Episodes
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In this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevin and Shannon share their unconventional career paths from content and marketing roles at companies like Buffer and Oyster to launching their own agency. They break down what brand reallymeans in the B2B space—why it’s more than just a logo or tagline, how it connects to authentic purpose, and why it’s critical for differentiation in today’s crowded, commoditized market. Tune in for practical insights on building brand foundations, balancing emotional and logical appeals, and why content teams should care about brand now more than ever.
You can learn more and book a demo. All Superpath members get 20% off the first year.
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Useful Links:
Kevan on LinkedIn: https://www.linkedin.com/in/kevanlee/
Shannon on LinkedIn: https://www.linkedin.com/in/kevanlee/
Website: https://www.aroundthebonfire.com
Bonfire Campout: https://campout.aroundthebonfire.com/
Bonfire Newsletter: https://newsletter.aroundthebonfire.com/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today’s complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand’s story noticed in a crowded market.
Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.
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Useful Links:
Mariela on LinkedIn: https://www.linkedin.com/in/marielaazcuy/
Website: https://carvecomms.com/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Missing episodes?
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In this episode of Content, Briefly, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from being a professional musician to leading media partnerships at HubSpot. She discusses the evolution of the HubSpot Media Network, the importance of an audience-first approach, and the metrics driving content decisions for podcasts and YouTube channels. Tune in to learn how Carly navigates the complexities of media partnerships and her insights on the future of content marketing.
Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.
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Useful Links:
Website: https://www.hubspot.com
Carly on LinkedIn: https://www.linkedin.com/in/carlycbaker/
The Radical Freedom of 'Wherever You Get Your Podcasts'
The Secrets Behind Successful Corporate Engineering Blogs
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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In this episode of Content, Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a business focused on strategic storytelling for B2B tech companies. He discusses the importance of positioning, crafting compelling narratives, and how his background in journalism shapes his approach to content marketing. Tune in to learn how Dan helps companies distill their vision and positioning into powerful stories that drive marketing and sales efforts.
Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and elevate your marketing efforts!
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Useful Links:
Website: https://danjlevy.com/
Dan Levy on LinkedIn: https://www.linkedin.com/in/danjlevy/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content, Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smartcar Blog and Newsletter. She shares her journey from Hire Easy to Smartcar, an API platform that helps developers build apps for cars. Winona dives into marketing strategies for diverse verticals, the use of AI in content creation, and the significance of their state of connected car apps report.
Tune in to explore the evolving landscape of connected cars and the innovative ways Winona is leveraging content and AI.
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Useful Links:
Website: https://smartcar.com/
Winona on LinkedIn: https://www.linkedin.com/in/winonarajamohan/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content, Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving landscape of SEO and social media, Close’s LinkedIn sprint, and the use of AI in content creation.
This episode is sponsored by our partners at Shuffle. Simply upload your logo and provide a description of your video, and Shuffle will craft a complete video concept for you, including the script, animation, and storyline tailored to your brand. Click this link to begin your free trial and discover how Shuffle can simplify your video production workflow.
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Useful Links:
Website: https://www.close.com
Chelsea on LinkedIn: https://www.linkedin.com/in/chelseacastle/
Steli Efti on LinkedIn: https://www.linkedin.com/in/steliefti/
Desiree Echevarria on LinkedIn: https://www.linkedin.com/in/desireeechevarria/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her journey from journalism to becoming a partner at an editorial agency. They discuss the evolution of content marketing, the impact of AI on content creation, and the importance of strong client relationships. Michaela also highlights The Writing Company’s unique approach to writing and client empathy.
Check out TWC’s Favorite Reads of 2024 for the best books they’ve read this year, spanning new and old, fiction and nonfiction.
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Useful Links:
Website: https://www.thewritingcompany.com/
Michaela on LinkedIn: https://www.linkedin.com/in/michaelacavallaro
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurship. The conversation covers the evolution of content marketing, the impact of AI on content creation, and the behind-the-scenes business aspects of running content-focused companies.
Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!
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Useful Links:
Website: https://editorninja.com
John on LinkedIn: https://www.linkedin.com/in/johnfdoherty/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey from corporate finance to freelance writing, leveraging AI tools to enhance his content creation process. They discuss how AI assists in brainstorming, drafting, and refining articles, and the evolving landscape of content marketing.
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Useful Links:
Charlie on LinkedIn: https://www.linkedin.com/in/charlie-rhomberg-91725abb/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva’s role, Flying Cat Marketing’s operations, the intricacies of localization and internationalization, the emerging field of Generative Engine Optimization (GEO), and more.
This episode is brought to you by our friends at Shuffle. Import your logo and describe your video, and Shuffle will generate your entire video concept: script, animation, and a storyline that fits your brand. Use this link to start your free trial and see how Shuffle can streamline your video production process.
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Useful Links:
Website: https://flyingcatmarketing.com
Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various marketing functions.
This episode is brought to you by our friends at Tenspeed. Use this link to schedule a time to learn more, and don't forget to mention "SUPERPATH" to receive an exclusive offer of $1,000 off your first month.
Unlock the secrets to restoring consumer trust and creating impactful marketing journeys with "Human-Centered Marketing" - use code KOGANPAGE20 for an exclusive discount!
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Useful Links:
Website: https://www.atlassian.com/
Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more.
This episode is brought to you by our friends at Tenspeed. You can use this link to schedule a time to learn more, and be sure to mention SUPERPATH to receive $1,000 off your first month.
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Useful Links:
Website: https://jollyseo.com/
Greg on LinkedIn: https://www.linkedin.com/in/gregheilers/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year.
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Timestamps:
00:00 Intro
01:23 What to expect for 2025 (& beyond).
04:08 Content marketing predictions.
07:30 Things to be mindful of.
12:13 Wrapping up with a positive message.
12:46 Thank you.
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Useful Links:
Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more.
This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan.
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Timestamps:
00:00 Intro
03:34 Who is Heike Young?
03:53 Heike’s background.
04:52 Why is Heike creating more content on LinkedIn?
08:55 How to be more creative.
11:23 Benefits of being creative.
12:59 What content looks like at Salesforce and Microsoft.
15:57 A review of 11 years in the Salesforce content team.
20:42 Differences in content between enterprises and smaller companies.
22:51 How important is prioritization?
29:23 What excites Heike about B2B content?
31:18 Learn more about Heike and Microsoft and get in touch.
32:39 Outro
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Useful Links:
Website: https://microsoft.com
Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung
Heike on Twitter: https://x.com/youngheike
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.
This episode is brought to you by our friends at Shuffl (https://shuffll.com/).************************
Timestamps:
00:00 Intro
03:48 Who is Tracey Wallace?
04:12 Tracey’s background.
06:50 Contentment newsletter.
08:37 What is working in content marketing?
11:41 The rising of events and in-person stuff.
13:07 Klaviyo launching an IPO.
15:12 What’s changing at Klaviyo?
19:13 How Klaviyo’s content team serves the other orgs.
23:17 Challenges of cross-org collaboration.
24:51 Remote becomes the norm.
27:17 Klaviyo objectives and personal goals.
28:44 Learn more about Tracey and Klaviyo and get in touch.
29:12 Outro
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Useful Links:
Website: https://www.klaviyo.com/
Contentment Newsletter: https://workweek.com/discover-newsletters/contentment-newsletter/
Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallace
https://www.superpath.co/blog/episode-2-klaviyo-how-tracey-wallace-operationalized-success
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024".
In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more.
This episode is brought to you by our friends at Stacker.************************
Timestamps:
00:00 Intro
04:22 Who is Eric Doty?
05:15 Dock’s content program for 2025.
08:19 SEO component at Dock.
09:33 Eric’s thoughts on SEO.
13:48 Creating different content types for customer enablement.
15:33 The lesson from a one-person team.
19:51 What’s coming for Dock in 2025?
22:54 Repurposing podcast into newsletter.
24:54 Back to basics.
26:54 Virtual event fatigue.
28:41 How does Eric optimize his time?
30:54 Superpath Pro relaunch.
33:19 Monthly 1:1 calls.
34:51 Building an app for Superpath.
36:16 Learn more about Eric and Dock and get in touch.
36:54 Outro
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Useful Links:
Website: https://www.dock.us/
Eric on LinkedIn: https://www.linkedin.com/in/edoty/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.
This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan.
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Timestamps:
00:00 Intro
04:17 Who is Matt Hodges?
04:46 Matt’s background.
07:49 Matt’s attraction to product-first companies.
09:54 What’s Equals?
11:30 What’s the scope of Matt’s role at Equals?
16:32 Wrap Text originality and topic selection process.
25:33 Why did they choose Substack?
28:57 Growing audience through Substack.
31:33 Matt’s thoughts on content marketing.
36:35 Learn more about Matt and Equals and get in touch.
37:27 Outro************************
Useful Links:
Website: https://equals.com/
Blog: https://wrap-text.equals.com/
Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/
Matt on Twitter: https://x.com/mattnhodges
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more.
This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).
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Timestamps:
00:00 Intro
03:28 Who is Lane Scott Jones?
03:58 Is it overwhelming to write content for Zapier?
06:20 Automation in the day-to-day.
08:46 How has content at Zapier changed?
13:00 Increased content production and team at Zapier.
14:03 Percentages of net new content and content updates.
15:09 Corporate marketing and Lane’s new responsibilities.
17:26 Brand activities and the ‘customer love’ metric.
18:52 Organic strategy is changing.
20:32 ZapConnect and its evolvement into a community.
23:11 Thoughts on the future of content marketing.
26:51 Learn more about Lane and Zapier and get in touch.
28:06 Outro************************
Useful Links:
Website: https://zapier.com/
Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.
This episode is brought to you by our friends at SHUFFLL.
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Timestamps:
00:00 Intro
03:54 Who is Emily Triplett Lentz?
04:13 Emily’s background.
05:06 Calendly's journey from startup to enterprise.
06:36 Balancing PLG and sales-led motion simultaneously.
07:47 Calendly's content strategy.
10:38 Rethinking content amid challenges.
13:01 Calendly’s team structure and operations.
15:56 Creator-led distribution.
18:17 Content verticalization & cross-team collaboration.
22:23 Internal & external content creation.
23:57 Important metrics for evaluating content performance.
25:10 The role of product marketing in PLG motions.
26:43 Communication tools for team collaboration.
28:16 Content prioritization and OKRs.
29:36 Balancing new and existing content.
31:57 Example of a successful content piece.
34:27 Personal reflections on scheduling links.
36:40 Calendly's AI summit.
40:48 Learn more about Emily and Calendly and get in touch.
41:35 Outro************************
Useful Links:
Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
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Timestamps:
00:00 Intro
03:46 Who is Michael Lowe?
04:25 Michael’s background.
05:22 What is Clari?
08:29 How did they evaluate the idea of category creation?
10:27 Price point at Clari and how it affected the category creation.
13:26 Is category creation harder than “regular” content marketing?
16:17 Coining a term vs. category creation.
19:43 Category creation playbook.
24:29 Content measurement in category creation.
27:22 Learnings from the category creation process.
31:19 Learn more about Michael and At-Bay and get in touch.
32:20 Outro
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Useful Links:
Michael on LinkedIn: https://www.linkedin.com/in/mlowe08/Website: https://www.at-bay.com/Clari: https://www.clari.com/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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