Episodes
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As a creator who originally started her blog in 2014, I’ve been aware of LTK and LTK Con since my early years as a creator. If you're an influencer interested in attending LTK Con for the first time, this episode is for you.
What is LTKCon?
Hosted by creator platform LTK, LTKCon invites creators and brands to celebrate, learn, and recognize top performers in the LTK community.
This year, LTKCon spanned 3 days in Dallas, Texas. Out of the 300,000 creators signed up on LTK, 300 influencers were extended the invitation to attend.
Learning that 20% of attendees are LTK millionaires. I am NOT a part of this incredible stat but was shocked to learn how well creators are doing on LTK.Speaking with Amber Venz Box, the co-founder and president of LTK, to learn the history of LTKCon and how influencers can get an invite to this event.Brand networking events - including the Aritzia party.Networking with other creator friends!
A few highlights from my very first LTK Con include:Follow us on Instagram: @creativeeditionpodcast
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Meet Jenny Guy, the VP of Marketing and Communications at Mediavine. I chat with Jenny to learn more about Mediavine and their new product for bloggers: Journey. We discuss how bloggers (publishers) can monetize their blog
What is Mediavine?Who uses Mediavine?Are people still making blogs in 2024?How does a new blogger start to monetize their blog?What is Journey?How does it work for bloggers?Who qualifies for Journey?How do you decide who can be a part of Journey?
Here are a few questions I ask her:If you're a blogger or thinking about monetizing your blog, this podcast episode is for you. I personally signed up and got approved for Journey.
Learn more about Mediavine and Journey here.Follow us on Instagram: @creativeeditionpodcast
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Missing episodes?
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I've been a full time creator since 2020. Last year, I shared my 3 lessons I learned taking my side-hustle full-time. I revisit my lay-off notice in 2020 and the reflections that came from deciding to take content creation full-time.
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Have you taken a step back and reviewed your analytics and your media kit as a creator?
We're already in Q4 and it's not too late to re-listen to this 2023 episode and review your stats and media kit as an influencer.Follow us on Instagram: @creativeeditionpodcast
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This episode originally aired during my solo series
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I'm currently on a fall break. While I'm taking some time off, I'm resharing one of my favorite podcast interviews from last year! Les and I both worked in the aerospace/commercial aviation industry together in Seattle. It's been incredible to see her journey and growth!
Meet Les, the founder and host of the Balanced Black Girl Podcast on the Creative Edition today. The Balance Black Girl is one of the top Health & Wellness Podcasts in Apple Podcasts with over 5 million downloads to date.
From creating her blog The Balanced Berry in 2014 to launching the Balanced Black Girl Podcast in 2018, Les shares with us her creative journey. She also shares her journey to find balance in her wellness routine. Les shares which platforms she started with and what she struggled with in the early days.
Les also discusses how she started to build her team as well as what helped her grow the Balanced Black Girl community.
Follow Les on Instagram: @balancedles and @balancedblackgirlpodcast
Listen to the Balanced Black Girl wherever you get your podcast.Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
I'm currently taking a fall break. So today I'm resharing the four types of content to include in your content plan. If you're looking to refresh your content plan and attract more brand partnerships, this episode is for you.
Tip 1: Create content that shares who you are as a personIf you’re looking to build a long career as a creator, it’s so important to allow your audience, brands, the public, etc. to know who you are. Here are a few examples of content you can create:
· Sharing who you are – are you a millennial? A gen-Z creator? A professional athlete?
· Sharing where you live – do you live in a city? A specific region?
· Sharing your interests and passions – great way to tie in your niche as a creator
· Sharing your life updates
Tune in for the rest of the content types!Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
I'm currently taking a fall break but wanted to reshare with you guys how to prep for holiday campaigns. By the time you're listening to this, we'll already be in Q4!
It is not too late to attract brand campaigns! We’ll be discussing how to make your content and page discoverable, updating your media kit, and more!Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Hi friends! Before I head off for a quick break, here is what I’m chatting about today in Emma Diaries;
Forbes Article : Did you know LTK is using an AI tool called LTK Match, to help cast creators for brand collaborations?
I recently chatted with Stephanie Sandbo, Vice President of Brand Partnerships. I learned what hiring influencers for brand campaigns looked like before LTK Match. And I found out how using LTK Match has helped their brand partners/internal teams find creators for brand campaigns.
First girls trip since 2022: Leavenworth
This Bavarian town in the Cascade Mountains is so fun to visit year-round. While Leavenworth is probably the most popular during the holiday season, it’s also beautiful to visit during the summertime.
Secured my biggest brand campaign of all time…. And the journey to securing 5-figure partnerships.
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter. -
I feel like I've finally figured out my Instagram reels strategy. I'm driving 5 times the reach of my following through Instagram reels so today I'm sharing what's been working for my Instagram strategy.
I'll be chatting about shifting your mindset on Instagram and asking yourself if your content (your Instagram reels) is either save-able, sharable, or relatable?
I'll also be chatting about what consistency means to me and how I've continued to repurpose old content on InstagramFollow us on Instagram: @creativeeditionpodcast
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Today, I'm chatting with Ashley Johnson, the founder of Mohala Eyewear. Mohala Eyewear is an inclusive eyewear brand with three unique nose bridge fits. Ashley shares with us how she started Mohala Eyewear, how long she balanced her side-hustle with her full-time job, and what she learned along the way.
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Hi friends! It's been a while since I gave an update. I'm sharing how I'm feeling one year postpartum and when I started feeling like myself again. I'm also sharing how we're getting ready for Braxton's birthday and recently finished home renovations. I'm also chatting about what it's been like to relaunch my YouTube Channel: https://www.youtube.com/@emmasedition
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Meet Alex, a Seattle real estate agent, broker, and YouTuber. Alex started out as a professional artist and college-level art instructor. He shares with us how became interested in real estate and flipping homes.
He launched A Home in Seattle in 2018 and also started his YouTube channel. He highlights Seattle neighborhoods and shares the state of the home buying and selling on his digital platforms. He shares the tools he uses to create content and how YouTube drives people looking to purchase or sell their homes to his real estate business.
Website: https://www.ahomeinseattle.com/alexanderkeyes
YouTube: https://www.youtube.com/c/ahomeinSeattle
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Amanda Mizrahi is the Senior Vice President of Influencer Marketing at Edelman.
We discuss what brands seek in their creator partners, how every influencer cannot be everything, and how to identify a creator's strengths. Amanda also shares her thoughts about creators organically using and tagging the brand in their content.
We also chat about how brands check to see if creators are brand safe—going back as far as ten years in influencer content. Amanda also shares best practices on what to include in an influencer media kit.Follow us on Instagram: @creativeeditionpodcast
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Today, I’m chatting with Allison, the SVP of Creator Growth and Success at LTK. If you’re a creator or influencer interested in LTK or you’re already using LTK, this podcast episode is for you. We discuss how to grow your LTK and how often you should be posting to your LTK page. We also learn about how LTK is using AI to help find creators for their brand partners.
Allison Yazdian is the Senior Vice President of Creator Growth and Success at LTK. In her role, she oversees the go-to-market strategy for a community of hundreds of thousands of creators, with a focus on developing strategies and programs designed to empower creators to grow their businesses on the LTK platform. Allison is responsible for managing several critical functions, including creator growth, expansion and partnerships, support, success, product and content marketing, lifecycle and CRM strategy, experiential events, and sales operations. Her strategic initiatives continue to drive substantial revenue growth and support the thriving creator ecosystem at LTK.
Follow us on Instagram: @creativeeditionpodcast
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Today we’re chatting with Ashley, the founder of a sustainable fashion brand, Mari Mela.
Mari Mela is a Seattle-based fashion startup dedicated to revolutionizing the traditional fashion industry's business model, leveraging on-demand manufacturing and AI-powered sizing recommendations for a truly customer-centric brand experience. Specializing in eco-friendly swimwear and knitwear, the predominantly United States-manufactured garments redefine fashion with sustainability and inclusivity at the forefront.
Ashley recently launched her brand last month and she shares her journey of deciding to leave e-commerce and teach.
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Meet Carla Marie!
After 12+ years working in radio, and getting her start on iHeartRadio's Elvis Duran and the Morning Show, Carla Marie is now the co-host of The Morning Show Podcast and the Carla Marie & Anthony Show on Twitch.
Most recently, Carla Marie launched a mini series podcast, "My Breast Explant Journey," to take people through her pre and post op experience of removing her breast implants. She is also the in-game host and social media host for the Seattle Seahawks! She is a media captivator who has created a community of listeners and followers that trust her recommendations through segments such as "What's Trending". From radio, TV, podcast, concerts, and more she is described as adventurous, silly, relatable, and outspoken. Throughout her career, and today, Carla Marie set out to break the mold for women in media and female hosts everywhere.Fun facts: She is a self-proclaimed “cool cat mom” who loves National Parks and exploring new cities. She also launched an apparel line with her co-host called 'YOU LOOK GREAT' to spread positivity.
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