Episodes
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Social Media can be a âhungry beast,â and trying to keep up with social posts that get results can feel overwhelming, confounding, and like weâre always playing catch-up!
Thatâs why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-)
Listen to This Episode to Hear More About:
-> The biggest mistake small businesses make with social media (and how to avoid it).
-> Why winging your social posts is a recipe for overwhelmâand what you can do to fix it!
-> The simple planning hack that will have you hitting the ground running in January
-> The secret to saving HOURS on social media every month.
-> Why knowing the âBig Rocksâ in your marketing plan is key to a successful social media calendar.
-> Why every post should have a conversion purpose (and how to make it happen!).
-> How planning your social media in phases can drive more sales and boost engagement.
-> The overlooked opportunity cost of random posting - you will be amazed by how much itâs costing your business.
-> Why social media can be a waste of time for some businesses, who arenât taking one crucial step in their planning process.
-> The EASY way to map out your yearâs social media posts (without tearing your hair out).
-> Why batching is NOT productive (unless youâve done this first).
-> From âteaseâ to âlaunchââhow to time your social media posts to build anticipation for your offers.
-> The #1 way to make sure every social post supports your broader marketing strategy.
-> The key to creating campaigns that resonate all year long (and boost your conversions).
-> And much moreâŠ
Also Mentioned in This Episode:
-> https://her-business.lpages.co/herbusiness-mastermind-eoi/
-> https://herbusinessnetwork.com
-> https://herbusiness.com/podcast/15-create-great-content-without-burning/
-> http://herbusiness-downloads.s3.amazonaws.com/content-sells/ep78-marketing-success-plan.pdf
-> https://www.google.com/url?q=https://herbusiness.com/podcast/stacking-momentum-with-your-annual-marketing-plan/
-> https://herbusiness.com/podcast/plan-your-next-launch-like-a-pro/
-> https://herbusiness.com/podcast/why-you-need-to-plan-next-year-now/
-> https://www.bluegumelectricalsolutions.com.au/
-> https://reluminatebeauty.com.au/pages/about-us -
As this episode goes to air weâre right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH.
And hereâs whyâŠ
You donât want to be planning the year in January.
Youâre already behind.
Thatâs why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning structure and framework they use in their Mastermind and businesses for planning the upcoming year in the November of the year before.
When you can start deep-dive planning in November, by the time January arrives your business is set up for success.
Listen to this episode to hear more about:
-> The ONE shift in your annual planning that could skyrocket your results next year⊠and why NOW is the time to start.
-> Why November is the sweet spot for planning the year aheadâand how waiting until January could leave you missing out on critical growth.
-> The âBig Kahunaâ strategy that can radically change your business in just one year.
-> The âmental marinadeâ effect: How giving yourself thinking time unlocks breakthroughs and avoids strategic missteps.
-> How to use 11 months of hindsight to create a crystal-clear, data-driven plan for the year ahead.
-> How to create space for game-changing ideas to emerge naturally.
-> The unexpected side benefit of planning ahead that enables you to âride the coat-tailsâ of major events and holidays.
-> The 90-day recalibration trick: How checking in on your progress every quarter can keep your year on track.
-> How a simple planning tweak helped one entrepreneur cut her launches and make more moneyâand how you can apply the same strategy.
-> How one tweak in your planning can prevent burnout and still keep you moving forward.
-> The âearly birdâ method: How getting ahead with your planning sets you up for success.
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Episode 15 - How to Create Content Without Burning Out
-> Episode 78 - 3-Steps to Finally Getting ANY Big Content Project DONE!
-> Episode 247 - Plan Your Next Launch Like a Pro
-> Episode 248 - The Power of âPlain Languageâ - With Susan Bell
-> Elizabeth Bond - Zenbird Words
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Missing episodes?
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Launching is one of the most powerful things you can do in your business.
Whether youâre launching a new product, service, or even a course, a well-thought-out launch can mean the difference between âwinging itâ and getting by versus hitting your goal number of sales and creating real momentum for your business.
And, while there are many aspects to launching, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, walk you through a step-by-step roadmap for the planning part of a successful launch.
What are the ground rules and âmust doâsâ BEFORE you launch?
Listen to this episode to hear more about:
-> The hidden power behind a well-executed launch and how it can make or break your business success.
-> Why planning your launch is more than just picking a dateâitâs about creating a momentum-building strategy.
-> How an unplanned launch could lead to overwhelm, wasted effort, and missed opportunities.
-> The secret to turning a launch into a buzzworthy, revenue-driving event your audience canât resist.
-> Discover the 5 phases of a successful launch that can transform your resultsâhint: itâs not just about the âopen cartâ!
-> Why a clear launch goal is the foundation for everything, from your offer to your marketing tactics.
-> How to craft an irresistible launch offer that aligns perfectly with your goals and audience.
-> The surprising role of audience warm-up in creating a successful launch.
-> How to leverage your email list, no matter the size, to maximize your launch revenue.
-> Is it better to offer a high-ticket or low-ticket offer when launching?
-> How long should your open cart period REALLY be? Learn the ideal timing to keep excitement and urgency high.
-> Why planning your post-launch activities is just as important as the launch itself.
-> What successful launches have in commonâa tried-and-tested strategy used by top business leaders.
-> The often-overlooked pre-launch strategy that makes a massive difference in driving conversions.
-> Why urgency and scarcity are your best friends when it comes to making sales during a launch.
-> How to map out your launch dates to create a seamless flow between phases and avoid last-minute chaos.
-> The insiderâs guide to building an effective launch teamâeven if youâre a solopreneur.
-> Budgeting for your launch: What costs to plan for, and why itâs more than just ads.
-> The one debrief question that could reveal the goldmine in your launchâare you asking it?
-> Why the best launches never go to planâbut how a solid roadmap can save you from disaster.
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Episode 23 - How to Craft an Offer That Sells
-> Episode 31 - How to use surveys to discover exactly what your customers want, and how to give it to them - with Ryan Levesque
-> Episode 176 - How To Successfully Launch Anything - with Jeff Walker
-> Episode 195 - Stacking Momentum with Your Annual Marketing Plan
-> Episode 199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!
-> Episode 242 How to Find Your Core Message & Purpose - with Erin Weed
-> Episode 246 - 5 Numbers to Track For Sales Funnel Success
-> Patricia Viscount Consulting
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Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short.
And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, dive into the 5 numbers to track for Sales Funnel Success. Plus how you can understand them and actually USE them to confidently make decisions and more consistently hitting your sales goals.
Listen to This Episode to Hear More About:
-> What a sales funnel really is and how to map out the stages your customers move through.
-> The 5 key metrics every business should track to maximise conversions and business growth.
-> How to determine which areas of your funnel are underperforming and where potential customers are dropping off.
-> The essential metric that shows you how much it costs to acquire a new lead.
-> Why tracking one specific ratio can make a huge difference in how you manage your paid advertising campaigns.
-> How understanding the long-term value of your customers can transform your approach to marketing and sales.
-> The critical number that reveals whether you're losing customers faster than you're gaining themâand how to fix it.
-> The surprising relationship between tracking your funnel numbers and reducing the emotional stress of running your business.
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Episode 216 - Easy Steps for Optimising Your Online Sales Process
-> Episode 239 - Why Your Promotional Emails Arenât Working and What to Do About It (with guest Kathy Farah)
-> Episode 245 - 8 Website Mistakes That Could Cost You
-> Kathy Farah
-> Susan Bradley - Social Sales Girls
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We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework.
In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems.
Which is why, in todayâs Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketing Systems That Can Save You HOURS Every Week!
Listen to This Episode to Hear More About:
-> Why even a âback of the napkinâ marketing plan is better than none
-> Discover the project planning tools Suzi uses in her own business to keep productivity high
-> Why you need to build a ârunwayâ into your project plans and the specific part of the process most of us forget when planning out our campaigns.
-> The content planning process in place for the HerBusiness Growth Retreat.
-> The one thing you must always do before pressing the âsendâ button on your emails.
-> How to collect more awesome testimonials and case studies.
-> How to create a powerful âFeedback Loopâ that accelerates your business growth.
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> HerBusiness Growth Retreat
-> Episode 199 - Creating a Runway: How To Pave The Way For The Sale & Get MORE Results For LESS Cost!
-> Episode 245 - 8 Website Mistakes That Could Cost You
-> Kristy-Lee Billett, People Powered HR
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Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business.
In todayâs Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book âThe Professional Coachâ and how you can use her frameworks to grow your business and find more high paying clients you LOVE working with.
While her book is geared towards Coaching Businesses, the GEMS Melinda shares in this episode are so valuable for ALL business types.
PLUS checkout Melindaâs SPECIAL OFFER for Content Sells listeners when you buy her Must-Read Book.
VISIT: TheProfessionalCoachBook.com
Listen to This Episode to Hear More About:
-> Why you need to shift from an âAmateurâ to âProfessionalâ mindset in your business.
-> The 8 Pillars of Professionalism that help you grow a more successful and robust business.
-> Why weâre getting what it means to have a âwork ethicâ wrong (and how thatâs burning us out!).
-> How to come up with your Unique Value Proposition â what makes you uniquely and unapologetically you!
-> Why you may be taking the services you offer for granted and why thatâs diminishing the value you are getting paid.
-> How to deliver âexquisite client supportâ (and why this matters now more than ever!).
-> How to set professional pricing and why this doesnât have to be daunting.
-> The difference between being burdened by your business and liberated by your business.
-> Rememberable and Repeatable and Writedownable⊠the 3 things your unique value proposition needs to be.
-> How jargon is killing your ability to attract high value clients.
-> The business success roadmap Melinda has shared with over 100,000 business owners
-> How to apply the power of leverage to: time, wisdom, expertise, content and impact.
-> How to get off the âfeast or famineâ rollercoaster when it comes to business growth.
-> How to get clients unstuck using a simple idea Melinda learned from a world champion dog trainer.
-> How Melinda is making money âfunâ!
-> What if money was a lover? The groundbreaking question Melinda asks to change our relationship with money.
-> How to shake off the employee mindset that may be holding you back from your business going beyond being a âhobbyâ.
-> Why âcharge what youâre worthâ has nothing to do with pricing and is one of the most damaging pieces of advice in the business world.
-> âAligned Pricingâ - how to align your pricing with the results youâre delivering so you can better communicate value.
-> The âreverseâ thinking that will help you price and package your products in a profitable and aligned way.
-> How to âProtect your sparkleâ and the role of self care in business (Melinda shares a âmic dropâ piece of advice around self care that will blow your mind!)
-> How to have a big business while protecting your self care (even during busy launches).
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Get The Professional Coach Book + Bonuses HERE
-> Melinda Cohan - The Coaches Console
-> Episode 15 - How to Create Great Content Without Burning Out
-> Episode 77 - Secrets to Creating Engaged Online Communities With Susan Garrett
-> Episode 110 - Villains, Superpowers and Designing a Successful Content Strategy With Melinda Cohan
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Have you ever tried to get PR? Does it feel like you need to speak some âstrange languageâ or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you?
If so, youâre going to LOVE todayâs Content Sells episode!
Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and âbecome famousâ in her niche.
That person is one of our Marketing Success Masterminders â property lawyer, Amanda Farmer, of Your Strata Property.
Weâve LOVED watching Amanda rack up win after win over the years when it comes to being featured in mainstream media like The Today Show, Sydney Morning Herald, Sky News, 2GB, A Current Affair, ABC News and more.
So, we invited her onto the show to share her secrets!
Listen to This Episode to Hear More About:
-> How Amanda is reaching literally millions of people for FREE via mainstream media
-> What steps Amanda took to become recognised as an expert in her niche by journalists from TV, Radio and the Press.
-> The necessity of having a story to share once a month.
-> How to know what stories journalists will find interesting (and which ones will get ignored).
-> How to build relationships with journalists and the things you must know about them and their media outlet BEFORE you connect with them!
-> How to be resilient and stay in for âthe long game.â
-> The side benefits of PR that arenât getting a flood of leads (these can actually sometimes be even more powerful).
-> Why realising journalists donât have imagination can be a game changer when it comes to being SEEN by the media.
-> How to avoid the âcurse of knowledgeâ when pitching stories.
-> How to be intentional about the media you want to be in (big tip - consume the media you want to be on).
-> How to come up with powerful hooks and angles that will get journalists featuring you.
-> The one most important thing to include in your FIRST media pitch to a journalist.
-> 3 âuniversalâ types of PR worthy stories you likely have in YOUR business right now.
-> The site that publishes daily FREE Pr opportunities.
-> The âcardinal sinâ when building a relationship with a journalist (and how to avoid it).
-> How to use your âPR mentionsâ after your appearance for long term benefit.
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Amanda Farmer - Your Strata Property
-> Cat Matson - Impactful Presenters
-> Melinda Cohan - The Coaches Console
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Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers.
Thatâs why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way.
Erin helps leaders excavate and distil their truth through her unique method called The DigÂź.
She says âI created The Dig to help you remember who you are, what you stand for and how to share it with others.â
Listen to This episode to Hear More About:
-> Why itâs not just clarity we are looking for, but EPIC Clarity (and how to get it!)
-> How to feel so confident and âon fireâ about your message that youâre not only ready to tell people about what you do, but youâre unstoppable!
-> The straightforward âGrounding Question,â Erin recommends we ask ourselves when we are triggered, to quickly re-centre ourselves and bring us back to who we are.
-> Erinâs 10-word operating system.
-> The one intention we should all have when making a presentation to an audience
The real reason you might be feeling resistance to being more visible (and itâs not what you think).
-> Why self help is not about changing people, but rather helping them get back to the most true version of themselves.
-> How to find the most powerful ways for you to create your unique content with ease.
-> The 3 truths we have running all the time (and why understanding this can unlock your communication).
-> The role of facts, emotions and gut-feelings in your finding your purpose and what your core message is.
-> How to access Erinâs FREE Head-Heart-Core Video Training.
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Erin Weed
-> Erinâs FREE Head-Heart-Core Video Training
-> EP 228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program
-> Belinda Weaver - Copywrite Matters
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Are you bamboozling your audience with jargon?
Are you being too complex or technical with your copy?
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of âPlain Languageâ and you can be massively more effective with your content when you are more straight forward.
Listen to This Episode to Hear More About:
-> Why Plain Language is a lot more than using simpler language in our writing
-> The 4 elements of Plain Language.
-> How to make sure your reader can get & find the information they need, when they need it.
-> The keys to being more understandable!
-> How to communicate so people can actually USE the information you are sharing.
-> Why getting your users to understand begins with YOU understanding your users!
-> The âHop, skip and jumpâ phenomenon that stops your clients actually reading and understanding your content.
-> The âPlain language editâ â how to create plain language content.
-> What you can learn when reading your own content â the âbreathâ test that shows you where you may be losing your readers.
-> Where and how to treat your most important information.
-> The vital piece of information you must always put at the top of any page or website.
-> The precious value of white space!
-> The âword countâ hack that lets you know youâve stepped over plain language barrier and youâre probably being too complex!
-> How to use headings as a way to make it easier for people to navigate your content.
-> How to use âbig businessâ user testing ideas in small business to create more effective communication your market loves (and understands!)
-> The RIGHT way to use jargon (what you must do every time you use jargon)
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Susan Bell - Susan Bell Research
-> Belinda Weaver - Copywrite Matters
-> EP 237 - How & When to Hire a Copywriter with Belinda Weaver
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Your website is one of your most important assets as a small business owner. Itâs often the first point of contact potential clients have with your business.
So you definitely want to know the common website mistakes that could be costing you clients and sales.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of experience seeing plenty of websites to identify some of the TOP website mistakes that cost you sales.
Listen to This Episode to Hear More About:
-> How you might be confusing people as soon as they arrive on your website (and why that means they are almost guaranteed to leave immediately).
-> How to craft a compelling headline and the âunforgivableâ mistake we see on most websites.
-> The right and wrong way to use visuals on your site when it comes to making sales.
-> What Seth Godin told Suzi about a âbananaâ that changed the way she created her websites from that day forward.
-> The tech hiccup you need to see your web admin about right now to make sure itâs not happening to you (this one costs you visitors even BEFORE they get to your website!)
-> The must-do process when thinking about your website navigation.
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Amazon Cloudfront
-> Google Cloud CDN
-> Ep 23 - How to Craft an Offer That Sells
-> EP 25 - Is SEO Still Relevant When Creating Content With Kate Toon
-> EP 206 - 16 Essential Elements of a Successful Sales Page
-> Yvonne Shepherd - Womenâs Fitness Adventures
-> Stacey Morgan - ROAR Success
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Wondering why your promotional emails arenât working? Maybe youâre not getting enough people opening them or clicking on them or buying from you!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!).
Listen to This Episode to Hear More About:
-> Why being afraid to promote/sell to your email list is stifling your growth potential
-> How to know how often to send emails to your list.
-> Kathyâs top tips for segmenting and personalising your emails (and why this is HUGELY important if you want to get better results).
-> How to avoid getting stuck in the âfeatures trapâ and focus more on the benefits youâre offering in your emails.
-> The secret to a clear and compelling call to action (and Kathy answers the age-old question, âHow many calls to action should I put in my emails?!â
-> Why a small, sweet list is more profitable than a big rambly list and how to CLEAN your list of the inactive people dragging down your deliverability.
-> How to optimise your subject line to get more of your emails opened.
-> How to segment your email list.
-> How to avoid alienating your subscribers.
-> How to use AI to help you be more benefit-focused by feeding in your product features.
-> How to avoid the spam folder!
-> The metrics that will let you know whether you are succeeding or failing with your email marketing.
-> The power of short sentences.
-> What you need to have done BEFORE and AFTER you add your CTA in your email.
-> How to use your own Spam folder to avoid being caught by other peopleâs spam filters.
-> How to use the 80/20 rule for deciding how often to send promo emails.
-> The possibly-contentious automation to add to your emails after 100 days of subscriber inactivity.
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Belinda Weaver - Copywrite Matters
-> EP 23 - How to Craft an Offer That Sells
-> EP 52 - 8 Types of Subject Lines that Will Get Your Emails Opened
-> EP 202 - The âFeaturesâ Trap â Why You Need to Focus on Benefits vs Features to Make More Sales!
-> EP 207 - How AI is Changing the Marketing Game For Small Business Owners
-> EP 231 - Email Marketing â Navigating The Biggest Change in 20 Years with Cheryl Rerick
->EP 237 - How & When to Hire a Copywriter with Belinda Weaver
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We get it! Creating, sharing, posting, saving, scheduling content â it can be a lot!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing.
Listen to This Episode to Hear More About:
-> The FIRST thing you need to realise about ANY VA
-> Our big âgripeâ with the current mindset around Virtual Assistants (and why this has to CHANGE!).
-> Why looking for a âunicornâ VA who can do all the things is being unrealistic (and what you need to do instead).
-> How to get yourself out of the weeds when it comes to scheduling your content and set your VA up for success instead.
-> What a busy HR Business Owner found was the KEY to a successful relationship with her VA.
-> The biggest mistake MOST people make when hiring a Virtual Assistant.
-> What âcreativeâ work to outsource to your VA and what to keep to yourself.
-> How and when to build in approval steps that keep things streamlined but also ensure the quality of your content is maintained.
-> Why you might want to consider having the person who schedules your content also be the person to REPORT on that content.
-> Why youâve likely struggled with VAs in the past (and the one simple thing you can do to change that).
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Belinda Weaver - Copywrite Matters
-> EP 231 - Email Marketing â Navigating The Biggest Change in 20 Years with Cheryl Rerick
-> EP 237 - How & When to Hire a Copywriter with Belinda Weaver
-> Kristy-Lee Billet - People Powered HR
-> Shandra Moran - The Transit Lounge
-> Virginia Wells - WellSorted
-> Gillian Erskine - Forte School of Music
-> Greg Jenkins - MonkeyPod Marketing
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Are you thinking about hiring a copywriter?
When should you do it? What is the best way to go about it? How much should you pay?
These are questions we get asked all the time.
And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results.
Thereâs a lot to think about when hiring a copywriter.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters.
Belinda is not only an experienced copywriter herself, she has also taught thousands of copywriters and she understands the specific needs of small business owners when it comes to finding, hiring and successfully working with a copywriter.
Get Belindaâs FREE GIFT for Content Sells Listeners HERE:
3 Tips Copywriting Essentials Mini-Course
This course is for you if youâre âCopy Curiousâ and would like to get a feel for the craft of copywriting.
It includes Belindaâs 3 best tips for shifting gears from writing on instinct to writing copy that really hits the mark with readers and customers.
Listen to This Episode to Hear More About:
-> The signs that you need to hire a copywriter
-> How much to pay for a copywriter
-> Where and how to find a copywriter thatâs right for you (there are many different types of copy and you want the right writer for each job!)
-> The 3 main types of copywriters and why you donât want to get these mixed up!
-> When to chose the all-rounder copywriter vs specialist copywriter
-> The shift in the copywriterâs role given the rise of AI
-> Why listening is one of the most important traits of your copywriter
-> How to create an awesome brief for your copywriter
-> How to support your copywriter understand your brand voice
-> The ideal first project for your next copywriter hire
-> Why you may need to reframe your thinking about how much you pay your copywriter
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Belinda Weaver - Copywrite Matters
-> Belindaâs 3 Tips Copywriting Essentials Mini-Course
-> Michelle Martin - Professional Performance Coach
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There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel where you can use this strategy to help people figure out exactly which of your products or services is the right one for them to purchase.
And that strategy is to create a Quiz!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at the best practices of creating a high converting quiz and they share the 7 steps you need to take to make your Quiz.
PLUS BONUS - NEW High Converting Quiz 7-Step Checklist...
Listen to This Episode to Hear More About:
-> The first thing you need to do when considering if a quiz is right for you.
-> How to use a quiz to learn a LOT more about your new leads (and then what to do with that knowledge to get more sales).
-> How to use a quiz if you want to get people to register for your webinar.
-> Our top tip for tailoring the quiz to your ideal client avatar, so youâre attracting more of the people you really want!
-> The important step people leave too late in the process that you actually need to be thinking about surprisingly early when creating your quiz.
-> How to fast track finding a compelling topic for your quiz that will attract your prospect in droves.
-> What you need to think about when categorising people based on their quiz results.
-> The thing you must do right away when someone has completed your quiz.
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Suziâs Whatâs Your Networking Personality? Quiz Example
-> The NEW High Converting Quiz 7-Step Checklist
-> Ryan Levesque - The ASK Method
-> bucket.io
-> Ep 02 - Your Ideal Client
-> Ep 69 - Why You Need to Find Your Niche
-> Ep 146 - The Power of a Niche With Shelley Brander
-> Ep 218 - Imperfection is Beautiful
-> Episode 229 - Own Your Niche
-> Seona Roberts - The Hooked On Crochet Club
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Itâs our Annual Content Marketing Tools Episode!
In todayâs show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now!
Listen to This Episode to Hear More About:
-> The tool thatâs recently added a bunch of AI functionality that you want to revisit!
-> The âstupid simpleâ tool Suzi uses EVERY day that radically increases her productivity.
-> The revolutionary way to create short video clips from longer videos (and why, if you currently do this manually you need to RUN **donât walk** - to find out what this tool is - because it will save you HOURS every month!).
-> The latest ChatGPT feature thatâs a game changer.
-> How to easily (and inexpensively) get fancy 3D mockups done of all your courses, podcasts, webinars, lead magnets and other products â look like a pro for free!
And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> The NEW 2024 Content Marketing Tools Guide
-> Ep 225 - How We Produce This Podcast
-> Katie Crane - The Pilates Professional
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In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic.
Listen to This Episode to Hear More About:
-> Why paid ads are just one piece of the marketing puzzle (and wonât solve all your problems!).
-> The 3 parts of your funnel you should focus on and build specific ad campaigns around.
-> Where engagement ads fit into the process (and why you need them).
-> How and when to use paid ads to get people to your webinar.
-> The problem of being âtoo keenâ for the sale (and why this can blow your marketing budget out of the water!).
-> The recommended percentage of revenue to spend on paid ads.
-> The one campaign (and budget recommendation) Stacey says you should get started with for as little as $5 a day.
-> What is a good Cost Per Lead? This answer is a doozy!
-> Why you need to answer the important question âwhatâs happening to these leads once they enter my world?â
-> The innovative campaign that can get tons more listeners to your podcast.
-> Why you need your lead magnet campaign to be âalways on.â
-> How to think about a self-liquidating offer.
-> The clever âsocial proofâ ad hack you will want to try immediately!
-> The 3 types of ads to start with.
-> How to know if you should create ads with long copy or short copy.
-> AI and what to expect from the platforms thatâs a game changer when it comes to ad targeting.
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Stacey Hughes
-> Ep 178 - How to Get Free Leads With a Self-Liquidating Offer - With Brandi Mowles
-> Ep 224 - Exploding Mountains (When to Stop Offering a Product or Service)
-> Alex Hanlon - Engine No. 2
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In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you.
Plus, weâre looking at the direct impact your business model has on your marketing choices.
When you get those choices wrong, it can be challenging to reach your money goals.
PLUS Get the BONUS Volume/Value Matrix Free Download!
This simple 4-part framework demystifies how to match your marketing to your business model and explains WHY you might be struggling to get results right now.
Listen to This Episode to Hear More About:
-> The 8 types of business models.
-> How to know if you have a âhybridâ business model.
-> Why understanding the unique relationship between the QUANTITY you want to sell and the VALUE of what you sell, is one of your most important jobs as a business owner.
-> The 4 types of Volume/Value business models we wish every business owner knew!
-> The one Volume/Vale quadrant you NEVER want to be in.
-> What to do if you find you have the WRONG business model.
-> 4 ways to change your business model
-> And much moreâŠ
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> FREE Volume / Value Matrix Download
-> Stu McLaren Membership Workshop
-> Ep 223 - Going from Reactive to Proactive Marketing
-> Ep 224 - Exploding Mountains (When to Stop Offering a Product or Service)
-> Anita McLachlan - Sequins & Sand
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Whether you have a podcast, or youâre thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way⊠todayâs episode is for you!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom.
Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries.
With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesnât) when it comes to making money from podcasts.
Listen to This Episode to Hear More About:
-> How Omar and Nicoleâs first podcast failed⊠but gave them an invaluable lesson that was a key to their success.
-> How focusing on his own unique strengths vs trying to âdo what everyone else was doingâ paved the way for millions of podcast downloads a month.
-> The FIRST question you need to ask yourself about your podcast before you monetise.
-> 7 ways to make money from your podcast (and Omarâs favourite!).
-> The âbig gambleâ Omar and Nicole took on their podcast⊠and how it paid off.
-> Why Omar waited until they had 10,000 a day before accepting paid ad sponsorship.
-> How Omar sells his course and other products from his podcast.
-> The clever way to combine your email, social and podcast audiences to get even more sponsorship dollars.
-> Why you donât need a large audience to successfully monetise your podcast.
-> Why Dynamic Inserted Ads was a game changer and other ways sponsorship has changed in the last few years.
-> Placement matters â the one place Omar says you should NOT put an ad on your podcast and where he suggests you place it instead.
-> The sponsorship opportunities Omar says no to (and why).
-> Ways to grow your email list from your podcast and the âmic dropâ piece of advice Omar shares about how to choose a lead magnet that your audience will flock to sign up for from your podcast.
-> Plus so much more!
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Omar Zenhom
-> The $100 MBA Show
-> Ep 225 - How We Produce This Podcast
-> Sue Jalowiec - Knit It Now
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BIG changes are coming that will impact every business that uses email marketing.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails!
These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list.
Listen to this episode to hear more about:
-> Authentication practices you need to have in place by April 2024 (or put your email deliverability at risk).
-> What the heck acronyms like SPF, DNS, DKIM and DMARC mean (and exactly what you need to do to be compliant).
-> Why the changes are not as scary as they first sound and how they are actually good for you and for email marketing in general.
-> How you can take back control of your email deliverability.
-> The ânon-verbalâ message your email recipients could be sending thatâs hurting your email deliverability (and what you need to do about it).
-> List âhygieneâ practices and the ideal time to remove inactive subscribers from your email list.
-> The email re-engagement strategy this is SO SMART we wonder why we didnât think of it before!
-> Cherylâs top 3 strategies for re-engaging subscribers.
-> The big mistakes business owners make when it comes to navigating the big changes coming.
-> How to know if the changes apply to you (hint: they do!).
-> The free Google tool that gives you instant insight into how Google is rating your email reputation right now (and why knowing this is more important than ever!).
-> What to do to avoid getting stuck in SPAM filters.
-> Plus so much more!
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Cheryl Rerick
-> Get Cherylâs FREE Email Deliverability Workshop
-> Ep 11 - The Step 2 Secret
-> Google Postmaster Tools
-> Melanie Campbell - Confidently Peri -
In todayâs show, weâre sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough.
Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what weâre STOPPING doing that creates it. Sometimes, itâs BOTH â we have to stop one thing so we can do another.
But change can be daunting.
Whether youâre delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product â this simple 3-word Mantra could be a powerful tool for you!
Listen to this Episode to Hear More About:
-> The conversation that sparked this 3-word mantra.
-> How to use this mantra to stop second-guessing yourself.
-> How to create an effective mantra (and why you might need one to âhackâ your behaviour).
-> Why adding some whimsy to your mantra actually make it more effective.
-> The one thing that makes all the difference between being able to create big positive changes in your business or getting stuck with the status quo.
-> How Suzi used the central idea of this mantra when selling one of her businesses.
-> How to use this mantra to charge higher prices and get better at negotiating.
-> When and how to use this mantra to breakthrough, even if you feel totally out of your depth.
-> Plus so much more!
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Made to Stick Book by Chip and Dan Heath
-> EP 174 - How to Create Time For Big Ideas That Grow Your Business
-> EP 204 - The Perils of Overthinking and Underdoing
-> EP 205 - How Owning More Space Helps You Reach More People With Your Content Marketing
-> EP 214 - The Hybrid Expert Revolution - With Ryan Levesque
-> EP 223 - Going from Reactive to Proactive Marketing
-> EP 224 - Exploding Mountains (When to Stop Offering a Product or Service)
-> EP 226 - Best Books For Content Marketing - 2024 Edition
-> Michelle Pascoe - Oops
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