Episodes

  • Today, I'm sharing the joys and challenges of new motherhood, hoping it resonates with expecting or new moms. I'm spilling it all: from things I thought would be difficult, but were surprisingly easy, to the things I did not expect to be so hard (and that I wish I had prepared for).

    Episode Highlights:

    What recovery after an unmedicated birth was like for me My breastfeeding experience What I loved about being a new mom The exhausting reality of new parenthood (and tips for you!) Becoming the default parent Juggling motherhood and business Tips to help you navigate the postpartum phase

    Links Mentioned:

    Get the full show notes and listen to the blog post at https://marakucirek.com/40 Connect with Mara on Instagram: https://instagram.com/marakucirek
  • Want to know how I've tripled my affiliate income over the last year without being sleazy, spammy, or scammy? Today, I'm sharing all about how I've started sharing more about the products and tools I am using in my own business, what my affiliate income strategy is, and which programs I'm an affiliate for that make me the most money!

    Episode Highlights:

    What's affiliate marketing? Why I was initially resistant to making affiliate income and the mindset hurdle I overcame to start promoting other people's products How you can start building affiliate marketing income (even with a smaller audience) Five strategies that helped me TRIPLE my affiliate income this year (my affiliate income grew 200% last year) The top 5 affiliates that generate the most passive income for my business

    Links mentioned in this episode:

    Get the full show notes at: https://marakucirek.com/39 Connect with Mara on Instagram: https://marakucirek.com/instagram My Riverside landing page: https://marakucirek.com/riverside-coupon-code Ubersuggest for keyword research: https://neilpatel.com/ubersuggest/ Thrivecart: https://marakucirek.com/thrivecart Flodesk: https://marakucirek.com/flodesk
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  • Today, I'm sharing a really simple online course creation tip that will make your online course easier for students to take (and will also make people excited to buy your course). This course creation hack is so simple, but it's so effective if you want to help your students to see better results from your course!

    Episode Highlights:

    A quick online course creation tip 2 ways you can add THIS element to your online course to help your students see better results The one thing I always do as a student taking an online course!

    Links Mentioned:

    Get the full show notes and listen to the blog post at https://marakucirek.com/38 Connect with Mara on Instagram: https://instagram.com/marakucirek
  • Today, we're talking about journaling practices, specifically how to build a practice of journaling when you don't really like journaling. I personally find traditional journaling overwhelming (and a little bit boring!), so if you're like me, I think you're going to love these alternatives!

    Episode Highlights:

    5 Journaling practices I like MORE than writing perfect sentences in a fancy journal Why I continue to make journaling a priority, especially during a hard season What topics I write about most of the time How to keep yourself accountable to journaling, even during busy seasons

    Links Mentioned:

    Get the full show notes and listen to the blog post at https://marakucirek.com/37 One example of an online journal to try: https://penzu.com/ The Day One App: https://dayoneapp.com/ Connect with Mara on Instagram: https://instagram.com/marakucirek
  • Today, I'm sharing something different, not about business or online courses, but the unmedicated birth story of my daughter, Hallie. She was exactly 3 months old at the time of recording!

    Episode Highlights:

    Why I chose my midwives (and to give birth at a birth center instead of a hospital) What made me decide to try for an unmedicated birth (and skip the epidural) How early labor went (it was not what I expected!) Having a water birth went at my birth center Recovering at home after baby Hallie joined the world!

    Links Mentioned:

    Get the full show notes and listen to the blog post at https://marakucirek.com/36 Connect with Mara on Instagram: https://instagram.com/marakucirek
  • I'm sharing EXACTLY how I plan to make more money this year (one of the questions that was MOST common on my end of year survey!). It's something I have spent a lot of time thinking about, especially while I'm in this season of new motherhood (so I don't have all the time in the world). Tune in now to hear the 5 ways I'm focusing on increasing my revenue (and profit) in 2024!

    Episode Highlights:

    What I've previously done with client work, and how I'm shifting The not-so-new new offer I'm promoting How I'm adding more passive income streams as a busy mom! What I'm doing to prioritize PROFIT this year What I started to prioritize last year (and how that's going!)

    Links Mentioned:

    Get the full show notes and listen to the blog post at https://marakucirek.com/35 Tune into Episode #2 to hear Exactly How My Business Makes Money: https://marakucirek.com/2 Tune into Episode #12 for 5 Strategies That Tripled My Affiliate Marketing Income This Year: https://marakucirek.com/12 Tune into Episode #30 for a Complete 2023 Recap to Hear What Worked (and what sucked) Last Year: https://marakucirek.com/30 Connect with Mara on Instagram: https://instagram.com/marakucirek
  • In this episode, I’m sharing what I'm seeing emerge as the TOP 2024 online course trends that will make you more money this year (and offer a better experience for your students too!).

    Episode Highlights:

    One of the biggest trends I'm seeing (in ALL aspects of the course building and sales process) What my survey results showed me One online course trend that IS an investment... but something you may want to add to your course in the future My personal favorite online course trend (and easy ways to implement it) The biggest reason people are buying courses (and the ONE thing that stops them from adding to cart!)

    Links Mentioned:

    Get the full show notes and listen to the blog post at https://marakucirek.com/34 Connect with Mara on Instagram: https://instagram.com/marakucirek Take my free quiz to discover the perfect online course software for you: https://marakucirek.com/quiz My favorite online course platforms: https://marakucirek.com/platform-for-online-course/ Tune into Episode 4 next about How to Choose the Best Online Course Creation Platform for Your Business (+ My Top Software Recommendations!): https://marakucirek.com/4
  • Today, I’m sharing a SUPER simple productivity hack that has helped me stop procrastinating, get more work done, and also find a lot more joy in the work that I'm doing. While you may have heard the term "eat the frog" in the popular Brian Tracy book, the truth is that did NOT work for me (I will explain why), so in this episode, I'm sharing what DID work for me instead!

    Episode highlights:

    What it means to "eat the frog" and how it boosts productivity My experience practicing this "hack" and why it didn't work for me Why now I'm choosing to "eat the teddy bear" instead How I'm able to stop procrastinating and get more work done How I've implemented this outside of just my work "to do" list too!

    Links Mentioned:

    Get the full show notes and listen to the blog post at https://marakucirek.com/33 Connect with Mara on Instagram: https://instagram.com/marakucirek Read Eat That Frog by Brian Tracy: https://amzn.to/47vokPY My favorite planner, The Full Focus Planner: https://marakucirek.com/fullfocus Tune into Episode #27 for 8 Simple Tricks to Overcome Procrastination and Boost Productivity: https://marakucirek.com/27 Tune Into Episode #29 for How to Plan Your Week to Maximize Productivity and Minimize Stress: https://marakucirek.com/29 Tune Into Episode #31 for 8 Steps to Set Effective Goals: https://marakucirek.com/31
  • In this episode, I’m sharing my EXACT goals list for 2024. Curious what I'm planning and working on for the year? Listen to this episode to hear by 5 KEY goals for next year!

    Episode Highlights:

    My top goals for next year The WHY behind how I chose each one What I'm doing to keep my goals top of mind Action steps I'm taking next year to get closer to my goals

    Links Mentioned:

    Get the full show notes and listen to the blog post at https://marakucirek.com/32 Connect with Mara on Instagram: https://marakucirek.com/instagram Read my 2023 Year in Review: https://marakucirek.com/2023-year-in-review/ Learn how to make a 24 in 2024 list: https://gretchenrubin.com/articles/how-to-write-your-23-for-2023-list/ Read all of my Income Reports here: https://marakucirek.com/income
  • Who is ready to talk about goal setting? Because this episode is ALL about setting 2024 goals. I'm going to share the exact process I use to set my goals each year (and what I do to prepare for the next year ahead). I love goal setting and (and also consuming content on how others achieve their goals). That’s exactly what I’m exploring today. Over the years, I've followed a similar approach, and that core process is what I’m going to share with you today!

    Episode Highlights:

    My favorite goal setting tools (planners, workbooks and more!) When I start planning my annual goals How I prioritize my goals and narrow down the options My KEY questions to help you reflect on the last year and plan for the next year How to create action items for your goals My biggest tip to actually achieving your goals

    Links Mentioned:

    Read the blog post and show notes for this episode: https://marakucirek.com/31 Listen to my 2023 Recap: https://marakucirek.com/30 Follow Mara on Instagram: https://marakucirek.com/instagram My favorite planner, The Full Focus Planner: https://marakucirek.com/fullfocus Your Best Year Workbook by Lisa Jacobs: https://www.etsy.com/listing/1329442699/your-best-year-by-lisa-jacobs-the-life Powersheets: https://marakucirek.com/powersheets
  • Do you love an honest look behind the scenes? That’s exactly what this year in review is. I'm really excited about today's episode because I'm sharing the highs (and lows) of 2023. I’m sharing what worked well in my life and business, as well as things that did not work. I’m also going to be sharing how much money I made this year, the best investments I made this year, and the WORST investments I made this year. My goal was to have this episode be candid and unscripted, just like friends chatting over coffee. If that’s what you’re into, take a listen!

    Episode Highlights:

    How much money I made in 2023 The best things that happened in my life and business this year The challenges I faced this year My best investments and what felt like a waste of money A sneak peek at some of the things I'm planning for 2024!

    Links Mentioned:

    Read the full show notes and blog post at https://marakucirek.com/30 Tune into Episode 2 to Hear Exactly How My Business Make Money: https://marakucirek.com/how-my-business-makes-money/ Read my 2022 Year in Review to compare this year vs. last year: https://marakucirek.com/my-year-in-review-2022/ Try out the Template Club Canva Templates: https://marakucirek.com/your-social-team-templates Sign up for Liz Wilcox's Email Marketing Membership: https://marakucirek.com/liz Connect with Mara on Instagram: https://instagram.com/mara
  • Who else loves productivity tips and weekly planning? In this week’s episode, I’m sharing all about how I plan my week (and how you can plan your week) to maximize productivity and efficiency while minimizing stress, because like you, I don't like feeling stressed out and overwhelmed every week!

    I'm going to walk you through my weekly planning routine (that I do every single week to make sure my week runs smoothly!) to make sure I accomplish as much as possible in the hours I have.

    Episode Highlights:

    Exactly how I plan my week each week to maximize productivity My favorite planning tools (planners, calendars and project management tools) Why I don't plan my week on Sunday and what I do instead How I use the Bullet Journal method to stay on top of all of my work The methods my husband and I use to stay on top of chores, parenting and more!

    Links Mentioned:

    Get the full show notes and read the blog post at https://marakucirek.com/29 Sign up for Asana: https://marakucirek.com/asana Dynalist: https://marakucirek.com/dynalist My favorite planner, the full focus planner: https://marakucirek.com/fullfocus Connect with Mara on Instagram: https://www.instagram.com/marakucirek/
  • Let’s get a little bit controversial. Over the last 5 years, I’ve worked on over 150 online courses and in that time I’ve learned a lot about what I think works and doesn’t work so today we’re exploring 4 of my most unpopular opinions about the online course world.

    Episode Highlights:

    My honest opinions on what makes a good teacher in an online course Why course software doesn't matter nearly as much as you think it does The #1 thing most course creators skip My least favorite way to record lessons

    Links Mentioned:

    Read the full show notes and blog post: https://marakucirek.com/28 Connect with Mara on Instagram: https://www.instagram.com/marakucirek/ Take my free quiz to uncover the right online course software: https://marakucirek.com/quiz Blog post: How to Choose the Best Online Course Creation Platform for Your Business: https://marakucirek.com/online-course-creation-platform/ Blog post: 5 Big Course Creation Mistakes Holding You Back from Making More Sales: https://marakucirek.com/course-creation-mistakes/
  • Confession time: I am a HUGE procrastinator. Most people don’t know this about me, since on the surface it can seem like I have everything figured out in my business, but I’ve battled procrastination for years and worked to find the right strategies that help me overcome procrastination.

    In this episode I share eight of my biggest hacks to overcome procrastination and be more productive.

    Episode Highlights

    Why I sometimes give into procrastination and how it can help How to use your friends as accountability buddies My hack for never starting tasks from scratch How I make work more fun My secret youtube hack for being more productive

    Links Mentioned

    Read the full show notes and blog post at: https://marakucirek.com/27 Follow Mara on Instagram: https://marakucirek.com/instagram My favorite planner: https://marakucirek.com/fullfocus My favorite Planner: Full Focus Ambient worlds Youtube channel to help with focus: https://www.youtube.com/@AmbientWorlds
  • Online courses and money - if you’re in the online or digital marketing world you may have wondered if it’s truly possible to make money from an online course. Today I’m breaking down how much money course creators earn, the different income levels, and the results you can expect to see when you launch an online course.

    Episode Highlights:

    The different types of money course creators make Why income varies and what you should focus on to make more Reasons people sometimes don't make any money with their online course and how to fix it

    Links Mentioned:

    Read the full show notes and blog post: https://marakucirek.com/26 Connect with Mara on Instagram: https://www.instagram.com/marakucirek/ Listen to episode 4: How to Choose the Best Online Course Creation Software: https://marakucirek.com/online-course-creation-platform/ Listen to episode 23: 5 Reasons No One is Buying Your Online Course Take my free quiz to find your perfect online course software: https://marakucirek.com/course-creation-platform-quiz
  • Making six figures is one of THE big goals everyone wants to hit in online business, and getting there feels pretty dang incredible (though it’s not all sunshine and rainbows all the time)!

    Today I'm sharing the biggest things that helped me grow and sustain my business at the six-figure mark.

    Episode Highlights:

    A full recap of starting my business, how much money I make and how long it took to get to six figures How I got my very first clients Time management strategies that helped me grow my income Turning my business into a referral machine so past clients referred me instead of having to spend a lot of time on marketing Why focusing on your money mindset is KEY to growing a business How to spend less money in your business so you can make MORE

    Links Mentioned:

    Read the full blog post and show notes at: https://marakucirek.com/25 Profit First: https://marakucirek.com/profitfirst Blog Post: 5 Time Management Tools that Help Me Find More Time & Energy to Pursue My Goals: https://marakucirek.com/time-management-tools/
  • Looking to get more testimonials for your online course? Brittany Herzberg is here to make it easier to gather customer testimonials and turn them into case studies that people love to read. If you've ever wanted to get more testimonials for your products or you're feeling unsure of what to do with the current testimonials that you have this episode is for you!

    Episode Highlights

    The differences between testimonials and case studies Simple ways to gather testimonials from your clients Questions you can ask to get great testimonials How to use case studies in your marketing Gathering testimonials for a brand new course

    Links Mentioned

    Get the full show notes and read the blog post that goes along with this episode: https://marakucirek.com/24 Visit Brittany's website: https://brittanyherzberg.com/ Follow Brittany on Instagram: https://www.instagram.com/brittany_herzberg/ Download the Profitable Case Study Roadmap: https://brittanyherzberg.com/case-study-roadmap Listen and subscribe to the Smart and Simple SEO podcast: https://brittanyherzberg.com/seo-podcast
  • The economy is super weird right now. I know personally I have been extra stressed out about money and it’s something a lot of business owners are feeling right now too.

    I’ve had a lot of people ask me if online courses aren’t worth selling right now and if people just aren’t buying right now. The answer is people are STILL buying, but their purchasing habits have changed. If you’re seeing a dip in sales it’s probably time to rethink your strategy and change up some of your offers.

    This episode is all about how to pivot your strategy and make sure you have an online course or digital product that people actually want to buy!

    Episode Highlights

    How customer shopping habits have changed with the economy If it’s worth your time to sell an online course right now (spoiler alert YES!) Common tech issues that keep people from buying How you might be confusing your customers with inconsistent language and long sales pages How to grow your email list and launch to NEW people Why your course might be boring and how to fix it

    Links Mentioned

    Get the full show notes and read the blog post that goes along with this episode: https://marakucirek.com/23 Connect with Mara on Instagram: https://instagram.com/marakucirek Listen to "Episode 3: 5 Big Course Creation Mistakes Holding You Back from Making More Sales: https://marakucirek.com/3" Listen to "Episode 21: Mastering the Art of Sales Page Copywriting: Tips and Tricks for Converting Visitors into Customers with Emily Conley" to learn how to write better sales pages: https://marakucirek.com/21
  • In this episode, I sat down with one of the few people who was there alllll the way at the beginning of my business... Before there even really was a business! Meg Smidt of Your Coach Meg has worked with so many different business owners, moms, and creatives from every industry and niche, and she's here to share some of her wisdom and experience on achieving your goals and creating a strong lifetime vision.
    Episode Highlights: My coaching experience with Meg How we worked together to set my lifetime vision Practical life goals planning tips from Meg How to find your core values Aligning your life with what matters to you most When it’s time to hire a coach
    Links Mentioned: Get the full show notes and read the blog post that goes along with this episode: https://marakucirek.com/22 Meg's website: https://www.yourcoachmeg.com/ Follow Meg on Instagram: https://www.instagram.com/yourcoachmeg/ Shop Meg's store "Less Bitter, More Glitter": https://lessbittermoreglitter.shop Check out Meg's "Business as Unusual" Mastermind: https://www.yourcoachmeg.com/business-as-unusual-mastermind-waitlist

  • Sales page copy can be one of the most frustrating and overwhelming parts of online course creation. Today I'm chatting with Emily Conley, an incredible copywriter and business friend who knows the ins and outs of writing a sales page that leaves people clicking that "buy" button!


    Episode Highlights:

    The biggest mistakes business owners and course creators make on their sales pages Tips for DIY copy Finding your brand voice Brand voice vs. your personal voice Writing a sales page that converts Writing killer headlines How to use and edit testimonials for your sales page


    Links Mentioned:

    Get the show notes and the blog post that goes along with this episode: https://marakucirek.com/21 Visit Emily's website: https://emilywriteswell.com/ Connect with Emily on Instagram: https://instagram.com/emilywriteswell Emily's course, The Copy Party: https://emilywriteswell.com/the-copy-party Download one of Emily's free resources: https://emilywriteswell.com/resources