Episodes
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.
This episode features Sarah K Wolf, former Marketing Director of The Austin Chronicle, who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about event marketing: from guerrilla tactics to ticket giveaways to ALL the avenues for extending your organic reach. If you're trying to get the word out about your event (or anything!) without spending a dime, tune in!
Notes:
0:00 to 2:10 - Ashland Opening Remarks and Intro of Sarah K Wolf 2:11 to 3:02 - Introduction of Self and Topic 3:03 to 15:20 - Opportunities for Organic (Free) Reach Create a Facebook Event Can be a sponsorship perk to tag a sponsor in Facebook event Ticket integration functionality Great avenue for sharing updates and announcements (including logistical updates) Utilize free community calendars Be aware of submission deadlines (some are reviewed, others post upon submission) Who is your audience? Knowing that will help you find the right avenues for marketing. Think outside the box! Utilize your email list Make it EASY to share your event with partners Provide images and copy to help others share on your behalf Share with: vendors, venue, non-profit beneficiary (if applicable), bands / speakers / talent, sponsors Utilize your media list for your Media Alert Only use for major updates (ticketing announcement / speaker/talent announcement, week of reminder) Don't overdo it! Invite press to come and attend What do you they get? Early entry, sneak peek, free parking, etc. Can your talent be included on-air or in an interview? Ticket Giveaways If you have a non-profit beneficiary, you can usually get a non-profit discount on media spends Be mindful about media sponsorships and keep category exclusivity Diversify - don't put all your eggs in one basket (only promote on Facebook, for example) Create an excellent poster, but then have other things to say about the event (i.e. promo videos, sneak peeks, behind the scenes) Choose your event partners that can help extend your reach, don't be afraid to ask them questions 15:21 to 16:22 - Guerrilla Marketing Tactics Temporary art installations to promote bigger art show, event scavenger hunts to win tickets to the event 16:23 to 17:34 - Co-Promote/Cross-Promote with Other Events Find events with similar audiences and help each other promote events (trade space at event or social posts) 17:35 to 18:51 - Use Relevant Hashtags Use a unique hashtag for your event Also use hashtags that are relevant for your industry, used by influencers, etc. 18:52 to 20:27 - Closing Thoughts Prepare for the next one already Get photos! Capture attendee email addresses Recap deck for sponsors and media partners Try to keep attendees engaged until the next event 20:30 to 22:21 - Ashland Closing RemarksLike this podcast? Great! A rating and review are so helpful!
Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!
If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
Next up, Attention Management (aka Productivity). Stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.
This episode features Sarah Lo, VP of Professional Services at Red Velvet Events, who joined us in June of 2018 during our roundtable event on Event Planning. She shares ALL about communication: with vendors, team members, and volunteers. If you're looking for insights into communication while the stakes are high, tune in!
Notes:
0:00 to 2:02 - Ashland Opening Remarks and Intro of Sarah Lo 2:03 to 3:22 - Introduction of Self and Topic Prior Proper Planning Prevents Painfully Poor Production Proactive versus reactive Mantra is to be preventive 3:22 to 6:45 - Timely and Effective Communication What's the best method for communication for THEM (i.e. email, text, social media) Adjust how you communicate so they hear what you need them to hear Set clear expectations - DON'T make assumptions Spell it all out, don't assume anyone knows what you need them to Re-read your communication to make sure it's streamlined and clear (make sure YOU understand what it says) Send ONE (1) email that summarizes all final decisions Reflect back on the event after its conclusion to make notes, suggestions for future improvement (write down the thought as it happens, during the event!) 6:46 to 9:41 - Volunteers Do you need a volunteer or a hired contractor? Free tools to streamline communication - Volunteer Spot, SignUp Genius, Volunteer SignUp Be mindful about communication with volunteers (expectations, full details) during the planning process Monitor communication and see how and if they respond to measure their engagement Be mindful of the number of volunteers needed, you'll likely need more than you think! Think about the benefits that are most valuable to THEM, not to you the organizer 9:42 to 13:04 - Vendors Can you DIY or do you need a hired vendor? When working with a vendor for the first time - be mindful about a great website (they may just have a great web designer). Pick up the phone or meet in person. Don't make assumptions! Find a vendor that matches your level of expectation Try to get multiple proposals, not just a proposal from one vendor Open up the door for a transparent, honest conversation with your vendor (i.e. level of service you expect and can they deliver) Ask for client testimonials and references (not just testimonials on their website) Note - the person you're communicating with during the planning phase is likely not the on-site contact / representative. Aim to set up phone call with on-site contact. Ask for copy of Certificate of Insurance (do they have a back up plan) 13:05 to 14:04 - Addressing Issues On-Site Versus Waiting If there's an issue on-site during an event, ask yourself if you need to address it in that very moment Is it affecting the attendee experience? If so, do it constructively and not in front of attendees If it's just an opinion and can't be changed on the spot, hold it and wait till after the event 14:09 to 19:04 - Ashland Closing Remarks Volunteer Training and Volunteer Handbooks Run of Show Save reminders in your phone to revisit post-eventLike this podcast? Great! A rating and review are so helpful!
Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!
If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
One more on Event Planning to come, then we shift gears for Attention Management (aka Productivity). Stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Missing episodes?
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.
This episode features Hayley (Swindell) Wakefield who hosted us in June of 2018 during our roundtable event on Event Planning. She shares ALL about event sponsorship: how to find sponsors, how to communicate with them, how to create your benefits package and sponsor deck, and top tips on sponsor stewardship. This episode is packed to the brim with insights that'll help anyone who asks for money, even if they're not in events. Without further ado, let's hop in and hear what Hayley has to say!
Notes:
0:00 to 2:15 - Ashland Opening Remarks and Intro of Hayley Wakefield 2:18 to 8:04 - Hayley introduction of self and topic 8:05 to 10:11 - Event Creation Step 1: Create a Budget What can be an in-kind donation? Once you know asks, figure out how to divide into levels (i.e. 10k, 5k, 1k) 10:12 to 11:22 - Sponsor Decks Sponsorship levels are built into sponsor deck Decks and one-sheets are VERY helpful Hayley prefers customized and catered asks over sponsor decks Sponsor asks should be about how the brand is featured in the event and how you help them (not the other way around) Personalize your outreach, not "dear" "to whom it may concern" with an attached sponsor deck Recommends Canva for sponsor deck build 11:23 to 19:54 - Sponsor Target List and Sponsor Outreach Be organized/track your asks Google Sheets with a few columns and shared with your team for tracking is very helpful If someone says "no," ask why If you just can't ask for money, recruit a host committee Share graphics and sample copy for host committee to share the word Be mindful of using terms like "partner" or "collaborate" if you're actually asking for a cash sponsorship (be clear about that) Don't need a coffee meeting for everything you're asking for; a phone call can be sufficient to establish fit and then connect more following the call Follow-up is HUGE Share photos as soon as possible Ask how you can support the sponsor in the future 19:59 to 24:42 - Ashland Closing Remarks Shot lists for photographersLike this podcast? Great! A rating and review are so helpful!
Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!
If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More on Event Planning to come, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.
This episode features (former) event planner Richelle Ouellette who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about the nuts and bolts of events - everything from logistics to budgets to creative decision making. Without further ado, let's hop in and hear what Richelle has to say!
Notes:
0:00 to 1:44 - Ashland Opening Remarks and Intro of Richelle Oullette 1:45 to 2:54 - Richelle introduction of self 2:55 to 15:33 - Creating Your Own Roadmap for a Successful Event First step - prioritize goals / objectives of event i.e. Marketing event (needs leads from event registration, social media account names from photo booth). Be specific with goals for event. The more specific, the more likely you are to achieve it Creatives Meet Business event example Goals shape format for event Second step - event budget Corporate client versus non-profit client (relying upon sponsorship) Can make more informed decisions about where to spend money Budgets include - three columns Initial estimate (from past experience) Initial estimates from vendors Actual costs Third step - Logistics Resources: Google Drive Action items - creating micro actions and working backward to develop timeline and action dates (ordering branded promo item example) Helps with prioritization of tasks Assign tasks Google search for event timelines, resources are available online Over-communication is key 15:38 to 17:48 - Ashland Closing RemarksLike this podcast? Great! A rating and review are so helpful!
Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!
If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More on Event Planning to come, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
-
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.
This episode features event planner Danielle "Dani" Thomas who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about how events are actually experiences via the five senses framework. Without further ado, let's hop in and hear what Dani has to say!
Notes:
0:00 to 2:50 - Ashland Opening Remarks and Intro of Dani Thomas 2:55 to 3:21 - Dani introduction of self 3:22 to 3:58 - Experience = immersion 3:59 to 9:18 - Purpose of event Experience for the sake of art or brand Meow Wolf example of experience for the sake of an experience Events at SXSW are examples of events for the sake of a brand If creating for a brand, everything you're doing needs to speak to the brand If creating for the sake of an experience, but you've brought in sponsors or other invested individuals, you have to bridge the two and create an experience that speaks to those brands inside of the larger experience. 9:19 to 12:09 - Immersion via the five senses Touch as many sensors as possible with events Sight - brand assets, visual art, murals, venue itself, etc Sound - music, bands, DJs, sound effects, silence Touch - swag, giveaways, tactile activities, furniture, textiles Taste - themed food, custom cocktails Smell (underutilized), olfactory is sensitive 12:14 to 13:52 - Ashland Closing RemarksLike this podcast? Great! A rating and review are so helpful!
Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!
If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More on Event Planning to come, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Hi there folks!
We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.
This episode features Kyle Ali sharing about his upcoming workshop "The Art of Negotiation: Know Your Worth" taking place on Saturday, September 21st from 9:30 AM to 11:30 AM at CMBXP.
Want to join us? Snag your badge at cmbxp.com!
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Hi there folks!
We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.
This episode features The Austin Chronicle's Sarah Marloff (Associate News and Qmmunity Editor) and James Renovitch (Web Editor) sharing about their upcoming workshop "Writing Tips to Get You the Right Kind of Attention."
Want to join us? Snag your badge at cmbxp.com!
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Hi there folks!
We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.
This episode features writer and teacher Claire Campbell sharing about her upcoming workshop "Conscientious Writing and Revision."
Want to join us? Snag your badge at cmbxp.com!
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Hi there folks!
We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.
This episode features standup comedian Carina Magyar sharing about her upcoming workshop "Never Tell a Boring Story Again."
Want to join us? Snag your badge at cmbxp.com!
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Hi there folks!
We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.
This episode features social media powerhouse Alexis Davis of The Content Plug sharing about her upcoming workshop "From the 'Gram to the Green: a Workshop on Instagram for Business."
Want to join us? Snag your badge at cmbxp.com!
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.
This episode features Scott Andrew James, Poet and Author Coach, who joined us in April during our roundtable event on Telling Your Brand Story. He shares all about how to tell the story of what you do in a way that's captivating, engaging, and in only 5 seconds.... ready to learn how to do it? Without further ado, let's hop in and hear what Scott has to say!
Notes:
0:00 to 1:24 - Ashland Opening Remarks and Intro of Scott Andrew James 1:30 to 2:49 - Introduction of Self and Topic
His personal mission was to write and give away 1,000 poems in a year. This experience led to the creation of the lunch line pitch. 2:50 to 8:37 - The Lunch Line Pitch What can you say to start up a reasonable and fun conversation while waiting in line for food. Mad Lib - I __(verb)____ Do ___(clients / audience)____________ Example: My mission this year is to write and give away 1,000 poems. Don't explain all the things you do, just pick one to introduce yourself with. When questions arise, you can explain the rest then. Don't use jargon Don't use commas Keep it under 5 seconds Look at someone in the eye when delivering the pitch and smile If you don't feel like networking that day, don't go do it. Use simple language Never apologize for what you do Don't overexplain, the fewer words the better. You want the other person to ask questions. 8:38 to 11:23 - Add a Few More Interesting Details Add two more interesting details Come up with a number for what you do Example with a number: I help business owners make 1 extra sale a week by delivering singing telegrams. Workshop your verb; options include "help," "teach," "write," "discover," "sussing" Gameify your pitch, play with it each time you explain what you do and make tweaks based off those conversations 11:28 to 12:45 - Ashland Closing Remarks Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More on Telling Your Brand Story to come, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.
This episode features AprilJo Murphy, Editor at Greenleaf Book Group, who joined us in April during our roundtable event on Telling Your Brand Story. She shares all about the difference between Voice and Tone, how to create a Brand Voice and the emotional intelligence behind Tone. Without further ado, let's hop in and hear what AprilJo has to say!
Notes:
0:00 to 1:46 - Ashland Opening Remarks and Intro of AprilJo Murphy 1:47 to 5:32 - Introduction of Self and Topic
Establish a voice and think about how your tone can modulate Voice and tone are separate, tone falls under the umbrella of voice Voice is all of the communication you have with all the people inside and outside of your company (email, memo, blog, tweet, logo - it's visual and textual) Even if you are a one-person company, your brand voice is not your personal voice. It will make your brand voice more effective if you think about it as a separate entity Think about brand voice as something you can step in and out of You can create brand guidelines for others to share the voice of your company 5:33 to 11:40 - Why You Want to Separate Your Brand Voice from Your Personal Voice and How to Find Your Brand Voice It will focus your efforts and allow for you to have quality control It will become a recruiting tool for you Notice patterns you use in communications/content as part of your brand voice Analyze communication that was successful so you can emulate it again Think about the brand voice you want to have Identify three or four characteristics (adjectives) of your company (i.e. we are friendly, authentic, humanitarian) What do these mean to you and your client in your particular situation Handout 1 (attached below) Overview and Discussion Conversational as a buzzword with an example Human touch in example is what she means for tone 11:41 to 19:42 - Tone Defined Think about emotional intelligence Your voice is always consistent, but how you talk to someone in a specific situation is your tone and that will modulate Because it modulates, it sounds human Can be the words you choose, the metaphors you use Comes across in design elements, examples are: Don't F it Up The Best Team Wins The Business of You Tone is where the emotional atmosphere of a situation lives, you can shape how people interact with you Second and Third Handouts Discussed (Attached below) How do you take a negative interaction and help it work for your company overall 19:43 to 21:38 - Ashland Closing Remarks Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More on Telling Your Brand Story to come, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.
This episode features Claire Siegel, Founder of The Petite Professional, who joined us in February during our roundtable event on Goal Planning. This episode includes SO much about self-care. From demystifying what self-care is to ways you can practice it without spending a dime, this episode is chock-full of self-care know-how. Without further ado, let's hop in and hear what Claire has to say!
Notes:
0:00 to 1:36 - Ashland Opening Remarks and Intro of Claire Siegel 1:39 to 4:50 - Introduction of Self and Topic Self-care is an absolute necessity for your overall wellbeing 4:51 to 7:03 - First Self-Care Concept Clarified: Self-Care Doesn't Always Mean Doing More Drawing boundaries is an act of self-care, use them to allow you to say no without guilt A personal example of having free time in her schedule (unscheduled time) as self-care 7:04 to 9:27 - Second Self-Care Concept Clarified: Reframe the Way You Think About Self-Care We don't manage emotional or spiritual pain in the same way we do with physical pain Maintaining your emotional needs is self-care Self-care is maintenance, should be part of your routine Find what self-care is for you and build it into your routine Treat yourself like a friend 9:28 to 11:28 - Third Self-Care Concept Clarified: Self-Care Doesn't Always Feel Good in the Moment Difference between immediate self-care (taking a walk, taking a bath) and self-care for your future self (paying off debt for future self) Review relationships in your life and cut toxic ties It doesn't always feel good, but that doesn't mean it's not self-care 11:29 to 13:28 - Fourth Self-Care Concept Clarified: Self-Care Doesn't Have to Cost Money It doesn't have to be a matcha latte or a designer cupcake, there's plenty of self-care opportunities that don't cost you money An example about saying no to a dinner invitation because of lack of energy and a need to stay home Ways to self-care for free: bath, nap, walk, call someone, journal 13:29 to 14:58 - Fifth Self-Care Concept Clarified: Self-Care is Unique to Each Person Self-Care at its core is giving yourself permission to do whatever it is that you need to be OK 14:59 to 17:06 - Exercise for Creating Self-Care Plan
Start writing and see what comes out (stresses, sadness, etc) and bubbles up. Once you see one thing that you really want to dig into, list the ways you're currently coping with that. Start figuring out how you can swap out negative coping mechanisms for acts of self-love that are ultimately in better service to you. Keep checking in and being honest with yourself and making self-care a priority in your life 17:11 to 19:32 - Ashland Closing Remarks Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
Telling Your Brand Story is next, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.
This episode features Kara Perez, Founder of bravely, who joined us in February during our roundtable event on Goal Planning. This episode includes SO much about financial goal planning. From the "why" behind the goal to some tactical how-to info, this episode is chock-full of financial goal setting know-how. Without further ado, let's hop in and hear what Kara has to say!
Notes:
0:00 to 1:41 - Ashland Opening Remarks and Intro of Kara Perez 1:46 to 2:07 - Introduction of Self and Topic 2:08 to 3:25 - Setting a Financial Why
Connect with a financial why Personal story about setting a financial why 3:26 to 5:00 - Set a SMART Goal S = Specific M = Measurable A = Achieveable R = Realistic T = Timebound Example = I want to pay off $10,000 in student loan debt by the end of 2018 5:02 to 10:59 - Organize Money Check your accounts Very easy in the digital age to be separate from our money and our cash First thing to get organized = budgeting Budgeting apps available, spreadsheets, downloadables Categorize by need and want Understand your spending patterns Review expenses and highlight the things that move you toward your goal Separate accounts for separate goals
Kara has 6 savings accounts Be mindful about interest rates 11:00 to 17:34 - Having Conversations about Money with Loved Ones Having money conversations with those you share your time with is critical. Be sure to share your financial why Be specific about the changes you want to make Sharing about your goal helps keep you accountable toward achieving it Use "I Statements" Visual and consistent reminders to keep self on track Vision board / picture on wall Goals on phone screen Setting reminders or alerts on Google Calendar Can be a sweet reminder to self like #debtpayoff Sign up for daily alerts with your bank Money fluctuates, be compassionate with yourself when looking at your money 17:39 to 21:59 - Ashland Closing Remarks Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More Goal Planning to come, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.
This episode features Maggie Gentry Miller, Founder of MaggieGentry.com, who joined us in February during our roundtable event on Goal Planning. This episode uncovers the values behind goal planning and how you can create more meaningful goals for yourself. Without further ado, let's hop in and hear what she has to say!
Notes:
0:00 to 1:06 - Ashland Opening Remarks and Intro of Maggie Miller 1:11 to 2:42 - Introduction of Self and Topic
Mindful Moments 2:43 to 9:12 - David DeSteno Research - Power of Gratitude Delaying gratification study in the 1970s with a marshmallow and children Kids who could wait for second marshmallow had "grit" Further studies of those same children who waited for a second marshmallow hit every success marker (good grades, good colleges, good work), but they weren't living as long. Deprivation of what we want now and the pleasure of the present moment increases our stress hormones. A prolonged period of that shaves off years of life. David DeSteno says the problem is that our goals are self-serving, it doesn't rely on strengthening social bonds and community (historically what we've done) Three values that allows us to work as a collective to achieve goals: Gratitude - Look at what you're grateful for on a daily basis. Gratitude increases our threshold for patience which then increases our self control Compassion - Giving ourselves a healthy perspective of what the overall environment is Pride - Take an honest pride in your work, in your strengths, and in what you do really well Enjoy the process 9:13 to 10:30 - Danielle LaPorte - Desire Map - Create goals with soul Creating goals that make you feel the way you want to feel Looking at values (gratitude, compassion, pride) and understanding how you want to feel in pursuit of that goal, then you're finally ready to create a vision board 10:31 to 14:11 - Vision boarding Maggie does her board once a year How do I want to feel? - that's the question she uses when creating a board. Start with a central image (start in the very middle) - that's the focal point and everything builds around it After creation, post it in a place that's visible every day Gratitude journal / journaling - create a gratitude practice To accommodate pride and the process in pursuit of the goal, Maggie has a piece of paper on the wall with blank slots for the number of client spaces she has available. It's about physically creating space. 14:12 to 15:48 - Visualization Two kinds of visualization - Guided Meditation and Visualization (Power of Habit / Michael Phelps example) Michael Phelps strategy with visualization 15:51 to 20:01 - Ashland Closing Remarks
Mindset by Carol Dweck // Carol Dweck TedTalk Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More Goal Planning to come, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.
This episode features Pei Sim, Founder of The Paper + Craft Pantry, who joined us in February during our roundtable event on Goal Planning. This episode covers measuring success for yourself and ways to goal plan with you AND your business in mind. Without further ado, let's hop in and hear what she has to say!
Notes:
0:00 to 2:32 - Ashland Opening Remarks and Intro of Pei Sim 2:36 to 4:02 - Introduction of Self and Topic
Write goals in pen! 4:03 to 8:58 - Define Success for Yourself and for Your Business Set goals for yourself, not based on what you think is expected of you Be careful to not get caught in the cycle of wanting more GIF example that shows you can't have perfect balance Pei doesn't believe in perfect balance, it's a series of ebbs and flows 8:59 to 13:22 - Setting Goals Start 10 years out and work back in Separated by category (family, career, health and wellness) What are you doing in 5 years to get to your 10 year goals Separate your business goals from your personal goals Pivots aren't failures Include by / when dates (accountability tool) Personal story about a bed and breakfast abroad Goal setting allows you to say yes and no to opportunities 13:26 to 14:55 - Tips for Feeling Separate from Your Business Leave your computer charger in an inaccessible place until the next day Boundary setting (example with not responding to an email until the next day) 15:00 to 18:24 - Ashland Closing Remarks Derek Redmond Story Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More Goal Planning to come, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.
This episode features Neelan Choksi who joined us in November during our roundtable event on Bootstrap. This episode outlines the Growth Stage of Bootstrap Entrepreneurship and includes so much amazing info on how to GROW. Without further ado, let's hop in and hear what he has to say!
Notes:
0:00 to 2:12 - Ashland Opening Remarks and Intro of Neelan Choksi 2:13 to 6:32 - Introduction of Self and Topic - Growth Product Market Fit - your service / product matches a need in the market and you have demand It's all about rinsing and repeating Stages 1 through 4 are addictive, but not the growth stage Now you worry about making ends meet, inventory, etc Be honest with yourself, what's the ceiling of the business? That'll determine the funding / business route you select and opt for. This stage is all about rinsing and repeating You know you're in the growth phase when you start to stay "No" 6:33 to 9:26 - 3 C's and 4 P's of Marketing C's: Customer, company structure, competition P's: Pricing, Product, Place and Promotion Pricing = Jacksonville Jaguars example Distribution - until now you're the sales person and wear all the hats. Now you're thinking about scaling - hiring a sales person, for example 9:27 to - Scaling / Growth Example - Girls Will Be Neelan's daughter wanted to shop for clothes in the boys section, which prompted Neelan's wife to develop a line of clothes that were active and had a different fit PR and Social Media help you look bigger than you are Speaking engagements and books help you in the growth phase Questions you start asking in the growth phase How much cash flow do you have to put into inventory? As a services business, I don't quite have the demand, can I hire someone? 14:16 to 16:07 - Benefits of Partnership Human Fabric by Bijoy Goswami addresses the power of two (2) Valley of Death is typically something you do alone, the partner comes in the Growth stage The things that make you successful in the early stage will kill you in the Growth stage 16:12 to 18:49 - Ashland Closing Remarks
Want to come to CMBXP (9/20 to 9/22)? Great, get your badge today! Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook) Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
Next up - Goal Planning, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
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Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.
This episode features Lou Ellman who joined us in November during our roundtable event on Bootstrap. This episode outlines the Valley of Death Stage of Bootstrap Entrepreneurship and includes so much amazing info on how to SELL your way out. This episode is chock full of sales tips, tricks, tactics, and much much more. Without further ado, let's hop in and hear what he has to say!
Notes:
0:00 to 1:42 - Ashland Opening Remarks and Intro of Lou Ellman, Founder of RoyaltyZone Like what you hear? Join us for CMBXP (9/20 to 9/22 in Austin, TX) for Lou's workshop on "Sales Skills to Grow Your Business" 1:48 to 2:39 - Introduction of Topic - Valley of Death Only way out is to sell your way out No outside funding in bootstrapping, the only way to get funding is through sales 2:40 to 6:06 - Three Concepts for Selling Hunting - traditional sales prospecting, finding targets and closing deals Cold calling, emailing, events, trade shows, networking, social media - identify your ideal prospect and engage with them Ideal prospect - intersection of two circles; the people who want to buy your product and the people that you want to sell to Fishing - marketing Content is king Partnerships - a way to really move the needle for bootstrappers Farming - once you have a client, keep them happy to be a referral source and to stay a client Service your clients as best as you can Keep educating them Lou's original business plan: Get a customer Make that customer ridiculously happy Repeat 6:07 to 8:38 - Techniques for Selling to your Ideal Prospect Qualifying - early and often Two ways you win: by losing early and winning Qualified prospect = willing AND able to buy your product / service BANT (IBM acronym) = Budget, Authority, Needs and Timeline How do you learn this info? Through a conversation! 8:39 to 10:47 - Navigating the Sales Cycle Actually a Buying Cycle, not Sales Cycle Important to overcome objections, uncover their needs and concerns Find out what and who the competition is and differentiate yourself You have to drive the process forward Negotiating and closing are key for bootstrappers! As the person who sold the product, be part of the delivery process! 10:48 to 14:47 - Tips and Tricks No one cares what you think about the status of the deal. What you really want to know is what THEY think about the status of the deal Listen more than you talk. Work questions in at every phase of the proposal / pitch Always ask for next steps, never leave a conversation without understanding the next steps in the process from their perspective Get before you give Work backwards from the end to establish a calendar of events Save the proposal / contract until the very end (discuss pricing and budget early on). Once you send this, you've lost all your leverage. 14:50 to 16:48 - Ashland Closing Remarks
Want to come to CMBXP (9/20 to 9/22)? Great, get your badge today! Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook) Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More on Bootstrap, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
-
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.
This episode features Danny Gutknecht who joined us in November during our roundtable event on Bootstrap. This episode outlines the Quest(ion) Stage of Bootstrap Entrepreneurship and includes so much amazing info on Danny's Essence Mining model. Without further ado, let's hop in and hear what he has to say!
Helpful Links!
Meaning at Work by Danny GutknechtNotes:
0:00 to 2:37 - Ashland Opening Remarks and Intro of Danny Gutknecht, Author of Meaning at Work 2:40 to 3:44 - Introduction of Topic - Question Stage Struggle in entrepreneurship is important, it's helping you learn about what you really want to do 3:45 to 13:00 - Essence Mining Way to understand self and business Example - how siblings are different from each other Resonance - how trust is established through chemicals in the brain Early interest in self discovery and philosophy Personal journey with creating companies and finding personal fulfillment Created essence mining process from his work in recruiting and combining it with philosophies he'd been studying Essence Mining steps: Past Where did you grow up, what did you enjoy doing as a child, what happened next. Examine narratives about how interests grew. How did those interests move to the next step in school, etc. Present What am I doing now that I really care about? Where does time melt away? What am I doing when nothing matters anymore? Whatever that is, do more of it. Future We focus our attention on the tension When you mine your narrative, it helps you be present. If you perform this process regularly, you start learning things. You realize that nothing is ever settled, it's a constant learning process. 13:06 to 16:30 - Self Deception - Answer to Attendee Question Caps lock / Caps off technique: argument on paper or on computer, argue both sides (one side caps lock, one side caps off). Argue until the argument is done, come back to it when emotions aren't running as high. Cultural ratcheting 16:31 to 19:20 - Ashland Closing Remarks
Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook) Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More on Bootstrap, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
-
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.
This episode features Bijoy Goswami who joined us in November during our roundtable event on Bootstrap. This episode outlines the You Stage of Bootstrap Entrepreneurship and includes so much amazing info on Bijoy's MRE model. Without further ado, let's hop in and hear what he has to say!
In other cool news, listen all the way through the episode for a special gift-away...
Helpful Links!
Human Fabric by Bijoy Goswami MRE 6 Day Challenge Sarah Vela Interview with Bijoy GoswamiNotes:
0:00 to 1:01 - Ashland Opening Remarks and Intro of Bijoy Goswami, Founder of Bootstrap Austin 1:07 to 5:37 - You Stage from the Roundtable Event 5:40 to 29:30 - Interview with Bijoy Goswami 29:31 to 30:57 - Ashland Closing Remarks
Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook) Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More on Bootstrap, so stay tuned!
Thanks!
Ashland, Creatives Meet Business
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