Episodes

  • The Power of Live Messaging With Ted Rubin, CEO ActivEngage! How Dealerships Turn Conversations into šŸš— Sales!

    The Power of Live Messaging With Ted Rubin, CEO ActivEngage! How Dealerships Turn Conversations into šŸš— Sales!

    · Dealer Talk With Jen Suzuki

    Think about itā€”when a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldnā€™t be.

    In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is more than just answering questionsā€”itā€™s a low-funnel opportunity to build trust, create a great experience, and ultimately, get more customers in the door.

    We talk about:
    āœ… What actually works in live messaging (hint: ditch the templates)
    āœ… Why customers feel safer engaging in live convo before committing to a dealership
    āœ… How the right messaging strategy increases appointment set rates & sales
    āœ… Where digital retailing fits into these conversations

    Live messaging isnā€™t just a featureā€”itā€™s an essential part of a modern sales process. When done right, it creates real engagement, builds relationships, and turns website visitors into buyers.

    Listen in to learn how top-performing dealers are using live messaging to drive business, build their brand, and make it easier for customers to say yes!

    Ted Rubin, ActivEngage - [email protected] | ActivEngage.com

    Dealer Talk with Jen Suzuki Podcast | šŸŽ§ https://apple.co/38lmHM1 šŸŽ§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    šŸ”„Check out our sponsors!šŸ”„

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

  • Coaching Service Advisors: Boost Approvals With This Sales Strategy šŸ† Risk & Reward

    Coaching Service Advisors: Boost Approvals With This Sales Strategy šŸ† Risk & Reward

    · Dealer Talk With Jen Suzuki

    This quick hit episode is incredibly important for every Service Team! Ready to boost your service department's success?! Let's gooooo!

    In this quick class, I lock in on the often-overlooked 'Risk & Reward' equation in the service sales process. Many Service Advisors hesitate to fully explain the risks of delaying necessary work, leading to missed opportunities and customer misunderstandings. We'll explore how presenting both the risks and rewards transparently can transform hesitant customers into loyal advocates who toss you their keys with confidence.

    Join me as I share real-world examples and strategies to help General Managers and leaders coach their teams effectively, boosting revenue and fostering trust. Discover how a simple shift in communication can lead to higher approval rates and a thriving dealership culture.

    This episode offers insights to elevate your sales presentations and ensure customers understand the true value of timely service. Tune in and learn how to make 'Risk & Reward' work for you and your team!

    Dealer Talk with Jen Suzuki Podcast | šŸŽ§ https://apple.co/38lmHM1 šŸŽ§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t |
    Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    šŸ”„Check out our sponsors!šŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

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  • Technician Videos: The Secret to More Work Approvals & Bigger RO Sales with Jen Suzuki

    Technician Videos: The Secret to More Work Approvals & Bigger RO Sales with Jen Suzuki

    · Dealer Talk With Jen Suzuki

    In this episode, weā€™re tackling a major gap in dealership service departmentsā€”technician videos. These videos are a game-changer for gaining more work approvals, yet most technicians receive zero training on how to shoot them effectively.

    Data shows that shops using video can double RO sales, with TruVideo reporting a 20-30% increase in revenue per RO. But hereā€™s the problemā€”background noise, unclear explanations, and long-winded clips are costing you approvals and money.

    Iā€™ve been training service advisors across the country on gaining approvals, mastering sales conversations, and improving call handlingā€”and now, Iā€™m bringing that same energy to technicians. In this episode, I break down:
    āœ… How to shoot clear, effective videos that set up approvals
    āœ… The power of credibility and a strong greeting
    āœ… Why short, engaging videos drive more customer trust
    āœ… The meaning of ā€œextra extraā€ and how it leads to extra sales
    āœ… How to increase work, grow sales, and keep your shop busy

    This is a must-listen for service directors, fixed ops leaders, and dealership owners looking to boost customer trust, grow revenue, and help their teams hit their full income potential.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Meet me! bit.ly/3J7011t Check out my other show, Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    šŸ”„Check out our sponsor!šŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

  • Who Needs Their GM Most? šŸ› ļøService BDCā€”The Powerhouse of Dealership Success with Jen Suzuki

    Who Needs Their GM Most? šŸ› ļøService BDC—The Powerhouse of Dealership Success with Jen Suzuki

    · Dealer Talk With Jen Suzuki

    Are you, as a GM, truly present with both your sales and service BDC teams? Too often, GM involvement leans heavily toward the sales BDC while the service side gets overlooked. Why? Because sales is familiarā€”itā€™s where many GMā€™s built their careers. But hereā€™s the reality: your service BDC is just as critical, responsible for over 150 appointments per day, fueling the entire dealershipā€™s success.

    In this episode, we break down why your involvement matters and how a hands-on approach can drive showroom traffic, increase customer loyalty, and unlock untapped revenue. I share a real coaching session with a high-performing GM who needed to shift his mindset and leadership to fully support his service BDC. If youā€™re serious about growth, retention, and maximizing dealership performance, this episode is for you.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki šŸŽ§ https://apple.co/38lmHM1 šŸŽ§ https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    šŸ”„Check out our sponsors!šŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Recognition, Competition & Culture: The Sauce to a Thriving Dealership!

    Recognition, Competition & Culture: The Sauce to a Thriving Dealership!

    · Dealer Talk With Jen Suzuki

    Ever walk into the dealership in the morning and feel that slow-motion energy? People shuffling in, sipping coffee, staring at their screens, waiting for something to kick them into gear.

    Thenā€”something shifts.

    Maybe itā€™s a manager calling out yesterdayā€™s wins. Maybe itā€™s an MVP shoutout for someone who went above and beyond. Maybe itā€™s a fun, competitive challenge that gets people fired up.

    Energy is contagious. The way you start the day sets the tone for how it will go.

    I always tell leadersā€”recognition is one of your most powerful tools. People thrive on knowing their work matters. If youā€™re not celebrating wins, highlighting great performance, and making work fun, youā€™re missing an opportunity to build a culture where people actually want to succeed.

    Something as simple as picking an MVP of the Day, handing out a small trophy, or posting a shoutout on social can shift the entire dynamic of your team. People see whatā€™s being rewarded, they learn new strategies, and they push themselves to raise the bar.

    At the end of the day, dealership life is fast, competitive, and high-pressureā€”but it should also be exciting, rewarding, and fun. When people feel valued, they give more. When you recognize effort, you inspire more of it.

    So hereā€™s the questionā€”how are you celebrating your team today?

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

  • Teach, Demonstrate, Apply: The Role-Play Method Every GM Needs

    Teach, Demonstrate, Apply: The Role-Play Method Every GM Needs

    · Dealer Talk With Jen Suzuki

    In this episode, I dive into the power of role-playing as a key training tool for dealership success. Too often, managers shy away from role-play, but itā€™s one of the most effective ways to build confidence, boost skills, and ensure team members know exactly how to execute what youā€™re teaching.

    I share my proven tacticā€”Teach, Demonstrate, Applyā€”and explain how it transforms your training sessions into moments of real growth. Role-playing might feel awkward or ā€œfakeā€ at first, but itā€™s critical for developing polished professionals who deliver consistent results.

    Weā€™ll explore:

    Why General Managers need to role-play with their managers and teams How diving into the CRM (calls, texts, videos, customer profiles) can spark role-play topics Specific role-play scenarios you can implement today to boost sales and service performance The importance of coaching during and after role-plays to refine skills and confidence

    Plus, Iā€™ll walk you through my structured process for running role-plays, including a worksheet to help you map out sessions and stay focused on your goals. When GMs prioritize role-playing, they set the standard for their managers and create a culture of excellence.

    This is more than a training sessionā€”itā€™s the real "save-a-deal" meeting. Tune in to learn how to make role-plays easy, impactful, and a game-changer for your dealership.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Reducing Turnover: How GMs Build Loyal Teams and Drive Results

    Reducing Turnover: How GMs Build Loyal Teams and Drive Results

    · Dealer Talk With Jen Suzuki

    In this episode, I tackle one of the biggest challenges dealerships face: turnover. With 70% turnover rates in sales and service, itā€™s nearly impossible to build client loyalty or hit nationally ranked numbers when youā€™re constantly starting over with new team members.

    The solution? It starts with the General Manager. I share the tactics Iā€™ve used to shift team behaviors and improve retention, beginning with the leadership at the top. From personally observing processes in service and sales to identifying patterns in body language, communication, and professionalism, I reveal how GMs can better understand the root causes of turnover and implement targeted training that works.

    Weā€™ll explore how nurturing your team membersā€™ successā€”and showing them you genuinely careā€”creates the environment needed for loyalty, growth, and better results. And weā€™ll discuss why GMs need to spend more time in the service department, where the real momentum lies.

    Plus, Iā€™ll share actionable strategies like daily MVP recognition to inspire and motivate your team to reach their potential. This episode is your playbook for reducing turnover, building a stronger team, and ultimately driving better outcomes.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    AutoSled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Head Coach Mentality: How GMs Build Winning Teams Through Managers

    Head Coach Mentality: How GMs Build Winning Teams Through Managers

    · Dealer Talk With Jen Suzuki

    Many of you know this but I am privileged to work alongside so many high performing dealerships and their leadership. Most top 20 in the country for their brands. I use my podcast to share what I learn, teach and implement with the end game - building a championship team.

    In this episode, we dive into the critical role General Managers (GMs) play as the "head coaches" of their dealerships, driving performance through daily coaching of their management teams. Achieving championship-level resultsā€”rising above all stores in the region or countryā€”is no small feat. It requires a relentless focus on developing managers into high-performing coaches who can guide their teams to win every day.

    We explore how top-performing GMs pull their managers in, just like a head coach, to model effective coaching strategies. From improving team execution with tools like guest sheets and CRMs to perfecting follow-up texts, coaching managers daily is a game-changer.

    Youā€™ll also hear real-life tactics, like how one GM taught his Service Director to implement a "stamp" system for declined work, bringing more awareness to the shop and protecting their people. It's all about leading by example, fostering collaboration, and helping managers pass those skills on to their teams.

    We'll also cover the importance of private one-on-one coaching over public scolding, creating a culture of learning, and ensuring team members feel supported, motivated, and empowered to perform.

    If youā€™re a GM or dealership leader, this episode gives you actionable strategies to elevate your managers, instill confidence in your teams, and drive better results. Coaching doesnā€™t stop at performance talksā€”itā€™s about getting involved, listening, and leading by example in every aspect of the business.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • What šŸ› ļøService Departments Are Getting Right: Building Trust Through Small Acts with Big Impact!

    What šŸ› ļøService Departments Are Getting Right: Building Trust Through Small Acts with Big Impact!

    · Dealer Talk With Jen Suzuki

    In todayā€™s episode, I share my experience working alongside dealership service teams and witnessing whatā€™s being done right to build trust and elevate the customer experience. From the smiles and eye contact at check-in to the small, deliberate acts of trust-building, service advisors and BDC agents are making a difference. Many dealerships are targeting customer experience right now, but itā€™s service departments that handle the most clients daily, making this effort non-negotiable.

    Youā€™ll learn how simple promises, effective follow-ups, and personal connections can transform customer interactions into lasting loyalty. This episode is a call to action for service leadership, advisors, and BDC teams to embrace the small actions that pay big dividends in trust and confidence.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

  • Pick Up the Phone: The Key to Unlocking Sales in Service!

    Pick Up the Phone: The Key to Unlocking Sales in Service!

    · Dealer Talk With Jen Suzuki

    In this episode, I tackle one of the most overlooked issues in service departments: relying solely on texts and videos to sell work. Service Advisors, itā€™s time to pick up the phone and ask for the businessā€”every single time! I explain why this is important.

    Weā€™ll explore why some advisors skip the call, how judging customers costs you sales, and the importance of educating and informing your customers about their vehicleā€™s needs. Youā€™ll learn practical strategies to overcome hesitation, build trust, and ensure no money is left on the table.

    If youā€™re ready to boost your income, keep your technicians busy, and maximize your shopā€™s performance, this episode is for you. Letā€™s make the call and fight for the business!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803


    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

  • Taking Swings: Mastering Price Objections to Book More Appointments

    Taking Swings: Mastering Price Objections to Book More Appointments

    · Dealer Talk With Jen Suzuki

    In this episode, Iā€™m breaking down one of the most common challenges in automotive sales: handling customers who demand prices over the phone or say theyā€™ve found a better deal elsewhere. Youā€™ll learn:

    Why giving a number too soon often leads to dead endsā€”and what to do instead. The importance of asking the right questions to redirect the conversation and build value. Proven strategies to stand firm on your pricing while confidently asking for the business.

    This isnā€™t about dodging the tough momentsā€”itā€™s about embracing them with a plan. Iā€™ll give you real language and tactics to turn price shoppers into showroom appointments. Whether youā€™re a salesperson, manager, or BDC agent, this episode is packed with tools to help you stay in control, take more swings, and drive more sales!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

  • Client History: The Key to Customer Loyalty and Higher Profits With Jen Suzuki

    Client History: The Key to Customer Loyalty and Higher Profits With Jen Suzuki

    · Dealer Talk With Jen Suzuki

    In this episode, I dial into a game-changing tactic for sales and service teams: leveraging client history. Imagine knowing exactly where a customer standsā€”whether theyā€™re a loyal advocate or a first-time visitorā€”and using that insight to create personalized, value-driven experiences.

    Learn how this one step can instantly make customers feel valued, welcomed, and appreciated, all while helping you overcome price objections and skepticism. Iā€™ll share actionable strategies that make it easier to tailor your approach, build trust, and secure long-term loyalty.

    This isnā€™t just about selling cars or servicesā€”itā€™s about building relationships that pay dividends. Letā€™s kick off the new year with tailored experiences that set you apart from the competition!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • The Rise of Call-Driven Car Buyers: Why Phone Systems Are Dealershipsā€™ New Priority with Reuben Fine, CallRevu

    The Rise of Call-Driven Car Buyers: Why Phone Systems Are Dealerships’ New Priority with Reuben Fine, CallRevu

    · Dealer Talk With Jen Suzuki

    In this episode, I sit down with Reuben Fine, who leads OEM partnerships at CallRevu, to dive into a critical yet often overlooked aspect of dealership success: phone calls. Did you know that 30-40% of dealership calls go unanswered? Thatā€™s a staggering number of missed opportunities that could dramatically impact sales and service outcomes. Reuben and I explore how dealerships can leverage technology, recorded calls, and insights to transform their phone handling processes.

    We discuss how OEMs are evolving their approach by collaborating with tech partners to improve phone efficiency, sales processes, and customer experience. Reuben also introduces exciting tools like CallRevuā€™s new AI-powered Test Track, which gamifies training for dealership teams, making development fun and engaging.

    If youā€™ve ever wondered how to future-proof your dealership, improve customer service, and maximize every opportunity that comes through the phone, this episode is for you. From tech solutions to actionable skills, we cover it all in this fun, insightful conversation.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • From Data to Deals: Leveraging Technology for Sales Success with Mary Catherine Kenny, automotiveMastermind

    From Data to Deals: Leveraging Technology for Sales Success with Mary Catherine Kenny, automotiveMastermind

    · Dealer Talk With Jen Suzuki

    In this episode of Dealer Talk with Jen Suzuki, we welcome back Mary Catherine Kenny from automotiveMastermind. Fresh off being named to Auto Remarketing's prestigious 40 Under 40 list, Mary Catherine dives into how automotiveMastermind is transforming dealership sales processes with their innovative tools, including a redesigned customer deal sheet, enhanced Behavior Prediction Score, and new mobile capabilities. We explore the buzz around AI in automotive retail, the importance of nurturing loyalty through actionable data, and how technology empowersā€”not replacesā€”sales teams. Plus, hear tips on fostering collaboration, training teams, and staying ahead of future sales trends.

    Join us as we connect the dots between actionable insights and dealership success, delivering strategies that help you close more deals and nurture long-term customer relationships!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„
    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • The Risk Factor: Closing More Deals in Sales and Service with Jen Suzuki

    The Risk Factor: Closing More Deals in Sales and Service with Jen Suzuki

    · Dealer Talk With Jen Suzuki

    In this episode, I dial into tackling one of the most overlooked yet powerful tools in your sales and service conversations: risk. Knowing how to talk about risk with your customers isnā€™t just a nice-to-haveā€”itā€™s essential for showing value, solving problems, and closing deals.

    Weā€™ll cover:

    Why identifying and explaining risk is crucial in every customer interaction. Real-life examples for sales and service teams that showcase exactly what to say and how to say it. How to use risk to connect the dots between problems and solutions, making your presentations stronger and your conversions higher.

    For service teams, you can set yourself up to explain the benefits of acting now.

    For sales teams, weā€™ll look at how to uncover risks tied to hesitation, making it easier to guide your clients toward the right decision.

    Risk isnā€™t just a one-time topicā€”itā€™s an everyday conversation that drives results. If youā€™re ready to build trust, sell with confidence, and see more approvals, this episode is for you.

    Tune in now and start making risk work for you!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • Leading with Purpose: Rita Case on Automotive Excellence and Community Impact

    Leading with Purpose: Rita Case on Automotive Excellence and Community Impact

    · Dealer Talk With Jen Suzuki

    So grateful to share time with Rita Case, a prominent figure in the automotive industry, best known for her leadership in the Rick Case Automotive Group, which she co-founded with her late husband, Rick Case. Together, they built a successful dealership network recognized for its commitment to customer service and community involvement.

    Rita shares her history as a pioneer in bringing brands like Honda into the US car market. She's been a dealer for 48 years! Find out an interesting story about her views on being the only women in the room especially in a leadership role. She shares her viewpoints on how she makes an impact in business and community while gaining so much respect. Learn a neat story about bicycles and how simple acts of kindness parlayed into a lifelong career!

    In recent years, Rita has continued to honor Rick's legacy through various philanthropic initiatives. The Rick Case Automotive Group is actively involved in supporting local charities and community organizations, focusing on causes such as education, health care, and animal welfare. Rita has emphasized the importance of giving back, believing that strong community ties not only benefit those in need but also enhance the dealership's reputation and foster loyalty among customers and employees.

    We talk leadership, her passions for philanthropic work in the community, team building and the importance of career paths. We dial into education initiatives and so much more! Hearing your values and how she approaches her culture and mission! You can pick up her book for free by just reaching out to her - she opens the door on this episode - Our Customers, Our Friends: What 50 Years in Business Has Taught Rita and Rick Case About Sales Success and Community Service. Get a copy from her - she gives her contact info!

    My favorite quote from Rita:

    If you have procedures in place that show respect, appreciation and commitment to others achieving their goals, then they will give you a chance. People want to work for businesses where the owner wants to show them a career with processes in place to prove it. - Rita Case

    If you're not having fun, get out of the business! - Rita Case

    This is an inspiring episode that will give some meaning to being part of an enormous opportunity to grow in automotive!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • Unlocking Loyalty in Service & Sales | Easy Tactics for Lasting Impresions

    Unlocking Loyalty in Service & Sales | Easy Tactics for Lasting Impresions

    · Dealer Talk With Jen Suzuki

    Welcome back listeners! This is a quick yet impactful class tailored for everyone working in dealershipsā€”both in sales and service. As competition heats up, creating a standout customer experience is more critical than ever, and I'm here to share actionable tactics that you can implement immediately to enhance relationships and drive loyalty! Letā€™s get it!

    Listen in as I explore the power of client history and its role in nurturing loyalty while boosting your bottom line. Iā€™ll reveal key strategies for Service Advisors to connect with customers effectively, ensuring they feel appreciated and valued from the moment they walk in. For our sales teams, these tactics can transform your approach, leading to improved appointment rates and increased sales.

    I discuss the importance of knowing who is coming in tomorrowā€”whether theyā€™re new or returning clientsā€”and how this knowledge can set the tone for a warm, welcoming experience. Acknowledging customer loyalty through personalized greetings and CRM history not only makes customers feel special but also creates lasting connections.

    I provide real-world scenarios for both sales and service teams, making it easy for you to understand and implement these strategies right away. This episode is mission-critical for anyone in the dealership looking to elevate customer interactions and stand apart from the crowd.

    Tune in to learn how to make every customer feel like they truly matter, and discover how simple, personalized actions can transform your dealershipā€™s culture and customer experience. Letā€™s get started on creating memorable moments that lead to lasting loyalty!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • Direct to You: How Autosled is Changing Car Transport for Everyone Including Alex Snyder!

    Direct to You: How Autosled is Changing Car Transport for Everyone Including Alex Snyder!

    · Dealer Talk With Jen Suzuki

    Join us for an cool episode featuring two industry game-changers: Dave Sperau, Founder and Chief Revenue Officer of Autosled and Alex Snyder, CEO of FRIKINtech and President of Dealer Refresh.

    In this episode, we dive into the revolutionary world of transportation in the automotive industry, led by Autosled's remarkable growth. Dave shares his inspiring journey from car dealer to innovator, driven by his frustrations with inefficiencies in the vehicle transport process. Discover how he developed an app that streamlines billing, vets drivers, and provides real-time trackingā€”akin to the Uber experience for cars.

    Alex, a recent Autosled user, recounts his seamless vehicle purchasing experience, highlighting the app's efficiency and transparency. He shares how easy it was to get a quote, contract a driver, and have his unique vehicle delivered sooner than expected, all while maintaining communication with the driver.

    We explore how Autosled has become a trusted partner for dealers and manufacturers across the country, transforming the way vehicles are delivered. With a vast network of vetted drivers and quick payment processes, the days of waiting for transporters to gather multiple cars are gone.

    Listeners will learn about the upcoming NADA show conference in New Orleans, where you can connect with Autosled and discover how their services can benefit both dealers and consumers. If you're considering buying a car from another market, this episode highlights a tool that puts affordable transportation right at your fingertips!

    Tune in to hear how Autosled is not just changing the game for dealers but also empowering consumers to make smarter, faster decisions when it comes to vehicle transport!

    Dave Sperau - [email protected] | autosled.com

    Alex Snyder - [email protected]

    Autosled is ranked #9 in the Deloitte Technology 2024 Fast 500. The awards recognize innovative companies across technology, life sciences, fintech and energy tech sectors. https://bit.ly/3DjaSoT

    NADA 2025 - Autosled will be exhibiting at Booth# 7921. Autosled will also be running a special during the show for any dealers that sign up at NADA to use Autosled & ship their first vehicle before the end of February 2025. Dealers that sign up and move their first car before the end of Feb 2025 get their first vehicle move for FREE (up to 500 miles)! We're confident that dealers will love the Autosled experience and want as many as possible to have the opportunity to give it a try at NADA.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Boost Your Car Sales: How Call Evaluation Drives Dealership Success with Jen Suzuki

    Boost Your Car Sales: How Call Evaluation Drives Dealership Success with Jen Suzuki

    · Dealer Talk With Jen Suzuki

    In this episode, I get into the power of evaluating recorded sales callsā€”an often overlooked yet incredibly effective tool for driving more deals in automotive sales. Iā€™ll share my personal journey into car sales, where I learned that phone calls were the true goldmine for lead generation, not just waiting for walk-ins. As the founder of the first internet sales training company, Iā€™ve seen firsthand how dialing in on your phone process can make all the difference. Sales calls is how I built my business selling cars!

    You'll learn how listening to and evaluating calls can directly impact your sales goals and why this is the lowest hanging fruit in your dealership's growth strategy. Iā€™ll explain why many managers fail to listen to recorded calls, and how taking the initiative to evaluate and coach on call processes will give you a competitive edge.

    This episode breaks down how to identify key issues like low energy, poor engagement, and lack of control in calls. Iā€™ll walk you through how to engage your team with specific, actionable questions that foster self-reflection and improvementā€”without creating a negative atmosphere. After all, coaching is about building people up, not tearing them down!

    Whether youā€™re a manager or a sales rep, youā€™ll come away with concrete techniques to evaluate calls, lead more effective coaching sessions, and improve the overall sales process. Plus, Iā€™ll share some tips for making call evaluations a fun, engaging team activity that drives progress.

    Tune in to learn how you can turn every incoming call into an opportunity to close more deals and develop your team's skills for long-term success.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Unnoticed Problem Areas in Dealership Marketing: How Lindsey Shaker Finds the Sales

    Unnoticed Problem Areas in Dealership Marketing: How Lindsey Shaker Finds the Sales

    · Dealer Talk With Jen Suzuki

    Showroom traffic may be down, but the deals are still thereā€”if you know where to look.

    In this episode, Lindsey Shaker, Marketing Director at Shaker Automotive Group, reveals her problem-solving mindset and the hacks she uses to uncover hidden opportunities that many dealers miss. If youā€™re wondering why your dealership isnā€™t seeing the foot traffic you expect, this conversation is for you.

    Lindsey dives into the often-overlooked areas in dealership marketing, from phone systems to call tracking, and explains how small gaps in these processes can have a big impact on your sales. She shares her unique approach to tracking ROI and shows how digital marketing, when optimized, can drive phone calls and appointments that close faster and more effectively than traditional leads.

    We talk: phone systems, tracking ROI and sourcing, phone lines, reporting, call transcripts and keywords + so much more! Talk about learning work hacks - here ya go!! ANd thank you Lindsey!

    With the right systems in place, Lindsey reveals how she helps her GM's tie marketing efforts directly to sales, even when showroom traffic is weak. She explains how she audits every 45 days to ensure call tracking and reporting are spot-on, and how sheā€™s solved issues related to missed opportunities, inaccurate reporting, and inconsistent CRM logs.


    If you're struggling with where to spend your marketing dollars or why your leads arenā€™t converting as expected, Lindseyā€™s insights will help you uncover the root causesā€”and show you that the sales are already waiting for you, right under your nose. Tune in to discover how to fix the gaps and start closing more deals today!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    šŸ”„Check out our sponsors!šŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sa
    les, service (fixed ops) and marketing.

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