Episodes
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Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business.
TImestamps:
00:50 Molekule’s Backstory
2:16 How To Sell High-Ticketed Products Like Molekule
4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List.
5:40 ViralSweep App For Creating Giveaways & Sweepstakes
6:22 When Your Product Needs To Be Backed by Science / Proof To Build Credibility
8:49 Why Influencers Are Better Than Paid Media As A Startup Brand
9:50 UGC is performing better than anything else
10:11 Consumers Can Write Off Their Molekule Purchase As A Tax Write Off. Understand Why This Is Important & How You Can Leverage It
12:52 Creating Educational Content Around The Brands Main ProductABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.
ABOUT SEAN AZARI:
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇
🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:
INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN
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PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.
Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale.
Timestamps:
00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign
4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.
6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story
8:50 Identify Your Proof of Concept3
9:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World
10:05 Other eCommerce Brands That We Seen Implement Personalization Features
11:31 The Power of Word Of Mouth MarketingABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.
ABOUT SEAN AZARI:
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇
🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:
INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN
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Missing episodes?
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In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand.
Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale.
Timestamps:
4:10 Use Quizzes To Personalize Customer Purchases
6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes.
7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost
9:22 Setup A Few Different Welcome Flows Depending On Where Someone Signed Up
11:11 Optimize Your Subscription Sales By Marketing The Benefits Throughout Your Website
13:23 Setup Your TIkTok Commerce Account
14:44 Dr Squatch Creates Limited Product Drops To Hype Up ExclusivityABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.
ABOUT SEAN AZARI:
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇
🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:
INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that work.
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
Timestamps:
00:38 Blissy’s Brand
2:15 Finding An Uncompetitive Market
4:00 Using Publications To Create Credibility Around Your Brand
5:50 How To Get Free PR
9:08 How Blissy Added A New Product Line To Increase Their Bottom Line
11:25 A Deceptive Tactic Done By Blissy That Works - Create Your Own PR
13:40 When A Platform Launches A New Feature, Take Advantage
15:14 Schedule Your Instagram Live In Advance & Incentive Your Followers in JoiningABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇
🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:
INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market.
Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
Timestamps:
2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does.4:50 How to Get People To Buy Your Subscription Program7:34 Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand's mission. Their marketing content reads like a full-fledged course on biology.9:59 Create an accountable influencer program that educates.14:04 SEED uses Proof through Science & Research to strengthen their brand position & product values.15:33 Showing Proof of How Your Product Works Is Essential -
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a brand that is valued $1.7 Billion Dollars. Evan showed that regardless of the competition, building a successful business can be done if you build a brand specifically designed around an audience that is true to your nature. They were able to use their voice through memes and create hilarious campaigns which resonated with a specific audience and helped them disrupt within a competitive market.
Timestamps:
00:57 Background on Black Rifle Coffee Company
4:02 Black Rifle Coffee’s Brand Voice Stays True To Their Brand — Why This Is Important When You’re Creating a Brand
11:10 Become The Source Of Entertainment. Black Rifle Coffee has different types of series hosted on their youtube channel. For example, one of their video series is called **Veterans React** where they are reacting to video games, films etc...
15:32 Create A Brand That Your Customers Will Emotionally Support
18:06 Know when yo use ChatBots. Adding a chatbot on your site helps boost customer service, generate more leads, and boost conversion rates. **A chatbot is a computer program that simulates human conversation**
25:26 Using Political Stance and/or relevancy to draw awareness.ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇
🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:
INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts.
Timestamps:
00:46 Background on S’well & How it started
4:44 Does Your Overall Look Meet Your Price Point “Dress For The Job You Want”
6:06 Offer A Smooth Checkout Process
8:40 Customer’s Want Customization
10:03 Increase Your Revenue Stream By Providing Corporate Packages & Customization
13:45 The Power Of Journaling Your Progress
18:27 Hire For What You Believe You Will Need vs What You Currently HaveABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇
🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:
INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago. Their main initial product, Flushable Wipes, built up their reputation wasn’t something innovative. Essentially it was baby wipes repurposed into a whole new brand. Within a few years of successful growth, they landed on Shark Tank in 2015 where Mark Cuban invested 300k in exchange for 25% equity. In 2022, they are estimated to be worth $50 mil. Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling).
Timestamps:
00:45 Story behind DUDE Wipes
2:47 The 80/20 Rules Applied. Come up with your idea and maximize it.
4:20 Sometimes all you need is 1 product. DUDE Wipes initial product was single (travel-size) flushable wipes.
6:28 Fixing the stigma for startup entrepreneurs that you need to go “all-in.” Sean Riley, worked in construction for a year while building up DUDE Wipes.
10:46 Create a fun reward program. Dude’s Reward program is called the DUDECOIN “The world’s first cryptocurrency you can earn with your butt”
14:48 Attack the markets where your customers are. DUDE Wipes is everywhere from ESPN, Mens Health, Sport Teams, etc... They have ad placements wherever their audience has a strong presence
17:39 Create Hilarious Relatable Ads That Highlights The Product’s Value Proposition: A Winning Meme Strategy.ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
👇 Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)👇
🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:
INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to be about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.
Timestamps:
1:17 The Story behind Calm App
5:36 Create a freemium model. CALM put out free sounds — stories on youtube
7:40 Offer multiple payments options
10:34 Use Hashtags As Your Research Tool Pre-Launch
12:19 How Calm Uses Partnerships & Corporate Discounts To Increase Awareness
15:40 How CALM leveraged timing & relevancy to create an ad that elicited an emotional response (Example: CNN Sponsored Ad)
18:05 Why A Strong Vision Is the Secret Ingredient of a Successful BusinessABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
👇 Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)👇
🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:
INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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7+ Ideas on how eCommerce businesses & brands can start incorporating NFTs into their strategy — In episode 54, we discuss everything from crowdfunding to loyalty programs, accessibility, etc.
Time Stamps:
00:37 What is a NFT (Non-Fungible Token)?
2:46 NFTs = Share Of Your Project
12:30 Is NFT really about the art or the perks?
12:57 How Royalties work with NFTs
15:55 How the NFTs become valuable
17:22 Building Your Own NFT Community
17:52 How You Can Use NFTs For A Loyalty Program
20:40 Using NFTs To Give Access To Limited Product Drops
21:49 What is the Metaverse
30:24 Breaking down some of the lingo used in the NFT Market: Utility, Roadmap, GasABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best e-commerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.
Timestamps:
00:45 Quick background on Athletic Greens
2:35 Cost of Advertising is Skyrocketing — But Athletic Greens Tactics can help you drive those costs down or increase your ROI
3:40 Leverage the power of Audio Marketing. Athletic Greens sponsor dozens of Podcasters to talk about their product before or during their show.
5:12 Can you offer samples or cheaper alternatives for your customers to try your brand out?
8:10 Create A Touchpoint With The Customer To Help Build The Brand
9:20 Building a community on Discord
13:16 Implement a referral strategy with incentives.
16:55 Use UGC in Paid Campaigns
17:55 Create Partnerships To Sell Your Products
21:00 Strategies on building partnerships with other brandsABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
In Episode 51, we dissect Liquid I.V.'s business & marketing strategy -- Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!
Timestamps:
00:50 Background on Liquid I.V.
3:40 Create a Multi-Step Sign Up Form To Collect Data
6:40 Educate Your Customer Base & Introduce The Problem
9:18 Brandon Found Ways To Growth Hack & Build Hype with Liquid I.V.
11:50 Focus On Your Unique Selling Proposition (USP) To Drive Sales
16:00 Buzz Feed Styled Videos as Reels StrategyABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.
Timestamps:
4:19 SKIMS works with tons of Micro-influencers to build up their brand and UGC Library. The Influencer platform they use is called GRIN.
6:50 Showcase what you're doing behind the scenes as you're building up your brand.
9:40 Drive Demand By Being Limited. Both Kardashian (/Jenner) sisters used the power of scarcity to drive demand for their brands.
10:54 Include Add-On Products to increase Average Order Value.
15:33 Implement MMS into your SMS Strategy (Send Images when you're sending our SMS Campaigns).ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists' images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.
Timestamps:
1:00 Brief Overview On Who Ikonick Is
3:43 Customize Your Email Sign Up Forms - Pop Ups To Increase Lead Capturing
5:15 Explore Apps like Spin-The-Wheel to see if it helps increase your Email Signups - Lead Capturing
6:29 Create A Series That Share Stories About Other Creators Your Brand Works With
7:53 Expand Your Footprint With Licensing Deals
10:49 Customize Web Experience
12:55 Start Thinking NFT's. How Ikonick Took Some Of Their Art & Made Them Into An NFT
15:12 Building A Community For Your NFT Project
16:53 Show Your Product In Real-Life ScenariosABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 48, we dissect Poppi’s business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded by a married couple in March 2020 (originally 2018 but they rebranded in 2020 into a new name), is now being sold to over 7,500 retail locations within 1 year. They landed their first large investment after Shark Tank and their investor, Rohan Oza, has helped shaped their overall branding strategy.
Timestamps:
00:55 Poppi's Background
6:14 Get Aggressive On TikTok. Poppi averages ~2 posts per day on TikTok. Since Poppi is targeting millennials, TikTok is the perfect platform to get creative and branch out.
7:39 Build A Data Collection Strategy Focused on SMS.
10:19 Packaging For The Insta & Standing Out From Your Competitors
11:42 Leverage Amazon or other distribution channels for hard-to-ship products.
16:20 Cross-Promote With Other Brands & Do Giveaways
18:18 Start Advertising Outside of Facebook & Google.ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 47, we dissect Casely’s business & marketing strategy – Casely was founded in 2017 by Mark & Emily Stalling. They created the 1st phone case subscription box when they launched & it is now ranked the 17th fastest-growing private company in America with over 23 mil in sales for 2020. We took away 6 tactics that helped this company succeed so that you can implement a similar strategy to your business.
Timestamps:
00:58 Casely's background
4:04 Join groups or communities to ask for advice when building your business. Casely's CEO sought advice in an Entrepreneur subreddit group during his initial launch.
6:07 Facebook & Reddit Groups that are super helpful for Facebook & Social Media Advertising
7:44 Analyze your followers & engagement. We reveal one of Casely's growth hack strategies that works if you don't have a budget for advertising.
9:23 Focus on acquiring customers & maximizing your LTV.
12:51 Study brands that have a similar CPA
15:06 Be Creative in choosing your charity.ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. ***Sorry that it sounds like we did a podcast under water. The audio totally got f***ked here. But we wanted to publish this still since the content is still good & audio is still bearable.
In Episode 46, we dissect Liquid Death’s business & marketing strategy – They took a boring ass product, water, and made it freaking awesome all through staying focused on a specific market and going heavy on their branding—completely opposite of aspirational health and wellness brands. With over 145,000 Customers & over $34million dollars raised to date, we dove into some of Liquid Death’s best tactics & principles that helped them succeed.
Timestamps:
4:15 Give boring products or services awesome branding. Liquid Death is basically just water, but their branding is phenomenal. They use images and copy that are very uncommon and make them stand out.
7:28 TikTok or Instagram Reel Styled Videos Are Working. Liquid Death creates videos on these platforms and repurposes it for ad delivery.
8:55 Focus On Sustainability & Differentiate Yourself.
11:00 Using Your Customers Negative Commentary To Your Advantage
12:48 Stir the pot by being controversial.ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion industry within the last few years and their marketing strategies are something we should all take note of. They all understand the importance of social media marketing and all of their strategies apply to almost every eCommerce business.
Timestamps:
3:17 Segmenting your largest collections into new Instagram handles. Oh Polly has numerous Instagram handles. Their main IG Handle is @OHPolly but they also created @OHPollySwim which is now @NEENASWIM, @ohpollyhelp, @shoesbyohpolly & @boandtee.
7:10 Offer student discounts.
9:42 Retarget Your Customers Using FB Ads To Join Your Loyalty Program
12:00 Incentivize All Employees through profit sharing.
14:40 Utilize the power of influencers. These are the foundations in which Oh Polly, Pretty Little Thing, Fashion Nova, and more have built their social marketing strategies around
16:20 Stay relevant with new releases that are tied to changing seasons or major events.
17:59 Post multiple giveaways a day. -
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 44, we discuss 4 brands that we have liked thus far with strong cart pages & why we love them. Optimizing your cart page can dramatically increase your sales & we wanted to dedicate an episode on this topic.
Timestamp:
00:55 What's a Sliding Cart?
1:55 First Favorite eCommerce Cart Page we like is by Bite Toothpaste.
3:58 Matt tells us 2 Favorite Cart Pages in his second point which are Drunk Elephant & Amazon.
6:44 Third Favorite eCommerce Cart Page we like is by Frank Body.
9:45 Fourth Favorite eCommerce Cart Page we like is by Sugar & Kush. Matt discusses an ideal way to collect customer information & payment so that you don't lose the customer.
14:16 Cart Page Check-List -
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humor into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.
Timestamps:
[00:53] Manscaped Background & How It Started
[2:40] Exploring Other Ad Placements Outside The Digital World. Learn How Manscaped Diversified Their Ad Placements Outside Social Media
[5:40] Use Humor To Market Taboo or Traditionally Boring Products. In the early stages of Manscaped, they were using serious messaging to get their products out there & realized it wasn't hitting the consumer effectively.
[6:20] How Manscaped Hilarious Santa Video Changed Their Marketing Mindset
[8:13] Other brands that have used a humor approach to their marketing strategy
[9:36] Why A Digital Agency Can Be At Your Disadvantage
[13:49] Change Up Your Ad Copy That Speaks To Your Customer At The Present Moment. Manscaped speaks to their customer at the very present by understanding current situations that the customer may be facing during the relevant hot Summer season & how their product can help solve it.
[15:30] If you're going to raise money, then bring on sweetie pie investors.
[16:25] Selecting An Investor: Why It Isn't Just About The Money
[18:27] Who Is Your Audience & Where Are They Mostly Active?
[20:47] Increase Sales By Adding A Gift With Purchase.ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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