Episodes

  • In this episode of the Deeper Than Dough podcast, Bennett Maxwell interviews Brigham Dallas, the founder of Hello Sugar, a Brazilian hair removal franchise. Brigham shares his journey from starting a single location to expanding to over 100 franchises in just a few years. He discusses the unique business model that lowers the barrier to entry for franchisees, the challenges he faced along the way, and the importance of financial strategies and building a supportive community. The conversation also touches on work-life balance, personal goals, and the legacy Brigham hopes to leave behind.

    Connect with Brigham
    Linkedin: www.linkedin.com/in/brighamdallas/

    Connect with Bennett:
    Instagram: @bennettmaxwell35
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

    Subscribe to Deeper Than Dough
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Please like and subscribe to never miss a weekly episode! Drop a comment with your favorite takeaways, we would love to hear your thoughts!

  • In this episode, Bennett sits down with Erica Rankin, a 29-year-old serial entrepreneur who has organically built a massive following of nearly 300k people. Erica now shares her expertise with others, helping them grow their personal brands through coaching. She discusses the importance of authenticity, the challenges of entrepreneurship, and the lessons learned from her business failures. Erica emphasizes the value of personal branding in creating opportunities and the need for consistent engagement on social media. She also explores her experiences with ayahuasca and how it contributed to her personal growth.

    Bennett and Erica dive into powerful topics like self-love, psychedelics, and the transformative experience of ego death. Together, they explore the idea that we are not defined by our actions, offering a refreshing perspective on how we can redefine ourselves.

    Tune in for an honest and inspiring conversation that’s sure to challenge the way you think about personal growth and branding.

    Connect with Erica:
    Website: ericarankin.com
    LinkedIn: www.linkedin.com/in/ericarankin777/

    Connect with Bennett:
    Instagram: @bennettmaxwell35
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

    Subscribe to Deeper Than Dough
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Please like and subscribe to never miss a weekly episode! Drop a comment with your favorite takeaways, we would love to hear your thoughts!

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  • In this episode, host Bennett Maxwell is joined by Corey Spangler, a leader in the franchising world who took his fitness studio brand, Rush Cycle, to 30+ locations across the US and Canada. Corey shares the highs and lows of scaling a business and how the challenges he faced during the pandemic helped him re-evaluate what truly matters in life.

    From building a successful franchise model to navigating the unforeseen struggles brought by COVID-19, Corey opens up about his journey and the lessons he's learned along the way. Now, he helps business owners solve their toughest problems, so they can create both the business and life of their dreams.

    Connect with Corey:
    https://www.linkedin.com/in/coreyspangler/

    Connect with Bennett:
    Instagram: @bennettmaxwell35
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

    Subscribe to Deeper Than Dough
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Please like and subscribe to never miss a weekly episode! Drop a comment with your favorite takeaways, we would love to hear your thoughts!

  • In this episode of Deeper Than Dough, host Bennett Maxwell sits down with Andrew Eubanks, a former Marine Corps helicopter pilot turned corporate tech executive, entrepreneur, and life coach. Andrew shares his journey through mental health struggles and substance abuse during his career transitions, and how he's now helping others facing similar challenges. Together, they explore breaking mental health stigmas, seeking help, and the power of aligning your actions with your core values to find true fulfillment. It’s an inspiring conversation about self-awareness, balance, and building a life you love.
    Connect with Andrew:
    LinkedIn: https://www.linkedin.com/in/andrew-eubanks
    Twitter/X: @EubanksAndrew
    Instagram: @Andrew.J.Eubanks
    Book a courtesy coaching consultation with Andrew: https://calendly.com/andrew_eubanks/coaching-consultation
    Email: [email protected]

    Connect with Bennett:
    Instagram: @bennettmaxwell35
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

    Subscribe to Deeper Than Dough
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    If you enjoyed this episode, don’t forget to like, subscribe, and share with someone who might need to hear this. Your support helps us bring more powerful conversations your way!

  • In this episode of Deeper Than Dough, Bennett Maxwell sits down with Mary Senese, co-founder and COO of Roni’s Mac Bar, a rapidly growing build-your-own mac & cheese restaurant in central Texas. Mary Senese shares her entrepreneurial journey from starting a cookie dough business to launching Roni's Mac Bar. Together, they dive into how luck and social media play pivotal roles in building a brand.

    One of the standout moments in the conversation is Mary’s candid story about going viral for all the wrong reasons and how she turned that into a huge business opportunity. From handling emotional challenges to leveraging the spotlight for franchising and even catching the attention of Shark Tank, Mary’s journey is a true inspiration for entrepreneurs learning to navigate the highs and lows of success.

    Connect with Roni's Mac Bar
    Website: ronismacbar.com
    Instagram - @ronismacbar
    Facebook - facebook.com/ronismacbar
    TikTok - @ronismacbar

    Connect with Bennett
    Instagram: @bennettmaxwell35
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

    Subscribe to Deeper Than Dough
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts-drop a comment or tag us with your biggest takaways!


  • In this episode of Deeper Than Dough, I’m joined by Zach Collins, a real estate developer who turned his passion for health and wellness into a thriving business. Zach shares his journey from working on commercial and multifamily developments in Arizona to investing in Roatan, a Caribbean island, where he’s built rental properties, a hotel, and now hosts fitness retreats. We explore how combining fitness, nutrition, and mindfulness has helped him lead a more fulfilling life and opened up new opportunities. Zach also talks about the growth of his wellness retreats and the untapped potential in Roatan.

    Connect with Zach Collins
    Email: [email protected]
    Website: www.momentumretreat.com
    Organization: Zach Collins Development and Momentum Retreat
    @zachcollinsdevelopment on instagram and tiktok

    Connect with Bennett
    Instagram: @bennettmaxwell35
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Subscribe to Deeper Than Dough
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts—drop a comment or tag us with your biggest takeaways!

  • In this episode, Bennett Maxwell interviews Marnie Battista about breaking free from the 'should life'—a life driven by societal expectations. Marnie shares her journey as a dating coach, her personal transformation after a ski accident, and the importance of aligning life with true emotions and values. Together, they explore how questioning ingrained beliefs can lead to genuine fulfillment and personal growth.

    Take Marni's quiz to unlock the shocking truth about how your unique personality type is silently shaping your future.
    Quiz Link: https://decodeyourdestinyquiz.com/

    Connect with Marni:
    Instagram: @marnibattista_
    LinkedIn: linkedin.com/in/marnibattista/
    YouTube: youtube.com/channel/UCJ05PTVZMswwWlenUt9qw1g
    burnoutsolutions.training/
    datingwithdignity.com/podcast

    Connect with Bennett
    Instagram: @bennettmaxwell35
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

    Subscribe to Deeper Than Dough Podcast!!!
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • Chris Kille, founder of EO Staffing, shares his journey from running a payment processing company to building a staffing firm that specializes in virtual assistants from the Philippines. We dive into:

    Why Virtual Assistants Matter: How they can drastically cut costs and skyrocket productivity.Building a Solid Team: The keys to selecting the right people for your growth.Tackling Burnout: Chris opens up about managing stress and offers advice on prioritizing what truly matters.Success Beyond Money: Redefining success by making a positive impact on others.Emotional Management: The power of slowing down and managing emotions to avoid impulsive decisions.This episode is packed with actionable insights. Check it out.

    Connect with Chris
    Instagram: @notchriskille
    Linkedin: linkedin.com/in/chriskille
    Website: www.chriskille.com & eostaff.com/


    Connect with Bennett
    Instagram: @bennettmaxwell35
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Subscribe to Deeper Than Dough
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts—drop a comment or tag us with your biggest takeaways!


  • In this episode of the Deeper Than Dough podcast, Bennett Maxwell sits down with Amy Green Smith to discuss her journey of breaking free from a conservative, born-again Christian upbringing and finding her own voice and self-worth.

    Amy shares the impact of setting boundaries, speaking up for oneself, and recognizing the value of one's opinions and needs. She discusses societal pressures to achieve and the need to prioritize self-care and mental well-being. The conversation explores critical thinking and questioning beliefs while maintaining empathy and understanding in relationships and personal growth.

    Topics covered include self-interest, people-pleasing, religious extremism, deconstruction, and the concept of worthiness. Amy and Bennett explore the idea that all actions are driven by self-interest, whether immediate or delayed. They address the grief and identity crisis that can accompany leaving a religion and emphasize the importance of distinguishing between self-preservation and outsourcing self-worth.

    Additionally, they discuss the role of language and words in shaping our beliefs and experiences. Join us for an episode that aims to inspire and challenge your perspectives on personal growth, self-worth, and the journey to finding your true voice.

    Connect with Amy Green Smith:
    Grab Amy's FREE-SOURCES at: http://amygreensmith.com/free Connect with Amy on Social Media: http://instagram.com/heyamygreensmith http://facebook.com/heyamygreensmith https://www.linkedin.com/in/heyamygreensmith http://twitter.com/heyamygreen

    Connect with Bennett:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • In this episode of the Deeper Than Dough podcast, Bennett Maxwell sits down with Dr. David Morgan, the man who inspired him to venture into the world of podcasting. Dr. Morgan, a licensed psychologist and mental health consultant, shares his compelling journey from his early career to his current roles as the Director of Mental Health Awareness for Silicon Slopes and the host of the Mental Health Momentum podcast.

    Dr. Morgan delves into the significance of a multifaceted approach to mental health, highlighting the interconnectedness of mental and physical well-being. As mental health issues become increasingly prevalent, Dr. Morgan discusses the factors contributing to this rise, emphasizing the need for greater understanding and effective solutions.

    One of the most touching moments of the conversation is Dr. Morgan's personal account of his son returning early from a mission due to severe anxiety. He opens up about the profound lessons he learned from this experience, particularly the importance of self-compassion and releasing judgment.

    Key Takeaways:

    Holistic Mental Health: Addressing mental health issues effectively requires considering physical well-being alongside mental health.Rising Awareness: The increasing rates of mental health issues may stem from a combination of greater awareness and improved reporting.Self-Compassion: Personal growth and overcoming challenges are deeply rooted in self-compassion and letting go of judgment.Parenting with Love: Empowering, supporting, and loving children are far more effective than relying on authority and control.Self-Perception: Focusing on our own self-perception and well-being is crucial, as others do not scrutinize our actions as much as we might think.Connect with Dr. Morgan:
    Website: www.drmorganconsulting.com
    Website: www.drdavidtmorgan.com
    Email: [email protected]

    Connect with Bennett:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • In this episode, Bennett Maxwell talks with Bobby Mascia, a former Wall Street pro turned entrepreneur and founder of Green Ridge Wealth Planning. They discuss the importance of having a clear purpose, how money is just a tool, and the journey to finding your passion. Bobby also shares key advice for business owners, including recognizing your business as a major asset, setting targets, and not going it alone. Additionally, they talk about balancing entrepreneurship with parenting. Tune in for practical insights and advice.

    Connect with Bobby: https://linktr.ee/bobbymascia
    - grwealthplan.com
    - bobbymascia.com

    Connect with Bennett:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • Welcome back to the Deeper Than Dough Podcast! In this episode, Bennett Maxwell sits down with the incredible Portia Louder.

    Portia shares her extraordinary journey from real estate success to federal prison and the powerful lessons she learned along the way. Her story is a testament to finding hope, making intentional choices, and turning struggles into a beautiful life. This episode is packed with inspiration and insight that you won't want to miss.

    Connect with Portia: portialouder.com

    Connect with Bennett Maxwell:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • In this episode of the Deeper Than Dough podcast, Paul Austin, a psychedelics expert, shares his transformative journey, discussing his religious upbringing, awakening inner divinity, and the balance between structure and freedom in psychedelic integration. We delve into the benefits and risks of psychedelics, microdosing, and the importance of guidance during challenging experiences. Paul also emphasizes reconnecting with nature, addressing ecocide, and creating a safe cultural framework for psychedelic use.

    Connect with Paul Austin:
    www.paulaustin.co/
    thethirdwave.co/

    Connect with Bennett Maxwell:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • Today's guest is Shane Murphey, Founder and CEO of Boostly, an SMS marketing hub for restaurants. Shane's journey includes leading sales at Jolt and being a key player at American HealthCare Lending. He's also a husband and father of three boys. In this episode, we dive into parenting, business ownership, and finding passion in work you may not initially love.

    Shane shares his invaluable advice on being passionate about learning and growth, emphasizing the importance of instilling these values in our children to ensure they learn and have fun. We also discuss his insights on balancing the demands of entrepreneurship with family life, offering practical tips for business owners and aspiring entrepreneurs.

    Join us as we explore how to create passion in your career, the fulfillment of providing jobs, and the joy of continuous learning. This episode is packed with inspiration and actionable insights for anyone looking to find joy and fulfillment despite life's challenges.

    TakeawaysAllow children to explore their interests and passions without pressuring them to achieve specific goals.Support and encourage your children in their chosen activities, even if they are unconventional or unexpected.Teach children the value of hard work and money through various activities and lessons.Be intentional in parenting and create learning opportunities for children. Sales is a skill that can be learned and developed by anyone.Passion in one's career can be found by focusing on learning, growth, and fulfillment.Empowering and teaching children important life skills, such as communication and problem-solving, can have a significant impact on their development.Money is a means to achieve freedom and the emotions and experiences one desires.Setting clear goals and objectives is crucial in determining the path to success and fulfillment.Connect with Shane Murphy:
    Linkedin: linkedin.com/in/shanelmurphy
    Website: boostly.com

    Connect with Bennett Maxwell:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    *Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • In this episode of Deeper Than Dough, we are joined by Mickey Jogoleff, an inspiring figure who has lost almost 100 pounds, opened a thriving gym in San Diego, and sold it to travel the nation with his wife. Mickey shares his journey of enjoying amazing food while staying fit, promoting the concept of "food freedom." Tune in as we discuss health, lifestyle changes, and the broader impacts of physical transformations. This conversation challenges conventional wisdom and offers new perspectives on living a balanced life.

    Connect with Mickey:
    https://www.instagram.com/mr20pack/
    https://www.facebook.com/MJogolift/ https://fitfoodiesapp.com/

    Connect with Bennett Maxwell:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    *Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • Join us for an inspiring episode of "Deeper Than Dough" as we welcome Brian K Wright, a seasoned teacher and writer with a passion for helping others overcome their fears and achieve their goals. In this episode, Brian shares his journey from teaching to becoming a prolific author, and his mission to empower people through confidence-building and small wins.

    Brian delves into the art of public speaking, offering insights on how to conquer the fear that often accompanies it. He discusses the process of writing a book and explores the various motivations behind it, from leaving a lasting legacy to enhancing personal branding. Through his own experiences of resilience, including the challenges of entrepreneurship and even moments of hardship like sleeping in his car, Brian illustrates the importance of staying consistent and striving for continuous growth.

    Tune in to hear Brian's valuable advice on setting new goals, navigating the highs and lows of business, and the power of empowerment in achieving personal and professional success. This episode is packed with practical tips and heartfelt stories that will leave you motivated to take your next steps with confidence and resilience.

    Connect with Brian Wright: https://www.linkedin.com/in/brian-k-wright-25955b52/

    Connect with Bennett Maxwell:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    *Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • In this episode of the Deeper Than Dough Podcast, Bennett Maxwell chats with JM Ryerson, a successful entrepreneur and podcast host who’s built and sold multiple companies. JM opens up about his journey to finding fulfillment through podcasting and shares some great tips on building strong teams and honing leadership skills. They discuss the challenges of working with business partners, the importance of open communication, and aligning values. JM also talks about the power of forgiveness and empathy in personal and professional relationships. He reveals that his ultimate legacy isn’t about fame or wealth but seeing his kids thrive and passing on life lessons. This episode offers a fresh perspective on finding joy in the journey and attaching emotions to goals. Tune in for an inspiring and down-to-earth conversation with JM Ryerson and your host, Bennett Maxwell.

    Connect with JK Ryerson:
    Instagram: @letsgowin365

    Connect with Bennett Maxwell:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    *Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • In this episode of Deeper Than Dough, Bennett Maxwell the founder of Dirt Dough sits down with Matt Thomas, the founder of Cookie Co., to explore the real-world challenges and triumphs of business ownership.

    Guest Bio:
    Matt Thomas is a father of four and husband to Elise. As co-founders of Cookie Co., Matt and his wife have launched a franchise model from their garage during the pandemic to locations across the US and soon to be Canada! From a door-to-door sales rep in college selling home automation and solar, Matt became intrigued by business ownership and the opportunities it gave himself and others to be in control of their livelihood.


    Highlights:How to Persevere: Discover essential strategies for resilience and learning from difficult times.Business Ownership: Gain insights into the rewarding yet challenging journey of running a successful business.Collaborating with Competitors: Learn how fostering relationships within the industry can lead to mutual growth and success.Mindset for Success: Understand the importance of an abundance mindset and staying present to overcome obstacles and maintain mental well-being.Leaving a Legacy: Hear Matt’s perspective on building a legacy of loyalty and providing opportunities for others.Connect with Bennett Maxwell:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    *Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • In this episode of Deeper Than Dough, Bennett Maxwell interviews Dan Klaps, a franchise veteran and founder of VOTA Cleaning and Restoration. They delve into Dan's extensive background in franchising, the critical importance of detaching from business identity, and finding joy and fulfillment in longer-term projects. The conversation highlights Dan's journey from hustler to CEO, his definition of success, and the legacy he aims to leave behind. This insightful discussion is a must-listen for anyone interested in the franchise world and personal growth. Connect with Dan on LinkedIn and learn more about VOTA at myvotafranchise.com

    Connect with Dan Klapps:
    www.linkedin.com/in/dan-claps-cfe-ceo-of-voda-cleaning-and-restoration-0036b9a2/

    Connect with Bennett Maxwell:
    LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
    Instagram: @bennettmaxwell35

    *Subscribe to Deeper Than Dough:
    Apple Podcasts: https://shorturl.at/bjozA
    Spotify: https://shorturl.at/klE37

    Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

  • In this conversation, Madeleine Zook shares her journey from playing semi-professional basketball to becoming a successful entrepreneur in the franchise marketing industry. She discusses the benefits of franchising and the challenges of transitioning from sports to business. Madeleine emphasizes the importance of finding a new purpose and helping others as a way to fulfill personal and professional goals. She also highlights the significance of balance and multiple business ventures in maintaining fulfillment and overcoming difficult times. Overall, Madeleine's story showcases the power of resilience, adaptability, and gratitude in achieving success and finding fulfillment in life and business. In this conversation, Madeleine Zook discusses her perspective on legacy and the impact she wants to leave behind. She emphasizes the importance of helping others and creating systems and processes that further various fields.