Episodes
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Do you feel like marketing is holding you back from really growing your business?
In this episode, I’m sharing why you should focus more on visibility, and the processes and strategies you can use to help your business stand out.
So if you’ve been having a hard time with marketing yourself or your business, tune in for how to shift your mindset to visibility and what you can do to reach more people.
Topics covered in this episode include:
Shifting your mindset from marketing to visibilityExpanding your network both inside and outside of your industryShowing up more on social media (even if you don’t like to)
Tune in to learn how you can more easily get your business in front of more people!I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:
https://jentaylorconsulting.com/free-business-audit/
Show notes available at:
https://jentaylorconsulting.com/design-your-wedding-business-podcast/
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Have you examined your client experience from the client’s perspective lately?
In this episode, I’m sharing how to optimize your client experience by examining your offer, the tech side of your business, and, of course, the process of working with clients.
Your client experience determines how satisfied your clients are with your work, which can influence your chances of winning more clients and growing your business in the future. It begins before you even start working with them, so it’s important to ensure your workflows are clear and efficient.
I’m sharing ideas and questions to ask yourself that will help you pinpoint where to make changes for improvement. If you’re looking for specific ways to improve your client experience, this episode is for you!
Topics covered in this episode include:
How to determine your main offerQuestions to ask yourself when crafting your client experienceWhy tech workflows make everything easier
Tune in for an overview of how to craft an optimized client experience!I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned: www.jentaylorconsulting.com
Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/
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Missing episodes?
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If I asked you what your business operations look like, would you have an answer for me?
Why I think operations are the most important part of a businessHow often you need to review your operationsThe key to creating a strong foundation for your business
In this episode of Design Your Business, I’m guiding you through the process of setting up your business operations so that your business can function and thrive.
Without operations, a business lacks strategic foresight and will struggle to meet goals. It’s time to get off the hamster wheel and create some direction. Use this episode to establish your business foundations and watch your goals come to life.
Topics covered in this episode include:
Tune in to find out how successful business owners manage their operations.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:Get the Small Business Task Appendix: https://jentaylorconsulting.com/worksheets/small-business-task/
Show notes available at:https://jentaylorconsulting.com/design-your-wedding-business-podcast/
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Do you know your mission, vision, values, and goals? If you have some that you wrote a long time ago, when was the last time you reviewed them?
Introspective questions to ask yourself about your mission, vision, and values How to sound different from your competitors A goal-setting method for successful entrepreneurs
I go over mine pretty often. They can change over time, so it’s important to keep coming back to them again and again. In this episode of the Design Your Business podcast, I’m walking you through my process for writing and reviewing your mission, vision, values, and goals.
Topics covered in this episode include:
If you’re feeling listless in your business, this is a good place to start to ground yourself. Get back to the core of why you do what you do and create a plan to achieve your dream life.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:Book a Free Business Audit Call: https://jentaylorconsulting.com/free-business-audit/
Show notes available at:https://jentaylorconsulting.com/design-your-wedding-business-podcast/
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Are you any better at self-care than I am?
Tools you can use to personalize your self-care practicesCreative ideas for non-traditional self-care The key to a more effective self-care routine
Self-care is something I find extremely difficult, but I also believe it’s extremely important. I know I need to work on it, so I thought maybe we could do it together. Does that sound okay?
In this episode of the Design Your Business podcast, I’m using Stacy Fisher’s eight dimensions of self-care as a framework to talk about self-care that goes deeper than sheet masks and wine. Your self-care practice has to be more all-encompassing than that if you expect to prevent burnout and be able to show up at your best in life and business. If that’s what you’re working towards, this is for you.
Topics covered in this episode include:
Whether you already have some solid self-care practices in place or you’re starting from scratch, this episode has something for you.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:Book a Free Business Audit Call: https://jentaylorconsulting.com/free-business-audit/
Listen to the Podcast Episode with Stacey Fisher: https://jentaylorconsulting.com/85-the-8-dimensions-of-self-care-with-stacy-fisher/
Check Out Stacy Fisher’s Work: https://www.livingupp.com/
Take the Myers-Briggs Assessment: https://www.mbtionline.com/
Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
Could you use some help getting your business and life back on track for the second half of the year?
A better approach to “work-life balance”One thing you can do to make working from home easier A simple and practical strategy to work on your goals
In this episode of the newly rebranded Design Your Business podcast, I’m taking you through three areas to focus on to recenter yourself: work-life harmony, boundaries, and life goals.
You’ll have to tune in to the episode to find out why I chose these three areas and what I’m doing to stay on track in each of them.
Topics covered in this episode include:
If you want to learn some simple ways to boost your life and business and take the second half of the year by storm, this is for you.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:Book a Free Business Audit Call: https://jentaylorconsulting.com/free-business-audit/
Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
Have you ever felt like a sleazy salesperson? It’s the worst, right?
Assumptions to avoid making about a couple you are selling to Questions to ask a prospective client How to make clients feel comfortable and respected The best phrase to use in sales
In this episode, we’re talking about how to make sales non-sleazy with Annie P. Ruggles. This episode is an absolute must-listen, as Annie P. is sharing some priceless tips on how to prepare for, execute, and follow up on your sales calls. She’s teaching you the language she uses to have great sales conversations every single time.
For over a decade, Annie P. has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she's guided hundreds of people toward making deeper connections, creating lasting impressions, and having friendlier, more lucrative transactions and conversations.
Topics covered in this episode include:
If you hate sales calls, this is going to be a game-changer for you and your wedding business.
I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!
Resources Mentioned:
Grab a free copy of Annie’s sales novella and workbook The Coach Who Would Not Sell at www.sellcoachsell.com—use the code JENSENTME to redeem!Follow @anniepreneur on Instagram: www.instagram.com/anniepreneur
Connect with Annie P. on LinkedIn: www.linkedin.com/in/anniepassanisi
Listen to the Too Legitimate to Quit podcast: https://www.podpage.com/too-legitimate-to-quit/
Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
Who is your ideal client?
Maybe you’ve got it nailed down or maybe you've never thought about this before. Even if you do have an idea of who your ideal client is, this is something that is constantly evolving.
In this episode, we’re covering who your ideal client is, how to talk to your ideal client, and how to create your ideal client. I’m also sharing examples of my ideal clients for each of my businesses and everything that I think about when I’m creating my ideal client.
A considerable part of creating your ideal client is knowing who you are as a business and your mission. The clearer you are on who you are and what you want, the easier it will be to envision your ideal client.
Tune in to get started!
I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!
Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
Are you ready to be the wedding professional that everyone is talking about?
How to let people know what you doGetting the word out about your business to the right peopleEffective ways to make connections with ideal clients
In this episode, I’m joined by wedding-professional mentor Carin Hunt to talk about how to become the wedding pro on everyone's lips.
Getting the word out about your business goes beyond pretty logos and websites. There’s only so much you can do before you actually have to start putting yourself in front of people, but that can be scary, right? Let’s make it less scary together.
Find out how to get the word out about your business, make genuine connections with ideal clients, and get more referrals so that you can establish yourself as the go-to wedding expert in your field.
Carin Hunt is a seasoned mentor for wedding professionals with over 14 years of experience in the industry. Her time conducting creative events in the corporate setting inspired her entrepreneurial spirit, so she built a 6-figure destination wedding business that still stands today. Although Carin has retired from planning, she now empowers wedding professionals to find confidence in their business through proven strategies and powerful connections. Her mission is to expand community and collaboration in order to level up the industry as a whole.
Topics covered in this episode include:
If you’re not sure how to start putting yourself out there, start here.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:Visit Carin’s Website: www.carinhunt.com
Get the Be the Gossip Workbook: https://creative-speaker-4528.ck.page/be-the-gossip
Listen to Carin’s Podcast: https://celebrationpropodcast.buzzsprout.com/
Join the Celebration Pros Facebook Group: https://www.facebook.com/groups/502691684914836Follow @celebrationpros on Instagram: https://www.instagram.com/celebrationpros/
How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships by Leil Lowndes: https://a.co/d/2xr1JFH
Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
Do you get overwhelmed trying to create content for all the platforms? If you do, are you repurposing the content you already have?
How repurposing content works What to look for in your content when you’re repurposing Why it’s good to post the same thing in multiple places
In this episode of Design Your Business, Amy Leisner and I are teaching you how to show up more for your audience without burning out trying to create new content. You’ll learn how to take the content you already have and use it in multiple areas of your business to create more engagement and reach more people.
Amy is a copywriter, online marketing strategist, and founder of A18 Media. She helps coaches show up for their business with authority, consistency, and authenticity, all while making marketing fun again!
Topics covered in this episode include:
If you’re ready to simplify your marketing strategy while generating more content, this is for you.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:Visit Amy’s Website: https://a18media.com/
Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
When was the last time you updated your contracts?
This episode is about ensuring that your contracts are in tip-top shape and that you are covered when things go awry.
Let’s face it, not everything is within our control; sometimes things go wrong. What is within your control is how you are legally protecting yourself from the fallout if something does go wrong when you’re working with a client.
Our guest for this episode, Leah Weinberg, is an attorney and wedding planner, so she knows all about how to protect yourself in this industry. In this episode, she’s sharing her tips on what to include in your contracts, what mistakes to avoid, and how to choose your policies.
Leah Weinberg is an attorney, the owner of Color Pop Events (a New York City-based wedding planning company), and the author of The Wedding Roller Coaster. Her colorful work and party-planning tips have been published online and in print with Vogue, The New York Times, People, CNN, CNBC, Bravo, Martha Stewart, and The Knot, among many others. As a WeddingPro Educator with The Knot + WeddingWire since 2020, Leah travels throughout the country sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience, and The Special Event.
If it’s been a while since you gave your contracts a refresh, this is for you.
I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!
Resources Mentioned:Color Pop Events: www.colorpopevents.com
Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/
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Do you want to know a simple way to upgrade your marketing content? In this episode, we are talking about all things branding photography.
What to expect from a branding photoshootSurprising benefits of having brand photos Why a headshot isn’t enough
But who needs branding photography? When should you get it done? How do you know you’re going to like the photos? Find the answers to these questions and more in this episode of the Design Your Wedding Business podcast. Cayla and David Cummings from Carhart Photography are here to share their insider industry knowledge to help you get the best results from your branding photoshoot.
Cayla and David Cummings are the founders and CEOs of Carhart Photography, a multi-six-figure wedding photography and videography team business based in Austin, Texas.
Topics covered in this episode include:
Are you ready to step up your image with branding photography? Let’s dive in.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:
Visit the Carhart Collective Website: www.CarhartCollective.com
Visit the Carhart Photography Website: www.CarhartPhotography.com
Follow @thecarhartcollective on Instagram: https://www.instagram.com/thecarhartcollective/
Follow @carhartphotography on Instagram: https://www.instagram.com/carhartphotography/
Follow Carhart Photography on Facebook: https://www.facebook.com/CarhartPhotography/
Follow @carhartphotography on TikTok: https://www.tiktok.com/@carhartphotography?lang=en
Subscribe to the Carhart Photography YouTube Channel: https://www.youtube.com/@carhartphotography
Show notes available at:
https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
What is a content creator and how do you use one in your business?
A mind-blowing statistic that reveals the effectiveness of Instagram stories How content creators are changing the wedding and events industry The most effective sales tool that you already have at your disposal An underutilized Instagram feature you should start using
Is a content creator the same as an influencer? What about a photographer or videographer? Do I really need all of them?
I set out to answer all these questions and more in this episode of Design Your Wedding Business with the help of Seattle-based content creator Sheena Kalso. Sheena is here to walk you through everything you need to know about working with a content creator to get the best return on your investment.
Topics covered in this episode include:
If you’re looking for innovative ways to grow your audience and increase your sales, this is for you.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:
Visit Sheena’s Website: www.sheenakalsocreates.com
Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
If you could sit down with a human resources professional, what would you ask them?
Tips and tricks to know when it’s time to hire someone The difference between an employee and a contractor What to do if things are going wrong with your new hire
This episode on the Design Your Wedding Business podcast is your opportunity to spend 30 minutes with your very own HR representative. Deliece Knights-Barnett is here to teach you everything you need to know about hiring and managing employees with professionalism and efficiency.
Deliece Knights-Barnett is the founder of Dhalia Events, a wedding planning and production company based in the Hudson Valley, New York. She is also the vice president of HR for a half-billion-dollar company in the creative side of the consumer packaged goods industry.
Topics covered in this episode include:
If you’re getting ready to make a hire, now is the perfect time for you to listen to this episode. Tune in to get your HR questions answered.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:
Visit Deliece’s Website: www.dhaliaevents.com
Follow @dhaliaevents on Instagram: https://www.instagram.com/dhaliaevents/
Follow Dhalia Events on Pinterest: https://www.pinterest.com/dhaliaevents/
Follow @dhaliaevents on Tiktok: https://www.tiktok.com/@dhaliaevents?is_from_webapp=1&sender_device=pc
Follow Dhalia Events on Facebook: www.facebook.com/dhaliaplanned
Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
Pop the champagne and cut the cake because it’s the Design Your Wedding Business podcast’s second anniversary!
Never-before-shared stats that you’ve helped me achieve by listening to my podcastTelltale signs you need help with your businessAn insider look at the process that goes into designing your dream business
Things are going to be changing around here, so I thought this would be a good opportunity to sit down for a chat and talk about how far the podcast has come and what direction it’s headed in. I’m so excited to talk to you about what I have planned for year three, so don’t go anywhere because it might just be the best year yet.
Topics covered in this episode include:
If you’re someone who’s curious about the stats and behind-the-scenes of other people’s businesses (I know I am) then you’ll enjoy this one!
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:
Schedule a Free Consultation: https://bit.ly/OperationalAudit
Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
Do you dream of being the wedding planner who all the local wedding professionals want to work with? Listen up!
An exclusive behind-the-scenes look at a day in the life of a wedding DJWhat DJs want your clients to know One foolproof way to avoid a music-related meltdown on the big day
In this episode of Design Your Wedding Business, I’m connecting with DJ Craig Slater to learn about his corner of the industry and discuss how we as wedding planners can better serve our clients and build stronger relationships with other wedding professionals. He’s sharing everything you need to know about working with a wedding DJ, including great tips on communication, meetings, scheduling, and more!
Craig has been DJing all over the Pacific Northwest for more than 20 years. He worked with clients such as Microsoft, XBOX, Starbucks, and Nintendo before pivoting to weddings which turned out to be one of the most rewarding decisions he’s ever made.
Topics covered in this episode include:
Are you ready to have the best work relationships of your career? Trust me, the DJs and other wedding professionals in your network will thank you for listening to this episode.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:
Visit Craig’s Website: www.bugsieproductions.com
Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
Are you considering diversity and inclusivity in your wedding planning process?
Surprising ways inclusivity makes your job better One thing on your website that could be causing you to lose clients Unique questions to ask your couples to make them feel seen
In this episode of Design Your Wedding Business, De Evans and I discuss the promotion of diversity and inclusivity, how to diversify your network of wedding professionals, and how to ensure that your weddings are inclusive for all guests and vendors.
De Evans Events creates epic weddings for epic couples. Diversity isn’t just a buzzword to them—it’s the heartbeat of their business. They are opening doors to creativity and collaboration by embracing diversity in all its forms.
Topics covered in this episode include:
Even if you consider yourself an inclusive service provider, there could be groups of people that you’re not factoring into your plans. Don’t miss this episode.
I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!
Resources Mentioned:
Visit De’s Website: https://www.deevansevents.com/
Follow @deevansevents on Instagram: https://www.instagram.com/deevansevents/
Follow De Evans Events on Facebook: https://www.facebook.com/deevansevents
Inclusivity guide: Terms & Resources for Inclusive Wedding Pros
Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/ -
When was the last time you took a vacation?
How I plan my day if I’m working on vacation Preparing your clients and team members for your time away Setting boundaries and expectations for your vacation
Summer is approaching and wedding season is ramping up at the same time, so you might be wondering how to take time for yourself and your family while still working with clients and getting everything done.
In this episode of the Design Your Wedding Business podcast, I’m sharing my advice on how to take a vacation even when you think you’re too busy to do so. I’m also giving you my tips for working on vacation if that’s something you choose to do. We’re talking about schedules, boundaries, relationships, and more!
Topics covered in this episode include:
If you’re a chronic overworker who never takes time for yourself, this is a message you need to hear.
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/ -
What’s it like to work with a wedding photographer?
Finding a photographer who is a good fit for your coupleWhat to expect when you’re working with a photographerPlanning enough time for photos on the wedding day
In this series on the Design Your Wedding Business podcast, I’m connecting with one wedding professional each week to talk about how we as wedding planners can better educate ourselves and our clients about different areas of the industry. In this episode, we’re learning all about wedding photography from Amy Soper.
Amy is a Woodinville wedding photographer capturing joyful photos for all humans who delight in connection, individuality, furry friends, and a good laugh.
Topics covered in this episode include:
If you have questions about how to reach out to and work with a wedding photographer, you’ve come to the right place.
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Visit Amy’s Website: www.soperphotography.com
Follow @yourfriendtographer on Instagram: https://www.instagram.com/yourfriendtographer
Follow Amy on Facebook: https://www.facebook.com/amysoperphotography
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/ -
How do you know if you are moving in the right direction?
A simpler way to think about KPIs Why you need to track your numbers Which KPIs you should track
KPIs (key performance indicators) are the best way to see how your business is doing. Tayler Cusick-Hollman is returning to the Design Your Wedding Business podcast to teach you what KPIs are, which ones you need to know, and how to use them.
If you have a hard time figuring out what marketing strategies are working well for you, this episode is going to set you on the right track. Tayler has got your back when it comes to simple and understandable marketing strategies. She knows how many other things you have to worry about in your business and complicated marketing is not something anyone has time for.
Tayler is a marketing consultant, small-business builder, and founder of Enji: a suite of online marketing tools that fit your lifestyle and make sense for you.
Topics covered in this episode include:
Are you looking for ways to simplify your marketing? If so, this episode will help.
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Check Out Enji: https://www.enji.co/?ref=zwy0ywj
Follow @enji_co on Instagram: https://www.instagram.com/enji_co/
Follow Enji on Facebook: https://www.facebook.com/enjimarketing
Follow Enji on LinkedIn: https://www.linkedin.com/company/enji
Listen to Episode 69: Marketing Tech Tools Are Your New Best Friend with Tayler Cusick-Hollman: https://designyourweddingbusiness.com/69-marketing-tech-tools-are-your-new-best-friend-with-tayler-cusick-hollman/
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/ - Show more
