Episodes

  • Tara Kelton is an Indian-American artist living in Bangalore. She investigates forms of drawing and the relationship between human and machine in light of new technology and tools of image production. Her practice focuses on the diminishing role of the human in contemporary society as it is being replaced by automation, AI, and digital mediation, and the remote control of labor by Western bodies and corporations. Tara is also co-editor of the publishing series Silicon Plateau, an art project and publishing series that explores the intersection of technology, culture and society in Bangalore.

    In this episode, we talk about her life, work, and opinions on internet, automation and techno-utopian/dystopian future we are heading into.

    RELEVANT LINKS (Chronological)

    Tara Kelton - https://tarakelton.com

    Silicon Plateau - https://siliconplateau.info

    Yes my wish project - https://tarakelton.com (Scroll Down)

    Magic 8 Ball - https://en.wikipedia.org/wiki/Magic_8_Ball

    Arlington, Texas - https://en.wikipedia.org/wiki/Arlington,_Texas

    Ali Akbar Khan - https://en.wikipedia.org/wiki/Ali_Akbar_Khan

    Millennium (Indian band) - https://en.wikipedia.org/wiki/Millennium_(Indian_band)

    VHS - https://en.wikipedia.org/wiki/VHS

    Parsons Design - https://www.newschool.edu/parsons/

    Zach Lieberman - http://zach.li

    Open Frameworks - https://openframeworks.cc

    Processing - https://processing.org

    Undergraduate Thesis Project - Outsourced Typeface (Mentioned as Untitled Project in the Podcast) - https://tarakelton.com (Scroll Down)

    Black Box Project - https://tarakelton.com (Scroll Down)

    No Storage Search Engine - https://tarakelton.com (Scroll Down)

    Unproductive Solutions Exhibition - https://unproductivesolutions.com

    Marialaura Ghidini - https://marialaura-ghidini.hotglue.me

    Rebekah Modrak - https://en.wikipedia.org/wiki/Rebekah_Modrak

    Autopotraits - https://tarakelton.com (Scroll Down)

    Microwork - https://en.wikipedia.org/wiki/Microwork

    Amazon Mechanical Turk - https://en.wikipedia.org/wiki/Amazon_Mechanical_Turk

    Mechanical Turk Original Story - https://en.wikipedia.org/wiki/Mechanical_Turk

    Amazon 'Just Walk Out' AI tech News Report - https://www.livemint.com/companies/news/amazons-ai-based-just-walk-out-checkout-tech-was-powered-by-1000-indian-workers-manually-11712196827721.html

    News Story on Mechanical Workers by BBC - https://www.bbc.com/news/business-48881827

    John Cleese - https://en.wikipedia.org/wiki/John_Cleese

    Kevin Roose’s Chat with AI Bot named ‘Sydney’ - https://x.com/kevinroose/status/1626216340955758594?lang=en

    Northern Lights for Sydney - https://tarakelton.com (Scroll Down)

  • Priya Kuriyan is a renowned children's book writer-illustrator and comics maker. She is the author of the comic book Ammachi's Glass, and the author of the picture book and children's adaptation of the writer Perumal Murugan's acclaimed novel Poonachi. Kuriyan was the recipient of the Big Little Book Award at the Mumbai Literature Festival in 2019.

    RELEVANT LINKS (Chronological)

    Priya Kuriyan - https://www.instagram.com/priyakuriyan

    Her Wikipedia Page - https://en.wikipedia.org/wiki/Priya_Kuriyan

    Ammachi's Glasses - https://www.tulikabooks.com/picture-books/ammachi-s-glasses-wordless.html

    Kochi - https://en.wikipedia.org/wiki/Kochi

    Target Magazine - https://en.wikipedia.org/wiki/Target_(magazine)

    NID - https://www.nid.edu/home

    Famous Studios - https://famousstudios.com

    Galli Galli Sim Sim - https://en.wikipedia.org/wiki/Galli_Galli_Sim_Sim

    Miditech - https://en.wikipedia.org/wiki/Miditech

    Doordarshan - https://en.wikipedia.org/wiki/Doordarshan

    Poonachi - https://champaca.in/products/poonachi?variant=39894007414819

    Perumal Murugan article - https://www.thehindu.com/opinion/lead/perumal-murugan-book-controversy-and-madras-high-court/article14476037.ece

    Poonachi: Lost in the Forest - https://www.amazon.in/Poonachi-Lost-Forest-Perumal-Murugan/dp/9389648319

    The Poop Book! - Kalpavriksh https://kalpavriksh.org/our-store/the-poop-book/

    Guano - https://en.wikipedia.org/wiki/Guano

    Beauty is Missing - https://champaca.in/products/beauty-is-missing?variant=39794928156707

    Pratham Books - https://prathambooks.org

    Story about Missing buffalo - https://www.indiatoday.in/india/north/story/azam-khan-stolen-buffaloes-up-cops-punished-for-negligence-179479-2014-02-03

    Water Buffalos origin from India - https://en.wikipedia.org/wiki/Water_buffalo

    When Ali Became Bajrangbali - https://www.tulikabooks.com/picture-books/when-ali-became-bajrangbali-english.html

    Priya Kuriyan’s Sketches about Face Masks - https://www.bbc.com/news/world-asia-india-52792382

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  • Neethi is an illustrator, muralist and surface pattern designer based out of Bangalore, India. She has illustrated for companies like Google, Instagram, WeWork, NPR, Whatsapp and Mahindra, amongst others, and is currently a Creative Partner at studio How About That!

    Bright, fantastical, pattern-infused still life and exaggerated interior scenes are a recurring theme in her work. She aims to captivate and transport her audience into these worlds.

    Neethi proudly carries a mononymous name, given by her father as a symbol of equality in representation as well as independence from gender norms.

    In today's episode, we discuss her life, designing for spaces, the nuances of creating mural art, illustration design, and much more.

    RELEVANT LINKS (Chronological)

    Neethi - http://www.neethi.co.in

    All India Radio - https://en.wikipedia.org/wiki/All_India_Radio

    NIFT Kannur - https://www.nift.ac.in/kannur/

    Ritu Beri - https://en.wikipedia.org/wiki/Ritu_Beri

    Marimekko - https://en.wikipedia.org/wiki/Marimekko

    Noida - https://en.wikipedia.org/wiki/Noida

    Tumblr - https://www.tumblr.com

    Neethi’s Tumblr - https://kneethee.tumblr.com

    WeWork - https://www.wework.com

    Neethi’s Blog with WeWork - https://www.wework.com/ideas/workspace-solutions/flexible-products/how-wallpaper-can-enliven-a-space

    Anant Ahuja - https://www.instagram.com/typethug/

    Podcast with Anant - designedthisway.com

    Jeremiah Britton - https://www.jeremiahbritton.com

    Aarey - https://en.wikipedia.org/wiki/Aarey_Forest

    Kabootar Khana - https://en.wikipedia.org/wiki/Kabootar_Khana

    Maruti 800 - https://en.wikipedia.org/wiki/Maruti_800

    Hornet - https://hellohornet.com/home.html

    WhatsApp Pay Stickers - https://www.instagram.com/p/CVX21FkPRrK/?img_index=1

    UPI - https://en.wikipedia.org/wiki/Unified_Payments_Interface

    Global Diwali Stickers for Instagram - https://www.neethi.co.in/Global-Diwali-Stickers-for-Instagram

    Google Doodle for Indian Independence Day 2022 - https://www.behance.net/gallery/150517181/Google-Doodle-for-Indias-75th-Independence-Day

    Mural for Ukkadam Arts District - https://www.neethi.co.in/Ukkadam-Art-District

    St+Art - https://www.instagram.com/startindia/

    Hanif Kureishi - https://www.instagram.com/hanifkureshi/

    Giulia - https://www.instagram.com/giulia_ambrogi/?hl=en

    Kashmira Sarode - http://kashmirasarode.com

    How About That Studio - https://howaboutthat.in

  • Pulak Bhatnagar is the founder of PulakB Design, a studio that specializes in Branding, UI design and Storytelling.

    Over the last 11 years of his career, Pulak has worked with various brands and renowned design studios. Pulak’s client list has gone on to include art festivals, fin-med-edu-tech startups, hotels, healthcare and wellness brands, paper companies, magazines, contemporary artists, street culture brands, FMCG brands, alcobev brands, architecture firms, sports organisations and more.

    On this episode, we talk about Pulak’s journey of continuous learning and creative pursuits. We delve into a variety of engaging topics, including the delicate art of work-life balance, nurturing mental well-being, and the insights Pulak has gained while navigating the intricacies of running a design studio.


    RELEVANT LINKS (Chronological)

    PulakB Design - https://pulakb.com
    Orkut - www.orkut.com
    Indore - en.wikipedia.org/wiki/Indore
    NID - www.nid.edu
    DJ Academy - djad.in
    Prof. Balaram - https://soundcloud.com/designedthisway/singanapallibalaram
    Coimbatore - en.wikipedia.org/wiki/Coimbatore
    Kriti Monga - kritimonga.com
    Turmeric Design - turmericdesign.com
    Kyoorius Design Yatra - designyatra.com
    Irma Boom - en.wikipedia.org/wiki/Irma_Boom
    Typervention - typerventions.com
    Codesign - codesign.in
    ClearTax - https://cleartax.in
    The Brew House - thebrewhouse.in
    Serendipity Arts Festival 2018 Branding - pulakb.com/portfolio/serendipity-arts-festival-2018/
    Andaz 401 book - pulakb.com/portfolio/andaz-401-reasons-book/
    Clockwork: design your business to run itself - mikemichalowicz.com/clockwork/
    Toggl Plan - toggl.com/plan/
    QShala - pulakb.com/portfolio/qshala/
    Adopt a Rice Seed - www.adoptariceseed.com
    SerendipityArts Org - pulakb.com/portfolio/serendipity-arts-org/

  • Nidhi is a multi-disciplinary creative based out of Washington, D.C. She applies design methodologies to reimagine civic infrastructure. Her value centered practice focuses on deconstructing nebulous concepts, bringing people together, and breaking down complex problems—for better and equitable services. She has spent the past four years in the local government. She has collected a range of partners, collaborators, and clients in the last few years, starting from ArtCenter College of Design, City of Los Angeles, Cedars-Sinai Cancer Research Center for Health Equity, Stanford University, Stanford Impact Labs, to Montgomery County Government. The few hours she has left in the day she uses to mentor design students through Designmatters at ArtCenter or Coding It Forward during the summer. She holds a master’s degree from ArtCenter College of Design and an undergraduate diploma in Visual Communication from the National Institute of Design.

    RELEVANT LINKS (Chronological)

    Nidhi - nidhisinghrathore.com
    Jawaharlal Nehru - en.wikipedia.org/wiki/Jawaharlal_Nehru
    Uttar Pradesh - en.wikipedia.org/wiki/Uttar_Pradesh
    Allahabad (Pryagraj) - en.wikipedia.org/wiki/Allahabad
    Triveni - en.wikipedia.org/wiki/Triveni_Sangam
    NID - www.nid.edu
    NIFT - www.nift.ac.in
    Art Center College of Design - www.artcenter.edu
    Network By Desire - https://nidhisinghrathore.com/networkbydesire
    Ethnography - en.wikipedia.org/wiki/Ethnography
    La Fabula De Las Faldas - nidhisinghrathore.com/la-fabula-de-las-faldas
    IAS (Indian Administrative Service) - en.wikipedia.org/wiki/Indian_Administrative_Service
    Designmatters at ArtCenter - designmattersatartcenter.org
    Los Angeles Innovation Team - losangelesinnovates.com
    Mayor’s Challenge - bloombergcities.jhu.edu/mayors-challenge
    ADUs - en.wikipedia.org/wiki/Secondary_suite
    LA ADU Accelerator Program - adu.lacity.org
    Project Page - nidhisinghrathore.com/making-housing-affordable-in-la
    Covid in LA - en.wikipedia.org/wiki/COVID-19_pandemic_in_California
    Montgomery County - en.wikipedia.org/wiki/Montgomery_County,_Maryland
    Federalism in the United States - en.wikipedia.org/wiki/Federalism_in_the_United_States
    Article I mentioned in the podcast - ‘Design thinking was supposed to fix the world. Where did it go wrong?’ - www.technologyreview.com/2023/02/09/1067821/design-thinking-retrospective-what-went-wrong/
    The Takshashila Institution (I accidentally said ‘Takshashila Foundation’ in the episode, which is different organisation) - takshashila.org.in

  • Somnath Bhatt is a designer, artist, and writer who lives between Ahmedabad and New York City. His work has been shown at MoMA PS1, Art Week Dubai, India Art Fair, the ICA London, and Mécènes du Sud Montpellier-Sète, among other venues. Selected clients include Instagram, the New York Times, The New Yorker, Reebok, HYEIN SEO, and the musicians Nicolás Jaar and Mitski. Currently he is an Art Director at Bloomberg. He also works as a contributing editor at MOLD Magazine and AIGA Eye on Design. Somnath believes in the power of the unseen, the chaos of myth, and that labor has the right to all it creates.

    RELEVANT LINKS (Chronological)

    Somnath Bhatt - somnathbhatt.com
    Bloomberg - bloomberg.com
    Ela Bhatt - en.wikipedia.org/wiki/Ela_Bhatt
    Ahmedabad - /en.wikipedia.org/wiki/Ahmedabad
    Dashrat Patel - en.wikipedia.org/wiki/Dashrath_Patel
    Parimal’s Episode - soundcloud.com/designedthisway/parimal-parmar
    Montessori - en.wikipedia.org/wiki/Montessori_education
    BV Doshi - en.wikipedia.org/wiki/B._V._Doshi
    Rabindranath Tagore - en.wikipedia.org/wiki/Rabindranath_Tagore
    RISD - www.risd.edu
    Baul Singers - en.wikipedia.org/wiki/Baul
    The White Pube - thewhitepube.co.uk
    Mohenjodaro by Somnath - www.printedmatter.org/catalog/51003/
    Walker Arts Center - http://walkerart.org
    November - instagram.com/nvmbr_in
    Steven Heller - en.wikipedia.org/wiki/Steven_Heller_(design_writer)
    Mold Magazine - thisismold.com
    AIGA Eye on Design - eyeondesign.aiga.org
    Hyein Seo - hyeinseo.com
    SSENSE - ssense.com
    Shesh(Naag) - en.wikipedia.org/wiki/Shesha
    Tyographics - 2022.typographics.com
    Thanks to Type@Cooper http://coopertype.org , The Herb Lubalin Study Center lubalincenter.cooper.edu and The Cooper Union cooper.edu for the Typographics conference audio section.

  • Parimal is an Indian Type and Graphic Designer. Parimal has designed some retail typefaces with ITF i.e Indian Type Foundry and Typotheque. Some of the notable typefaces he has designed are ITF Gujarati, Lava Devanagari and Katana. Katana is one of my favourite typefaces. He is also working on a typeface for Sharda Script. Sharda is a script native to the Kashmir region.

    RELEVANT LINKS (Chronological)

    Parimal’s WebSite - parimalparmar.in
    Stefan Sagmeister - en.wikipedia.org/wiki/Stefan_Sagmeister
    Swastika - en.wikipedia.org/wiki/Swastika
    Surat - en.wikipedia.org/wiki/Surat
    Gujarati (Language) - en.wikipedia.org/wiki/Gujarati_language
    DJ Academy of Design - djad.in
    NID - www.nid.edu/home
    Professor Balaram’s Podcast - soundcloud.com/designedthisway/singanapallibalaram
    Indian Type Foundry - https://www.indiantypefoundry.com
    White Crow Design - whitecrow.in
    Ek Type Foundry - ektype.in
    Devanagari - en.wikipedia.org/wiki/Devanagari
    CJK characters - en.wikipedia.org/wiki/CJK_characters
    Codesign - codesign.in
    Rajesh Dahiya’s Podcast - soundcloud.com/designedthisway/rajesh-dahiya
    Unbox Festival - http://unboxfestival.com
    Design Habit - designhabit.com
    Satya Rajpurohit - www.indiantypefoundry.com/about
    ITF Devanagari - indiantypefoundry.com/fonts/itf-devanagari
    Akhand - indiantypefoundry.com/fonts?search-term-submit=&term=Akhand
    Katana - indiantypefoundry.com/fonts/katana
    ITF Gujarati - www.indiantypefoundry.com/fonts/itf-gujarati
    Rocky (Hitesh Malaviya) - www.instagram.com/rocky_sandboa
    Peter Biľak - peterbilak.com
    Kohinoor Devanagari - indiantypefoundry.com/fonts/kohinoor-devanagari
    Lava Devanagari - typotheque.com/fonts/lava/devanagari
    Glyphs App - glyphsapp.com
    Ramakrishna Saiteja - typotheque.com/authors/ramakrishna_saiteja
    Sharda Script - en.wikipedia.org/wiki/Sharada_script
    Kashmiri Pandits - en.wikipedia.org/wiki/Kashmiri_Pandits
    Our Moon has blood clots - en.wikipedia.org/wiki/Our_Moon_Has_Blood_Clots
    Brahmi Script - en.wikipedia.org/wiki/Brahmic_scripts
    Siddhaṃ script - en.wikipedia.org/wiki/Siddhaṃ_script
    Gurmukhi Script - en.wikipedia.org/wiki/Gurmukhi
    Takri script - en.wikipedia.org/wiki/Takri_script
    Sharada Peeth - en.wikipedia.org/wiki/Sharada_Peeth
    Anshuman Pandey - pandey.github.io
    ANRT - anrt-nancy.fr
    Article 370 - en.wikipedia.org/wiki/Article_370_of_the_Constitution_of_India
    Ladakh - en.wikipedia.org/wiki/Ladakh
    Dogri - en.wikipedia.org/wiki/Dogri_language
    Economic, social and cultural rights - en.wikipedia.org/wiki/Economic,_social_and_cultural_rights
    eGangotri - egangotri.wordpress.com
    Delhi :* - en.wikipedia.org/wiki/Delhi

  • Anurag is a product designer based out of Bengaluru. He worked at Uber India as a Senior Product designer for over 5 years. He is known for his work on Uber Lite, Uber Bus and Phone call to ride. Before Uber, he worked briefly at Twitter and Microsoft. Now, he’s a co-founder of an on-demand interviewing platform called Intervue.

    Besides Design, Anurag also has a strong passion for Food. His love for food landed him at Le Cordon Bleu in London, where he pursued a professional culinary course. And he has also worked briefly in professional kitchens and Michelin Star restaurants.

    On this episode, we talk about Anurag’s interest in design and food, and about how he balances them both.

    SECTION TIME STAMPS
    Old Delhi Food Crawl : 00:02:00 - 00:19:30
    Childhood, School and Design Education : 00:19:30 - 01:06:00
    Internship at Microsoft | Work at Twitter : 01:06:00 - 01:20:00
    Work at Uber : 01:20:00 - 02:06:00
    Culinary Arts | Le Courdon Bleu | Food (Basically) - 02:06:00 onwards

    RELEVANT LINKS (Chronological)
    Anurag’s Site - anuragarora.com
    Le Courdon Bleu - cordonbleu.edu/home/en
    Old Delhi - en.wikipedia.org/wiki/Old_Delhi
    Nihari - en.wikipedia.org/wiki/Nihari
    Offal - en.wikipedia.org/wiki/Offal
    Kulfi - en.wikipedia.org/wiki/Kulfi
    Harees - en.wikipedia.org/wiki/Harees
    Punjab - en.wikipedia.org/wiki/Punjab
    Tadka - en.wikipedia.org/wiki/Tempering_(spices)
    Kashmiri Wazwan - en.wikipedia.org/wiki/Wazwan
    Moga - en.wikipedia.org/wiki/Moga,_Punjab
    Sikhism - en.wikipedia.org/wiki/Sikhism
    Langar - en.wikipedia.org/wiki/Langar_(Sikhism)
    Jalandhar - en.wikipedia.org/wiki/Jalandhar
    NID - nid.edu
    IDC - idc.iitb.ac.in
    DoD, IIT - design.iitd.ac.in
    OCAD, Canada - continuingstudies.ocadu.ca
    Travis Kalanick (Uber) - en.wikipedia.org/wiki/Travis_Kalanick
    Uber Lite - www.uber.com/in/en/u/uber-lite-app/
    Uber Transit (Bus) - www.uber.com/us/en/transit/
    Uber Rebrand - wolffolins.com/case-study/uber
    Wolff Ollins - wolffolins.com
    Brand New Conference - bnconf.com
    Neapolitan pizza - en.wikipedia.org/wiki/Neapolitan_pizza
    Punjabis making cheese in Italy - www.bbc.com/news/magazine-33149580 & www.sikhiwiki.org/index.php/Cheese_makers_of_Italy
    Ciabata - en.wikipedia.org/wiki/Ciabatta
    Balsamic Vinegar - en.wikipedia.org/wiki/Balsamic_vinegar
    Cuisine of Sardinia - en.wikipedia.org/wiki/Cuisine_of_Sardinia
    Risotto - en.wikipedia.org/wiki/Risotto
    Honeycomb toffee - en.wikipedia.org/wiki/Honeycomb_toffee
    Anthony Bourdain - en.wikipedia.org/wiki/Anthony_Bourdain
    Atul Kochhar - en.wikipedia.org/wiki/Atul_Kochhar
    Kricket, London - kricket.co.uk
    Pidgin, London - pidginlondon.com
    Burrata - en.wikipedia.org/wiki/Burrata
    The Soul Company, Bangalore - thesoulcompany.in
    Miso - en.wikipedia.org/wiki/Miso
    Intervue - intervue.io

  • Khyati graduated from the National Institute of Design, Ahmedabad and has since, gone on to work across disciplines, often exploring the edges of all things visual for clients including Instagram, Snapchat, New Yorker Magazine, the New York Times, Samsung, PRINT, Wework, Adobe and Apple.

    Her work is playful, emotive and dimensional and has been featured in publications such as WIRED, Vice, Communication Arts, Fast Company, Creative Review, It’s Nice That and Wepresent among others. Khyati was one of Print Magazine's 15 New Visual Artists under 30 in 2017, was chosen as the Artistry Creator of the Year at Adweek’s Creator Visionary Awards, and is a Young Guns 19 Winner.

    On today’s episode, we talk about her journey as a designer & visual artist, about her idea of curating her career to pick as many skill sets as possible, we try to peek into her design process and how she thinks.

    RELEVANT LINKS (Chronological)

    Khyati’s Site - khyatitrehan.com
    Mirambika - mirambika.org
    ISRO - isro.gov.in
    Sri Aurobindo - en.wikipedia.org/wiki/Sri_Aurobindo
    NID - www.nid.edu
    Episode with Professor S. Balaram - soundcloud.com/designedthisway/singanapallibalaram
    Beauty of Science Diagram - khyatitrehan.com/The-Beauty-of-Scientific-Diagrams
    William Harvey - en.wikipedia.org/wiki/William_Harvey
    Indian Type Foundry - indiantypefoundry.com
    Satya - www.indiantypefoundry.com/designers/satya-rajpurohit
    Tarsus - www.indiantypefoundry.com/fonts/tarsus
    Bézier curve - en.wikipedia.org/wiki/Bézier_curve
    Pranav Mistry - en.wikipedia.org/wiki/Pranav_Mistry
    Codesign - http://codesign.in
    Sanchit Sawaria - sawariasanchit.com
    Prateek Upreti - www.upretiprateek.com
    Zalando - www.zalando.com
    IDEO - ideo.com
    Akshan Ish - akshan.in
    Cinema 4D - maxon.net/en/cinema-4d
    Spline - en.wikipedia.org/wiki/Spline_(mathematics)
    Grey Scale Gorilla - greyscalegorilla.com
    Collins - wearecollins.com
    Karin Fyhrie - karinfyhrie.com
    Khyati’s Editorial Design Work - khyatitrehan.com/Editorial-Illustrations
    Kavya Trehan - www.instagram.com/kavyatrehan/
    AndWalsh - andwalsh.com
    Snapchat Spectacles AR Project - khyatitrehan.com/Snap
    NFT - en.wikipedia.org/wiki/Non-fungible_token
    Blockchain - en.wikipedia.org/wiki/Blockchain
    Web3 - en.wikipedia.org/wiki/Web3
    Tezos - en.wikipedia.org/wiki/Tezos
    Ethereum - en.wikipedia.org/wiki/Ethereum
    Libertarianism - en.wikipedia.org/wiki/Libertarianism
    Eric Hu - erichu.info
    Sovereign Objects - sovereignobjects.com

  • Aarman Roy is a young visual artists and graphic designer from New Delhi, India. He is currently pursuing a BFA in Design from School of Visual Arts, New York. Along with his partner Charu, Aarman Co-founded Akademi Magazine, a leftist print and web publication dedicated to politics, art, culture and society. Aarman overlooks Creative Direction at Akademi. With the tools of graphic design, Aarman liked to create work that’s diverse and beautiful, and the kind of work that pushes aesthetic boundaries. On this episode we talk about how he was about to become an engineer and then how he found his true calling in Design. We talk about the design education he’s pursuing right now, about his work experiences, we deep dive into his process of creating the amazing work he does for Akademi magazine.

    RELEVANT LINKS (Chronological)
    Aarman Roy - aarmanroy.com
    Akademi Magazine - akademimag.com
    Akademi’s Instagram - www.instagram.com/akademimag/
    Charu - www.linkedin.com/in/charu-pragya-755956133/
    Tripura - en.wikipedia.org/wiki/Tripura
    Bangladesh (War of Independence) - en.wikipedia.org/wiki/Bangladesh#War_of_Independence
    Comilla - en.wikipedia.org/wiki/Comilla
    Aarman’s presentation at Exun - www.youtube.com/watch?v=c_Q98_pshNs
    Delhi Technical University - http://dtu.ac.in
    NID - nid.edu
    Cinema 4D - www.maxon.net/en/cinema-4d
    Panini Pandey - paninipandey.com
    SVA - sva.edu
    Paul Rand - en.wikipedia.org/wiki/Paul_Rand
    New York Times Behind the Cover - www.nytimes.com/series/behind-the-cover
    Zipeng Zhu - http://zz-is.it
    Wix - wix.com
    DIA - dia.tv
    Louise Fili - louisefili.com
    Adobe After Effects - en.wikipedia.org/wiki/Adobe_After_Effects
    CAA (India) - en.wikipedia.org/wiki/Citizenship_(Amendment)_Act,_2019
    Citizenship Amendment Act protests - en.wikipedia.org/wiki/Citizenship_Amendment_Act_protests
    Columbia University - columbia.edu
    John Dewey - en.wikipedia.org/wiki/John_Dewey
    B. R. Ambedkar - en.wikipedia.org/wiki/B._R._Ambedkar
    Caste - en.wikipedia.org/wiki/Caste
    Suraj Yengde - scholar.harvard.edu/surajyengde/about
    Article 370 of the Constitution of India - en.wikipedia.org/wiki/Article_370_of_the_Constitution_of_India
    Attack on Caravan Journalists - thewire.in/media/caravan-reporters-attacked-north-east-delhi
    Time :) - en.wikipedia.org/wiki/Time

  • Lisa joined Itu Chaudhuri Design (ICD) soon after her graduation in 1997 from the National Institute of Design (NID), where she studied Visual Communication, and has been a principal at Itu Chaudhri’s Design for over a decade. Lisa leads their UI/UX projects, both ERP and editorial, maintaining a keen, yet skeptical eye on novel developments. Lisa has taught and judged at the NID and and has been a jury member, moderator speaker at UX events. On this episode, we talk about the series of events that led to Lisa becoming a designer, her experience at NID, how she joined ICD as an intern and then worked there for more than two decades. We talk about some projects Lisa has led, her concerns about the world of UX and about the new challenges a design agency like ICD faces in the 2020s and much more.

    PROJECTS LINKS
    The Hindu - icdindia.com/projects/energising-the-online-presence-of-indias-most-trusted-daily-newspaper/
    Re:Reader - Ministry of Utmost Happiness - www.theministryofutmosthappiness.com
    Quint - icdindia.com/projects/bringing-vibrancy-to-the-quint-website/

    RELEVANT LINKS (Chronological)
    ICD - icdindia.com
    Itu Chaudhuri’s Podcast - soundcloud.com/designedthisway/itu-chaudhuri
    Ambassador Car - en.wikipedia.org/wiki/Hindustan_Ambassador
    Satyajit Ray - en.wikipedia.org/wiki/Satyajit_Ray
    NID - nid.edu
    CEPT - en.wikipedia.org/wiki/CEPT_University
    S Balaram’s Podcast - soundcloud.com/designedthisway/singanapallibalaram
    Elephant Design - elephantdesign.com
    CD ROM (For Gen Z) - en.wikipedia.org/wiki/CD-ROM
    Rohtang Pass - en.wikipedia.org/wiki/Rohtang_Pass
    Rajesh Dahiya’s Podcast - soundcloud.com/designedthisway/rajesh-dahiya
    Indigo Restaurant - icdindia.com/projects/putting-a-face-to-nouvelle-cuisine/
    Open Magazine - openthemagazine.com
    InDesign - en.wikipedia.org/wiki/Adobe_InDesign
    SEO - en.wikipedia.org/wiki/Search_engine_optimization
    Srijan (Drupal Developer) - www.srijan.net
    SENSEX (For non-Indians) - en.wikipedia.org/wiki/BSE_SENSEX
    Witness (Exhibition) - icdindia.com/projects/giving-witness-a-room/
    The Guardian - theguardian.com
    IAS - en.wikipedia.org/wiki/Indian_Administrative_Service
    The Hindu - www.thehindu.com
    Responsiveness - en.wikipedia.org/wiki/Responsive_web_design
    Ministry of Utmost Happiness - en.wikipedia.org/wiki/The_Ministry_of_Utmost_Happiness
    Arundhati Roy - en.wikipedia.org/wiki/Arundhati_Roy
    God of Small Things - en.wikipedia.org/wiki/The_God_of_Small_Things
    After Effects - en.wikipedia.org/wiki/Adobe_After_Effects
    CSS - en.wikipedia.org/wiki/CSS
    Bahaus - en.wikipedia.org/wiki/Bauhaus
    2002 Gujarat riots - en.wikipedia.org/wiki/2002_Gujarat_riots
    Quint Magazine - www.thequint.com
    Ritu (Quint) - en.wikipedia.org/wiki/Ritu_Kapur
    Raghav (Quint) - en.wikipedia.org/wiki/Raghav_Bahl
    Ayodhya Dispute - en.wikipedia.org/wiki/Ayodhya_dispute
    Confirmation Bias - en.wikipedia.org/wiki/Confirmation_bias
    First-mover advantage - en.wikipedia.org/wiki/First-mover_advantage
    Zamindar - en.wikipedia.org/wiki/Zamindar
    Richa Bharghava - www.richabhargava.com

  • Balaram is a veteran industrial designer and educator. He was among the first batch of trainees at the National Institute of design. Later he served as a senior faculty and Chairman of Education at the NID. After retiring from NID, he served as a Dean at DJ Academy of Design, Coimbatore. He also helped in the formation of the Craft Development Institute in J&K. Currently, he is the Director of SASI Creative Colleges, Coimbatore. Apart from his contribution to design education in India, he has practiced industrial design for objects/products critical to Indian masses - like a Bicycle, Bullock Cart, Stone-top, Bamboo Duster, Tongue Cleaner etc. He has also published a book compiling his thoughts and academic papers named ‘Thinking Design’. On this episode, we talk about his surreal childhood, the history of Design in India and his love for designing critical ordinary objects that affect the masses.


    RELEVANT LINKS & INFO
    S. Balaram’s blog - balaram43.blogspot.com
    NID - nid.edu
    DJAD - djad.in
    J&K Craft Development Institute - cdisgr.org
    Sasi Creative Inst. of Design - scid.ac.in
    Kashayam - Crushed Mixture in Ayurveda
    Gunnathotavalasa & Bobili - https://goo.gl/maps/NfVR58STgyqFcTUi8
    Visakhapatnam - en.wikipedia.org/wiki/Visakhapatnam
    Kolam - en.wikipedia.org/wiki/Kolam
    Datun (Balaram used it to make brush) - en.wikipedia.org/wiki/Teeth-cleaning_twig
    Tholu bommalata - en.wikipedia.org/wiki/Tholu_bommalata
    Sari - en.wikipedia.org/wiki/Sari
    Telugu - en.wikipedia.org/wiki/Telugu
    Projector Slides - en.wikipedia.org/wiki/Slide_projector
    Bapu - en.wikipedia.org/wiki/Bapu_(director)
    Rabindranath Tagore - en.wikipedia.org/wiki/Rabindranath_Tagore
    Sarat Chandra Chattopadhyay - en.wikipedia.org/wiki/Sarat_Chandra_Chattopadhyay
    Premchand - en.wikipedia.org/wiki/Premchand
    Sardarji (Sikh Man) - en.wikipedia.org/wiki/Sikhism
    Shantiniketan - en.wikipedia.org/wiki/Shantiniketan
    Kumar Vyas - indianexpress.com/article/india/design-fraternity-mourns-demise-of-nid-faculty-h-kumar-vyas-4585703/
    Dashrat Patel - en.wikipedia.org/wiki/Dashrath_Patel
    Jawaharlal Nehru - en.wikipedia.org/wiki/Jawaharlal_Nehru
    Sarabhai family - en.wikipedia.org/wiki/Sarabhai_family
    Charles Eames - en.wikipedia.org/wiki/Charles_Eames
    Pupul Jayakar - en.wikipedia.org/wiki/Pupul_Jayakar
    The India Report - en.wikipedia.org/wiki/The_India_Report
    Lota (vessel) - en.wikipedia.org/wiki/Lota_(vessel)
    Calico Mills - en.wikipedia.org/wiki/Calico_Mills
    Le Corbusier - en.wikipedia.org/wiki/Le_Corbusier
    Bob Gill - en.wikipedia.org/wiki/Bob_Gill_(artist)
    Mahendra Patel - designedthisway.com (3rd episode)
    George Nakashima - en.wikipedia.org/wiki/George_Nakashima
    Soul of a Tree - nakashimawoodworkers.com/accessory/the-soul-of-a-tree/
    Henri Matisse - en.wikipedia.org/wiki/Henri_Matisse
    Bruce Archer - en.wikipedia.org/wiki/L._Bruce_Archer
    Shiva Nallaperumal - shiva-n.com
    Kalamkari - en.wikipedia.org/wiki/Kalamkari
    Narasimha - en.wikipedia.org/wiki/Narasimha
    Laurie Baker - en.wikipedia.org/wiki/Laurie_Baker
    Padmanabhapuram Palace - en.wikipedia.org/wiki/Padmanabhapuram_Palace
    Indian Oil Corporation - en.wikipedia.org/wiki/Indian_Oil_Corporation
    Vimana - en.wikipedia.org/wiki/Vimana
    Oxygenator - en.wikipedia.org/wiki/Oxygenator
    Sree Chitra Tirunal Institute - sctimst.ac.in
    Dhimant Panchal - www.mitid.edu.in/Dhimant-Panchal.html
    V. S. Naipaul - en.wikipedia.org/wiki/V._S._Naipaul
    Arundhati Roy - en.wikipedia.org/wiki/Arundhati_Roy
    Parimal Parmar - parimalparmar.in
    Langar - en.wikipedia.org/wiki/Langar_(Sikhism)
    Thinking Design (there’s another edition with NID)- www.amazon.com/Thinking-Design-S-Balaram-ebook/dp/B01L1UX5FE
    Irma Boom - en.wikipedia.org/wiki/Irma_Boom
    Barefoot doctor - en.wikipedia.org/wiki/Barefoot_doctor

  • Kalapi is an Indian typeface designer and font engineer. He graduated from The Faculty of Fine Arts, MSU Baroda. And he later pursued his post-graduation in Typeface Design from University of Reading. In 2016, he joined forces with friend and fellow University of Reading graduate Gunnar Vilhjálmsson to set-up Universal Thirst, a design practice specialising in developing typefaces for writing systems of the Indian sub-continent. Universal Thirst has designed multiple latin and Indic bespoke typefaces for various companies, brands and events. Soon, they’re releasing their own retail typefaces. On this episode, we talk about Kalapi’s life, design education and type design work. We talk about his foundry Universal Thirst and the business of Type Design.

    RELEVANT LINKS
    Universal Thirst - universalthirst.com
    Kalapi (The Poet) - en.wikipedia.org/wiki/Kalapi
    Saurashtra (region) - en.wikipedia.org/wiki/Saurashtra_(region)
    Rahul Gajjar - http://rahulgajjar.com
    Sandhya Gajjar - www.dnaindia.com/ahmedabad/report-bringing-the-chhara-community-into-the-mainstream-still-a-long-way-off-2765058
    MSU Baroda - msubaroda.ac.in
    Baroda/Vadodara - en.wikipedia.org/wiki/Vadodara
    Bhasha - www.bhasharesearch.org
    Dr. Ganesh Devy - en.wikipedia.org/wiki/G._N._Devy
    Pavagadh - en.wikipedia.org/wiki/Pavagadh
    Rajkot - en.wikipedia.org/wiki/Rajkot
    NID - nid.edu
    Bauhaus - en.wikipedia.org/wiki/Bauhaus
    Mahendra Patel - designedthisway.com (3rd Episode Guest)
    Weiden + Kennedy - www.wk.com
    Hanif Kureshi - guerrilla.work/About
    GV SreeKumar (IDC) - http://www.idc.iitb.ac.in/gvsree/bio.html
    Fiona Ross - en.wikipedia.org/wiki/Fiona_Ross_(type_designer)
    University of Reading - www.reading.ac.uk
    Neelakash Kshetrimanyum - www.brandnewtype.com
    Gerry Leonidas - leonidas.net
    Gunnar Vilhjálmsson - http://www.gunnarvilhjalmsson.net
    Erin McLaughlin - erinmclaughlin.com
    Linotype - www.linotype.com (Ofcourse)
    Gerard Unger - www.gerardunger.com
    Johnathan Barnbrook - www.jonathanbarnbrook.com/about/
    John Hudson - fonts.adobe.com/designers/john-hudson
    Unicode - http://unicode.org
    Shri-lipi - www.modular-infotech.com/html/shreelipi.html
    Michael Twyman (with his ephemera) - www.flickr.com/photos/dietzsch/6318103998/in/album-72157628061754102/ , www.flickr.com/photos/wasianed/1801854874/in/album-72157602459000103/ , www.flickr.com/photos/wasianed/2175100655/in/album-72157602459000103/
    James Mosley - en.wikipedia.org/wiki/James_Mosley
    St Bride Library - en.wikipedia.org/wiki/St_Bride_Library
    Linotype Gujarati - www.linotype.com/1750/linotype-gujarati-family.html
    Orthography - en.wikipedia.org/wiki/Orthography
    Matras (Devanagri) - en.wikipedia.org/wiki/Devanagari#Vowels
    University of Liden - www.universiteitleiden.nl
    Dutch Type (Book) - http://www.drukeditions.com
    Noto - en.wikipedia.org/wiki/Noto
    STEAM - en.wikipedia.org/wiki/STEAM_fields
    Dalton Maag - www.daltonmaag.com
    Metal Type - en.wikipedia.org/wiki/Type_metal
    Backward compatibility - en.wikipedia.org/wiki/Backward_compatibility
    Complex Script - en.wikipedia.org/wiki/Complex_text_layout
    Hangul - en.wikipedia.org/wiki/Hangul
    Telugu - en.wikipedia.org/wiki/Telugu_script
    Nokia Pure by Dalton Maag - www.daltonmaag.com/work/nokia
    Malcolm Wooden & Northern Block Foundry - thenorthernblock.co.uk/malcolm
    Typotheque Blog - www.typotheque.com/blog
    Logo painted by sign painter Joshua - www.instagram.com/p/B9ETrwOhGi4/
    Sophy Hollington - www.instagram.com/sophyhollington/
    Korra Denim - korra.in
    Dhaka Arts Summit - www.instagram.com/p/B3mGDi0hTvA/
    Bangla - en.wikipedia.org/wiki/Bengali_language
    Fraser Muggeridge Studio - http://pleasedonotbend.co.uk
    Frieze Sans - www.instagram.com/p/B3fBx8zhtXB/
    Here Maps - wego.here.com/
    Indigo Airlines - goindigo.in
    Bauhaus (Font) - en.wikipedia.org/wiki/Bauhaus_(typeface)
    Anagha Narayanan - www.instagram.com/anaghanarayanan/
    Elai - www.instagram.com/p/B7Giry_hUst/
    Variable Font - en.wikipedia.org/wiki/Variable_font

  • Sneha is a young designer, art director and illustrator, based out of Bangalore. She graduated from the National Institute of Design, Ahmedabad with a specialisation in Graphic Design. Sneha has worked with various design studios and tech-companies. She also worked as an in-house designer, and later, Creative Lead at Unacademy, an education technology startup that has grown into a unicorn and household name. Soon, Sneha will be starting Prophecy, a design consultancy while she also pursues her many side-projects. One of them being Tip Top Type Tips a whimsical newsletter on typography. On this episode, talk about the series of events that led to becoming a designer, her experience of working as an in-house designer, her side project Tip-Top-Type-Tips, her ace personal branding skills and much more.

    SECTIONS - TIME INDEX

    Childhood and Early influences - 00:02:40
    Experience at NID - 00:13:20
    Discussion on Design Education - 00:31:40
    Work Ex at Unacademy - 00:42:44
    Discussion on Personal Branding and Social Media - 00:54:00
    Tips for Social Media and Online Presence - 01:00:25
    Tip Top Type Tips - 1:10:40

    RELEVANT LINKS

    •Sneha Sankar - snehasanks.com
    •Prophecy - prophecy.one
    •Tip Top Type Tips - tiptoptypetips.substack.com
    •Roshnara - rosh.persona.co 🙏🏼 Thanks for the Chicken
    •Sneha’s Cricket Interview - www.youtube.com/watch?v=rAVKQCSNtYo&t=16s
    •Toast Masters - toastmasters.org
    •Carnatic Music - en.wikipedia.org/wiki/Carnatic_music
    •NATA test - nata.in
    •National Institute of Design - nid.edu
    •Pragun Aggarwal - pragunagarwal.com
    •Note : Struckby was a studio run by Sanchit and Prateek
    •Sanchit Sawaria - www.sawariasanchit.com
    •Prateek Upreti - www.upretiprateek.com
    •Lolocal - http://snehasanks.com/work/lolocal
    •Gentrification - en.wikipedia.org/wiki/Gentrification
    •Sneha on Twitter - twitter.com/snehasanks
    •Unacademy - unacademy.com
    •Abhinav - twitter.com/abnux
    •Notion - notion.so
    •Webflow - webflow.com/
•CMS - en.wikipedia.org/wiki/Content_management_system
    •Squarespace - squarespace.com
    •ReadyMag - readymag.com
    •Authority - nathanbarry.com/authority/
    •10k Designers - 10kdesigners.com

  • Anant is a creative entrepreneur and design evangelist from New Delhi. He is an alumnus of Wanganui School of Design. New Zealand. He started his first company Inchworks at the age of 23. Currently, he is the Co-founder of The Irregulars Art Fair and creative agency called Bakheda. On this episode, we talk about Anant’s journey as a designer, about the ventures he started and his opinions on design entrepreneurship. Anant also shares with us his personal tips on networking, time management and work-life balance.

    RELEVANT LINKS

    Anant Ahuja - instagram.com/typethug
    Rajouri Garden - en.wikipedia.org/wiki/Rajouri_Garden
    Sikhs -en.wikipedia.org/wiki/Sikhs
    Wanganui School of Design - en.wikipedia.org/wiki/Wanganui_School_of_Design
    Synesthesia - en.wikipedia.org/wiki/Synesthesia
    Satchi and Satchi - saatchi.com
    Klim Typefoundry - klim.co.nz
    Claudia Borella - www.claudiaborella.com
    Kunel Gaur - www.linkedin.com/in/kunelgaur/
    Animal - www.weareanimal.co
    Arvid Lithander - www.arvidlithander.com
    For links regarding work experience of Anant - www.linkedin.com/in/anant-ahuja-96735949
    Lakh - en.wikipedia.org/wiki/Lakh
    AIESEC - aiesec.org
    Belo AirBNB - www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_airbnb_by_designstudio.php
    Jalebi - en.wikipedia.org/wiki/Jalebi
    Imerti - en.wikipedia.org/wiki/Imarti
    Hauz Khas, New Delhi - en.wikipedia.org/wiki/Hauz_Khas
    Worli, Mumbai - en.wikipedia.org/wiki/Worli
    Fyre Fest - en.wikipedia.org/wiki/Fyre_Festival
    Bojack Horseman - en.wikipedia.org/wiki/BoJack_Horseman
    Mr. Peanutbutter - en.wikipedia.org/wiki/Mr._Peanutbutter
    Times Internet - timesinternet.in
    Times Bridge - www.timesbridge.com
    Thane Richard - www.linkedin.com/in/thanerichard/
    The Irregulars arts fair - theirregularsartfair.com
    Tarini Sethi - www.tarinisethi.com
    Bakheda - www.bakheda.co
    72andSunny - www.72andsunny.com
    Kukri - en.wikipedia.org/wiki/Kukri
    Champa Gali - https://goo.gl/maps/4WksGMS3u1i8HJdh8
    Blue Tokai - bluetokaicoffee.com
    Odd Bird Theatre - www.oddbird.org
    Hauz Khas Village - en.wikipedia.org/wiki/Hauz_Khas#Hauz_Khas_village
    Gentrification - en.wikipedia.org/wiki/Gentrification
    Mood Board (Just incase someone doesn’t know about them) - en.wikipedia.org/wiki/Mood_board

  • Ishita is an illustrator and graphic designer from New Delhi. She is a graduate of the National Institute of Design, Ahmedabad and is currently pursuing her masters in Illustration as Visual Essay at the School of Visual Arts, New York. She loves to document moments from her life and travels in her sketchbooks. She co-authored and illustrated - The Girl who went to the Stars and Other Extraordinary Lives, a book published by Penguin Random House, India. On this episode, we talk about Ishita’s journey as a designer and about how she acquired the obsessive habit of documentation through sketching. She also shares with us her struggles in finding a right work-life balance and her efforts to build sustainable work habits.

    SECTIONS - TIME INDEX

    Childhood and Early influences - 00:02:00
    Design Education at NID - 00:11:30
    Graduation Project - 00:21:26
    Part-time job with a start-up - 00:24:40
    Book - ‘The Girl Who Went to the Stars: and Other Extraordinary Lives’ - 00:28:55
    Masters Program at SVA - 00:41:50
    Project - Unladylike - 00:55:00
    Thesis Project - 01:02:00

    RELEVANT LINKS

    Ishita Jain - ishitajain.in
    Ishita Jain Instagram - www.instagram.com/ishitajain24
    Streams in Indian Senior Secondary education - https://en.wikipedia.org/wiki/Education_in_India#12th_(Senior_Secondary_or_Higher_Secondary)_Exam
    Cuttlefish - en.wikipedia.org/wiki/Cuttlefish
    My podcast with Rajesh Dahiya - designedthisway.com
    I can draw (Book) - https://books.google.co.in/books/about/I_Can_Draw.html?id=9CHpeNGWPYgC&redir_esc=y
    Ruskin Bond - en.wikipedia.org/wiki/Ruskin_Bond
    Entomology - en.wikipedia.org/wiki/Entomology
    Gemology - en.wikipedia.org/wiki/Gemology
    NID - www.nid.edu
    Srishti Institute - http://srishti.ac.in
    Green Goose Design - www.greengoosedesign.com
    Tarun Deep Giridhar - www.nid.edu/hi/people/faculty/tarun-deep-girdher.html
    Guesthouser - www.guesthouser.com
    The Girl Who Went to the Stars: and Other Extraordinary Lives - www.amazon.in/Girl-Who-Went-Stars-Extraordinary/dp/0143442627
    Good Night Stories for Rebel Girls - https://www.rebelgirls.co/products/good-night-stories-for-rebel-girls
    Naomi Kundu - www.naomikundu.com
    Kalpana Chawla - en.wikipedia.org/wiki/Kalpana_Chawla
    Janaki Ammal - en.wikipedia.org/wiki/Janaki_Ammal
    SVA - sva.edu
    Visual Journalism - en.wikipedia.org/wiki/Visual_journalism
    Parsons New School - newschool.edu/parsons/
    Pratt Institute - pratt.edu
    Unladylike - ishitajain.in/unladylike-1
    Nariana, Delhi - en.wikipedia.org/wiki/Naraina_Area
    Riverside Park (Manhattan) - en.wikipedia.org/wiki/Riverside_Park_(Manhattan)
    New York Botanical Gardens - www.nybg.org
    Roberto Burle Marx - en.wikipedia.org/wiki/Roberto_Burle_Marx
    Wendy MacNaughton - wendymacnaughton.com
    Dr. Ina Vandebroek - www.nybg.org/person/ina-vandebroek/
    Alex W. Crowder - alexmakesthings.com
    Auroville - auroville.org

  • Ashwini is the co-founder of Elephant Design, India’s largest independent integrated design consultancy with offices in India & Singapore. On this episode, we talk about Ashwini’s journey as a designer, how and why she started Elephant Design with her friends. She also shares with us the thought and process behind some key projects created by the studio. We discuss the unique challenges of being a design entrepreneur in India and about sustaining India’s oldest and largest multi-disciplinary design company against all the odds.

    SECTIONS - TIME INDEX

    Childhood and Early influences - 00:02:00
    Design Education at NID - 00:09:00
    Founding Elephant Design - 00:15:40
    Projects :
    1. Paper Boat - 00:52:00
    2. Tata Salt - 01:13:30
    3. Organic India - 01:24:45
    4. Epigamia - 01:38:00
    Studio culture that scales - 01:49:00
    Discussion on Design Awards - 01:55:00

    RELEVANT LINKS

    Elephant Design - www.elephantdesign.com
    Elephant Design Wikipedia Page - en.wikipedia.org/wiki/Elephant_Design
    Aurangabad, Maharashtra - en.wikipedia.org/wiki/Aurangabad
    NID - www.nid.edu
    IDC -www.idc.iitb.ac.in
    DIA Studio - www.dia.tv
    IIM, Ahmedabad - iima.ac.in
    Nehru Centre - www.nehru-centre.org
    Deutsche Mark - en.wikipedia.org/wiki/Deutsche_Mark
    German Unification - en.wikipedia.org/wiki/German_reunification
    Lakh - en.wikipedia.org/wiki/Lakh
    Pune - en.wikipedia.org/wiki/Pune
    Make in India - en.wikipedia.org/wiki/Make_in_India
    Brand New Conference - bnconf.com
    Forest Young - twitter.com/ten_ten
    Uber Rebranding by Wolf Ollins - www.wolffolins.com/case-study/uber
    PANTONE - pantone.com
    LLP - en.wikipedia.org/wiki/Limited_liability_partnership
    Sole proprietorship - en.wikipedia.org/wiki/Sole_proprietorship
    Confidentiality Agreement - en.wikipedia.org/wiki/Non-disclosure_agreement
    Bookkeeping - en.wikipedia.org/wiki/Bookkeeping
    Paper Boat Drinks - http://www.paperboatdrinks.com
    Paper Boat Branding - www.elephantdesign.com/packaging-paperboat
    Aam Panna - en.wikipedia.org/wiki/Aam_panna
    Aamras - en.wikipedia.org/wiki/Aamras
    Jal Jeera - en.wikipedia.org/wiki/Jal-jeera
    Jagjit Singh, Woh Kagaz ki Kashti - www.youtube.com/watch?v=xEdAiJiwkDE
    Doy Pouches - en.wikipedia.org/wiki/Stand-up_pouch
    Sensory Branding - en.wikipedia.org/wiki/Sensory_branding
    Thandai - en.wikipedia.org/wiki/Thandai
    Kokum - en.wikipedia.org/wiki/Garcinia_indica
    Tata Salt - http://www.tatasalt.com
    Tata Salt Packaging redesign - www.elephantdesign.com/tata-salt
    Brand Positioning - en.wikipedia.org/wiki/Positioning_(marketing)
    Tata Chemicals - en.wikipedia.org/wiki/Tata_Chemicals
    Brand equity - en.wikipedia.org/wiki/Brand_equity
    Thali - en.wikipedia.org/wiki/Thali
    Organic India - www.organicindia.com
    Organic India packaging design - www.elephantdesign.com/organic-india
    Tulsi - tulsi wikipedia in marathi
    Lucknow - en.wikipedia.org/wiki/Lucknow
    Tulsi in Hinduism - en.wikipedia.org/wiki/Tulsi_in_Hinduism
    Epigamia Yogurt Brand - www.epigamia.com
    Epigamia packaging design - www.elephantdesign.com/epigamia
    Epigamia (Greek term) - en.wikipedia.org/wiki/Epigamia
    Ghee - en.wikipedia.org/wiki/Ghee
    Ghee Spread - www.epigamia.com/spreads-made-from-ghee

  • Ritesh began his career advertising while at Wieden+Kennedy, Deutsch, and Saatchi & Saatchi and has since transitioned to leading Product Design and Branding in-house at mission-driven startups. He recently led a 360-degrees rebrand of a dog food startup called Pet Plate with Sagmeister & Walsh and R/GA, while serving as the Senior Director of Brand & UX. Currently, he is working with Serial Box, where he is (re)designing, (re)building, (re)positioning, & (re)branding the platform. On this episode, Ritesh shares with us the story behind how he got into the world of design. He takes us through the Pet Plate’s branding process, from the time the startup decided to rebrand, to deciding on the right design agency for the task and about the partnership with Sagmeister and Walsh (now known as And Walsh). He also talks about the importance of measuring the impact of design and how it can transform our industry. He also talks about diversity, inclusion and equity in the world of design.

    SECTIONS - TIME INDEX

    Childhood, Education and Early days of work - 00:03:00
    Hungry Harvest - 00:18:30
    Petplate - 00:24:00
    Measuring the impact of design - 01:06:00
    Diversity, Inclusion and Equity - 01:29:00

    RELEVANT LINKS

    Ritesh Gupta - www.ritesh-gupta.com
    Serial Box - serialbox.com
    Brand New Conference - bnconf.com
    Temecula, California - en.wikipedia.org/wiki/Temecula,_California
    UCLA - ucla.edu
    MET Logo - wolffolins.com/case-study/the-met/
    Wieden+Kennedy - www.wk.com
    Media planning - en.wikipedia.org/wiki/Media_planning
    Saatchi & Saatchi - saatchi.com
    Deutsch agency -deutsch.com
    Shark Tank - en.wikipedia.org/wiki/Shark_Tank
    Hungry Harvest - hungryharvest.net
    Robert Herjavec - en.wikipedia.org/wiki/Robert_Herjavec
    SNAP - en.wikipedia.org/wiki/Supplemental_Nutrition_Assistance_Program
    Pet Plate - petplate.com
    Renaldo Webb - www.petplate.com/about/
    Sagmeister and Walsh - sagmeisterwalsh.com
    And Walsh - andwalsh.com
    Pet Plate project on And Walsh website - andwalsh.com/work/all/pet-plate/
    McKinsey - mckinsey.com
    RFP - en.wikipedia.org/wiki/Request_for_proposal
    Jessica Walsh - en.wikipedia.org/wiki/Jessica_Walsh
    First Round Conference - underconsideration.com/firstround/
    Anthropomorphism - en.wikipedia.org/wiki/Anthropomorphism
    Moderat Font - tightype.com/moderat/
    A/B testing - en.wikipedia.org/wiki/A/B_testing
    Multivariate testing - en.wikipedia.org/wiki/Multivariate_testing_in_marketing
    Customer acquisition cost - en.wikipedia.org/wiki/Customer_acquisition_cost
    Customer lifetime value - en.wikipedia.org/wiki/Customer_lifetime_value
    McKinsey, The business value of design - www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design
    POC, People of Colour - en.wikipedia.org/wiki/Person_of_color
    Design Census 2019 - designcensus.org
    Non-binary gender - en.wikipedia.org/wiki/Non-binary_gender
    Jammu city, India - en.wikipedia.org/wiki/Jammu
    Glassdoor - glassdoor.com
    Ritesh’s Email ID - [email protected]
    Daler Mehndi - www.youtube.com/watch?v=eZ2PtEx9-ls

  • Kimya Gandhi is a type designer from Mumbai with a passionate interest in Indic type design. She is an alumnus of National institute of Fashion Technology and Industrial Design Centre, IIT Mumbai. She got her professional start interning at Linotype in 2010. Over the next few years she freelanced for several type foundries catering to their multi-script requirements. In 2015, she became a partner at Mota Italic and now focuses on Indic and Latin designs for retail and custom corporate projects. On this episode, we talk about Kimya’s journey as a designer and about some of her key type design projects. She also talks about the unique challenges of designing fonts for Indic scripts and about business aspects of the type design industry.

    RELEVANT LINKS

    Kimya Gandhi - kimyagandhi.wordpress.com
    Motaitalic type foundry - www.motaitalic.com
    Madh Island - en.wikipedia.org/wiki/Madh_Island
    NIFT - nift.ac.in
    Fashion Communication - www.nift.ac.in/bdesfc
    NID - www.nid.edu
    Lettering - en.wikipedia.org/wiki/Lettering
    IDC, IIT Mumbai - www.idc.iitb.ac.in
    White Crow Design - whitecrow.in
    Type Design at Univ. of Reading - typefacedesign.net
    Type Design at KABK, Netherlands - www.kabk.nl/en/programmes/master/type-and-media
    CDAC - cdac.in
    Fontographer - en.wikipedia.org/wiki/Fontographer
    Prof. Kirti Trivedi - www.idc.iitb.ac.in/kirti/index.html
Kohei Sugiura - www.academia.edu/28689470/Kohei_Sugiura_Graphic_Design_Methodology_and_philosophy
    Gurmukhi Script - en.wikipedia.org/wiki/Gurmukhi
Mahendra Patel - designedthisway.com
    Linotype - www.linotype.com
    Monotype - www.monotype.com
    Indian Type Foundry - www.indiantypefoundry.com
    Satya Rajpurohit - www.indiantypefoundry.com/about
Devanagri - en.wikipedia.org/wiki/Devanagari
    DIN Next - www.linotype.com/517415/din-next-family.html
    Jubilee - www.linotype.com/317196/jubilee-family.html
    Akira Kobayashi - www.monotype.com/studio/akira-kobayashi
Type design intensive course - http://typefacedesign.net/courses/tdi/
Cleveland Museum of Art - www.clevelandart.org
Gerry Leonidas - leonidas.net
Fiona Ross - www.reading.ac.uk/typography/about/Staff_list/f-g-e-ross.aspx
Indic Scripts - en.wikipedia.org/wiki/Brahmic_scripts
Dr Vaibhav Singh - www.reading.ac.uk/typography/about/Staff_list/v-singh2.aspx
Rob Keller - www.motaitalic.com/info/about/
Sharad Typeface Download. - setuadvertising.com/sharad76/
SETU Advertising - setuadvertising.com
Conjunct consonant - en.wikipedia.org/wiki/Conjunct_consonant
Maku Typeface - www.motaitalic.com/product/maku/
Dingbats - en.wikipedia.org/wiki/Dingbat
Glyphs App - glyphsapp.com
    Robofont - robofont.com
Chikki Typeface - www.motaitalic.com/product/chikki/
    Chikki, the food - en.wikipedia.org/wiki/Chikki
    Boaty, McBoatface - en.wikipedia.org/wiki/Boaty_McBoatface
    Shirorekha - idc.iitb.ac.in/resources/dt-jan-2009/Anatomy%20of%20Devanagari.pdf
    Physics Envy - en.wikipedia.org/wiki/Physics_envy
Link to my upcoming Gurumukhi Type Inspiration (Mentioned in the podcast) - www.instagram.com/p/BrzbZT3Hxqr/
Golden Temple - en.wikipedia.org/wiki/Golden_Temple
    Type Design Resources from Motaitalic - www.motaitalic.com/info/type-design-resources/
David Jonathan Ross - djr.com
Inga Plönnigs - www.ingaploennigs.com
    OTF - en.wikipedia.org/wiki/OpenType
    TTF - en.wikipedia.org/wiki/TrueType
    WOFF - en.wikipedia.org/wiki/Web_Open_Font_Format
Futurefonts - www.futurefonts.xyz
    EULA - en.wikipedia.org/wiki/End-user_license_agreement
Apache License - en.wikipedia.org/wiki/Apache_License
Danfo Std by Da Design - dadesign.studio/work/danfo-std

  • Seyi Olusanya and Damilola Marcus are the founders of Dá Design Studio, a brand identity design studio from Lagos. Dá Design believes in pushing the boundaries of brand expression in Nigeria, testing the zeitgeist and most importantly, creating effective communication. On this episode we will talk about Damilola and Seyi’s journey as designers, about the formation of da design studio and about the iconic work created by the studio. We will also talk about the unique challenges and opportunities of operating a design studio in Nigeria.

    RELEVANT LINKS

    Dá Design Studio - https://dadesign.studio
    Lagos, Nigeria -en.wikipedia.org/wiki/Lagos
    University of Nigeria -unilag.edu.ng
    Nigerian Independence - en.wikipedia.org/wiki/History_of_Nigeria#Independence
    RGB vs CMYK - en.wikipedia.org/wiki/RGB_color_model vs en.wikipedia.org/wiki/CMYK_color_model
    Yourba culture - https://en.wikipedia.org/wiki/Yoruba_people
    Market March - https://dadesign.studio/work/marketmarch
    Pidgin - https://en.wikipedia.org/wiki/Pidgin
    Igbo People - https://en.wikipedia.org/wiki/Igbo_people
    Kofe Club - https://dadesign.studio/work/thekofeclub
    Cowrywise - https://cowrywise.com
    Y Combinator - https://www.ycombinator.com
    Niara Symbol - https://en.wikipedia.org/wiki/Nigerian_naira
    Indian Rupees Symbol - https://en.wikipedia.org/wiki/Indian_rupee_sign
    Danfo Typeface - https://dadesign.studio/work/danfo-std
    Nollywood - https://en.wikipedia.org/wiki/Nollywood
    YabaTech - http://www.yabatech.edu.ng
    Dribbble Meetups - https://dribbble.com/meetups
    Ije Nwokorie - https://twitter.com/onyeije?lang=en
    Eddie Opara - https://www.pentagram.com/about/eddie-opara
    Osaze Amadasun - https://www.instagram.com/osaze_amadasun/
    BINI playing cards - https://twitter.com/osaze_amadasun/status/1122189125388521474?s=20
    The Fallacy Of The African Aesthetic - https://medium.com/@MarcusandAD/the-fallacy-of-the-african-aesthetic-149193cc846e
    Kerala Sari - https://en.wikipedia.org/wiki/Kerala_sari