Episodes
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In this episode of the Building Better Developers podcast, co-hosts Rob Broadhead and Michael Meloche dig into one of the most underused but powerful tools for business improvement: retrospectives. Whether you’re a startup founder, a seasoned project manager, or a solo entrepreneur, retrospectives are essential for continuous growth and team alignment.
This post captures the key takeaways from the episode and the challenge they leave for listeners at the end.
🔍 What are Retrospectives?In agile development, retrospectives are a regular part of the process. At the end of each sprint, the team takes time to reflect on what went well, what didn’t, and what we can improve.
However, Rob and Michael point out that this practice shouldn’t be limited to software teams. Every business project—from product launches to marketing campaigns—deserves a structured review. Retrospectives help answer the most important question: How can we be better next time?
Retrospectives in the Real WorldRob shares a recent personal anecdote from a hockey game. A late penalty call—after video review—proved that sometimes the real story only becomes clear in hindsight. Similarly, project issues may only reveal their full impact when the dust settles.
Michael echoes this by discussing his struggle to disconnect from work, even after projects wrap. He emphasizes that finishing a project isn’t the end—it’s the beginning of learning.
🔧 How to Run an Effective Business Retrospective1. Gather a Paper Trail
Pull together your milestones, status updates, emails, Slack threads, and anything else that shows how the project unfolded. Don’t rely on memory alone.
2. Look at the Whole Timeline
Too often, retrospectives focus only on the final sprint or the last few weeks. Instead, start at the beginning. What was your original estimate? What changed?
3. Invite Honest Feedback
Michael stresses the importance of creating a “safe space” where everyone can share the good, bad, and ugly without fear of blame. “This is not the time to get emotional,” he says. “It’s time to get real.”
💡 Callout: “If your retrospective is all rainbows and unicorns, dig deeper. There’s always room to improve.” — Rob Broadhead
4. Document Lessons Learned
After everyone has shared their thoughts, organize your notes into action items. What will you do differently next time? What can you improve today?
5. Prioritize for Change
Don’t try to fix everything. Choose 2–3 key areas for improvement and build them into your next plan. Track these changes across future projects to see if the issues were one-offs or trends.
🧩 Common Pitfalls and Hidden InsightsMany teams avoid retrospectives because they fear confrontation. But avoiding discomfort now only leads to bigger problems later. Michael highlights one big cause of project failure: misaligned talent. Assigning the wrong developer to a tech stack they don’t know can derail months of work.
Other questions to ask:
Did we start testing at the right time? Did we bring the right people in early enough? Were our environments ready when needed?These aren’t just technical issues—they’re signs of process breakdowns that can be corrected if surfaced honestly.
🎯 Episode Challenge: Your Mini RetrospectivesAt the end of the episode, Rob offers a challenge:
Take 15–20 minutes today to reflect on your last project.
What went well? What went poorly? What would you do differently next time?Even if the project was months ago, the process of reflecting can help you identify what to change, and remind you to document better for next time.
📝 Pro Tip: Don’t wait until the end of a long project. Build mini-retrospectives into your workflow every few weeks.
Final ThoughtsThis episode of Building Better Developers is a call to action: don’t waste your hard-earned experience. Capture it, learn from it, and grow. Whether managing a dev team, running a startup, or building your brand, retrospectives are the secret weapon for smarter, more effective business decisions.
Ready to improve your next project? Start with your last one.
📩 Keep Building BetterSubscribe to the Building Better Developers podcast for more actionable insights on product strategy, technology leadership, and business growth. Have feedback or questions? Reach out at [email protected]—the team would love to hear from you!
Additional Resources Prepare For Your Retrospective Moving Forward – Releasing Past Mistakes Learning From Your First Business Building Better Businesses – With Bonus Content -
In a recent episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche explore the value of a business tune-up—a mid-year check-in designed to help business owners realign with their goals, improve operations, and reduce waste.
Whether your business is thriving or simply coasting, regular evaluations can uncover blind spots, highlight new opportunities, and help you operate more effectively.
What Is a Business Tune-Up?Rob Broadhead describes a business tune-up as a strategic assessment of your company’s core elements—from technology and marketing to compliance and overall alignment with your mission.
It’s not just about checking sales metrics. It’s about asking:
Are we still aligned with our mission? Is our customer experience consistent and strong? Are we positioned for sustainable growth?This type of review should happen at least once or twice a year and can often be completed in 30 minutes or less.
Business Tune-Up Step 1: Review Your Website and MessagingYour website is often a potential customer's first interaction with your business. Rob recommends reviewing:
Site functionality and uptime Messaging and value proposition Blog content freshness Design consistency and brandingWalk through your website as if you were a first-time visitor. Does it clearly explain what you do? Are there outdated blog posts or confusing navigation paths?
Business Tune-Up Step 2: Audit Subscriptions and ExpensesMichael Meloche shares how he routinely reviews business expenses to identify unnecessary costs and expired tools. He recommends:
Reviewing all active services and tools Identifying subscriptions no longer in use Evaluating recurring expenses for ROIMany businesses waste hundreds or even thousands per year on forgotten tools. This step alone can have an immediate financial impact.
Business Tune-Up Step 3: Adjust for Growth and ScaleIf your business is growing, your infrastructure should grow with it. Michael emphasizes reviewing internal workflows and team bandwidth to determine if:
It’s time to hire additional help or virtual assistants Agile practices and documentation need improvement Your current tools can be consolidated or upgradedRob notes that as businesses grow, systems that worked early on can quickly become limiting. Simplifying and integrating tools may offer greater efficiency and ROI.
Business Tune-Up Step 4: Check for Compliance and SecurityStaying compliant is essential, especially in regulated industries like healthcare, finance, and technology.
Your compliance check should include:
Reviewing certifications and licenses Verifying software updates and security patches Staying informed on new industry regulationsNeglecting updates or certifications can lead to legal issues or vulnerabilities. Keeping up with best practices ensures stability and avoids disruptions.
Business Tune-Up Step 5: Refresh Marketing and OutreachMarketing is often neglected during busy periods, but it shouldn’t be.
Key areas to review:
Campaign performance (email, PPC, content) Social media presence and engagement Follow-up processes for leads Marketing funnels and conversion pathsMichael reminds listeners that maintaining an active presence—even in slower seasons—can generate new leads and keep your brand top of mind.
Episode Challenge: Complete a 30-Minute Business Tune-UpRob concludes the episode with a simple but impactful challenge:
Take 15 to 30 minutes this week to perform a business tune-up.
Review your website, marketing, expenses, workflows, and compliance. Even small improvements can generate new opportunities, cut costs, or increase performance.
Stay ConnectedWe want to hear from you. Whether you’ve completed a business tune-up or have questions about how to start, reach out:
Email: [email protected] X (formerly Twitter): @develpreneur YouTube: Developer Podcast Channel LinkedIn: https://www.linkedin.com/company/develpreneur/ Final ThoughtsA business tune-up doesn’t require massive changes, but it can drive significant results. Taking a step back helps ensure that your tools, team, and tactics support your long-term vision. Use this moment to clean up, recalibrate, and prepare for the next growth phase.
Additional Resources Reflect on How To Become More Effective, Then Tune And Adjust A Solid Restart – Stop, Plan, Reset, Go Habit Review for Developers: Boost Productivity and Build Better Workflows Building Better Businesses – With Bonus Content -
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In this episode of Building Better Developers, Rob Broadhead and Michael Meloche explore impostor syndrome—a challenge many entrepreneurs and leaders silently struggle with. You're not alone if you’ve ever felt unworthy of success or like you don’t belong.
Why Impostor Syndrome Appears After SuccessImpostor syndrome tends to show up at the most inconvenient times, usually after a win. You’ve landed a big client or completed a major project, but instead of confidence, you feel doubt.
Michael identifies three primary triggers:
Burnout – You’re stretched too thin and start to question your ability. Lack of direction – Uncertainty about what’s next fuels anxiety. Criticism – Negative feedback sticks harder than positive progress.💡 “You may not feel different, but your momentum is finally paying off.” – Rob Broadhead
The Risk of Ignoring Impostor Syndrome in BusinessRob explains that impostor syndrome can derail progress. It causes you to second-guess your success and stalls the rhythm that helped you grow.
Michael shares a personal story: after rising to a leadership role in healthcare, he left, not because of performance, but because the toxic environment fed his self-doubt. Sometimes, impostor syndrome is triggered by external circumstances, not internal flaws.
Reframing Impostor Feelings Into GrowthRob reminds us that comparison is dangerous. Your story is unique, and judging your path against others only fuels impostor syndrome.
He encourages a mindset shift:
Your success is valid, even if it came suddenly. Momentum often builds quietly, then breaks through. You’re not an impostor—you’ve grown into your potential.🎯 “You’re not an impostor. You’re someone who showed up every day and kept going.”
Your Weekly Challenge: Reflect on Impostor MomentsThis week’s challenge is about introspection:
Are you experiencing impostor syndrome right now? What triggered it—stress, fear, criticism? What can you do today to take a confident step forward?Identifying patterns and acknowledging your achievements can turn doubt into fuel for progress.
Don’t Face Impostor Syndrome AloneMichael’s advice? Getting perspective and support from someone who knows your journey, whether it’s a mentor, close friend, or coach, can help you reset and regain clarity.
Final Thoughts: You’re Not an Impostor—You’re EvolvingFeeling like an impostor doesn’t mean you don’t belong—it means you’re growing. That discomfort is a sign that you’re stepping into new territory.
Own it. Embrace it. Use it.
📩 Keep Building BetterSubscribe to the Building Better Developers podcast for more actionable insights on product strategy, technology leadership, and business growth. Have feedback or questions? Reach out at [email protected]—the team would love to hear from you!
Additional Resources Navigating Difficult Conversations: Insights from the Building Better Developers Podcast Managing Stress Through A Calculated Approach Stop Chasing Your Tail: How To Reset Your Progress Without Panicking Building Better Businesses – With Bonus Content -
In this episode of Building Better Developers, Rob Broadhead and Michael Meloche explore what it means to go off the rails in business—and how to get back on track. From chaotic workloads to scattered thinking, they break down the signs, the causes, and the concrete steps to help you regain control and clarity.
💡 Quick Insight:
Even your best efforts can feel like spinning wheels when your business is off track. The key is not to do more—it’s to refocus.
What Does It Mean to Be Off the Rails in Business?The phrase “off the rails in business” describes a common but serious problem: you’re working harder, but falling further behind. Maybe your to-do list never ends, deadlines slip, and your downtime feels exhausting. As Rob describes, it’s like switching website themes and ending up in a rabbit hole of distractions and rework.
Michael shares his moment of derailment—a single ticket turned time sink—which echoes what many developers and business owners experience. One task hijacks your attention and throws everything else out of balance.
Why Multitasking Pushes You Off the Rails in BusinessA major contributor to chaos? Multitasking.
Michael debunks the multitasking myth: “If you’re juggling two complex problems, you’re not being productive—you’re just dividing your brainpower.” Context-switching slows you down and increases stress. Instead of progress, you get fatigue and frustration.
🧠 Callout:
Proper focus means doing one thing at a time. You’re faster, sharper, and more likely to finish well.
Warning Signs You’re Off the Rails in BusinessRob explains how overwhelm sneaks in. It might start with 40 hours a week and creep up until you’re doing 80—without even noticing. Suddenly, tasks pile up faster than you can finish, and you end up playing catch-up 24/7.
Michael adds that sleep and downtime become less restorative. Even off the clock, your brain replays task lists or stress dreams. That’s a clear signal you’ve gone off the rails in business.
Look out for:
Long hours with diminishing returns Frustration when trying to prioritize No mental separation between work and rest A lack of meaningful task completion Simple Ways to Reset When You’re Off the Rails in BusinessThis episode isn’t just about recognizing the chaos but fixing it.
✅ Start with a Simple ListMichael emphasizes returning to basics: create a short, actionable to-do list. Rob recommends the “eat the frog” technique—do the most challenging task first, then build momentum.
✅ Cut Inputs and DistractionsTurn off notifications, close unnecessary tabs, and silence nonessential communications. Michael even suggests shrinking your screen: fewer distractions = more done.
✅ Limit Your WorkspaceWork in a smaller, quieter space. Avoid mixing leisure with labor. If you game or relax in the same space you code, your brain won’t reset.
✅ Accept You Can’t Do It AllRob offers a hard truth: sometimes you must take the loss. Focus on finishing the most important thing. Trying to do everything means finishing nothing.
Final Thoughts: Reset, Don’t Burn OutWhen you’re off the rails in business, doing more won’t solve it. Instead, stop. Focus. Simplify. Get a small win and build momentum from there.
📝 Challenge of the Week:Every morning, take 2 minutes to assess your mental state. How do you feel? What one thing must get done today? Write it down—and do only that.
📩 Keep Building BetterSubscribe to the Building Better Developers podcast for more actionable insights on product strategy, technology leadership, and business growth. Have feedback or questions? Reach out at [email protected]—the team would love to hear from you!
Additional Resources Stop Chasing Your Tail: How To Reset Your Progress Without Panicking A Solid Restart – Stop, Plan, Reset, Go PTO Taking Breaks: Why You Need More Than a Long Weekend Building Better Businesses – With Bonus Content -
In this episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche discuss one of the most underrated leadership and communication skills in business: reading the room. Whether you’re pitching a project, leading a team meeting, or giving a client presentation, understanding how your audience is responding in real time is the key to success.
This episode bridges the gap between performance, perception, and persuasion—and shows why paying attention is as important as being heard.
💡 Quick InsightReading the room is about adapting your message on the fly to match your audience’s energy, reactions, and needs.
What Does “Reading the Room” Actually Mean?Rob begins by defining the concept: reading the room means understanding how your audience receives your message. It’s not just about knowing your content—it’s about learning how it’s landing. Are they bored, intrigued, confused, or excited?
Simple cues like body language, eye contact, note-taking, and facial expressions help you determine whether to stay the course or pivot.
For example, if you present a design idea and mention it being “purple,” and everyone suddenly frowns or checks their phone—that’s your cue to reconsider the color scheme.
Use Simple Cues to Gauge Reactions✅ Positive indicators:
Smiles, nods, focused eye contact, and laughter
❌ Negative indicators:
Looking at phones, crossed arms, blank stares, groans
Michael’s Take: Lead With EngagementMichael points out that comics have long understood the value of “testing the waters.” His advice: begin with something interactive—an icebreaker, a question, or a relatable story. This will give you early insight into the audience’s energy and mood.
However, be mindful of selective engagement. Calling on introverts or hesitant individuals can backfire. Know your audience, and engage accordingly.
🎯 Pro TipStart with a relatable topic—weather, local sports, or a widely shared frustration. Use this to connect with the audience before diving into deeper content.
Practical Tips to Build Your Room-Reading SkillsRob and Michael offer several techniques that anyone—developer, team lead, manager, or entrepreneur—can use to sharpen their ability to read the room:
Observe before you act: Quietly watch how people interact at the start of the meeting. Look for patterns: Is one side of the room more responsive? Use humor strategically: A shared laugh can unite the room quickly. Adjust mid-stream: If you lose the room’s energy, switch gears. 🧠 Weekly Challenge: Hone Your Observation Skills Find a setting—a coffee shop, park, or waiting area—where you’re simply an observer. Spend 5–10 minutes analyzing how people interact. Then ask yourself: What would I say to grab their attention right now and steer them toward a shared emotion or idea?This challenge helps you build intuition and awareness that you can use in business presentations and leadership moments.
Final Thoughts: Reading the Room is a SuperpowerMastering how to read the room can dramatically change how others perceive you, whether you’re pitching, presenting, or simply collaborating. It transforms one-sided talks into meaningful conversations and helps your audience feel seen, heard, and valued.
📩 Keep Building BetterSubscribe to the Building Better Developers podcast for more actionable insights on product strategy, technology leadership, and business growth. Have feedback or questions? Reach out at [email protected]—the team would love to hear from you!
Additional Resources Navigating Difficult Conversations: Insights from the Building Better Developers Podcast Pitching Your Business: Start Conversations That Drive Growth Face-To-Face Conversation – Efficient And Effective Building Better Businesses – With Bonus Content -
In this episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche walk you through how to demo your product in a way that not only shows off your work but also gathers critical feedback. Whether you’re pitching to potential clients, investors, or internal stakeholders, the proper demo can shape the direction of your product and business.
💡 Quick InsightThe goal isn’t just to impress—it’s to learn. A successful product demo uncovers how your audience thinks, feels, and reacts.
Why Learning How to Demo Your Product Is EssentialLearning how to demo your product effectively goes beyond closing deals. Product demos are one of the best opportunities to validate your design, features, and user experience. According to Rob, a good demo is a goldmine for insight—not just a flashy sales pitch.
Instead of asking, “Did they like it?” ask, “What did I learn from that?”
How to Demo Your Product by Highlighting Strengths or WeaknessesBefore presenting, choose your strategy:
Highlight strengths to double down on what works Expose weaknesses to get help improving problem areasFor example, if your product’s interface is great but reporting is weak, don’t ignore reporting. Show it, ask about it, and solicit targeted feedback. That’s how you improve.
Michael shares a story from college where a hardware failure nearly ruined his team’s demo. Thanks to practice, they improvised successfully. The takeaway? Always rehearse your script, because live demo time is valuable and limited.
🛠️ Subtle Cues: Use Live Feedback in the MomentPart of knowing how to demo your product includes reading the room. Look for signs of confusion, interest, or resistance. If someone frowns or seems hesitant, ask them directly. Often, people just need a nudge to open up.
“If your audience has no questions, you probably missed the mark.” – Rob Broadhead
The best demos lead to honest conversations, not just polite applause.
A/B Testing as a Strategy for Product DemosWant to improve your demo game? Rob suggests using A/B testing for demos. Create two or more variations of your presentation and see which resonates more.
Demo A might show off Feature X Demo B might highlight Feature Y Record which gets better reactions, more questions, or stronger engagementThis technique is especially useful at trade shows or meetups, where you can test pitches quickly with varied audiences.
How to Demo Your Product Like a ProMichael reminds us that you don’t need a perfect product to start demoing. Use prototypes, early versions, or limited-feature trials. Attend meetups, present at conferences, or offer free trials with specific features.
Your product won’t grow in a vacuum. It develops through interaction.
And remember: your first audience might not be your best-fit customer. Testing with different people gives broader insights—and sometimes, reveals entirely new market directions.
🎯 This Week’s Challenge: Demo Your BusinessRob issues a practical challenge:
“What would a demo of your business look like?”
Think beyond elevator pitches. If someone gave you 15–30 minutes, what would you say? What features, benefits, or challenges would you share?
Better yet, record yourself. You’ll identify habits, rough transitions, and opportunities to improve your message and delivery.
Final ThoughtsLearning how to demo your product is foundational for developers and entrepreneurs. A polished, feedback-focused presentation helps you improve your product, sharpen your message, and better connect with your audience.
Don’t just perform—engage. The right feedback can turn a good product into a great one.
📩 Keep Building Better
Subscribe to the Building Better Developers podcast for more actionable insights on product strategy, technology leadership, and business growth. Do you have feedback or questions? Email the team at [email protected]—they’d love to hear from you!
Additional Resources Successful Presentation Tips for Developers: Effective Demo Strategies Building Out Your Application From a Demo The Power of Clickable Demos in the Software Development Lifecycle Building Better Businesses – With Bonus Content -
In the latest episode of the Building Better Developers podcast — part of the Building Better Businesses season — Rob Broadhead and Michael Meloche tackle an all-too-common challenge: how to stop chasing your tail when you’re overwhelmed.
When panic sets in, it’s easy to feel trapped and exhausted. But by learning to recognize the signs early and taking small, strategic steps, you can break the cycle and get your progress back on track.
Stop Chasing Your Tail: Recognize When You’re StuckPanic usually strikes when we realize we’re no longer moving forward. Rob describes this moment as a dog chasing its tail — you suddenly become aware that you’re going nowhere, which triggers frustration or fear.
Common causes include:
Overcommitment and unrealistic expectations Financial stress from unplanned expenses Projects running off course Emotional burnout from constant pressureCallout: “Sometimes the best first step is to simply stop and admit: this isn’t working.” — Rob Broadhead
Before rushing to fix everything at once, take a moment to breathe. Acknowledge where you are without judgment — it’s the first step toward real progress.
Reset Your Focus and Stop Chasing Your TailOnce you’ve caught yourself chasing your tail, the next step is resetting your focus. Michael Meloche shared a simple but powerful process:
Assess the Situation: Figure out why you’re stuck. Time, money, overcommitment? Identify the actual causes. Set a Realistic Goal: Pick an achievable objective. Make sure it’s something you believe you can reach. Take One Step Forward: You don’t need to solve everything today. Just move one inch closer to your target.Rob emphasized that panic often prompts us to make bad decisions. Instead, progress happens through small, steady steps, and each small win builds confidence.
Pro Tip: If your goal feels overwhelming, break it into even smaller milestones.
Take Your First Step: Stop Chasing Your Tail TodayThe biggest challenge once you’re stuck is picking your first step. It doesn’t have to be huge — it just needs to be in the right direction.
Need to fix your finances? Cancel one small expense today. Overwhelmed with work? Finish one small task you’ve been avoiding. Stuck in a complicated client relationship? Draft an email to start the conversation.Callout: “Momentum builds when you focus on just one small, positive action at a time.” — Rob Broadhead
Even slowing down your tail-chasing a little bit helps. Eventually, you’ll regain control, stop spinning, and move purposefully toward your goals.
Challenge of the EpisodeThis week’s challenge is simple but powerful:
If you feel stuck, take just one step forward today.
Pause. Breathe. Pick one action that moves you closer to your goal. You’ll be amazed how much better you feel once you’re driving — even if it’s just one small victory.
And remember, Rob and Michael invite you to reach out anytime at [email protected] if you want to share your journey or need a boost of encouragement. You’re not alone — we’re all building better businesses, one step at a time!
Additional Resources Developer Tools That Transform: Habits for Smarter Development Managing Stress Through A Calculated Approach Why Setting Deadlines Is the Key to Successful Projects Building Better Businesses – With Bonus Content -
Welcome back to another episode of the Building Better Developers podcast! In this session, Rob Broadhead and Michael Meloche dive into one of the most potent strategies for startups and growing businesses: building a minimal viable product (MVP) that delivers real customer value — without draining your time or budget.
Learn how focusing on the essentials can help you launch smarter, generate revenue faster, and build a product your customers truly need.
What is a Minimal Viable Product (MVP)?At its core, a minimal viable product is the simplest version of a product that delivers real value to customers. Rob defined it as:
Definition: The least amount of work needed to solve a customer’s problem and receive value (and payment) in return.
An MVP isn’t just a rough draft — it’s a usable, valuable product without unnecessary features. The goal is to solve real problems and gather feedback before investing heavily in polish or expansion.
Rob and Michael emphasized: solve the customer’s immediate problem first, then grow and refine over time.
Building a Minimal Viable Product Under Tight DeadlinesRob explained how real-world MVP development often happens under budgetary and time pressures.
Using backward scheduling, you start with a firm deadline and map all tasks backward, including coding, testing, deployment, and client training.
When a project slips behind, Rob likened it to being in a sinking boat:
Callout: “You start throwing unnecessary features overboard to stay afloat and meet your goal.”
This mindset forces you to focus only on what is essential for delivering a usable and valuable product.
Strategies for a Successful MVP LaunchMichael shared key strategies for building a winning MVP:
Identify Core Infrastructure Early: Understand what servers, integrations, and compliance needs must be addressed upfront. Start Minimal, Grow Later: Build a basic but functional version first. Leave polish and extra features for after you solve the core problem. Include Testing Early: Invest in automated and user testing from the beginning to catch bugs and inefficiencies while they’re still easy to fix.Tip: “A minimal viable product means delivering the highest value with the least wasted effort — not sacrificing quality.”
Launching an MVP early allows honest customer feedback to shape your product, saving time and money in the long run.
Episode Challenge: Review and Trim Your Feature ListThis episode’s challenge is simple but powerful:
Critically review your feature list or project backlog. Ask yourself: Does this feature directly solve a customer problem? Trim anything that adds complexity without delivering immediate value.By applying minimal viable product thinking, you can accelerate delivery, control costs, and create better customer outcomes — all while staying on track.
Final Thoughts: Smart MVPs Lead to Stronger BusinessesDelivering a minimal viable product is about prioritization, not shortcuts.
When you focus on solving real problems and strip away distractions, you create faster wins, better products, and happier customers — without blowing your budget.
Ready to level up your business and development skills?
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Additional Resources Defining An MVP Properly for Your Goals Defining ‘Done’ in Agile: How to Stay on Track and Avoid Scope Creep A Positive Look At Scope Creep Building Better Businesses – With Bonus Content -
In the latest episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche explore the real impact of not taking time off. Titled “PTO: Taking Breaks,” the episode is a candid, at times humorous, look at why stepping away from work is crucial, not just for employees, but for entrepreneurs, managers, and developers alike.
🛑 PTO Taking Breaks Is Not a Luxury—It’s a NecessityRob admits he preaches taking time off but struggles to follow his own advice. Michael shares a cautionary tale about being the only person at his company who could handle a crisis, getting called during a literal mountain climb. The problem? No PTO plan. No backup. That kind of burnout is all too common.
“PTO isn’t just for employees—it’s for your mental health, your business, and your sanity.” – Michael Meloche
🧠 How PTO Taking Breaks Supports Mental HealthThe hosts emphasize that burnout doesn’t just affect your energy—it also affects your relationships, productivity, and decision-making. Rob contrasts two work schedules: one that included long breaks and focused time blocks, and one that pushed him from 6 AM to 7 PM nonstop. The verdict? Without breaks, even high performers become less effective.
Callout: PTO taking breaks isn’t weakness—it’s smart business.
🚫 Three-Day Weekends Don’t CountRob issues a reality check: a three-day weekend isn’t enough to unwind. Friday is spent catching up, Saturday is spent stressing about Friday, and Sunday is spent worrying about Monday. Real rest comes after the decompression curve, typically on day four or five.
“A true break begins once your mind finally stops racing—and that takes time.” – Rob Broadhead
🛠️ Build Systems That Let You Step AwayMichael and Rob both highlight a key to long-term success: designing your role and your company so they can operate without you. If you can’t unplug without a disaster, the issue isn’t the workload—it’s the lack of systems and delegation.
Michael even references Tim Ferriss’ famous point: if you can’t remove yourself, you don’t have a business—you have a job with overhead.
🎯 Weekly Challenge: Define Your Ideal Work-Rest RhythmThis week’s challenge is twofold:
Reflect on your most productive daily rhythm—Are you an early bird or a night owl? How can you schedule focused blocks that align with your energy? Plan your next real PTO—at least 4–5 days, without email, Slack, or your laptop.Challenge Callout: When was the last time you took more than four days off—without technology?
Final Thought: PTO Taking Breaks Makes You BetterAt the core of this episode is a simple but powerful idea: you cannot give your best when you’re running on empty. Whether you’re building a business, managing a team, or coding the next great app, you need downtime to do your best work.
So stop glorifying the grind. Take a break. Plan a vacation. Step away from the screen—and come back stronger.
📩 Keep Building Better
Subscribe to the Building Better Developers podcast for more actionable insights on product strategy, technology leadership, and business growth. Do you have feedback or questions? Email the team at [email protected]—they’d love to hear from you!
Additional Resources When Coffee Hits the Fan: Developer Disaster Recovery Finding Balance: The Importance of Pausing and Pivoting in Tech Supercharge Your Focus and Productivity: Expert Tips for Success Building Better Businesses – With Bonus Content -
In this episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche dive deep into a critical—but often misunderstood—element of project management: setting deadlines. This episode goes beyond the basics of timelines and introduces the psychology, strategy, and communication needed to make deadlines effective, not stressful.
Why Setting Deadlines Matters for Business ProjectsDeadlines define a project’s rhythm. As Rob puts it, “the deadline is the finish line.” It’s not just about when code is complete—it’s about when the product is ready for delivery, after testing, packaging, training, and documentation.
Deadlines force prioritization. Without them, projects risk becoming endless cycles of scope creep and perfectionism. But setting arbitrary or unrealistic deadlines can just as easily derail progress.
🛠️ Pro Tip: Don’t confuse code complete with project complete. Always factor in post-dev steps like UAT, deployment, and training.
The Psychology of the DeadlineRob shares a story of adjusting clocks in his home to help a chronically late family member—an example of how deadlines are often more psychological than technical.
This translates to project work, where teams may pad estimates or set artificial deadlines to force earlier delivery. Agile frameworks like Scrum embrace this by using time-boxed sprints to create urgency and reduce procrastination.
🧠 Callout: Know your team. Some people thrive under pressure. Others need more space. Tailor your deadlines accordingly.
Waterfall, Agile, or Somewhere In-Between?Michael discusses the contrast between Waterfall and Agile methods. For new projects, spending more time upfront to define user stories and requirements can create more reliable deadlines. In ongoing projects, Agile’s iterative cycles help manage evolving requirements, but deadlines still matter.
Whether it’s a feature release or a bug fix, every task needs a timeline to stay focused and accountable.
The Pareto Principle in Deadline PlanningMichael invokes the 80/20 rule: aim to deliver 80% of the features on time, with 20% reserved for polish, stretch goals, or unexpected blockers. Build slack into the schedule like airlines do with flight times. Customers are happier when you’re early than when you’re late.
⏳ Did You Know? Airlines improved customer satisfaction by padding schedules—80% of flights now arrive “early.” Apply this mindset to your dev work.
Clear Communication is Non-NegotiableBoth hosts stress that if a deadline needs to move, communicate early and honestly. Clients value transparency over surprises. If you’re late because of scope creep, own it. If it’s your mistake, fix it—even if it means eating the cost.
Your credibility is built not on perfection, but on reliability.
Weekly Challenge: Define “Done”Rob’s challenge this week is deceptively simple:
Think of a current project. Define what “done” means to you. Now, define what “done” means to your customer. List the steps required to bridge that gap.Only then can you set a deadline that truly aligns with expectations.
Final ThoughtsDeadlines are less about time and more about expectation management. From internal planning to external delivery, successful businesses treat deadlines as promises, not guesses.
Set them thoughtfully. Communicate them clearly. Most importantly, deliver on them.
🎯 Takeaway: A well-set deadline isn’t just a timeline—it’s a roadmap to success.
📩 Keep Building Better
Subscribe to the Building Better Developers podcast for more actionable insights on product strategy, technology leadership, and business growth. Do you have feedback or questions? Email the team at [email protected]—they’d love to hear from you!
Additional Resources Managing Anxiety and Stress: Insights and Strategies for Daily Life Deadlines: A professional approach to the Side-Hustle Estimation Essentials: How to Nail Pricing for Development Projects Building Better Businesses – With Bonus Content -
In the latest Building Better Developers podcast episode, co-hosts Rob Broadhead and Michael Meloche discuss an uncomfortable but essential part of doing business: what to do when you make a mistake. More specifically, they explore how turning errors into opportunities can be a powerful tool for building customer trust in business, strengthening relationships, and creating long-term success.
🎧 Listen Now:
Why Building Trust Matters More Than Being FlawlessNo business is perfect. Mistakes are part of growth. What truly separates successful companies is how they respond when things go wrong. Do they go silent—or step up?
“If you made the mistake, take ownership—and do what’s right for the customer.” – Michael Meloche
This episode focuses on real-world scenarios where transparency, integrity, and follow-through have proven to be the foundations for building customer trust in business.
💡 Strategy Highlight: Give More Than Just an ApologyRob shares a case where he overlooked an email tied to a client’s active marketing campaign. The oversight wasn’t catastrophic, but it cost the client momentum.
Instead of brushing it off, Rob:
Took responsibility Fixed the issue Forgave part of the invoiceCallout: Sometimes, the fastest way to earn loyalty is to share the burden—not just say “sorry.”
This approach showed that the client’s success mattered more than the billing cycle—strengthening trust in the process.
When Walking Away Is the Right CallTrust also means knowing when a working relationship no longer serves either party. Michael discusses challenging situations where clients became hostile or manipulative.
In those cases, refunding invoices or ending the engagement was the best course of action. It preserved professionalism and set a boundary.
Tip: Customer communication strategies aren’t just about fixing things—they’re about knowing when to say “no more.”
The Foundation: Clear Agreements Build Stronger TrustOne major takeaway: Trust starts long before things go wrong. Clear contracts and expectations reduce the risk of confusion, disputes, or unrealistic assumptions.
Rob emphasizes the importance of outlining deliverables, rates, and support terms in writing and reviewing them with the client.
Pro Tip: Run your proposal through an AI tool and ask how a customer might interpret it. You’ll often uncover potential gaps or risks.
Flexible Payment as a Trust-Building ToolSometimes trust isn’t built in a single moment—it’s nurtured over time. Rob shares how creative billing, like “pay now, catch up later” or offering discounted hours, can show clients you’re invested in their success.
Callout: Trust grows when customers see you’re willing to meet them where they are—not just invoice them for where you want to be.
These thoughtful adjustments can help small businesses thrive while positioning you as a long-term partner, not just a vendor.
Building Customer Trust in Business Is a ChoiceThis episode of Building Better Developers reminds us that every mistake is a chance to earn more trust. Whether you’re waiving an invoice, offering a discount, or walking away respectfully, what matters most is how you show up.
Use strong customer communication strategies. Be transparent, kind, and fair. Most importantly, be accountable.
🎯 Episode Challenge: Audit Your AgreementsRob leaves us with a practical challenge:
🔍 Review your current contracts and service agreements.
Ask yourself:
Are your deliverables clearly defined? Do you specify what happens if something goes wrong? Is there language covering change requests or dispute resolution?If you’re missing any of that—or don’t have written agreements—now’s the time to fix it. A firm contract protects you and helps build customer trust in business by setting clear expectations from day one.
Challenge Summary: Review and improve your contracts to better protect your business and strengthen client trust.
Additional Resources Moving Forward – Releasing Past Mistakes Trust But Verify – Avoid Business Assumptions Business Networking Strategies: How to Build Real Relationships That Grow Your Business Building Real World Software – No More Best Practices Building Better Businesses – With Bonus Content -
“The more you can adjust your communication to fit your customer, the more effective you’ll be.” – Rob Broadhead
In this episode of Building Better Developers, part of the Building Better Businesses season, hosts Rob Broadhead and Michael Meloche explore customer communication strategies. From tone and timing to tools and follow-up processes, they share real stories and practical tips that every developer and entrepreneur should know.
Tone and Timing: Keys to Effective Customer Communication StrategiesOne of the top takeaways? Tone matters.
Even when following up on an unanswered email, how you phrase things can shape how your customer perceives you. Rob cautions against saying things like, “As I said in my last email…”, which can feel accusatory. Instead, assume the best: maybe the message got lost, or perhaps they’re dealing with their storms (literal or figurative).
⏱ Timing tip: If you don’t get a response within 24–48 hours, follow up—but kindly. A quick “just checking in” keeps communication open and positive.
Customer Communication Strategies Start with the Right Tools“Don’t force your communication tools on your customers. Find out what works best for them.” – Michael Meloche
Different customers prefer different channels. Some want a phone call, others prefer text, while many prefer email. Your job? Adapt to their preferences. This can be a game-changer in building trust for developers and entrepreneurs juggling multiple platforms.
🛠️ Callout: During onboarding, ask new clients which tools they prefer—email, phone, Slack, or something else—and log that information for consistent, respectful communication.
Clear Messaging as Part of Your Customer Communication StrategyRob and Michael stress the importance of keeping communication clear and concise. Think of it like a PowerPoint presentation: if your message has more than four main points, it’s probably too much for one email.
📧 Pro Tip: Send status updates and scheduling requests in separate emails. Use bold headers or bullet points to highlight what matters most. And don’t bury requests at the end of an email—it may never be seen.
Follow-Up Is Not OptionalOne of the most innovative customer communication strategies is to create a simple follow-up system. Rob recommends setting a personal SLA (service-level agreement) for how and when to follow up. This could be 24 hours after an email is sent or at the end of the business day for any messages still unanswered.
✔️ Whether you resend the message, forward it again, or craft a new email, make sure you do something. A timely, polite nudge is better than letting things go silent.
Final Thought: Stay Customer-FocusedMichael closes with a key reminder: Stay customer-first. That means your tone is helpful, not frustrated. Your process makes things easier for them, not for you. And your goal is always to build stronger, more responsive relationships.
🎧 Challenge of the Week“Have a plan. Build a process for follow-up communication.” – Rob Broadhead
This week, take action: create your own communication follow-up routine. Define how long you’ll wait before checking in and how you’ll reach out. Whether you’re a solo developer or a founder managing a team, it’s one of the best customer communication strategies you can implement.
👋 Connect with the HostsRob and Michael welcome your feedback at [email protected]. You can also leave a comment on your favorite podcast platform, the Developer YouTube Channel, X, LinkedIn, or their Facebook page.
Additional Resources Communication Noise vs. Content Business Communication – Critical For Success Navigating Communication Tools in Modern Workplaces Honest Communication Is Critical For Consultants Building Better Businesses – With Bonus Content -
Welcome back to the Building Better Developers podcast recap! This season, Building Better Businesses is all about practical ways to improve your entrepreneurial journey. In this episode, “Pitch Party: Pitching Your Business,” hosts Rob Broadhead and Michael Meloche unpack what it means to pitch your business — and how to do it effectively.
Whether you’re refining your elevator pitch or creating a full pitch event, this episode explains why authentic conversations are the heart of successful business growth.
Why Pitching Your Business Is About Connection, Not Just Sales“It’s not about what you do. It’s about who you help.” — Rob Broadhead
Rob starts by challenging the traditional idea of pitching your business as a sales tactic. Instead, consider it a way to start meaningful conversations with potential customers or partners.
He introduces the idea of “pitch parties” — events where business owners talk about their ideas, challenges, and solutions in a relaxed, supportive setting. These can take many forms:
Podcasts or blogs where you interview customers Casual local meetups focused on shared business problems Online communities or webinars with a Q&A structureThe key to pitching your business successfully? Create an environment where the customer’s voice leads the discussion.
How Pitch Parties Help When Pitching Your Business“Don’t pitch at people. Talk with them.” — Michael Meloche
Michael shares how co-working spaces, local business groups, and chambers of commerce can be excellent venues for pitching your business. These settings give you access to other entrepreneurs and decision-makers in your area — the exact people you want to reach.
He suggests hosting mini “TED Talks” where you:
Identify the problem you solve Explain who it impacts Share how your business addresses itUse these talks to get live feedback from your audience and sharpen your message. Remember, listening is just as essential as speaking when pitching your business.
⚡️ Callout: Lead With Value FirstWhen pitching your business, offer value before making the ask. You might:
Give away a free consultation or website review Share a downloadable checklist Offer access to an invite-only community or betaThese acts of generosity build trust and credibility — the foundation of any successful pitch.
Master the Art of Reading the Room“People buy from those they know, trust, and like.” — Rob Broadhead
A central theme in this episode is social awareness. Pitching your business in the wrong setting — like barging into a networking event with a hard sell — can do more harm than good.
Rob and Michael emphasize the importance of:
Building rapport first Becoming part of a community Listening before presenting your solutionOnline spaces are no different. Become a helpful and trusted voice before promoting your product in forums or on social media.
Challenge: Design Your Pitching EventThis week’s challenge is to brainstorm your pitch party. Whether it’s a roundtable, online panel, or a casual coffee chat, think about how you can create a space where business owners discuss real problems — and where you can naturally pitch your business as a solution.
Consider:
Who your ideal audience is What problems they’re facing How you can bring them together for a low-pressure conversationEven if your first event is small or informal, it’s a great way to practice pitching your business and refining your messaging.
Final Thoughts on Pitching Your BusinessPitching your business isn’t just about persuasion but also about building relationships. Rob and Michael remind us that the most potent pitch happens when you’re genuinely interested in solving someone’s problem, not just selling a product.
Whether meeting people at a local mixer or hosting your business-building event, remember to listen first and pitch second. The feedback you receive could be the insight that unlocks your next level of growth.
📬 Got your pitch strategy?We want to hear it! Please email us at [email protected] or connect on X @Developreneur. Let’s keep building better businesses — and better pitches — together.
Additional Resources Pitching Your Services To Your Customers Elevator Pitch Strategies: Perfect Your Pitch and Boost Your Brand Niche Broad vs. Deep Expertise Business Networking Strategies: How to Build Real Relationships That Grow Your Business Building Better Businesses – With Bonus Content -
In this insightful episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche tackle a key theme for entrepreneurs: transitioning from a flexible side hustle to building a sustainable business. The conversation is rooted in experience, realism, and the kind of long-term thinking that separates temporary income from lasting impact.
The Mindset Shift: From Side Hustle to Building a Sustainable BusinessMany great businesses begin as side projects, but success requires more than passion. Rob and Michael clarify that building a sustainable business means thinking strategically about growth, team structure, and value delivery.
🎯 Key Insight:“Treating your idea like a real business changes how you invest your time, energy, and resources.”
Whether you’re solo or already hiring help, the first step is to make that mental leap from “extra cash” to “long-term company.”
Funding Strategies for Building a Sustainable BusinessYou can’t build a sustainable business on hope alone. Funding is a significant factor, and the hosts lay out the spectrum:
Bootstrapping – Full control, limited scale. Partnerships & LLCs – Share ownership and decision-making. Small Business Loans – Accessible capital, especially with a plan. Venture Capital & Angel Investors – Big money with strings attached.💡 Pro Tip:“Even your first investors—whether family or professional—expect to see a clear business plan and numbers that make sense.”
Having options is good, but choosing the right one depends on how fast and far you want to grow.
Planning Ahead: The Blueprint for Building a Sustainable BusinessA recurring theme in the episode is the importance of planning for success, not just dreaming about it.
What goes into a solid business plan:
Clear value proposition Defined customer base Revenue model and pricing Cost structure (including people and tools) Timeline for development, launch, and growth📌 Callout:“A business plan isn’t just for investors—it’s your map for building a sustainable business step-by-step.”
Rob and Michael also stress the importance of considering taxes, hiring timelines, and even your own salary from the start.
Intelligent Scaling: Growing a Sustainable Business the Right WayAs tempting as it is to grow fast, the podcast warns against rushing. You don’t need your entire team on day one. Instead, scale based on project phases:
Designers and product owners early Developers mid-way Testers and sales near launchMichael highlights how this approach can reduce funding needs and give you traction before seeking significant investment.
🧠 Insight:“Growth should be intentional. Hiring the wrong person too early can drain budget and momentum.”
Tracking Costs and Profitability in a Sustainable BusinessBeing profitable on paper isn’t enough. You need to understand what it costs to operate. That includes:
Material and tool expenses Developer and contractor rates Local, state, and federal taxes Long-term overhead and unexpected needs ✅ Challenge of the Week: Make Your Business Sustainable on Paper FirstIt’s time to move from theory to practice.
This week’s challenge is all about clarifying the numbers behind building a sustainable business—whether you’re just starting out or already in motion.
🔍 Step 1: Audit Your Current or Planned Business List all recurring expenses: software, subscriptions, hosting, equipment, office space, etc. Don’t forget hidden costs: taxes, payment processing fees, domain renewals, cloud storage, etc. Estimate your salary (yes, pay yourself—even in projections). Factor in the cost of contractors, freelancers, or employees if/when applicable. 📈 Step 2: Compare Revenue vs. Expenses What’s your current or expected monthly revenue? Are you profitable after expenses or just breaking even? If you sell a product or service, what’s the margin per sale? Calculate your break-even point—how much do you need to earn monthly to stay afloat?💬 “If you’re losing money per sale, scaling only multiplies the problem.”
🚦 Step 3: Determine Your Runway How many months can you operate with your current funding or savings? Do you need to adjust pricing, reduce costs, or seek funding to stay sustainable? Consider building a “minimum viable budget”—the leanest version of your business that still gets results. 🧠 A+ Bonus: Create a One-Page Business Plan Target market: Who are your customers? Value proposition: What problem do you solve? Revenue model: How do you make money? Marketing plan: How will people find you? Growth timeline: What’s your 3-, 6-, and 12-month vision?By the end of this exercise, you should have a clearer picture of whether you’re building a sustainable business or need to make some key adjustments before going all-in.
🏁 Goal: Turn your vision into a working plan backed by real numbers. Sustainability starts on paper—before it happens in the real world.
Audit your current or planned business. Are you pricing your product or service high enough to sustain growth and pay yourself fairly?
Long-Term Success: What It Takes to Build a Business That LastsRob and Michael end the episode by emphasizing that building a sustainable business requires clarity, patience, and foresight. Know what success looks like. Build to get there. Most importantly, give yourself the runway—financially and mentally—to make it happen.
Whether you pitch investors, write your first business plan, or decide when to bring in a team, this episode gives you the playbook to take your venture from hobby to high-impact business.
Looking for more tips on digital marketing for small businesses? Visit develpreneur.com or email the team at [email protected] to share your progress or ask questions.
Additional Resources Business Finance Management: Building Better Businesses for Success Business Growth Strategies: When and How to Scale Successfully Business Continuity: Keeping Your Business Running When Life Happens Business Automation and Templates: How to Streamline Your Workflow Building Better Businesses – With Bonus Content -
In the Building Better Developers podcast episode, hosts Rob Broadhead and Michael Meloche share valuable insights into effective product enhancement strategies. They explore how businesses can improve and expand their products and services without adding unnecessary complexity or sacrificing quality.
If you’re a business owner, product manager, or developer, this episode is packed with practical advice on how to grow your offerings sustainably in a customer-focused manner.
Why Product Enhancement Strategies MatterRob opens the discussion by pointing out that technology is often one of the biggest business expenses after staffing costs. Whether it’s software, infrastructure, or digital services, improving your product shouldn’t be about simply adding more—it should be about increasing value.
When done right, product enhancements can:
Improve customer satisfaction Strengthen brand loyalty Open new revenue streams Reduce friction in the customer experience Three Smart Ways to Enhance Your ProductRob and Michael break down three key ways to approach product enhancement:
Add Meaningful Features or Integrations Focus on features your customers actually want. This could be reporting tools, new integrations, or quality-of-life improvements that solve real problems. Expand Service Offerings For service-based businesses, enhancement may involve broadening what you offer. For example, moving from just front-end development to full-stack services. Improve Quality and Performance Not all enhancements need to be visible. Sometimes, the best improvement is making your product faster, more reliable, and easier to use. Avoiding Common Product Enhancement PitfallsThe hosts emphasize that not all enhancements are good enhancements. Adding unnecessary features can bloat your product, confuse customers, and increase maintenance overhead.
Michael introduces the concept of product quality of life—the long-term usability and effectiveness of your product. If you’re not careful about how you enhance your products, they can become outdated or inefficient over time.
They also warn against growing too fast. Adding too many features without the proper infrastructure can stretch your team thin and reduce overall product quality.
How to Stay Customer-CentricA key theme of this episode is the importance of listening to your customers. Rob and Michael recommend:
Conducting regular customer surveys or interviews Building relationships with power users Testing enhancements quickly and rolling back if they don’t add valueYour product enhancement strategies should always be driven by honest feedback, not assumptions.
Your Next StepThe episode wraps up with a challenge: What is your next product enhancement strategy?
Before your next release or feature update, ask yourself:
Does this enhancement provide real value to my customers? Do I have the resources to support it? Will it improve the overall customer experience?If you’re unsure, start by gathering feedback. Your customers’ input is the key to meaningful, sustainable product growth.
📩 Keep Building Better
Subscribe to the Building Better Developers podcast for more actionable insights on product strategy, technology leadership, and business growth. Do you have feedback or questions? Email the team at [email protected]—they’d love to hear from you!
Additional Resources Pricing Strategies – The Value Of Your Product Or Service Breaking Things Down for Success: How Developers Can Build Better Habits Software Development Challenges and How To Navigate Them Be A Better CEO – Interview with Donna Dube Building Better Businesses – With Bonus Content -
In the Building Better Developers podcast, in the season Building Better Businesses, hosts Rob Broadhead and Michael Meloche dive deep into one of the most important yet often overlooked aspects of building a successful business—product placement strategy. This episode explores how intentional product and service placement can shape your brand, attract the right customers, and set you up for long-term success.
What Is Product Placement Strategy?Rob opens the conversation by highlighting the critical role of placement when launching or scaling a business. Whether you’re selling a product or providing a service, knowing where your offering fits in the market will influence your business model, pricing, and customer relationships.
He compares two well-known brands—Apple and McDonald’s—as examples of different placement strategies. Apple positions itself as a high-end, premium brand, while McDonald’s focuses on affordability and speed. Both are successful but have varying expectations of customer and business demands.
🎯 Takeaway: Your product placement strategy will define how your customers perceive you and what they expect from you.
Product Placement in the Digital WorldOne key difference in today’s marketplace is the rise of digital products and services. Rob notes that digital offerings don’t wear out over time, unlike physical products. Instead, the challenge is maintaining, scaling, and enhancing them.
He encourages business owners to decide early on:
Do you want to offer a standalone product? Should your product integrate into a larger ecosystem? Are you building a premium, high-touch solution or a low-cost, high-volume product?These decisions will impact your development and support processes and how customers interact with and value your product.
Service-Based Business PlacementMichael Meloche extends the discussion by looking at service providers, such as software consultants and developers. In the service industry, your product is you and your expertise.
He shares an important insight: Service providers often face the challenge of explaining their value to customers who may not understand the technical effort behind the service. Therefore, placement is about how you pitch yourself, how you differentiate, and what market you’re targeting.
💡 Pro Tip: Know whether you want to serve everyone—or your ideal customers. Niche placement often leads to stronger relationships and better profits.
Common Pitfalls in Product PlacementRob and Michael also warn against a few common mistakes:
Entering highly competitive markets without a unique value proposition. Pricing is too low to attract customers but is losing money or time. Failing to identify the ideal audience for your product or service.Michael highlights how website development, for instance, has become a commodity market with intense competition. You need a distinctive approach or a boutique experience that adds more value than your competitors to succeed.
Building Your Product Placement StrategyTo wrap up, Rob offers a practical challenge to the audience:
Identify and document your product or service placement strategy.
Ask yourself:
What is my product or service? Who is my ideal customer? Am I positioned as premium, affordable, boutique, or mass-market? How will my placement strategy influence my pricing and customer experience?Understanding your placement will shape everything from your sales approach to scaling your business.
Final Thoughts
Whether you are selling software, providing consulting services, or building a product-based business, your product placement strategy is crucial. It’s not just about what you’re offering—it's about how you position yourself in the market and how customers perceive your value.
For more insights and practical business tips, check out the full episode of Building Better Developers on your favorite podcast platform.
Additional Resources The Product Launch – Shipping Your Software Product Creating a Social Media Strategy How to Succeed with Digital Marketing for Small Businesses Introduction To Market Research – Interview with Anne Laffin Building Better Businesses – With Bonus Content -
In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands.
Why Digital Marketing for Small Businesses Starts with the Right MessageBefore diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn’t work if you don’t know what you’re offering or who you’re helping.
What problem do you solve? Why should someone care? If your message isn’t focused, your marketing won’t be either. For small businesses, where every dollar and hour matters, getting this right is crucial.
Evergreen Content in Digital Marketing for Small BusinessesOne of the biggest benefits of digital marketing is evergreen visibility. Whether someone finds your site at noon or midnight, your message is available.
Rob explains how digital marketing for small businesses helps you be found at the moment people are looking for a solution. That might be your website, a blog post, a YouTube video, or even a well-placed social media post. The key is to be discoverable and helpful when your customer needs you — not just when you’re actively selling.
Building a Funnel for Digital Marketing SuccessThe conversation turns to marketing funnels — a critical part of digital marketing for small businesses. Rob explains the importance of casting a wide net with broad messaging, then gradually qualifying and narrowing your audience.
Whether you’re addressing common issues like “technology sprawl” or inefficient workflows, the idea is to speak directly to the people most likely to benefit from your product or service. The goal isn’t just traffic — it’s connection.
Real-World Engagement and A/B Testing in Small Business MarketingMichael shares hands-on tactics for small business owners trying to find their audience. Instead of guessing, go out and ask questions — online or offline. Use social platforms like TikTok, YouTube, and Instagram to run informal surveys or polls.
He also emphasizes A/B testing, one of the most powerful tools in digital marketing for small businesses. Try different versions of your messaging, headlines, or page layouts and let the data show what resonates best with your audience.
Keep Your Digital Marketing Strategy Simple and TargetedBoth Rob and Michael caution against doing too much at once. It’s tempting to try every tool and platform, but that often leads to burnout and confusion. Instead, pick one or two marketing channels — like LinkedIn or Facebook — and get comfortable there before expanding.
For small businesses, focused digital marketing efforts tend to be far more effective than spreading yourself too thin.
Your Challenge: Start or Improve Your Digital Marketing TodayRob closes the episode with a challenge: create just one piece of marketing content this week. It could be a flyer, a one-page website, or a single social media post that clearly explains who you are, what you offer, and who you help.
Digital marketing for small businesses doesn’t have to be overwhelming. Start with one step, test it, learn, and grow.
Final Thoughts on Digital Marketing for Small BusinessesThis episode is packed with real-world advice for small business owners, developers, and entrepreneurs. Whether you’re refining your messaging, building a funnel, or launching your first campaign, the insights shared here can help you market smarter — not just louder.
Looking for more tips on digital marketing for small businesses? Visit develpreneur.com or reach out to the team at [email protected] to share your progress or ask questions.
Additional Resources Creating your Marketing Site Online Communities and Marketing Amazon Pinpoint Targeted Marketing Made Easy Memorable Marketing – Find Ways To Stick In Your Customer’s Mind Building Better Businesses – With Bonus Content -
In this episode of the Building Better Developers podcast’s “Building Better Businesses” season, hosts Rob Broadhead and Michael Meloche explore business networking strategies that go far beyond the typical card-swapping routine. If you’re tired of awkward mixers and forced conversations, this episode offers a refreshing take on how to grow your business by forming authentic, lasting connections.
Rethinking Business Networking Strategies: Ditch the ScriptRob opens the discussion by challenging conventional approaches to networking. Rather than focusing on formal events and elevator pitches, he suggests looking for genuine ways to connect with people—especially through community involvement. Whether it’s volunteering at a local shelter or participating in a neighborhood cleanup, these are powerful, low-pressure opportunities to meet people and naturally talk about what you do.
The idea is simple: show up, be yourself, and let the conversation evolve. People are more likely to support or refer someone they know personally—and trust.
Subtle Business Networking Strategies That Feel AuthenticOne of Rob’s favorite business networking strategies is what he calls the “subtle approach.” Wear your company’s branded gear, drop your business into conversation naturally, and be curious about others. When you’re helpful and relatable, people will often ask about your work without any need for a hard pitch.
Michael backs this up with his own story of relocating to a smaller town during the pandemic. By simply exploring local shops, reading community magazines, and attending charity galas, he found himself embedded in a new business community. He highlights events hosted by local chambers of commerce and business groups as hidden gems for making meaningful connections—often with free food and drinks included.
Business Networking Strategies for Small Towns and Tight-Knit CommunitiesMichael emphasizes that effective business networking strategies work just as well in small towns as they do in big cities. In fact, they may work even better. Smaller communities often have tight-knit groups and frequent events where your presence won’t go unnoticed.
Whether it’s a happy hour near a courthouse, a local fundraiser, or a meetup at a co-working space, the key is consistency and curiosity.
Rob adds that personal hobbies can double as powerful networking tools. Attending concerts, joining book clubs, or playing weekend sports all provide opportunities to connect with people who share your interests—and may also need your services, or know someone who does.
Relationship-Based Networking Beats Traditional TacticsBoth hosts stress that business networking strategies should prioritize building relationships over making quick sales. Forget the speed-dating vibe of traditional events. The most valuable connections come from repeated interactions, trust, and shared experiences.
Rob points out that seeing the same faces at recurring events—whether it’s a community group or a niche meetup—creates space for conversations to deepen over time. You’re not just a face with a business card. You become someone they know, like, and trust—which is the real foundation for long-term business success.
Weekly Challenge: Put Your Business Networking Strategy into PracticeTo wrap up the episode, Rob issues a challenge:
Think about your favorite activity outside of work. This week, find just one opportunity to casually mention your business during that activity. Whether it’s in the form of a funny story, a branded shirt, or a natural mention in conversation—test the waters.
If you already do this, challenge yourself to find a new activity or social space to expand your reach. Authentic visibility is key.
Want more ideas like this? Visit Develpreneur.com, subscribe to the Building Better Developers podcast, or find them on YouTube and social media.
Whether you’re in a major metro or a small town, these business networking strategies are your secret weapon for building real connections—and a better business.
Additional Resources Business Networking For Introverts Passive Networking and Building Trust Events, Parties and Networking for Passive Income Building Better Businesses – With Bonus Content -
In the latest episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche discuss business continuity, a concept that is often overlooked until it’s too late. They explore the question: What happens when business operations are disrupted? Whether it’s an illness, a vacation, unexpected growth, or even a global crisis, ensuring that a business can continue operating smoothly is essential for long-term success.
What is Business Continuity?Business continuity is the ability of a company to keep running even when unexpected events disrupt normal operations. Unlike disaster recovery, which focuses on bouncing back after a catastrophe, continuity planning is about avoiding downtime in the first place. For entrepreneurs, solopreneurs, and small business owners, this means having systems, processes, and contingencies to keep things moving forward.
As Rob points out, contingency planning isn't something many small businesses think about until they need it. "We don’t tend to think about it until we get into it," he says, "and then by the time we’re out of it, we forget about it." This lack of foresight can lead to unnecessary stress, lost revenue, and even business failure when an unexpected challenge arises.
The Good and Bad of Growth and StabilityRob and Michael highlight a key challenge they've faced recently—unexpected growth affecting stability. Growth is a great problem to have, but it can catch businesses off guard. Hiring new team members, scaling processes, and adjusting to new demands require strategic planning.
Rob shares that his boutique consulting firm, RB Consulting, has had to face this head-on. "We were not as prepared for the growth as we would have liked to be," he admits. The lesson? If you don’t anticipate growth and put structures in place, scaling can become a bottleneck rather than an opportunity.
Michael echoes this sentiment, sharing his own struggles with hiring at his company, EnvisionQA. "It’s not real easy to just go out and grab someone off the Internet and say, ‘Hey, come work for me.’ You have to find the right people who align with your mission and goals to ensure smooth operations."
Avoiding Single Points of FailureOne of the most critical aspects of operational stability is identifying and eliminating single points of failure. If one key person or system is the only thing holding a business together, that business is fragile and at risk of significant disruption.
Michael brings up financial security as an example. He recently faced a fraud alert that locked him out of his business bank account. This experience made him realize he was the sole person with access to critical financial tools. "If I were to get hit by a bus, or I were to get sick or go on vacation, are the bills still going to get paid?"
To mitigate risks like this and ensure stability, businesses need to:
Document key processes and make sure others can step in when necessary. Use automation for routine tasks, ensuring payroll, invoices, and customer communications don’t halt. Cross-train employees so that no task depends on just one person, ensuring seamless operations. Planning for Life EventsMaintaining business operations isn’t just about emergencies—it’s also about enjoying life without worrying about work. Rob points out that if your business requires you to be there daily, you’re not running a business—you have a job.
"If my daughter decides she wants to have a baby, and suddenly I’m out for a week being a grandpa, how am I going to keep the business going?" Michael asks. This question applies to all entrepreneurs. Can you take time off without disrupting daily operations? If the answer is no, it’s time to rethink your systems.
Using Automation, Documentation, and Delegation with Business ContinuityThe episode circles back to a recurring theme: automation, documentation, and delegation. The hosts encourage business owners to:
Automate repetitive tasks to minimize manual workload. Create clear documentation so that employees or contractors can step in when needed. Delegate responsibilities to team members instead of trying to do everything alone.A practical example they discuss is the podcast itself. Rob and Michael record episodes in advance to ensure content keeps flowing even if they can’t record for a week. The same principle applies to blogs, marketing campaigns, and customer support—businesses should plan and have a buffer to maintain smooth operations.
The Business Stability ChallengeAt the end of the episode, Rob challenges listeners to analyze their own business by asking:
What would have happened last week if you weren’t available? What critical tasks would have gone unfinished? Who could have stepped in, and how can you make it easier for them to do so next time? What documentation, automation, or delegation can you implement to improve overall stability?By taking proactive steps today, business owners can reduce stress, improve resilience, and create a thriving company—even when life throws curveballs.
Final Thoughts on Business ContinuityOperational continuity is not just about handling disasters—it’s about building a strong, scalable business that can run smoothly even when you step away. Whether it’s an unexpected illness, a surprise growth spurt, or a well-earned vacation, having the right processes in place ensures your business can continue operating successfully.
What steps are you taking to improve stability in your company? Let us know in the comments or at [email protected].
Stay Connected: Join the Develpreneur CommunityWe invite you to join our community and share your coding journey with us. Whether you’re a seasoned developer or just starting, there’s always room to learn and grow together. Contact us at [email protected] with your questions, feedback, or suggestions for future episodes. Together, let’s continue exploring the exciting world of software development.
Additional Resources Growing Your Brand and Business – Suggestions For Any Entrepreneur Spend Time Or Money – The Best Approach To Growing Hiring Talent: Strategies for Building Strong Teams Scaling with Contractors and Employees: A Strategic Guide to Business Growth Building Better Businesses – With Bonus Content -
In the latest episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche discuss a critical topic that many businesses overlook until it's too late—a disaster recovery plan. When disaster strikes, whether it’s a cyberattack, hardware failure, or natural calamity, how well you recover can determine whether your business survives or collapses.
Understanding a Disaster Recovery PlanA disaster recovery plan is not just about having backups; it’s about having a structured plan to ensure business continuity. Rob and Michael emphasize that disaster recovery strategies have evolved significantly over the past decade. Cloud computing, software as a service (SaaS), and automation have made it easier to protect business-critical data. However, many businesses, even large ones, still have minimal disaster recovery plans.
Why a Disaster Recovery Plan is CrucialImagine losing access to all of your customer data, financial records, and internal documentation overnight. This scenario is not far-fetched; it happens more often than you think. Businesses that lack a disaster recovery plan usually struggle to recover, leading to prolonged downtime, financial losses, and reputational damage.
Rob shares a personal anecdote about a company he worked with that had its entire server room destroyed in a fire. The company had no off-site backups, which led to months of lost productivity and revenue. This real-world example underscores the importance of diversifying data storage and having redundancies in place.
Strategies for an Effective Disaster Recovery PlanRob and Michael outline several best practices for businesses looking to enhance their disaster recovery plans:
1. Implement Regular BackupsData should be backed up frequently, both locally and off-site. Cloud-based solutions like Google Drive, Dropbox, and OneDrive offer automatic syncing, but businesses should also maintain offline backups to guard against cloud service failures.
2. Test Your Disaster Recovery PlanHaving a backup isn’t enough; businesses need to verify that they can actually restore data when needed. Rob recalls a lesson from his college days when he diligently backed up his work—only to find that his backups were corrupted. Regularly testing the restore process ensures that backups are usable.
3. Diversify Backup LocationsTo avoid a single point of failure, businesses should keep copies of their data in multiple locations. Michael shares his approach—using both cloud storage and an external NAS (Network Attached Storage) device. This way, another can be relied upon if one backup method fails.
4. Protect Critical Business FunctionsBeyond data, businesses should ensure essential functions like payroll, customer communications, and transaction processing continue during a disaster. Michael highlights a situation where a bank locked him out of his account due to fraud concerns, reinforcing the need for financial diversification.
5. Prepare for Cyber ThreatsCyberattacks are a growing concern for businesses of all sizes. Ransomware can lock an entire business out of its systems, demanding payment for access. Having secure, offline backups and multi-factor authentication can help mitigate such threats.
The Challenge: Develop and Test Your Disaster Recovery PlanAs part of the podcast’s interactive approach, Rob and Michael challenge listeners to take action:
Create a Disaster Recovery Plan – If you don’t have one, start by outlining what data and systems are essential, where they are stored, and how you would recover them in case of failure. Test Your Disaster Recovery Plan – Simulate a scenario where your primary system fails. Try accessing critical files from a backup and see how quickly your business can resume operations. Final ThoughtsA disaster recovery plan is not a luxury—it’s a necessity. Whether you run a small business or manage an enterprise, taking proactive steps to safeguard your business from disruptions will pay off in the long run. Rob and Michael encourage listeners to prioritize resilience, ensuring that when disaster strikes, they can bounce back stronger than before.
Stay tuned for the next episode of Building Better Developers, where the conversation continues with a deep dive into business continuity planning. In the meantime, share your disaster recovery experiences and strategies with the hosts at [email protected] or connect through the Developer website.
Don’t wait for disaster to strike—start planning your disaster recovery plan today!
Additional Resources System Backups – Prepare for the Worst When Coffee Hits the Fan: Developer Disaster Recovery Testing Your Backups – Disaster Recovery Requires Verification Building Better Businesses – With Bonus Content - Show more
