Episodes
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Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.
Chapters:
00:00 - Intro02:45 - Fold Factory Founding Story06:10 - Unveiling Fold of the Week's YouTube Success14:50 - From YouTube Series to Online Courses19:14 - Keys to Direct Mail Success in Digital Marketing25:14 - Trish's Course Target Audience and Value Proposition28:27 - Common Missteps in New Direct Mail Initiatives36:15 - Get in Touch with TrishGet in Touch with Trish:
Trish's LinkedIn
Fold Factory Website
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Postalytics Website
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In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR).
Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation.
Chapters:
00:00 - Intro01:20 - Casey's Journey and Day-to-Day Focus02:46 - Casey's Drive for Organic Growth at ActiveCampaign05:06 - ActiveCampaign's Approach to Omni-Channel Marketing Efficiency10:53 - Building Early Success in Campaigns with Automation17:16 - ActiveCampaign's Latest Exciting Announcement19:28 - Ecosystem Differentiation in Integrations22:57 - Get in Touch with CaseyGet in Touch with Casey:
Casey’s LinkedIn
Casey’s Email
ActiveCampaign Website
Mentions:
McKinsey & Company
BlackRock
Sendoso
Bonjoro
OneSend
Zapier
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Postalytics Website
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In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.
Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.
Chapters:
00:00 - Intro03:00 - Brad's Path to DirectMail 2.0 Co-Founder08:28 - Unveiling Customer Utilization and Impact13:29 - Navigating Long-standing Attribution Methods17:41 - Marketers' Success Tips for Informed Delivery Campaigns22:33 - AI's Impact on Omnichannel Campaigns25:13 - Smart Investing in AI Trends for Business Growth28:10 - Direct Mail and Digital in Political Campaigns32:01 - Get in Touch with BradGet in Touch with Brad:
Direct Mail 2.0 Website
Brad’s Email
Mentions:
Joy Gendusa
USPS
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Postalytics Website
LinkedIn
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In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.
Chapters:
00:00 - Intro02:18 - Thomas' USPS Role and Impact on Marketers06:37 - 2023 Consumer Trends and Insights10:10 - Direct Mail is a Premium Way to Communicate13:51 - USPS Transformation and "Delivering for America" 20:01 - Delivering Performance Direct Mail in the United States 202325:17 - The Impact of Marketing Automation on Direct Mail Usage28:47 - The Evolution of Marketing Tech and Its Benefits for Marketers32:58 - Unlocking the Power of USPS Informed Delivery37:35 - Get in Touch with ThomasGet in Touch with Thomas:
USPS Website
Mentions:
Louis DeJoy
Winterberry Group
More About Postalytics:
Postalytics Website
LinkedIn
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In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies.
Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends.
Chapters:
00:00 - Intro02:21 - Mike’s Journey to Print Mail Consultants05:22 - Change and Consistency in Print and Mail11:54 - The Technology Evolution in the World of Print and Mail18:57 - Barriers to Direct Mail Adoption24:03 - The Rebirth of Direct Mail and What Triggered It29:19 - Mike's Key Advice for Marketers on Direct Mail32:16 - Get in Touch with MikeGet in Touch with Mike:
PMC Content Services Website
Print Mail Consultants
Mike’s LinkedIn
Mentions:
Bell and Howell
More About Postalytics:
Postalytics Website
LinkedIn
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In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more.
Chapters:
00:00 - Intro01:46 - Brian's Journey to GRI Group Presidency05:41 - Boosting ROI Through Omnichannel Marketing09:02 - Using Data for Targeted Client Segmentation and Personalization12:56 - The Pros and Cons of Automated Direct Mail in Campaigns17:30 - Innovative Automation in Insurance Direct Mail21:54 - Balancing Performance and Brand Investments for Clients27:17 - Get in Touch with BrianGet in Touch with Brian:
GRI Group Website
Brian’s Email
Mentions:
Fortune 500
More About Postalytics:
Postalytics Website
LinkedIn
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In this episode we have Kevin Lee, the visionary CEO at eMarketing Association, an organization dedicated to empowering marketers across the advertising, marketing, media, and agency spectrum. Committed to education and support, the association facilitates connections and knowledge exchange within the realm of paid media (advertising, influencers, promotions, sponsorships), earned media (PR, digital PR, social media, SEO, content marketing), owned media, and CRM/retention marketing.
Kevin also founded We-Care, a cause marketing platform which generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($450+ million in donations). Kevin has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing. Kevin received his MBA from Yale and is an investor and advisor for various ad-tech, mar-tech, ecommerce and other companies.
Chapters:
00:00 - Intro02:42 - Kevin’s Story From Yale to Marketing Success10:01 - Balancing Time and Energy in Managing Multiple Platforms14:27 - Exploring the Evolution of Giving Forward + Gawker23:05 - Kevin’s Transition from SEM to Direct Mail and Omnichannel Insights30:39 - Marketing Investments During Economic Uncertainty34:15 - Navigating Generative AI's Impact on SEO and Marketing Channels39:40 - Get in Touch with KevinGet in Touch with Kevin:
Kevin’s LinkedIn
Mentions:
Marin Software
Truth Nutrition
Didit
Giving Forward
Gawker
More About Postalytics:
Postalytics Website
LinkedIn
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In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael's expertise. Beyond technical know-how, Michael is a conductor of collaborative brilliance, uniting creative minds to craft captivating print narratives that make a lasting impact on audiences worldwide.
Through his journey in the production seat, Michael recognizes that the real magic happens when innovative ideas converge. He enlivens print and marketing campaigns, connecting brands to audiences through a spectrum of integrated services and technology.
Chapters:
00:00 - Intro02:08 - Michael’s Career Journey in Marketing and Omni-Channel Communications06:22 - RRD's Perspective on Direct Mail and Omnichannel Marketing08:39 - Crafting Strategies in Marketing Campaigns11:51 - Innovative Multichannel Campaign Success Story16:45 - Acuity by R&D's Impact on Direct Mail Testing21:02 - RRD's "Go Creative" Global Creative Services29:12 - Exploring Optichannel Marketing Trends and Insights31:54 - Fostering Customer Relationships with QR Codes and Direct Mail35:41 - Get in Touch with MichaelGet in Touch with Michael:
Michael’s Phone - 248-207-0690
Michael’s Email
RR Donnelley Website
Mentions:
The Hennegan Company
Robert Ott, Jr
Unreal Engine
More About Postalytics:
Postalytics Website
LinkedIn
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In this episode we have Lianne Wade, a Senior Director of Client Service at MERGE Boston, specializing in integrated marketing. She is highly skilled in employing omnichannel strategies that incorporate various channels, including direct mail, to drive successful campaigns. Lianne's expertise extends to customer insights, data analytics, omni-channel marketing strategy, and measurable, ROI-based strategies.
She is a respected industry contributor, having published her work in prominent blogs and publications such as Target Marketing, Direct Marketing, Chief Marketer, MarketingSherpa, and Mad Marketer. Lianne has also been featured as a speaker on the ALS Ice Bucket Challenge and is recognized as an accomplished author and thought leader in the marketing field.
Chapters:
00:00 - Intro02:09 - Marketing Background and Career at MERGE07:43 - Direct Mail's Success in Healthcare13:06 - Regulation's Impact on Health Campaigns18:16 - Enhancing Open Enrollment with Multi-Channel Marketing27:05 - Exploring the Rise of Online Response Channels32:40 - DEI Strategies in Healthcare Insurance Marketing40:30 - Get in Touch with LianneGet in Touch with Lianne:
Merge Website
Lianne’s Email
Lianne’s LinkedIn
Mentions:
CMS - Centers for Medicare & Medicaid Services
Healthcare.gov
Aetna
CVS Health
Medicaid
More About Postalytics:
Postalytics Website
LinkedIn
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In this episode we have Steve Falk, the VP Partnerships and Sustainability at The AIIM Group in Aurora, Ontario. With expertise in both physical and digital technologies, Steve and the team at AIIM integrate triggered Variable Data Printing and Direct Mail into clients' tech stacks, driving improved sales, customer engagement, and charitable donations.
Steve’s a well known expert in omnichannel marketing that includes personalized mail across both Canada and the US. He’s also developed a significant body of work to help understand the carbon footprint of direct mail, and has developed programs at AIIM that utilize advanced carbon offset techniques.
Chapters:
00:00 - Intro02:47 - The Journey of Steve in the Marketing World11:25 - Direct Mail's Power in Timeliness and Personalization15:14 - AIIM's Key Solutions for Its Customers18:35 - The Transformation of Direct Mail into Tech-Integrated Marketing21:29 - The Evolving Landscape of Omni-Channel Marketing27:17 - AIIM's Carbon Neutral Direct Mail Service39:01 - Get in Touch with SteveGet in Touch with Steve:
Steve’s Email
AIIM Website
Mentions:
Prime Data
Mailcom
The Sustainable Mail Group
More About Postalytics:
Postalytics Website
LinkedIn
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In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print production experts that help clients get to market effectively and efficiently.
Bruce is also a member of the Forbes Agency Council, has been heavily involved in the New England Direct Marketing Association, and has a passion for sustainable marketing that we’ll dive into today.
Chapters:
00:00 - Intro02:33 - Bruce's Marketing Journey and BKM Foundation11:39 - Finding Consistency Across Banking and Non-Banking Clients17:25 - Unique Challenges in Banking Marketing at BKM20:26 - Bruce's Top 3 Tips for Omnichannel Campaigns27:35 - The Power of Profitability-Based Segmentation31:54 - Bruce's Passion for Sustainable Marketing40:18 - Get in Touch with BruceGet in Touch with Bruce:
BKM Marketing Website
Net Zero Now
Mentions:
Sam Ricco
More About Postalytics:
Postalytics Website
LinkedIn
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In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over 18 years, applying proprietary testing and optimization techniques to lead generation, customer acquisition, triggered marketing and many other types of campaigns.
Jeff has started two successful direct marketing agencies and has been CEO or part of the management team at agencies for the past 20 years. He’s considered one of the direct marketing industry’s true thought leaders, and has recently contributed to a cool new book called “The Most Amazing Marketing Book Ever”.
Chapters:
00:00 - Intro02:06 - Early Influences and the Path to Direct Marketing04:25 - Starting Strong in Direct Mail08:11 - Unique Characteristics of Direct Mail Data13:38 - Perceptions of Direct Mail vs. Digital Channels16:44 - Creative Trends in Direct Mail20:40 - Innovative Technology at Gunderson Direct23:50 - Emerging Data Sources in Direct Mail Marketing27:32 - Key Advice for Novice Marketers in Direct Mail32:31 - An Inspirational Direct Mail Success Story34:38 - The Evolving Landscape of Direct Mail in Marketing36:38 - The Most Amazing Marketing Book Ever38:25 - Get in Touch with JeffGet in Touch with Jeff:
Gunderson Direct Website
Jeff’s Email
Books:
“The Most Amazing Marketing Book Ever” by Mark W. Schaefer
More About Postalytics:
Postalytics Website
LinkedIn
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In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around.
Nancy has an extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local.
Chapters:
00:00 - Intro02:03 - From Early Career to Behavioral Science in Marketing04:39 - Exploring the Power of Behavioral Science in Marketing08:42 - Enhancing Direct Marketing with Emotion-Driven Strategies12:23 - Embracing Counterintuitive Marketing with Behavioral Science18:52 - Testing Behavioral Science in Direct Marketing21:24 - Direct Mail Testing with Behavioral Science Insights26:48 - Behavioral Science Marketing Insights in Nancy’s Book28:39 - Get in Touch with NancyGet in Touch with Nancy:
Nancy's LinkedIn
HBT Marketing Website
Mentions:
Robert Cialdini
John Sisson
Books:
“Using Behavioral Science and Marketing” by Nancy Harhut
“Influence: The Psychology of Persuasion” by Robert Cialdini
More About Postalytics:
Postalytics Website
LinkedIn
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