Hate Your Job? Do This! 📒 ASK US ANYTHING!! | Ep. 343 – Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold – Podcast

Episodes

4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350
6 Jun· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit.
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Best Moments:
(00:13) Easy tactics you’re not using for email and social
(01:22) Have you ever tested no preheader?
(02:04) No preheader lifts open rates by 12–14%
(03:26) Try just one call to action button
(03:56) One CTA = 3x more clicks
(04:38) Four+ lines of text drops clicks by 20%
(05:16) LinkedIn: use enters to force “more” clicks
(06:39) Instagram carousels: add minimalist slides
(09:15) Why do I lie to my doctor?
=================================================
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=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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DONALD MILLER! Founder StoryBrand! Easy Way to Clarify Your Brand Message! New York Times Best Selling Author! | Ep. 349
6 Jun· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.
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Check out Donald Miller’s free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email [email protected].
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Best Moments:
(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?
(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?
(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.
(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere
(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent
(21:32) A good story is actually, it has a very succinct plot and a million subplots
(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool
(30:30) AI is the best thought partner I've ever worked with
=================================================
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=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348
4 Jun· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.
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Best Moments:
(00:30) Are there anti-AI things we should be doing to stand out?
(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content
(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts
(04:15) Use expressive spelling, intentional typos, and no caps—AI will never suggest this
(07:10) Below Deck season 12 just started—reality TV recommendations
(08:09) Bachelor in Paradise is back July 7th—countdown begins
=================================================
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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347
3 Jun· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.
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Best Moments:
(00:17) LinkedIn just had a major, major update to some analytics
(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers
(02:22) More impressions doesn’t always mean more followers or profile views
(05:14) We do “earned on demand”—attend live to get access to recordings
(05:46) Our show up rates hit 70% with this model
(07:22) People who show up live convert to pipeline 400% more than on-demand viewers
(10:04) Big gossip magazines are shutting down
(11:22) Tabloid headlines? “We just make up what will sell magazines”
=================================================
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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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SPECIAL SERIES == 🚨 This ONE POST Can Change Your Business! <== | BATHROOM Break #58 COLLAB: The Marketing Millennials + Do This, Not That
2 Jun· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size.
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Best Moments:
(01:36) What about you? Like, I never heard you I didn't even know you go to the beach.
(02:46) It's doing a social post and asking for people to raise their hand to participate in your content.
(03:33) The really key part is is getting people to tag other people.
(04:30) It also have great community building and list building for you.
(05:07) We're looking for new people to do come in our webinar as a guest.
(05:55) It's project one to many because going DM to DM is really hard.
(06:41) It's not even about having a big following.
(07:29) The key is to ask people also to recommend other people.
(07:50) Would Daniel Murray is he like, oh, there's a lazy river. I want to go in the lazy river?
(08:36) Because you don't have to do anything, except once in a while you bump into a weird family.
=================================================
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s SCOOP | Ep. 345
30 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun.
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Best Moments:
(01:02) Commenting on old LinkedIn posts boosts profile views by 20–25%
(03:06) Share your Instagram reel to 20 people with unique notes for 40% more engagement
(05:53) A subject line with just the recipient’s first name lifted open rates by 25%
(09:48) Jay accidentally slept in a stranger’s hotel room on spring break
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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MY PATH: New York Fashion Week [CFDA] Event Lead ➡️ Leigh King | Ep. 344
30 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it’s really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a good outfit.
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Best Moments:
(01:18) That's a good question. So like you said, I'm the Director of Special Projects and Events at CFDA
(03:41) The short answer is no, it's not easy. It was a lot of hustling
(07:20) I did get that internship. It was really great because it was actually a full time internship
(08:46) That designer is Zach Posen. And I went and worked with Zach Posen as his assistant
(11:45) I've been there for about ten and a half years now, working my way up
(13:00) It is very hard to break into fashion in any role
(14:11) You have to be super assertive and network and meet people and DM people on Instagram
(15:04) Really, it's 95% Excel sheets and table charts and colors of linen or flowers
(16:20) The industry is working to make Fashion Week more democratic
(17:47) Jenna, if you're watching this, you know how much I love you
(18:58) Find me on Instagram. Because apparently I don't LinkedIn or update my LinkedIn very well
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
- Listen Listen again Continue Playing...
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Hate Your Job? Do This! 📒 ASK US ANYTHING!! | Ep. 343
28 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.
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Best Moments:
(01:31) Don't quit your job until you have another one
(02:25) Employed candidates get 3x more offers than unemployed ones
(04:03) DM people for advice—not jobs—to start real conversations
(05:02) Your next job just needs to suck less
(07:05) Use PTO for free courses—add them to LinkedIn
(09:34) Fantastic Four reboot might be the best superhero movie ever
(10:55) Jurassic World again? Why are we doing this?
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
- Listen Listen again Continue Playing...
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What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343
27 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.
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Best Moments:
(00:31) Micro events in the summer is where it is at
(01:20) 15-minute micro events have a 60% higher show up rate
(02:03) LinkedIn desktop max video upload is 15 minutes
(03:08) Instagram Live drop-off after 15 minutes is 70%
(04:23) Holiday campaigns are launching now in June
(05:11) OpenAI teams up with Apple’s former hardware design legend
(06:41) AI pin device expected within 24 months
(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script
(08:30) Students lighting Chromebooks on fire for TikTok trend
(09:13) Sprite launches “Sprite + Tea” based on viral social trend
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
- Listen Listen again Continue Playing...
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SPECIAL SERIES == Top Free Marketing Tools! 🧠 Spy Like a Marketer 🕵️‍♀️ <== | BATHROOM Break #57 COLLAB: The Marketing Millennials + Do This, Not That
26 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors’ marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.
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Best Moments:
(01:29) Understanding how to reverse engineer competitors' marketing strategies
(01:53) Identifying different types of competitors: direct, category, and attention stealers
(02:45) Using SparkToro to discover hidden influencers your audience follows
(03:41) How to determine what email platform competitors are using ([email protected])
(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites
(04:43) Using BuiltWith to see competitors' tech stacks and website tools
(05:14) Analyzing successful ads with Meta Ad Library
(06:05) Exploring competitor keywords and ads with SpyFu
(06:28) Experiencing competitors' marketing funnels firsthand
(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341
25 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.
Connect with Steffen on LinkedIn: https://www.linkedin.com/in/schebesta/Use code "GuruMedia" for a 50% discount on Brevo's Starter and Business Plan for the first three months. https://www.brevo.com/partners/guru/
Best Moments:
(01:52) Steffen's current roles and ventures
(03:27) The origin story of Steffen's entrepreneurial journey
(05:24) Challenges faced during the early years of the business
(07:57) Advice for aspiring SaaS entrepreneurs
(12:53) The importance of starting small and focusing on a niche market
(16:26) The impact of AI on SaaS companies and coding
(20:28) Encouragement for others to take the first step in becoming founders
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Guest Bio:
Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newsletter2Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen’s extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets...
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🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340
23 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.
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Best Moments:
(02:08) We want free stuff and we want BTS as the cool kids say
(03:17) Titles starting with “steal” have a 35% higher average engagement rate
(03:47) Subject lines with “steal” lift open rates 24% (consumer) and 28% (B2B)
(04:13) Call-to-action buttons should say “steal this strategy” instead of “learn more”
(04:33) “Steal this” content sees 40% more engagement in B2B, 80% in consumer
(05:03) “Steal this” taps into permission and generosity—two powerful psychological levers
(06:44) Repackage your best-performing content with “steal this” to make it hit again
(09:42) Not sure who needs to hear this…but don’t post that
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339
23 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.
Email Chris at [email protected] Check out Sessionboard at https://www.sessionboard.com/Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisicarver/
Best Moments:
(01:35) Chris explains his background and how Sessionboard was created
(03:13) The Google E-E-A-T algorithm and why it matters to marketers
(04:03) How speakers provide expertise, experience, authority, and trust that AI lacks
(06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months
(07:08) Statistics showing the effectiveness of influencer marketing in B2B
(08:48) The shift from transactional speaking engagements to ongoing brand partnerships
(10:20) Why smaller companies need to invest in brand ambassadors too
(11:41) Overview of Sessionboard's platform and capabilities
(13:31) Jay's endorsement of Sessionboard for event management
=================================================
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Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
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=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]
22 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.
=================================================
Best Moments:
(01:05) The hosts play a fun 10-second game before diving into the main topic
(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders
(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work
(03:41) Focus on data quality at both beginning and end of subscriber journey
(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky
(05:26) Debunking the myth about only sending to engaged users to rebuild reputation
(06:30) Open rates still provide value despite Apple MPP challenges
(06:50) Importance of collecting customer feedback to improve email performance
(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see
(08:38) B2B marketers should separate cold email programs from promotional emails
(09:44) Reference to a subreddit about cold emails that provides examples of what not to do
=================================================
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337
21 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.
=================================================
Best Moments:
(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?
(04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.
(05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.
(06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.
(08:08) Weekend email performance... Sunday do really, really well.
(08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.
(09:30) Flash sales are doing incredibly well in the last ninety days.
(10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.
(10:56) This is not the time to try to wake the dead in your database.
(12:08) Jay, what do you do when someone is perfect on paper, but boring in real life?
(13:03) If your friend really likes the person... they're not really asking your opinion.
(14:07) If you don't like the person, get out of it. Life's too short.
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336
20 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.
=================================================
Best Moments:
(00:34) So basically you should only be posting carousels
(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher
(02:05) Summer oriented subject lines... have a 22% higher average email open rate
(03:15) Your summer starts with this email or hot summer, hotter discounts
(03:40) This tool doesn't take summer Fridays
(04:19) LinkedIn is facing job cuts
(05:12) Do you not then use LinkedIn to find your next job?
(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000
(06:27) They could be a total of 35% of Nike's sales
(06:58) Liberty Mutual's TV spot, the Limu Emu
(07:22) They spent... $2,700,000 on that ad this week
(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets
(08:00) Tom Cruise can like jump out of planes
(08:28) I do not like these live action versions of cartoons
(08:58) This is the sixth film in the Karate Kid whatever
(09:39) Sorry, Blake Lively
(10:00) She needs to hide. If she just hid for a few months...
=================================================
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Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
June 24th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That
19 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.
=================================================
Best Moments:
(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?
(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.
(02:13) One thing is transparency and it can go both ways.
(03:21) Be very aware of what's going on in your category.
(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.
(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.
(06:05) Double down on your existing client base.
(07:16) You need to be transparent... on your own channels as well.
(07:52) Talk about uncertainty... Have downloadable information, webinars.
(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.
(09:30) He does not know what's going on in his social plans, just FYI.
(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
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Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
June 24th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334
16 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.
=================================================
Best Moments:
(00:59) You can ask ChatGPT to audit things
(02:05) Compare your homepage to your top 3 competitors
(02:38) Audit your LinkedIn profile as a personal brand coach
(03:06) Curate gifts under $50 that are clever, unique, and shipped fast
(04:07) Audit my site for AEO—what's missing?
(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI
(08:10) Black coffee is not a flex
(08:50) Not taking a vacation for 6 years is not impressive
(09:38) I don't watch TV—go play with rocks
=================================================
“Audit my homepage for conversion leaks.”
➤ Add: You’re a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.
“Compare our homepage to our top 3 competitors.”
➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.
“Audit my promo emails.”
➤ Add: You’re the world’s greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.
“Audit my LinkedIn profile like a personal brand coach.”
➤ Add: Based on my industry, tell me what’s missing from my profile to attract leads or speaking gigs.
“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”
➤ Add: You’re a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don’t give me basic stuff. Be quirky but useful.
AEO PROMPT:
“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What’s missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”
=================================================
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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first
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Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999
16 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.
=================================================
Best Moments:
(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes
(05:20) How smaller companies can effectively partner with larger organizations
(08:14) What makes a podcast “bingeable” — consistent, audience‑first value
(09:15) Should you release podcast episodes you’re not 100 % satisfied with?
(11:30) Paid‑media strategies and when they really move the needle
(14:03) The blurring line between creators and media companies
(15:54) Prediction: online communities are the next big wave in the creator economy
(17:55) How creative professionals can find fulfillment—and longevity—in marketing
=================================================
Guest Bio
Carly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.
CONNECT WITH CARLY!! - Carly Baker
More on Hubspot Media Network - https://creators.hubspot.com/
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332
14 May· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.
=================================================
Best Moments:
(01:30) Addressing declining show-up rates for events and webinars
(02:23) The power of remarketing to people who have already signed up
(03:33) Using Instagram Reel ads for remarketing (even for B2B)
(05:24) Creating incentives for live attendance with exclusive content
(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
- Listen Listen again Continue Playing...
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Show more

Episodes

4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350

DONALD MILLER! Founder StoryBrand! Easy Way to Clarify Your Brand Message! New York Times Best Selling Author! | Ep. 349

NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348

LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347

SPECIAL SERIES == 🚨 This ONE POST Can Change Your Business! <== | BATHROOM Break #58 COLLAB: The Marketing Millennials + Do This, Not That

3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s SCOOP | Ep. 345

MY PATH: New York Fashion Week [CFDA] Event Lead ➡️ Leigh King | Ep. 344

Hate Your Job? Do This! 📒 ASK US ANYTHING!! | Ep. 343

What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343

SPECIAL SERIES == Top Free Marketing Tools! 🧠 Spy Like a Marketer 🕵️‍♀️ <== | BATHROOM Break #57 COLLAB: The Marketing Millennials + Do This, Not That

GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341

🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340

What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339

🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]

Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337

What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336

SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That

ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334

Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999

Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332