Episodes
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In this episode of eCommentary, we delve into the world of entrepreneurship with Sid Baveja, CEO of Humanery former banking analyst, and seasoned businessman.
Sid shares his personal journey of entrepreneurship, revealing the highs, lows, and lessons learned along the way on why his latest eCommerce startup Humanery failed.
We begin by discussing the importance of long-term vision in business, highlighting the dangers of short-termism and how it has led to the downfall of many promising companies.
Sid then shares his own experiences with his company, Humanery, including the struggles he faced while trying to raise investments.
In a candid discussion, Sid recounts his public appeal for support on LinkedIn, and the harsh realities of trying to secure funding in a competitive landscape.
Sadly, Sid's story doesn't have the happy ending we often hope for in business. However, his insights offer valuable lessons for entrepreneurs, investors, and anyone interested in the dynamics of startup survival.
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Imran Hassan is the CEO & founder of Turtledove London and Lilly and Sid.
Two 7 figure D2C brands ran by husband and wife, we discuss how they got to where they are today.
Look forward to learning what happened when Imran designed a collection, how the brand broke through into Selfridges. And the biggest lessons they learnt along the way.
Extra Info
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Check out the Lilly & Sid animated series on YouTube:
https://www.youtube.com/watch?v=Kpw2UgqikN8&t=84s
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Missing episodes?
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Join us in this captivating episode as we explore the innovative world of AI-powered writing and discuss how ChatGPT, an advanced language model, is transforming the creative landscape for content creators.
We'll dive into the ways ChatGPT enhances the creative process and expedites content generation, making it a game-changer in the realm of content creation.
Listen in to discover:
Introduction to ChatGPT: Learn about this advanced language model and its role in revolutionizing the creative landscape for content creators.Enhancing the creative process: Understand how ChatGPT amplifies creativity and expedites content generation, making it an invaluable tool for writers and creators.Features of ChatGPT: Discover the numerous benefits and versatile applications of ChatGPT in various industries.Case studies: Hear real-world examples of how content creators are leveraging ChatGPT to produce engaging and high-quality content.The future of AI in content creation: Explore the potential of AI-powered writing and what it means for the future of creativity and content generation.If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐
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This week we brought in 2 of our Paid-Social specialists to discuss everything Paid-Social in 2023.
This one is packed with humour and advice you will want to hear.
We debunk myths, share what we are seeing working and strategise on a life without conversion campaigns.
Expect to learn:
►What’s working well in our paid-social accounts.
►What is having the biggest impact, targeting or creative ?
►What we really think about Advantage shopping campaigns.
► What shouldn't work, but is working with Paid-social
►What would we do if Facebook took away Conversion campaigns .
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Robin Daniels is the former CMO of We Work, Matter Port. With a range of prestigious companies on his marketing CV from Salesforce to Linkedin.
We get into picking the right CMO opportunity for you. Why setbacks are going to happen.
Expect to learn how to navigate your marketing career, why all it takes is some passion and somebody to take a chance on you and why ASOS keep pivoting their marketing strategy
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In this episode of eCommentary we are joined by Elevar CEO Brad Redding.
We get into all things tracking accuracy and why this could be the best investment you make this year.
Brad guides us through the nuances of Server-Side Tracking, CAPI and ways to pass more data back to the platforms.
Topics:
Why do we need to improve our tracking accuracy.What is the conversions API.What happened to cookies following IOS 14Is Shopify's Server Side Tracking Solution enough.How can you use improved tracking accuracy for better ad campaign performance?If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐
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Conversion Tracking Podcast (https://podcasts.apple.com/podcast/conversion-tracking-playbook/id1611264372)
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Most people dream of growing a brand to unicorn status. Our guest this week Yoann Pavy has worked at 2 unicorn brands (Deliveroo and Depop) and potentially one on the way in his current position as CMO at Nude.
Discover why Yoann is doubling down on TikTok and how they have utilised organic social media to steal a march on Fintech behemoths like Monzo.
In this conversation Yoann talks about the CMO he wants to be and his burning desire to win.
Topics:
Early Career.Growing UnicornsWhy brands fear TikTokThe dangers CMO's faceDoubling down on TikTok and communityNude's plans for 2023If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐
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Digital Marketing Finesse: (https://podcasts.apple.com/gb/podcast/digital-marketing-finesse)
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Oren Charnoff is the founder and CEO of Fondue
Having recently raised $11m in funding, it’s time for Fondue to take on the world of coupon codes. Oren’s mission is to change the way D2C brands approach discounting on Shopify.
Expect to learn how switching to Fondue creates better unit economics for brands and bigger savings for shoppers. How Coca Cola pioneered the first discount code and why loyalty schemes are a thing of the past and much much more.
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Lars Riis is the founder and CEO of Elsk.
Tired of working in an industry that didn't align with his personal values. Lars decided to build something that did. In Elsk he is attempting to build a brand that solves the problem of fast fashion.
Expect to learn why Elsk opt for a 4 hour working week, why most brands are screwing over their returning customers and how Elsk sold an £800 mystery item in one email and much more.
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This week on eCommentary, we’re joined by Christopher Kjærulff, the Creative and Social Media Manager at Hummel. He heads Hummel’s in-house creative teams, leading their campaigns, content and social media marketing.
With 10 years in the game, Christopher shared some incredibly valuable insights on all things creative briefing, testing, and how Hummel has grown into one of the most high-profile brands in Denmark.
Andy and Christopher also discussed their marketing predictions for 2023 and beyond. This episode is a must-listen if you’re looking to learn about what it takes to run a world-class marketing machine.
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Our guest this week, Steffen Hedebrandt, is a B2B Revenue Attribution Specialist and Cofounder at Dreamdata.io.
Steffen was super generous with his answers and shed light onto some of the go-to-market best practices he and his team employ at Dreamdata.
Andy and Steffen discussed quantitative and qualitative data, non-linear customer journeys, hot–topic growth tactics, the value of MQLs and what it takes to understand your customer and their pain points truly.
This is a super valuable episode for anyone looking for a deeper dive into revenue attribution. The line Steffen walks is an interesting one as the founder of an attribution company who spends his days dealing with other’s data while focusing on attributing revenue and marketing within his own company.
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We’re going deep down the Black Friday rabbit hole this week, with Son of a Tailor Founder & CEO, Jess Fleischer.
Jess shares his views on why Son of a Tailor chooses not to run Black Friday offers or any usual promotions for that matter. As the leader of a sustainable fashion brand, Jess is committed to reengineering the clothing supply chain by offering made-to-order pieces, at scale.
Andy and Jess talk over the positives and negatives of running huge Black Friday campaigns, consumer mindsets, managing inventory levels and dig into the ultimate question – is it possible to run sustainable sales?
Have a listen and, as always, if you’re enjoying eCommentary, leave us a 5-star review! ⭐⭐⭐⭐⭐
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This week, Andy is joined by Jesper Brok, the co-founder and CMO of Tjommi. As a serial co-founder of multiple businesses, Jesper was able to give some incredible insights into the mindset of a founder.
If you’re keen to learn all about TikTok marketing tactics for accelerated growth, this is definitely a must-listen.
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We’re changing things up this week on eCommentary. With Q4 heating up and Black Friday on the horizon, most marketing departments are in the thick of preparing for the busiest month of the year.
Take a peek behind the curtain of a busy agency and listen as we share the top tips in our paid social playbook. In this special episode, Andy discusses the importance of always-on campaigns, budgeting and consumer sentiment.
Join us for this BFCM special and as always, if you’re enjoying eCommentary, leave us a 5-start review! ⭐⭐⭐⭐⭐
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This week, we’re joined by Taylor Fraser, Marketing Director at Outway, an exciting D2C sock and apparel brand. Andy and Taylor dove head first into all things CRO, whitelisting, strategic partnership, and leveraging placements within email, newsletters and more.
Since 2019, Taylor and his team at Outway have been steadily growing and quietly smashing goals in the D2C space. Learn all about how Taylor worked to transform his relatively small team into a content machine, pumping out both high-quality and UGC assets to drive CRO and build brand.
Have a listen and, as always, if you’re enjoying eCommentary, make our day and leave us a 5-star review. ⭐⭐⭐⭐⭐
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This week we sat down with Emil Kristensen, CMO at Drip, for an email marketing deep dive.
As a SaaS CMO, keynote speaker and podcast host himself, it’s fair to say Emil knows a thing or two about the world of email marketing.
Emil co-founded Sleeknote before they were acquired by Drip earlier this year. Drip helps thousands of brands improve, personalise, automate and scale their email marketing campaigns.
Andy and Emil covered a range of topics in this episode, including lead generation, acquisition, segmentation, attribution and how brands can prepare for Black Friday.
If you’re looking for full-proof tips and tricks for your Q4 email strategy, be sure to listen and leave us a 5-star review if you enjoy!
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“I can still make things work with two sheets of paper, a bit of sticky tape and half a glass of water.” — Wendy Mak (quoting MacGyver)
This week, Andy takes a B2B deep dive with Wendy Mak, Chief Marketing Officer at Link Group. With over 7000 employees, Link Group connects millions of clients worldwide with their financial assets.
Wendy shared some incredible insights with us, including the delicate balance of leading large marketing teams and the systems and processes they use.
This episode is packed with golden nuggets of marketing wisdom. If you’re looking to learn from a CMO working at the top of her field on large-scale campaigns, delivering world-class results, this is a must-listen!
And, if you’re enjoying eCommentary, we would love if you left us a 5-star review! ⭐️⭐️⭐️⭐️⭐️
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This week, Andy is joined by Trendhim CMO Bjørn Seaton for a deep dive into data-driven marketing science.
Ever wanted to take a peek into a pros MarTech stack? Keen to learn how major brands are leveraging content post iOS update? Now is your chance.
With a background as a growth marketer, Bjørn is a bonafide marketing nerd who now heads marketing operations at Trendhim, a men's accessories brand based in Denmark with an impressive growth track record.
Get insights on balancing data and creative as a CMO, the perfect MarTech stack, leveraging influencer marketing and maintaining a human-focused strategy.
Tune in for all of the above, and as always, if you’re enjoying eCommentary, please don’t forget to leave us a 5-star review! ⭐️⭐️⭐️⭐️⭐️
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Welcome back to eCommentary! This week’s episode is packed to the brim with performance marketing insights from the senior performance marketing manager of Goodbuy Gear, Nicolas Piquet-Gauthier.
Nicolas offers some seriously class advice on what’s working, what isn’t, and common mistakes you might be making in your own accounts.
Andy and Nico dive into targeting, channel diversification, sustainable growth, budget distribution and more. This episode is a must-listen if you’re keen to pull back the curtain on performance and get some behind-the-scenes insights.
As always, if you’re enjoying eCommentary, leave us a 5-star review, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!
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This week we’re joined by Christopher Day, the CMO of Nordgreen, a leading Danish accessories brand.
After its founding in 2017, Christopher jumped aboard the Nordgreen ship not long after, pushing them to become a pioneering brand in the responsible design space.
Growing at a rapid rate internationally, Nordgreen has blended both performance and brand-driven marketing strategies to maximise its market share. Tune in for insights from Christopher, who cut his teeth with roles at The Hut Group and Unilever before taking on his current role as CMO.
Hear how he got his start from one of the biggest players in global eCommerce and where Nordgreen is heading next.
As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!
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