Episodes
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Shopify's EMEA Managing Director Shimona Mehta joins us this week on Ecommerce Experts for an engaging episode on mastering ecommerce.
Emily Long our CEO says her favourite parts of the podcast are the exploration of multiple channels, personalisation discussion and keeping the customer on your site to learn rather than risking them going elsewhere.
Shopify provide everything you need to sell online. Selling online with your own ecommerce website has never been easier, faster, or more scalable. Impress your customers with a beautiful store that you can set up in minutes and bring your brand to life.
Guest Details
Shopify - https://www.shopify.co.uk/
Shimona Mehta - https://www.linkedin.com/in/shimonamehta/
Host Details
Hannah Hooton - https://www.linkedin.com/in/hannahhoo...
Ecommerce Experts - @ecommerceexpertspodcast
Genie Goals - https://geniegoals.co.uk/
Music
Copyright Epidemic Sounds, Tigerblood Jewel
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This week we share our insightful conversation with self-confessed Data Nerds George and Alice of Foolproof Agency. We cover fundamentals of website design, mobile, classic mistakes of first-time ecommerce businesses, and even international growth. Yes, there's a lot in this one!
Founded in 2002, Foolproof is a product and service design company - one of the biggest specialists in Europe. They specialise in end-to-end digital product and service design for global brands. The products and services they create impact the lives of millions of people. Foolproof knows how to deliver these experiences because of their wide-ranging expertise - from experience design to digital transformation.
Guest Details
Foolproof - https://www.foolproof.co.uk/
George - https://www.linkedin.com/in/georgeioa...
Host Details
Hannah Hooton - https://www.linkedin.com/in/hannahhoo...
Ecommerce Experts - @ecommerceexpertspodcast
Genie Goals - https://geniegoals.co.uk/
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Missing episodes?
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Co-Founder and CEO of Lick Home Lucas London joins us this week on Ecommerce Experts.
Lick Home are revolutionizing the home decor industry. They believe it should be easy to transform the spaces you call home. No more waiting around, no more “one day”, no more making do. Life doesn’t stand still, and neither should your walls.
Guest Details
Lick - https://www.lick.com/
Lucas London - https://www.linkedin.com/in/lucas-london/
Host Details
Hannah Hooton - https://www.linkedin.com/in/hannahhooton/
Ecommerce Experts - @ecommerceexpertspodcast
Genie Goals - https://geniegoals.co.uk/
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From 40k followers to 140k followers overnight, Steffi Smith and her innovative chocolate company "The Chocolate Smiths" Bizzare Bars have caught the attention of some huge celebrities. Joe Wickes endorsing them on his stories led to a meteoric rise in sales but most admirably, Steffi isn't willing to risk her values for the growth. Her people first, values first approach to business is so insightful to hear.
All of their chocolate is handmade in Newcastle Upon Tyne and their limited edition products sell like wildfire. I personally had to taste a number before, during and after this episode just to be sure.
Sections 🎬
Guest
The Chocolate Smiths - https://www.thechocolatesmiths.com/
Steffi Smith - https://www.instagram.com/steffithechocolatesmith/
Host
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton/ or @ecommercehannah
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The big question is - How do you measure TV advertising and quantify it for more investment? Thankfully Liz Needham is not only Managing Director of FFS Beauty but also an accountant with a strong finance background. Having featured in FFS's first-ever TV advert earlier this year she shares her view on how to measure brand awareness and what financial modelling is key.
A very different episode, but so important for getting those budgets approved!
FFS Beauty is UK's award-winning, top-rated women's razor subscription and eco-friendly products. FFS delivers a personalised, fuss-free routine to your door.
Guest
FFS Beauty - https://www.ffs.co.uk/
Liz Needham - https://www.linkedin.com/in/liz-needham-84725283/
Host
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton/ or @ecommercehannah
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The wonderful Julia Munder, Marketing Director of Maxwell Scott Bags joins us this week on Ecommerce Experts. Last year their imagery was said to look like a James Bond Villan and Julia has been leading the brand copy, tone and website overhaul ever since.
Maxwell Scott Bags is family-run business was founded by English entrepreneur William Scott Forshaw in 2002. Championing the values of superior quality, timeless style and durability. Renowned for creating forever leather bags and accessories to be passed down through generations, we continue to be inspired by the iconic shapes, effortless style and extraordinary precision that is synonymous with fine British design.
Guest
Maxwell Scott Bags - https://www.maxwellscottbags.com/
Julia Munder - https://www.linkedin.com/in/julia-munder-8b85b752/
Host
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton/
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Super excited to bring you this week's episode with one of the biggest brands in the world right now - Gymshark. We were honoured to sit down with Chief Brand Officer Noel Mack to discuss how embedding the brand in culture through social disruption has been key to their success and the importance of lateral thinking.
Fitness apparel startup Gymshark was founded back in 2012 by 19-year-old Ben Francis in his Mum's garage. With market-leading social media marketing and influencing strategies, Gymshark has become a unicorn after being valued over $1bn in under a decade of trading. Most importantly their products are affordable, breathable, and very flattering. They are more than leggings, but they really are the best leggings out there!
Guest Details
Noel Mack - https://www.linkedin.com/in/noelmack/?originalSubdomain=uk or @NoelMack
Gymshark - https://uk.gymshark.com/
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah
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This week's episode of "Ask an Ecom Expert" is with Forbes 30 under 30, ethical diamond entrepreneur, Jessica Warch, Co-Founder of Kimai.
Kimai channels heritage into a modern jewelry brand that delivers true traceability. By using lab diamonds (which are physically and chemically identical to those that are mined) and recycled gold, we can cut out all mines and middlemen and control the whole jewelry process, from design to delivery.
Guest Details
Kimai - https://kimai.com/
Jessica Warch - https://www.linkedin.com/in/jessica-warch/
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah
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This week's episode of "Ask an Ecom Expert" is with the experienced Retailer David Hanney, Co-Founder of Alpkit.
Sections 🎬
0:00 Intro
1:44 Go Outdoors to Alpkit
3:59 Brand Values
6:27 Why DTC not Retailers?
8:02 What helps you cut through the noise?
10:21 Crowdfunding Success
13:02 Community Support
18:15 Listening to Consumers
18:50 The Importance of Word of Mouth
20:03 Investing in Bricks & Mortar
25:29 Testing Product & Training Staff
25:57 Biggest Challenge in 2021/22
26:57 Favourite Ecommerce Brand
27:33 B Corps, Why Alpkit Invested
31:44 Alpkit Festival
Guest Details
Alpkit - https://alpkit.com/ D
avid Hanney - https://www.linkedin.com/in/david-han...
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah
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This week's episode of "Ask an Ecom Expert" is with the passionate Elsie & Dominika, Founders of BYBI. You might recognize their name, as a number of A-list celebrities have recently revealed BYBI is the secret to their glowing red carpet looks. The carbon-negative brand has such a fascinating story and is a wonderful example of "be the change you want to see in the world".
BYBI is a natural, certified vegan & cruelty-free skincare brand from London, UK. We are skincare experts committed to bringing you really great beauty products that actually work, using only ingredients that we know will directly benefit the skin. We believe in transparency because everyone deserves to know what’s in their beauty products, and innovation, because natural doesn’t have to mean basic.
Sections 🎬
0:00 Welcome to EE
2:25 Blog to Business
6:25 The Power of the Journey
8:40 Female Founders
9:51 Brand Evolution
12:48 Learning from Failure
13:05 Brand Values
16:00 Consumers Demand Great Products
17:46 Carbon Negative Brand
23:33 Resellers Strategy
25:57 To sell or not to sell on Amazon
28:04 Transparency with Consumers
28:37 Word of Mouth Marketing
31:13 Shout about your Brand
32:17 Favourite Ecommerce Brands
33:57 Unusual Ecommerce Brands
Guest Details
BYBI Beauty - https://bybi.com/
Elsie - https://www.linkedin.com/in/elsie-rutterford-b1226321/
Dominika - https://www.linkedin.com/in/dominika-minarovic-5b1b2611/
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah
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This week's episode of "Ask an Ecom Expert" is with the wonderful Indre Banaityte of PitPat. As an ex Genie, she has experience brand side and agency side which she shares with us.
We’re all doing it – wearing smart devices on our wrists and measuring our activity on our phones. What seemed like a craze a few years ago is an established thing today. Now, with PitPat, your dog can do the same. PitPat gives you an easy way to keep track of your dog’s activity level, to manage their weight, and because it’s all about your dog, to have lots of fun along the way.
Sections 🎬
0:00 Intro by Hannah
1:11 Best Digital Marketing Education
2:42 What is PitPat?
3:33 Naked Wines Marketing
5:32 The Future of Social Media Marketing
7:34 Niche Marketing Strategies
11:00 Social Media Marketing, Full-Funnel Approach
13:36 Facebook Objectives
14:27 Mass Audience v Niche Targetting FB
15:45 New Product Category Education
18:00 YouTube and TV Advertising 19:29 Favourite Martech
21:56 Favourite Ecommerce Brand
21:57 Influencer Marketing Fail
25:22 Ecommerce Slack Channel
Guest Details
PitPat - https://www.pitpat.com/
Indre - https://www.linkedin.com/in/indre-banaityte/
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah
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This weeks episode of "Ask an Ecom Expert" is with the inspirational Whitney Bromberg Hawkings, Founder and CEO of Flowerbx. But most people in the fashion industry knew her as "Tom Ford's right-hand lady" until a few years ago.
After 18 years working for Tom Ford, first at Gucci then his own brand - Whitney had a "now or never" moment with Flowerbx. There are so many lessons to take from this conversation with Whitney, about branding, discipline, strategic partnerships, series a funding to name a few.
Flowerbx isn't just another flower business, they're a zero-waste business that offers extraordinary flowers, delivered. Their seamless customer journey, as well as market-leading freshness, differentiates them from competitors. Not to mean some very exclusive brand partnerships, putting them at the forefront of fashion.
Guest Details Flowerbx
- https://www.flowerbx.com/
Whitney - https://www.linkedin.com/in/whitney-hawkings-643a3317/
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah
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This weeks episode of "Ask an Ecom Expert" is with passionate entrepreneur Hitesh Anand, Founder and CEO of Gibie Home Furnishings.
Hitesh's insight into the textile industry is unparalleled. This knowledge along with 3 years of market research has led to the creation of Gibie. It's a bath linen company with a difference - they use the 5000-year-old Ayurvedic practices instead of chemical dying to colour their garments.
Being a bootstrapped business, Hitesh talks about how Gibie cuts through the noise to target its consumers. A combination of organic marketing, community building and adding value to consumers experience are helping him develop this inspiration brand.
Sections 🎬
0:00 Intro by Hannah
1:38 Hitesh's Background
4:03 Ayurvedic Dying Process & Scaling
5:05 Sell the benefits not the product
5:41 How to ensure sustainability throughout the business
8:22 Sustainable Supply Chain
9:39 Being Honest with Consumers
11:09 The Value of Customer Feedback
12:26 The Pre Launch Process
13:01 Market Entry Strategy - DTC and USP
14:56 Organic Marketing and Community Building
17:13 Favourite Ecommerce Brand
18:20 Question - Live Shopping
Guest Details
Gibie Home Furnishings - https://www.gibie.co/
Hitesh Anand - https://www.linkedin.com/in/hiteshanand/ or Instagram @hiteshanand
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhoo... or Instagram @ecomexperthannah
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This weeks episode of "Ask an Ecom Expert" is with the industry disruptor Nikolay Piriankov, Founder and CEO of Taylor & Hart.
Nikolay is unbelievably honest, opening up on the challenges of being a Founder and growing a start-up to a multi-million-pound business. Covering how to hold the customer's hand through the e-commerce experience and ensuring your business is sustainable regardless of size.
Taylor & Hart is an online jeweller redefining the rules of engagement with a collaborative approach, exceptional quality at every price point, and technology that places you at the centre of the design process. Their beautiful slogan is "Love has no limits and neither do we."
Sections 🎬
0:00 Intro
1:09 Spotting the gap in the market
4:13 What is being an entrepreneur like?
4:57 Disrupting a crowded space
5:30 Building a differentiated brand
7:31 What it takes to build a venture-funded business
8:48 Importance of an accelerator programme
10:01 Sales Approach
14:07 Sustainable Roadmap
17:36 B Corps Greenwashing
21:29 Bricks & Mortar vs Online Only
26:38 How to increase your database in a new market
30:23 Handing over control as a Founder
32:39 Sustainable favourite, Whirli
36:00 TikTok Marketing
36:50 What is the "next" marketing channel?
NB - Apologies for the poor connection from 27min+, visual becomes pixilated but the sound quality is still on point.
Guest Details
Taylor & Hart - https://taylorandhart.com/
Nikolay Piriankov - https://www.linkedin.com/in/nikolaypi...
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhoo... or Instagram @ecomexperthannah
SHOW LESS
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The first episode of our new series "Ask an Ecom Expert" is with the exceptional Angela Ward of Rodd & Gunn.
Angela sits down to discuss how they make the customer experience exceptional and memorable every time and what her favourite brands do to stand out.
Rodd & Gunn is a proud kiwi menswear brand that has taken the US, Australian and New Zealand markets by storm. Having launched their flagship store in Conduit Street London, they have their sights set on the UK to fuel their international growth ambitions.
Sections
0:00 Intro
0:43 Journey to Rodd & Gunn
2:51 Impact of COVID and 2021 strategy
6:41 Launching in the UK
12:13 Store pick and pack vs 3PL
13:41 Global customer services
15:40 US, UK, NZ, AUS English speaking trends & differences
18:36 Experiential brand 24:08 Maintaining the brand internationally
24:54 Biggest challenge in 2021/22
28:14 Favourite brand of the moment - Mecca Beauty
Guest Details
Rodd & Gunn - https://www.roddandgunn.com/uk
Angela Ward - https://www.linkedin.com/in/angela-ward-8474ba12/
Host Details Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton/
