Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands

Episodes

Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles
19 Dec· Email After Hours: The Podcast for Email Senders
Hot off Black Friday and Cyber Monday 2024, we’re breaking down the email strategies that soared—and the ones that flopped—in this year’s retail rush.
- Listen Listen again Continue Playing...
- Listen later Listen later
Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt
5 Dec· Email After Hours: The Podcast for Email Senders
Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement.
- Listen Listen again Continue Playing...
- Listen later Listen later
Missing episodes?

Click here to refresh the feed.
Beyond A/B: The Science of Smarter Email Testing with Kath Pay
21 Nov· Email After Hours: The Podcast for Email Senders
In today’s lightning-fast email marketing world, basic A/B testing just doesn’t cut it anymore.

That’s where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle.
- Listen Listen again Continue Playing...
- Listen later Listen later
Crafting Email Conversions: From Opens to Outcomes with Prerna Malik
7 Nov· Email After Hours: The Podcast for Email Senders
In a world where email marketing success hinges on turning clicks into conversions, mastering the nuances of optimization is crucial. Enter Prerna Malik—an email marketing and conversion expert renowned for transforming underperforming campaigns into powerful success stories.
- Listen Listen again Continue Playing...
- Listen later Listen later
How to Lose a Subscriber in 10 Emails (And What to Do Instead)
24 Oct· Email After Hours: The Podcast for Email Senders
In this episode, we’re diving into the world of "anti-best practices" in email marketing—the tactics that seem smart but could actually tank your campaigns.
- Listen Listen again Continue Playing...
- Listen later Listen later
Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil
10 Oct· Email After Hours: The Podcast for Email Senders
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse.
- Listen Listen again Continue Playing...
- Listen later Listen later
Crafting Compelling Email Content: Strategies for Success with Samar Owais
26 Sep· Email After Hours: The Podcast for Email Senders
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Samar Owais, a seasoned email strategist and copywriter to dive into the details of email content.
- Listen Listen again Continue Playing...
- Listen later Listen later
The iOS 18 Impact: What Email Marketers Need to Know About Apple’s Latest Release
12 Sep· Email After Hours: The Podcast for Email Senders
Every year, Apple’s latest iOS release feels like Groundhog Day for email marketers—another update, another round of unpredictable shockwaves through the industry.

Remember: Staying informed and proactive is key to staying ahead.
- Listen Listen again Continue Playing...
- Listen later Listen later
How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express
29 Aug· Email After Hours: The Podcast for Email Senders
In this episode, Edward Cunningham, Senior CRM Data & Campaigns Manager at Vision Express, shares his journey through the highs and lows of campaign measurement, heat mapping, the art of personalization, and the surprising power of the "oops" email.
- Listen Listen again Continue Playing...
- Listen later Listen later
Email After Hours Greatest Hits: Top Email Learnings from 2024 (So Far!)
15 Aug· Email After Hours: The Podcast for Email Senders
Revisit some of your favorite episodes of Email After Hours—or catch up on those you missed the first time around! In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more!
- Listen Listen again Continue Playing...
- Listen later Listen later
How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 2)
1 Aug· Email After Hours: The Podcast for Email Senders
In this second part of our two-part episode with deliverability expert Al Iverson, we answer hard-hitting questions about how the world of email is changing.
- Listen Listen again Continue Playing...
- Listen later Listen later
How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 1)
25 Jul· Email After Hours: The Podcast for Email Senders
These days, senders are constantly adapting to new regulations and policies that make it harder to reach inboxes.

Gmail and Yahoo’s recent bulk sender requirements, Apple’s Mail Privacy Protection, and GDPR are just a few recent industry shakeups that left marketers playing catch-up.
- Listen Listen again Continue Playing...
- Listen later Listen later
How AI is Changing the Email Ecosystem: The Risks, Benefits, and Implications
11 Jul· Email After Hours: The Podcast for Email Senders
Like it or not, AI is here to stay—and it’s only by knowing the risks, benefits, and ethical implications of using AI that email marketers can stay ahead of the curve.

That’s why we’re spending 30 minutes discussing all things AI and email, including topics like streamlining campaign generation, deep fakes, AI and this year’s election, and how AI impacts email security.
- Listen Listen again Continue Playing...
- Listen later Listen later
Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains
20 Jun· Email After Hours: The Podcast for Email Senders
In this episode of Email After Hours, we’re officially demystifying the DMARC record.

DMARC is critical for brands looking to protect their domains from spoofing and phishing attacks. Plus, it’s now required by major mailbox providers like Gmail and Yahoo.
- Listen Listen again Continue Playing...
- Listen later Listen later
The Elements of a Successful Email: It's Not Rocket Science...Or Is It?
6 Jun· Email After Hours: The Podcast for Email Senders
Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers.
- Listen Listen again Continue Playing...
- Listen later Listen later
How Data Protection and Trust-Building Fuels Germany's Email Marketing Success
23 May· Email After Hours: The Podcast for Email Senders
In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe.
- Listen Listen again Continue Playing...
- Listen later Listen later
Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands
10 May· Email After Hours: The Podcast for Email Senders
In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business's transactions with Guy Hanson and guest cohost Laura Christensen.
- Listen Listen again Continue Playing...
- Listen later Listen later
Reading Between the Lines: The Art of Accessible Email Design and Content
18 Apr· Email After Hours: The Podcast for Email Senders
In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns.

They’ll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience.
- Listen Listen again Continue Playing...
- Listen later Listen later
5 Stats Email Marketers Need to See in 2024
28 Mar· Email After Hours: The Podcast for Email Senders
In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more.

(PS: To read the full report, visit: bit.ly/3TRQCAx)
- Listen Listen again Continue Playing...
- Listen later Listen later
Booking a Ticket to Email Success with Ice Travel Group
14 Mar· Email After Hours: The Podcast for Email Senders
To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group.

He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more.
- Listen Listen again Continue Playing...
- Listen later Listen later
Show more

Episodes

Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles

Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt

Beyond A/B: The Science of Smarter Email Testing with Kath Pay

Crafting Email Conversions: From Opens to Outcomes with Prerna Malik

How to Lose a Subscriber in 10 Emails (And What to Do Instead)

Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil

Crafting Compelling Email Content: Strategies for Success with Samar Owais

The iOS 18 Impact: What Email Marketers Need to Know About Apple’s Latest Release

How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express

Email After Hours Greatest Hits: Top Email Learnings from 2024 (So Far!)

How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 2)

How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 1)

How AI is Changing the Email Ecosystem: The Risks, Benefits, and Implications

Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains

The Elements of a Successful Email: It's Not Rocket Science...Or Is It?

How Data Protection and Trust-Building Fuels Germany's Email Marketing Success

Reading Between the Lines: The Art of Accessible Email Design and Content

5 Stats Email Marketers Need to See in 2024

Booking a Ticket to Email Success with Ice Travel Group