Episodes

  • Negative self-talk is the #1 self-sabotaging behavior that high achievers—and high-achieving women specifically—engage in subconsciously.

    And what does that mean for our businesses?

    Without even realizing it, we say things that don’t serve us—so we get things that don’t serve us.

    And we get in the way of our own success.

    Luckily, Mindset Mastery coach (and all-around fantastic human) Mindi Huebner is on this week’s episode of the Energize Your Online Business podcast.

    Mindi is sharing how to recognize and rewire these destructive unconscious thoughts, starting with a simple question swap and walking us through how we can get curious about who we’re being and how we can make choices about who we want to be.

    If you want to show up as the best CEO of your business you can possibly be, Mindi is here to guide you there.

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    Mentioned on this Episode

    Mental RehearsalMindi Huebner Instagram

    Related Links

    The Overlooked—But Obligatory—Entrepreneur Mindset Shift6 Steps for Overcoming Business ChallengesLet Go of Productivity GuiltFinding Your Healthy Work Schedule

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  • Why did you get into business?

    For most of us there are really two reasons:

    1. We want to make an impact

    2. We want to make an income

    But, for many heart-centered entrepreneurs, we can feel bad about #2.

    On this episode of the Circuit Sales System podcast, Tony Award winner and 7-figure entrepreneur Nick Demos is sharing how you can reshape your money mindset—those core beliefs you have around money and how money works in the world.

    For many entrepreneurs, their money mindset is holding them back by limiting their beliefs in what they can and can’t do with money, how much you’re able to earn, and even how much you’re entitled to.

    If just reading that makes you feel uncomfortable, you need to add this to your listening queue now.

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    Mentioned on this Episode

    Meet Nick

    Related Links

    Ep. 20: Why Value-Based Pricing is One Strategy You Can’t SkipValue-Based Pricing Guide for Course Creators & Group Coaches

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  • What happens when you're good at not just a couple of things, but a lot of things? And you want to pursue all those things. But you don't have enough time to do them all and do them well. And you certainly don't want to half-ass any of it.

    That's the position multipotentialite Claire found herself in.

    Claire is not only earning her PhD in neuroscience, but she's also helping other PhD candidates crack the Oxford code via her Oxford Scholarship Success Course.

    Both of these pursuits give Claire the ability to change lives in different ways.

    She pursued neuroscience when an accident dramatically impacted her twin sister's life.

    But during the process of applying to PhD programs, Claire realized that so many people with the grit and desire to earn a PhD were being turned away from prestigious universities simply because they didn't understand the process.

    On this episode of the Circuit Sales System podcast, Claire shares her story, why she got into business, and how the Circuit Sales System is allowing her to balance running a business and earning a PhD.

    Listen now for a heavy dose of inspiration!

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    Mentioned on this Episode

    GBS/CIDP Foundation International websiteOxbridge Admissions Club

    Related Links

    How to Create Real Emotional Connections with Your AudienceWhy an Automated Sales Process is a Complete Game-Changer for BusinessEp. 6: Are You Spending Too Much Time Working In Your Business?Laser Coaching: Multiple Offers? Here’s Which One to Put on a Circuit First

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  • Did you know 85% of small businesses fail due to financial reasons?

    While money might not have been the reason you started your business, it is essential for keeping it going.

    But for all the self-proclaiming “non-money people” out there rolling their eyes, we have good news…

    You don’t need to be a mathlete or a numbers whiz to master your business finances.

    It all comes down to understanding just five simple numbers.

    Curious about what these numbers are?

    Tune in to this week’s episode of the Energize Your Online Business podcast, featuring Shanna Skidmore. A former Fortune 100 financial advisor turned business consultant, who has spent the last 15 years helping entrepreneurs around the world make more money and manage it well. Shanna makes managing money simple and (dare we say, fun!).

    If you’re feeling overworked, underpaid, or clueless about your finances, this episode is a must-listen.

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    Mentioned on this Episode

    The Profitability PlaybookShanna Skidmore Instagram

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  • Stop procrastinating, start doing is easier said than done. But time management and productivity expert Megan Sumrell is here to not only make it 100% possible, but actionable so you can start creating new habits by the end of this episode.

    Megan is a former corporate executive turned entrepreneur. As a business owner, mom, and wife, she knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose.

    Listen to this episode to get the background on why we procrastinate (yes…we ALL do it) and, more importantly, three tools you can use Every. Single. Day. to stop procrastinating and take action!

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    Mentioned on this Episode

    The Pink Bee App

    Related Links

    Top Resources for Course Creators and Group CoachesLet Go of Productivity GuiltFinding Your Healthy Work ScheduleAccomplishing Huge Business Tasks with Absurdly Tiny Steps

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  • In this week's Energize Your Online Business podcast episode, we're excited to bring you expert breathing techniques from Tara Bianca, a seasoned holistic health practitioner and owner of BE Light Transformative Therapy.

    Tara specializes in therapeutic breathwork, bodywork, mindset, and sound healing, guiding individuals to enhance their lives through improved breathing practices.

    Tune in now to discover:

    The best way to breathe to boost cognition, clarity, and focus.Three essential pillars of functional breathing for peak mental and physical performance.Simple techniques to manage stress, sharpen your focus, and achieve deep relaxation.

    Psst: Tara will be demonstrating breathing techniques in this episode, so find yourself a comfortable, safe space to practice them—definitely not behind the wheel!

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    Related Links

    Finding Your Healthy Work ScheduleCase Study: Prioritize Your Health and Profitably Run a Business

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  • Over her 15+ years of working in strategy and with thousands of entrepreneurs, Circuit Sales System student Helen noticed one key thing they all struggled with: lead generation. How do you stand out in such a noisy online world and get people (ahem, the *right* people) to know you exist?

    In this episode, Helen joins Nicki and Kate to share her secrets about the power of quizzes for lead generation. Listen in to hear how quizzes have allowed her to fill her Circuit with engaged leads, build genuine connections with her audience, and generate data to customize her marketing. We also get insight into how Helen is enjoying a more automated way of selling, meaning she can effortlessly make sales—even while scooting around on holiday in Brussels!

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    Mentioned on this Episode

    Visit Helen’s WebsiteWatch Helen’s Free, On-Demand Video Training

    Related Links

    Why the Dating Metaphor for Lead Generation Is So FlawedCase Study: Scaling a Business Past Six Figures Using a Circuit10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers

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  • On this episode, we are confronting the F-word taboo—no, not *that* one—but the one we, as entrepreneurs, fear most and often shy away from talking about: failure. Unfortunately, the harsh reality is that a large percentage of businesses end up having to close their doors—and yes, that does include course creators.

    So today, we’re running through eight of the most common reasons course creators fail in the hope it will keep those things from happening to your own business. Then we can all sit back and enjoy long, profitable, healthy businesses that not only help us as the business owners, but all of our audiences, too!

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    Mentioned on this Episode

    How Much Money Can You Make Selling Online Courses?The Investment Philosophy that Will Save (Or Kill) Your BusinessWhen Should You Start Selling Your Online Course?

    Related Links

    3 Must-Monitor Metrics to Increase Sales on AutopilotThe Overlooked—But Obligatory—Entrepreneur Mindset Shift12 Sales Funnel Mistakes That Cost Course Creators Money4 Lessons Learned from Starting a Business

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  • Posting on social media but not seeing the results you hoped for? Social media is an essential tool for connecting with your audience, enhancing brand visibility, and driving revenue. But it’s not enough to just post for the sake of posting.

    Maybe you’re still figuring out which channels work best for your audience, or tweaking your content to find what’s most engaging. Either way, if you’re looking to boost the effectiveness of your social media strategy and increase your ROI, you’ve come to the right place. Join Nicki and Kate as they share practical tools and insights to help you turn your social media efforts into a powerful engine for driving leads!

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    Mentioned on this Episode

    LaterManyChat

    Related Links

    3 Must-Monitor Metrics to Increase Sales on AutopilotThe Overlooked—But Obligatory—Entrepreneur Mindset Shift1 Must-Do Before Running Meta/Facebook Ads

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  • Ever wish you had a crystal ball to predict exactly what would resonate with your audience? While we can’t offer psychic capabilities (sorry), we do have the next best thing: testing! A/B testing helps you learn what makes your audience tick and today, we’re talking all about A/B tests you can run to optimize your opt-in page.

    Remember, even the smallest changes can have *huge* ramifications further down the line. So listen in as Nicki and Kate share some simple tests to make your opt-in page as effective as possible, driving more action and generating more leads for your business!

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    Mentioned on this Episode

    5 Quick Email Tests to Bump Conversions ASAPCommon Funnel Mistakes That Are Killing Your Conversions

    Related Links

    3 Must-Monitor Metrics to Increase Sales on AutopilotThe Secret to Sales Pages That Convert1 Must-Do Before Running Meta/Facebook Ads

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  • “Ugh, I have *nothing* to wear!” *Stares at closet full of clothes* It’s a daily struggle many women are familiar with and a problem Circuit Sales System student Fiona was determined to solve. After leaving her accounting career to pursue her love for fashion, Fiona made it her mission to empower women to feel inspired by the outfits staring back at them each morning.

    Thanks to her Circuit, Fiona no longer has to rely on live launches to sell her offer and can enjoy a more steady stream of income. Listen in to Fiona’s interview to discover the positive impact Fiona’s Circuit has had on her conversion rate and how it’s driving her membership sales to new heights!

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    Mentioned on this Episode

    Style Liberation

    Related Links

    Why an Automated Sales Process is a Complete Game-Changer for BusinessSwitching From Live Online Course Launching to Selling on AutopilotCase Study: Live Launch or Evergreen Launch? This Entrepreneur Does Both

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  • However much autonomy you enjoy as a digital business owner, you’re still heavily dependent on one group of people: your customers. And every time a customer gives feedback on your product or service, it’s a valuable opportunity to build your relationship even further and revisit your existing offer.

    But when you’ve poured your heart and soul into creating your offer, receiving feedback and additional requests can feel like a bitter pill to swallow at first. And so today’s episode is all about how to address customer requests gracefully, no matter what your knee-jerk response may be. Tune in to discover why taking a step back and evaluating requests objectively can reveal important insights into your customers’ behavior, preferences, and unmet needs.

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    Related Links

    How to Prevent Buyer’s Remorse for Your Online CourseObjection Handling: What Prospects Really Mean by “I Can’t Afford It”6 Ways to Know When It’s Time to Hire for Your Small Business

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  • This podcast episode might just take you by surprise a little bit. The topic? Live launching. Yes, you heard that right. Despite our well-documented skepticism towards live launching, we still acknowledge that live launching is a very prevalent tactic that most business owners try … until it fails.

    The trouble is, live launches are a high-stakes game. And for some entrepreneurs, the risk can be as high as gambling away six months or even a year’s worth of income on a single throw of the dice. So if a launch fails, how do we recover? Instead of making decisions out of desperation (and risking long-term damage to your business), it’s important to see it as an opportunity to learn. Join Nicki and Kate as they explore what a failed launch can teach you about your business, your audience, and yourself.

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    Mentioned on this Episode

    Combining Live Launching with a Circuit – Carina’s Story

    Related Links

    This New York Times Bestselling Author Uses a Circuit to Sell Her Course – Ruth’s StoryLive Launching TipsHow To Sell Your Product Online…Without Live Launching or EvergreenFrom 4 Years of Live Launching to Consistent Re

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  • I think most business owners would admit to feeling overwhelmed or confused when it comes to hiring freelancers—especially when it’s a freelance area that you are not adept at yourself. And messaging is one of those areas you might be looking to outsource to make sure you’re communicating effectively with your audience (just a minor detail, right?).

    But how can you make sure you end up with a stellar copywriter that can elevate your copy as much as possible? In this episode, we’re talking you through the process that will make sure you hire the *right* resource for your team. And the best part? This is applicable to any kind of freelancer you might need to work with, whether it’s developers, graphic designers, or Meta ads managers!

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    Mentioned on this Episode

    Your Seamless System for Narrowing Your Applicant PoolWriting Your Own Copy? Why You Should Hire a Copywriter Sooner Than LaterCopywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business

    Related Links

    You Can Benefit from Hiring a Copywriter Sooner Than You Think…10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers6 Ways to Know When It’s Time to Hire for Your Small Business

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  • The “everybody’s-doing-it” marketing tactics can work…until they don’t. And when Circuit Sales System student Felicia noticed buyers becoming more cautious and taking longer to convert, she knew she needed to find a different way of selling.

    Not only did flipping on her Circuit allow her to create a six-figure launch in 45 days (!!), it also meant she could focus more on the people already in her community. In this episode, Felicia shares all the benefits she’s enjoying from having a predictable sales model and reminds us why building the right mindset is just as important as the strategy piece.

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    Mentioned on this Episode

    Listen to Nicki’s interview on the Hi Felicia podcast: How To Create Smart, Predictable Income in 2024Felicia’s website: www.feliciaromero.comFollow the Hi Felicia podcast on Apple or SpotifyFollow Felicia on Instagram

    Related Links

    How to Create Genuine Urgency in Sales—Without Alienating CustomersThe Big Problems With Live Launching & EvergreenTop 4 Books for Online Course Creators and EntrepreneursCase Study: Hitting $55,000 in Sales in Under 3 Months—Without Ads or Promotion

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  • Let’s face it, writing isn’t everyone’s forte. And when it comes to crafting your business’s messaging, facing such an important task can feel pretty daunting. If writer’s block has you in its grip, you might have decided to seek help from an expert copywriter. But when is the right time to bring them on board?

    In this week’s episode, Nicki and Kate (with 30+ years of copywriting experience between them!), discuss how you could end up running into trouble if you leave it too late to hire a copywriter. Listen in to find out the best time to involve a copywriter for maximum impact and the kinds of projects you can expect them to help you with.

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    Mentioned on this Episode

    Browse our listing of highly trained, experienced copywriters Ep. 42 How to Hire Copywriters & Other Freelancers (Coming soon!)

    Related Links

    You Can Benefit from Hiring a Copywriter Sooner Than You Think…10 Must-Use Marketing Messaging Strategies to Turn Leads to CustomersA Dynamite Marketing Messaging Is the Key to Your Audience Taking Action

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  • Our brains are wired to avoid any situations that lie outside our comfort zone. And if it had its own way, it would happily keep us on our sofa eating Cheetos all day instead of achieving the things we dream of. So if you’re waiting for the momentous day when you’re going to feel “ready” to launch your online course…we have some bad news for you: It’s not coming.

    A lot of entrepreneurs (especially those with perfectionist tendencies) tend to hold back on selling their valuable courses, thinking they need to finish every module and get everything “just right”. Yes, there are some things you *must* have in place before you start selling. But Nicki and Kate are here to give you a gentle (but firm) nudge to let go of that perfectionism and put your course out into the world sooner than you might think!

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    Mentioned on this Episode

    Microsoft Clarity

    Related Links

    Why You Need to Give Your Customers Deadlines4 Lessons Learned from Starting a BusinessBest Platform to Host an Online CourseBest Software to Create an Online Course

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  • There’s a lot of pressure on entrepreneurs to be doing All. The. Things. “Are you on this new social platform yet?”, “When are you live launching your course?”, “You need to write a book to build authority!” But let’s not forget that we’re humans—we’re not designed to be machines.

    With a background in corporate leadership, Jessica Lackey knows what it’s like to be forced into hustle culture. Now, she’s combining her deep experience in consulting, leadership, and coaching to help businesses grow without sacrificing wellbeing. Listen in to our chat with Jessica for valuable tips on how to make sure your business’s processes are working *for* you when building the business you envision.

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    Mentioned on this Episode

    Visit Jessica’s WebsiteFollow Jessica on LinkedInFollow Jessica on Instagram

    Related Links

    6 Ways to Know When It’s Time to Hire for Your Small BusinessThe First Step to Hiring the Right Person for Your TeamCase Study: Prioritize Your Health and Profitably Run a BusinessHow to Avoid Business Freakouts and Solve Any ChallengeWork on Your Business, Not in Your Business

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  • I think it’s safe to say that Circuit Sales System student Ruth Soukup wears a LOT of hats—New York Times bestselling author, (serial) entrepreneur, blogger, podcaster, product creator, and CEO of her company, Ruth Soukup Omnimedia…Phew! Is there anything this lady *can’t* do?!

    But when Ruth started her first blog, Living Well, Spending Less, back in 2010, she hadn’t even planned on starting a business. In just three years, she’d made enough to retire her husband—talk about hitting the ground running! Now, with her robust, three-brand business, she’s still going gangbusters. In this episode, we hear how Ruth is using a Circuit to elevate her sales and bring the *right * people in front of her offers.

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    Mentioned on this Episode

    Explore Ruth’s brands and products:

    Elite Blog Academy®Living Well Spending Less®ThinliciousDo It Scared®Living Well Planner®

    Visit Ruth’s Instagram Page

    Related Links

    From 4 Years of Live Launching to Consistent Revenue, Less Stress, and More Time – Emma Kate’s StorySwitching From Live Online Course Launching to Selling on AutopilotMaking Daily Sales on Her Way to 7 Figures—Natali’s Story

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  • For as many reasons as there are to buy something, there are also a lot of other reasons *not* to purchase something. “I’m just not sure I can afford it” or “I don’t know if this is the right time for me”...any of those sound familiar?

    If only prospective clients could just hand over their money with no questions asked… *sigh*—but prospective clients want to feel certainty in their decision. And it’s part of your job to help them find that certainty. In this episode, Nicki and Kate are diving into some of the most common customer objections and the best ways to handle them to ensure they feel confident in making their purchase.

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    Mentioned on this Episode

    Why Value-Based Pricing is One Strategy You Can’t Skip

    Related Links

    10 Must-Use Marketing Messaging Strategies to Turn Leads to CustomersA Dynamite Marketing Messaging Is the Key to Your Audience Taking ActionPrice Is Rarely the Real Reason People Won’t Buy

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