Episodes

  • In this special episode of the Dance Principles United podcast, Amanda and I are so excited to come together in person at the beautiful Sofitel in Darling Harbour to kick off a brand-new mini-series on the stages of studio growth.

    This week, we’re diving into the unique challenges and opportunities of running a dance studio with $0–$250K in revenue. I share my personal experiences from the early days of owning my studio, along with Amanda’s, as we talk about balancing teaching, admin, and growing your business sustainably.

    Whether you’re just starting out or looking to hit that next level, this episode is full of tips and insights to help you navigate this foundational phase of studio ownership. Tune in and let’s get inspired to push past that first big milestone together!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club
    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

  • In this episode, Bec sits down with special guest and longtime friend Melissa Borgen, Dance Principles United's very own member success rockstar.

    Together, they dive into the top five common mistakes dance studio owners make and, more importantly, how to fix them! From tackling control issues and burnout to embracing modern marketing and mastering your studio’s numbers, this episode is packed with practical advice, laughter, and honest stories. Whether you're just starting out or have years of experience, you’ll find actionable tips to help you avoid these pitfalls and grow your studio sustainably.

    Listen in to hear how Bec learned these lessons the hard way, and discover Mel's insights from over two decades of working with studio owners. If you're ready to take a closer look at your studio practices and drive real change, this episode is for you!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club
    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

     
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  • Hey friends, Amanda here. Welcome back to another exciting episode of the Dance Principals United Podcast! 🎶

    We are back with episode four in our concert series. In this episode, we are talking about tech solutions to make your concert easier. Nathan and I dive into the tech solutions that can streamline your concert season.

    In this episode, we discuss tried-and-true tech strategies, like organizing music and costume details through a master spreadsheet, setting clear timelines, and implementing QLab to ensure a seamless show experience.

    We also share how early planning and clear communication with your team can save you tons of time and make your concert run smoother than ever. Whether you're a new studio or a seasoned pro, these tips will help you set up for concert success with less stress!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club
    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

  • In this episode of the Dance Principles United Podcast, Amanda Barr and Rebecca Lou Brennan dive into creating a “fans first” experience for dance studio concerts. Inspired by the book Fans First by Jesse Cole, they explore strategies to improve the concert experience for students, parents, and even the youngest audience members.

    From backstage dance parties and themed decorations to streamlining award ceremonies and adding personal touches like courage dust, Amanda and Bec offer actionable tips for studio owners to make concerts memorable.

    They also discuss how small details—like sharing a concert day playlist—can transform concert day into an unforgettable celebration.

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club
    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

     

  • Hey friends! Bec here and we're back with another exciting episode of the Dance Principals United Podcast!

    In this episode, we dive deep into the critical topic of parent communication during concert season.

    With concert preparation in full swing, they share their top tips on streamlining communication to avoid overwhelm and confusion for busy parents.

    From simplifying information and using dynamic, easily updated resources like mini-sites to training your team to answer parent questions confidently, this episode is packed with actionable strategies.

    Tune in to ensure your studio's concert season runs smoothly, with clear, consistent, and positive communication.

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club


    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

  • Hey friends! We're back with another episode of the No Bullshit Business Tips Podcast.

    We share a super simple yet powerful Instagram strategy that could be a total game changer for your studio’s growth: tagging your clients! 🎯

    It may sound basic, but if you’re not tagging parents in your posts, you’re missing out on tons of free exposure. Amanda and I break down how this small habit can amplify your reach, build stronger connections with parents, and get more eyes on your studio.

    Plus, we share a practical tip for keeping track of those all-important Instagram handles!

    Tune in to discover how you can start leveraging Instagram today to grow your studio, one tag at a time. Join the Dance Principles United tribe for more in-depth training!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club

    #DanceStudioSuccess #BusinessTips #ClientExperience #DancePrinciplesUnited

  •  

    In today’s episode of the Dance Principles United podcast, we dive into everything you need to know about costumes for your 2024 concert season!

    Gearing up for our own concerts, we chat about sourcing costumes, pricing them for profit, and the importance of presenting them in a way that reflects the value. We also share some of our backstage secrets for keeping costumes organized during the madness of concert time! From streamlining costume handouts to maximizing your profits, we’re covering it all.

    Tune in for some of our best concert tips and tricks!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club

    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

     

  • Hey friends! We're back with another episode of the No Bullshit Business Tips Podcast.

    In this episode, we dive into one of the biggest mistakes many studio owners make with their marketing — making it all about themselves!

    If your advertising focuses on your achievements and credentials, you might be missing the mark. Instead, we share why it’s crucial to shift the focus to what your studio can do for your clients. Learn how to flip your language, address parents' pain points, and showcase the true value your studio offers through the eyes of potential clients.

    This simple shift can be a total game changer in attracting the right families to your studio. Tune in and start transforming your marketing today!

    Let us know how this strategy works for you!

    Join the Dance Principles United tribe for more in-depth training!🌟   To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.   DPU Tribe | Studio Growth Club   #DanceStudioSuccess #BusinessTips #ClientExperience #DancePrinciplesUnited  

  • Hey friends! Bec here and we're back with another exciting episode of the Dance Principals United Podcast!

    In this episode of the Dance Principles United Podcast, Amanda and I are back from their Studio Growth Club retreat in Noosa, and we're diving into the power of surrounding yourself with the right people to grow your dance studio. We share key takeaways from the retreat, including lessons on goal-setting, the importance of community, and creating lasting connections with fellow studio owners.

    From fun cocktail parties to inspiring guest speakers like Anthony Ikin, Amanda and I highlight how building a supportive network can drive both personal and professional success. Plus, we discuss how focusing on the right strategies – like setting bold goals, refining timetables, and mastering PR – can propel your studio to new heights.

    Listen in for practical tips and a behind-the-scenes look at their incredible retreat experience!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club

    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

  • Hey friends, Amanda and Bec are back with another No-Bullshit Business Tip that could be a game changer for your studio!

    In this episode, we dive deep into how mastering Facebook and Instagram ads has been crucial in growing Bec’s studio from 120 to over 600 students—and how it can work for you too. We’re not talking about boosting posts; we’re talking about using targeted, paid ads to keep your studio at the forefront of potential clients’ minds.

    Learn why consistency is key, what common mistakes to avoid, and how even a small budget can make a big impact over time.

    If you’re ready to ditch the organic posts that no one sees and start using the tools that will truly grow your studio, this episode is for you! Plus, find out how Dance Principles United can help you get started with expert guidance.

    Take action today—this could be the marketing breakthrough your studio needs!

    Join the Dance Principles United tribe for more in-depth training! 🌟

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club

    #DanceStudioSuccess #BusinessTips #ClientExperience #DancePrinciplesUnited

  • Hey friends! We're back with another episode of the No Bullsh!t Business Tips!

    In this episode, Amanda and I dive into the no-nonsense truths about your studio’s marketing and social media presence. Are you spending too much time curating the perfect photo for your Instagram grid? Are you showcasing only the most talented dancers with perfect technique? If so, it might be time for a change!

    We discuss why fun, candid photos of happy, smiling kids in your studio are far more effective at attracting new parents and clients than the perfectly posed shots of advanced dancers. They challenge studio owners to embrace imperfection and post more “real” content that reflects the true spirit of your studio.

    Tune in to learn how to use this approach to grow your business and get more trials in your studio—starting today!

    Don't wait—take action and post a behind-the-scenes photo today! Plus, hear how Nathan’s marketing strategy proved that authenticity wins every time.

    Make your Instagram a place where parents see their child fitting in, not where they feel intimidated. Let's go beyond the perfect photos and showcase what really matters!

    Join the Dance Principles United tribe for more in-depth training!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club

    #DanceStudioSuccess #BusinessTips #ClientExperience #DancePrinciplesUnited

  • Hey friends! Bec here and we're back with another exciting episode of the Dance Principals United Podcast! In this episode, Nathan and I dive into the big question: how do we get our comp teams more committed in 2024?

    Is signing troop contracts really the answer, or is there a better way to create loyalty and dedication among students and parents?

    Drawing from my own experience, Nathan and I share how we’ve built positive, fun comp days while still delivering structure and professionalism.

    We talk about the power of educating parents on the importance of dance, simplifying the process for families, and why a “fans-first” approach has helped us grow our comp teams without strict rules or endless commitments.

    If you’re looking for practical tips to foster engagement and commitment from both your students and their parents, this episode is packed with insights you can apply right away. I can’t wait for you to listen and hear how these strategies can help boost your studio’s success!

    Plus, if you have questions you'd love to hear us tackle, drop us a DM—we're always here to help. Tune in now!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club

    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

  • In this episode, we dive into one of the biggest marketing mistakes dance studio owners make—focusing too much on themselves instead of their clients.

    We explain why promoting your studio as "the best" or highlighting your personal achievements isn't as effective as speaking directly to the needs of potential clients.

    We share actionable tips on how to reframe your marketing to address the pain points of parents and students, and show them how your studio is the solution they've been looking for.

    Learn how to craft messages that resonate by highlighting the benefits for your clients, and make sure your marketing reflects what they truly care about.

    Take action today and watch how this simple shift can transform your results!

    🌟 If you'd like to work with us to help build the studio of your dreams, consider elevating your studio with the Dance Principals United Tribe or Studio Growth Club. Join a community focused on growing and enriching dance studios. DPU Tribe | Studio Growth Club

  • Hey friends! In this episode of Dance Principles United, Nate and I are breaking down why studio values are such a game-changer for running a successful studio.

    We’re talking about how having clear, simple values can help guide every decision you make—from tricky social media issues to concert planning—and how they can create a stronger, more positive culture for your staff and students. We’ll share how we developed our own studio values at Dance Sensations, involving our team and making sure they felt connected to what we stood for.

    Plus, we’ll dive into real-life examples of how values help you lead with confidence, empower your staff, and make your studio a better place for everyone.

    Whether you're about inclusivity or preparing elite dancers for the industry, defining and living by your values is the key to studio success. If you’ve been thinking about the values that define your studio, this episode is for you! And as always, if you have any questions or topics you’d love for us to cover, send us a DM.

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching. DPU Tribe | Studio Growth Club

    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

  • Hey friends! We're back with another episode of the No Bullshit Business Tips Podcast.

    We dive into the game-changing power of Facebook and Instagram marketing for dance studios.

    If you’ve ever felt frustrated by failed ad campaigns or overwhelmed by the idea of mastering social media advertising, this episode is for you.

    Amanda and Bec share their personal experiences, including how consistent and strategic Facebook ads helped grow their studio from 120 to over 600 students. They break down common misconceptions, such as why boosting posts isn’t enough and why a two-week trial won’t cut it.

    Instead, they emphasize the importance of ongoing learning and persistence in running successful ad campaigns.

    Whether you’re just starting out with a small budget or ready to scale up, this episode will inspire you to take action and leverage the full potential of Facebook and Instagram ads to keep your studio at the forefront of potential clients' minds. Tune in for actionable tips and insights that can help you grow the studio of your dreams!

    Join the Dance Principles United tribe for more in-depth training!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.

    DPU Tribe | Studio Growth Club

    #DanceStudioSuccess #BusinessTips #ClientExperience #DancePrinciplesUnited

  • 🎙️ Hey friends! We're back with another exciting episode of the Dance Principals United Podcast!

    In this episode of Dance Principles United, Bec is joined by Nathan to dive deep into one of the most common questions studio owners face—Can I afford a full-time staff member?

    They discuss the pros and cons of full-time versus casual employees, how to determine if your studio is ready for a full-time hire, and the financial commitment involved. 

    Nathan shares insights on transitioning staff from casual to full-time, the importance of understanding employee benefits, and how to manage staff wages while growing your business.

    Whether you're considering your first full-time hire or looking to optimize your current team, this episode is packed with tips and strategies to help you make the right decision.

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching. DPU Tribe | Studio Growth Club

    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

     

  • In this episode of "No Bullshit Business Tips," we dive into a topic that every studio owner needs to hear—response times to client inquiries.

    We share our personal experiences and practical advice on why getting back to potential clients quickly can make or break your business. Discover why it's not always the best studio that wins but the fastest one to respond.

    Tune in for actionable tips on how to streamline your communication process, avoid common pitfalls, and build strong, personal relationships with your clients right from the start. Whether you're handling inquiries yourself or have a team, this episode will push you to prioritize response times and elevate your client experience.

    Don't let those inquiries go unanswered—make it a priority today!

     

    Explore further growth strategies by joining the Dance Principals United Tribe and Studio Growth Club. Learn more and become part of a community dedicated to elevating dance studios to new heights.

    DPU Tribe | Studio Growth Club

  • In this episode of the Dance Principles United Podcast, Amanda and I welcome a very special guest, Nicky, one of our Studio Growth Club members and an accomplished studio owner.

    Nicky shares her incredible journey in the dance industry, from her early days as a performer to running a thriving dance studio. Together, we dive into the importance of truly listening to your market and adapting your business to meet the unique needs of your community.

    She also talks about how she transformed her studio by embracing the cultural diversity in her area and introducing innovative ideas, like integrating tutoring with dance classes, to better serve her clients.

    This episode is packed with insights on how to pivot your business strategy, improve customer service, and stay true to your vision as a studio owner. I’m sure you’ll find Nicky's story as inspiring as I did!

    Join us now and learn how to listen to your market to increase your profit!

    And remember, we’d love to hear your thoughts! Please leave us a review and share your ideas for future episodes. Happy listening!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching. DPU Tribe | Studio Growth Club

    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity

  • In this no-nonsense episode, we're diving into a common mistake many of us dance studio owners make: obsessing over perfect photos and videos on social media.

    We talk about why your studio's Instagram should focus less on perfection and more on what new parents actually want to see—fun, friendly, and relatable content. Join us as we share real-life examples and actionable tips to help you attract more students by keeping it real.

    Ready to ditch those perfect photos? It's time to show the real side of your studio! 🌟

    Explore further growth strategies by joining the Dance Principals United Tribe and Studio Growth Club. Learn more and become part of a community dedicated to elevating dance studios to new heights.

    DPU Tribe | Studio Growth Club

  • 🎙️ Hey friends! We're back with another exciting episode of the Dance Principles United Podcast! In this episode, we continue our conversation with Nathan as he shares more incredible insights from his recent experience at VeeCon in Los Angeles.

    If you missed Part 1, be sure to check it out first, as he delves into the initial takeaways from this dynamic event. In Part 2, we dive even deeper, discussing the importance of networking, the value of constantly updating your personal “software,” and how to apply these lessons in your dance studio business.

    Nathan also shares stories about the impressive speakers he encountered, including Will.i.am and Nick Cannon, who offered unique perspectives on business, technology, and personal growth.

    Join us as we explore how these learnings can inspire you to elevate your studio, make meaningful connections, and continuously evolve as a business owner.

    And remember, we’d love to hear your thoughts! Please leave us a review and share your ideas for future episodes. Happy listening!

    🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching. DPU Tribe | Studio Growth Club

    #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity