Episodes
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🚨 CDK Cyber Attack: What Every Dealership Needs to Know! 🚨
In this episode of Facts Not Feelings with Brooke C. Furniss, we dive into the aftermath of the CDK cyber attack—the largest data breach in automotive history. Brooke is joined by Laurie Halter, founder of Charisma Communications, to explore how the attack exposed vulnerabilities, disrupted an entire industry, and reshaped the way dealerships think about cybersecurity.📌 Key Takeaways:
1️⃣ The Ripple Effect: Learn how the attack paralyzed dealerships, disrupted credit unions, insurance providers, and more.
2️⃣ Data Security Gaps: Discover the vulnerabilities that left the automotive industry exposed and how they can be mitigated.
3️⃣ Future-Proofing Your Dealership: Practical steps for creating contingency plans, diversifying data storage, and collaborating for a safer future.🎥 Why Watch?
Whether you're a dealership owner, vendor, or automotive enthusiast, this episode offers crucial insights into safeguarding your operations against future threats. Don't wait for the next breach—get ahead of the curve!Connect with Our Speakers:
Laurie Halter: https://qrcc.io/smp2axkjmi58 BZ Consultants Group: https://qrco.de/bcqqFo Apple🎙️ https://apple.co/3DYjWN0 Spotify 🎧 https://spoti.fi/3DNNgFI Youtube ▶️ https://bit.ly/3jDwPoO📌 Chapters:
00:47 - Introduction
03:17 - What Happened in the CDK Cyber Attack?
05:46 - Industry Impact: The Ripple Effect Beyond Dealerships
09:38- Future-Proofing Your Cybersecurity Strategy
15:32 - Exploring Charisma's Research Arm & OEM Certification Insights
19:20 - Navigating Government Regulations & Cybersecurity in Automotive
22:24 - Collaboration & Diversification: Tackling Cybersecurity Challenges
26:20 - Lightning Round: Fun Facts & Laurie Halter's Insights
#FactsNotFeelings #MovingAutomotiveForward #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #CustomerExperience #DigitalMarketing #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultantsgroup #BZConsultants #BrookeFurniss #BrookeCFurniss -
🚗 Join Brooke Furniss and special guest Kelly Reis in this Facts Not Feelings episode as they dive into the transformative power of dealership design on customer experience and operational efficiency. Kelly, founder of Arreis, shares expert insights into maximizing ROI, boosting customer satisfaction, and building community connections—all starting with strategic dealership planning. Discover the small yet critical design choices that save time, increase sales, and build customer loyalty.
🔍 What You'll Learn:
Strategic Dealership Design for Efficiency & Customer Satisfaction
Maximizing ROI Through Smart Space Management
Building Customer Loyalty with Community-Centric Dealerships
Connect with Our Speakers:
Kelley Reis: https://qrcc.io/slppjow8dj6y
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
🗣 Engage with Us:
If you find this discussion helpful, please give us a thumbs up 👍, subscribe for more insights and tips from industry leaders, and hit the bell icon 🔔 to stay updated on our latest episodes!
Chapters:
00:45 - Introduction
02:27 - What Really Drives Dealership Construction Costs?
05:45 - Pre-Opening Planning: Key to Dealership Success & Efficiency
09:55 - Maximizing ROI in Dealership Design & Layout
11:55 - Enhancing Customer Experience: Overlooked Dealership Features
17:47 - Building Community Connections: Dealerships as Hubs for Loyalty
21:30 - Maximizing Dealership Tech Integration for Efficiency
28:33 - Future Trends: Flexible Dealership Design for Customer Comfort
33:00 - Lightning Round: Insights, Contact Info & Surprising Golf Skills -
Missing episodes?
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In this Facts Not Feelings episode, Brooke Furniss dives deep into the critical role of training in the automotive industry. Don Brady, a seasoned expert with 27 years of experience, shares his insights on why continuous learning is key to dealership success and how transparency builds unshakeable trust with customers.
Discover how to implement effective training strategies to boost sales, improve customer relationships, and thrive in the ever-evolving automotive landscape. Learn from Don's journey, from Army veteran to dealership owner, and how he uses his expertise to help others succeed.
Main Takeaways:
1️⃣ Why training is the lifeline of every successful dealership.
2️⃣ How transparency can build lasting trust with customers.
3️⃣ The importance of using tools and tracking results to maximize dealership performance.
Watch now and learn how to drive your dealership to the next level!
🔗 Connect with Our Speakers:
Don Brady: https://qrcc.io/slfe7wuo5gr7
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
🔔 Don’t forget to like, comment, and subscribe for more industry insights! 🔔
Chapters:
Introduction (00:01:06)
Don's Background (00:01:27)
Starbucks and Training (00:02:36)
Effective Onboarding Methods (00:06:20)
Importance of Passion in Hiring (00:10:36)
Training Across Diverse Markets (00:12:16)
Tracking Training Effectiveness (00:13:06)
Comparison to Other Industries (00:15:09)
Cost of Training vs. Retention (00:17:17)
Measuring Training Success (00:19:30)
The Role of Digital Retailing (00:22:24)
Utilizing Technology Effectively (00:30:04)
CRM Usage Challenges (00:31:23)
Lightning Round (00:33:00) -
🚗 Welcome to a new episode of "Facts Not Feelings," where today’s episode we dive into how organic social media is revolutionizing the automotive industry! Join our host, Brooke Furniss, and expert guest, Robin Wilson, Founder of SCP Agency, EPIC BDC, Social Grenade, as they discuss the most effective social media strategies for automotive salespeople. Learn how to engage with potential buyers and create content that resonates and converts!
🔍 What You'll Learn:
Social Media Beyond Ads: Discover how to use social media for more than just advertising. Learn strategies for building brand awareness and engaging effectively with potential customers without direct selling.
Platform-Specific Strategies: Understand which social media platforms are best for different demographic groups and how to tailor your content for each to maximize engagement and results.
Authenticity and Community Connection: Learn the importance of authenticity and how integrating local community elements into your social media can enhance brand relatability and customer loyalty.
👍 Subscribe for more insights and tips from industry leaders!
🔔 Hit the bell to stay updated on our latest episodes!
Connect with Our Speakers:
Robin WIlson: https://qrcc.io/skt8pi4b0abz
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
🗣 Engage with Us:
We want to hear from you! If you find this discussion helpful, please give us a like 👍, subscribe for more insights into the automotive industry, and hit the bell icon 🔔 to stay updated on our latest episodes!
Chapters:
00:38 - Introduction: The Power of Social Media in Car Sales
01:48 - Which Platforms Work Best for Car Salespeople?
02:06 - Personalized link pops up
05:26 - Leveraging Visual Platforms for Car Sales
18:13 - Mastering First-Party Lead Generation.
24:17 - Measuring Success in Social Media Sale
27:10 - Building Trust Through Organic Social Media.
32:00 - Live Streaming Best Practices
34:17 - Future Trends in Social Media for Car Sales
34:42 - Personalized link pops up
39:44 - Lightning Round - Need FX
39:59 - Wrapping Up: Insights and Personal Anecdotes with Robin Wilson -
🚗 Welcome to a new episode of "Facts Not Feelings," where we're joined by Raymond Scarpelli from Ray Auto Group, discussing how their dealership is more than just a place to buy cars—it's a pivotal community hub! Dive into how Ray Auto Group fosters community engagement, nurtures long-term careers, and sets new standards in customer relations. Don't miss Raymond's insights on integrating community service seamlessly into business models, enhancing customer service, and staying ahead in the auto industry with innovative approaches.
🔍 What You'll Learn:
Community at the Core: The impact of community service on business growth and customer loyalty.
Culture Drives Success: Strategies for creating a positive workplace culture that attracts and retains top talent.
Redefining Auto Sales: Innovations in customer service and how they're transforming the auto sales experience.
📅 Don't miss out! Stay ahead of the curve by understanding how first-party data can make a real difference in your marketing efforts.
👥 Join Us! If you’re looking to refine your dealership's marketing strategies and ensure you're using data to its fullest potential, this is the episode for you!
Connect with Our Speakers:
Raymond Scarpelli: https://qrcc.io/skdzojm9bt0x
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
🗣 Engage with Us:
We want to hear from you! If you find this discussion helpful, please give us a like 👍, subscribe for more insights into the automotive industry, and hit the bell icon 🔔 to stay updated on our latest episodes!
Chapters:
00:00 - Introduction
03:43 - Community Impact: How Ray Auto Group Drives Change
04:07 - Ray’s Personalized Link Pops Up
06:40 - Hiring for Heart: Key Traits for Automotive Success
10:46 - Adapting Recruitment for Gen Z & Millennials: Engaging through Social Media
16:07 - Debunking Myths in Auto Sales: Ray Auto’s Transparency Promise
18:44 - Community Ties: Boosting Brand and Loyalty at Ray Auto Group
21:35 - Fostering Work-Life Balance and Employee Retention
22:53 - Advancing Careers at Ray Auto Group
24:05 - Beyond the Lot: Ray's Passion for Sports & Podcasts
26:40 - Navigating the Fast-Paced Auto Industry: Training & Mentorship
30:40 - The Power of First Impressions in Auto Sales
35:28 - Lightning Round: Insights & Fun Facts Unveiled!
35:32 - Ray’s Personalized Link Pops Up -
🚗💡 Welcome to another episode of Facts Not Feelings! Today, we're diving deep into the future of automotive training with a special focus on artificial intelligence. Join host Brooke Furniss as we explore how AI is revolutionizing the way dealerships train their staff, making learning faster, smarter, and more personalized. 🌟
👤 Special Guest: Ben Choder, CEO of CallRevu, joins us to discuss the transformative impact of AI on automotive training. Learn how AI tools are specifically designed to adapt to individual learning styles, enhancing training program effectiveness across the industry.
🔍 What You'll Learn:
The Transformative Impact of AI: How AI customizes training to improve dealership operations and customer interactions.
The Power of Personalization: Uncover how dealerships use AI to craft personalized experiences that rival top e-commerce strategies.
AI's Role in Operational Strategy: Explore how AI integrates with broader digital transformations within dealerships for streamlined operations and enhanced performance.
📅 Don’t miss out on these groundbreaking insights! Tune in to understand why AI is not just the future—it's the present of automotive excellence.
🔗 Stay Connected!
Subscribe for more insights and join the conversation in the comments below. What's your experience with AI in your industry? Let us know!
Hit the bell icon 🔔 to get notifications for new episodes!
Connect with Our Speakers:
Ben Chodor: https://qrcc.io/skc5ii0wab3r
BZ Consultants Group: https://qrco.de/bcqqFo
Listen on Apple Podcasts🎙️ https://apple.co/3DYjWN0
Listen on Spotify 🎧 https://spoti.fi/3DNNgFI
Watch on Youtube ▶️ https://bit.ly/3jDwPoO
Chapters:
Guest Introduction (00:01:09)
Ben’s Personalized Link Pops Up (00:01:50)
Revolutionizing Training with AI: A Deep Dive into TestTrack (00:01:54)
Behind TestTrack: Innovating Phone Training with AI (00:06:08)
Integrating AI with Dealership Operations & Adaptability (00:09:39)
AD PROMO READ (00:11:58)
Human Aspect of AI Training (00:15:47)
AI's Role in Collaborative Learning (00:19:43)
Test Track Launch and AI Interaction (00:20:09)
AI Training Models and Customer Feedback (00:20:35)
AI's Evolution and Role of Human Interaction (00:21:45)
Emotional Intelligence in AI Training (00:23:02)
Teaching Empathy and Emotional Intelligence (00:24:30)
The Impact of Customer Experience (00:26:09)
Ethical Considerations in AI Training (00:27:33)
AI for Predictive Analytics (00:30:19)
Excitement for New AI Products (00:30:41)
Future Developments in AI Training (00:32:11)
Lightning Round (00:38:12)
Ben’s Personalized Link Pops Up (00:38:19) -
🚗 Welcome to "Facts Not Feelings with Brooke C Furniss"! In today’s episode, dive deep into the critical role of first-party data in the automotive industry. Discover how top experts like Sarah Ciociola, April Simmons, and Hannah Lifson leverage this data to revolutionize dealership marketing strategies and drive unprecedented growth
🔍 What You'll Learn:
Strategies for Utilizing First-Party Data: How to transform your business strategy with accurate and actionable data.
Insights from Industry Leaders: Experience cutting-edge perspectives that shape successful dealerships today.
Upcoming Industry Events: Get a sneak peek at our topics for the upcoming Digital Dealer conference in Las Vegas.
📅 Don't miss out! Stay ahead of the curve by understanding how first-party data can make a real difference in your marketing efforts.
👥 Join Us! If you’re looking to refine your dealership's marketing strategies and ensure you're using data to its fullest potential, this is the episode for you!
Connect with Our Speakers:
April Simmons: https://qrcc.me/s0w1kw1d8eb5
Sarah Ciociola: https://qrcc.io/sj8vuhr0xkdv
Hannah Lifson: https://qrcc.io/scrdc1byomzu
Register for Digital Dealer: https://qrcc.io/sj8wglmgrygy
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
🗣 Engage with Us:
We want to hear from you! If you find this discussion helpful, please give us a like 👍, subscribe for more insights into the automotive industry, and hit the bell icon 🔔 to stay updated on our latest episodes!
📌 Chapters:
Introduction (00:00:00)
The Importance of Personalization (00:00:31)
Personalized Messaging in Automotive (00:02:15)
Building Trust Through Personalization (00:03:57)
Understanding Customer Journey (00:07:50)
Auditing Marketing Efforts (00:09:39)
Challenges of Data Management (00:12:11)
Leveraging First-Party Data (00:16:48)
The Amazon Experience Comparison (00:17:53)
Creating a Communication Hub (00:20:22)
Digital Dealer Presentation Announcement (21:35)
Clarification on Event Timing (21:51)
Understanding CDPs in Automotive Marketing (22:12)
The Importance of Actionable Data (24:07)
Focus on Customer Retention (25:39)
Lifecycle Marketing Strategies (26:32)
Engagement Beyond Lead Generation (27:40)
Critique of Traditional Lead Generation (28:27)
The Role of Humor in Marketing (30:11)
Embracing Change in Marketing Strategies (32:11)
Future Trends in Automotive Marketing (33:28)
Electric Vehicle Data Insights (34:43)
Final Clarifications on Event Details (35:38)
Lightning Round (36:22)
The Importance of Collaboration in Automotive Events (00:40:40)
The Value of Personalities in the Automotive Industry (00:41:31)
Problem-Solving in Automotive (00:42:38)
The Dynamic Nature of Automotive Work (00:43:17)
Event Promotion and Conclusion (00:43:51) -
🚗💡 Episode Overview:
Welcome to another compelling episode of "Facts Not Feelings." Join host Brooke Furniss as she dives into the vital topic of consumer data privacy in the automotive industry with experts Boyd Stough, Tom Kline, and Zach Billings. Explore the complexities of data privacy laws, their impact on innovation, and how compliance can be turned into a strategic business advantage.
The Importance of Data Privacy Compliance: Understand why robust data privacy practices are essential not only for legal compliance but also for building consumer trust.Balancing Compliance and Flexibility: Insights on how automotive dealers can navigate the tricky waters of compliance while ensuring business flexibility and growth.Technology as a Trust Builder: Learn how technological tools, like privacy banners, can be leveraged to enhance customer relationships and loyalty in a privacy-conscious world.
🔍 What You'll Learn:
🗣 Engage with Us:We want to hear from you! If you find this discussion helpful, please give us a like 👍, subscribe for more insights into the automotive industry, and hit the bell icon 🔔 to stay updated on our latest episodes!
Connect 🔗
Boyd Stough: https://qrcc.me/scide6vxowki
Tom Kline: https://qrcc.me/s0w1om8hix74
Zach Billings: https://qrcc.me/s72ev2vrznl9?s
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
📌 Chapters:
0:00 - Introduction
2:03 - Unpacking Data Privacy Misconceptions
4:49 - Balancing Compliance with Flexibility
9:34 - Navigating Compliance: Impact on Dealership Marketing
16:38 - Protecting Dealer Data: Practical Steps and Legal Insights
23:11 - Cutting Through Compliance Fear: Real Strategies
32:09 - Navigating Compliance to Enhance Customer Trust
38:34 - Future-Proofing Dealerships in a Cookie-less World
44:14 - Leveraging Compliance for Consumer Trust and Loyalty
46:35 - Best Practices for Data Protection in Dealerships
51:35 - Innovative Compliance Strategies for Dealerships
57:01 - Lightning Round: Insights and Quick Connections -
Join us in this dynamic episode of "Facts Not Feelings" as host Brooke Furniss and guest Giancarlo Montenegro, Director of Marketing Technology at Castle Automotive Group, dive deep into the transformative impact of technology in the automotive industry. Explore crucial topics such as the importance of vendor agnosticism, the significant costs associated with slow adoption of new technologies, and practical strategies for integrating cutting-edge innovations.
Vendor Neutrality: Understand why impartial partnerships are essential for dealership success, leading to more ethical business practices and better technology outcomes.Adoption Speed: Discover how swiftly embracing new adtech and martech can prevent your dealership from falling behind and enhance market competitiveness.Navigating Change: Learn from Giancarlo's insights on overcoming internal resistance and fostering a culture ready for technological advances.
👉 Key Highlights:🗣 Engage with Us:
What strategies do you use to integrate new technologies in your dealership? Comment below to share your experiences.If you find this discussion helpful, please give us a like, 👍 subscribe for more automotive industry insights, and hit the bell icon 🔔 to get notified about our latest videos!Connect 🔗
Giancarlo Montenegro: https://qrcc.me/sb4fots9v84q
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
📌 Chapters:
0:00 - Intro: Setting the Stage for Innovation
1:53 - Understanding Vendor Agnosticism: Trust & Transparency in Auto Marketing
7:50 - Exploring Ad Tech Gains: Boost Competitiveness & Engagement
12:07 - Innovative Auto Tech: Tools to Test Now
17:30 - Exploring Cutting-Edge Auto Marketing Tools
20:10 - Overcoming Resistance to New Tech in Auto
25:49 - Mastering Vendor Agnosticism & Partnerships
30:23 - Future of Auto Marketing: Tech Evolution & Strategy
32:47 -Proactive Tech Testing: Where to Start & Network Benefits
37:39 - Impact of Emerging Vehicle Tech on Dealers
42:25 - Enhancing Dealership Experience with Tech
45:28 - Quickfire Q&A with Giancarlo Montenegro: Insights & Fun Facts -
Join Brooke Furniss and leading industry experts Zach Billings, Co-Founder of Wikimotive, Jason Monaghan, Head of Performance at Wikimotive, and Patrick Downes, Director of Digital Marketing at Ruge’s Auto Group at the Digital Marketing Strategies Conference (DMSC) for a groundbreaking panel discussion that unveils cutting-edge marketing strategies designed to elevate car dealership profitability. This episode of 'Facts Not Feelings' explores innovative approaches to automotive marketing that will help you expand your market and drastically improve your return on investment.
Maximize Your Network at Auto Conferences: Discover how these events go beyond mere networking to become powerhouses of collaboration and innovation.Revolutionize Your Market Approach: Learn about unique strategies to engage underserved markets like the LGBT community and first responders—turning diversity into profitability.Transform Customer Relations with Transparency: See why honesty and directness without sales pitches can build trust and convert visitors into lifelong customers.
🔗 Key Takeaways:
Insightful Discussions: Hear from top experts about the cutting-edge strategies that are redefining success in the automotive industry.Real-World Examples: Get inspired by stories of dealerships that have successfully implemented these tactics.Practical Tips: Gain actionable advice that you can apply to your own business strategies right away.
🎥 In This Video:👍 Why Watch?
If you're involved in auto dealership management or marketing, this video is packed with critical insights that could dramatically improve your operational effectiveness and marketing reach. Don't miss out—tune in now to start transforming your business approach!
Connect 🔗
Zach Billings: https://qrcc.me/s72ev2vrznl9?s
Jason Monaghan: https://qrcc.me/sc1gv9jqbnzr
Patrick Downes: https://qrcc.me/sbh6gt9bwft7
Kaite Rouse: https://qrcc.me/sc56l9pdy6nk
George Nenni: https://qrcc.me/rz3jpozkwkvd
DMSC Tickets and Agenda: https://qrcc.me/sc1h9ggjo8zl
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
✅ Subscribe for more expert insights and practical tips in auto dealership management. Hit the like button if you find this video helpful, and comment below with your own experiences or questions about automotive marketing. -
Join us in this groundbreaking episode of "Facts Not Feelings" as Darin Yeomans and Justin Silver from Check My Driver illuminate how their pioneering solution is revolutionizing the auto industry's approach to insurance verification. Discover the transformative impact on car buying, servicing, and rentals, and learn how Check My Driver is setting new standards for efficiency, compliance, and customer satisfaction in the automotive world.
In this episode, you'll explore:
The critical challenges in current insurance verification processes and how Check My Driver addresses them.The seamless integration of Check My Driver's technology into dealership operations.How automated insurance verification can significantly enhance customer experience and trust.The role of Check My Driver in ensuring compliance, preventing fraud, and safeguarding against compliance risks.Stay informed about the latest trends and innovations reshaping the auto industry with "Facts Not Feelings."
Subscribe to our channel for more insights and join the conversation in the comments below!
Visit CheckMyDriver.ai to learn more about their revolutionary solution.
Connect 🔗
Darin Yeomans: https://qrcc.me/sb0jlqos4emi
Justin Silver: https://qrcc.me/sb0jat83dxzv
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
Chapters:
0:00 - Introduction: The Future of Insurance Verification
1:31 - Unpacking Insurance Hurdles in Auto Dealerships
4:07 - Seamless Insurance Integration in Dealerships
5:44 - Combating Fraud with Smart Verification
10:58 - Transforming Compliance in Auto Industry
12:48 - Embracing Tech: Overcoming Auto Industry Skepticism
16:47 - Boosting Customer Trust: Enhanced Insurance Checks
23:22 - Featured Sponsor: Check My Driver
25:12 - Transforming Dealerships: Next-Gen Insurance Verification
39:11 - Future-Proofing with Check My Driver: API & Integration Focus
40:17 - Turning Tech into a Unique Selling Point in Auto Sales
42:25 - Ensuring Data Security: Check My Driver's Approach
44:36 - Key Insights & Collaboration: Transforming Auto Insurance
47:08 - Lightning Round: Quick Hits with Darin & Justin -
Dive into an empowering episode of 'Facts Not Feelings' with our special guest, Laura Murphy, a beacon of inspiration in the automotive industry. With a storied 25-year career, Laura unveils her mission to elevate women and foster diversity within this dynamic sector. Discover her transformative role in digital marketing, her contributions as a #IAmRemarkable facilitator, and her heartfelt advocacy for inclusive leadership. This episode is a treasure trove of insights for anyone passionate about making a mark in their field, advocating for diversity, or seeking inspiration from trailblazing women. Tune in to unearth Laura's strategies, achievements, and the profound impact of her work on the automotive industry and beyond.
Transformative Empowerment in Auto Industry: Discover Laura Murphy's inspiring journey to empower women and underrepresented groups in the automotive sector. Learn how she leverages her expertise to challenge norms, foster inclusivity, and inspire a new generation of industry leaders.Mentorship's Crucial Role for Women: Gain insights into Laura Murphy's impactful mentorship strategies that cultivate growth and confidence among women in automotive. Understand the power of mentorship in unlocking potential, shaping careers, and building a supportive community.Pioneering a Diverse Automotive Future: Explore Laura Murphy's visionary approach to transforming the automotive industry through diversity and innovation. Witness her dedication to creating a more inclusive environment and her aspirations to drive systemic change for future success.
3 Main TakeawaysConnect 🔗
Laura Murphy: https://qrcc.me/saeacnq810h8
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
Chapters:
0:00 - Introduction: The Visionary Laura Murphy
2:28 - Grandfather's Legacy Shapes Laura's Automotive Vision
11:29 - #IAmRemarkable: Empowering Voices in Tech and Beyond
16:19 - Laura's 25-Year Journey: Empowering Change in Automotive
26:16 - Nurturing Future Leaders: Laura's Mentorship Strategy
33:19 - Championing Diversity: Driving Growth and Innovation
40:01 - Legacy of Leadership: Embracing the 'Show Up' Philosophy
45:04 - Empowerment through Diversity: Personal Triumphs and Professional Guidance
53:29 - Celebrating Remarkable Women: Empowerment and Achievement in Leadership
57:22 - Unveiling 'I Am Remarkable' Impact: Personal Transformations and Empowerment
59:45 - Empowerment Insights: 'I Am Remarkable' Impact and the Essence of Self-Care -
Discover groundbreaking strategies in this must-watch episode of 'Facts Not Feelings,' where host Brooke Furniss and Sam Vukas, COO of Dealer eProcess, dive into the future of automotive digital retailing. Learn how cutting-edge trends, innovative metrics, and pivotal user experience improvements are revolutionizing how dealerships engage and satisfy online shoppers. This episode is essential for dealers, general managers, and digital marketing enthusiasts aiming to stay ahead in the fast-evolving automotive industry. Don't miss out on these critical insights to elevate your dealership's success.
Maximize GA4 Insights: Unlock the power of Google Analytics 4 to deeply understand what drives your shoppers. Discover how to use GA4's rich insights to tailor your website, enhance user engagement, and supercharge your dealership's online performance.Mobile UX Mastery: Master the art of mobile user experience! Learn key strategies to optimize your dealership's website for mobile users, ensuring smooth navigation, effective CTAs, and an overall seamless shopping experience that converts.Strategic Team Unity: Break down silos and boost your digital success! Find out how cross-departmental collaboration can create a unified digital strategy, amplify your dealership's online presence, and provide a superior experience for every visitor.
3 Main TakeawaysConnect 🔗
Sam Vukas: https://qrcc.me/sak4g9nplzqd
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
📌 Chapters:
0:00 - Introduction: Navigating the Future of Car Shopping
1:45 - Harnessing GA4: Aligning Metrics with Consumer Behavior and Business Goals
4:36 - Beyond Conventional Metrics: Innovating UX with Brochures and Window Stickers
8:19 - Optimizing Mobile UX: Navigating Screen Space and Interactivity in Automotive Retail
14:31 - Harmonizing Cross-Departmental Efforts for a Cohesive Digital Experience
21:16 - Embracing AI in Dealerships: Opportunities and Caution
27:14 - Streamlining UX for Enhanced Engagement: Prioritizing Clarity and Convenience
33:32 - Data-Driven Website Enhancements: Navigating Through Analytics and Compliance
41:43 - Peering into the Future: Adapting to Evolving Digital Retailing Trends in Automotive
45:19 - Insightful Conclusions: Engaging with Industry Expertise and Personal Vision -
Dive into an insightful discussion on blending technology with human interaction in the automotive industry. Join host Brooke Furniss and industry expert Durran Cage as they explore the significance of empowering your team, leveraging technology wisely, and maintaining the human touch for enhanced customer experiences. Discover strategies for seamless tech integration and learn how your dealership can stay ahead in this rapidly evolving landscape.
Strategic Technology Integration: Dealerships must evaluate their current technological assets critically before adopting new tools to ensure they're not redundantly investing in similar solutions. The aim should be to maximize the utility of existing technologies before integrating new ones, ensuring these tools align with the dealership's operational goals and improve efficiency and customer experience.Employee Empowerment: It's crucial for automotive businesses to empower their staff to adapt to and embrace technological changes. By involving various departments in the decision-making process and ensuring they understand how to utilize new technologies effectively, businesses can foster a more adaptable and innovative workforce. Employee empowerment is also about having clear champions for each technology, ensuring accountability, and providing ongoing training and support.Humanizing Technology in Customer Service: While technology can streamline processes and enhance efficiency, the human element remains irreplaceable in delivering exceptional customer service. Dealerships should focus on leveraging technology to facilitate more personal, humanized interactions with customers. This can involve using video communications to add a personal touch to digital interactions, ensuring that staff responses are personalized and contextually relevant, and maintaining a focus on creating empowered customer experiences.
3 Main TakeawaysConnect 🔗
Durran Cage: https://qrcc.me/s9oarb57excu
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
📌 Chapters:
0:00 - Introduction to the Episode
2:41 - Maximizing Tech Efficiency in Dealerships: Integration, Evaluation, and Strategic Implementation
8:40 - Empowering Automotive Teams: Training and Adaptability in Tech Integration
13:36 - Balancing Tech and Personal Touch in Automotive Customer Service
18:55 - Streamlining Processes for Efficiency and Satisfaction in Automotive Businesses
24:32 - Empowering Customers and Staff: Enhanced Experiences in Automotive
34:01 - Integrating Marketing Strategies with Technology in Automotive
41:46 - Embracing Humanity: The Key to Advancing in the Automotive Industry
43:46 - Closing Insights and Connecting with Durran Cage -
Discover groundbreaking strategies that distinguish Mint Motors in the fiercely competitive automotive industry. Join us in this engaging episode of Facts Not Feelings, where Ashley DeBore, Vice President & Partner at Mint Motors, unveils the secrets behind their standout success. Learn how they leverage technology, AI, and exceptional customer service to redefine what it means to be an independent dealership. Dive into the nuances of automotive marketing, customer relationship building, and the vital role of community engagement that Mint Motors champions.
Strategies for Standing Out: Discover Mint Motors' unique strategies to stand out in the crowded automotive market. Learn how innovative marketing, community ties, and a strong brand story can set an independent dealership apart.Embracing Tech and AI in Auto Sales: Explore how Mint Motors harnesses technology and AI to revolutionize their marketing and operations. Find out how AI can enhance content creation, data analysis, and customer engagement for auto dealersMastering Customer Experience: Learn from Mint Motors' approach to delivering exceptional customer service. Understand the impact of personalized service, efficient communication, and added value on customer loyalty in the auto industry.
3 Main TakeawaysConnect 🔗
Ashley DeBoer: https://qrcc.me/s9vps8c3mpbg
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
Chapters:
0:00 - Intro: Unveiling Mint Motors' Success
3:11 - Defining Branding's Impact at Mint Motors
5:07 Navigating Marketing: OEM vs. Independent Strategies
8:36 - Navigating Crisis: Mint Motors' Strategic Shift During COVID
11:53 - Maximizing CRM: Mint Motors' Smart Engagement Strategy
13:51 - Crafting Distinction: Mint Motors' Visual and Review Strategy
16:27 - Mastering Engagement: Mint Motors' Review Strategy
21:33 - Pivoting for Success: Mint Motors' Adaptive Strategies
27:06 - Crafting Connections: Personalizing Mint Motors' Message
34:07 - Embracing Tech & Creativity: Mint Motors' Edge Over Big Dealers
45:54 - Future Tech in Auto Marketing: AI, Photos, and Online Efficiency
53:31 - Closing Insights & Lightning Round with Ashley DeBore -
Dive into a transformative journey with "Facts Not Feelings" as we unveil groundbreaking strategies that will revolutionize your auto dealership's success. Join host Brooke Furniss and marketing maestro Paul Crisci in a dynamic dialogue that cuts through the noise, offering you a roadmap to unparalleled growth and resilience in the automotive sector. Whether you're aiming to amplify your online presence, master Google Analytics, or rediscover foundational business principles, this episode is your gateway to elevating your dealership to new heights.
Leverage Google Analytics for Dealership Success: Unlock the potential of Google Analytics to enhance your dealership's online presence. Learn actionable insights to interpret customer behaviors and optimize your digital marketing campaigns for increased engagement and boosted sales.Embrace Fundamental Strategies in Auto Dealership: Discover the importance of adhering to core business principles in the ever-evolving automotive sector. Understand how a steadfast focus on essential dealership operations can catalyze enduring success and stability, setting your business apart in the competitive auto market.Master Integrated Marketing in Auto Sales: Gain in-depth knowledge of vital integrated marketing approaches crucial for every auto dealership's growth. Learn to harmonize your online and offline marketing tactics to forge a unified and compelling brand narrative, significantly amplifying your sales impact.
3 Main TakeawaysConnect 🔗
Paul Crisci: https://qrcc.me/s9j0229nv3zy
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
📌 Chapters:
0:00 - Introduction to Facts Not Feelings
2:52 - Mastering GA4: Essential for Auto Dealerships
4:42 - Addressing Auto Industry Complacency
5:52 - Leveraging Google Analytics for Smarter Decisions
18:23 - Demystifying Customer Experience in Digital Age
26:40 - Aligning People, Process, and Product: Strategic Integration for Dealerships
29:09 - Revolutionizing BDC Strategy: Mastering Lead Management and Conversion
36:12 - Empowering Dealership Teams: Emulating Apple's Customer Service Excellence
41:17 - Debunking Fantasy Advertising: Real Strategies for Real Result
48:30 - Harnessing Consistency in Advertising: Building Brand Awareness
52:48 - Quick Hits: Insights and Superpowers with Paul Crisci -
Welcome to another insightful episode of Facts Not Feelings, hosted by Brooke Furniss. This week, we dive deep into the rapidly evolving digital marketing landscape with our distinguished guest, Chad Graves, VP of Sales and Co-Founder of Reunion Marketing. Amidst the challenges and opportunities presented by inventory fluctuations and the increasing control by Google and OEMs over dealership marketing, this episode uncovers the untapped potential of organic visibility and SEO strategies for auto dealerships.
🔍 In This Episode, You’ll Discover:
The Impact of Inventory Dynamics: Chad shares his expert insights on how fluctuations are reshaping digital marketing strategies for dealerships.SEO Unveiled: A deep dive into what an effective SEO strategy entails for today's auto dealerships.The Power of Reviews: Exploring the significant role of reviews and reputation management in boosting a dealership's SEO.Enhancing Customer Journey: Practical tips on using SEO to improve various stages of the customer journey.Future-Proofing Your Dealership: Adapting to advancements in AI and voice search to stay competitive.✅ Subscribe to Facts Not Feelings for more episodes on how data-driven insights can revolutionize your approach to business and marketing.
Mastering SEO for Auto Dealerships: The Key to Digital Dominance: Discover the power of SEO and why it's more crucial than ever for auto dealerships. Chad Graves dives deep into how evolving Google algorithms and OEM mandates are reshaping the digital battlefield. Learn why a strong SEO strategy is your best defense and offense in a landscape where visibility equals viability.Navigating the Digital Shift: Strategies for Modern Auto Dealerships: The digital marketing world is spinning faster, and Chad Graves outlines how dealerships can keep pace. From fluctuating inventory to the tightening grip of giants like Google, discover adaptive strategies that turn challenges into opportunities for growth. Stay ahead by embracing change and leveraging expertise to boost your dealership's digital footprint.Data-Driven Success: Integrating Marketing Channels for Impact: Unpack the importance of data in sculpting successful marketing strategies with insights from Chad Graves. Learn how combining SEO, social media, and paid advertising can create a unified force that drives your dealership forward. Embrace "Facts Not Feelings" and "Data Beats Intuition" as your mantras for making informed decisions that propel your business.
3 Main TakeawaysConnect 🔗
Chad Graves: https://qrcc.me/s8rgzwrdb8w6
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
📌 Chapters:
0:00 - Intro: The Future of Auto Dealership Marketing
2:32 - The Power of SEO in Automotive Industry
9:13 - Adapting Digital Marketing Strategies to Inventory Fluctuations
13:48 - Decoding SEO: Strategy Essentials for Dealerships
24:03 - Future Trends: Digital Marketing Evolution
37:35 - Reviews & Reputation: SEO Game Changers for Dealers
45:41 - Optimizing SEO for the Customer Journey
48:24 - Adapting SEO Strategy for AI & Voice Search Advances
52:47 - Foundational SEO Steps for New Digital Entrants
54:43 - Lightning Round: Quick Insights with Chad -
Join us in this episode of "Facts Not Feelings," where SEO guru Zach Billings , Co-Founder & VP of Performance at Wikimotive, unravels the mysteries of SEO in the automotive world. From debunking SEO myths to exploring AI's role and mastering local and mobile SEO, this episode is your guide to navigating the dynamic landscape of digital marketing. Whether you're combating vanity metrics or looking to enhance your dealership's SEO strategy, this episode offers valuable insights and practical tips. Stay tuned to elevate your SEO game!
Debunking SEO Myths: Discover the truth behind common SEO misconceptions in the automotive industry. Learn why it's not just about driving traffic but more about driving conversions and measuring real ROI.AI in SEO: Dive into the future of SEO with AI and machine learning. Understand the balance between leveraging AI for efficiency and maintaining the human element for quality and relevance.Mastering Local SEO & Mobile Optimization: Get tips on optimizing your dealership’s online presence for local searches and why a mobile-first approach is essential in today’s digital landscape.
3 Main TakeawaysConnect 🔗
Zach Billings: https://qrcc.me/s72ev2vrznl9
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
Timestamps:
0:00 - Intro: SEO Trends in Auto Industry
2:27 - Debunking SEO Myths in Auto Marketing
4:32 - SEO & KPIs: Strategies for Success
8:38 - Digital Marketing: Cutting SEO Waste
14:30 - Real Impact: Beyond Vanity Metrics
19:36 - Trends in Focus: Steering Clear of Distractions
23:42 - SEO Evolution: Adapting to Algorithm Changes
27:46 - ROI Unveiled: SEO Expert Insights
34:11 - Tech & SEO: Future-Proof Strategies
38:42 - AI's Role in Transforming Auto SEO
47:35 - Mastering Local SEO: Tactics & Tips
55:03 - Mobile-First SEO: Vital for Auto Dealers
58:51 - Lightning Round with Zach Billings -
Join us on 'Facts Not Feelings' as Brooke Furniss sits down with David Malone, Chief Sales Officer of TotalCX, to explore the transformative power of customer experience in the automotive industry. This episode delves into how TotalCX is redefining customer effort into loyalty, leveraging technology for seamless interactions, and the pivotal role of personal touch in customer service. Discover the future of automotive customer experience and learn practical strategies to elevate your dealership's customer engagement. Whether you're in sales, service, or leadership within the automotive sector, this conversation is packed with valuable insights and actionable advice.
Visit TotalCX: https://bit.ly/3wdBeVX Follow Brooke Furniss on LinkedIn: https://www.linkedin.com/in/brookefurniss/ Subscribe for more insights: https://bit.ly/3jDwPoO3 Main Takeaways
Customer Effort to Loyalty Conversion: Discover how TotalCX transforms customer effort into loyalty, emphasizing seamless experiences that positively resonate with both customers and dealership teams, reinforcing brand commitment.Technology-Enhanced CX: Explore how TotalCX utilizes AI and real-time analytics to revolutionize customer interactions, seamlessly integrating with CRMs and DMSs to identify opportunities, enhance efficiency, and drive dealership success.Harmonizing Automation and Human Touch: Learn about the strategic balance TotalCX achieves between automation and personalized service, enhancing both customer satisfaction and employee empowerment, ensuring every interaction counts.Connect 🔗
David Malone: https://qrcc.me/s7hcfem5n11n
Gary Graves: https://qrcc.me/s5x7zstm5j8j
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
David Malone: https://www.linkedin.com/in/davidmalone35/
Chapters:0:00 - Introduction to 'Facts Not Feelings' and David Malone
2:59 - Impact of Customer Effort on Brand Loyalty
5:41 - Enhancing CX: Effort, Personalization & Being Heard
15:21 - Addressing Misconceptions in CX
17:35 - Success Story: Dealer Excellence in CX
19:33 - Mapping CX: Navigating & Solving Pain Points
23:56 - Strategic Communication Plans for the Buying Cycle
24:59 - The Role of Technology in Enhancing Customer Experience
26:30 - TotalCX Sponsor Segment
29:23 - Balancing Automation with Personal Touch
31:35 - Marketing Strategies Powered by Customer Experience Insights
33:29 - Key Metrics for Effective Campaigns
35:08 - Aligning Fixed Ops with CX Strategies
38:21 - Innovation in Operations and Technology
40:17 - Enhancing the Employee Experience
41:33 - Predictions for Evolving Customer Expectations
42:43 - Leadership Influence on CX Strategies
44:56 - Lightning Round with David Malone -
Join host Brooke Furniss in an insightful episode of 'Facts Not Feelings,' featuring Sandy Zannino, a consultant from Innovative Auto HR. Dive deep into the world of DEI (Diversity, Equity, and Inclusion) and leadership in the automotive industry. Sandy shares her expertise on transforming workplace culture, fostering inclusive leadership, and the impact of DEI on sales, service quality, and brand reputation. Discover practical strategies for creating high-performing, diverse teams in the fast-paced automotive world.
2024 DEI Trends in Automotive HR: Explore the latest trends in Diversity, Equity, and Inclusion (DEI) and their transformative impact on Human Resources in the automotive industry. Sandy Zannino discusses emerging DEI strategies, offering insights into how they're reshaping automotive HR practices for future success.Inclusive Leadership Skills for Automotive Executives: Uncover key leadership skills essential in today's diverse automotive industry. The episode highlights emotional intelligence, cultural awareness, and the necessity of open-minded leadership, providing actionable insights for executives and HR professionals in the automotive sector.Effective DEI Strategies and Impact Measurement in Automotive: Gain expert advice on implementing and measuring successful DEI initiatives within the automotive industry. Sandy Zannino shares practical tips on aligning DEI with organizational objectives, leveraging demographic analysis, and the significant role of inclusive practices in enhancing employee engagement and building a strong automotive brand.
3 Main TakeawaysConnect 🔗
Sandy Zannino: https://qrcc.me/s7frlv1his7j
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
📌 Chapters:
0:00 - Introduction to DEI & Leadership
1:56 - Top Trending DEI Initiatives in 2024
7:24 - Essential Skills for Automotive Executives
14:42 - Inclusive Work Environment & Its Impact
22:28 - Measuring DEI Success in Automotive
33:35 - Multi-National Impact of DEI Standards
39:42 - Turning DEI Challenges into Opportunities
48:20 - DEI Policies & Brand Reputation
50:16 - Lightning Round with Sandy Zannino - Show more
