Episodes
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For the last episode of 2024, we return to the very first conversation on the FoST Podcast with Angela Ahrendts. Angela has had an incredible career in business--she's been the CEO of Burberry, SVP of Apple Retail, and more--and in this discussion shares invaluable insights on her approach to brand storytelling.
To learn more, visit our website at fost.org.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Angela Ahrendts, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, Eitan Wolf, and Megan Worman.
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Today on the FoST Podcast, we revisit a conversation with Joe Pine, co-author of the seminal 1999 book The Experience Economy: Competing for Customer Time, Attention, and Money. In it, Joe predicted that creating memorable experiences would become a key aspect of business in the future— a prediction we’ve seen borne out with the rise of immersive and experiential in entertainment, marketing, retail, and beyond. Joe is now working on his next book, a follow-up to The Experience Economy about transformation, which you can follow on his Substack at transformationsbook.substack.com.
To learn more, visit our website at fost.org.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Joseph Pine, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, Eitan Wolf, and Megan Worman.
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Missing episodes?
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Today, we revisit a conversation with Dr. Vivienne Ming, theoretical neuroscientist, author, and serial entrepreneur. Dr. Ming has worked in AI and machine learning for 25 years, inventing multiple systems to improve health outcomes and address social issues. She uses data to help foreground more just and diverse stories—a talent and commitment that now is more important than ever.
To learn more, visit our website at fost.org.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Vivienne Ming, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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Earlier this year, celebrated magazine editor Adam Moss authored his first book, The Work Of Art: How Something Comes From Nothing. Inspired by his experience as a painter, Adam interviewed dozens of the best creatives of our time, from Stephen Sondheim to Sofia Coppola to Ira Glass. The result is a detailed study of the process of making art in many different disciplines— and a rich resource for any creative person. He shares his learnings on today’s episode of the FoST Podcast.
To learn more, visit our website at fost.org.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Adam Moss, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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Ben Shewry is a chef, author, and co-owner of Attica Restaurant in Melbourne, Australia. Recognized as one of the top restaurants worldwide, Attica offers guests an experience that immerses them in Australia’s unique cuisine. In his new book, Uses for Obsession, and on this episode of the FoST Podcast, Ben discusses how that experience came to be, as well as his personal learnings on creativity and culture in and around the kitchen— insights which are incredibly applicable to any storyteller.
To learn more, visit our website at fost.org.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Ben Shewry, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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Cosm is a global immersive technology company that aims to democratize access to "shared reality"—highly immersive, highly social experiences—across the globe. Today's guest, Neil Carty, is Head of Cosm Studios and Labs, where he helps encourage and support creatives working in spherical storytelling. He talks about what makes Cosm special and the power of 360° content.
To learn more, visit our website at fost.org.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Neil Carty, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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BRC Imagination Arts has 40 years of experience creating brand experiences that are especially participatory, personalized, and emotionally engaging. One great example is Johnnie Walker Princes Street in Edinburgh, Scotland, the creation of which was spearheaded by today's guest: Chief Creative Officer Christian Lachel. Christian takes us behind the scenes at Princes Street to reveal how he and his team created one of the most authentic and immersive brand experiences out there today.
To learn more, visit our website at fost.org.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Christian Lachel, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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Kimbal Musk is the cofounder and CEO of Nova Sky Stories, the company that's pushing the boundaries of the new medium of aerial drone storytelling. Combining light and sound to create emotionally resonate experiences, Nova collaborates with some of the best artists of our time to tap into the awe of looking up into the night sky. In this episode, Kimbal discusses their work and the future of this nascent art form.
To learn more, visit our website at fost.org.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Kimbal Musk, Courtney Walsh, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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When Fawn Weaver learned that the first master distiller for Jack Daniel's Distillery was a formerly enslaved man named Nearest Green, she set out to tell his story in the best way she could think of: by creating a whiskey brand that celebrates his legacy. In her new book, Love & Whiskey, Fawn shares what she learned of the incredible friendship between Nearest and Jack, the impact of their relationship, and how she turned that story into the fastest growing whiskey brand in American history.
To learn more, visit our website at fost.org.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Fawn Weaver, Rhona Davis, Jessica Davis, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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Hong Kong-based nonprofit Crossroads Foundation brings together those who are in need with those who can provide help. To raise awareness about global issues and create lasting change, they’ve come up with a unique approach: immersive, experiential programs on world need that allow people to have real emotions and foster genuine empathy. Director and senior spokesman DJ Begbie shares what these programs look like and why they're so effective.
To learn more, visit our website.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to DJ Begbie, Lauren Morrow, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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In his new book, Gray Matters: A Biography of Brain Surgery, neurosurgeon Dr. Theodore Schwartz delves into the history and practice of neuroscience. What he and his fellow scientists have discovered is that our lives are based on stories that our brains construct, and those stories are not fact, but fiction. Ted is certainly not the first guest on this podcast to talk about the relationship between brain science and storytelling— but as a neurosurgeon, he comes at it from a uniquely hands-on perspective.
To learn more, visit our website.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Ted Schwartz, Lauren Morrow, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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Immersive entertainment company Layered Reality's approach is, as the name suggests, layered: they combine components of immersive theater with new technologies to create productions that feel participatory, immersive, and alive. Today, their CEO Andrew McGuinness joins us to talk about how he’s built such a successful immersive entertainment company and where he plans to take it next.
To learn more, visit our website.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Andrew McGuinness, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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Today, we revisit an episode from 2020 with Jose Antonio Vargas, Founder of the nonprofit Define American. Drawing on his background as a journalist and his own experience as an undocumented immigrant, Jose created Define American to educate storytellers, challenge stereotypes, and ultimately change the narrative around immigration, one story at a time.
To learn more, visit our website.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Jose Antonio Vargas, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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In this revisited episode, we go back to a conversation with Vince Kadlubek of legendary immersive art collective Meow Wolf, whose installations give visitors agency to re-engage their imaginations and create their own stories—an experience that can be transformational.
To learn more, visit our website.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Vince Kadlubek, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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Legendary Disney veteran and Academy Award winner Glen Keane has made invaluable contributions to the art of animation. In this episode, we revisit a conversation from 2020 with Glen about his story, craft, and philosophy on creativity.
For additional links and more information, visit our website.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Glen Keane, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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Since this 2020 conversation with artist, educator, and AI practitioner Stephanie Dinkins, essential questions about artificial intelligence have only become more pressing. In turn, Stephanie's method of approaching AI—with a conscious eye towards breaking down bias, rather than perpetuating it— has only become more necessary.
For additional links and more information, visit our website.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Stephanie Dinkins, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.
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Silo, the TV adaptation of Hugh Howey's acclaimed sci-fi novel Wool, has become one of Apple TV's hottest properties since it aired last May: it's earned a second season and several nominations in the forthcoming 2024 BAFTA Television Awards among other accolades. To celebrate the success of Silo, we're revisiting this episode with Hugh about how Wool took the world by storm.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Executive Producer, Mike Rugnetta
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Hugh Howey, Bonnie Eldon, Meghal Janardan, Sarah Vitak, Elisabeth March, Michael Bass, and Megan Worman.
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Today, we revisit a conversation from 2021 with immersive storytelling pioneers Félix Lajeunesse and Paul Raphaël of Felix & Paul Studios. For over ten years, these two have been carefully developing a unique experiential language— a language which they’ve deployed to incredible effect in the location-based VR experience Space Explorers: The Infinite. Felix and Paul discuss the elements of this language and how it came to be in this revisited episode.
For additional links, information, and more, visit our website.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Executive Producer, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix, Music, and Final Assembly, Michael Simonelli
With special thanks to Félix Lajeunesse, Paul Raphaël, Bonnie Eldon, David Gray, Amy Snook, Michael Bass, Eitan Wolf, and Megan Worman.
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Improvisation is an essential skill for comedians at the famous Second City— and it’s a valuable skill for creators and businesses off stage, too. No one knows this better than Kelly Leonard, the Executive Director of Learning and Applied Improvisation at Second City Works. In this episode, Kelly shares some of his insights into how improv can make us better bosses, makers, friends, family members, and all around better people.
For additional links, information, and more, visit our website.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Executive Producer, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix, Andrew Atkin
Music and Final Assembly, Michael Simonelli
With special thanks to Kelly Leonard, Bonnie Eldon, David Gray, Amy Snook, Michael Bass, Eitan Wolf, and Megan Worman.
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We all get sick-- and yet somehow, so much of the communication from biopharmaceutical companies fails to connect with the average person. Jim Weiss, the Founder and Chairman of health innovation company Real Chemistry, is working to change that. In this episode, Jim shares how his consultancy is making healthcare communications more effective, creative, and human.
Listen to Jim's podcast, Get Real with the Chairman, here.
For additional links, information, and more, please visit our website.
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© 2024 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Executive Producer, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix, Andrew Atkin
Music and Final Assembly, Michael Simonelli
With special thanks to Jim Weiss, Danielle Clark-Brown, Kate Vos, Bonnie Eldon, David Gray, Amy Snook, Michael Bass, Eitan Wolf, and Megan Worman.
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