Episodes
-
Are you a business owner or team leader who is tired of micromanaging your team?
Do you want a high-performing, loyal team that drives profit and keeps the business running when you’re away?
Keep reading.
This episode isn’t just another ‘tick-the-box’ meeting guide. It’s a step-by-step breakdown of how you can transform your leadership game and see results, not excuses.
In 15 minutes, you’re going to learn the formula for effective one-on-ones that will:
Increase productivity in your team
Increase team morale
Help to remove the employees dragging down your business
And develop the team members who genuinely want to stay
Let’s go.
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
Alright, let’s cut to the chase.
Today, I’m giving you the exact system that’s completely transformed my business and life: Separation Sunday.
If you’re like most business owners, you’re probably running from one task to the next all week but still aren’t seeing the results you want. Why? Because you’re focusing on the wrong stuff.
In this episode, I’m breaking down my personal, no-BS productivity routine that takes me less than 20 minutes every Sunday. This is the same system that has turned our clients into million-dollar studios.
You’ll learn:
A tactic to clear your mental space so you can focus on moving your business forward (not in the weeds of the business!)
The productivity hack that will keep you on track and free up your time for what really matters
How to finish every Friday with a “F*ck yeah”
…all in the time that it takes you to drink a coffee.
Grab the Separation Sunday template here, and make sure to post it to your IG story and tag me @hey.doza.
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
Missing episodes?
-
This topic is something that has got me so fired up.
I’ve been doing a lot of travelling recently which means I’ve visited a lot of gyms.
And what I have found… has shocked me.
In almost every gym I’ve been to, I’ve seen dollars literally walking right out the door, so today I am talking about the three ways you are probably losing money every single session.
But the good news?
It’s entirely preventable AND instead of just making sure you’re not making costly mistakes… I’m going to teach you how to get bonus revenue from every session instead.
Here’s how.
You’ll hear:
How to convert a casual visitor into a full-time member in just 3 sessions
The small tweak to make to your roster that will improve your bottom line
Ways to turn every session into a sales event and not just a workout
… and a whole lot more
And if you don’t have the systems dialed in or you don’t know where to begin - book a free 15-minute call here.
Listen to Ash’s mindset episode ‘The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You’ on Spotify / Apple
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
You’ve heard me speak about her on the pod before…
Today I’m sitting down with Liv, the owner of the FASTEST growing UBX in New Zealand.
From running three studios, leaving home at 3 am to drive to her third studio (without taking away from her working hours), and feeling burnt out… Liv shares how she went from “winging it” to becoming a thriving multi-studio owner, who now brings in over $240k in additional profit annually.
On today’s episode, Liv is walking us through her game-changing strategies including how she hired the team member who completely turned her business around, and how she has staff thanking her for her leadership decisions.
Tune in to find out:
The steps Liv took to add 150+ members to her studio in 6 months!
How Liv built a strong, aligned team that actually looks out for each other
The change that stopped Liv from having to micromanage her team
Strategies to managing multiple studios while maintaining balance in her work life and personal life
Prefer watching to listening? Check out the video version of the podcast here.
Check out Liv’s studios on IG @ubxormiston @ubxmteden or at @oliviaashbys
Liv’s Studio Websites:
www.ubxtraining.com/gym/Ormiston
www.ubxtraining.com/gym/MountEden
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
When another studio shuts down, you are being given the opportunity to make 3 months of sales… in two weeks.
Remember: these leads already have a vision, a goal they are working towards, and a training schedule. And it is in their own best interest to fill that gap as quickly as possible.
That’s where you come in. But you have to do it the right way.
This episode is all about how you can turn that closure into a massive opportunity to boost your membership and grow your business.
I’m talking all about how to gain 50+ new members in just a few weeks, the secret formula to creating your own luck in business and how to approach it legally (no spam laws).
Start preparing now.
You’ll hear:
03:03 - How to get the studio owner on your side as a collaborator so that they can introduce you to their members + the exact email you need to send
06:45 - The correct way to run an ‘Open Week’ that will have displaced flocking to your studio
10:19 - The lead sequence that puts you ahead of 80% of competing studios, making you the top option
13:35 - Key steps to convert these leads into full-time members + a horror story of a client who failed this last sprint
… and a whole lot more
Prefer watching to listening? Check out the video version of the podcast here.
Want the sales script? Hit me up on IG @hey.doza.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
“When you take on the responsibility of leadership, you’re not taking on additional responsibilities. You are changing your career.”
Joining me on today’s episode is the incredible Rohan Dredge: the CEO of Pragmatic Thinking, a behaviour and motivation strategy company who has worked with the likes of Qantas, Toyota, Suncorp and Geronimo.
Rohan’s first episode ‘How to be a Leader People Actually Want to Follow’ is one of our MOST listened-to episodes. When we were down in the Gold Coast we knew we HAD to get him back on the poddy to continue to level up our leaders.
When we go into the health and fitness industry, we all have one goal: to help people get fitter, stronger and lead happier lives. But as your business grows, your role shifts from directly helping members to leading and managing teams.
And it’s not a change most of us are prepared for.
Join me as I ask Rohan all of your most commonly asked leadership questions including:
01:26 - What are the qualities of a highly effective leader?
03:23 - What are some of the operating systems that create a highly effective leader?
06:35 - How can you make confident decisions as a leader?
08:45 - How can you become a leader who responds rather than reacts?
18:48 - The right way to give performance reviews and give staff feedback EVEN if it’s hard
26:29 - What do you do when your team has a poor culture?
32:56 - If you don’t like confrontation… How do you enforce changes that will upset your staff?
35:33 - What if you're afraid to push a team member for fear they might leave?
38:16 - How to empower your team without micromanaging them
43:20 - The Controversial Question… Can anyone be a good leader?
… and a whole lot more
Listen to the OG episode with Rohan about How to Be a Leader People Actually Want to Follow over on Spotify / Apple.
Learn more about Rohan Dredge and Pragmatic Thinking by visiting www.pragmaticthinking.com or heading over to Rohan’s LinkedIn here.
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
If you’re looking to see how other gym/studio owners have created their OWN paths of success - look no further.
Joining me on today’s episode is Anthony Bartolo, owner of ACTV Strength Co.
ACTV Strength Co. started as a Burleigh studio and has now expanded into a network in and of itself, with franchises operating in 4 other locations & GROWING.
Anthony is the blueprint for the success that you CAN achieve in this industry. So join us as we dive into how to open a profitable studio from DAY ONE, the truth about ‘the perfect location’, and the mindset that could be keeping you at level one.
You’ll hear all about Anthony’s strategies including:
Why his members keep coming back to ACTV Strength Co., even after cancelling
The out-of-the-box thinking that launched ACTV Strength Co. to a whole new level + 4 more franchises
Anthony’s unique social media tactic that has built such a strong community throughout his locations
The groundbreaking education and programming development that sets Anthony’s Studios apart from the competition
… and a whole lot more
Connect with Anthony on IG @anthonybartolo__ and Luke @lukekenelley
www.actvstrengthco.com // @actvstrengthco
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
This episode is the shit you NEED to hear.
If you know what you need to do but can’t get it done OR you feel yourself getting wrapped into the vortex of the economy is bad… you’re in the right place.
Joining me on today’s episode is the powerhouse mindset coach for Geronimo – Ash. We’re diving into why most fitness studio owners fail, the three core skills every great business owner needs, and three actionable steps you can start today. Stay tuned until the very end to hear a hard truth that all business owners need to face if they want success.
So if you've ever felt stuck, overwhelmed, or doubtful about the future of your fitness studio, this episode will provide both the wake-up call AND the roadmap you need to break through those barriers
This episode is for you if:
You’re done being average
You’re ready to step up and succeed
You can’t seem to follow through on your goals
You’re frustrated with feeling stuck
Let’s go.
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
Sultan Kirby is a gym and fitness studio equipment specialist. He speaks to HUNDREDS of gyms a day and is right in the middle of what’s happening in the world, having just returned from a huge fitness equipment expo in LA.
So what did he learn?
We asked Sultan the following questions:
Where is the industry headed? Are we moving away from fitness studios in their traditional form?
What kind of equipment are people looking for and how do we cater for it?
What were the biggest fitness trends coming out of LA?
If Sultan had a budget of $100k to open a studio today, how would he spend the money?
What Sultan WOULDN’T do and a warning to all owners…
… and a whole lot more
Find out more about Sultan and his work over at www.compoundfitness.com.au and over on IG @compoundfitnessau
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage.
During a particularly tough time with my business, I asked my accountant this question.
“Do I push harder or do I start driving Uber to supplement my income?”
His response?
“If you have enough time to drive an Uber, you have time to focus on your business.”
Our studio then went on to become the largest and fastest growing studio in Sydney, in addition to winning multiple Division Champion awards we were also voted Sydney’s #3 best place to workout, and #1 Gym by The Urban List.
So in today’s episode, I’m talking about the FIVE most important steps that I would take if I were to open a studio again today.
These are actional tips, even for network studios. I’ll also be diving into a unique concept that we’ve been exploring - one that is the complete OPPOSITE of a traditional gym…
You’ll hear:
The ONE thing that will GUARANTEE your profits—and without it, you could fail
The phenomenon happening on Google that is changing the GAME for all marketing strategies
Why a fancy fit-out could mean a slow death for your business
The team I’d be hiring from day one
How to become a WORLDWIDE fitness brand, not just a local gym
The steps I would take to ensure I was profitable on OPENING day
… and a whole lot more
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
Can’t find any experienced trainers out there? You’re not alone.
Joining me on today’s show is Chris Lawrence, a former NRL player who made it against all odds when he dislocated his hip, had 13 bones in his face shattered during practice AND still went on to play 250 games for the West Tigers.
Since then, Chris has gone on to design an education program for professional athletes to provide freedom for athletes after their sporting careers.
As a result, Chris speaks to thousands of gyms, and what he has found might not surprise you…when it comes to hiring trainers - there is a ‘Missing Middle’.
So if there aren’t any trainers out there, who are you meant to hire?
Let’s find out.
You’ll hear:
The unique strategy that could help you secure your next best hire
Why Doza got into a fight with Seek about his controversial job ad
Why Doza hired an Operations Manager from Mcdonald's instead of a fully qualified personal trainer
The injury that nearly ended Chris’s footy career and changed his mindset
… and a whole lot more
Check out Chris over on IG @chrislawrence04
If you want to learn more about One Training, head over to @onetraining and claim a free gift pack from Vitadrop over at http://www.vitadrop.com.au/onetraining.
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
Most studio owners are more familiar with their love language than their financial metrics.
But did you know that everything you want in business and in life is on the other side of a couple of reports?
Today I brought our CFO, Danny Chiha on the show to break down everything you need to know about reporting - it’s entry-level but do this and the game WILL change for you.
You’ll hear:
2:11 - The biggest misconception ALL new business owners have about their money
05:26 - The three things you need to focus on to make more money and get the lifestyle you’re dreaming of
10:54 - What is a healthy profit percentage?
12:52 - Why cancelling your subscription isn’t going to do ANYTHING to your savings account
16:31 - The stats you should be looking at to become a RICH studio
17:31 - Which reports should you be checking in Xero?
19:35 - Should I include my wages as part of labour?
20:32 - The mistakes in your books that will make it VERY hard to sell when the time comes
21:59 - Is it better to pay yourself a wage or take profits?
22:26 - Should I be putting up my membership fees in keeping with inflation?
26:10 - is there a way to calculate your BAS ahead of time?
31:10 - What we’ve done at Geronimo to get our numbers financially healthy
… and a whole lot more!
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST.
These are the studios that when you look at their numbers, they seem to be at the top of their game. BUT behind the scenes, they’re stressed, they’re working overtime, and they’re taking on responsibilities they shouldn’t be doing, to get their numbers in the green.
So how do you push through to the NEXT LEVEL and gain LEVERAGE?
There are three things that will get you there: a Team Identity, Team Design, and Accountability Chart.
Listen to this episode to find out:
Why you won’t get yourself out of the business with the team structure you have right now
The exact formula to get a team of A Players
The ONE change you can make to your organisation chart that will ensure your KPI’s are met without fail
The mental shift in our team that took us from a team of casuals running out the door after their shift to a COHESIVE and aligned group (even with 19-year-olds)
… and a whole lot more
Prefer watching over listening? Watch the video version here.
The diagram of the Golden Pyramid is here.
Check out Soph’s job description here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
The CrossFit industry is changing.
People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them?
So what happens to an industry that was built on a steel will and peak physical strength?
Joining us on the show today is Jack & Jacob from Southend Crossfit in Maroubra who have not only achieved a churn rate of 3% but they’re up $10k a month in LESS than 6 months with net 50 members. Jack and Jacob run an incredible CrossFit studio that CONTINUES to evolve and adapt to meet the market's needs.
So what are their secrets?
Let’s find out.
You’ll hear:
Insights into how Jack & Jacob keep their studio relevant AND profitable
The audience that Jack & Jacob are now tapping into and REAPING the rewards because of it
Should CrossFit follow the Hyrox path?
How to gain a TRUE competitive advantage
The BIGGEST mistakes they’ve made in the 8 years of owning a studio
Their most important advice for studios that are struggling
… and a whole lot more
Want to hear more from the CrossFit boys? Have a listen to their poddy Southend Podcast here.
Give them some love over on IG @southendcrossfit or head over to their website www.southendcrossfit.com.au
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds out
You NEED to listen to this episode because today I’m talking about some of the tips and strategies that we give our clients in the MILLION DOLLAR STUDIO program (it doesn’t get much better than this).
Make sure you stay tuned til the end to hear my secret bit of advice (usually we charge for this…) and the steps you can take if you’re a studio that needs to get unstuck ASAP OR if you’re a studio that is ready to put your foot on the accelerator.
You’ll hear:
How to capitalise on a downturned market (BIG tip revealed here🤫)
Why your ads STILL aren’t working…
How to be like Mike and Paul and hit 70% conversion rates on PAID leads for a PAID trial
… and a whole lot more
Prefer watching to listening? Check out the video version of the podcast here.
Queue up these episodes next:
➡️THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan
➡️The REAL Reason You Can’t Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan
➡️Triple Your Growth by Hiring THIS Staff Member
➡️How to Set Your Team Up to Win with NRL Coach Josh Hannay
➡️850 Members &2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies
➡️The Team Handbook: What It Is and WHY Your Studio Needs It
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of their gym membership and sauna sessions.
So where are these members? And how can you get them into your studio?
Every quarter we like to look at what the data and trends are telling us about the industry so that our clients can continue to stay ahead of the curve, and the four things we found this month were SO good I couldn’t not share them with our Geronimo Unfiltered fam as well.
If you are currently feeling like everything is getting a bit harder, that people are stopping to spend and you can sense a wave of cancels or suspensions coming … this episode is going to help you not just stop those in their tracks but bring a WHOLE new wave of members through the door as well.
You’ll hear:
How to capture an ENTIRELY new market that you’ve probably never thought of
The $7 TRILLION DOLLAR Industry that you can ‘add on’ to your memberships with minimal overheads (EVEN if you’re a franchise)
What you can do to make sure your studio is the one thing that people don’t want to cancel
Why ads aren’t performing for you at the moment and what you can do instead
… and a whole lot more
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
On today’s episode, we are answering YOUR questions.
Tune in and you’ll hear:
01:29 - Whether you should keep investing in your struggling studio (of a certain brand…) OR rebrand to something sexier?
02:56 - Effective time management strategies if you are someone who struggles to keep to their tasks
08:25 - How you can make sure that your revenue growth doesn’t lead to MORE expenses
12:02 - How to track your profit effectively and the HUGE problem that can come from failing to do this
13:50 - Tips for maintaining a healthy cash flow so that you can finally have financial balance in your business
15:42 - How to get your team on board with hitting targets
18:13 - Ways to stop second-guessing yourself and build CONFIDENCE in your decision-making
21:46 - Strategies to help you spend time working ON your business rather than on the day-to-day management
31:41 - Our 5 non-negotiable daily habits that ENSURES we nail our weeks, every week
… and a whole lot more
Listen to these episodes for more indepth answers and strategies:
➡️ 850 Members & 2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies
➡️ Triple Your Growth by Hiring THIS Staff Member
➡️ How to be a Better LEADER
➡️ Why Outsourcing your Confidence is the FASTEST Way to Close your Business
Prefer watching to listening? Check out the video version of the podcast here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
What do you do when a member cancels their subscription?
Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay?
Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips.
But it doesn’t have to be this way. We have a powerful FORMULA that not only has the power to change their minds, BUT even if they do - you’ll be able to replace them instantly.
And it ALL happens in the Exit Interview.
You’ll hear:
THE Exit Interview script (spoiler: it’s a gamechanger)
The most powerful question you can ask that 9 times out of 10 will save the cancellation
The secret offer that will bring them back in 3 months and cost you NOTHING!
The real reason why people aren’t ever going to re-sign with your gym…
… and a whole lot more
Want to stop your members from even wanting to cancel? Check out our episode on How to Bring a Member BACK from the Brink of Cancellation here.
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member?
It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members.
In today’s episode, we’re talking about how to differentiate your GYM from the one across the road. We’re breaking down the 5 types of members you have in your studio right now, how to identify them and how to get them MORE involved in your studio. And of course, we have a storytime about when we had to kick members OUT of the studio and cancel their memberships.
You’ll hear:
The group of members in your gym that are at the HIGHEST risk of cancelling without warning (these NEED to be on your radar asap)
How to kick members out of your studio without creating a fuss
Why cancelling someone’s membership can SAVE you from the annoying as f*ck members who will try to get a refund out of you
The text messages we sent to members to guarantee they would be back
… and a whole lot more
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza -
There is only ONE document that is going to ALIGN your team and BOOST team culture.
It’s the Team Handbook.
I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area.
This handbook is your key to:
Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions.
Boosting team culture: Build a team that cares about the studio just as much as you do.
Creating accountability: Empower your trainers and hold them to the Handbook standards.
You’ll hear:
What’s on the FIRST PAGE of our handbook (this is the exact inspo you need to get started… no more getting stuck on where to begin)
Prompts to craft YOUR unique mission statement
The page that will make your team start WANTING to take accountability
… and a whole lot more
And what’s even better? If you write up a draft handbook in the next 30 days… I’ll give you feedback for free. Message me at @hey.doza.
If you need some inspiration, grab our Handbook framework here.
Books mentioned:
BE 2.0 by Jim Collins
Good to Great by Jim Collins
Built to Last by Jim Collins
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
Find out more about working with Geronimo at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza - Show more
