Episodes
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What do bushfires, TikTok, and police comms have in common?
For Kendall Masters, they’ve each shaped a sharp, no-nonsense approach to government communication.
In this episode, she joins David Pembroke to unpack what it really takes to build trust, cut through the noise, and connect with the public — especially when time and attention are in short supply.
Kendall shares lessons in agility, authenticity, and strategic clarity, from rolling out TikTok with Victoria Police to managing emergency comms during the 2019–20 bushfires and COVID-19. They explore the limits of video, the myth of reach-for-the-sake-of-it, and why good reporting is about more than numbers — it’s about telling the right story to the right people.
Discussed in this episode:Moving from traditional media to digital-first commsLessons from bushfire and COVID-19 emergency responseWhen video works — and when it doesn’tLaunching TikTok with Victoria PoliceDitching vanity metrics for meaningful reportingBuilding skilled, strategic comms teamsShow notes:TikTok | Victoria PoliceBlog | GovComms PodcastLinkedIn | GovCommsHosted on Acast. See acast.com/privacy for more information.
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Is your comms team keeping up, or just keeping busy?
In this episode of GovComms, David Pembroke sits down with Mitchell Dye, the dynamic voice behind the City of Greater Geelong’s external communications. From community radio to leading digital strategy, Mitchell shares a front-row view of how local government is reinventing the way it engages with citizens—one authentic story at a time.
David and Mitchell unpack what it takes to stand out in the crowded digital landscape, why the best communicators aren’t always in the comms team, and how to build trust through relatable, local voices. With fresh insights from years of hands-on experience, Mitchell offers a practical roadmap for future-proofing local government communication.
Discussed in this episode:Reinventing comms in local governmentAuthentic storytelling vs polished brandingWhat community radio taught Mitchell about public commsFinding trusted voices beyond the comms teamManaging 24/7 comms without burning outShow notes:Planner | Microsoft94.7 The Pulse | Geelong Community RadioBlog | GovComms PodcastHosted on Acast. See acast.com/privacy for more information.
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Missing episodes?
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How will AI reshape the future of government communications—and what skills will you need to thrive?
In this episode of GovComms, host David Pembroke is joined by Wayne Aspland, expert in public sector communication and AI strategy, to explore how artificial intelligence is transforming the role of communicators today and into 2030.
Wayne shares how government teams can build AI capability, drive strategic alignment, and stay trusted in an era of rapid technological change. He also explains why human creativity, leadership, and critical thinking will be even more essential as automation accelerates.
Discussed in this episode:How AI is reshaping communication rolesAchieving alignment across complex teamsBuilding AI skills as a teamManaging AI risks with clear guardrailsShow notes:Day in the life of a comms person in 2030 | Wayne AsplandState of the Sector report | GallagherBlog | GovComms PodcastHosted on Acast. See acast.com/privacy for more information.
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What happens when your council loses public trust—and you’re the one answering the questions?
In this episode of GovComms, host David Pembroke speaks with Chloe Casey, Manager of Communications and Corporate Governance at the City of Casey, about leading through the fallout of the Operation Sandon investigation.
Chloe shares how her team managed misinformation, community confusion, and the absence of elected councillors for almost five years, all while ensuring communications remained clear, composed, and responsive.
She also reveals how they’re using AI, short-form video, and cold outreach to connect with the City of Casey, home to one of Australia’s most culturally and linguistically diverse communities. Her insights offer practical guidance for any government communicator navigating through change.
Discussed in this episode:Leading through crisis with clarity and speedCombining comms and governance for stronger responsesEngaging CALD communities with targeted outreachUsing AI, video, and plain English to boost impactShow notes:Brolly | Social Media ManagementBlog | GovComms PodcastHosted on Acast. See acast.com/privacy for more information.
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What if the best ideas in your team are the ones you never hear?
In this episode of GovComms, host David Pembroke speaks with Richard Etienne—internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they explore how introverts can lead, influence, and thrive in workplaces that often reward volume over value.
From overcoming self-doubt to navigating hybrid work, Richard shares powerful, practical strategies to help introverts find their voice—without having to shout. He also offers advice for leaders on how to build inclusive teams where every personality type can succeed.
Whether you identify as an introvert, manage one, or simply want to create more inclusive and effective teams, this episode is packed with eye-opening insights and actionable tips.
Discussed in this episode:Why introverts often go unheard—and how to change thatHow to build your personal brand without self-promotionThe hidden strengths introverts bring to leadershipWhat Theresa May taught Richard about quiet influence at the topShow notes:The Introvert Space | Richard EtienneThe Introvert’s Survival Guide | Richard EtienneQuiet | Susan CainBlog | GovComms PodcastHosted on Acast. See acast.com/privacy for more information.
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Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through?
In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the Elevate Local Government Communications Summit 2025 – to unpack what it really takes to cut through and connect in today’s chaotic communication landscape.
Ros doesn’t pull punches. With four decades in the game, she makes it clear: the old ways of pushing messages just won’t cut it. It's time to ditch the jargon, lead with heart, and communicate with courage.
This is more than an episode—it’s a call to arms for public sector communicators who want to build trust, lead with purpose, and transform how government speaks to the people it serves.
Discussed in this episode:How to ditch “message selling” and embrace bold, emotional storytellingThe real reason people feel disconnected—and how to bring them backHow to paint a vision people can believe in (and see themselves in)What’s broken in community engagement—and how to fix itWhy communicators must stop hiding behind process and step up as leadersShow notes:Elevate Local Government Communication Summit | GOVCOMMEvaluation Framework for Strategic Communication | PRIABlog | GovComms PodcastHosted on Acast. See acast.com/privacy for more information.
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Is Google still the king of search or has AI changed the game forever?
The way people find information is undergoing the biggest shift in decades and government communicators can’t afford to be left behind. In this episode of GovComms, host David Pembroke speaks with Jim Stewart, CEO of Stewart Media, about the seismic shift in digital search and what it means for public sector communication.
A 25-year SEO veteran, Jim explains why this transformation is as significant as the birth of the internet and how government agencies can stay visible in AI-driven searches. From optimising government websites for AI-driven platforms to ensuring search bots can access critical public information, Jim breaks down the practical strategies to stay ahead.
This isn’t just another tech trend – it’s a fundamental shift in how people find and use information. If you're in government communications, you can’t afford to ignore it. Tune in now to learn how to keep your content discoverable, credible and ready for the AI era.
Discussed in this episode:Learn how AI is reshaping search and SEO strategies.Discover why government communicators must adapt to AI search.Find out how to keep public sector content visible online.Expert tips on optimising websites for AI bots.Explore AI tools that enhance communication and accessibility.Understand the future of government messaging in the AI era.Show notes:NotebookLM | GoogleChatGPT | OpenAITrends | GoogleHow Robots.txt works | GoogleBeyond Google: Mastering Search in A World Of AI Assistants | Jim StewartWebsite | StewArt MediaBlog | GovComms PodcastHosted on Acast. See acast.com/privacy for more information.
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Great communicators aren’t born—they’re made.
In this episode of GovComms, host David Pembroke chats with Dr. Louise Mahler, an expert in leadership communication, about the art of presence, authenticity, and confidence. With a background in business and opera, Louise brings a unique perspective to what makes a great communicator—and why government professionals need to master these skills.
Louise shares practical techniques to improve public speaking, from voice control and body language to storytelling and audience engagement. She explains the power of the "rule of three", how to structure compelling messages, and why good communication starts with breathing and body awareness.
Whether you’re presenting to stakeholders, leading a team, or engaging the public, this episode is packed with actionable insights to help you command attention and build trust. If you want to captivate, connect, and communicate with impact, this is the masterclass you need.
Discussed in this episode:Gravitas builds trust through presence, authenticity, and confidence.Strong delivery relies on voice, body language, and gestures.The rule of three makes messages clear and memorable.Overcome self-doubt with mantras and better posture.Storytelling, humour, and connection keep audiences engaged.Breathing and structure improve communication impact. Show notes:Website | Louise MahlerGravitas | Louise MahlerThe 5 Canons of Classical Rhetoric | ThoughtCoThe Rule of 3 | Leadership GardenGovComms Podcast | BlogHosted on Acast. See acast.com/privacy for more information.
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Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about?
In this episode of GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the Australian Bureau of Statistics, Heather and her team are turning heads in the government space, proving that data can be engaging, relatable, and even fun. She’s helped reshape how agencies communicate, bringing bold ideas and engaging content to the table. Her fresh approach connects with audiences in ways traditional comms never could.
From navigating government approvals to making stats go viral, Heather shares how agencies can rethink their content strategy. She talks about building trust with leadership, using humour to engage audiences, and why governments need to act more like digital publishers. Whether you're a social media pro or a government communicator looking to push boundaries, this episode is full of insights, strategies, and inspiration to help you create content that truly connects.
Discussed in this episode:Making government content engaging by turning reports into stories.Building trust with leadership to get buy-in for social strategies.Using humour to make statistics fun and relatable.Navigating approvals while staying compliant.Exploring social media trends in government.Showcasing ABS’s social media success.
Show notes:Data Release Calendar | ABSGraphic Design App | CanvaSocial media | ABSGovComms Podcast | BlogTranscript:A transcript of this episode can be found here.
Hosted on Acast. See acast.com/privacy for more information.
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Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic!
In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a cameraman to transforming public sector communication strategies, Andrew’s career is proof that creativity thrives when bold ideas meet action.
Step into the evolving world of public sector content as Andrew reveals how he built massive social media followings, pioneered video content, and ran communication teams like newsrooms—fast, fearless, and focused. He’ll also share why 2025 is the year for governments to embrace new technology, leverage podcasts, and connect with citizens like never before.
Packed with practical tips and fresh perspectives, this episode will leave you inspired to level up your content strategy.
Discussed in this episode:Turning challenges into powerful stories.Why 2025 is the perfect time to rethink your content strategy.The secret to building trust and support for bold communication ideas.Running comms teams like newsrooms—speed and creativity in action.Andrew’s journey from behind the camera to leading communication innovation.
Show notes:Water’s Edge – The Podcast | IGWCGovComms Podcast | BlogHosted on Acast. See acast.com/privacy for more information.
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Today, we’re revisiting one of the most impactful episodes of GovComms! Stephanie Speck, Head of Communications for the Green Climate Fund, shares how authentic storytelling can transform the climate conversation.
Explore the power of "Story Sovereignty," a revolutionary approach that empowers climate-impacted communities to tell their own stories—humanising the issue and making it deeply relatable. Stephanie also takes us inside the Green Climate Fund’s evolution, shifting from output-focused tactics to strategies that prioritise reputation, relationships, and global impact.
She doesn’t stop there. Tackling the challenge of misinformation, Stephanie reveals practical ways to counter false narratives, build trust, and foster consensus in the fight against climate change. Whether it’s your first listen or a revisit, this episode is packed with actionable insights to inspire meaningful climate communication.
Discussed in this episode:Co-designing climate strategiesLeveraging AI for efficiencyAddressing misinformation challengesBuilding trust through transparencyEmpowering authentic storytellingStrengthening stakeholder collaboration
Show notes:Stephanie Speck | LinkedInGovComms Podcast | BlogHosted on Acast. See acast.com/privacy for more information.
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Happy New Year! We’re starting 2025 by revisiting an inspiring chat between host David Pembroke and Stanley Henry, founder of The Attention Seeker. They discuss storytelling, strategy, and building a thriving content agency.
Stanley takes us on his journey from growing up in South Auckland and working in hospitality worldwide to becoming a LinkedIn success story. His mastery of personal branding on the platform gave him the confidence to launch his own agency, which now boasts a team of 31 and is gearing up to expand to New York.
He shares invaluable lessons on storytelling and social media strategy, offering practical tips on engaging audiences across platforms. Drawing from his hospitality background, Stanley reveals how those experiences shaped his leadership and business growth.
This episode is packed with advice on creating authentic brand messages, balancing internal and client content, and embracing strategic storytelling to thrive in the ever-changing digital landscape. Stanley also reflects on the evolution of his business and the exciting future ahead.
Discussed in this episode:Using LinkedIn strategicallyAuthentic storytelling techniquesTailoring content by platformAligning brands with human truthsDriving business growth strategicallyShow notes:Stanley Henry | LinkedInThe Attention Seeker | TikTokThe Attention Seeker | WebsiteGovComms Podcast | BlogHosted on Acast. See acast.com/privacy for more information.
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What did 2024 teach us about communicating better? In this special 'Year in Review' episode, David Pembroke takes us through the stories, lessons, and ideas that made this year unforgettable.
From LinkedIn storytelling tips with Stanley Henry to tackling climate anxiety with Ruth Dewsbury, this episode revisits the moments that made us think and grow. You’ll hear how behavioural science is transforming public health. What the Olympics can teach us about connection, and why Alex Aiken’s 'five Vs' framework might just change the way you approach your next big message.
Packed with practical advice and case studies, this episode is a journey through the best of GovComms in 2024. It’s insightful, relatable, and a must-listen for anyone passionate about making communication meaningful. Tune in to reflect, learn, and get ready for an even brighter 2025!
Discussed in this episode:Storytelling and reframing mindsetsBuilding resilience and growthBehavioral nudges in public healthAddressing climate anxiety in communicationsAI challenges in government messagingModern communication frameworksShow notes:GovComms Ep #161 | Stanley HenryGovComms Ep #156 | Mardi StewartGovComms Ep #165 | Sharon RosenrauchGovComms Ep #151 | Ruth DewsburyGovComms Ep #160 | Dr. Nathan Borgford-ParnellGovComms Ep #157 | Strath GordonGovComms Ep #159 | Jennifer MuirGovComms Ep #150 | Alex AikenGovComms Podcast | BlogHosted on Acast. See acast.com/privacy for more information.
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AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen explains how AI can act as a "clerk, colleague, and coach" for communicators.
However, it’s not all smooth sailing. They dig into the risks, the need for ethical governance, and why every organisation needs clear policies to stay ahead. Stephen also shares his thoughts on the shifting media landscape, the growing influence of niche communities, and what it means for how governments connect with citizens.
Hear about Socially Mobile, the not-for-profit PR school empowering diverse professionals to lead in the industry. Whether you're a government communicator, public sector leader, or PR professional, this is a must-listen for anyone looking to future-proof their role in an evolving industry.
Discussed in this episode:AI in communications transforming workflowsEthical governance and responsible AI adoptionShifting media landscape and niche communitiesAI applications for communication professionalsFutureproofing by adapting to changesSocially Mobile supporting diverse professionalsShow notes:The Use of AI in Corporate Communications and Public Relations | Wadds Inc.Invisible Rulers | Renee DiRestaThe not-for-profit PR school | Socially MobileCo-Intelligence: An AI Masterclass with Ethan Mollick | Stanford BusinessResearch & Reports | Wadds Inc.GovComms Podcast | BlogHosted on Acast. See acast.com/privacy for more information.
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What if leadership was less about authority and more about connection?
Imagine a young boy in rural Zimbabwe, discovering the world through books borrowed from a modest village library. That boy is Alfred Chidembo, whose love for stories sparked a journey from his village to Australia, where he now serves in the Australian Public Service and leads a literacy charity, Aussie Books for Zim.
In this episode of GovComms, host David Pembroke explores how the Ubuntu philosophy—“I am because we are”—has guided Alfred’s life and work. Alfred shares how empathy, storytelling, and genuine connection are at the heart of his mission. He also discusses how these values can enhance communication in government by fostering trust, understanding, and community engagement. It’s a heartfelt look at how empathy, flexibility, and the stories we tell can create lasting change. This episode is for anyone who believes that by lifting others, we all rise together.
Discussed in this episode:Ubuntu philosophy and leadership through empathyPower of storytelling in connectionFounding Aussie Books for Zim charityBuilding relationships in public serviceOvercoming challenges with resilienceEnhancing government communication with trust Show notes:Aussie Books for ZimUbuntu | Alfred ChidemboUbuntu Philosphy | The CollectorLiteracy: the greatest treasure of all |TEDxHosted on Acast. See acast.com/privacy for more information.
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As cities around the world grapple with a wave of disinformation, how can they fight back and restore public trust? In this episode of GovComms, David Pembroke sits down with Ika Trijsburg, leader of the Disinformation in the City project, to tackle this urgent question. Ika unveils the Global Response Playbook, a powerful toolkit designed to help cities counter false information at a local level. She walks us through its three-phase approach—pre-empting, pre-bunking, and debunking—and shows how cities can become hubs of trust and resilience.
Drawing on many years of experience in city diplomacy and local government, Ika shares stories and insights on why disinformation impacts every layer of city life, from elected officials to public service teams. With her unique perspective, Ika emphasises the power of collaboration and the critical role cities play in protecting their communities. Full of actionable insights and real optimism, this episode is a must-listen for government communicators and public sector leaders who are ready to step up in the fight against disinformation.
Discussed in this episode:How disinformation challenges local governments and impacts public trust.A three-phase strategy to tackle disinformation.Why cities are well-positioned to address disinformation where people experience policy firsthand.The importance of community-focused strategies to build trust and counter disinformation.Partnerships within and beyond government strengthen resilience to disinformation.How cities worldwide can share strategies and amplify impact through diplomatic collaboration.Show notes:Disinformation in the City Response Playbook | University of MelbourneDisinformation in the City Project | University of MelbourneMelbourne Centre for Cities | University of MelbourneHosted on Acast. See acast.com/privacy for more information.
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What happens when disaster strikes?
In this second-part episode of the GovComms Podcast, crisis communication expert Michael Player shares his experiences managing some of New Zealand’s most significant crises, including the Rena oil spill and Pike River mining disaster. Michael gives us a behind-the-scenes look at how he led teams through media storms, community unrest, and logistical challenges in the heart of chaos.
Michael reveals the strategies that helped him succeed under pressure—building strong communication teams, adapting plans in real time, and working closely with local communities. His stories showcase the power of collaboration and the human side of crisis management.
As crises become more common, how can we be better prepared? Michael discusses the need for frequent training and the importance of involving communities in recovery efforts. Whether you're in government communication or just curious, this episode offers key insights into managing chaos and building trust when it matters most.
Discussed in this episode:· Managing communication during disasters
· Assembling strong, adaptable crisis teams.
· Community involvement in disaster recovery efforts.
· Frequent tabletop exercises for crisis prep.
· Balancing media demands and operational focus.
· Collaborating across government and local agencies.
Show notes:- Tragedy at Pike River Mine – Rebecca Macfie
- The Rena grounding | NZ GOV
- Pike River | NZ GOV Royal Commission
- Exercise and Preparedness Tools | FEMA
Hosted on Acast. See acast.com/privacy for more information.
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What does it take to navigate a decades-long career in government communications while navigating ethics, changing media landscapes, and building lasting influence?
In this special two-part episode of GovComms, David Pembroke sits down with Michael Player, a communications veteran with nearly five decades experience. From his very first job to his long stint with NZ Police, Michael shares the highs and lows of working in public sector communications.
Join us as Michael reflects on the ethical backbone of the profession, revealing how great communicators must speak truth to power, even when it's uncomfortable. Michael’s journey is full of wisdom for both introverts and extroverts alike, proving that in a people-first profession, it’s the quiet listeners who often make the biggest impact.
This episode is packed with insights on how to navigate the shifting tides of today’s media landscape, where misinformation abounds, and how to maintain influence in an ever-evolving field. Whether you're a seasoned professional or just starting out, Michael’s career lessons on leadership, ethics, and crisis management will inspire you to step up, take initiative, and become a true communications leader.
Discussed in this episode:· Importance of initiative and building rapport
· Ethical responsibility and speaking truth to power
· The three A’s: accessibility, affordability, ability
· Being a good listener
· The evolving media landscape and digital platforms
· Career advice: patience and continuous learning
Hosted on Acast. See acast.com/privacy for more information.
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How can digital communications spark real-world change and drive social impact? In this episode of GovComms, David Pembroke speaks with Nicholas Bruneau, a global leader in digital advocacy and purpose-led marketing. Together, they explore how Nicholas’ AGILE Framework for social impact communications inspires organisations to leverage digital tools, tell compelling stories, and mobilise communities. Through real-world examples like the “Raise Your Hand” campaign, which raised over $4 billion for global education, Nicholas reveals how digital strategies can inspire lasting movements and revolutionise public sector communications.
Discussed in this episode:· Digital communications for social impact through advocacy.
· AGILE Framework empowering public sector organisations.
· "Raise Your Hand" campaign
· Storytelling and digital tools to drive community engagement
· Post-pandemic shifts and growing risk aversion in digital strategy
· Data-driven strategies for greater communication impact
Hosted on Acast. See acast.com/privacy for more information.
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What if small behavioural tweaks could transform government policies and change society for the better?
In this exciting episode of GovComms, David Pembroke chats with Sharon Rosenrauch, Principal Behavioural Scientist at the Department of Climate Change, Energy, the Environment, and Water. They uncover the powerful impact of behavioural science in the public sector, diving into how these insights can tackle misinformation, drive lasting change, and strengthen collaboration between scientists and communicators. Plus, she introduces game-changing tools like the EAST framework that are helping government departments revolutionise their strategies for more effective communication.
Hosted on Acast. See acast.com/privacy for more information.
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