Episodes
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This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half.
If you like this episode then:
Connect with Toby WinchAnd check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/ -
This is the behind-the-scenes story of my mastermind call that I am sharing with you.
If you are interested in my mastermind group, DM me on Twitter for more.
Timestamps:
1:42 - Dara's story about how she got into paid social marketing
6:08 - Who inspires Dara to look up to?
8:34 - What Dara has changed her mind about Facebook Ads?
13:24 - How do you fight the low ROAS?
14:40 - What if the CTR is above 1% but conversions are still low
17:29 - How do you fight attribution on Apple store post IOS14?
19:33 - Key scaling lessons
22:33 - UGC vs IGC content
27:48 - Is retargeting still relevant in 2022 and beyond?
30:52 - What are your Black Friday lessons
Links
Dara is pretty active on Twitter: https://twitter.com/DenneyDara
And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney
Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6
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Missing episodes?
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Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker.
This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form
In this episode, we discussed the following:
Education on paid socialAd account structureCreative testing processThe new meta guidelinesTikTok vs Meta adsLinks:
Check out Cody's content and profile to learn more:
TwitterDown to Chat PodcastCody's newsletter -
You can also read these lessons here:
If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611
Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/
Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6
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In this episode, Daphne broke down her process how she increased her company's conversion rate.
Below are some timestamps:
00:59 - A bit about Daphne's growth background
03:22 - The heights story of increasing 300% conversion rate
12:03 - How they drilled down 16 to 3 key value props
13:38 - How churned customers helped
15:35 - How founders were a key persona and why they should not have ignored it.
19:22 - 3 key mental models from this story
Leave your feedback here: https://galas.fm/episode/1c037a73-33ac-59e1-a6e1-232baa825a21
Show notes
Daphne's LI profile300% increase articleMy LI and Twitter if you wanna connect. -
15 tactics of cold email I am sharing from my last 10 year experience.
And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766
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Here are the show notes:
The main thread: https://twitter.com/Aazarshad/status/1432689651823742978How to launch on Product Hunt: https://www.swipefiles.com/articles/how-to-launch-on-product-huntQuora Marketing: https://albacross.com/newsroom/organic-quora-marketing/Slack marketing: https://awario.com/blog/slack-for-social-media-marketing-user-acquisition/Newsletter for more: aazarshad.com/newsletter -
Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed:
1:52 - The beginning of MyObvi: How three friends wanted to build their own brand
8:41 - How they used scarcity and social proof to create FOMO
10:53 - Journey till 200K
13:35 - What changed at $1mn revenue
14:50 - What changed at $10mn revenue
15:49 - What they different from $10-30Mn revenue
17:01 - How do they build a community as an ecommerce company?
18:48 - Mental models to grow Instagram organic
21:04 - How everyone is a CEO at My Obvi
Key links
My newsletter to get 10 best learning from all these podcasts: https://aazarshad.com/newsletter/
Ron's Tweet thread on his business: https://twitter.com/obviceo/status/1509933638154133513
Check out Myobvi
Ash is a great follow to learn performance marketing: https://twitter.com/ashvinmelwani
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Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.
We discussed:
1:00 - Intro
1:20 - How his process is different from other CROs
5:36 - What is continual optimization?
7:54 - Why best practices are for beginners?
15:02 - Scientific method vs silver bullets
20:18 - Why should you stop marketing when someone becomes a lead?
24:06 - How to use email marketing the right way?
Key Links
Jon MacDonald's website: https://jonmacdonald.com/The Good's website: https://thegood.com/Opting in to Optimization bookMy Twitter & LinkedIn -
Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.
Show notes:
1:36 - About Alex and his story of how he got in
4:15 - Keeping pace with a billion-dollar valuation company
5:44 - How do marketers in their career join a unicorn early
8:31 - How Alex was able to build a media company for HR people
12:23 - How to build a community that sticks
15:41 - Becoming a media company is overwhelming, how to do it right?
22:01 - How Alex grew to be a VP of Marketing (lessons)
27:18 - How to manage folks who have more experience than you?
29:32 - How to manage up?
34:02 - How did he come up with Dock
Key links
Alex's blogCheck out Dock for onboarding ANYONE -
I'm sharing my 7-figure SEO playbook. Here are some topics I covered:
Why SEOHow to find the keywords that help you get high intent leads (ROI-Led Keywords)How to write content that ranksHow to get backlinks (without spamming & begging for links)How to convert existing users to leads & customers from your blogHow to distribute your content elegantly on social platformsKey links:
Webinar if want to watchTwitter ThreadThe Secret SEO Formula To Get Thousands of Free Leads for SaaS Companies in 2022The presentationReach out if you'd like me to recommend you some writers or agencies.
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In this episode, we discussed how to launch product-led content.
Discussion timestamps:
2:17: How to think about job switching as a marketer
7:10 - How Amanda drove product-led content with Sparktoro
12:11 - The challenges with product-led content
16:39 - How to think about content when you are creating a category
26:36 - Her hot take on A/B testing
Links:
Amanda's Twitter AccountSparktoro Marketing 201 Content CourseSupported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard.
We discussed:
1:38 - How did he come up with the idea?
3:39 - Why a marketplace, not a product?
3:57 - What's Growth Mentor's mission?
6:09 - Why do so many folks offer their time for free?
12:43 - How Foti found supply side
14:14 - Successful and unsuccessful growth initiatives
17:10 - How to launch programmatic SEO?
20:45 - How doing things that don't scale helped
Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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Hey there!
This is my story about growing Twitter organic socials.
Very tactical and mental models based.
Please reach out on Twitter if you have any questions regarding this.
Key Links
How To Take Over The World Podcast (Give it a listen)Follow Ben (his tweets are REALLY good)Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode.
Timestamps:
1:42 - Intro
4:38 - How did he grow the podcast initially
6:47 - The growth story
12:18 - How did he make his passion project so good?
14:40 - Storytelling mental models
19:14 - How to edit (pick the right moments?)
23:49 - More mental models on scriptwriting
28:11 - What did you learn from these greats?
Key Links
How To Take Over The World Podcast (Give it a listen)Follow Ben (his tweets are REALLY good)Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors.
Casey Hill recommends podcasting.
Casey's podcast course
Sample podcast pitch
Listen to what he says.
If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/
Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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This is a mini-cast where we'll try to answer the questions of folks in my audience.
Aditya Gaur asked this question. Hope this helps him and some of you too.
Please reach out to these mentors if you want to dive more:
Mentor Soundbite # 1 Nikki Elbaz:
Website: nikkielbaz.com
Newsletter: nikkielbaz.com/subscribe
LinkedIn: linkedin.com/in/nikki-elbaz
Twitter: twitter.com/nikkielbaz
Product (ecomm focus): nikkielbaz.com/email-playbooks
Mentor Soundbite # 2 - Parikshit Joshi
Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority.
We discussed:
2:15 - Mental models for marketers from baseball
5:55 - Story behind LivingCozy
15:57 - How to outrank big brands
20:26 - What about boring listicles?
23:45 - The layering mental model (done is better than perfect)
29:23 - How to beat buffer in its own game
32:43 - What if Web3 takes over Google search?
35:53 - Metrics that make LivingCozy successful
Key Links
Go from 0 to 100K pageviews a month with WebflowLivingCozy websiteAsh Read's TwitterSupported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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In this episode, we introduced "growth debates" as a new segment.
Marketers have struggled to choose either of them for growth. We wanted to give the full picture.
2:37 - Intros
5:09 - Why Vanessa loves thought leadership more than SEO
9:24 - Lusha's story about brand revamping and thought leadership
14:00 - George's client SEO story on ranking for growth
21:01 - Pros and cons of SEO
24:00 - Pros and cons of thought leadership
28:00 - Backlinks seem to be a useless process in SEO -- Listen to Geroge's take
31:05 - George's take on constantly fighting on ranking and content updating
34:48 - What about the long unnecessary articles that the visitors don't need for SEO?
38:41 - Vanessa's take on thought leadership could be a hit or miss.
42:59 - What about thought leadership not contributing to the revenue? (Vanessa's response)
45:04 - What's the right percentage to allocate thought leadership vs SEO as a content team?
52:44 - My take on the whole debate
Key Links
Reach to Vanessa for her amazing thoughtsReach out George if you want help with SEOGeorge's agency MinutiaCheck out Lusha.com (Vanessa's company)Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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