Episodes
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In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex stakeholder dynamics—ideal for nonprofit leaders, digital marketers, and health communications professionals.
About the guest
Lauren Cotter is the Marketing and Communications Director at Community Tech Network (CTN), with over 30 years of experience in marketing, sales, and communications.
Lauren has been instrumental in promoting CTN's mission and impact and growth. She joined CTN as an Encore Fellow during the COVID-19 pandemic. She has since used her expertise in branding, strategic positioning, media, social media, Google Ads, analytics, content and design, and public relations to further CTN's initiatives.
Lauren is passionate about bridging the digital divide and ensuring that everyone, especially seniors, the disabled, and marginalized communities, has access to the digital tools they need to thrive in today's world.
Resources
Canva for graphics: https://www.canva.com/Hootsuite's free version for scheduling social media also has a content calendar.: https://www.hootsuite.com/Google Ad Grants: Google grants $10,000 a month for a qualifying non-profit: https://www.google.ca/grants/Hubspot has great marketing blogs: https://www.hubspot.com/Monday.com: https://monday.com/Volunteer Match for volunteers: https://www.volunteermatch.org/ChatGPT for help with writing: https://chatgpt.com/Contact Lauren
Email: [email protected]: https://communitytechnetwork.org/ -
Creating a thriving nonprofit requires leaders who know how to recognize and nurture the unique strengths of their team. Host Spencer Brooks talks with Jennifer Collins from Nexus Family Recovery Center about practical ways to empower team members, even with limited resources and time, and why this is important for nonprofit success. This episode is perfect for nonprofit leaders looking to boost morale, build team unity, and increase organizational impact.
About the guest
Jennifer brings 30 years of nonprofit and retail management experience to the table, focusing on strategy, implementation, and team leadership. Her love of nonprofit work was sparked at Whole Foods Market where she collaborated with nonprofits like the Dallas Museum of Art, the International Rescue Committee, and Whole Kids Foundation. As the Senior Marketing and Communications Manager at the Dallas nonprofit Resource Center, she supported the LGBTQIA+ community for six years. Currently, she serves as the Director of Marketing at Nexus Family Recovery Center, helping women in recovery and their children.
Resources
Website: https://nexusrecovery.org/Contact Jennifer
LinkedIn: https://www.linkedin.com/in/jennlcollins/ -
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In a crowded nonprofit landscape, clearly conveying what sets your organization apart is crucial for building connections and support. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks speaks with Shilpa Alva, the founder of Surge for Water, about strategies for communicating unique organizational qualities, such as a women-led approach and specialized programs, in ways that resonate with donors and partners. This episode is packed with insights for nonprofit leaders who want to amplify their message and highlight their impact effectively.
About the guest
Shilpa Alva is the founder and Executive Director of Surge for Water, a nonprofit organization dedicated to addressing the cycle of poverty through access to safe water and sanitation solutions. Since its founding 15 years ago, Surge has impacted hundreds of thousands of people in 12 countries. Shilpa's journey didn’t start in the International Nonprofit world. After graduating from Johns Hopkins University with a Chemical Engineering degree, she joined the corporate world and earned her MBA from the Carlson School at the University of Minnesota. After a successful corporate career in Supply Chain Management, she made the bold choice to follow her purpose and live fully in alignment with it. She went from running the organization on nights and weekends to going all the way in!
Resources
Website: Surge for Water: https://surgeforwater.org/Shilpa's TEDx talkSurge's women-led, women-centered model: https://www.youtube.com/watch?v=FyduyMr-6agContact Shilpa
LinkedIn: https://www.linkedin.com/in/shilpa-alva-858b841/Surge for Water Instagram: https://www.instagram.com/surgeforwater/Surge for Water YouTube: https://www.youtube.com/channel/UCInQiHpaZ-zee2jDI2Sj52Q -
In this episode of Health Nonprofit Digital Marketing, we sit down with Marco Winkler, Communications Director at HealthHIV, who shares his journey transitioning from a corporate background to the nonprofit sector. With over 15 years in healthcare communications, Marco brings a fresh perspective on navigating the unique challenges faced by nonprofit marketing teams. We discuss the complexities of managing digital assets, the importance of prioritizing high-impact tasks, and how to maintain focus amidst the noise. Tune in to hear actionable insights on how to leverage your limited resources for maximum impact, and why sometimes, choosing your battles wisely is the key to success.
About the guest
With over 15 years of his career engaged in life sciences and biopharmaceuticals, Marco is an established thought leader in transformative healthcare. Marco’s background spans product launches, brand strategy, corporate communications and media relations. Most recently, he transitioned over to the nonprofit space when he started working for HealthHIV.
Marco’s work is impactful and forward-thinking. Beyond the workplace, Marco is an avid fan of Wagner operas and European history, has traveled from Denver to Dar es Salaam, can be recognized in the background of several television shows and loves his mini bernedoodle Apollo.
Resources
Website: National Coalition for LGBTQ Health: https://healthlgbtq.org/Website: https://healthhiv.org/Contact Marco
LinkedIn: www.linkedin.com/in/marcowinklerTwitter: www.x.com/mwinklernycFacebook: www.facebook.com/mwinklernyc -
In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations around workplace culture across generations. Listen in to learn how understanding these dynamics can help foster a more inclusive and effective workplace for all ages.
About the guest
Kate Mayne is the Marketing & Events Manager at the Oregon Lions Sight & Hearing Foundation. A dynamic and results-driven professional with a diverse skill set and a passion for making things happen, she is fluent in English, speaks business-level Spanish, and has intermediate skills in Korean.
Known for her efficiency and enthusiasm, she excels in coordinating and managing projects of all sizes. Her expertise lies in planning and executing digital marketing strategies, social media management, and public speaking, ensuring successful outcomes in every endeavor she undertakes.
Resources
Organization website: https://olshf.org/Organization Instagram: https://www.instagram.com/olshf/Organization Facebook: https://www.facebook.com/olshf Organization Twitter: https://x.com/olshf_official Organization LinkedIn: https://www.linkedin.com/company/olshf Organization YouTube: https://www.youtube.com/olshf Connecting Across Generations for Nonprofit Success with Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation: https://brooks.digital/health-nonprofit-digital-marketing/connecting-across-generationsContact Kate
LinkedIn: https://www.linkedin.com/in/kaitlynmayne/ Instagram: https://www.instagram.com/kmayniac/ Facebook: https://www.facebook.com/kmayniac -
In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based messaging. This episode is a must-listen for nonprofit health leaders grappling with the challenge of building trust in their communications.
About the guest
Kenyon Farrow (he/him) is the Director of Communications where he leads AVAC’s communications team as well as our narrative change and strategic communications efforts to help influence key stakeholders, policymakers and the media to expand access to HIV prevention, supporting R&D and programs and advancing global health equity.
Kenyon previously served as the Managing Director of Advocacy and Organizing with PrEP4All, where he helped lead a policy coalition on a National PrEP program and led a campaign to make insurance companies accountable to pay for PrEP services. Previously Kenyon served as senior editor of TheBody.com & TheBodyPro.com and US & Global Health Policy Director with Treatment Action Group (TAG).
Resources
TheBody: https://www.thebody.com/TheBodyPro: https://www.thebodypro.com/Contact Kenyon
Website: https://avac.org/Podcast: https://avac.org/px-pulse/LinkedIn: https://www.linkedin.com/in/kenyonfarrow/ -
Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for nonprofit leaders and marketing professionals looking to secure the future of their organizations by tapping into the digital fluency and civic-mindedness of younger donors.
About the guest
Melissa Watkins has over ten years of experience in marketing and over five years of experience in nonprofit development and leadership. She currently heads the marketing and development department at the Pacific Autism Center for Education, a nonprofit organization based in Santa Clara, CA, that provides a range of vital services for autistic children and adults. As a dual marketing and development leader, Melissa brings her expertise to drive impactful initiatives at PACE. Melissa holds a degree in Sociology from the University of California, Davis and is currently working toward her Certified Fund Raising Executive (CFRE) certification. She enjoys serving on the Board of Directors for two Bay Area-based nonprofits, running half marathons, and chasing after her 18-month-old twin daughters.
Resources
Benevity: https://benevity.com/Association of Fundraising Professionals: https://afpglobal.org/Fidelity Charitable: https://www.fidelitycharitable.org/Blackbaud: https://www.blackbaud.ca/Unleashing the Power of Gratitude Using Handwritten Thank You Notes with David Wachs of Handwrytten: https://brooks.digital/health-nonprofit-digital-marketing/unleashing-the-power-of-gratitude/Contact Melissa
Website: https://www.pacificautism.org/LinkedIn: https://www.linkedin.com/in/watkinsmelissa/ -
Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O'Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming to enhance your digital presence and build lasting trust with your audience, this episode is for you.
About the guest
Betsey O’Brien is an independent writer, editor and speaker focused on the complexities of human health. Her writing and editing practice covers the full spectrum of health, with special emphasis on mental well-being. She has worked with some of the country’s best-known mental health organizations, including the National Alliance on Mental Illness, the Depression and Bipolar Support Alliance and Inseparable, along with individual experts in brain health, eating disorders and trauma-informed care.
Resources
Mindsite News Daily: https://mindsitenews.org/Washington Post Health: https://www.washingtonpost.com/health/Medscape: https://www.medscape.com/Scientific American Health: https://www.scientificamerican.com/health/New York Times Health: https://www.nytimes.com/ca/section/healthWriting Better Healthcare Content with Betsey O’Brien of Desire Path Marketing Podcast episode: https://brooks.digital/health-nonprofit-digital-marketing/healthcare-content/Contact Betsey
https://betseyobrien.com/LinkedIn: https://www.linkedin.com/in/betseyobrien/ -
In this episode, we sit down with Dj Tyson from VOA Alaska to explore practical strategies for mental health communications. Dj shares his journey and role at VOA Alaska, offering insights into the unique challenges and opportunities in promoting mental health in Alaska. We discuss the importance of focusing on hope and positive outcomes in storytelling, and Dj discusses how his personal experiences have shaped his professional approach. Listeners will gain practical advice for improving mental health messaging and hear inspiring stories that highlight the power of positive communication in reducing stigma.
About the guest
Dj Tyson entered non-profit communications after exploring an array of career paths, including four years in the military. A call to serve his community led him to VOA Alaska, a youth behavioral health non-profit, where he is the Director of Communications and Engagement. For over four years, he has used his creative skills and personal connection to the mission to share the organization's story and connect with the statewide community. Dj holds a Bachelor’s in Psychology from the University of Alaska Fairbanks, a Professional Digital Marketing Certificate, and is pursuing a Health Non-Profit Leadership and Management Certificate.
Resources
Strategic Communication with Taya Jarman of The Institute for Public Health Innovation: https://brooks.digital/health-nonprofit-digital-marketing/strategic-communication-with-taya-jarman/Contact DJ
LinkedIn: https://www.linkedin.com/in/akdjtyson/Email: [email protected] Alaska: https://voaak.org/LinkedIn: https://www.linkedin.com/company/voa-alaska/IG: https://www.instagram.com/voaalaskaYouTube: https://www.youtube.com/channel/UCdpgmB0t139vxRUhwnymQUwFacebook: https://www.facebook.com/VOAAlaska/ -
In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward.
About the guest
Adam Zandman is a seasoned marketer and team leader with agency, non-profit, Fortune 250, and startup experience. In his current role, he is driving the marketing initiatives over at Thrivable, a healthcare market research startup making it possible for the patient voice to be included in every business decision.
Resources
Lenny’s Podcast: https://www.lennyspodcast.com/The Marketing Book Podcast: https://marketingbookpodcast.libsyn.com/Thrivable website: https://thrivable.app/Contact Adam
LinkedIn: https://www.linkedin.com/in/azandman/Email: [email protected] -
In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technology plan, identifying learning needs, building staff technology skills, and pitching technology improvements to your boss, board, and funders. Karen also shares the importance of evaluating ROI for current and potential technologies
If you are seeking to use technology in ways that unlock possibilities you’ve never had before, or that lead to big changes in the way you do your work or the impact you make, you don’t want to miss this episode.
About the guest
Karen Graham is a speaker, trainer, writer, and consultant with expertise in technology leadership and innovation, nonprofit software, and digital strategy. Her consulting work includes strategic technology roadmaps, development of knowledge resources, and leadership coaching.
Karen was the Executive Director of the national nonprofit Idealware, and has held leadership roles in capacity building, arts, and human service organizations as well as a software startup. She holds an MBA in Nonprofit Management from the University of St. Thomas.
Resources
Minnesota Council of Nonprofits: https://minnesotanonprofits.org/Technology Association of Grantmakers: https://www.tagtech.org/AI Episodes of Health Digital Non Profit: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/Contact Karen
LinkedIn: https://www.linkedin.com/in/karentgraham/ Website: karengrahamconsulting.com Worksheet: https://www.karengrahamconsulting.com/worksheet -
In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares her unique journey of overseeing marketing for the organization and taking the lead in a much-needed website redesign. We explore the signs that prompted the website revamp, internal alignment, and the critical role of storytelling in nonprofit digital marketing. Join us for an insightful conversation on bridging the gap between development and marketing to create a digital presence that effectively communicates the mission and impact of a health-focused nonprofit.
About the guest
Kelly Stover is the Development Director at Ride Connection, a non-profit organization providing free, accessible transportation options to older adults and people with disabilities in the Portland, Oregon area. Before joining Ride Connection, Kelly worked as the Senior Event and Sponsorship Coordinator for a local health system, Legacy Health, raising funds for six foundations over ten years. Kelly’s work in the nonprofit space began as an event assistant with the storied Portland Rose Festival Foundation in 2005 and has never looked back. Kelly is a graduate of Portland State University, with an Arts & Letters degree with a focus on Communications. While not a marketing professional per se, Kelly’s experience has led to her work in the marketing aspect of nonprofit work, and has been taking on and overseeing more and more marketing projects the last several years.
Kelly lives in Vancouver, Washington with her husband, Charles, daughters, Sophie and Amelia, and lab, Autzen.
Resources
The People’s Nonprofit Accelerator: https://thepeoplesnonprofit.org/Contact Kelly
[email protected] LinkedIn: https://www.linkedin.com/company/ride-connection-inc. Twitter: @Ride_ConnectionFacebook: RideConnection Website: www.rideconnection.org -
Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention to vital health issues. This episode is a must-listen for those looking to boost their campaigns' reach and effectiveness, featuring expert advice on strategic partnerships and data-driven marketing.
About the guest
Christina is an award-winning collaborator, and leader in strategic communications, marketing, and member engagement. She has extensive experience successfully executing digital marketing and communications strategies including national and international award-winning campaigns. She thrives on engaging with members and stakeholders, generating awareness of organizational activities and industry issues, and enhancing the public profile of organizations.
Christina is the Director of Communications & Membership at Wounds Canada, a non-profit charitable organization established in 1995.
Resources
Wounds Canada: https://www.woundscanada.ca/ International Association of Business Communicators: https://www.iabc.com/Centre for Strategic Communication Excellence https://thecsce.com/Contact Christina
[email protected] https://www.linkedin.com/in/christina-locmelis/ -
In this episode of Health Nonprofit Digital Marketing, we dive into the intricacies of redesigning nonprofit health websites with Kyle Taylor of NASTAD, a nonprofit that represents public health officials who administer HIV and hepatitis programs in the U.S. Join Spencer Brooks and Kyle as they discuss the challenges and opportunities in reorganizing content, improving accessibility, and aligning websites with an organization's evolving vision. Discover the importance of involving all stakeholders and planning for long-term growth in your digital marketing endeavors.
About the guest
Kyle Taylor is the director of communications for NASTAD, a nonprofit association that works to end the HIV/AIDS and hepatitis epidemics in the United States. He leads NASTAD’s five-person communications team and directs all of the organization’s internal and external communications, including its website, social media, newsletters, and media outreach. Kyle has more than a decade of experience working in communications for public health focused nonprofits and has led the development of two websites for national nonprofits.
Resources
Non Profit Technology Conference by NTEN: https://www.nten.org/gatherProgressive Communicators of Washington DC: https://medium.com/progressive-communicators-of-washington-d-cContact Kyle
https://nastad.org/[email protected] -
In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surrounding automation and AI in crafting heartfelt thank you notes. Join us as we explore the genuine value of handwritten messages in an increasingly digital world and learn how nonprofits can stand out by expressing appreciation in a unique way.
About the guest
A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012.
Resources
Growth Hacking subreddit: https://www.reddit.com/r/GrowthHacking/AppSumo: https://appsumo.com/Contact David
https://www.handwrytten.com/ LinkedIn: https://www.linkedin.com/in/davidwachs/ Twitter: https://twitter.com/davidbwachs Facebook: https://www.facebook.com/handwrytten -
In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communication channels to reach and engage diverse audiences. Through her insights, listeners will learn about the challenges and opportunities in crafting messages that resonate, the critical role of strategic planning in nonprofit communications, and how to ensure their efforts align with their organization's mission and goals.
About the guest
Taya M. Jarman, MS, APR is an award-winning and accomplished Communications Director at the Institute for Public Health Innovation (IPHI). At IPHI, she has refreshed the organization’s brand to include a robust DE&I and ADA-compliant website, social media ecosystem, and marketing materials to improve health and wellness in the District of Columbia, Maryland, and Virginia region. Before IPHI, she served in the state government for 16 years as the Population Health Communications Director for the Virginia Department of Health (VDH).
Throughout her career, Taya has won over a dozen local and national awards. She was recognized twice as Top 40 under 40 in Richmond’s Style Weekly and nationally in PRWeek.
She graduated from Virginia Commonwealth University with a Master of Science in strategic public relations and studied abroad in China (Beijing and Shanghai). She also holds a Bachelor of Arts degree in communication and leadership from Christopher Newport University (CNU) and a graduate certification in general management public relations from the University of Maryland Global Campus.
When she’s not working, she enjoys traveling and spending time with her husband, two sons Tripp and Tyler, and a pandemic puppy – Uno the Schnoodle.
Resources
Axios: https://www.axios.com/American Marketing Association: https://www.ama.org/Public Relations Society of America: https://www.prsa.org/ Navigating the Nonprofit Landscape with AI – George Weiner of Whole Whale: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/Contact Taya
LinkedIn: https://www.linkedin.com/in/tayajarman/Institute for Public Health Innovation: https://www.institutephi.org/ -
Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we’ll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we’ll discuss tailoring your communications to meet the specific needs of your audience, drawing from Jeff's unique perspective as a communications director in the health nonprofit space.
About the guest
Jeff Barrus is the Communications Director at Grantmakers in Health (GIH), a philanthropy-serving organization that supports health funders of all sizes and interests through education, networking, and leadership. Prior to joining GIH, Jeff was Communications Director at the Pulitzer Center on Crisis Reporting, where he led communications on a wide range of journalism and education initiatives. While at the Pulitzer Center, he was part of the team that produced the 1619 Project education network website, which won two 2022 Webby awards. He began his career at National Public Radio in 1998 and went on to serve in various communications roles at nonprofits, think tanks, and universities, including The Woodrow Wilson International Center for Scholars, the Atlantic Council, and Johns Hopkins University. Jeff holds a bachelor’s degree in sociology from the University of Maryland and lives in Washington, DC, with his wife, twin daughters, and three dogs.
Resources
Chronicle of Philanthropy https://www.philanthropy.com/Philanthropy News Digest https://philanthropynewsdigest.org/Inside Philanthropy https://www.insidephilanthropy.com/Non Profit Quarterly https://nonprofitquarterly.org/The Communications Network https://www.comnetwork.org/United Philanthropy Forum https://www.unitedphilforum.org/Contact Jeff
Grantmakers In Health https://www.gih.org/Threads https://www.threads.net/@gjbarrusLinkedIn: https://www.linkedin.com/in/gjbarrus/Email: [email protected] -
In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses the benefits of vehicle and real estate donation programs for nonprofits and the types of nonprofits that can benefit from them. Additionally, Howard introduces the On The Go program, which provides transportation services for seniors and individuals with disabilities. Finally, he offers advice on navigating board relationships and securing funding for strategic initiatives. Discover how Howard's leadership has transformed CARS, helping them raise over $60 million a year for nonprofits and working with over 8,000 charities.
About the guest
Howard Pearl is the Chief Executive Officer of Charitable Adult Rides & Services (CARS). He is an accomplished business leader with over 35 years of c-suite experience and is a graduate of Harvard Business School. He has provided services to organizations, including Johnson & Johnson, the Ford Motor Company, and Revlon. Since joining CARS in 2015, Howard has transformed the company culture around gratitude and has led a 500% increase in top-line revenue. Additionally, Howard is leading the charge to expand CARS’ On the Go transportation program nationally to support older adults across the country through transportation solutions and meal delivery services.
Resources
Car Easy https://careasy.org/homeGiving Property: https://givingproperty.org/On The Go Rides: https://otgrides.org/homeContact George
LinkedIn: https://www.linkedin.com/in/howardpearl/Email: [email protected] -
In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mode. Discover how crafting a solid plan can set the stage for nonprofit success and efficient resource management in the healthcare space.
About the guest
Nicole Jones is a seasoned marketing expert and storyteller who brings over 15 years of experience in driving impactful campaigns for nonprofits like the Anticancer Lifestyle Program and TechSoup. As the former Director of Marketing at Kintone, she led diverse initiatives from content strategy to branding and social impact. A UC Berkeley Journalism grad, Nicole blends her journalistic insights with a strategic approach, excelling in creating narratives that inspire action.
Resources
What is an OKR? https://www.whatmatters.com/ Fast Company: https://www.fastcompany.com/Stanford Social Innovation Review: https://ssir.org/The Atlantic: https://www.theatlantic.com/Nonprofit tech for good: https://www.nptechforgood.com/HubSpot: https://www.hubspot.com/Anti Cancer Lifestyle Program: https://anticancerlifestyle.org/Contact Nicole
Email: [email protected] -
In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprofits. Discover how AI is reshaping how nonprofits communicate, strategize, and enact social change—and what pitfalls to avoid along the way.
About the guest
George Weiner is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.
Prior to Whole Whale George was the CTO of DoSomething.org. George is also the host of Whole Whale’s in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla Foundation, Lyft and the Environmental Defense Fund.
In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.
Resources
Nonprofit.ist Network: https://www.nonprofit.ist/Cause Writer AI: https://causewriter.ai/Contact George
Whole Whale: https://www.wholewhale.com/LinkedIn: https://www.linkedin.com/in/georgeweiner/ - Show more
