Episodes
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We compare notes on two recent events they attended: Jared at HLTH, and Zain at Sanford Health’s Future of Rural Health event.
All that, plus the Flava of the Week about more new research on consumers’ healthcare perceptions, this time from PWC. As we add this newest research to volumes of data over the years, and that data confirms trends that we’ve known all along, what will be the compelling event to convince health systems to do something about it?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#369)
See omnystudio.com/listener for privacy information.
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #154 and it originally aired in March 2021.
Katie Karatzas, Paul Caldera, and Drake Pusey join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#368)
See omnystudio.com/listener for privacy information.
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Missing episodes?
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In the second episode recorded live at HLTH in Las Vegas, Jared speaks with Dr. Noura Abul-Husn, VP of Genomic Health at 23andMe. Noura shares an impressive list of ways that genetic profiles can lead consumers to a more preventive state of health, including many that you might not be aware of.
All that, plus the Flava of the Week about the changing dynamics between physicians and patients. How should we process new research from YouGov about doctor-patient relationships, and how can those insights inform the way we design and build consumer experiences?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#367)
See omnystudio.com/listener for privacy information.
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #227 and it originally aired in August 2022.
Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healthcare has such a bright future ahead. Learn VillageMD’s vision for healthcare at home and the major role they see it playing in their primary care strategy.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#366)
See omnystudio.com/listener for privacy information.
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In the first episode of their special series recorded live at HLTH 2024 in Las Vegas, Jared speaks with NOOM CEO Geoff Cook, their Chief Commercial Officer Cody Fair, and David Schwartz, Vice President of Strategic Alliances and Business Development at ASU Health. Both organizations are committed to consumer-driven innovation and have a vision for a healthier society.
All that, plus the Flava of the Week about the evolution of direct-to-consumer health offerings. What household brands were new at HLTH this year, and how can their presence influence consumer health innovation?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#365)
See omnystudio.com/listener for privacy information.
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Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow.
This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #176 and it originally aired in August 2021.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#364)
See omnystudio.com/listener for privacy information.
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Irina Pelphrey, VP of Health and Managed Care for Albertsons, discusses how grocery retail can become a health and wellness destination. If you thought you knew what grocery retailers were capable of when it comes to health and wellness, you’re going to get a lot out of this conversation as Irina connects the dots between food as medicine, prevention, medication adherence, behavior change, and ultimately lifestyle modification.
All that, plus the Flava of the Week about Amazon Pharmacy expanding same-day delivery of medications. What can we learn from their expansion, and how can we double down on simple consumer insights in other areas of health and wellness journeys?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#363)
See omnystudio.com/listener for privacy information.
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Jared and Zain share some provocative thinking about what might happen if hospitals don’t ultimately change course in the midst of their unsustainable trajectory. Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the near future.
This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #202, and it originally aired in February 2022.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#362)
See omnystudio.com/listener for privacy information.
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Jared welcomes Jason Wolf, Founder of the Beryl Institute, a luminary in the patient experience field, and recent author of Transforming the Future of Healthcare. Pay attention to what Jason has to say about the current and future state of the patient experience, and the aspects of consumer experience that have been instrumental in pushing the industry forward as he looks back at 15 years of the Beryl Institute.
All that, plus the Flava of the Week about four major health systems forming Longitude Health. Is it like a rock supergroup, a Power 4 conference, or neither, and what can we deduce from the limited information available so far?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#361)
See omnystudio.com/listener for privacy information.
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #183, and it originally aired in October 2021.
Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They dive deep into the patriarchal origins of traditional medicine, how to create an internal culture of innovation, and how to gain consensus for new ideas.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#360)
See omnystudio.com/listener for privacy information.
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It’s an AVIA party! Jared and Zain welcome Jen Melby and Sara Samson from AVIA to discuss their newest benchmarking report and some of the surprises that came up along the way. Spoiler alert: there’s a lot of innovation going on when it comes to addressing consumers’ needs, but health systems overall aren’t quite as sophisticated in their approaches as some might expect at this point.
All that, plus the Flava of the Week about recent movement by Congress to extend coverage for telehealth and health at home. Does this give us more hope for more convenience, and how could it affect innovation efforts for these important aspects of consumer-focused care?
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#359)
See omnystudio.com/listener for privacy information.
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #232, and it originally aired in September 2022.
Dr. Gordon Chen, who at the time served as Chief Medical Officer at ChenMed, discusses the company's vision of transformative care and disruptive physician leadership. A key to transformative healthcare is equipping primary care providers to lead the charge, and that requires training them to lead clinically, lead emotionally, and lead the business.
This was interesting after hearing from Dr. Sanjay Shetty earlier this week about senior-focused care. Take a listen for the similarities in their approaches towards value-based care for our aging population, as well as the outcomes!
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#358)
See omnystudio.com/listener for privacy information.
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Dr. Sanjay Shetty, President of CenterWell at Humana, covers a lot of ground, from the little things that make a big difference in patient engagement, to the big announcement about Centerwell leasing space in former Walmart Health clinics.
All that, plus the Flava of the Week about Humana’s new research on senior-focused primary care. What does the study tell us about the benefits of senior-focused care, and how can it inspire us as we design consumer-centered healthcare services?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-centered healthcare services. (#357)
See omnystudio.com/listener for privacy information.
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #174, and it originally aired in August 2021.
Jared and Zain discuss how hard it is to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? They share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be part of the solution for living more healthy lives.
This is an interesting take after hearing from the team at Oura and their vision for connected fitness in episode #355.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#356)
See omnystudio.com/listener for privacy information.
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #252, and it originally aired in February 2023.
Michael Hasselberg, Chief Digital Health Officer at University of Rochester Medical Center, gives insights into the ecosystem where digital health startups, consumers, and academic medicine intersect for the good of a population. Join him as he discusses using technology to increase access to care and how he gave up his clinical practice in pursuit of building new innovative care delivery models.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#354)
See omnystudio.com/listener for privacy information.
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It's a jam-packed conversation with the Oura team! Holly Shelton, Chief Product Officer, and Jason Oberfest, VP of Health Partnerships, dive into the design process behind the Oura Ring’s newest heart health features. By the time you finish hearing from Holly and Jason, you’ll have a whole new sense of what’s possible with next-generation wearables and health data.
All that, plus the Flava of the Week about the FDA authorizing Apple’s Hearing Aid Feature as the first over-the-counter hearing aid software device. Now that AirPods Pro can assist in treating a common ailment for millions of people, how should we keep their announcement in mind as we design and build consumer-centered services?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-centered healthcare services. (#355)
See omnystudio.com/listener for privacy information.
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Ryan McPherson from Cedar helps us benchmark the patient financial experience. If you feel like your well-being has been negatively impacted by a medical bill, you’re not alone – you’ll hear all about that and other metrics from Cedar’s new PFX benchmark report.
All that, plus the Flava of the Week about Pfizer’s new online direct to consumer play. What did our test drive of PfizerForAll teach us, and what does the platform’s launch tell us about digital health partnerships?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-centered healthcare services. (#353)
See omnystudio.com/listener for privacy information.
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #249, and it originally aired in January 2023.
Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Transformation, more organizations would be further along that journey, so it’s important to acknowledge the challenges in going down this path. He describes what led to UNC Health recognizing the need for this role, how the role is structured, and how he measures success. Hint: it’s a team effort.
Take a listen and let us know your thoughts about retail-inspired healthcare leadership today!
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#352)
See omnystudio.com/listener for privacy information.
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Darren Sabo, CEO of Primefocus Health, gives an inside look at the company’s launch in partnership with LG. He covers a lot of ground about health at home and educating consumers on this quickly evolving space.
All that, plus the Flava of the Week about what Rock Health is saying about wearables. What can we learn from their data about wearable usage, and how should we remember mature technologies as we design and build consumer-centered services?
This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#351)
See omnystudio.com/listener for privacy information.
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #237, and it originally aired in October 2022.
Eric Steinberger, Chief Marketing Officer at Atlantic Health, shared his thoughts as a retail-inspired marketing leader. He was the former CMO at Bed Bath & Beyond, so his retail experience is especially relevant as he shares how his team is organized, how they set priorities to meet consumers’ needs, and how they focus on access, affordability, and quality.
Take a listen and let us know your thoughts about retail-inspired healthcare leadership today!
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#350)
See omnystudio.com/listener for privacy information.
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