Episodes
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Feel like you’re “too quiet” to build a memorable brand? Think again. In this episode of Her Handmade Hustle: Unplugged, we’re busting the myth that you have to be loud, bold or always online to be seen.
If you're a creative female entrepreneur who prefers to stay behind the scenes, this episode will show you a gentler, more authentic way to build your brand. We’ll explore what branding really means, how to create connection through your story and tone of voice and why quiet clarity is more powerful than curated perfection.
Whether you're just starting your small business or trying to figure out how to show up online without exhausting yourself, I'm helping you to build a brand that feels right - not forced.
Links to resources mentioned in the episode:
Building Your Brand - 1:1 Session
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
Sometimes we forget that behind every handmade product is a story - not just of craft, but of courage, healing and personal transformation.
In this episode of Her Handmade Hustle: Unplugged, I share the moments from a weekend spent surrounded by women whose creativity has helped them move through illness, trauma and self-doubt. From fairy houses, to meaningful tattoos and market stalls full of soul - this episode is a reminder that what we make often holds more than we ever say out loud.
I’m talking about:
Why handmade work is often deeply connected to healingThe emotional strength behind the “small” creative businessWhat it really means to turn pain into purposeHow to reconnect with the heart of your business
If you’ve been feeling overwhelmed or wondering if your work is “enough,” this is the episode to remind you that your creativity is powerful - and so are you.
Links to things mentioned in the episode:
Pick N Mix 1:1 Business Support Sessions
Freyja’s Fairy Art
Yorkshire Mastectomy Clinic
NIP (Nipple Innovation Project)
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
Missing episodes?
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Are you a creative entrepreneur who feels pressured to follow every Instagram trend just to stay visible? In this refreshingly honest episode, I share the 5 Instagram habits I refuse to follow - and exactly why I believe they can harm your brand as a creative business owner. From overdone rants and forced language like "slide into my DMs" to copying trends that don't align with your values, this episode is a reminder that your originality is your power.
If you're ready to build a business rooted in authenticity, creativity, and sustainable success- this one’s for you.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this powerful episode, Joanne shares the three most common fears that hold creative entrepreneurs back: fear of the unknown, fear of failure, and fear of success. Through the lens of a personal story from a recent family camping trip to the Yorkshire coast - where each member faced and conquered a fear - she explores how fear quietly sabotages your business dreams.
If you've ever said "I'm scared" when it comes to launching, growing or showing up in your business, this episode is for you. You'll learn how these fears show up in your day-to-day as a small business owner and discover simple, practical strategies to move through fear with courage and clarity.
Whether you’re just starting out or hitting a plateau, this episode will help you stop letting fear make your decisions - and start growing your business with more confidence.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this fun and refreshingly honest episode, I’m joined by my husband Dave to explore the real-life experience of living with a creative female entrepreneur (aka me!). If you run a small business from your kitchen table, studio or shed – and your partner still doesn’t know what SEO stands for – you’re going to love this.
We cover:✨ What it’s like being married to a creative business owner✨ The reality of supporting someone chasing big business dreams✨ Hilarious confessions from “the other side” of self-employment✨ And of course... the return of “5 Minutes with Dave” — where I quiz him on business buzzwords. Spoiler: he has no idea.
This episode is light-hearted, relatable, and perfect for creative women in business who need a giggle and a reminder they’re not alone.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
Ever wondered what a car boot sale can teach you about running a creative business? Turns out - quite a lot.
In today’s podcast episode, I’m sharing 5 surprising business lessons I learned from selling face-to-face at a local car boot sale last weekend. All of which you can use to help you when it comes to selling your work as creative entrepreneurs.
Expect laughs, multiple dramas (I mean, what the hell did I expect when I decided doing a car boot sale with a 5 year old was a good idea?!) and plenty of relatable insights for anyone who sells their work online, at markets or anywhere in between.
What You’ll Learn
* understanding the power of first impressions
* mastering the art of impulse buys
* how to handle hagglers without crumbling
* learning how to selling your creative work confidently and connect with customers
* the benefit of letting go of products (or ideas) that no longer serve your business
And the lessons in this episode apply to you no matter what you’re selling - or where. Whether it’s a product or a service and you’re selling at markets, craft fairs, pop-ups or just online, you’ll be able to use them to boost your small business success.
And if you enjoy the episode, please do send it to one other person who you think would enjoy it too - I’d be eternally grateful for your help in sharing my podcast far and wide!
I’d love to know if this episode helped you feel more confident about selling your creative work - and if you’ve ever braved a car boot sale yourself, drop me a message or tag me on Instagram - I’m desperate to know other people’s funniest or most dramatic car boot story!
Until next week,
Joanne
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This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
Are you a creative entrepreneur who’s full of ideas but constantly stuck in start-up mode? Maybe you’ve got a new product, service or studio space ready to go - but instead of launching, you're procrastinating, second-guessing and tweaking things again.
In this honest and empowering episode, I’m talking all about why creative and neurodivergent brains struggle with decision-making, time management and getting tasks done - and more importantly, what you can do to stop the cycle and just open the bloody door.
Whether you’re battling perfectionism or simply paralysed by fear and overwhelm, this episode will help you take action - your way. I’m also sharing my five-step method to beat procrastination, ditch the pressure of the ‘big launch’ and finally get that business idea out into the world.
🎧 Want ongoing support from a community that truly gets it? Join my WhatsApp Support Group for Creative Business Owners, supporting Breast Cancer Now with every membership received.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
If you’ve ever fluffed your way through a speed dating intro (guilty as charged), you’ll know how brutal 60 seconds can be. And guess what? Pitching your business is no different. If you can’t confidently explain what you do in under a minute, you're letting potential customers walk away without a second thought.
In this episode, we’re ditching corporate jargon and getting straight to the heart of it. I’m sharing my no-nonsense, 5-step formula to help you craft a killer business pitch that grabs attention and actually converts.
Problem + Impact + Solution + Proof + Benefit = Your Business Pitch Gold.
By the end, you’ll be able to answer the dreaded “So, what do you do?” question with clarity and confidence. Because if you don’t know what you do, no one else will either.
Visit the Her Handmade Hustle website for help growing your business
Check out my new Pick n Mix Business Support packages to get visible, get organised and start selling handmade.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
If you’re feeling too comfortable in your business, that’s a problem. Comfort zones might feel safe, but they’re the biggest roadblocks to growth. In today’s episode, we’re diving into why staying comfortable is holding you back, how to embrace discomfort as part of entrepreneurship and why constantly seeking reassurance is keeping you stuck.
If you’ve been waiting for a sign to take bold action—this is it.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
It’s podcast day! And this episode might be the wake up call you need to answer. Particularly if you’re feeling bored, stuck and wondering if it’s too late for a woman over 40 to change things up…
Well, I’ve got news for you. Unless you’re dead - it’s never too late to reinvent your life or your business. And the fact that you’re reading this, tells me you are well and truly alive and kicking.
If you’re a dreamer, a doer or maybe you’re lying awake at night secretly Googling “how to change my life” at 2am…I hear you. I’m doing it too.
And it’s a GOOD sign. It means you are refusing to settle. You recognise that there’s something missing in your life right now and you’re not afraid to go and find it.
Whether you’re craving a career change, launching something new or just itching for a fresh start, this podcast episode is packed with practical advice (and a healthy dose of humour) on making bold moves - without losing your mind.
What You’ll Learn:
* Why reinvention is essential to help your business thrive
* The biggest myths about changing direction - and why they’re nonsense
* The key signs it’s time to shake things up in life or business
* How to start your reinvention journey without the fear of failure stopping you
Why You Should Listen:
If you’ve ever thought, “I’d love to start something new, but…” - this episode is for you. We’re breaking down why change is powerful, necessary and completely possible at any age. With plenty of laughs and relatable stories, I guarantee you’ll leave feeling fired up and ready to take action.
Who’s It For?
* Women over 40 (or anyone!) who want to pivot in life or business
* Creative entrepreneurs craving fresh ideas and new directions
* Anyone stuck in a rut and done with feeling ‘meh’
So plug me in while you grab a brew, walk the dog, clean the toilet (yes, sister - that one’s for you) and get ready to reinvent yourself, your business and your mindset.
And don’t forget to check out my new Pick ‘n’ Mix Business Support packages if you’re looking for some help making the first move to reinvent your business!
Disclaimer: Her Handmade Hustle will not be held responsible for anyone who moves to a tropical island/becomes a nun/leaves their husband after listening to this episode..
Joanne
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Thanks for reading The Her Handmade Hustle Substack! This post is public so feel free to share it.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
Running a creative business is not for the faint of heart. It’s a rollercoaster ride filled with highs, lows and a whole lot of uncertainty. After 15 years of being self-employed - and navigating two major surgeries in the last 12 months - I’ve learned that success in both business and life comes down to four essential qualities: Hunger, Humility, Hope, and Humour.
These aren’t just nice-to-haves; they’re survival skills. In this episode, I’m sharing why these four traits are crucial for navigating the unpredictable world of entrepreneurship, how they’ve helped me push through challenges and how you can develop them to create a business that’s both fulfilling and sustainable. Expect real talk, personal stories (including some hilarious and heartfelt hospital moments) and plenty of inspiration to keep you moving forward.
What You’ll Learn:
Why hunger for success needs to be focused, not frantic
How humility can make you a stronger entrepreneur
The power of hope in overcoming setbacks and self-doubt
Why humour is your best tool for business survival
Why You Should Listen:
If you’ve ever felt like giving up on your business, questioned your sanity for choosing this path or wondered how to stay motivated when things get tough - this episode is for you. You’ll leave feeling inspired, equipped with a fresh perspective and ready to tackle whatever comes next in your business journey.
Who This Episode is For:
Creative female entrepreneurs navigating the ups and downs of self-employment
Women over 40 looking to build a business that fits their life and values
Anyone who loves an honest, heartfelt and humorous take on entrepreneurship
Want More?
If you’re a paid subscriber to my Substack, you’ll get access to a special bonus podcast episode, where I guide you through practical exercises to help you develop these four essential qualities in your business. You’ll walk away with actionable steps - and some great content ideas for your social media!
Visit my website for coaching, resources & more
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
Hands up if you’ve ever found yourself shying away from communicating with the people who might be interested in your products or service? Are you a creative ninja, specialising in hiding behind your computer, struggling to convey your personality through your social media posts or avoiding eye contact with potential customers at a craft fair because you feel awkward and uncomfortable?
On the podcast today, I’m joined by Susan Heaton-Wright - an expert communicator (and retired opera singer!) who makes a living helping people present the best version of themselves in all of their business interactions. Whether you’re meeting people face to face at craft fairs, pitching your products in a shop you’ve always wanted to be stocked in or even just trying to get your personality across through your social media channels, Susan Heaton Wright has advice to help you do all of this.
What You’ll Learn in This Episode:
* The importance of communicating effectively when you run a business
* How to communicate your personality face to face and online
* Overcoming self doubt when presenting yourself to others
* Building rapport and the role of small talk techniques
* Pitching to businesses and preparation strategies
* Handling customer negotiations and valuing your work
* The importance of voice, tone and gestures in effective communication
Why You Should Listen:
I asked Susan all the questions you will want to know the answers to when it comes to communicating the best version of YOURSELF as a small business owner and really speaking to your audience. So if you want to learn some really simple techniques to make more sales by just being yourself, you’re going to want to listen to this episode!
Who This Episode Is For:
* Female entrepreneurs who lack confidence when presenting themselves and their business to their audience, both in person and online
* Women who experience self doubt when dealing with customers, particularly around valuing and pricing their work
* Anyone who shies away from putting themselves out there and stepping outside of their comfort zone
Links & Resources:
The SuperStar Communicator 30 Day Plan: to transform your business conversations for career success
10 Top Tips for Presenting
The Superstar Communicator Website
Loved this episode? Leave a review and share it with another creative woman in business!
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
Have you ever caught yourself saying, “I always wanted to…” but never actually followed through? Whether it was starting a creative business, writing that book, or picking up an old passion, life often gets in the way—especially for women who spend years putting everyone else before themselves.
In this empowering episode of Her Handmade Hustle: Unplugged, we’re dusting off those forgotten dreams and proving that it’s never too late to start again. If you’re a female entrepreneur, business owner, or creative woman wondering if you can still chase your passion, this episode is for you.
What You’ll Learn in This Episode:
- Why women often put their dreams on hold—and how to change that- The science of neuroplasticity (aka, why your brain is built for reinvention at any age)- How your forgotten dreams can fuel your business and creativity today- Actionable steps to revive your passion and make time for yourself—without guilt
Why You Should Listen:
This episode isn’t just about nostalgia—it’s about taking action. If you’re feeling stuck in your business, struggling with creative burnout, or just wondering what’s next for you, this is your sign to start again.
Who This Episode Is For:
✔️ Female entrepreneurs over 40 who want to reconnect with their creativity✔️ Women who have spent years prioritising family and work but are ready to focus on themselves✔️ Anyone who dreams of starting (or restarting) a creative business but feels like it’s too late
🎧 Listen now on Apple Podcasts, Spotify, YouTube or Substack and take the first step toward reclaiming your forgotten dreams.
🔗 Links & Resources:
Her Handmade Hustle – Get more support and inspiration for your creative business
Follow me on Substack and Instagram – let’s connect and continue the conversation!
Loved this episode? Leave a review and share it with a fellow creative woman who needs this reminder!
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
It’s podcast day! And today we’re getting honest about whether or not your creative business is bringing in enough income.
I know mine hasn’t over the last year. It’s been bloody awful trying to stay afloat after being shut for 6 months following my breast surgery. And it’s happening all over again in 2 weeks time when they whip my ovaries out. (I know, ffs...)
So I thought it would be useful to talk about ways you can diversify your income as a creative entrepreneur to give you some back up when the s**t hits the fan. With the current financial climate and the unpredictability of life in general, relying on just one stream of revenue feels risky.
The good news is that you already have skills that can bring in extra money without completely burning yourself out.
I’m giving you some practical ways that you can monetise your creativity and sharing my own experience of some things I’ve been exploring to provide a safety net when sale are slow.
This isn’t about get-rich-quick schemes—it’s about real, achievable ways to make more money doing what you love. And by working smarter, not harder.
In this episode, you’ll learn:
* Why multiple income streams matter now more than ever - and how to get over the feeling of being a failure
* My experience with Amazon KDP and Substack
* Other side hustle ideas that actually align with your creative skills
* Whether you should give any of these a go (and how to start)
Bonus Episode: If you're curious about Amazon KDP specifically, I’ve recorded a separate bonus episode where I’m talking all about setting yourself up on this platform to self publish. It’s for beginners (like me!) who want to learn what’s it’s all about, exactly how you do it and whether it’s worth trying. This will be available to paid subscribers on Friday 7th February.
I hope you enjoy today’s episode and please do let me know in the comments if you’re thinking of trying any of these things I talk about!
Joanne
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This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
As a small creative business owner, forward planning is non-negotiable. But what happens when it leaves you feeling panicked, disconnected, and burned out before the season or occasion even arrives? In this episode, we dive into the hidden emotional toll of constant planning and why it’s not something anyone prepares you for.
I’ll explore the science behind anticipatory stress, decision fatigue, and burnout, blending research with relatable anecdotes from life as a creative entrepreneur. Plus, you’ll hear practical tips to help you manage the overwhelm, set boundaries, and reclaim your love for the seasons and occasions you’re working so hard to prepare for.
This isn’t just another business pep talk—it’s an honest conversation about a side of entrepreneurship that often gets overlooked.
Enjoy this episode? Don’t forget to check out my Substack for more inspiration, tips, and support for female creative entrepreneurs.
Want even more value? Upgrade to a paid Substack subscription to unlock exclusive bonus podcast episodes where we dive deeper into topics like this, including the science behind burnout and actionable strategies to thrive in your creative business.
Visit my website for more small business help and advice!
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this episode, we dive into the fascinating world of willpower and how it plays a critical role in helping creative entrepreneurs achieve their goals.
With New Year underway, it’s easy to set resolutions but much harder to stick to them. We explore why willpower matters in business, share practical tips for strengthening it and uncover the science behind staying focused and resilient.
Packed with humorous anecdotes, relatable stories and actionable advice, this episode will inspire you to tackle your goals with renewed determination - and turn your creative dreams into reality.
Links and Resources:
Visit the website for help especially designed for female entrepreneurs with a creative business
Sign up to my free monthly newsletter for a free dose of business support straight to your inbox
Connect with me
@herhandmadehustle - Instagram and Facebook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this thought-provoking episode, we tackle a question many creative entrepreneurs are asking: is there still a place for handmade businesses in an age dominated by AI and mass production? The answer might surprise you!
Join me as I explore why handmade products continue to thrive despite advances in technology. We'll break down the unique value of artisan creations, discuss how consumer preferences are shifting toward authenticity and craftsmanship, and share why now is the best time to start—or scale—your handmade business.
With a mix of bold opinions, actionable advice, and a touch of humor, I’ll show you how to position your creative business as indispensable in a world craving connection and originality. If you've ever doubted your place in the handmade industry, this episode will leave you inspired and ready to take action.
Tune in and discover why your handmade creations matter more than ever!
Links and Resources Mentioned:
Free download! The Handmade Business Starter Guide
Podcast Episode: The SEO Edge - How to Get Your Creative Business Discovered Online with Dr Tonya LawsonConnect with me!
@herhandmadehustle - Instagram and Facebook
Email me for help with your creative business!
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
This Christmas special is all about family, resilience, and the entrepreneurial spirit that runs deep in ours.
I’m joined by my dad, a barber with an incredible 50-year career and a legacy of self-employment that has inspired three generations of entrepreneurs.
In this heartfelt and entertaining episode, we dive into:
✨ The story of how my dad became a barber and built his business.
✨ Funny and memorable moments from his 50 years behind the chair.
✨ The challenges and triumphs of being self-employed.
✨ How our family’s entrepreneurial journey shaped my own path.
✨ Personal stories of support, strength, and overcoming challenges together as a family.Whether you’re an entrepreneur looking for inspiration, a fan of family stories, or just love a good laugh, this episode is packed with insights, heartfelt moments, and festive cheer.
Links and Resources:
Subscribe to my free monthly newsletter for creative female entrepreneurs
Visit my website to find out how I can help you
Discover more podcast episodes here!Grab a hot drink, get cosy, and join me for this special Christmas episode that celebrates all things family and real business success.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this eye-opening episode, we’re diving into one of the biggest myths in the entrepreneurial world: time management. If you’ve ever said, “I just don’t have enough hours in the day,” this episode is for you.
We’ll explore the uncomfortable truth behind why you might feel too busy and whether you’re actually avoiding the hard, high-value tasks that could take your handmade business to the next level.
What You'll Learn in This Episode:
The surprising reasons we tell ourselves we're "too busy."
How avoidance behaviours can sabotage your business growth.
The 80/20 rule and how to identify tasks that truly matter.
Simple, actionable tips to reclaim control over your time.
A humorous and brutally honest take on the lies we tell ourselves about productivity.
Download Your Free Time Audit Worksheet!
As a special bonus, I’ve created a downloadable worksheet Map Your Time Like a Pro: A Reality Check for Creative Entrepreneurs to help you track how you’re really spending your day. Use it to uncover hidden patterns and reclaim hours you didn’t even know you had. Download it here!
Connect with Me
Love this episode? Make sure to subscribe so you never miss a new one! Share your time management breakthroughs or struggles by tagging me on social media. Let’s keep the conversation going @herhandmadehustle
Get more support for your business!Visit my website to see how I can help you or book a free half hour chat to tell me your business worries and get some instant help!
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
***IMPORTANT*** I made a school girl error! I accidentally uploaded last week's episode for this week's! Therefore for a short time S3 Ep27 was the same as S3 Ep.26 (in case you have already listened and thought you were going mad!) The correct episode has now been uploaded so please do press play again to access this week's episode: 'Stop Blaming the Algorithm: Why Your Social Media Strategy Isn’t Working (and how to fix it). Thank you and apologies! Joanne
Are you stuck blaming the algorithm for why your handmade business isn’t growing? It’s time for some tough love. In this episode, we tackle the harsh truth: it’s not the algorithm holding you back—it’s your strategy.
If you’ve been feeling frustrated by low engagement, stagnant sales, or posts that seem to vanish into the void, this episode is for you. I’ll share personal stories, bold opinions, and practical advice to help you stop pointing fingers and start fixing what’s actually going wrong.
What You’ll Learn in This Episode:
Why blaming the algorithm is a waste of your time and energy.
The biggest mistakes handmade business owners make on social media (and how to fix them).
Practical strategies to create engaging, consistent, and story-driven content that your audience will love.
Why showing up authentically and consistently is more important than chasing trends.
How to turn your followers into fans by focusing on connection, not perfection.
Highlights:
The real purpose of the algorithm—and why it’s not your enemy.
Common mistakes like inconsistent posting, boring content, and neglecting engagement.
Proven strategies that actually work: storytelling, quality over quantity, and the power of reels.
Tough love: why it’s time to stop making excuses and take ownership of your growth.
Social media can feel overwhelming and unpredictable, but the truth is, you have more control than you think. This episode will empower you to ditch the excuses, step up your strategy, and finally make social media work for your handmade business.
This episode is packed with actionable insights and honest truths to help you stop blaming the algorithm and start building the social media presence your business deserves. Hit play and let’s get started!
Links and Resources:
Get a social media makeover with my Banner & Bio Bundle!
Join the conversation: DM me on Instagram @herhandmadehustle and share your biggest social media struggle!
Love this episode? Don’t forget to subscribe and share it with a friend who needs to hear this!
Let’s Connect:
Website
Instagram
YouTube
Facebook
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