Episodes
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In this episode of the High Ticket Online Course Podcast, our guest is the founder of the Custom Box Agency, Mark Stern. Over the past few years, he has helped from course creators to large Fortune 500, adopt game-changing business strategies to stand out in the Marketplace. Today, he talks with us about the Custom Box Challenge and his secrets in Digital Marketing.
The Custom Box Guy
[1:28]
Mark lives in Austin, Texas, and runs an agency called the Custom Box Agency. He works with clients to create fully branded custom box experiences. He says that it's not about putting swag into a box but bringing together the physical and digitals realms to better activate, engage, and monetize the business.
The Digital Marketing Bite
[2:06]
Mark was deep into corporate America. For years, he thought that corporate America was the only way to do business. He then got exposed to a way of life that he didn't know existed, and the bubble surrounding him with people just like him bursted. That moment, he saw a new reality and knew that nothing would ever be the same again.
The Custom Box Agency
[3:07]
When Mark left corporate America to pursue the dream of being an entrepreneur, he went all-in on virtual events. Whenever he launched a product or service, he always introduces a physical box because he thought it was cool. It was just one of the things he wanted to learn because it made his products better. People started to promote his products and service without him even asking them to do it, which he didn't expect.
[3:53]
People started asking Mark and his team about how they do their work. Mark constantly receives 4 to 6 requests a week about how they were doing it, so he launched the Custom Box Challenge to buy back his time. People who took the challenge started to take off, and they wanted Mark to do the box for them, so Mark launched his agency, and they became a distributor.
The Secret to Creating a Profitable Online Course
[5:26]
Mark says the secret is to take people on the journey with you. Take people on the journey where they can experience you going through the trials and tribulations of building an online course. Many people feel the need to do a course in a vacuum by themselves, which is one of the worst things to do. You are limited by what you know if you try and build a course where you're locking yourself in a room and filming it.
[6:00]
The second you engage with other people and pull them in on the journey or help them develop a concept, you're connecting the data points between what other people are experiencing. It starts to build and leverage the insights, and you get a better product, and people feel that they're part of the creation of the product.
Gamification
[7:27]
The whole premise of gamification is introducing gaming tactics in terms of how you present your course to get people through it and get the right feedback loops to celebrate accomplishing certain milestones throughout. Many people just go through a course, and then they just finish the course.
[8:11]
Mark says that you buy products and services for a reason because you have a pain point or there's something that you want to accomplish. Gamification has those incentive loops, which are designed so that you can do it where there are so many different ways. Mark does this with the Custom Box Challenge, where it creates micro wins that people celebrate.
Entrepreneur Elements
[9:21]
Entrepreneur Elements takes the periodic table of elements and turns it into the elements that every entrepreneur should know. It starts with your foundational elements, then strategy, then tactics, and then implementation. The whole idea is that the biggest struggle for starting entrepreneurs is to have focus.
[10:20]
The idea is if you have your strategy and know your foundation, all that should be your north star in terms of the tools that you need because you don't need to force your strategy to fit the tools that you need or the team you've hired. You've created the tools you need need to support the strategy that you've defined.
How to connect with Mark
[11:23]
Anyone can reach Mark on Facebook. Just look at Mark Stern on Facebook. If you want to learn more about custom boxes or reach out to our agency, just go to customboxagency.com where you can book a free session and connect with him remember his team. They also have an awesome Facebook group called Custom Box Central.
Follow Mark and his team
LinkedIn: https://www.linkedin.com/in/marustern
Website: https://www.customboxchallenge.com/
Facebook: https://www.facebook.com/mark.sterno
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In this episode of the High Ticket Online Courses Podcast, our guest is Sean Clifford. He is a software developer and Growth Hacker. Known as the "Irish Funnel Guy," he has built 6 and 7 figure funnels and has worked with big names such as the United Nations. Today he will share more about his work and creating profitable online courses.
The Irish Funnel Guy
[1:12]
Sean is commonly referred to as "The Irish Growth Hacker" or "The Irish Funnel Guy" because he built 6 and 7 figure funnels. He is a developer and has been building a huge following. He has also done lots of growth hacking, software development, and course development. Throughout his career, he's worked with big clients such as the United Nations.
[2:01]
Sean is a tremendous runner who is always running.
The Secret to Launching a Profitable Online Course
[2:20]
Sean says that his secret is that he brought out a software piece that helps course creators automate their band's building process, connections and creating a meaningful network with their target audience for themselves. It's a secret that he implemented himself and has helped people implement it to themselves.
[3:02]
Sean says that a certain amount of automation can help us. As personal brands, we need to be authentic and connect with people. There are strategies and tools that we can put in place to help growth hack our launch process and get our products and courses to more people.
The Social Sales Accelerators
4:04
Sean's automations is just getting started. He says that there are many tools and scripts that he personally uses that he wants to be thrown together. At the moment, it turns into a CRM where it has lots of automation that automates the proess of reaching out to people.
Seans's Software
[6:42]
The software is socialsalesaccelerator app. Sean's Facebook group is Funnel Mastey Facebook Group, and he is on Facebook 24/7.
Connect with Sean Clifford
WEBSITE: https://www.socialsalesaccelerator.app/
FACEBOOK: https://www.facebook.com/Sean-Clifford-112517240223127/
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Missing episodes?
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In this episode of the High Ticket Online Course Podcast, our guest is Kevin Anson. He is an entrepreneur from San Diego, California. He was laid off from his corporate job at 30 and started his own successful video marketing agency. He is a video marketing expert who helps companies profit wildly through organic and paid video and has helped his clients generate tens of millions of dollars using his unique video formulas. Today, he shares some tips on how you can work with the people you want to work with and his secrets to creating a profitable online course.
The Video Producer
[1:22]
Kevin has been producing videos since about 2004 and has produced over 10,000 videos. He had the unique opportunity to get hired by Russell Brunson. They developed a relationship where Kevin was making videos for him and their company.
[2:17]
He had the opportunity to work with Grant Cardone, Brendon Burchard, Frank Kern, Dean Graziosi and Tony Robbins, and many others.
How to Land Rockstar Gigs
[3:32]
Kevin's advice is that if you are trying to get clients or work with certain people in the industry, offer yourself free. Kevin has done that countless times where he would approach somebody he wanted to work with and offer himself either a discount or for free.
[4:54]
Kevin's point is to let him prove himself first because he wants his clients to like him and his words. People couldn't say no to that so that what he did. It didn't matter how much he charged at that point.
[5:26]
If you are trying to get clients, just starting out, or if you've been doing this for a while, then approach people and have more of a giving heart than somebody who's looking to put your hand out and get money.
The Secret to Creating a Profitable Online Course
[6:54]
It took Kevin a while to come out with a successful course, but it's all about diligence. Not giving up is the biggest advice that Kevin has to say. If you launch your course, and it doesn't work, it doesn't mean that's your only chance. You get more than one chance to make a successful course.
[7:25]
It took Kevin a couple iterations, researching the market and figuring out what people really wanted. He spent a lot of time on Facebook and networking with people and figuring out what their struggles were, what their pain points were. It's just figuring out who you want to work with.
[8:06]
Kevin tried to launch a course where he would sell it to video people but it just didn't take off, and they didn't respond well to it. He was trying to teach them how to grow their video business, and the biggest friction point he had was the cost, so he went back to the drawing board and figured out who he really wanted to work with.
[9:02]
Don't give up. Model after what other people are doing in your industry who you've seen make a successful online course. What is their funnel look like? What are the videos that they're making look and sound like? Model after some of that stuff and don't be afraid.
[9:55]
If you're afraid of getting started, hire somebody that can do it for you and has done it before.
Follow Kevin Anson on:
The Video Formula: https://lddy.no/ttf0
LinkedIn: https://www.linkedin.com/in/kevinanson
Facebook: https://www.facebook.com/kevinansonHQ/
Youtube: https://www.youtube.com/channel/UCbIipdoqa9Ex4TDvaDl1LGQ
Instagram: https://www.instagram.com/kevinanson/?hl=en
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In this episode of the High Ticket Online Courses, we have David Sambor and Philippe Le Coutre. They are the founders of Messenger Marketing Experts. Philippe is a Sales & Marketing strategist with 25 years of consulting for small & large businesses. And David is a data-driven expert. His attention to detail with automation helped generate over $13 million in extra sales for the KBB launch. Today, they share with us tips and valuable information about starting in the digital marketing industry and the lessons they've learned that you can apply to yourself and your business.
The Secret to Creating a Profitable Online Course
Know your audience. Make sure what it is that you are offering gives value to the audience.
Make sure that you're hoping for the best but also preparing for the worst.
Be ready and get prepared and anticipate what could go wrong. You need some experience to anticipate because at first, you don't know what you don't know. When you know your software, the software stack you're using, and you try to dig in and to understand, you won't have the same issues if you're just starting out.
Be Prepared
You have to be even more prepared even for a small launch because when you just start out, you will have few people so the software won't crash. When David and Philippe did the KGB, everything crashed included Facebook.
People would opt-in it. They have a traditional opt-in page. On the thank you page, they had a choice to get Facebook messenger reminders for all the videos for the live events. David and Philippe sent out links to people who came into messenger, which send links out to the value videos on DH.
Suppose you've invested a lot of money into doing a launch, and something goes wrong at the last minute. In that case, you want to leverage as many different communication channels as possible to communicate in the Channel that people prefer to be communicated with.
Preferences
David always meets people where they're at and where they prefer to be communicating.
Lesson Learned
The lesson they learned from 2020, where they were doing multi-channel and sending emails and messages, ended up annoying many people because they were spamming across different communication channels.
Suppose somebody gets action in a specific way, and we sent an email, and they click on a link to watch a video. In that case, we can then shut down all of the other channels. We don't need to send the same message twice when they've already taken action.
They teach people how to use Omni Channel and not multi Channel because the Channel is very powerful when it's used in the right way
Follow David Sambor
Omni Channel Funnels Formula
Instagram: https://www.instagram.com/david_sambor/?hl=en
LinkedIn: https://www.linkedin.com/in/david-sambor-641533a/
Follow Philippe Le Coutre
Omni Channel Funnels Formula
LinkedIn: https://www.linkedin.com/in/philippelecoutre/
Twitter: https://twitter.com/Philip_LeCoutre
Learn more about Omni Channels at https://www.omnichannelfunnels.com/scale-method44080550
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In this episode of the High Ticket Online Courses Podcast, our guest is Marianne Schwab, a former national network TV talk show producer and author of the Experts Guide to TV Talk Shows. She helps book authors, speakers, and online entrepreneurs become sought after on-camera and go-to experts for TV and radio programs. Marianne has produced for ABC TV in New York and LA and used her insider expertise to help fortune 500 secure almost 1000 interviews. She is the go-to person to show you how to land talk show interviews.
Stick to what you know
[2:29]
Marianne says to only do a course in what you know and then promote it like a pro. Many experts say that you can start a course, and the only thing is you have to know one step ahead of the person you are teaching, which Marianne doesn't recommend.
[3:08]
You really need to stick with what you know. That's important in business.
[3:36]
Marianne loves what she does which is helping her cliet get talk show interviews. She has been doing that for over 25 years after she left Behind the Scenes on the Insider. She uses hr expertise to help others with what she knows.
Zone of Genius
[4:11]
She says that as far as the online course, it's really got to be your expertise. Once you do that, you need to put it in a gotcha kind of moment that's something news producers or talk show producers have never seen before.
[4:52]
Do something that no one else knows that your expertise does. Most people don't know about getting booked on talk shows because they don't think like a producer. Mariane teaches in her course how to think like a producer. One of the best things you can do if you're promoting your course is to have a media hook and a great story angle. It's not about you. It's about your expertise and your zone of genius
Information
[5:42]
It's not about the book. It's not about the online course. It's about what that course teaches.
[6:21]
When the people that information, they want your product and not someone else's product because they heard you talk about it. You've shared that it's such a valuable thing that they want to learn more, and you've created credibility in a way that no amount of advertising can.
[7:11]
Marianne says that you've got to give them enough of an insider peek of it and look to how you think and that they know that you're the expert. That is what is so important about putting your online course together and what you do with your online course. You want to stay in your lane and take your expertise. Take something that you have that you know and help someone with your knowledge, and they're gonna want to know how to do it.
Lead Magnet
[7:55]
Marianne's lead magnet is called the 50 Media hooked templates that work. It's a fill in the blank, and it's going to take some ideas. With 50mediahooks.com, you can get the cheat sheet that will allow you to take your idea, your zone of genius, and your expertise to turn it into a media hook that will get news producers and talk show producers' attention as well.
Follow Marianne Schwarb
Website: https://www.marianneschwab.com/
LinkedIn: https://www.linkedin.com/in/marianne-schwab
Twitter: https://twitter.com/travelproducer?lang=en
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In this episode of the High Ticket Online Courses Podcast, our guest is Dr. Lindsay Padilla. She is the CEO and Co-founder of the software called Hello Audio. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online. Today, she shares with us about how the norm of teaching and how you can get your students to be more focused and get the information you want them to have.
Taking Action
[2:05]
Lindsay has been in the course business and consulting people with courses for the last four years. She built a course business and decided to solve a problem with software that she saw in that very coarse business. She has been working with people who've launched multi seven-figure courses all the way down to their first five-figure beta.
[2:29]
According to Lindsay, the biggest problem is course completion and getting your students to really get through the material and learn.
Lindsay's Tip
[3:09]
Lindsay's tip is to take into consideration what your students need to learn. She built Hello Audio to solve this very problem because she thinks logging into a learning management system, signing in, sitting down, and having to watch a video and navigate transcripts and workbooks and then download mp3 files is just all over the place
The Reason for creating Hello Audio
[3:43]
What Lindsay and her team are doing with Hello Audio and why they built it is they started to recognize that we're all very busy. Audio is literally the only medium that you can multitask. Your eyes are not occupied when you're listening to something.
A Course that will be memorable
[4:25]
Lindsay says that friction that you remove to get students to the information as soon and as quick as possible and in a way that will best serve them will take you so far. When we talk about profitable online courses, we're talking about courses that sell themselves that the people who get the results go out and talk about it.
[4:48]
Consuming that content and getting the students from A to B is literally the goal, and if you can do that, they will talk about how great your content is.
The Core of Becoming an Educator
[5:35]
Lindays says that the core of becoming an educator and passing on your knowledge is watching someone take that jump and move a couple steps further ahead of where they are right now.
[6:10]
Lindsay says that some of the first initial use cases are people just taking their video content and dragging and dropping it into whole audio. It's almost like repurposing, and it's offering a different way of getting the material.
Converting Videos
[7:25]
Lindsay and her team built full drag and drop and convert the video for the students. They take video files and turn them into audio. They also create transcripts as well. If you already have a course and have a product in video form, one of the easiest and first things you can do with Hello audio is convert that into a podcast so your students can listen to it and be consumed.
Lindsay's Feed
[8:44]
Lindsay made a feed for herself of content that she wants to read and listen to that she experienced online with coaching and consulting things that she buys. She sends private feeds to people and is actually raising capital for Hello audio. She sends the audio version of the pitch with a personal message to each investor.
[9:25]
Lindsay wants people to realize that audio content is not just podcasts and that it's more like a production. She has people using raw files for one-on-one coaching experiences and also people who use those as lead magnets and challenges. She and her team made it an unlimited feature is because they wanted people to play with the idea of turning content that they already have into audio to skyrocket consumption rates.
Follow Lindsay Padilla on:
Learn more about Hello Audio at https://helloaudio.fm?fpr=larry39
Website: https://lindsaympadilla.com/
Instagram: https://www.instagram.com/drlindsaypadilla/?hl=en
Facebook: https://www.facebook.com/drlindsaypadilla/
Twitter: https://twitter.com/lindsaympadilla?lang=en
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In this episode of the High Ticket Online Courses podcast, we have Joe Lawrence. He has been in the digital marketing space for over 13 years, helping entrepreneurs get $100k in business credit without showing personal income or tax returns.
Today, he will share with us about his business, how you can be successful in the digital marketing industry, and his secret to creating a profitable online course.
The Diehard Funnel Hacker
[1:17]
Joe is a diehard funnel hacker. He loves digital marketing and creating self-liquidating offers. He recently expanded his Business Credit Workshop and coaching business, which he has been running for 13 years. He was able to practically improve his business and helps business owners get funding for their business without having to walk into a bank.
The Secret to Creating a Profitable Online Course
[3:03]
Joe says that if you can create what's called a self-liquidating offer, then you can literally add people to your subscriber list. That is Joe's number one secret.
The Promise
[4:11]
What stuck with Joe is this idea of creating a self-liquidating offer. He created a $47 course on how to get $100k in business credit for your business in 30 days without having to walk into a bank and without having to show tax returns.
[4:35]
By taking the challenge and the whole funnel hacker Russell Brunson community, Joe learned how to create these hooks. He created a promise and created the product that fulfills the promise. It has upsold and down sells like everything that a good marketer should have, but by doing split testing, he was able to test each part of the funnel, and test the headline and see if the offer converts and and the value ladder, and the upsell on the back end.
How Joe's Business Exploded
[5:23]
Joe says to take your squeeze page, your Opt-in page, and your message, and compare with another message. A lot of software can do that for you but it'll split half the traffic. After a few 1000 visits, you can determine the winner and which outperforms the most. Doing that at each stage of the funnel enables you to optimize the funnels that it's converting, which is good enough to where you could throw cold Facebook ads
Trial and Error
[6:09]
Joe tested a lot of different messages. Their hope of getting 100 grand in business credit in 30 days without walked into a bank took a few different tries to get it right.
[6:25]
It took Joe about 15 grand in ad spent and invested. At this point, he was between a two and three x return on ad spend. He spent $1 In ads and earned $2 to $3 within 30 days, but it took lot of testing and tweaking. He uses his business credit card to help fund the testing phase. He didn't have to use cash or take money out of my checking account.
Affiliate Program
[9:35]
Joe has an affiliate program. He and his team pay to those that want to refer traffic to them. Many of his clients are well-known and he says that the truth is that he needs the money for his business to test and tweak things.
Connect with Joe Lawrence
Business Credit Workshop
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In our first launch episode of the High Ticket Online Courses podcast, our guest is Austin Ford, an expert in challenge funnel creation, which is your #1 asset for acquiring a lot of new customers while building your trust-know-like factor. Austin’s best secret to launching a profiltable online course is to start high ticket, create a results-driven core offer, and promote with a five-day free challenge.
Funnel Challenge
[2:00]
Get people to go through a funnel, and after they purchase the challenge or join the free lead magnet, they go through the “challenge” portion. A challenge is about providing a hyper-focused result for your audience:
Who (who your audience is) Result (what they get from joining your challenge) Timeframe (how quickly they will get that result)For example, a 5-day challenge for busy moms (who) to lose ten pounds (result) in five days (timeframe). It can be a paid challenge (i.e. $50) or free. “Free” is a great option to build that list. Put that in that challenge, educate them, and help them achieve that result (losing 10 pounds) in 5 days.
Authority
[03:45]
This inserts you as the authority to getting that result. It builds trust with that audience, and they learn your specific framework to get that result, and your prospect becomes a lifetime customer. Educate them and give them tons of create content for five days.
After the challenge, it’s important to offer something at the end to deliver continuing education. This could include a software subscription or long-term package.
Deliverables
[04:45]
How many deliverables a day are ideal? The answer is...it depends. Get them to opt-in or pay. Then you have an email, phone number, and additional contact information like an address.
Send an email saying, “Day One, we’ll talk about X, Y, and Z. Here’s the link to watch the session.” That could go to a Facebook group or online portal (membership site). They watch that day’s content, which should be 80% actionable content, and the other 20% should be theory.
After every training, there’s usually training (homework) for them to execute. Austin is the expert when it comes to building a challenge funnel.
Austin researched the top-performing challenge funnels, put it together, and pulled out the most important pieces to create his challenge bootcamp.
How to Connect with Austin
[6:40]
Connect with Austin on Facebook. Larry believes a challenge funnel is the best way to have that 5-day opportunity for customers to know, like, and trust you. Austin is the absolute expert to getting your business where it needs to go.
Follow Austin and his team
Facebook: https://www.facebook.com/austinfordhq
Website: https://www.challengecreationbootcamp.com/
Email: [email protected]
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Let me ask you this:
Did you ever come to a point in your life when you said enough is enough?
Well, that critical moment came to me at the end of last year when I lost my high paying corporate job and had a significant decision to make.
Do I continue onward up the corporate ladder of success in a career I bemoaned, or do I finally go all in and create for myself the dream I have long envisioned?
It was time, and I simply have had enough.
So, despite the strong opposing opinions of many, I began to chase my dream living off of Uncle Sam for a brief time period.
I buckled down and begin to explore my entrepreneurial options.
Yet I asked myself, What should I do?
In high school, I had written a symphony. In college, I had traveled the world playing basketball.
And in my young adult years I owned a ballroom teaching and training internationally.
Yet those dreams fulfilled had long passed and no longer inspired me.
I simply wanted to do more.
Whatever I chose, I wanted to make an impact.
And I didn't want to impact just a few.
As for me, I wanted to inspire the world.
So, what is the one thing I could do that would allow me to teach and reach nations with no limits?
Well, I found the answer:
Online courses.
With online courses, my student base is unlimited.
My reach knows no barriers.
Time has no constraints.
This was it.
I immediately begin planning and creating courses with the intent to change people's lives and help them accomplish one result:
Get paid to do what THEY love.
The journey became increasingly exciting.
Finally, I was using my passions and expertise to motivate and inspire others.
So, I launched my first course and...I hit a silent wall.
Crickets.
Nothing.
No enrollments.
I just couldn't believe it.
Yet, as I often tell my daughter, Don't give up!
So, I dug my heels in and asked the next most important thing, What do I need?
And how am I going to get it?
Well, I knew I needed a way to get my message out to a massive audience.
And that's when I came upon the Podcast Profit Lab by Jaime Atkinson.
Which brings me to you, the listener today.
Welcome.
My name is Larry peacock and I am the host of high ticket online courses, a podcast, where I interview course creator elites and dissect multi million dollar award winning courses.
Join my journey to take mission driven entrepreneurs like you with a grandiose vision from creating their first online course to launching a highly profitable online course empire.
On our podcast, we discover the tough lessons learned from course creation failures, as well as the most important decisions made by creator elites that led them to an overwhelmingly successful course launch.
Start with our eight, mini-launch episodes, where you will learn about foundational assets from elite entrepreneurs that will help you launch a profitable online course.
Then move into the regular episodes for deep-dive material on creating courses.
Whether you're a new entrepreneur sitting on a course dream or a struggling creator itching for the one course idea that hits a home run...or even a course expert looking to scale...
Every High Ticket Online Courses episode provides unimaginable value that will ignite your first or next course masterpiece.
So take a seat, buckle up and turn up the volume.
This next episode will change everything for you.
