Episodes
-
This Humanizing Growth Series is reflecting on the personal leadership journey and brand transformation efforts of Dolf van den Brink, the CEO of 300 HEINEKEN brands operating in 190 countries. Once a management trainee and now CEO, van den Brink will share his learnings from the past, his challenges in the present, and his ambitions for the future.
Personal journey
Heineken is famous for its Dutch entrepreneurial spirit and taking on challenges headfirst. Rising to the top in such an organization requires cultural adaption and synchronization. Van den Brink shares his lessons learned while synching and growing into his leadership roles across the globe.
This conversation was part of a live webinar series. See more here: https://instituteforrealgrowth.com/upcoming-webinar.html -
In this conversation with both the CEO & CMO of GSK Consumer Healthcare, Brian McNamara and Tamara Rogers, we discuss the power of having a clear purpose. For GSK, that is simple: ‘Deliver better everyday health with humanity’, which guides their decisions and actions every day. But how did they build and translate this throughout the organization and use it to help their employees find their own personal purpose?
In this podcast, we also dive deeper into the CEO & CMO coalition and the role that marketing plays in driving more Humanized Growth within GSK. The clear, honest, and tangible advice from Brian & Tamara makes this conversation a must-watch for marketing & growth leaders.
This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html -
Missing episodes?
-
In this episode of the Humanizing Growth Series, we speak to Hakan Bulgurlu, CEO Arcelik. Arçelik is one of the most sustainable home appliances and houseware companies in the world, ranking 34 on Corporate Knights’ 2021 Global 100 Index and is also the industry leader for the second year in a row on the Dow Jones Sustainability Index.
For Bulgurlu, an organizational transformation starts with a personal transformation. He discusses his personal purpose and how he aligns that with the companies vision and offers tangible steps for other leaders out there to follow suite.
This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html -
In this incredibly inspiring episode of the Humanizing Growth Series, we sit down with Angela Ahrendts, Former CEO Burberry & Former SVP Apple Retail.
Angela opens up about her journey from a small town in the mid-west, to becoming the CEO Burberry, her thoughts on why CMOs are best placed to become CEOs and how to build more humanized growth while taking your shareholders on the journey.
This episode was recorded as part of a live webinar. For more information visit: https://instituteforrealgrowth.com/humanizing-growth-series.html -
Capitalism is being reinvented and it is up to marketers to move the needle in the right direction. In this episode, Hubert Joly, former Chairman & CEO of Best Buy explores how to turn around an organization into both an inspiring workplace and profitable firm, how to engage employees to create magic for their customers and how a noble purpose provides the right guidance. Hubert Joly talks about his leadership style, thinking with this head, his heart and his soul.
This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html -
In this episode of the Humanizing Growth series, Marc Pritchard, Chief Brand Officer at P&G talking about his personal and business growth journey with P&G. From 'firing and hiring' himself every 18 months, to seeing P&G brands as a force for good, Marc parts his wisdom and life lessons from his 27 year journey with P&G.
This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html -
In this podcast epsiode, Lorraine Twohill, CMO Google addresses the measures Google are taking to address diversity and inclusion, how they are holding themselves and their work accountable, how Google has taken care of their employees over the last 18 months and a broad look at the marketing landscape and the role of the CMO.
This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html -
In this episode, Diego Scotti talks about his personal purpose around 'connection' and how this is translated through his role as CMO at Verizon. Originally from Argentina, Diego discusses the importance of Diversity within the marketing industry and the efforts Verizon have made with their program #adfellows. A paid fellowship which promotes and encourages greater diversity & gender inclusion within the marketing & advertising industry.
This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html -
In this episode, CDO of L'Oréal, Lubomira Rochet, tells us about the digital transformation of L'Oréal. How she created a sustainable change culture with people at the heart and about her personal journey leading the change.
This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html -
In this episode, IRG Founder Frank talks with Vinod & Iris about effective collaboration between the CEO & CMO, the importance of being commercially, insights & purpose driven, and what this requires from leaders.
This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html -
Passionate about the private sector as a force for good, and after 27 years with Unilever (where he lead the implementation of the Unilever Sustainable Living Plan) Kees is now the Chairman & CEO of the LIVEKINDLY. A collective on a mission to make plan based living the norm.
In this conversation, Kees & Marc reflect on the affects of past year and the 'power of the pause', the role of marketing, and how marketers can help put purpose at the center of their business's ecosystem.
This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html -
Norman de Greve, the CMO of CVS Health and recognized as what we define as a da Vinci CMO, sits down with Marc de Swaan Arons to discuss his marketing journey. Form his personal purpose, to corporate purpose, Norman discusses what it takes to drive humanized growth.
This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html -
For the last thirty years, Chopra has been at the forefront of the meditation revolution and TIME magazine has described Dr. Chopra as “one of the top 100 heroes and icons of the century.”
During this Humanizing Growth Series discussion with IRG Founder Marc de Swaan Arons, Deepak will offer his recommendations for self- and team wellbeing during these challenging times. -
At Patagonia, everything revolves around their mission statement, "We're in business to save our home planet.” In today's episode, Frank talks to Alex Weller (Head of Marketing) and Evelyn Doyle (Head of HR), to discuss how Patagonia uses both employee and consumer engagement to drive that brand impact. They also discuss, the overnight change of mission statement, and the implications that had on the organization. As well as Alex & Evelyn's personal purpose, the journey that led them to join Patagonia and the sacrifices they have made along the way to stay true to this. An inspiring and motivating discussion to say the least.
This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html -
In this episode of the Humanizing Growth Series, Lucas Perraudin (Head of AR/VR at Facebook) discusses the future of commerce, in the context AR, VR or maybe even NR – the New Reality. He also talks about brands and how they can thrive in these changing customer journeys.
This was recorded as part of a live webinar. To join us for the next one head over to: https://instituteforrealgrowth.com/humanizing-growth-series.html -
As CEO of Unilever, Alan is responsible for leading one of the world’s largest and most geographically diverse consumer goods businesses, with presence in 190 countries.
In this conversation, he and Marc discuss:
- Personal purpose and how that has guided his career
- The effect COVID has had on Unilever
- The challenges of moving from a shareholder primacy to a multi-stakeholder model
- Key attitudes of a CMO, through the lens of a CEO
*This episode was recorded as part of a live webinar, to join future sessions, please visit: instituteforrealgrowth.com/humanizing-growth-series.html -
In this episode of the Humanizing Growth Series, IRG Co-Founder Frank van den Driest talks to Javier Meza, CMO Sparkling at The Coca Cola Company.
Managing brands in over 200 countries, who else but Javier would be best placed to discuss global brand management.
*This episode was recorded in June 2020 as part of a live webinar, to join future sessions, please visit: instituteforrealgrowth.com/humanizing-growth-series.html -
Raja Rajamannar is the Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard. Raja has over 16 years experience and sits on the boards of both Ad Council & the ANA. In this podcast, he sat with IRG founder Marc to discuss his personal purpose, the role of the CMO in driving purpose within an organization, his successes, failures, lessons learned and of course his upcoming book, Quantum Marketing.
*This episode was recorded as part of a live webinar, to join future sessions, please visit: instituteforrealgrowth.com/humanizing-growth-series.html -
In this episode of the Humanizing Growth Series, IRG Founder, Frank talks with Andrew on his idea of growth coming from a family founded company and how he sees the role of marketing today.
His insights on breaking the silo's and being obsessively curious make for a potent conversation.
*This episode was recorded as part of a live webinar, to join future sessions, please visit: instituteforrealgrowth.com/humanizing-growth-series.html -
In this episode of the Humanizing Growth Series, IRG Co-Founder Frank van den Driest talks to Kerris Bright, Chief Customer Officer at the BBC.
From navigating through COVID to re-defining growth- during this podcast, Kerris offers leadership lessons form her time at AkzoNobel, British Airways, Virgin Media and now the BBC.
*This episode was recorded as part of a live webinar, to join future sessions, please visit: instituteforrealgrowth.com/humanizing-growth-series.html - Show more
