Episodes
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āThe biggest challenge I think the CX industry has got is the fact that itās become an industry.ā
Joined by John Sills, Managing Partner at The Foundation, in episode #709 of the Inspiring Women in CX podcast, we explore the alarming disparity between the booming CX technology market and actual improvements in the experience felt by customers.
Sharing his perspective on the state of CX today, advocating for real immersion into customersā lives over endless feedback surveys, and emphasising the role of empathy and understanding over technological solutions, listen to the full episode now.
To join the worldās first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today.
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Would you rather?
Clean the bathroom š§½Contact customer service šJoined by Danita Belcher, VP of Sales, Worldwide Contact Center at RingCentral, in episode #001 of the āWiCX Talk Trendsā podcast, a new series dedicated to bringing you the latest news and insights from female leaders in CX and technology, we delve into the results of RingCentralās recent study on customer service experiences, explore the potential upside of AI-enhanced customer service, and foreground some of the challenges associated with integrating AI into customer service operations.š
With almost one-fifth of respondents saying they would prefer to deal with a vermin infestation in their home than contact customer service, is it up to AI to save the day? š¤
Want more? Check out the full survey results here: https://www.ringcentral.com/us/en/blog/can-ai-fix-bad-customer-service/?BMID=CMRCXINMCM
Continuing our mission to amplify the voices of women in CX and technology, sharing diverse perspectives on the latest trends shaping our industry, weād love to hear from you! If youād like to be featured on the podcast, please contact us at [email protected].
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Missing episodes?
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Does culture eat strategy when it comes to customer service transformation? š¤
Joined by Leonie Williams, Co-Founder of Customer Service Solutions Group, in episode #708, we explore the role of culture in delivering excellent service and experiences. š¤
Having worked for global hotel chains Hilton and Intercontinental before joining the Institute of Customer Service, Leonie states that āIf you get the EX and the CX right, the business results follow.ā š
But for businesses that donāt have this customer service culture already embedded throughout, is it really possible to drive this mindset shift? š§
And if so, how?
Emphasising the importance of the ātone from the topā, focusing on systems and processes to facilitate customer orientation (or whatever you want to call it), and questioning whether actually, culture change is too heavy a burden to bear, listen to the full episode now.
To join the worldās first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today!
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Does the othering of women and minorities contribute to imposter syndrome? š¤
Following our epic International Womenās Day event in London and expanding on the panel discussion that took place, in episode #707, we talk to Ewa Davenport, CX Senior Transformation Director at Kantar about systemic bias, how often there isnāt malice involved, and using our own power to educate others, call out inappropriate behaviours, and stand up for those less privileged than our selves. š£
Focusing on imposter syndrome throughout Womenās History Month and beyond, we aim to draw attention to this very real issue, foreground the very real consequences, and by doing so, inspire those who have the power to effect change to join the movement. š¤
To learn more about our mission and become a member today, visit www.womenincx.community/membership.
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Are you ready for the rise of the machine customer? š¤
With Gartner predicting that by 2027, 50% of us will be using AI personal assistants in our daily lives, they could be here much sooner than anticipated!
Joined by Sirte Pihlaja, CEO of Shirute, listen to episode #706 now as we explore what machine customers are, how theyāre set to impact the future of CX and EX, and as CX leaders, what we should be thinking about now to ensure weāre equipped for their arrival.
So, with employees and agents set to interface with AI in the near future, is it machine customer experience that we instead need to be designing for? š¤
To join the worldās first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today!
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With fewer barriers today, why arenāt we making the inroads that we should be? š¤
ā¦ thatās the question raised by todayās inspiring woman in CX, the Co-Founder of Neos Wave, Maria McCann.
Citing the stagnant transformation failure rate, a lack of reduction in cost to serve, and declining customer satisfaction, Maria explains why she believes that industrial-sized CX frameworks are to blame. ā
Sharing a ācringe-inducingā anecdote and shining a light on the state of CX today, in episode #705, Clare and Maria discuss our obsession with metrics and KPIs above and beyond using common sense and providing kind and compassionate service, how frameworks intended to unify and elevate benchmarks are instead killing our creativity, and whether weāre losing sight of the end goal ā improving experiences for customers.
To join the worldās first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today!
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TW: Please note, this incredibly courageous episode contains discussions of abuse and childhood trauma, as such, listener discretion is advised.
If empathy isnāt the answer, what is? š¤
Joined by Andreena Leeanne, a Lived Experience Speaker and the Author of the poetry book āCharredā, in episode #704, she and Clare explore the concept of intersectionality and its importance when creating spaces for others to show up as their full, authentic selves, discuss whether itās truly possible to empathise with someone whose lived experience is different to that of our own and foreground why ānot seeingā race, colour, and gender isnāt enough if weāre to create a kinder, more inclusive world for everyone. ā
To join the worldās first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today.
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āWhat do you need Women in CX for?ā š¤·āāļø
In episode #703 of the Inspiring Women in CX podcast, weāre not prancing aroundā¦
Joined by Global CX Specialist, Ian Golding, he and Clare discuss the need for support and collaboration in an industry that often leaves us feeling isolated, foreground the importance of recognising our own privilege, and address the scepticism surrounding the need for womenās communities in 2024.
As well as explaining why we canāt wait for the day that Women in CX doesnāt have to exist, Ian shares his thoughts on todayās āhighly political and divisiveā CX landscape, whether current CX competencies are a rod for our own back, and ponders the question āIn its current state, is CX on the road to extinction?ā. š¤
To join the worldās first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today!
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Why is CX failing, and as leaders, what can we do about it? š¤
With some ācheekyā questions for former CEO of the CXPA, Diane Magers, in episode #702, Clare and Diane debate the metrification of CX and how itās become synonymous with a score, the mindset, skills and capabilities we need as CX leaders to succeed not just today but in the next generation, and how we can create clear business value in the here and now, ensuring, that like marketing and sales, our jobs are safe.
So, rather than a focus on lagging indicators, NPS and certification, how can we be proactive, collaborate, and adapt to the business problem to meet the customersā needs and demonstrate the financial impact of the experience too? š²
To join the worldās first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today!
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Whatās Beanboozled got to do with customer experience?
Armed with disposable lab coats and with the warning sign in place, in episode one of our fully reloaded, increasingly audacious new series, Sandra Thompson details all about her āhighly sensoryā employee experience workshop and how, through a game of bean roulette, she served up a stark reminder to us all about the taste we leave in customers/employeesā mouths.
As well as highlighting the importance of psychological safety and the significant impact that our actions have on others, Sandra shares her thoughts on the current state of CX, her predictions for 2024 and explains why brushing up on our business acumen is key if weāre to influence the agenda.
To join the worldās first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today!
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āAll complex problems are solvable when you really understand the flow of value to the person being designed for [ā¦] it makes the complexity start to fall away quite quickly because youāve got something to anchor in that is very real.ā
In episode #609 of the Inspiring Women in CX podcast, Clare Muscutt talks to Christine Hemphill, Founder and Managing Director at Open Inclusion, aboutā¦
š Her experiences working in the mining, shipping, and banking industries and how CX and listening to the customer were woven throughout her career
āæ How her own personal experience gave her a real understanding of the breadth of human diversity and disability
ā Founding Open Inclusion and setting out to challenge the dichotomy that experiences can either be delightful or accessible ā but not both
š The definition of inclusive CX and how different dimensions of our identity profoundly change our experience of disability
š£ The exclusion footprint and the importance of being conscious of our own when making business decisions
š¤ The limitations of current practices and what CX practitioners can do to make insights more accurate to the breadth of customersā experiences
š§ Her thoughts on āinclusive personasā and how these are actually in danger of misinforming design
For more information on joining the worldās first online community for women in Customer Experience, head over to www.womenincx.community/membership
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āAll of us are people, and if on a personal level, we don't follow principles or values of health and well-being, itās very difficult to build a corporate culture of well-being in our companies. So, I believe that personal and organisational are very much related.ā
In episode #608 of the Inspiring Women in CX podcast, Clare Muscutt talks to Marina Bezuglova, the Executive Director of Healthcare, CEE, at Ipsos, aboutā¦
š How she found her way into the Women in CX community and found help and support in publishing and translating her book
āļø Her background in Psychology, holding a PhD in Medicine, and how an interdisciplinary approach allows for the formation of new knowledge and innovative solutions
š¤ Combining her interest in research, medicine and people working in social and market research at GfK, before becoming a top manager and leading the development of customer experience research and continuous improvement
šÆļø Growing from āuseful crisesā and the importance of being a mindful and empathetic leader, particularly in times of disruption and transformation
ā The relationship between stress and creativity and how if we neglect our most basic needs, weāre unable to negate mental blockers and develop out-of-the-box solutions
š£ļø The role that both cognitive and emotional empathy play in decision-making and how storytelling can bring the customer/patientās reality into focus
For more information on joining the worldās first online community for women in Customer Experience, head over to www.womenincx.community/membership
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āIt's true that one of the biggest fears is when you decide that you want to do things differently, you don't want to be in a system where you're stuck to two walls, especially when you become freelance and you say, from now on, I just depend on myself.ā
In episode #607 of the Inspiring Women in CX podcast, Clare Muscutt talks to Sonia Etxebarria, Founder and Strategist at Akuyari, aboutā¦
š How she made her way into the Women in CX community and went on to found her own customer-centric design agency, Akuyari, collaborating with other members to do so
š©āš¼ Working in Telco and Logistics before making the leap from corporate to entrepreneurship and doing things her own way
šŖ The importance of recognising the value that you bring and playing to your strengths to win in business
š£ļø Challenging the negative connotation around āsellingā and self-promotion, particularly as women
šØ Her passion for service and experience design, the importance of research and discovery, and fashioning her own methodology
š¬ Why itās critical to conduct qualitative research to understand feelings and motivations and use quantitative research to validate findings
For more information on joining the worldās first online community for women in Customer Experience, head over to www.womenincx.community/membership
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āP is the positive emotion, but that's short-lived. What we want is that lasting impact. So, we want to be thinking about other elements of well-being that will help our products and services have that lasting, ongoing impact that means people love using them.ā
In episode #606 of the Inspiring Women in CX podcast, Clare Muscutt talks to Susannah Simmons, The Software Adoption Doctor, aboutā¦
š©āš» Her career journey so far and how her ability to āmake the complex simpleā enables her to support software companies āto do a better jobā
š Working on both the customer and supplier side of software adoption and how this experience informs her approach
š£ļø Challenging her introversion by stepping outside of her comfort zone and having to fight for credibility as a woman despite her expertise
š¤ The difference between experience and well-being and why itās important that businesses consider customer, user, and employee well-being when implementing technology
š¤ Practical steps that businesses can take to consider user well-being in change management to support ācommitment, not complianceā and reduce the threat
š How, through considering user well-being, weāre able to think beyond just the transactional level and create products and services that enrich lives
For more information on joining the worldās first online community for women in Customer Experience, head over to www.womenincx.community/membership
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āAs a woman, I didn't behave, act, or talk like my male counterparts. Oftentimes, I was the note taker, or the one coordinating beverages, but the silver liningā¦ I was in the room, I was hearing the conversations, and she who controls the pen controls the actions.ā
In episode #605 of the Inspiring Women in CX podcast, Clare Muscutt talks to Lauretta Campestre, Associate Vice President, Success Strategy at CallMiner, aboutā¦
š Her career journey so far, starting out on the frontline at a debt collection agency, quickly realising her skill and desire to help others, and working her way up to Client Success
š©āš» Making the move from contact centres to software and tech and how she leaned upon her own resourcefulness and resilience during the transition
š Connecting the dots between conversations that happen in the contact centre and how CX professionals can leverage this data to inform their CX strategy
š« Dropping out of school, entering the workplace at 17 and how her gender and inexperience shaped peoplesā perception of her
š How women are shaping the future of CX and Tech through diverse collaboration and the role that womenās communities play in this
For more information on joining the worldās first online community for women in Customer Experience, head over to www.womenincx.community/membership
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āI experience the world as a black woman; can a white man fully empathise with that experience? Probably not.ā
To what extent are we able to empathise with a person who looks different from ourselves or has a different lived experience from that of our own? š¤
Well, thatās just one of the discussion points raised in the latest episode of the Inspiring Women in CX podcast!
In episode #604 of the Inspiring Women in CX podcast, Clare Muscutt talks to Ejieme Eromosele, GM, EMEA at Quiq, aboutā¦
š° Taking calculated risks, discovering Customer Success as a career path, and her role in driving digital transformation at The New York Times
ā Her perfectionism and desire to make her parents proud and the debilitating impact of this
š§ The importance of emotional intelligence and managing your own emotions and activations as a leader
š¤ How advances in technology are actually allowing us more time to ābe humanā and to connect with one another
For more information on joining the worldās first online community for women in Customer Experience, head over to www.womenincx.community/membership
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In episode #603 of the Inspiring Women in CX podcast, Clare Muscutt talks to Samantha Conyers, the Chief Experience Officer at EXCO, aboutā¦
š¹š¹ Pioneering CX in the Caribbean and the growth of the industry in recent years
š§° Her practical approach to CX having led, designed, and implemented experiences from scratch
šÆļø The negative reputation that surrounds the term āconsultantā within the region
āļø Bootstrapping, burnout, micro-managing in the pursuit of perfection, and the elusive work-life balance
ā© Implementing AI to āshorten the routeā to human connection and empower agents and employees
For more information on joining the worldās first online community for women in Customer Experience, head over to www.womenincx.community/membership
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In episode #602 of the Inspiring Women in CX podcast, Clare Muscutt talks to Charlotte Kennett, the Senior Director of Global Customer Experience at SS&C Blue Prism, aboutā¦
āØ Embracing your uniqueness and using it to your advantage
š¤ The relationship between CX and Marketing
š©āš¼ The importance of authenticity, especially in leadership roles
šØāš©āš§āš¦ Federating communities and accelerating the time to value
š How metrics indicate that the work being done is tangibly improving revenue
For more information on joining the worldās first online community for women in Customer Experience, head over to www.womenincx.community/membership.
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ā” Season 6 is here ā”In episode #601 of the Inspiring Women in CX podcast, Clare Muscutt talks to Natasha den Dekker, the Lead User Researcher at Santander, aboutā¦š The similarities and differences between CX and UX and the intersections between them bothšŖ The various disciplines User Experience is split into and what those roles look like š How failure is one of lifeās biggest lessons and is vital for our personal developmentš£ļø The importance of being an assertive leader and using modal verbs to communicate more efficientlyš¤ Embracing and celebrating our diversity and the unique insight it brings to CX/UXFor more information on joining the worldās first online community for women in Customer Experience, head over to www.womenincx.community/membership
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In episode #510 of the Inspiring Women in CX podcast, Clare Muscutt talks to DeAnna Avis, Founder of Starfish CX and Engagement Lead at Watch This Sp_ce, aboutā¦
š¼ Her impressive career trajectory from working at Teledyne e2v and leading the CX transformation at Solus ARC (Aviva) to becoming an independent consult
š¤ Her integrative approach to coaching and how this enables her to view the āwholeā person
šāāļø Her experience as a Mexican American immigrant and how this informs her passion for blending CX and DEI to drive positive change
ā ļø The fundamental issues surrounding identify that need to be addressed and how Customer Experience professionals can pave the way for change
āØ Embracing the concept of being an intrapreneur ā creating a vision for yourself, and your future, and stepping into it
For more information on joining the worldās first online community for women in Customer Experience, head over to www.womenincx.community/membership
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