Episodes
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Are you ready to test your knowledge about precious metals and jewellery making? Join us for this special festive episode, where the Jewellers Academy team members — Jessica Rose, Anna Campbell, Kelly Twigg, Emily Lisbeth and Barbara Yarde — quiz each other and you about all things jewellery. Grab a pen and paper, join in the fun and see how many correct answers you get!
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This week on the podcast we have an early Christmas present for you - free jewellery making courses. With something for everyone at every level from beginner to intermediate level jewellers, in silver, metal clay, wax and beading - there is bound to be a new creative project for you. Have a listen to find out more and choose your next jewellery making challenge.
The free courses included are: Make a Wax Signet Ring Introduction to Claw Setting Silver Jewellery for Absolute beginners 10 Days of Silver Jewellery - starts on Monday 13th Jan 2025, enrol now to access the tools and material list Make a Domed Locket Silver Name Necklace Adding Gold to Metal Clay Make a Convertible Pendant/Brooch Twisted Hoop Earrings Make a Bridal Hair Comb Introduction to Gemstone and Wire Jewellery Yes, there are 11 free courses here! Here's the link you need to enrol on the course/s of your choice for free: https://www.jewellersacademy.com/blog/2024/10-fun-things-to-make-over-christmas-free-jewellery-courses-for-youLearn more about Jewellers Academy
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In this week's episode, Jess and Anna discuss strategies for managing your jewellery business over the Christmas holidays so that you can take a break. They emphasise the importance of setting clear cut-off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.
Takeaways
Choose your cutoff date for orders to ensure timely delivery.
Communicate clearly with customers about holiday schedules.
Taking a break during the holidays is essential for rejuvenation.
Set up auto-replies for emails to manage customer expectations.
Gift vouchers can be a great last-minute gift option.
Schedule holiday emails to maintain customer engagement.
Social media can be scaled back during the holiday season.
It's okay to take a complete break from social media.
Effective communication prevents customer anxiety during holidays.
The new Jewellery Business Academy offers valuable resources for growth.Join the Jewellery Business Academy 2025
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In this episode of the Jewellers Academy podcast, host Anna Campbell chats with sales expert Anna Payne about transforming the way you think about selling and generating revenue for your jewellery business. If selling feels sleazy or uncomfortable to you, this conversation offers a refreshing perspective—one that frames sales as an authentic and service-driven process, not a pushy transaction.
Together, they explore the mindset blocks and fears that can hold business owners back, the importance of a clear and effective sales process, and the power of building meaningful customer relationships to drive repeat sales. Anna Payne shares her actionable five-step sales framework, showing that selling doesn’t have to feel daunting—it can be joyful, creative, and deeply rewarding.
Whether you’re looking to leverage existing customer relationships, improve your pricing strategy, or simply feel more confident in selling, this episode is packed with insights to help your jewellery business thrive.
Takeaways:
Fear of judgment can prevent effective selling.
Understanding the sales process is crucial for success.
Building relationships with past customers is key.
Selling should be enjoyable and creative.
Having a clear vision helps guide sales efforts.
Delivering excellence leads to repeat customers.
Sales strategies should be authentic and not pushy.
Taking action is necessary to see results.
Mindset plays a significant role in sales success.
Sales is about creating impact and freedom.
A significant source of sales can come from existing customers.
Familiarity plays a crucial role in customer purchasing decisions.
Making the buying process easy increases sales likelihood.
Utilizing abandoned cart emails can recover lost sales.
Engaging with customers through social media builds relationships.
Selling should be viewed as good customer service.
Pricing strategies can significantly impact sales revenue.
People are often less price-sensitive than expected.
Creating a positive customer experience is essential for retention.
Selling is about attracting customers, not pushing them.Anna Payne is a sales expert who helps business owners with the sales and strategies to make their first 100k. She is has grown three very different businesses to achieve 6 figures within the first 12 months. She is an introvert and hates pushy and sleasy sales tactics and has a mission to help business owners fall in love with selling so they can create impact, freedom and the life they really want. She's the author of the number one bestseller 'Everything you've been taught about sales is wrong, probably'.
https://www.annapayne.online/everything
https://www.instagram.com/annapaynesalesJoin the Jewellery Business Academy 2025
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In this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.
They share their journey into wedding photography, the emotional impact of capturing weddings, and how building relationships and collaborations with other small businesses can lead to mutual success. The conversation also touches on customer service, pricing strategies, the role of social media, and the future of small businesses.Takeaways
Customer service plays a significant role in the success of creative industries.
Building relationships with others can enhance business opportunities.
Collaboration is essential for small businesses to thrive.
Social media is a powerful tool for marketing and collaboration.
Pricing should reflect the true value of the work being done.
Networking can lead to valuable partnerships.Ivy and Pine
Instagram: @ivyandpinephotography
www.ivyandpinephotography.comJoin the Jewellery Business Academy 2025
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In this week's episode, Jess introduces an exciting new online stone setting course covering double gallery claw settings, taught by master stone setter Scott McIntyre. This technique combines collet setting and claw setting to enhance the visibility and sparkle of the gemstone. This is a fantastic course designed for intermediate-level jewellers with gemstone setting experience, and you can hear more about it in the episode.
Takeaways
This new online stone setting course focuses on advanced techniques.
Double gallery claw setting enhances the visibility of stones.
Scott McIntyre is a master stonesetter teaching the course.
The course is suitable for intermediate jewellers with prior experience.
Lifetime access to the course allows for flexible learning.
Creating bespoke settings adds unique value to jewellery pieces.
Community support is available through the Jewellers Academy Facebook group.Learn more about the course and enrol now with the 50% off early bird offer https://www.jewellersacademy.com/double-gallery-claw-setting
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We're so excited to share that the Jewellery Diplomas are now open for enrolment for a 2025 start. In this week's episode, Jess and Anna provide an overview of the diploma programs available, including updates and new content for the upcoming year. The conversation highlights the importance of community, mentorship, and the flexibility of online learning, as well as the tools and materials provided for students. Jess and Anna encourage listeners to attend open days and discovery calls to learn more about the programs and the growth that comes from committing to your learning.
Takeaways
Enrolment for the 2025 jewellery Diplomas is now open.
The Diplomas are designed to cater to various skill levels and interests.
Online learning allows flexibility for students with other commitments.
Updated content and new courses are being introduced for 2025.
Community and mentorship are key components of the programs.
Students receive lifetime access to course materials.
Hands-on projects, assessment and expert feedback help ensure skill development.
Tools and materials kits are available to make it easy to focus on the learning.
Open days and discovery calls provide opportunities for personalized guidance.
If this is the right next step for you, this is a great commitment to your growth and confidence.Check out the Diploma courses
Learn more on a live open day
Fancy a chat about your options? Book a no obligation discovery call
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In this weeks episode, jeweller Natalie Furlong shares her inspiring journey from a creative hobbyist to a successful jewellery business owner. She discusses her background in ceramics, the challenges she faced during her transition from ceramics to jewellery, and how the Jewellery Business Academy has supported her growth. Jess and Natalie touch on lots of important issues including the importance of following your passion, struggles with social media marketing, and the significance of community and accountability in entrepreneurship. She also offers valuable advice for aspiring jewellers and highlights her unique design philosophy.
Takeaways
Natalie's journey began with a desire for unique jewellery.
She transitioned from ceramics to jewellery making during lockdown.
The Jewellery Business Academy provided essential support and resources.
Social media remains a challenge for Natalie, but she is learning.
Pricing strategies are crucial for sustaining a jewellery business.
Community and accountability are vital for personal and business growth.
Natalie emphasizes the importance of following your heart in business.
Creative freedom is essential for design evolution.
Networking with other jewelleers has been beneficial.
Taking time for personal creativity is important for overall success.The Jewellery Business Academy is now open for enrolment. Join us for a year of growth starting in January 2025. Find out more about how you can revolutionise your jewellery business in 2025.
https://www.jewellersacademy.com/the-jewellery-business-academy
https://www.jewellersacademy.com/pricingNatalie's website
Natalie on Instagram
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In this week's episode, Anna Campbell and Jess Croft discuss their recent jewellery collaboration, the Good Girl Rebellion jewellery range. They share actionable advice on how to ensure a successful partnership covering essential tips such as finding the right collaborator, aligning your visions, maintaining respect and communication, navigating challenges, and celebrating milestones. If you've been thinking about how to approach and manage a partnership with an influencer or other brand, don't miss this episode. Takeaways - Collaboration can lead to greater creativity and success. - Finding the right partner is crucial for a successful collaboration. - Aligning visions helps avoid misunderstandings later on. - Respect and communication are the foundation of any partnership. - Regular check-ins can prevent misalignment and confusion. - Celebrate small wins to maintain motivation and excitement. - Be open to adapting plans as circumstances change. - Don't hesitate to ask for help when feeling stuck. - Sharing responsibilities can lighten the load for everyone. - A successful collaboration can lead to long-term partnerships. About Jessica Jessica Croft is the heart and hands behind Homebird Jewellery, based in Hull, East Yorkshire. For more than a decade, she’s been crafting jewellery that carries personal meaning and celebrates the unique stories of those who wear it. With a passion for traditional metal stamping and a love for affirmations, Jess creates sterling silver and solid gold jewellery that is designed to uplift, inspire and captures moments of joy. When she’s not at her workbench, you’ll find her cozied up at home with a good book, a blanket and accompanied by her cat Jeremy. www.homebirdjewellery.com Instagram @homebirdjewellery Follow Anna on Instagram @annaccampbell
Good Girl Rebellion Jewellery range
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We're so excited to launch the brand new Jewellery Business Academy for 2025. This is a newly filmed year-long program starting in January, designed to support jewellery entrepreneurs at any stage of their business journey. In this episode we explore the evolution of the Jewellery Business Academy program from its roots in the Jewellery Business Bootcamp to now. Exciting features of the new program are the community support, expert mentorship and the structured content that will guide you through essential business topics. This program is designed and supported by real-life jewellers in business and gives you the accountability and supportive environment to super charge your business growth.
Takeaways
The Jewellery Business Academy is officially open for enrolment.
- The program has evolved from previous Jewellery Business Bootcamp to a year-long program.
- Real-life case studies enhance the learning experience.
- The program is suitable for jewellers at any stage of their business.
- Monthly topics will guide participants through essential business areas.
- Community support is a key component of the program.
- One-to-one mentorship is included for personalized guidance.
- Accountability helps participants stay on track with their goals.
- The program encourages a flexible approach to learning and implementation.
- Participants can expect a supportive and collaborative environment.Jewellery Business Academy - Learn More and Enrol
Watch The Handmade Jewellers Documentary
Book - Start and Grow a Profitable Jewellery Business
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Got a passion for jewellery-making but not sure where to start? This week on the Jewellers Academy Podcast, Jess chats with Chloe Mayo and Anna Bonner, two inspiring students from the Foundation in Silver Jewellery course. Perfect for complete beginners, this mentor-supported online course lets you dive into silver jewellery making from the comfort of your home—complete with a tool and materials kit delivered straight to your door!
Tune in as Chloe and Anna share their experience, the incredible support they received, their favourite projects, and what’s next for them in their jewellery journey. Ready to spark your creativity? This episode is for you!
Anna on Instagram
Chloé on Instagram
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In this week's episode, the Jewellers Academy team announces the opening of a new jewellery training school in Brighton, UK - set to launch in early 2025. The conversation highlights the exciting opportunities for students, the community atmosphere, and the various classes and events planned for the new space.
Jess emphasises the importance of building a welcoming environment for both students and staff, and invites interested individuals to apply for teaching and operational roles at Jewellers Academy Brighton.
Takeaways
We are opening a new jewellery training school in Brighton. The school will cater to all skill levels, from beginners to professionals. In-person training will complement our existing online courses. We are looking for passionate jewellery tutors to join our team. The Brighton location will have a community-focused atmosphere. Classes will include diplomas and various jewellery-making techniques. The new space will provide ample room for creativity and collaboration. We aim to create a warm and welcoming environment for all students. The launch party is planned for February next year. Interested individuals should sign up for the mailing list for updates.Learn more about Jewellers Academy Brighton
Be the first to hear about news and classes
Job opportunities with Jewellers Academy Brighton
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In this week's episode of the Jewellers Academy podcast, host Anna Campbell talks with Janine Friston of The Female Business Network. Janine shares 7 ways to increase visibility for introverted jewellers in business, covering how to show up on social media, how to get seen on Google, tips for face to face networking and more. The tips shared cover: Social media essentials Reels without you in Google Business Profile Online interaction Email marketing Blogging Networking https://femalebusinessnetwork.co.uk/ https://www.instagram.com/femalebusinessnetwork/ https://www.linkedin.com/in/janine-friston-connector-and-small-business-mentor/ https://www.goodgirlrebellion.com/
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This week on the Jewellers Academy Podcast, host Jess sits down with award-winning jeweller Anelia Kuprina to dive into the fascinating journey of her career. Anelia shares the powerful moment she fell in love with jewellery-making and how her education shaped the jeweller she is today. She reflects on her early experiences as a bench worker with prestigious jewellers in London’s West End and Hatton Garden, where she mastered essential skills like soldering, repairs, and remodelling. These formative years led her to compete—and win—at the renowned Goldsmiths’ Craft & Design Council Awards in both 2008 and 2009.
Now the founder of her own bespoke jewellery business, Anelia Jewellery, she focuses on creating stunning fine jewellery commissions for her clients. In this episode, Anelia also offers an exclusive look behind the scenes of her role as a tutor in the all-new Jewellers Masterclass series, where she developed the exciting Decorative Collets masterclass.
Whether you’re a jewellery enthusiast, aspiring professional, or seasoned jeweller, this episode is packed with inspiration, insights, and career advice you won’t want to miss!
Anelia's website
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In this week's episode of the podcast, we at Jewellers Academy introduce our brand-new advanced stone setting classes, the Jewellers Masterclasses, designed for experienced jewellers ready to enhance your skills. The conversation covers the structure of the masterclasses, the support provided, and highlights the projects: Decorative Collets, Fishtail Setting, and Tiara Wedding Bands. Anna Campbell and I talk about the importance of community and mentorship in the learning process, as well as the accessibility and pricing options for you. If you are an advanced level jeweller looking for your next challenge or your a beginner looking to be inspired, this episode is for you. Main takeaways The Jewellers Masterclasses from Jewellers Academy are designed for advanced jewelers. Community support is crucial for effective learning. Each masterclass focuses on specific advanced techniques. The three masterclasses are: Decorative Collets, Fishtail Setting and Tiara Wedding Band Participants will have lifetime access to course materials. Live Q&A sessions and a staffed Facebook group will enhance the learning experience. The classes are structured to fit into busy schedules. Pricing options include individual classes and a bundle discount.
Chapters 00:00 Introduction to Advanced Stone Setting Classes 01:36 Overview of the Jewellers Masterclasses 04:46 Support and Community in Learning 09:21 Project Highlights: Decorative Collets 16:28 Project Highlights: Fishtail Setting 23:00 Project Highlights: Tiara Wedding Bands 28:27 Pricing and Accessibility of Masterclasses Advanced Stone Setting Masterclasses from Jewellers Academy https://www.jewellersacademy.com/masterclass-bundle Watch the live Open Day https://www.youtube.com/watch?v=HxYd5LniZxI -
This week on the Jewellers Academy podcast, Jess is joined by jeweller and product photographer Karen Young. They discuss Karen's top 10 tips for getting great photos of your jewellery with your smartphone. Covering the basics like don't forget to clean your camera lens! They also cover lighting, equipment, how to plan your shots and more.
We would love you to join our free 5 day Jewellery Photography Challenge, starting on 16th September 2024 and you can find the daily prompts now on the link below so you can make a start. Plus right now, you can get 50% off our brand new Photographing Your Jewellery Using Your Smartphone online course packed with tips on photographing and editing your photos on your phone.Enrol on the course now, 50% off (limited time only)
https://www.jewellersacademy.com/smartphoneJoin the FREE 5 day Jewellery Photography Challenge
https://www.jewellersacademy.com/blog/2024/join-the-free-jewellery-photography-challengeLearn more about Jewellers Academy
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There are just 16 weeks until Christmas which is traditionally a busy time for jewellers. In this week's episode of the Jewellers Academy podcast, Jess and Anna Campbell discuss how to effectively prepare your jewellery business for the Christmas season, breaking down the actions by month sharing what to do and what not to do to have the best and most profitable Christmas yet.
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In this week's episode, host Elin Horgan chats to Emma Stanton, a jeweller from Hove, East Sussex. Emma shares her journey into jewellery making, which began 19 years ago after taking evening classes. She discusses how her design process evolved from early inspirations, such as the sea, to focusing on shapes and textures. Emma also reflects on the challenges of being self-taught, overcoming imposter syndrome, and her preference for working with materials directly rather than sketching. Her work often draws on ancient relics and natural elements, blending traditional techniques with her unique artistic vision.
Emma's website
Emma on Instagram
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In this week's episode, Jess chats to Luke Brient, a jeweller who specialises in unisex jewellery featuring large gemstones and unique textures from sandcasting, shares his journey into the craft. Initially studying Industrial Design at Loughborough University, Luke turned to jewellery making during the COVID-19 lockdown, inspired by a stint working at a jewellery packaging company. He discusses his process, including his early experiments with 3D printing and sandcasting, and how his business grew primarily through Instagram, starting with friends and family. Today, Luke's business is mostly bespoke, with customers drawn to his distinctive style, though his collections serve as a guide for those seeking custom pieces.
Luke's Instagram
Luke's website
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In this week's episode, host Kim Thompson chats to Katie Tovey-Grindlay, a social media and marketing coach with a unique journey. Katie shares how she transitioned from running a local dog walking and home boarding business to becoming a social media coach. Katie emphasises the importance of authenticity in her work, particularly as someone who is neurodiverse. She discusses the challenges of maintaining a professional facade and how embracing her true self, despite potential judgment, has been crucial for her business and personal growth. The conversation also touches on the benefits of collaboration over competition, and the value of being genuine in a world often focused on appearances.
Katie on Instagram
Katie's website
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