Episodes

  • I lost my first business in the blink of an eye. And in this episode, I’m sharing that story.

    As some folks may know, I used to publish a premium newsletter for stock market investors in the late ’90s and early 2000s. I gradually built up a loyal following of over 800 people, pulling in hundreds of thousands in annual subscriptions. But the business relationship I had with my partner at the time just wasn’t a great fit, and poor communication slowly eroded our dynamic. One Monday, I got a phone call that shook me to my core: My partner was starting his own business and taking our subscribers with him. Just like that, everything I’d been building for 8 years evaporated.

    This time period was one of the most difficult in my life. Yet now I look back on it with a smile. At that moment, I already had an inkling of what I might do next. But I had no idea just how much success – and mind-blowing impact – I would get the great privilege of experiencing in the years to come.

    Key topics discussed:

    My First Business: How I started my first business from scratch, and the nature of the dynamic between my partner and me at that time.

    The Big Moment: One phone call was all it took to dissolve an 8-year working relationship and erase my entire working income. I unpack what that felt like.

    The Next Chapter: The seeds of what was to come were wrapped up in that fateful moment, and I share how I strategically pivoted to the next stage of my career.

    Key takeaways:

    Business challenges big and small can be seen as opportunities to grow and adapt – if we approach them with a resilient, positive spirit.

    My network of fellow entrepreneurs was my life raft, and there’s no way I’d have been able to push through without them.

    Overcoming challenges is like lifting weights. The more reps we get in, the stronger those muscles get. And tackling small challenges prepares us for the big ones.

    Access other Dare to Launch bonus content by going to http://DaretoLaunchShow.com/taco

    More about Jeff Walker - http://www.JeffWalker.com

    Jeff’s YouTube channel - https://www.youtube.com/@productlaunch

    Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

    Got a question for us?

    Go to DaretoLaunchShow.com to send us a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even feature your review on the show!

  • Join your hosts Jeff Walker and Chris Saunders in welcoming Jeff Noble to the podcast this week! Jeff is the founder of Noble Initiatives, which provides education and support to families affected by fetal alcohol spectrum disorder (FASD). Through his online training, in-person sessions, and consultations, Jeff spreads the word about the underdiscussed spectrum of FASD and helps families provide better care for their loved ones. Jeff knows his stuff, but as he mentions in today’s chat, he doesn’t have a PhD or advanced degree in his field. He’s become an expert by supporting struggling families for years and years, finding the behavioral strategies that work and the messaging that connects with people. Once he found his calling, Jeff dove into it headfirst and never looked back. Today’s chat is about pushing through anxiety and imposter syndrome, taking that first leap, and figuring things out along the way. Jeff is a real character – he’s overflowing with heart and wit. And his tips aren’t just for beginners – he knows a thing or two about pushing through adversity too.

    Join the Launch Masterclass at https://getyoulaunched.com

    Key topics discussed:

    Becoming an Expert: Jeff cultivated his expertise not through education but through a variety of professional and personal experiences. He advises others to do the same.

    Anxiety and Imposter Syndrome: Feeling like you’re not qualified is unfortunately just part of the deal. Jeff offers up some key advice on how to push through.

    Launch First, Fix Later: Jeff encourages listeners to just do that first launch. His first one wasn’t huge, but that tiny bit of success propelled him towards his dream.

    Key takeaways:

    Being around other entrepreneurs while they did six-figure launches blew Jeff’s mind. He didn’t realize those numbers were possible. And their mindset was contagious.

    People don’t care about you until you have the answers they want. If you have truly valuable information to share, the people will come.

    The entrepreneur lifestyle is about having the freedom to live however you want to live. When Jeff lost some family members, he was able to give himself time to grieve.

    Connect with Jeff Noble

    Instagram: @fasdsuccess

    YouTube: https://www.youtube.com/@FASDSUCCESS

    Facebook: FASD Success

    www.fasdsuccess.com

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

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  • On today’s bonus episode of Dare to Launch, we wanted to give you folks a special sneak peek into this year’s Launch MasterclassTM! Jeff went live to answer questions and offer guidance to this year’s cohort of bright entrepreneurs. Every question provided a fantastic opportunity to shed light on the unique challenges and satisfying rewards of launching in 2024, so be sure to tune in and take notes! Whether you’ve launched several times before or you’re just getting started, our annual masterclass is the best way to brush up and make sure you’re on track. And if you couldn’t make it to this one – we’ll be going live again on Saturday and Sunday this weekend (August 24th-25th). Don’t miss the rare opportunity to get 1-on-1 advice from Jeff Walker himself!

    Register for the FREE Launch Masterclass at https://getyoulaunched.com

    Got a question for us?

    Go to https://www.daretolaunchshow.com/p/ask-a-question/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • Join your hosts Chris Saunders and Jeff Walker in welcoming Thembi Bheka to the podcast this week! Thembi is a longtime Launch Club member, a recipient of our Launch Club Spokesman award, and the founder of Digital Marketing Demand. Her course educates and empowers disadvantaged African women by training them for virtual assistant positions at tech companies worldwide. Fleeing a difficult situation in Zimbabwe, she moved to Canada with $5 in her pocket, where she worked as a nurse for many years. After some successful real estate investments, she was able to create her own real estate business. In the end, she realized her true calling was to help women escape abuse and poverty back in her home country. In today’s episode, Thembi walks us through the highs and lows of running an impact-driven business, the importance of pricing out business services based on real value, and how her community and purpose has pushed her over the years. Whether your business is dedicated to a cause or not, Thembi’s story is full of valuable insight into finding a niche, staying motivated through adversity, and understanding the worth of your unique talents.

    Join the Launch Masterclass by going to https://GetYouLaunched.com

    Key topics discussed:

    Finding Your Purpose: Thembi’s road to entrepreneurship wasn’t an easy one. But her difficult upbringing motivated her to seek a better life and find her purpose.

    Impact-Driven Business: Working for a humanistic cause is full of risks and rewards. Thembi discusses some of the realities of supporting disadvantaged women today.

    Pricing Your Services: Many entrepreneurs creating services for impoverished communities struggle to price their services. Thembi’s approach is simple.

    Key takeaways:

    “What’s the worst that could happen?” is Thembi’s life motto. She urges us all to ask ourselves this question when we start to doubt ourselves.

    Whatever you feel most passionate about changing in the world is what you should pursue. Otherwise, you may not have the personal investment to stay the course.

    You need to surround yourself with entrepreneurs who are just as motivated and dedicated as you are. Every successful business owner has a community.

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • In this special BONUS episode of Dare to Launch, Jeff Walker, Chris Saunders, and our Marketing Lead Dan Walker give you a rare “behind the scenes” look at our annual Launch Masterclassℱ. This is an annual FREE event where Jeff teaches the latest and greatest strategies for launching your online business. The story of Launch Masterclass has been one of constant reinvention and refinement. Ever since Jeff first debuted the Launch Masterclass in 2005, he’s been committed to leveling up the content and improving the delivery of that content. There have been many evolutions of the Launch Masterclass from PDFs and discs back in the old days, to screen-recorded videos, all the way up to interactive live-stream technology. This year’s Masterclass is the culmination of those 2 decades of experience, refinement, and evolution. It’s everything Jeff’s learned about delivering HUGE value packed into two weeks of training video, live calls, and community building. As Jeff and Dan see it, the challenge every year is to offer incredibly rich, free content and deliver it in as consumable and impactful a method as possible. Whether you’re a longtime fan of Jeff Walker’s teachings or just coming into his orbit, the Launch Masterclass is the perfect first step.

    The Launch Masterclass is only happening from Aug 15th - 29th

    Register for this year’s Launch Masterclass by going to www.GetYouLaunched.com

    Key topics discussed:

    The History of Launch Masterclass: Jeff and Dan take a walk down memory lane and talk through the different ways in which the class has evolved over the years

    Launch Masterclass Structure: There’s a very intentional way in which the class is laid out, and Dan helps break down the thought process behind this architecture

    The Ultimate Goal: Creating the best free launch training in the world is the main goal, it’s just a question of refining the content and the process

    Key takeaways:

    Jeff could teach about the launching process for hours and hours. The real challenge is knowing exactly what to teach in order to have the biggest impact.

    Spontaneous challenges and opportunities have a way of appearing every year, and Jeff has made leaning into those surprises a key part of the process.

    Above all, Jeff and Dan work to make this launch a truly exemplary example of what the course itself teaches. If viewers are paying extra attention, they’ll learn even more tricks to the trade by seeing how Jeff rolls out the launch.

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • It was a beautiful spring day in 2005
 and when I hung up the phone, my business was GONE.

    This is the story of how I started over, in a brand-new market, with a brand-new product that would eventually become known as Product Launch FormulaÂź.

    In my first business, it took six long years to reach a million dollars in sales. With this new business, it took just six months.

    In this episode, we dive into that crazy ride
 along with some of the key things that made all the difference.

    We also discuss:

    The Early Days of Online Marketing: This industry was crazy tight-knit back in the early 2000s. It felt like a handful of us were working together to invent the future of online marketing.

    Building Social Proof: How I was able to get 10,000 people on one phone call (in 2005, this meant patching together bridge lines!), and leverage my relationships with key players in the industry to position myself as an expert in my prelaunch content.

    My First JV Partners: How I came into a brand-new market as a virtual nobody
 and less than six months later had some of the biggest names in the industry promoting for me.

    Market Longevity: Back in those early days, it was rare for anyone to sell the same product for more than a few months, let alone years. But that first launch gave me a different idea


    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    Go to DaretoLaunchShow.com/taco to access the bonus vault

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • Get access to the Dare to Launch Bonus Vault: https://www.daretolaunchshow.com/taco

    Join your hosts Jeff Walker and Chris Saunders in welcoming Emma Johnston and Eleanor Mann to the show this week! Emma and Eleanor are the founders of The Reconnected, a revolutionary resource for the modern parent. Their courses and online community provide parents with the emotional and practical tools necessary to connect with and responsibly raise their children. They’ve been incredibly successful not just in launching their business but in converting their existing audience away from Instagram and onto their own independent app. They’ve also cultivated an intensely supportive following by setting the tone early on, and have never once had to moderate their community. In today’s episode, we dig into how they were able to establish that intimacy, and how their coaches have been successful in maintaining it. We also dive into the nitty-gritty of offering captivating free resources, transferring a devoted following across platforms through unique perks, the vital connective magic of the live event, and how introverted entrepreneurs can utilize technology to speak to thousands of people. Emma and Eleanor have cultivated one of the most genuine, supportive communities out there, and it’s no happy accident.

    We discuss:

    Why Emma and Eleanor offer transformation to everyone, not just paid subscribers (and how it leads to conversions down the road)

    Why they believe the best way to foster intimate, personal connections is through live events

    Why they choose to host their community in a private app (and how they migrated their community from Instagram little by little)

    How setting the tone with your followers right at the beginning is crucial (and why it makes all the difference down the road)

    Key Takeaways:

    Be Authentic: Emma and Eleanor don’t try to be perfect on their live streams, and their following loves it. They’re not pretending to be anybody they’re not.

    Set the Tone: If you create a positive, supporting environment at the outset, your community will follow the lead (and you’ll never have to worry about removing bad apples from the bunch).

    Look at the Camera Like It’s Someone You Love: Teaching thousands of people can feel incredibly daunting. The key is to focus on one special person at a time.

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • Access the Dare to Launch bonus vault by going to https://www.daretolaunchshow.com/taco

    It’s hard to beat the rags-to-riches entrepreneur origin story. By nature they’re uniquely entertaining, often harrowing, and always motivational. We decided it was time for Jeff to enter his own success journey into the Dare to Launch canon. In the mid-90’s, Jeff had quit his job to be a stay-at-home dad. He and his wife were just scraping by, living paycheck-to-paycheck. With a lot of free time on his hands, Jeff had begun to study the stock market and get into some small-scale trading. He figured he’d start an investing newsletter to share his findings. Soon enough he had a loyal following of about 800 people who loved what he was doing. After some discussions with his mentor, he outlined a paid model and a way to launch it in a coordinated sequence
 before he even knew what a sequence was. The rest was history. Jeff took that first big leap and never looked back. And if you haven’t already followed his lead, we know this story will inspire you to take action!

    Key topics discussed:

    Making the Leap: How’s Jeff’s utter desperation to make money from home gave him the courage to start providing a valuable resource to his followers

    Now vs. Then: Jeff and Chris discuss the differences between 90’s internet marketing and now, and how many online coaches/creators are still taking the wrong approach.

    The Art of the Sequence: Jeff didn’t realize it at the time, but his first launch included the kind of email sequence that would be essential to Product Launch Formula

    Key takeaways:

    Mentorship is Key: Jeff had an incredible mentor in those early days, and Jeff wouldn’t have had the confidence to launch without someone in his corner.

    Find Community: At every pivotal moment in Jeff’s career, he needed a community of like-minded folks to bounce his ideas off of.

    It’s Always a Stretch: Jeff didn’t believe that people would pay him for his insight. It’s always a gamble, but taking that chance is the only way to step into greatness.

    It’s a Value Exchange: It may seem bold to ask strangers for money, but you’re providing them value, and that’s worth something. It’s worth a lot, actually!

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • Get access to the Dare to Launch Bonus Vault and the Transformational Value Manifesto free: https://www.daretolaunchshow.com/taco

    Join yours hosts Jeff Walker and Chris Saunders in welcoming Amy Small to the show this week! Amy is the genius behind Knit Collage, an inclusive community for wildly creative knitters and crocheters. After years of exhausting design jobs and a few wrong entrepreneurial turns, Amy crystallized her golden idea: the-knit along. She realized she had the resources and the design expertise to provide the yarn, the designs, the online courses, and the community support directly to consumers. And when she made each course into an 8-week sprint, she was amazed at how her customers helped each other out, and how learning how to knit became a catalyst for transformative self-actualization for her customers. Through this model, Amy created a lucrative business based on her ability to craft unique yarn and creative designs, and release them as limited-edition drops alongside time-sensitive online courses. There are so many incredible business lessons to absorb in this episode around building a following, weaving scarcity and transformation into your business model, and staying true to yourself. Amy did it her way and hit the jackpot at the same time – she’s a perfect case study of the modern entrepreneur.

    Key topics discussed:

    Follow Your Passion: The importance of your own passion and innate creativity in starting a business

    Selling Transformation: The necessity of baking a transformative experience into your business model (Amy sells the ability to access your inner child)

    Find Scarcity: How Amy also weaves the element of scarcity into her operation by dropping limited-run physical products

    Inclusivity: Amy’s strategic efforts to foster an inclusive community around knitting

    Key takeaways:

    Be Yourself: Amy had to learn the hard way not to tailor her creativity to market demands

    Keep it Simple: Don’t overwhelm your following with constant changes to your offer. It’s confusing for your customers and overwhelming for you and your team!

    Foster Community: Building up an enthusiastic community will help your product expand in all kinds of exciting ways

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • Get Jeff's AI Playbook FREE at https://Daretolaunchshow.com/ai

    Join your hosts Chris Saunders and Jeff Walker in welcoming Michael Walker to the show this week! Michael is the founder of the Modern Musician, a company dedicated to helping musicians grow their fan bases and build sustainable careers in the industry. His story starts in high school, where he formed a band called Paradise Fears with his close friends. Desperate for some exposure, he and his bandmates used an ingenious strategy called “tour hacking” to grow their fanbase. Before long, they were touring the world, climbing the iTunes alt-rock chart, and multiplying their revenue by a significant factor. And the key principle behind this success, as Michael emphasizes, was connecting with fans on a personal level. After a few key conversations at my PLF Live event pushed him in the right direction, Michael figured out how to teach aspiring musicians his approach to personal connection first through 1-on-1 coaching, and then through his patented masterclass. He’s now helped thousands of musicians build sustainable careers and cut through the competition, and established a million-dollar business along the way. Being a modern musician also means utilizing technology, and Michael offers some insight into how the internet and AI have created huge opportunities – and a few big challenges – in the current landscape. Whether you have a creative background or not, Michael’s story is a perfect case study in how to use the entrepreneurial spirit to turn your passion into a lucrative career.

    Key topics discussed:

    Michael’s “Tour Hacking” Technique; His band would follow successful alt-rock bands on tour so they could sell CD’s and chat with their fans while they waited in line.

    Failure to Launch: Michael’s first launch was a dud from a sales perspective
 but as is often the case, it taught him everything he needed to make his second launch a winner.

    The Modern Musician: Michael walks us through the pros (freedom, resources) and cons (clutter, competition) of today’s music industry.

    Standing Out: How Michael focuses on competing with value instead of competing with price, and how personalization is the way of the future.

    Key takeaways:

    The quality of the product or service isn’t the most important thing. Finding the right audience and communicating with them in a genuine way is what really matters.

    We all have untapped resources within us and we have to discover how to use them in creative and genuine ways.

    Once you know your audience well enough, you can cut through the noise by authentically focusing on how to serve their needs.

    If you’ve cultivated the right audience, selling a high-ticket offer to a small group of customers is no longer a challenge.

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • Become a PLF affiliate and make 40% commission on any PLF sale from your traffic to the Launch Masterclass Aug 15 - 29.

    Sign up here: https://productlaunchformula.com/affiliate/

    Join your hosts Jeff Walker and Chris Saunders in welcoming Mark Duffield-Thomas to the show this week! Mark and his wife Denise run a highly-successful coaching and mentoring business focused on helping entrepreneurs scale up their operations and establish themselves as experts in their communities. Mark and Denise also happen to be the most-successful affiliate marketing partner in the history of Product Launch Formula. This powerful duo has won the annual PFL affiliate marketing competition 6 out of 7 years! Today on the show, Mark breaks down his experiences in affiliate marketing, emphasizing the mutually-beneficial nature of these kinds of partnerships. As Mark explains, affiliate programs are a fantastic way to learn more about the launching process, get more exposure to like-minded entrepreneurs whom you admire, and learn valuable lessons which can be funneled directly back into your own business. The right amount of time and resources must be allocated to run these campaigns properly, however, and Mark speaks on how he and his wife have developed their winning approach over the years. If you’re considering dipping your toes into the world of affiliate marketing, we can’t think of a better primer than this chat with Mark! It’s a pretty strong dose of inspiration and camaraderie for the more seasoned partners out there too!

    Key topics discussed:

    Personalization: How reaching out to your audience in custom-tailored communications is becoming the real difference-maker in affiliate marketing.

    Choosing Carefully: Mark recommends only partnering with businesses which he actually supports and fit his specific criteria for success.

    The Process: Like any successful operation, Mark and his wife have a detailed multi-phase process. Mark breaks down what goes into each stage.

    Making Adjustments: Knowing which levers you can strategically pull throughout the process is key to keeping your program going strong.

    Key takeaways:

    Diversity of Approach: Successful affiliate campaigns need to use the full suite of marketing tools: blogs, emails, podcasts, live calls, social media, and more.

    Communicate With Your Audience: It’s crucial to have a pulse on the struggles your audience is facing in order to provide relevant resources.

    Seek Mentorship: Think of these programs as a way to build relationships with other entrepreneurs whom you admire.

    Maximizing Leads: Perhaps the most important part of the process is ensuring the highest volume of quality leads in the initial stages of the process.

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • Get Jeff's AI Playbook FREE at DaretoLaunchShow.com/AI

    Join your hosts Chris Saunders and Jeff Walker in welcoming Nick Ortner to the podcast this week! Nick is the creator of The Tapping Solution; a hugely-popular app, book, and online resource which provides revolutionary meditations to help ease everything from anxiety to chronic pain. Like many of the entrepreneurs we bring on the show, Nick’s journey is anything but linear. He takes us through the various stages of his career, from innovating in the tele-health space in the early aughts, to making an indie documentary, to essentially inventing the modern conception of the marketing summit, to developing an app from scratch. Since discovering the health benefits of Tapping at a Tony Robbins event in 2000, Nick has been dedicated to spreading this holistic practice to the world through every medium within his grasp. The lessons learned along the way have been innumerable, but we dig into some of the big ones: the value of providing substantial free content, the right and wrong way to organize a summit, and how focusing on doing genuinely good work over a long period of time will only bring you wealth in business and in life. Nick’s strategies for building trust and curating excellent summits are just too good not to share. I know you’ll walk away with tons of new ideas and a reinvigorated commitment to your business.

    Key topics discussed:

    Creating a Summit: How Nick developed his approach to organizing summits through trial and error, and how he continues to perfect his methodology.

    Offering Free Content: In building his business, Nick has found time and time again that giving out substantial free content is the only way to build a loyal following.

    The Tony Robbins Effect: Many of the folks we work with have been affected by Tony’s work and Nick is no different. Nick tells us about his full circle journey with Tony.

    The Sandy Hook tragedy: How the horrendous school shooting, which happened minutes away from Nick’s home, led to some of his most impactful work.

    Key takeaways:

    Taking advantage of multiple outlets is key! Nick owes a lot of his success to embracing a multi-faceted approach to promote his life’s work.

    We have to focus on content first. Especially when planning a summit, it’s essential to make every part of the event unique, educational, and engaging.

    Product management is essential in building a good app. Nick emphasizes the importance of having a person solely dedicated to testing and shaping your app.

    The best way to attract experts to your summit is by showing them you genuinely love their content and know what they’re all about.

    Building a good business foundation is more important than some of the more public-facing stuff. And that includes taking care of your team!

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • Join your host Chris Saunders for an extra special episode of Dare to Launch featuring three of our Product Launch Formula Coaches: Jolene, Barry, and Julie! On DTL we like to think of entrepreneurship in three stages, and each of these three coaches focuses on a different one: creating your offer and embarking on your first 50K launch, turning that 50K launch into a six-figure launch, and scaling your business up to the seven-figure level. Each stage of this continuum presents its own unique challenges and considerations, and our coaches have collected some keys to success, as well as some common pitfalls to avoid, over the years. As we talked through these trends, we kept coming back to one crucial element over and over: the necessity of a strong community at every stage of this sequence. Whether you’re trying to articulate your offer for the first time or you’re 3 days into a seven-figure launch and floundering, the ability to access a supportive, experienced community has consistently proven to be a key necessity for successful entrepreneurs. We go deep into cultivating the mindset necessary to put yourself out there, knowing when it’s time to scale up and start building out your team, and the fundamental question you need to ask yourself before you decide to take your business to the moon.

    TALK TO A LAUNCH CLUB EXPERT

    Key topics discussed:

    Articulating Your Offer: Spelling out what it is you want to sell can be tricky. The key is knowing the right questions to ask and where to look for more information.

    The Value Ladder: Starting out, entrepreneurs want everything and they want it fast. It’s important to understand the steps to success and how to take them one at a time.

    Task Delegation: As we scale up our businesses, we must also start to offload responsibility in order to free up our time. Barry offers up a handy strategy for doing just that.

    Community is Essential: Jolene emphasizes the myriad benefits of having a community of like-minded individuals to turn to in tough times.

    Serving Others: Julie emphasizes the impact that high-level entrepreneurs can have on the world, and understanding the implications of shooting for the moon.

    Key takeaways:

    Community is a cheat code. Having a support system means that you can move through the stages of success at a much quicker clip.

    We have to do the market research to make sure that people are actively asking for what we have to offer. Then we can focus on speaking the right language.

    We can’t fear our competition. Instead, we need to observe what they’re doing and see how we can do it better and with an injection of our own unique qualities.

    Fully utilize your mentor or coach. You need to work with someone who’s been there before to navigate the noise when your business starts to become bigger than you.

    Understand what you really want! If you truly want a million dollar business, then you can put the pieces in place to make that happen. But if you don’t actually want to go that big, don’t create a business you don’t actually want to run.

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

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  • Get access to this week's Dare To Launch Bonus by Texting: Bonus4 to 1-888-530-0282

    Join your hosts Chris Saunders and Jeff Walker in welcoming Mel Abraham to the show this week! Mel is a renowned entrepreneur, speaker, author, and expert in the field of financial freedom. A recurring theme this season has been the reality that entrepreneurship, and really success in general, is hardly ever a straight line. And Mel’s story is yet another fascinating testament to that truth. In recounting his difficult journey from a working-class childhood to multi-millionaire entrepreneur, it seems like almost every major success was prelude to a period of difficulty. And instead of getting beaten down by these hard moments, he chose to pick himself up, learn from his mistakes, and push forward. Realizing he’d worked so hard he missed out on years of his son’s childhood was the first blow. Losing millions to a Ponzi scheme was the second. Discovering he had bladder cancer in 2019 was the third. But he was able to navigate all of the above and more because of his lifelong commitment to building what he calls the Money Machine. In today’s chat, Mel acts as financial guru and walks Jeff and Chris through how he built the money machine that has saved his life multiple times over. Even if you’re already a pro at money management, Mel’s story is a fascinating case study in self-awareness, proactive thinking, and the triumph of the human spirit. We highly recommend picking up a copy of Mel’s new book “Building Your Money Machine.”

    Key topics discussed:

    Money and Freedom: Mel discusses the popular misconception that money will bring you freedom and happiness in life, and how that’s not always the case.

    The Value of Hardship: As has become a theme this season, Mel shares some important hardships and how they helped him become a better person.

    Financial Harmony: Another popular misconception is the idea of work-life balance. Mel reframes this concept as “financial harmony,” why it’s different, and how it works.

    Talking About Money: Many people are afraid to even discuss money and as Mel sees it, breaking down that barrier is the first step to financial liberation.

    Resisting Temptation: When revenue starts to come in, people tend to want to dramatically level up their lifestyles. Mel lays out the smart way to level up.

    Key takeaways:

    Money is not the key to freedom. You can be rich and have no absolutely no control of your time or lifestyle.

    Your relationship with money is literally a relationship. If you become passive in that dynamic, the relationship will wither.

    You have to enjoy the journey to financial freedom or you won’t enjoy the end result. Rewarding yourself responsibly must be part of the process.

    We need to assign a job description to every dollar we make before we earn it. That means understanding exactly where your money is going to go at all times.

    We need to say “I will” instead of “I want.” Those declarations help you understand how all of your actions pull you closer towards achieving your goals.

    Resources Referenced in the episode:

    Mel’s book “Building Your Money Machine.”

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

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  • In today’s episode of Dare to Launch, Jeff Walker and Chris Saunders welcome the hilarious Will Hamilton to the show! Will is the founder of Fuzzy Yellow Balls, a hugely successful platform for online tennis classes taught by legends like The Bryan Brothers and Martina Navratilova. He’s also a bonafide stand-up comedian in Washington D.C., which is why today’s discussion centers around the connection between comedy writing and copywriting. In his experience, Will has found that humor can be a fantastic tool in copywriting when used correctly. He’s also found that joke structures mirror copywriting in a fascinating way, especially in terms of building and releasing tension. We also dive into the ways in which high-performance tennis mirrors high performance in the business world. And finally, Will shares a few golden nuggets he’s learned from churning out content over the years which we know you folks will really enjoy. As a skilled tennis player and entrepreneur, Will has tons of valuable insight into the mindset and discipline you need to put yourself out there and keep at it no matter what.

    Get the Free Surprise bonus by texting BONUS3 to 1(888)-530-0282

    Key topics discussed:

    Lessons from Tennis Pros: Working with tennis legends over the years has taught Will countless lessons about focus, discipline, and preparation.

    Setting Goals: As Will started to find success as an entrepreneur, he found himself adjusting his goals and expectations to build the life he wanted to live.

    Comedy and Copywriting: The craft of writing jokes is actually incredibly similar to the craft of writing copy. Will breaks down the similarities and differences.

    The Content Grind: Will emphasizes that the only way to get better at making content is to keep at it, ignore the haters, and use the helpful comments to get better.

    Key takeaways:

    Certainty is a Necessity: Starting out as an entrepreneur is tricky, but you have to believe in yourself extra hard to overcome those initial struggles.

    Play the game you want to win. Running a billion-dollar business involves massive sacrifice, so make sure you set the bar at the right level for you and your goals.

    Humor is Valuable: If you’re able to be appropriately funny in a presentation or in your marketing you’ll stand out from the crowd.

    Nobody Cares About You: Be willing to not be the best in the world right away. If your content flops, nobody saw it. Keep trying, tweaking, and reframing your ideas.

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
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  • Join your hosts Chris Saunders and Jeff Walker this week as they dive into an evergreen topic: mental resilience. Growing Product Launch Formula from a one-man operation to a robust 40-person team has taught Jeff countless lessons about leadership, communication, and organizational flow. And like any business venture, there have been peaks and valleys along the way. One of the biggest factors in Jeff’s success has been his ability to maintain a sense of mental resilience through thick and thin. Key to today’s discussion is a concept from the great Jim Collins book “Good to Great”: the Stockdale Paradox or “Stockdale Moment” as Jeff calls it. Collins believes that in difficult moments, great organizations and leaders thrive by maintaining unwavering belief in their mission and tackling challenges head-on. This idea has been a kind of north star for Jeff in times of struggle, with the COVID-19 pandemic serving as an important example. Jeff looks back on the hysteria and uncertainty of 2020, and how he tackled that moment of disorder and shepherded his company to the other side. He also offers up some other nuggets of wisdom he learned from traveling to Richard Branson’s island, from listening to Ex-Navy SEAL Jocko Willink’s podcast, and from reading Victor Frankl’s “The Man’s Search for Meaning.” Above all, Jeff explains that the key to resilient leadership is maintaining a progressive, forward-thinking perspective.

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    Key topics discussed:

    The COVID-19 Pandemic: Jeff recalls the difficulties that Product Launch Formula went through in 2020 and how he was able to move forward.

    Organizational Communication: In difficult times, Jeff believes strongly that we need to be able to emote and discuss freely within our organizations.

    Jeff’s Love of Meditation: Jeff’s daily meditation practice has a ripple effect on how he acts in every situation throughout the day.

    Perspective vs. On-the-Ground Knowledge: As the leader of the company, Jeff reflects on how he now has more perspective, but less information on the daily happenings of the company, and how leaders must be able to balance these two opposing forces.

    The Stories We Tell Ourselves: We’re all constantly creating self-mythologies about our lives. Jeff believes that we have the choice to make these narratives solution-based instead of problem-focused.

    Key takeaways:

    Mental resilience is experiencing a setback and understanding that it’s an event, it’s not who you are.

    We need to address problems, but we can’t dwell on them. How do we move forward?

    As you move higher up in a company, you’re responsible for less daily tasks, but you’re responsible for more time. You have to become a visionary.

    We have to remain inspired and positive at all times. Then when adversity rears its head, we’re ready to take it on.

    True leaders must adopt a servant mentality. How can we best serve our team and our company?

    Resources Referenced in the episode:

    “Good to Great” by Jim Collins

    “The Man’s Search for Meaning” by Victor Frankl

    Jocko Willink’s podcast “Jocko Podcast”

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • Join your hosts Chris Saunders and Jeff Walker in welcoming Michael Maidens to the podcast this week! Michael is an entrepreneur, educator, and lifestyle creator. He also happens to be an incredibly skilled tennis instructor, and you’ll see why that’s worth mentioning shortly! Over the years, Michael has shepherded over 90 successful launches, helping all kinds of businesses, projects, and products get off the ground. In today’s episode, Chris and Jeff dig into Michael’s specialty: authenticity online. Due to the COVID-19 pandemic and the boom of the online knowledge-based economy, flocks of coaches, specialists, and creators have turned to developing coaching platforms. And in this increasingly crowded space, the key to standing out is all about showing the world exactly who you are through authentic marketing. As Michael sees it, there’s a bit of bravery required. Being your true authentic self online can be intimidating, but at the end of the day, all you really have to distinguish yourself from the pack is...you! Sure, there might be 50 other folks offering coaching for your expertise, but none of them are exactly like you. Leaning into your authentic self, and infusing that individuality into your marketing copy and your offer, is the key. There will be some roadblocks and risks along the way. And with this self-revelation often comes a fear of rejection. “What if people don’t like my true self?” That’s where bravery comes in. You have to keep trying. If you don’t succeed right out of the gate, the timing could be off! Or perhaps your copy just isn’t fully aligned with your personality. The more time you spend refining your offer and your copy to reveal your authentic self, the closer you’ll get to where you need to be. Above all, Michael preaches the importance of focusing on outcomes in your offer. We can’t just tell people how many videos or workbooks they’ll get with our services. People need a promise of what they will become at the end of the process. And if you can make that promise so exciting that people genuinely want to share it, you’re on the right track.

    For the Bonus Discussion with Michael: Text: BONUS2 to 1(888)-530-0282

    Key topics discussed:

    Michael’s’ Story: How he went from a tennis pro to a visionary entrepreneur and how the lessons he learned from tennis apply to his work today.

    The Current Online Landscape: How our online arena has become ultra-competitive and what we can do to stand out.

    The Product Launch Formula Effect: Jeff and Michael discuss how they met, how their relationship has grown, and how our live events and masterminds have impacted Michael’s journey.

    Michael’s First Huge Success: Michael explains how a hugely successful documentary launch taught him a million lessons about marketing and set him on the right path. Plus, Jeff and Chris remind him that he accidentally invented the standard for documentary marketing.

    Jeff’s Experience with Authenticity Online: Jeff walks us through the humble beginnings of his online newsletter in 1996 and how he learned the true value of authenticity.

    Key takeaways:

    Authenticity makes up for credentials. When you’re getting started, you might not have the necessary credentials to compete with other players. But what you do have is your personality and your individual perspective. Lean into that.

    Authenticity is the most sustainable mode of communication in marketing. When you’re not forcing anything, your marketing will feel natural. You’re not ending your livestream or your webinar feeling like a fraud or a trickster. You just continue being yourself!

    We don’t need to sell to everyone. No matter what your specific makeup might be as a person, there is an audience of people who want to hear from you.

    Imposter syndrome is healthy. It’s a sign that you have heart, empathy, and you’re not blinded by arrogance. Reframe it as a gift.

    Visualize the outcomes you want your customers to get, and then pull from your knowledge only the most essential bits of information. Don’t cram everything you’ve ever learned into your offer; curate a specialized experience.

    Where to find Michael Maidens: Learn all about Michael and his courses here: www.michaelmaidens.com

    Resources Referenced in the episode:

    PLF Platinum Plus Mastermind

    PLF Live

    JeffWalker.com

    Product Launch Formula - jeffwalker.com/programs/product-launch-formula

    Jeff’s book Launch - jeffwalker.com/programs/book-launch

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!

  • Episode Overview:

    In this episode of "Dare to Launch," hosts Chris Saunders and Jeff Walker are joined by Mike Michalowicz. Mike is an entrepreneur, keynote speaker, and author known for his innovative approaches to profitable business practices. His latest book, "All In," focuses on creating and leading high-performing teams. We’re big fans of Mike’s work and this new book is no exception. In today’s episode, Chris and Jeff pick Mike’s brain on his secret to employee training and development in 2024. Mike’s success has everything to do with the way he’s treated his employees over the years, and while his methodology might seem straightforward, it’s actually pretty revolutionary in solving employee retention issues. And it works! When Mike walks into the office, his employees don’t suddenly go dead quiet. And that’s because he builds a safe, comfortable dynamic with his team. He’s realized over time that when we force employees to comply, they will seek to defy. We need to redefine our relationships with our employees and understand how supporting their individual goals and happiness is beneficial for everyone involved. If we trust and support them, they’ll do the same for us. Mike has implemented key strategies to help his employees grow through his companies, often to the point where they end up evolving out of their current roles and moving onto new opportunities. And this is actually a net positive for any company as Mike sees it! The best way to get your team to buy into your goals is to support their goals on an individual level. Company growth and employee growth should operate in tandem, and Mike has tons of fun stories to show how and why that’s the case.

    For the Bonus Discussion with Mike on “Hiring based on potential” TEXT: Bonus1 to 1(888) 530-0282

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    Key Topics Discussed:

    Mike Michalowicz's Background: Introduction of Mike as the force behind several multi-million dollar companies and the author of influential books like "Profit First" and "All In."

    The Genesis of "All In": How the challenges of the pandemic led Mike to prioritize writing "All In," focusing on overcoming difficulties in team dynamics, such as recruiting issues and the shift from desired to demanded workplace flexibility.

    Leadership and Learning: Mike discusses his journey from struggling leader to a more competent one, emphasizing that the best leaders often teach what they need to learn themselves.

    Employee Dreams and Aspirations: The importance of understanding and nurturing employees' individual dreams to inspire and retain top talent. Mike shares practical steps and examples of how to implement this in any business.

    Cultural and Tactical Adjustments for Remote Teams: Strategies for maintaining a strong team culture and high engagement, even with remote team members.

    Real-Life Examples from Mike's Experience: Mike shares anecdotes, including a memorable moment involving unconventional underwear choices during a critical business operation.

    Key Takeaways

    Many people in the workforce have forgotten how to dream. We need to relearn the capacity to dream. Understand your employees’ dreams and figure out how to attach them to the work that they’re doing.

    The typical mindset is “Do what you need to do at work. Your life is your life.” We’ve transcended that in 2024. What you do at work should help you progress your life goals.

    Helping your employees get to the next level means that they might leave you. But that’s a good thing! Great leaders help people in their growth towards what they really want to do. It’s a fluid experience through the company.

    If you treat employees well, they’ll put the word out for you when they leave.

    We need to hire employees based on their potential. You don’t need to be looking for people who are rockstars now, you want to find the people who will be rockstars very soon.

    Where to Find Mike Michalowicz:

    Learn more about Mike and access free resources at MikeMotorbike.com

    Resources Referenced in the episode

    Jeff refers to Glass Ceiling but it was actually GlassDoor.com

    All In: How Great Leaders Build Unstoppable Teams by Mike Michalowicz

    The Dream Manager by Matthew Kelly

    Got a question for us?

    Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

    THANKS FOR TUNING IN!

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping our Launch Family and get bigger and better guests! And who knows
 we might even read your review on the show!

  • Join us for this enlightening episode of "Dare to Launch," where your hosts Chris Saunders and Jeff Walker dive deep into the recent buzz around the potential TikTok ban in the U.S. Congress. Amidst uncertainties and concerns, this episode sheds light on what the potential ban means for entrepreneurs, influencers, and the digital landscape at large.

    In this episode, Chris and Jeff discuss:

    The background of the TikTok ban and its implications for data privacy and national security, comparing U.S. and Chinese regulations on business data sharing

    The potential impacts on businesses, influencers, and users who rely heavily on TikTok for marketing, engagement, and community building

    Strategies for entrepreneurs and TikTok influencers to navigate the potential ban – including diversifying platforms and building more resilient business models

    The importance of building an audience you own, focusing on email lists and direct communication channels as more stable assets in your business toolkit

    Jeff shares insights from his extensive experience in digital marketing – emphasizing adaptability, resilience, and the power of building strong relationships within the industry

    Chris and Jeff explore the broader implications of social media platforms' lifecycle, the inevitability of change, and how to prepare for and adapt to these shifts

    Key takeaways:

    The "TikTok ban": Understanding the potential ban, its current status, and what it could mean for users and businesses alike

    Diversification and adaptability: The critical importance of not relying solely on one platform for your business or personal brand

    Building your asset: Why your email list is your most valuable asset and how to grow it effectively

    Navigating change: How to remain resilient and adaptable in the face of platform changes and bans.

    Resources Mentioned:

    TikTok user statistics

    Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

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    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!



  • What happens when you put 30 brilliant business people in the same room? Or make that 100+ amazing business owners at an event?

    You get seriously inspired – and pick up some of the latest launch strategies and tactics – that’s what!

    Co-hosts Jeff Walker and Chris Saunders are joined by Dan Walker to talk about their biggest takeaways from Jeff’s most recent events: Platinum Plus Mastermind, Launch Club Mastermind, and LCx.

    You’ll learn about mindset, AI, “good marketing,” and a harsh truth about being a leader. They’ll share the most common mistakes business owners tend to make in their launches, courses, and sales pages.

    You’ll also hear:

    What happens at high-end mastermind meetings (Jeff walks you through how he structures his meetings, including why he NEVER has any content in the first session) How creating a little “friendly competition” amongst your customers can deliver you a ton of social proof How one member of Jeff’s mastermind DOUBLED her launch
 by delivering LESS content Why none of the folks in Jeff’s masterminds are worried about AI killing their businesses The most common problems Dan spotted during a copywriting workshop
 and how to fix them How eliminating friction points and creating “level 10” experiences can help you build an audience of raving fans What feeling nervous and anxious before you step on stage really means
 and how to take action regardless of how you feel How Jeff closed his big event on a “high note” (this was easily the most terrifying thing he’s ever done live on stage)

    
 and more.

    Mentioned in this episode:

    Jeff Walker

    Product Launch Formula

    Jeff’s book, Launch

    Jeff’s YouTube channel

    SageHub.com

    Previous episode - From Selling to Serving: Bari Baumgardner on Live Events and Creating High-Ticket Offers

    Previous episode - Cracking the Copywriting Code – Words That Create Action

    Susan Garrett

    ChatGPT

    Justin Livingston

    Jason Friedman

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    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows
 we might even read your review on the show!