Episodes
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As a social media strategist, I’ve seen my fair share of bad advice floating around online. In this Halloween-inspired episode, I’m uncovering five of the scariest social media myths that could be holding your brand back - and what you should be doing instead.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
Written version of this episode here Book a 1:1 Power Hour with me How I can support you with your social media marketing - my website Connect with me on Instagram or Facebook -
Even though social media marketing is my job, I do have my own little struggles that you might not expect. In this episode, I talk openly and honestly about what I find hard when it comes to social media.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
Follow my new socials: Instagram & TikTok Book a 1:1 Power Hour with me How I can support you with social media marketing - my website Connect with me on Instagram or Facebook -
Missing episodes?
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Wondering if your social media presence is actually working for your business? In this episode, I dive deep into the telltale signs of a strong, professional social media strategy that’s driving real results — beyond just followers.
You'll discover:
The 3 levels of social media proficiency How to evaluate where you stand What top-tier social media strategies look like Tips on how you can reach that levelThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
Written version of this episode here Follow my new socials: Instagram & TikTok Book a 1:1 Power Hour with me How I can support you with social media marketing - my website Connect with me on Instagram or Facebook -
I'm excited (and also a little bit scared) to write these show notes because... I am starting a new business and need to build a new social media audience from scratch 😱
In this episode, you'll discover:
What this new venture is all about The first steps I have taken when it comes to social media for my new business What you should do first: trademark or social media handles? Tips on how to kick-start a new social media profileThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
Written version of this episode here Follow my new socials: Instagram & TikTok Business ONECheck tool Book a 1:1 Power Hour with me How I can support you with social media marketing - my website Connect with me on Instagram or Facebook -
My business just turned 3 (yay!) which means it's time to reflect on what I've learned in the last 12 months!Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:• Book a 1:1 Power Hour with me • How I can support you with social media marketing - my website • Connect with me on Instagram or Facebook
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Next to my own social media pages, there is ONE other account I run full-time, 12 months a year: my partner's physiotherapy account. In this episode, I talk you through the social media strategies we used in the last 1.5 years to fill his calendar from scratch, in a country where physiotherapy isn't super popular.
How we got started from zero, in a foreign country The strategies we used to tell people about his new venture How to use Google reviews on social media The secret to posting consistently for a long period of time
You'll discover:Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
Written version of this episode here Leave Jeroen a follow on his socials: Instagram & Facebook Book a 1:1 Power Hour with me How I can support you with social media marketing - my website Connect with me on Instagram or Facebook -
A third of all food produced globally goes to waste. This puts a strain on our resources and contributes to food insecurity. In this episode, I interview my former client Anneliese Hough who is tackling this issue head-on with her startup, Magic Beans. Magic Beans uses social media marketing to connect home growers, fostering a community that swaps surplus produce and promotes sustainable food practices.
What challenges startups face when using social media How Anneliese overcomes them in her own startup Magic Beans What really surprised her about using social media to grow her business How she reacts to negative comments Why she decided to get specialist support for marketing Anneliese's advice for businesses who are just starting out with social media
You'll discover...Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Connect with Anneliese on Linkedin, follow Magic Beans on Instagram & sign up for free here How I can support you with social media marketing - my website Connect with me on Instagram or Facebook Recorded with Riverside - try it yourself!*
*Affiliate link ❤️ -
Social media is full of wild income claims ("I'm a 7-figure entrepreneur" 🥴), people calling themselves "coaches" even though they have no experience whatsoever and hard-working business owners being scammed. In this episode, I talk to Maggie Patterson, a vocal advocate for humane business practices rooted in respect, empathy and trust.
How we got ourselves into this situation Common practices that we have come to believe are normal but actually aren't ("you just need to be 1 step ahead of your client", 20% interest on payment plans etc) Red flags to look out for when working with a coach Faceless accounts & MRR - the latest online business hoax What we can do about all of this
You'll discover...Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Connect with Maggie on Instagram or her website How I can support you with social media marketing - my website Connect with me on Instagram or Facebook Recorded with Riverside - try it yourself!*
*Affiliate link ❤️ -
Evergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra about how we can use it on social media, what benefits this type of content offers and what we need to consider before getting started.
What evergreen content is & how it's different to other types of content How it can help you be more efficient and effective The key benefits AND shortcomings of evergreen content What evergreen formats work best Practical tips on how to get started
You'll discover...Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Connect with Anita on Instagram or her website Listen to Anita's podcast "Marketing that leads" (Spotify - Apple Podcasts) How I can support you with social media marketing - my website Connect with me on Instagram or Facebook Recorded with Riverside - try it yourself!*
*Affiliate link ❤️ -
No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.
What omnichannel marketing is and ISN'T How to choose the right touchpoints for your brand How to avoid getting overwhelmed, especially when you don't have a huge team Which channels to focus on when you don't have a huge budget And how to do omnichannel marketing well
You'll discover...Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Connect with Jen on Instagram or Linkedin How I can support you with social media marketing - my website Connect with me on Instagram or Facebook Recorded with Riverside - try it yourself!*
*Affiliate link ❤️ -
Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing.
What we wording we should use: influencers or content creators? Common misconceptions brands have about influencers How to find the right creators to collaborate with Red flags you should watch out for What to do when you only have a small budget What makes a successful influencer campaign
You'll discover...Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Connect with Brittany on Instagram We Are Tenzing on Instagram & NZ Creator Con on Instagram How I can support you with social media marketing - my website Connect with me on Instagram or Facebook Recorded with Riverside - try it yourself!*
*Affiliate link ❤️ -
You ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me on the gram!
Industry benchmarks for reach on Instagram & Facebook - what do we consider "good" and "bad" reach? 2 things to check before making changes to your content Tips on how to fix your organic reach My opinion on DM outreach strategies What really matters when it comes to SM marketing - no matter what you sell
You'll discover:Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
Book a 1:1 Power Hour with me How I can support you with social media marketing - my website Connect with me on Instagram or Facebook -
Meet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media.
Why our generation craves a different type of community The successful strategies Lisa has used to build her brand ...and the ones that haven't worked out so well What really matters when building an audience online Lisa's tips to grow your own brand & business on social media
You'll discover...Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Connect with Lisa on Instagram Join the Golden Brands membership* How I can support you with social media marketing - my website Connect with me on Instagram or Facebook Recorded with Riverside - try it yourself!*
Links:
*Affiliate link ❤️ -
Last year, Meta launched Meta Verified - its paid subscription that gets you the blue verification badge ("blue tick"), among other perks. I have now tested it for over a year and want to give you my honest opinion: is it worth the money?
What Meta Verified is The 2 types of Meta Verified How to get verified Who's eligible What considerations you should make before signing up My unfiltered opinion: would I recommend it?
You'll discover:Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
Meta Verified for Creators and for Businesses Written version of this episode here Book a 1:1 Power Hour with me How I can support you with social media marketing - my website Connect with me on Instagram or Facebook -
This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves.
Why it's easy to market our clients but not ourselves The 6 characteristics of service marketing How service marketing is different to product marketing The mistakes SMMs often make in their own social media marketing How service providers can market themselves on social media more effectively
You'll discover:Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
Check out Social Media Pro & the SMM FB group Book a 1:1 Power Hour with me How I can support you with social media marketing - my website Connect with me on Instagram or Facebook -
LinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn as a small business.
The 4 LinkedIn myths we need to get rid of once and for all Underrated features you should know about What content does well on LinkedIn Which current trends we enjoy and which ones we hate If it's worth advertising on Linkedin
You'll discover...Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Connect with Jodine on Instagram (or LinkedIn) or her website Download Jodine' s free Linkedin Guide How I can support you with social media marketing - my website Connect with me on Instagram or Facebook Recorded with Riverside - try it yourself!*
Links:
*Affiliate link ❤️ -
Most small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters about everything you need to know about working with a marketing agency.
Common signs it's time to consider hiring a marketing agency When you are actually better off managing your socials yourself What costs & requirements to expect What to prepare before you work with an agency Key factors in choosing the right agency Misconceptions about working with an agency The key to a successful business-agency relationship
You'll discover...Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Connect with Elise on Instagram or her website How I can support you with social media marketing - my website Connect with me on Instagram or Facebook Recorded with Riverside - try it yourself!*
Links:
*Affiliate link ❤️ -
Ami is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in your business.
How being a copywriter & using AI goes together What common misconceptions we need to get rid of The potential challenges & downfalls of using AI Ami's favourite AI tools Practical tips on how to write better prompts
You'll discover...Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Connect with Ami on Instagram or her website Tools mentioned in the episode: IG accounts mentioned in the episode: How I can support you with social media marketing - my website Connect with me on Instagram or Facebook Recorded with Riverside - try it yourself!*
Links:
*Affiliate link ❤️ -
Feeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories!
Why stories are so important to use What role stories should play in your marketing How to create a story The top 3 mistakes I see businesses make with Instagram stories (and how to avoid them) Actionable tips for creating stories that captivate your audience & turn them into clients
You'll discover:Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
Written version of this episode here Book a 1:1 Power Hour with me How I can support you with social media marketing in 2024 - my website Connect with me on Instagram or Facebook -
Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape and help you make the decision for your business.
If Facebook is still a relevant social media platform (Technical & not-so-technical) considerations why you might want to have a FB page Reasons why (and why not) I would set up a Facebook page, even in 2024 How to manage a FB presence with minimal effort
You'll discover:Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
Written version of this episode here Book a 1:1 Power Hour with me How I can support you with social media marketing in 2024 - my website Connect with me on Instagram or Facebook Take my FREE social media quiz to discover what is keeping you stuck! - Show more
