Episodes
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In this episode of Listen Loudly Podcast, we dive deep into how research can dramatically improve marketing outcomes, even on a tight timeline. From AB testing to rapid feedback loops, our guests, Ron Howard and Jordan Kraft, break down how data-driven insights can help brands fine-tune their messaging and make smarter decisions, faster.
Key Takeaways:
Learn why research doesnât have to be a colossal or time-consuming effort.
Discover how quick, tactical studies can provide invaluable insights for optimizing your ads.
Hear real-world examples, including a global crisis study completed in just 5 days.
Explore how AI is transforming the speed and depth of marketing research today.
Tune in to hear why your next campaign might just depend on pausing for researchâand why itâs faster and more affordable than you think!
Show Notes:
Ron Howard - https://linkedin.com/in/ron-howard-4427ba3/
Jordan Kraft - https://linkedin.com/in/jkraft/
Resources
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In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich RodrĂguez-MahĂ©, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy.
Key Takeaways:
Learn why testing packaging and understanding consumer sentiment is essential before pivoting.
Discover the insights Rich gained from working in both corporate and startup environments.
Find out how AI and data are changing the role of today's CMO.
Show Notes:
Ricky RodrĂguez-MahĂ©
https://www.linkedin.com/in/richardrodriguez/
https://instagram.com/richrod/
Resources
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Listen to The Empowered Challenger Podcast with Prentice Howe
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Missing episodes?
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Transformation isnât just a buzzwordâitâs a powerful force that can redefine the future of your brand. In this episode, we dive deep with industry leader Tricia Bouras as she shares her journey of driving transformation across major global brands like Calvin Klein, Hanes, and Wrangler.
We explore the core elements of transformation:
Vision: How to craft and crystallize a compelling vision that serves as the foundation for change.
Consumer-Driven Strategy: How understanding market trends and consumer needs can lead to growth.
Collaboration: Why building a vision together with your team leads to more successful transformations.
Adapting to Change: Strategies for overcoming the fear of change and turning it into a positive force for innovation.
With a wealth of experience leading brands through significant transformations, Tricia provides actionable insights for marketing leaders, executives, and entrepreneurs looking to navigate change effectively. Whether you're a startup, mid-cap, or an established enterprise, this conversation is filled with lessons that will empower you to create lasting impact.
Show Notes:
Tricia Bouras LinkedIn
transformation - the process of making significant changes in a business's structure, strategy, or operations to improve performance and adapt to market demands. This can include repositioning a brand, entering new markets, or evolving products and services based on consumer feedback.
Resources
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In this episode of the Listen Loudly podcast, we dive deep into immersive experiences and explore how leadership and customer-driven ecosystems are shaping today's top brands. đ
Daz McColl shares insider stories from working with X Games and ESPN, including how they crafted a first-of-its-kind companion app that revolutionized fan engagementâboosting brand value and driving revenue through deeper viewer interaction. We also reflect on the resurgence of luxury retail and the strategic shift at Neiman Marcus, focusing on how digital storytelling helped reclaim their status post-bankruptcy. đ
This episode is a masterclass in growth marketingâwhether youâre a leader looking to inspire your team or a brand ready to break conventions, you wonât want to miss the transformative insights shared. đĄ
Show Notes:
Darren "Daz" McColl - https://www.linkedin.com/in/darrenmccoll/
Resources
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Burnoutâitâs a word that every high achiever dreads, but many of us face it head-on without a clear path to recovery. In this episode of the Listen Loudly podcast, Dr. Melanie, an expert brain coach, dives deep into the neuroscience of burnout and the flow state. Discover why many of us live in the "struggle phase," constantly battling distractions and overwhelm, and learn actionable strategies to move into flow and stay there.
Key Takeaways:
What burnout really looks like neurologically and why it happens.
How your brain physically changes during burnout.
Practical steps to design your workday around peak performance.
The role of active recovery and why your brain needs more than just relaxation.
Watch the full episode to discover:
How to recognize the early signs of burnout and prevent it.
Tips on entering and sustaining the flow state.
What one small change can make a huge difference in your productivity and well-being.
Join us for a conversation that could transform how you approach work and recovery.
Show Notes:
Dr. Melanie McNally LinkedIn - https://www.linkedin.com/in/drmcnally/
Understanding and Creating Flow by Dr Melanie McNally - https://docs.google.com/presentation/d/17E6V0wjuyseebxEhXUZYbqwjFG30J-JC4bv5zZGQ1o8/edit?usp=sharing
Psychology Today: How to Unlock Effortless Productivity and Creativity - https://www.psychologytoday.com/us/blog/empower-your-mind/202311/how-to-unlock-effortless-productivity-and-creativity
Flow Cycle - it describes the different stages of optimal performance, from the initial challenge to the replenishment of mental resources.Active Recovery - involves some activity that actively promotes healing and rejuvenation â both mental and physical.
Resources
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In this episode of the Listen Loudly, we sit down with Liya Sharif Lancia, a dynamic leader whose career has spanned from professional ballet to VP of Marketing at Qualcomm, and now, the cutting-edge world of AI. Liyaâs journey is a testament to the power of curiosity, discipline, and the courage to step into the unknown.
We dive deep into the metaphor of jackhammers vs. hummingbirdsâare you laser-focused, or do you embrace a life of exploration? Liya shares how her "hummingbird" approach has allowed her to cross-pollinate ideas across vastly different fields, creating a rich, fulfilling career.
Key Takeaways
How to balance deep discipline with a thirst for knowledge and new experiences.
The transition from corporate tech giant Qualcomm to launching a startup in AI-driven womenâs healthcare.
Why taking a sabbatical can be the key to unlocking your next big career move.
The role of curiosity in becoming a future-ready marketing leader.
Insights on how AI will transform the marketing landscape and why creativity will remain a uniquely human trait.
Show Notes:
Liya Sharif Lancia LinkedIn
Liya Sharif Lancia Twitter/X
Qualcomm - an American multinational corporation headquartered in San Diego, California, and incorporated in Delaware. It creates semiconductors, software, and services related to wireless technology.
cercle.ai - an AI technology company delivering secure, data-driven biomedical and genomics healthcare insights for clinics, research labs, providers, and patients.
Resources
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In this episode of Listen Loudly, we sit down with Josh, an SEO expert, to dive deep into the often misunderstood world of SEO. We discuss the importance of slowing down and thinking about your search queries, the synergy between SEO and PPC, and how technical SEO elements can make or break your online presence.
Discover why SEO is a critical component of marketing that can significantly impact your businessâs visibility and success. Learn about common SEO mistakes, the role of off-page SEO, and how AI is transforming the search landscape.
Josh shares his passion for SEO and offers actionable insights on:
Understanding what Google knows about you and your queries
How to effectively use PPC data to boost your SEO strategy
Common technical SEO pitfalls and how to avoid them
The impact of hidden content on your SEO efforts
The future of SEO in an AI-driven world
Links
Josh Loewen
The Status Bureau
Resources
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Dive into an inspiring conversation with Stephanie as she shares her incredible journey from a digital novice to a leader in the ever-evolving world of social media. In this Listen Loudly episode, we discuss her early career challenges, the pivotal moments that shaped her path, and her insights on leadership and innovation in digital marketing.
Stephanie shares the importance of being an operator, how she led legacy brands into the digital age, and the crucial role of having a niche in your career. Whether you're a marketing executive or a budding social media strategist, this episode offers valuable lessons and inspiring stories.
Donât miss out on these key takeaways:
How to carve your niche in a competitive industry.
Balancing traditional and digital media strategies.
The impact of sports and discipline on leadership.
Staying relevant and authentic in a fast-paced digital world.
Show Notes:
Stephanie Paige Miller
Legacy Brands - a brand with a long history and reputation
Cannes Lions International Festival of Creativity - a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
Resources
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Discover the inspiring journey of Evan Harrison, CEO of Kiss The Ground, as he delves into the transformative power of regenerative agriculture. In this episode of Listen Loudly, Evan shares his expertise in storytelling, the impact of real-time feedback, and how Kiss The Ground is advancing soil health to combat climate change and improve wellness. Learn about the importance of aligning brand values, the role of data in optimizing outreach, and the unique challenges faced in promoting regenerative practices. Whether you're passionate about sustainable agriculture or looking to understand the intersection of media and environmental activism, this conversation is packed with valuable insights.
Show Notes:
Kiss The Ground
Evan Harrison
Surfrider Foundation
Resources
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Have you ever wondered what sets an exceptional brand experience apart?
Unlock the magic behind top-tier brand experiences with Julie and Michelle from Household, the independent creative agency making waves in London, New York, and LA, and the creative masterminds behind some of the most immersive brand experiences. From redefining retail with the Harry Potter flagship store to innovative sustainable designs using coffee beans and pet hair, their journey to becoming a B Corp is nothing short of inspiring.
Dive into the nuances of brand experience versus experiential marketing and learn how Household turns customers into passionate fans through data-driven insights.
Ready to transform your brand? Watch now and discover how to create impactful, memorable experiences that resonate with your audience. đ
Show Notes:
Household
Michelle Du-PrĂąt
Julie Oxberry
B-Corp Certification
Brand Experience - âIs how a customer or a guest or any human or visitors live and experience a brand, either with full emotion, full interaction, or full practicality.â -Julie Oxberry
Superfan - âA band or a cohort of customers that are the most passionate advocates of a brand.â -Michelle Du-PrĂąt
Resources
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Marketing should not be a cost center for your businessâit should be a profit generator. If you're struggling to turn your marketing efforts into measurable growth, this episode is for you. Join us as we delve into the concept of shifting from accidental to intentional growth, transforming that pit-of-your-stomach anxiety into confident strategic planning.
Resources
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Dive into the world of paid media with expert Zach Cochran, together with Prentice and Bethany as they debunk common misconceptions and share actionable strategies for growth. Whether you're struggling to drive awareness or scale your customer acquisition, this episode is packed with insights to help you optimize your paid advertising efforts.
Don't miss out on their insights and real-life success stories that can help you transform your marketing efforts.
Connect with Zach Cochran LinkedInTexas by Texas (TXT)
Resources
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Discover how Kraft Heinz and NotCo are breaking barriers in the plant-based food industry using advanced AI technology. In this episode, we dive into the journey of Perri Gordon and the innovative partnership that's making plant-based foods delicious and accessible for everyoneâeven carnivores! From AI-driven food development to disruptive marketing strategies, learn about the future of food and how these companies are setting new standards.
Connect with Perri Gordon
LinkedIn
Links
The Kraft Heinz and NotCo venture
NotCo
Kraft Heinz
Resources
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In this episode of Listen Loudly podcast, we dive deep with marketing and sales expert, Wes Gay, on bridging the gap between these crucial business functions.
Discover how to:
Eliminate confusion in your marketing and sales strategies
Leverage storytelling to captivate your audience
Identify the 'right words' to attract and convert leads
Boost email marketing effectiveness with simple tweaks
Wes also shares a little bit of his personal journey with ADHD and how it has shaped his professional approach.
Don't miss this insightful conversation packed with actionable advice!
Connect with Wes Gay
LinkedIn
Instagram
Website
Resources
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Join us in this riveting episode of Listen Loudly podcast, where we dive deep into the marketing world with industry veteran Darren âDazâ McColl. Discover how to separate good ideas from bad, balance vision with strategy, and navigate the ever-changing marketing landscape. If you're a marketing executive looking for inspiration and actionable insights, this episode is a must-listen!
A few key thoughts:
"Strategy without vision lacks inspiration, and vision without strategy lacks a path to progress."
"The best ideas often come from unexpected places and require the courage to break conventions."
"Understanding customers on a deeper emotional level fuels effective storytelling and marketing success."
Don't miss out on these valuable insights!
Darren McColl Links
LinkedIn
Consulting Website
Books
Resources
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Ever wondered how major brands are tackling the environmental crisis? Dive into a revealing discussion with Jen Berliner, head of marketing at Patagonia Provisions, as we explore the transformative world of regenerative agriculture. Unpack the myths, the practices, and the future of sustainable farming with insights that could change the way we think about our food and our planet.
Links
https://regenorganic.org/
https://youtu.be/U0VyuddRq88
https://www.patagoniaprovisions.com/
Resources
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In this episode, we dive into the critical topics of Diversity, Equity, and Inclusion (DEI) within the marketing leadership landscape, with our guest, Lily Zheng. This episode is packed with valuable insights, practical advice, and thought-provoking discussions that will help you navigate DEI challenges in your organization.
Resources
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Struggling to harness your team's creativity? In this episode, we dive deep into the art of crafting precise creative briefs that can revolutionize your projects!
Discover why tightening your briefs isn't just about constraintsâit's about clarity and focus. We share real-life examples, industry secrets, and practical steps to keep your creative projects on track and impactful.
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Step into the world of strategic mastery with our latest Listen Loudly Podcast episode! We're dissecting the invaluable insights from our survey with top marketing leaders to reveal the tactics that truly differentiate successful brands. Join us as we explore the struggles and strategies of today's marketing gurus, providing you with the tools to enhance your own marketing efforts.
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On this episode of Listen Loudly, Prentice Howe shares a profound lesson about teamwork and leadership which he learned from his experience at the Hoffman Institute.
He discusses how a teacher compares the dynamics of geese in flight in keeping a team unified and motivated. Just as geese fly farther together when they support each other, we discover how viewing team cooperation through this lens can strengthen our own abilities as leaders.
Tune in to learn practical insights on how you can effectively rally your team with the same resilience and cohesion exhibited by the geese in formation, only here on Listen Loudly.
Show NotesHoffman Institute - The Hoffman Quadrinity ProcessÂź, founded by Bob Hoffman in 1967, is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood.
The Goose Story - The passage compares the flight formation of geese to teamwork and cooperation. Geese flying in a V formation conserve energy and increase their range. They support each other, taking turns leading and honking to encourage speed. When one is sick or injured, others stay with it until it recovers or dies. The passage highlights the importance of standing by each other, akin to geese behavior.
Resources
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