Episodes
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Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success.
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Branding, positioning, and messaging are distinct and essential elements for your law firm’s strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their business. Gyi and Conrad take us through the basics of branding and explain the critical (and perhaps greater) importance of positioning and messaging. Learn how being true to yourself can help you create a meaningful, intentional path forward for your legal business.
Come see us! The Lunch Hour Legal Marketing Summit will be held September 22-24 at the Bellagio in Las Vegas. Register now!
The News:
Well, Avvo’s been sued (again). Do we care?
Allegedly, AI is screwing businesses over left and right by publishing utter falsehoods. Yay.
Kevin Indig has some good insights here: The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For.
Suggested LHLM Episodes:
Marketer vs. Marketer
Links:
The Unbillable Hour — Rebranding: Define Your Firm, Define Your Practice
rebrandingexperts.com
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht.
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LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with Purna Virji, a principal consultant at LinkedIn, about how to make the connections you’ve been hoping for. What does your audience care about? What do they want to hear? Purna shares her tips for creating easy, engaging video and text-based content in just a few hours per month.
Later, why should you care about being active on LinkedIn? Gyi and Conrad dig deeper into what you need to know about LinkedIn engagement with Tony Albrecht, the Yoda of LinkedIn lawyering. Learn about what LinkedIn growth could look like for you, dear lawyer! Tony explains the surprising supply/demand deficit for interesting content and how stimulating, genuine posts can significantly further your reach.
The News:
Congrats to Erin Levine! – Hello Divorce is now in all 50 states.
Will marketers be replaced by AI? FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors
New(ish?) launch from the Googs: Google AI Max
The New York Times reports A.I. Is Getting More Powerful, but Its Hallucinations Are Getting Worse, so… cool cool cool…
Thoughts on AI impacts for Local Pack from Greg Sterling and Barry Schwartz, respectively: AIO Pack, AIn't No Threat, Double Divestiture, Automation Blues and Google Tests Replacing Map Local Pack With AI Overviews.
Just what you need! Our LHLM Conference is in the works for September 22-24 in Las Vegas.
Suggested LHLM Episodes:
How To Do Social Media Marketing the Right Way
Connect:
LinkedIn – Purna Virji
LinkedIn – Tony Albrecht
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions.
Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys’ opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like, what value it may bring to you, and whether ongoing fees are appropriate.
Later, question 2! Should lawyers with an in-house marketing team entrust all their digital marketing to said team, or do they need to call in an expert agency for certain advertising channels? The guys talk about the realities of expertise gaps and how partnerships can really take your marketing efforts to the next level.
Stay tuned to the end for a special announcement from Gyi and Conrad!
The News:
Brilliant or clueless—did this lawyer do this for the news hype & free advertising? Judge Rejects Lawsuit With Dragon Logo, Calling It ‘Juvenile and Impertinent’ - The New York Times
Google, just… ick. Here’s our take on this extremely problematic Google overstep:
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly?
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You want website traffic that could turn into actual clients for your law firm, but how do you make sure you’re reaching the right audience? Gyi and Conrad talk tactics for segmenting your audience to make sure you get the qualified leads that can turn into profitable business for your law firm.
Next, in a bold move, a Seattle family lawyer pulled a Zuckerberg and rated all of his local competitors, except himself. What do the guys think about the Hemmet Trends Report? While it may be a sure-fire way to torch some of your local relationships, this kind of friction marketing can be a very successful way to get your name out there.
📺 Youtube: Segmenting Your Audience in Search Console
The News:
Google quality raters now assess whether content is AI-generated. What does this mean for your copy/pasted ChatGPT posts? You might want to seriously do that human edit.
This could be big for local business, folks: TikTok takes on Google Maps by surfacing reviews in the comments tab.
What do we think about Sponsored Youtube Comments? So far, it seems like a pretty solid tactic.
If you like poking fun at the dirty, rotten ethics of certain marketers, you’ll like Brian Glass’s podcast episode, too: Brian Glass - CaseConnect
PILMMA - come see Conrad!
Suggested LHLM Episodes:
The Lawyer’s Guide to Conversions || Listener LSA Queries
Apple | Spotify | Youtube
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client confidentiality and ethics.
Is this a harmless update? A marketing landmine? Or just another “oops, didn’t read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability.
Insight from Anthony Higman on LinkedIn
Takeaways:
Google’s changing the rules on LSAs—again.
Your ad content? They can now modify and use it freely.
Ethics red flag: This could compromise client confidentiality.
Most lawyers have no idea this is happening.
Opting in might mean opening a can of worms.
Google’s rollout? Vague at best.
Legal marketers are losing faith.
Ad performance and trust are both on the line.
Law firms must weigh ethical risks before opting in.
Transparency isn’t optional—it’s essential.
Chapters
00:00 – Breaking News: Google Drops LSA Bombshell
01:12 – What Google’s New Data Policy Really Means
06:00 – The Opt-In Confusion (and Consequences)
11:00 – Google’s Data Grab and Pricing Power Play
17:15 – AI, Ethics, and the Future of Legal Ads -
Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like.
If your marketer’s data looks like a success but isn’t resulting in new clients for your law firm, you might be getting shammed. The guys join us from the road at two of the legal industry’s finest conferences, ABA Techshow and Mass Torts Made Perfect. In their talks, Gyi and Conrad each presented the perils of marketing misinformation and what lawyers need to look for to ensure transparency and accountability in their marketing schemes.
Leave us a comment on the LHLM LinkedIn page if you’d like to have Gyi and Conrad’s slide decks from their conference presentations!
The News:
Google Business Profiles are switching things up - Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers
It’s probably a good idea to opt in to Google’s experimental AI Mode to see where things are headed - Expanding AI Overviews and introducing AI Mode
Notebook is expanding access all over the place - New in NotebookLM: Discover sources from around the web
It is a very good thing that we are a country with laws, and though we’ve always been loath to get too political, we feel that we have to recognize current dangers and stand up for the rule of law. Read through The ABA supports the rule of law, Statement from SBM Leadership on Unprecedented Threats to Rule of Law, ABA condemns remarks questioning legitimacy of courts and judicial review, and more at the ABA’s Rule of Law page.
On a lighter note, Jessica Hawkins from Consultwebs created a post on the Best Legal Podcasts of 2025. Jessica gave LHLM a really nice write up, and we are super thankful to be featured with some other great shows!
And, Conrad is desperately seeking an awesome Customer Success person. Just go see if you can find the hidden job listing on Mockingbird Marketing.
Suggested LHLM Episodes:
Bull$#!% You Hear at Legal Conferences
Apple | Spotify | Youtube
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do?
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In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It’s changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.
The News:
Google’s still working toward world domination: Google makes its biggest-ever acquisition | CNN Business
Joy Hawkins noticed some data anomalies in CTRs. What’s up?
Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad’s headed to Mass Torts Made Perfect in Las Vegas. Then, they’ll both get together (virtually) at Infotrack’s Legal Up for another delightful website teardown.
Links Mentioned:
Lawyerist Podcast
Suggested LHLM Episodes:
Google Local Service Ads: To Brand or Not to Brand?
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle.
Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:
🍟 How much should lawyers spend on marketing?
🍟 Brand vs. non-brand marketing—why it matters
🍟 Are you tracking the right metrics, or just vanity numbers?
🍟 Lawyer referrals vs. digital marketing—what’s the real ROI?
🍟 Why law firms MUST use a CRM to stop missing leads
Plus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.)
If you’re serious about law firm growth, you won’t want to miss this one.
🔔 Don’t forget to subscribe for more legal marketing insights!
🎥 Watch the full video here.
Chapters
00:00 - Intro & Welcome from Miami
00:46 - How Much Should Lawyers Spend on Marketing?
01:32 - Investing in Growth: ROI vs. Volume
02:34 - Why 30% is a Key Number in Legal Marketing
03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm
05:09 - How Marketing Agencies Take Credit for Your Leads
07:00 - Why "How Did You Hear About Us?" is Crucial
10:31 - The Biggest Intake Mistakes Law Firms Make
13:15 - If You Don’t Have a CRM, Are You Even Growing?
19:01 - How to Hold Your Marketing Agency Accountable
21:20 - The Truth About "Up and to the Right" Traffic Graphs
21:56 - Wrap-Up & Final Thoughts -
Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out.
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Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it.
Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it’s complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes.
The News:
If you’re amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.
The Diversity Update from Google might be causing a drop in your organic results.
Everybody’s noticing an uptick in AIOs in legal, so—yay!
Lawyerist Podcast with Gyi and Conrad is coming soon!
Links Mentioned:
Google "Diversity Update" Live Stream
Google - Trademarks - Advertising Policies Help
Suggested LHLM Episodes:
Google Local Service Ads: To Brand or Not to Brand?
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025.
A whole lotta folks like to say links don’t really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it’s still a piece of the pie today. However, there’s a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links.
And, later, what’s working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links.
Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing
The News:
More mergers & acquisitions! Places Scout was purchased by Yext… so are we all in for some price jacking? Sigh. Probably.
ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review
Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage
Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True
Mentioned:
Google Cites Scholarship Links in a Manual Action Penalty
Suggested LHLM Episodes:
Is Link Building Worth It Anymore? || Top 10 Link Building Tips
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok
Chapters (Times Approximate)
(0:00) The Consummate One-Upsman
(3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage
(10:00) Busting Link Building Myths
(24:45) How To Create Backlinks For Your Website In 2025 -
Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it.
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Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this question: Do you know how your ad agency is spending your money? Gyi and Conrad dive into the allegations surrounding some very iffy third-party dealings to help you, dear listener, traverse the perils of the marketing world.
And later, it seems that some LHLM words to the wise have been misconstrued! Don’t hear what we’re not saying—attribution is an essential marketing element, and your agency should absolutely be monitoring your advertising channels with careful attention. But, there’s more to it than just a simple pie graph. Gyi and Conrad share how to get the fullest picture possible for tracking attribution.
The Quasi-News:
Ownership v. Partnerships: A Connecticut lawyer is embroiled in some painfully messy business.
American Association for Justice Winter Convention - Look out for LHLM LIVE!
PILMMA Super Summit - Conrad’s Ski Invitation for April 28th.
Suggested LHLM Episodes:
Marketing Attribution: Follow the Data or Trust Your Gut?
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok
Chapters (Times Approximate)
(0:00) RISE OF THE MACHINES
(3:00) News: Partnerships Gone Bad and LHLM on the Move!
(9:24) How to Spot a Shaddy Marketing Agency
(22:05) That’s Not What We Said! -
If your game plan is offline advertising, but your website sucks—you’re fumbling your growth strategy. And, later, Conrad shares his origin story!
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There is often a significant imbalance between law firms’ offline and online marketing investments, but things simply won’t work as well if you don’t synergize both aspects. Gyi and Conrad talk through their recommendations for diversified online and offline expenditures that can maximize your firm’s potential for growth.
Later, how did Conrad become Conrad? The child of Australian immigrant parents, Conrad shares his life’s journey from Vegemite sandwich-toting lad to MBA grad to SEO pioneer to Mockingbird Marketing owner—and everything in between!
The News:
We are brilliant crystal ball pontificators! Cases in point:
Non-lawyer participation in the legal world - KPMG Law Firm
Low firm consolidations - Sweet James purchased Jenn Gore’s firm.
Chaos and confusion! - TikTok - Gone and Back Again
Report bad business conduct in GBP - Google Maps New Report Business Conduct
Suggested LHLM Episodes:
Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks!
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Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye to what lies ahead. What mystically foretold trends will dominate the legal and marketing landscapes of 2025? From super-spammer AI avatars to, of course, another Michigan win—Gyi and Conrad can see it all.
The News:
Happy New Year from the Googly Googs. They kicked off 2025 with an infestation of Google Business Profile bugs. Yaaay.
A Cautionary Tale: Deceptive marketing tactics could seriously come back to bite you in the you-know-where - “Strong Arm” Frank Azar wins $1.55 million in Google keyword lawsuit against Alabama law firm
LHLM was selected by Feedspot as one of the 30 Best Legal Marketing Podcasts You Must Follow in 2025! Thanks, we think.
Gyi’s GBP got suspended—again.
ChatGPT for clients: MJ Morley shared that 3 out of 7 consults found her firm through ChatGPT – fascinating stuff!
New CallRail launch – CallRail broadens attribution capabilities to include AI-powered search engines
Is the truth about to get even muddier? Meta backs away from fact checking in the U.S. : NPR
Suggested LHLM Episodes:
Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok
Chapters (Times Approximate)
(0:00) Hail to the Victors
(2:05) Google, Lying Lawyers, ChatGPT, and Meta all in the News!
(13:47) 2024 Predictions in Review
(24:45) 2025 Lawyer Marketing Prognostications -
You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today.
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Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they’re not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer.
It’s a bird! It’s a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer.
The News:
The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest.
Gemini 2 is out and about! And, similarly—Zzz.
Apple launched its ChatGPT integration with Siri. Useful? No? Yes?
And, Gyi and Conrad’s Google Business Profiles are back on track. What happened?
Suggested LHLM Episodes:
Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2
Dial M for Mystery Shopper
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok
Chapters (Times Approximate)
(0:00) Naughty Elf on the Shelf?
(2:57) ALL the Legal Marketing News
(10:36) Should Associates Play a Role in Your Law Firm’s Marketing Strategy?
(26:53) What makes a Gyi? -
Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad.
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Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-house or third-party reception, your client intake might be dead in the water. So, did Paul’s firm successfully escalate the undercover shopper’s legal need? Gyi and Conrad analyze the experience and break down its good and bad elements to showcase how proper intake training, scripting, coaching, and emotional connection can foster a superior customer experience that will win you more clients.
The News:
Digital marketing luminaries Rand Fishkin and Greg Sterling have insights you need right now! Rand - The SEO opportunity pie shrinking and more insights and Greg - 300 Million Queries, Old Google, Cyber Week, Location Data Is Like Ground Beef
Bluesky is really on the uptick. With 24 million users, a burgeoning SEO Community, and all your favorite legal tech peeps, is it the new place to be? - Amid X X-odus, Nothing But Bluesky from Now On | LawSites
We’re getting used to disappointment - A Week Overdue, Google November 2024 Core Update Still Causing Volatility
The TLTF Summit has wrapped up for this year, but keep an eye out for next year’s event for a chance to rub elbows with the best and brightest in legal tech.
Thank you, loyal listeners! Spotify Wrapped showed stats that just make us uber grateful for you all.
Also, the dirty, underhanded, belly of the internet turned on Gyi and Conrad in the form of Google Business Profile suspensions on the SAME day. Coincidence? They think not. But, that’s it for today—let’s hash all that out in the next episode.
Other Episodes in the Paul Robinson Trilogy:
Lawyer Website Roasted
Ring, Ring! What to Expect When You Call Up a Marketing Agency
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok
Chapters - Times Approximate
(0:00) Planting our Flag / GBP Suspensions
(6:59) Legal Marketing News
(17:53) Mystery Shopper Call -
The stockings are hung, the cocoa is steaming, and the time has come to talk about gifts! In this festive bonus episode, Conrad and Gyi are giving Santa Claus a run for his money with their epic gift guide. Find the best gadgets, books and gear for the lawyers who have everything and clients who you want to wow. Sleigh your holiday gifting game with Gyi and Conrad’s shoppable Amazon list here: https://amzn.to/4gndoJf
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If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown.
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Folks, we have a volunteer! As promised, the guys devote this episode to an in-depth diagnostic of a law firm website—one that might just look a whole heck of a lot like yours. Paul Robinson of Paul Robinson Law, PLLC offered up his personal injury law firm site to the merciless scrutiny of Gyi and Conrad. So if you, too, have been wondering whether your site is up to snuff, take a listen to the guys’ detailed teardown. From the first Google search to the nitty-gritty details of Paul’s site pages, they discuss both the failings and successes and explain smart, effective strategies all lawyers can employ to improve web presence and reach target clients.
Watch on YouTube
Suggested LHLM Episodes:
Ring, Ring! What to Expect When You Call Up a Marketing Agency
Does My Website Suck? | Law Firm Website Teardown
Local SEO 2024: How to Rank AND Expand Your Law Firm
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.
📺 Watch on YouTube
You'll hear our thoughts on:
The value of brand-building before clients need you
Effective targeting strategies to make the most of your marketing budget
Why retargeting and leveraging first-party data are gold for law firms
Fresh insights on how to connect with your audience and stay top of mind
Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers.
Pro tip: Stick around for creative marketing ideas you’ve never thought of before!
Hit subscribe and drop your questions or comments below—we love hearing from you.
Recommended Episodes:
What is Dark Social and Why it Matters
HELP! My Marketing Agency Was Acquired — What You NEED To Know
Chapters
(Times Approximate)
(0:00) LHLM at Crisp Summit 2024
(1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns
(4:02) EverService Invests in Law Rank
(10:50) Brand Building 101
(15:46) Optimizing Audience Segments and Targeting
(19:07) Retargeting and Lookalike Audiences
(24:11) Targeted Saturation
(30:27) Brand Affinity > Brand Awareness
(34:57) Forbes - Best Lawyer Near Me -
Get the 411 on everything you need to think through before you get on the line with a prospective ad agency.
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This episode is off the hook, y’all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it’s tricky to dial in on the most important questions to ask as you vet an agency. In a bit of LHLM Theatre, Gyi and Conrad play the parts of curious lawyer and potential marketer engaging in the right business conversations as they begin their fruitful working relationship. Lawyers will learn how to ask questions that give meaningful insights into future growth and hear the sort of tactics marketers should be serving up in your consultation.
Stay on the line—our next episode features another law firm website teardown!
The News:
ChatGPT Search is available now! Go check it out.
A GenAI question box from Google looks to be a pretty promising tool: Google Business Profiles Learn Something Specific Question Box.
More Conrad & Gyi on some special podcast appearances - Answering Legal: Law Firm Reboot Camp Podcast and Profit, Scale, Thrive.
Suggested LHLM Episodes:
LinkedInGPT || Red Flags for Firing Your Agency
How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok -
AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law firm. They discuss the AI revolution, stats on law firm communications, tactics for higher conversion rates, and more.
Read the full report! It’s here, and it’s free: Clio’s 2024 Legal Trends Report
Mentioned in this Episode:
BEDLAM - Mockingbird Client Conference
Connect:
The Bite - Lunch Hour Legal Marketing Newsletter!
Leave Us an Apple Review
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok - Show more
