Episodes
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On today's Margi Hour we answered Sarah's question:
âOkay so I launched a new offer last month and literally NO ONE bought. Iâm trying not to take it personally but also⊠kinda dying inside đ . Do I try again? Change my offer? Any help would be appreciated!!"
Have a question you want answered on the podcast? DM us over at: https://www.instagram.com/marketingandmargaritas_/
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Q2 is here â so what should you be focusing on right now to set up a strong second half of the year?
In this episode, we break down the key priorities we are leaning into, from partnerships and dialling in ad performance, to refining email flows and testing new channels.
Weâll cover whatâs worth your time (and budget) and how to prep for mid-year campaigns.
Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/ and have it answered next week on Margi hour
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Missing episodes?
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In this episode of Marketing & Margaritas, weâre diving into the email platforms that are driving results for both ecommerce and service-based brands. Weâll break down which platforms we swear by for our clients and why they work so well across different industries. Whether youâre looking to build customer loyalty, increase conversions, or automate your workflows, weâll share our top picks and how we use them to maximise ROI. Plus, weâll highlight the key features that make each platform stand out so you can choose the best fit for your business.
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Your welcome series sets the tone for your entire customer journeyâso why settle for a boring âthanks for subscribingâ?
In this episode, weâre breaking down the ultimate 7-part welcome email flow every ecommerce brand should have in place. From the perfect timing between sends to what actually needs to be in each email, youâll walk away with a complete blueprint that builds trust, overcomes objections, and boosts conversions.
Weâre talking:
The psychology behind each email
What to say and when
How to create urgency (without being pushy)
Real strategies to drive first-time purchases
If youâve ever wondered how to make a perfect first impression with your email marketing, this is the episode for you.
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The journey doesnât end when someone buys your digital productâitâs just beginning! In this episode, we dive into the power of a post-purchase welcome series that nurtures new buyers, boosts engagement, and seamlessly upsells them into your next offer. Learn how to build trust, deliver value, and guide your customers toward their next logical step with strategic email sequences. Whether you're selling courses, memberships, or templates, this episode will help you turn one-time buyers into lifelong customers.
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Today on Margi Hour we answered Libby's question:
Hey girls, I have been a listener for a year now and you have the most useful tips so thank you đ
I am in the process of setting up a swimwear business called Zigi Swim which I'm aiming to launch in July. The samples should be ready by mid May and I am planning to get them photographed at the end of May, but I wanted some advice on the Pre-Launch timeline and content qty. Firstly what is the best timeframe for pre launch (1 month/ 6 weeks?) and secondly how much content should I post over that time? Should I be storying everyday of pre launch & posting to IG 3 times a week or more/less?
Say the professional photographs from my shoot abroad are ready a month before launch, should I start posting them straight away and build hype or should I just do sneak peaks, BTS and educational content and save the good 'model photographs' for once I've launched? Apart from friends and family I'll be building my audience from scratch! Thank you so much for your help, Libby x
Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_
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Hey Margi fam! You all loved when I recommended Poppy AI on the showâthank you to everyone who grabbed it through my link! I know youâre going to love it.
If you've been here for a while, you know I never recommend tools unless I use them religiously, and we only bring on guests who offer serious value.
Since so many of you slid into my DMs asking about Poppy, I had to bring on co-founder (and now friend!) Naz to break it all down. In this episode, we chat about how you can use AI in your business, the marketing strategies that turned Poppy from broke to booming, and Nazâs journey as a founder.
Got questions for Naz? Connect with him on Instagram: https://www.instagram.com/nazdumanskyy/
Iâve also linked where you can grab Poppy AIâuse code MADE for $25 off!
https://start.getpoppy.ai/madelene
Thanks for all your support, Margi famâit means the world.
Maddi xx
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Slashing prices isnât the only way to boost salesâin fact, it could be hurting your brand. In this episode, we're diving into smarter strategies to increase conversions and revenue without relying on the same old percentage-off discounts.
From bundling tactics and exclusive VIP perks to value-packed bonuses and gamified offers, weâre breaking down creative ways to make your customers say yes without devaluing your products.
Whether you're running an ecommerce store or a service-based business, these offer-building techniques will help you sell more while keeping your brand strong.
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In this episode, we discuss the differences between organic social media and paid organic strategies. We break down what makes each one tickâthe pros, the cons, and when you might want to use one over the other (or even mix them up for the best results). If you're curious about how to build genuine engagement or need a little extra boost from paid efforts, this episode is packed with tips to help you figure out which channel is right for you.
For paid social assistance follow/contact: https://www.instagram.com/made_creativeco/
For Instagram assistance follow/contact:
https://www.instagram.com/ruby.consultants/
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Grillâd has made a bold move by setting their TikTok account to private, sparking curiosity and debate in the marketing world. Is this an exclusive strategy to drive demand, or a risky play that could backfire? In this episode, we break down the psychology behind scarcity marketing, how brands can leverage privacy as a growth hack, and whether this tactic could work for other businesses.
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On today's episode of Margi Hour we answered Nat's question:
Hi girls âš Love your podcast! Question for Margi Hour: how do you convert followers into email subscribers? Thank you x
Have a question you want answered on the podcast, DM us over on Instagram: https://www.instagram.com/marketingandmargaritas_/
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With new tools dropping every other day, how do you know which ones are actually worth your time (and budget)? In this episode of Marketing & Margaritas, weâre breaking down our absolute favourite marketing tools right nowâcovering everything from AI-powered content creation to data-driven ad optimisation.
Whether youâre running an ecommerce brand, a marketer, or just love a good marketing hack, weâve got the tools thatâll save you time, boost conversions, and make your life easier.
For $25 off Poppy Ai use code MADE via this link: https://getpoppy.ai/?affiliate=madelene
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In this episode of Marketing & Margaritas, weâre giving you an exclusive behind-the-scenes look at the strategies weâre prioritising for our clients in Q1 of 2025.
From leveraging the latest trends in paid advertising to doubling down on content strategies that drive engagement, weâre breaking down whatâs working now and how you can stay ahead.
Whether youâre an ecommerce brand or a service provider, this episode is packed with actionable insights to kickstart your year.
Grab a margarita, and letâs dive into the marketing playbook for Q1!
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In this bonus episode of Marketing & Margaritas, weâre looking ahead to 2025 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, weâll explore the strategies that will help you stay competitive in the year ahead.
If youâre planning your next move or just want to be prepared for whatâs coming, this episode offers practical insights to keep your marketing fresh and effective.
Follow: https://www.instagram.com/marketingandmargaritas_/
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Ready to level up your TikTok game in the new year? In this episode, we dive into the ultimate TikTok auditâhelping you identify whatâs working, whatâs not, and what changes to make for maximum growth in 2025.
From refining your bio to optimising your content strategy, weâll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether youâre a brand, creator, or business owner, this is your roadmap to Instagram success in the year ahead!
Follow: https://www.tiktok.com/@madecreativeco
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Ready to level up your Instagram game in the new year? In this episode, we dive into the ultimate Instagram auditâhelping you identify whatâs working, whatâs not, and what changes to make for maximum growth in 2025.
From refining your bio to optimising your content strategy, weâll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether youâre a brand, creator, or business owner, this is your roadmap to Instagram success in the year ahead!
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The holiday season can make or break your year, so why not make it your most successful one yet?
In this episode, weâre diving into actionable strategies to maximise your sales, connect with your audience, and stay ahead of the competition during the busiest time of the year.
Weâll cover:
- How to prep your marketing campaigns to stand out in the crowded holiday space.
- Tips for boosting sales and creating memorable experiences for your customers.
- Post-holiday strategies to keep the momentum going into the new year.Follow: https://www.instagram.com/marketingandmargaritas_/
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On today's Margi Hour we live audit ecommerce brand @madelinepaigeintimates after she jumped into our DMs with the following: Hey đ«¶đ» Jumping in the dms about my launch! I am launching a new valentines lingerie collection in December!
Have a question you want answered on the podcast, jump into our Instagram DMs: https://www.instagram.com/marketingandmargaritas_/
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In this episode we dive deep into each stage of the launch plan Ruby uses for her service based clients.
We discuss what is needed to be successful at each stage and how you, as a service provider, can plan and execute this strategy next time you are selling one of your offers.
Ps. Found this episode helpful and are itching for more?
Checkout âThe Launch Playbookâ now available for our paid subscribers: https://open.spotify.com/episode/4uC24KjnStxzUYotCyYt6J?si=m7vWIWGgSdWXrArfhmcUTg&nd=1&dlsi=457c04ee38524571
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Wondering whether a waitlist or direct launch is the best move for your next product?
In this episode, we break down the pros and cons of each strategy, exploring how a waitlist can build demand and excitement versus the impact of a no-wait, direct launch.
We discuss which approach aligns best with your brand and audience, ensuring your next launch is set up for success.
Follow: https://www.instagram.com/marketingandmargaritas_/
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