Episodes
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In this short, we discuss the importance of a clean and simple user interface design and the different principles that you should follow when designing your UI.
On this short: Tilly Hayes (Host) and Tom Haslam
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In this Blab, we discuss the importance of optimising your website. A slow or clunky website can be a major turnoff for potential customers, but with the right techniques, you can turn your site into a conversion machine.Join us in discussing strategies and techniques that will get your website firing on all cylinders.On this blab: Tom Haslam (Host), Nick Janaway, Matt Janaway and Josh Stapleton.
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Missing episodes?
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In this week's short, we sit down with Tom to discuss the importance of simplicity in eCommerce web design. We cover the significance of a seamless process and how high-quality imagery is essential for selling your product.
You don't want to miss this one!
On this short: Tilly Hayes (Host) and Tom Haslam
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AI has become a prevalent tool used within the world of marketing, but do you know how to use it?
In this week's short, Matt explains why AI should not be used to write content for you but how it can be used to assist you with your content and SEO efforts.
On this blab: Tom Haslam (Host) and Matt Janaway
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In this episode, we sit down with special guest Ryan Jones to discuss the three main pillars of SEO: technical SEO, content and link building. Ryan reflects on his time working in an agency before moving to work in-house at SEO Testing, as well as providing us with some insight as to why it is crucial to get your SEO strategy right.
Stay tuned for an episode jammed-packed with knowledge and expertise!
On this Blab: Tom Haslam (Host), Tilly Hayes and Ryan Jones
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In this short, we are joined by Creative Director Tom to talk about all things colour psychology!
Colour is one of the most important parts of your branding. It is often the first element that is recognisable for consumers, so it is important that you choose the colours that convey the message you are trying to communicate.
On this Blab: Tilly Hayes (Host) and Tom Haslam
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In this short, we are joined by Tom to unpack the world of paid social, more specifically, targeting the right audiences.
He covers the importance of retargeting and how different assets can be used to refine this process.
On this Blab: Tilly Hayes (Host) and Tom Haslam
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In this episode, we discuss a frequently covered topic in the Marketing Labs office - which is more important, creativity or functionality?
When building a website, our team can sometimes find themselves at odds. While our designer wants to craft a visually stunning experience, our developer wants to prioritise making the site fast, secure and scalable. But what happens when these worlds collide?
On this Blab: Tilly Hayes (Host), Tom Haslam, Mel Healy and Josh Stapleton
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In this short, we sit down with Rich to discuss why you should use shared budgets in Google Ads. He explains the advantages and disadvantages of shared budgets, as well as explaining why he often chooses not to use them.
On this Blab: Tom Haslam (Host) and Rich Bloomfield
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In this short, we delve into the world of pop-ups; how and when they should be used and best practices for implementing them effectively.
We talk about the pros and cons and how using them incorrectly can put people off.
On this Blab: Tilly Hayes (Host) and Tom Haslam
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In this episode, we sit down with the ML team to discuss content repurposing and the best ways to get the most out of your content. We talk about using your written content to create videos for social media and the ways that different tools, such as AI, can help.
You don't want to miss this episode!
On this Blab: Tom Haslam (Host), Mel Healy, Matt Janaway and Emma Nunns
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In this short, we delve into FAQs and their importance within your website. Tilly talks about the different ways it can be used and how they can improve a user's experience. We also explain the best ways to format FAQs to ensure they don’t take up too much real estate on your website.
On this Blab: Tom Haslam (Host) and Tilly Hayes
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In this short, we explore the mystery of phone calls within Google Ads, and why they may be harder to track than other conversion events. We talk about the ways to tell if Phone call conversions are being generated from your ads and how phone call tracking is not always easily monitored.
On this Blab: Tom Haslam (Host) and Rich Bloomfield
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In this episode, we discuss one of the most crucial decisions many businesses face: rebrand or debrand.
We explore the strategies behind debranding and rebranding, share some good and bad examples, and explain when to use each approach to revive your brand.
You don't want to miss this one!
On this Blab: Tilly Hayes (Host), Tom Haslam, Emma Nunns and Josh Stapleton
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In this short, our SEO Executive, Tilly, joins us to discuss all things Link Juice! She covers what link juice is, how it works, and some of the different ways it can be obtained.
If you’re looking to increase the links to and within your site, then this is the short for you!
On this Blab: Tom Haslam (Host) and Tilly Hayes
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In this short, our Paid Media Manager, Rich, joins us to discuss why your Google Ads Performance might be dropping. He reels off 5 quick key elements that could have an impact, and that may be worth checking.
On this Blab: Tom Haslam (Host) and Rich Bloomfield
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In this episode, we sit down with Head of Digital Nick Janaway and SEO Executive Tilly Hayes to discuss Local SEO, which is essential for businesses that want to be found in their geographic area.
We discuss techniques, strategies and best practices to help you optimise your Local SEO efforts.
If you're a business owner looking to expand your presence in your local area, then this episode is for you!
On this Blab: Tom Haslam (Host), Nick Janaway and Tilly Hayes
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In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions.
Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content has purpose, but if not it may be worth evaluating your piece of content and altering it so that it does answer one of these questions.
On this Blab: Tom Haslam (Host) and Matt Janaway
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In this short, Creative Director Tom joins us to define engaging content and its crucial role for any brand. We discuss the role of different forms of content and how to ensure you’re marketing your content towards the right audience.
On this Blab: Tilly Hayes (Host) and Tom Haslam
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In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience.
Whether you are a small business trying to grow your online presence or a well-established company looking to modify your content to reach your desired client base, this episode is for you!
On this Blab: Tom Haslam (Host), Matt Janaway, Mel Healy and Emma Nunns
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