Episodes
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Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them.
00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields
00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:38 - 01:18 Kristen’s Bio
01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content
14:56 - 16:50 Welcome to the show, Kristen!
16:51 - 20:12 40 Over 40 Project
20:13 - 23:00 Personal Branding and Empowerment
23:01 - 26:08 Importance of Authenticity in Personal Branding
26:09 - 31:56 Building Relationships and Networking
31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!
32:42 - 34:47 Kristen’s Teaching Experience
34:48 - 37:04 Generating Buzz and Building a Loyal Client Base
37:05 - 40:40 Future Plans and New Projects
40:41 - 45:39 Balancing Work and Personal Life
45:40 - 46:30 Reach out to Kristen
46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey!
47:22 – 48:08 Join the Marketing Expedition Community today!
#PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy
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Jesse Navarro is the founder of Cultivate Inbox, where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients.
00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you’re paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro
00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 02:24 Jesse’s Background
02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography
08:36 - 12:26 Welcome to the show, Jesse!
12:27 - 16:01 Fun Fact: Jesse’s Pokemon Championship
16:02 - 20:37 Involving Kids in Business
20:38 – 25:10 Hiring and Managing People
25:11 - 33:04 Building a Legacy
33:05 - 40:05 Business Journey and Failures
40:06 - 46:17 Finding Trends and Opportunities
46:18 - 49:45 Segmenting Email List
49:46 - 53:55 Personalization
53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
54:47 - 57:54 Strategy for Email Deliverability
57:55 – 1:03:23 Tactics in Growing Email List
1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com
1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast”
1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey!
1:08:43 – 1:09:29 Join the Marketing Expedition Community today!
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Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium.
00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham
00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:51 - 01:45 Karley’s Bio
01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies
08:36 - 12:55 Welcome to the show, Karley!
12:56 - 17:08 Transition from Agency World to Consulting
17:09 - 23:50 Interconnection of Business and Brand Strategy
23:51 - 30:13 Pivoting During Crisis
30:14 - 33:25 Importance of Investing in Branding
33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.
34:16 - 37:59 Overview of the Surefire Method™
38:00 - 41:03 Building a Brand from the Inside Out
41:04 - 42:19 Positioning Elements in Branding
42:20 - 47:40 Long Tail Equation for Measuring Branding Success
47:41 - 52:40 Building Trust
52:41 - 57:57 Ideal Clients
57:00 – 1:01:25 Reach out to Karley!
1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey!
1:01:58 – 1:02:44 Join the Marketing Expedition Community today!
#Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney
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Jim Kraus is the president of Buyer Persona Institute (BPI), and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.
00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus
00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:38 - 01:13 Jim’s Background
01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour)
05:51 - 07:20 Jim, welcome to the show!
07:21 - 12:58 Five Rings of Buying Insight
12:59 - 15:14 Methodology for Developing Buyer Persona
15:15 - 19:59 Using Buyer Insights for Marketing and Sales
20:00 - 22:47 Integrating AI and Human Intelligence
22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/
24:51 - 29:03 Importance of Empathy in Marketing
29:04 - 32:14 Industry Resources and Tools
32:15 - 36:44 Understanding Customer Inaction
36:45 - 37:28 Importance of Customer Retention
37:29 - 38:38 Final Thoughts and Summary
38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey!
39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com
#MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney
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Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast.
00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber
00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:44 - 02:10 Marcia’s Bio
02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 3
16:56 - 20:07 Welcome to the show, Marcia!
20:08 - 24:23 Trends in Logo and Website Design
24:24 - 29:08 Case Study: Improving Client’s Website SEO
29:09 - 30:54 AI Optimization
30:55 - 33:43 Client Communication and Tools
33:44 - 36:21 Importance of Website Security
36:22 - 39:24 Challenges with Technology and Scams
39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer
40:12 - 45:58 Favorite Radio Show Interviews
45:59 - 49:43 Marsha’s Career Path and Marketing Journey
49:44 - 55:20 Listening to Clients and Adapting Strategies
55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at [email protected]
57:00 - 59:46 Ask the Experts!
59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey!
1:00:37 – 1:01:23 Join themarketingexpedition.com today!
#SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic
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Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment, focusing on personal branding and helping visionaries build their brands.
00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc
00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:44 - 03:02 Armando’s Background
03:03 - 15:00 Marketing Essentials Moment: Marketing Terms
15:01 - 17:37 Welcome to the show, Armando!
17:38 - 22:38 Personal Branding and Business Identity
22:39 - 28:17 The Impact of Authentic Content
28:18 - 29:40 Mindset and Belief in Yourself
29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
30:32 - 39:24 Visionaries and Idea Implementation
39:25 - 46:20 Resources for Good Listening and Reading
46:21 - 48:10 Human Connection
48:11 - 52:47 Building Credibility and Trust
52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/
53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/
54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey!
55:30 – 56:16 Join themarketingexpedition.com today
#ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction
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Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some.
00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung
00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:32 - 01:08 Nathan’s Background
01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology
07:55 - 09:46 Welcome to the show, Nathan!
09:47 - 12:58 Starting “Find Your Audience”
12:59 - 16:58 Trust and Empowerment in Client Relationships
16:59 - 18:09 Agency vs. In-House Marketing
18:10 - 20:26 Ideal Marketing Team Structure
20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
21:28 - 25:22 Success Stories and Building Process
25:23 - 27:45 Demand Generation Strategies
27:46 - 30:01 Channel Specialization
30:02 - 35:43 Sales vs. Marketing Touchpoints
35:44 - 38:57 Tools and Metrics for Measuring KPIs
38:58 - 40:29 B2B Businesses
40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/
43:03 - 45:50 Positioning and Avoiding the Middle
45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey!
46:24 – 47:09 Join themarketingexpedition.com today!
#B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs
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Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients.
00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti
00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 01:18 Chris’ Bio
01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn
07:23 - 10:07 Welcome to the show, Chris!
10:08 - 14:43 Key Elements of a Successful Funnel
14:44 - 16:44 Examples of Effective Offers
16:45 - 20:10 Client Success Story
20:11 - 24:39 Ad Strategies and Retargeting
24:40 - 25:39 Creating Effective Front-End Offers
25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.
26:31 - 29:08 Ad Spend and Campaign Strategies
29:09 - 30:58 Importance of Offer Alignment
30:59 - 33:36 Advice for First-Time Funnel Creators
33:37 - 36:41 Resources for Learning
36:42 - 38:29 Advice for Marketing Students
38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/
39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!
39:27 – 40:15 Join The Marketing Expedition Community today!
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Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire.
00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter
00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:34 - 01:10 Mark’s Background
01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business
16:46 - 18:07 Welcome to the show, Mark!
18:08 - 19:03 Transition from Corporate to Teaching Storytelling
19:04 - 21:16 Success Stories: Financial Services Leadership Retreat
21:17 - 22:24 The Impact of Storytelling on Team Alignment
22:25 - 24:33 Success Stories: Utility Company Annual Event
24:34 - 25:14 Turning Values into Behaviors
25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
26:06 - 29:25 The Brain Science Behind Storytelling
29:26 - 31:44 The Power of Customer Testimonials
31:45 - 33:33 Turning Experiences into Compelling Stories
33:34 - 36:29 Three-Step Storytelling Process
36:30 - 41:01 The Role of Humor in Storytelling
41:02 - 41:41 Practicing Storytelling as a Skill
41:42 - 42:33 Connect with Mark
42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey!
42:25 – 45:11 Join themarketingexpedition.com today!
#Storytelling #Leadership #Branding #Teach #Lead #Sell #Inspire #DigitalAdvertising #WordOfMouthAdvertising #CustomerTestimonials #PublicRelation #NetworkingEvents
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Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express.
00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going to enter into that stage where because we can't target as well as we used to be able to, we'll have to create creative that resonates with the audience we want it to and doesn't resonate with the audience we don't want it to."— Samir Balwani
00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:45 - 01:25 Samir’s Bio
01:26 - 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth
09:31 - 10:34 Welcome to the show, Samir!
10:35 - 15:33 Five Stages of E-commerce Success
15:34 - 20:37 Importance of First-Party Data
20:38 - 23:42 Adapting to Changes in Digital Advertising
23:43 - 25:11 Role of AI in Marketing
25:12 - 29:32 Case Study: Success Story with a Consumer Goods Brand
29:33 - 32:10 Balancing Risk and Innovation in Marketing
32:11 - 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.
33:04 - 36:29 Advice for Aspiring Digital Marketers
36:30 - 38:30 Marketing Strategies for QRY – Visit: https://www.weareqry.com
38:31 - 42:08 Staying Ahead in the Marketing Industry
42:09 - 42:36 Reach out to Samir
42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey!
43:06 – 43:51 Join The Marketing Expedition Community today!
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Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media, Max leverages his expertise in data-driven decisions and technology to deliver innovative solutions and foster collaboration within teams.
00:00 - 00:10 "Content is not only text, content is an image, it's a video, it's a piece of maybe metadata, a title. Everything that you can place on a website is your content."— Max Gomez Montejo
00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:10 Max’s Background
01:11 - 06:00 Marketing Essentials Moment: Booking Tool — Automating Your Marketing
06:01 - 08:24 Welcome to the show, Max!
08:25 - 10:00 Evolution of Digital Marketing
10:01 - 15:08 Open AI and Search Trends
15:09 - 18:42 Giving Value in Content
18:43 - 21:07 Evolution of SEO Practices
21:08 - 26:28 Tools for Keyword Research
26:29 - 27:29 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio
27:29 - 31:00 Future Trends in Marketing
31:01 - 33:38 Industry Standards and Benchmarks
33:39 - 40:27 Quality Backlinks and Domain Authority
40:28 - 42:10 Voice Search Optimization
42:11 - 46:10 Advice for Aspiring SEO Professionals
46:11 - 46:55 Reach out to Max: Visit Next Net Media
46:56 – 48:23 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!
48:24 – 49:10 Join The Marketing Expedition Community today!
#DigitalMarketing #SEO #SearchEngineOptimization # Automating #AI #ArtificialIntelligence #Innovation #GrowthStrategies #Keywords #ContentMarketing #Backlinks
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Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth.
00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells a story. And so, we talk about content journeys as one of your key plays. Anytime you have a personalization category, you need a content journey that guides the buyer journey." — Brent Keltner
00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 02:25 Brent’s Bio
02:26 - 13:35 Marketing Essentials Moment: Tips on how to get hired at an advertising agency
13:36 - 16:32 Brent, Welcome to the show!
16:33 - 20:34 Revenue Leader
20:35 - 25:55 Measuring Success
25:56 - 29:39 Building Marketing and Sales Playbooks
29:40 - 31:41 Accelerating Word of Mouth
31:42 - 32:42 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
32:43 - 35:59 Brent’s Entrepreneurial Journey
36:00 - 39:11 Future Growth and Industry Trends
39:12 - 39:48 Reach out to Brent on LinkedIn or visit Winalytics
39:49 - 42:33 Importance of Personalizing Interactions for Success
42:34 – 43:06 Thank you so much, Brent! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
43:07 – 43:52 Join The Marketing Expedition Community today!
#WordofMouth Advertising #IndustryTrends # RevenueLeader #SalesLandscape #Authenticity #MarketingCampaign #BusinessStrategy #GrowthStrategies #BrandMessaging #ContentMarketing #AdvertisingAgency
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Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees.
00:00 - 00:10 "Culture is, like I said, signal strength. The signal strength of these people create the culture, whether it's a weak signal or a strong signal. All those signals together is your culture." — Allyns Melendez
00:11 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:30 - 02:11 Allyns’ Background
02:12 - 08:15 Marketing Essentials Moment: When to Hire an Agency
08:16 - 10:02 Welcome to the show, Allyns!
10:03 - 12:01 Transformative Purpose in HR
12:02 - 17:08 Identifying Signal Strengths in Organizations
17:09 - 21:41 Performance Management and Communication Styles
21:42 - 29:09 Employee Feedback and Retention
29:10 - 30:00 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.
30:01 - 35:41 Predictive Analytics for Turnover
35:42 - 41:17 Implementing a Four-Day Workweek
41:18 - 44:13 Employee Motivation and Role Elevation
44:14 - 48:36 HR Trends and Public Conversations
48:37 - 51:06 Encouraging Interest in HR
51:07 - 51:59 Visit HR Transformed - https://www.hrtransformed.com/
52:00 – 52:55 Thank you so much, Allyns! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
52:56 – 53:42 Join The Marketing Expedition Community today!
#CompanyCulture #CorporateBranding #EmployeeRetention #Communication #HRtrends #EmployeeManagement #BusinessStrategy #GrowthStrategies #PublicRelations #HumanResources #AdvertisingAgency
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Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.
00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent
00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:33 - 01:58 Faruk’s Bio
01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency
17:44 - 18:50 Faruk, welcome to the show!
18:51 - 22:48 Transition to CGI
22:49 - 24:48 Career Highlights
24:49 - 31:03 The Impact of Photorealistic CGI
31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry
35:56 - 40:36 Award-winning Advertising Campaigns
40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing
49:10 - 53:10 The Future of Previsualization in Sales and Marketing
53:11 - 56:24 Principles of Design
56:25 – 1:00:49 Creating virtual worlds and authenticity
1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/
1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
1:02:09 – 1:02:55 Join The Marketing Expedition Community today!
#CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency
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Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.
00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao
00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:40 - 01:50 Carolyn’s Background
01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring
14:43 - 18:16 Welcome to the show, Carolyn!
18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing
23:18 - 28:20 Data Collaboration Unblocks Internal Teams
28:21 - 31:22 AI Enhances Ad Performance Analysis
31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas
35:50 - 36:38 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.
36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights
39:57 - 42:28 AI-Powered Anomaly Detection for Business Data
42:29 - 46:48 Staying Informed in the Business World
46:49 - 53:01 Unblocking a Complex Product Launch
53:02 - 57:11 Embracing AI for Marketers
57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/
57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
58:11 – 58:57 Join The Marketing Expedition Community today!
#ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring
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Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.
00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker
24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 02:02 Ernie’s Bio
02:03 - 12:55 Marketing Essentials Moment: Customer Retention
12:56 - 15:50 Ernie, welcome to the show!
15:51 - 18:57 Transition from Illustration to Marketing
18:58 - 21:28 Starting a Freelance Business
21:29 - 28:19 Branding Messaging
28:20 - 33:49 Consistency in Branding
33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools
37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
38:11 - 39:35 Underrated AI Tech in Marketing
39:36 - 42:17 Posting Frequency and AI Scheduling
42:18 - 47:07 The Potential Overuse of AI in Social Media
47:08 - 52:14 The Process of Developing Your Brand with AI
52:15 - 54:48 Real Value in Your Brand
54:49 - 56:28 Visit: https://ernburn.com/
56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
57:36 – 58:22 Join The Marketing Expedition Community today!
#Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention
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Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest.
00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez
00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:35 - 01:45 Jen’s Background
01:46 - 15:42 Marketing Essentials Moment: Customer’s Journey
15:43 - 16:10 Welcome to the show, Jen!
16:11 - 21:01 Transition to Pinterest Marketing
21:02 - 24:09 Pinterest as a Search Marketing Tool
24:10 - 27:17 Brand Inspiration
27:18 - 32:22 Trending Pins and Client Success Stories
32:23 - 37:03 The Importance of Video and Graphics
37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care.
37:50 - 43:26 Delegating and Prioritizing Work
43:27 - 49:04 Setting and Meeting Business Goals
49:05 - 51:49 Conducting a Marketing Audit
51:50 - 56:15 Resources to check out
56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/
57:21 - 59:35 Jen’s Pinterest Challenge
59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today!
#PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics
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Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies.
00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? Because if there's no timeline between sales and production, and there's no clarity between what you're selling and what you're producing, it creates so much confusion. You lose clients this way." — Juliana Marulanda
00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 02:06 Juliana’s Bio
02:07 - 16:55 Marketing Essentials Moment: Mentorship for the Next Generation
16:56 - 20:19 Welcome to the show, Juliana!
20:20 - 26:28 The scale map diagnostic
26:29 - 30:34 Scaling businesses rapidly
30:35 - 31:21 Project management for business growth
31:22 - 32:11 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.32:12 - 34:41 Common company gaps and metrics
34:42 - 39:19 Growth metrics
39:20 - 42:12 Scaling a sales team
42:13 - 43:23 Sales process efficiency tips
43:24 - 45:12 Resources for scaling. Visit: ScaleTime
45:13 - 46:45 Let go of perfectionism
46:47 - 47:15 Thank you so much, Juliana! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
47:16 - 48:02 Join The Marketing Expedition Community today!
#BusinessScaling #BusinessGrowth #Leadership #Mentorship #Branding #HumanResource #GrowthStrategies #ProjectManagement #CompanyCulture #RelationshipBuilding #SalesProcess
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Chellie Phillips, a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights far and wide.
00:00 - 00:11 "You know, the leaders inside of an organization, to me, it's even more important that they have a strong personal brand. And that brand really needs to align with the culture inside that workplace that they're trying to create throughout it." — Chellie Phillips
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 02:03 Chellie’s Background
02:04 - 10:18 Marketing Essentials Moment: Promotional Items Importance
10:19 - 12:53 Welcome to the show, Chellie!
12:54 - 16:16 Chellie’s Books
16:17 - 20:48 Building Personal Brand for Success
20:49 - 23:31 Branding and Customer Satisfaction
23:32 - 28:07 Personal Coaching
28:08 - 29:31 Culture Building
29:32 - 30:17 Get up to a $20 credit to spend on Billie razors and body care.
30:18 - 37:25 Workplace Culture and Recognition
37:26 - 39:00 Flexibility and Culture Shift
39:01 - 42:15 Hybrid Workforce Models
42:16 - 48:10 Mentors and Family Influence
48:11 - 49:49 Visit: chelliephillips.com
49:50 - 50:39 Thank you so much, Chellie! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
50:40 - 51:27 Join The Marketing Expedition Community today!
#Branding #CorporateBranding #HumanResource #OnlinePresence #PersonalBranding #Culture #RelationshipBuilding #CompanyCulture #BusinessGrowth #Leadership #Mentorship
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Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.
00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:16 Carolyn’s Bio
01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies
07:28 - 08:10 Welcome to the show, Carolyn!
08:11 - 12:11 Carolyn’s Career Path
12:12 - 13:14 Working with Top Brands
13:15 - 19:00 Brand Building vs. Performance Marketing
19:01 - 22:16 The Importance of Brand Recognition
22:17 - 23:02 Successful Brand Campaigns
23:03 - 28:28 Client’s Case Study
28:29 - 34:59 A Unique Campaign turns Viral
35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”
40:33 - 42:10 The Importance of Educating Customers
42:11 - 47:15 Memorable Marketing Projects
47:16 - 50:04 Resources and Learning
50:05 - 55:42 Involvement with the 4As and Industry Conferences
55:43 - 56:24 Visit: Response Marketing - https://response.agency
56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
56:57 – 57:40 Join The Marketing Expedition Community today!
#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling
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