Episodes

  • The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget.

    This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal.

    In the live we talked about:

    How to figure out your message and approach that will resonate with the government agendaWays to find opportunities to share your solutions, thoughts and opinionsWhat journalists want and are looking forThe need for speed and quick turnarounds.
    About the show

    TAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

    Links

    Work with Ayo and Abbas Marketing - End of Year services

    Cany Ash - Profitable neighbourhoods campaign

    Ways you can support this show

    This show is independent and if you're a regular listener you can show your support by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.

    In this episode, we talked about:

    How FCB Studios reimagined their brand strategy and found a refreshed voiceWhy choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approachThe importance of storytelling and focusing on social impact and cultural value to elevate their brand story
    Resources and links

    Abbas Marketing

    FCB Studios

    Nice and Serious

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

    Ways you can support this show

    šŸ“² Share about the show on socials

    šŸ”— Follow us on Apple or Spotify

    šŸ“ Leave us a review on Apple or Spotify

    šŸ’¬ Tell a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

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  • When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company'

    Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you.

    Resources and Links

    Abbas Marketing

    Ep 65: Successful marketing starts with messaging, targeting and positioning

    SEO basics to keep your content on top

    Magnus Strƶm: Ep 25: Finding your niche and focus

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

    Ways you can support this show

    šŸ“² Share about the show on socials

    šŸ”— Follow us on Apple or Spotify

    šŸ“ Leave us a review on Apple or Spotify

    šŸ’¬ Tell a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.

    This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:

    How to research and find relevant podcastsThe key questions to ask yourself in order to create a compelling pitchHow to prepare for a podcast interviewHow to promote a podcast appearance

    DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE

    About the show

    Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you donā€™t miss out. And do share with others who you think will find this actionable style content valuable.

    The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers.

    Resources and links

    Abbas Marketing

    Listen Notes - Good for podcast research as well as Spotify and Apple

    Interchange podcast - the integrated transport delivery podcast I host and produce

    Ways you can support this show

    This show is independent and if you're a regular listener you can show your support by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.

    This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing.

    Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

    The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you donā€™t miss out. And do share with others who you think will find this actionable style content valuable.

    Resources and links

    Abbas Marketing

    Architizer Future Fest - How to tell better stories to get better clients free webinar

    Headline by Co-Schedule

    Mailerlite

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

    Catch up on previous 'snacks'

    SEO basics to help your content rank on Google

    Optimising your website home page

    Introducing Practical Snacks

    Ways you can support this show

    If you like this show donā€™t forget that you can help me to spread the word by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to...

  • Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.

    This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.  

    Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you donā€™t miss out. And do share with others who you think will find this actionable style content valuable.

    DOWNLOAD OUR FREE SEO BASICS CHECKLIST

    Resources and links

    Abbas Marketing

    AHREFS

    SEMRush

    Keywords Everywhere

    Google Search Console

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

    Catch up on previous 'snacks'

    Optimising your website home page

    Introducing Practical Snacks

    Ways you can support this show

    If you like this show donā€™t forget that you can help me to spread the word by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.

    This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it.

    Grab your free optimising your website home page checklist.

    Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

    The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you donā€™t miss out. And do share with others who you think will find this actionable style content valuable.

    Resources and links

    Abbas Marketing

    Optimising your website home page checklist

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

    Ways you can support this show

    If you like this show, donā€™t forget that you can help me to spread the word by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

    The mini-series is brought to you by Ayo Abbas from Abbas Marketing.

    Make sure you follow the show wherever you listen so you donā€™t miss out. And do share with others who you think will find this actionable style content valuable.

    Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles.

    Resources and links

    Abbas Marketing

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

    Ways you can support this show

    If you like this show donā€™t forget that you can help me to spread the word by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • Todayā€™s special episode is part I of a podcast crossover episode. So, Iā€™m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here

    In Jonā€™s interview for part 1 he talked about:

    The evolution of digital marketing and how heā€™s always tended to take a digital-first approach to marketing his practice.The importance of building a strong personal brand in architectureLocal marketing for architecture firms and the need to get stuck in.Networking and community engagement and how it can benefit all aspects of your business and mindset.How heā€™s developed websites over the yearsHow he has taken a productised approach to market his design services.

    Once youā€™ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms.  

    Links

    Abbas Marketing

    Jon Clayton

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

    Ways you can support this show

    If you like this show donā€™t forget that you can help me to spread the word by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week.

    This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?".

    And you'll hear responses across three main themes. Thanks so much to those who took part.

    Julia Nicholls

    Rob Fiehn

    Pascale Scheurer

    Lynda Thompson

    Amy Edwards

    Shirin Iqbal

    Angela Lyons

    Alex McCann

    Ashley Fauguel

    About the show

    The show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds.

    Enjoy.

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:

    Ways you can support this show

    This show is independent and if you're a regular listener you can show your support by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it.

    The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Niki Hutchison from Enjoy Marketing about a new one-day Mastermind that we're hosting in London in July.

    Find out more about our 'Make It Happen' mastermind day here.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events.  

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear.

    Ways you can support this show

    This show is independent and if you're a regular listener you can show your support by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024.

    I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email [email protected]

    Resources and Links

    UKREiiF

    Build Up

    The Build-Up UKREiIF breakfast event - Wednesday 22 May

    Abbas Marketing

    Oneworks

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.

    Feel free to email [email protected] if you have any questions.

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.

    Ways you can support this show

    This show is independent and if you're a regular listener you can show your support by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice.

    In this episode Sadie shares:

    - How she found her voice

    - The importance of having a mentor helped her to hone her speaking skills and voice 

    - Her passion about championing good design and the importance of community

    - Why she believes that the industry needs more diversity 

    - Her plans for the future.

    Resources and links

    Abbas Marketing

    dRMM

    Quality of Life Foundation

    Music in Offices - City of Women

    National Infrastructure Commission

    Ways you can support this show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • Is your built environment firm making the most out of LinkedIn?

    It's the social platform for business and has so many hidden features that you may not know exist.

    The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell.

    LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they donā€™t really shout about the fact that they exist.

    Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections.

    We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more.

    To access the slides and to watch the video recording for this episode click here.

    Resources and Links

    Abbas Marketing

    Stacey Meadwell

    Tools

    Streamyard

    Restream

    Ecamm

    Ways you can support this show

    If you like this show donā€™t forget that you can help me to spread the word by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.  

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • 2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.

    So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.

    Itā€™s a case of not being fooled as AI wasnā€™t really the new kid on the block but has been around for quite some time. And itā€™s already in many of the day-to-day marketing tools you may already use.

    We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so thereā€™ll be something that will apply to us all.

    Key takeaways:

    - A quick rundown on what AI is

    - AI tools that weā€™ve used

    - Practical ways you can get started using AI in your marketing workflows

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.  

    Resources and Links

    Abbas Marketing

    Bloom Creative

    Bidwells

    Click here for the full shownotes including a list of the tools mentioned in this episode.

    Ways you can support this show

    If you like this show donā€™t forget that you can help me to spread the word by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey

  • Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.

    Today is my special end of year episode so you'll get:

    My podcast stats in numbersA whistle-stop tour of the key themes and discussions from my episodes this yearA look forward to what's in store for '24And some of the Bloopers from this season.

    Thanks to all my listeners and guests who have supported the show this year.

    Episodes

    Ep 60: From ballerina to architecture marketing with Ellie Sharpe

    Ep 59: How to master LinkedIn as marketers

    Ep 58: Growing and marketing your profile online with Chris Simmons

    Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew

    Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

    Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea

    Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic

    Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio

    EP 52: Boring, boring, boring: how to inject creativity into your marketing

    EP 51: Property, pavilions and partnerships with Andrew Foord, JLL

    Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas

    Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas

    Ep 48: The changing social media landscape with Ayo Abbas

    Ep 47: Marketing to help make the world a better place with Tristram...

  • Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

    Todayā€™s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will.  Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.

    In this episode, we talk about

    Succession planning and acquisitions The power of focusing on the human story and campaignsHow thought leadership and innovation are key parts of their marketing approachTheir approach to awards and the role is has played in boosting visibilityHow they've re-adopted an 'old school' tool for presentations, pitches and collaboration
    Links

    Abbas Marketing

    Perkins&Will

    U+I

    About the show

    The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

    Ways you can support this show

    If you like this show donā€™t forget that you can help me to spread the word by:

    Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

    Mentioned in this episode:

    Take The Built Environment Marketing Show survey

    I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey