Episodes
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Today's episode is all about brand and storytelling but from a consultant's perspective.
My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.
Key discussion topics include:
Understanding the connection between storytelling and brandHow to develop your brand strategy to differentiate your practiceThe need to build strong brand foundations Whether brand or strategy are a 'dirty' wordWays to uncover client perceptions about your firm
Resources and linksAbbas Marketing
Hutton
&Agency
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
FIND OUT ABOUT OUR END OF YEAR SERVICES
Ways you can support this showš² Share about the show on socials
š Follow us on Apple or Spotify
š Leave us a review on Apple or Spotify
š¬ Tell a friend about the show who you think will benefit.
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The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget.
This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal.
In the live we talked about:
How to figure out your message and approach that will resonate with the government agendaWays to find opportunities to share your solutions, thoughts and opinionsWhat journalists want and are looking forThe need for speed and quick turnarounds.
About the showTAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Links
Work with Ayo and Abbas Marketing - End of Year services
Cany Ash - Profitable neighbourhoods campaign
Ways you can support this showThis show is independent and if you're a regular listener you can show your support by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.
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Missing episodes?
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FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.
In this episode, we talked about:
How FCB Studios reimagined their brand strategy and found a refreshed voiceWhy choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approachThe importance of storytelling and focusing on social impact and cultural value to elevate their brand story
Resources and linksAbbas Marketing
FCB Studios
Nice and Serious
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this showš² Share about the show on socials
š Follow us on Apple or Spotify
š Leave us a review on Apple or Spotify
š¬ Tell a friend about the show who you think will benefit.
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When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company'
Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you.
Resources and LinksAbbas Marketing
Ep 65: Successful marketing starts with messaging, targeting and positioning
SEO basics to keep your content on top
Magnus Strƶm: Ep 25: Finding your niche and focus
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this showš² Share about the show on socials
š Follow us on Apple or Spotify
š Leave us a review on Apple or Spotify
š¬ Tell a friend about the show who you think will benefit.
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According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.
This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:
How to research and find relevant podcastsThe key questions to ask yourself in order to create a compelling pitchHow to prepare for a podcast interviewHow to promote a podcast appearanceDOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE
About the showPractical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you donāt miss out. And do share with others who you think will find this actionable style content valuable.
The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers.
Resources and linksAbbas Marketing
Listen Notes - Good for podcast research as well as Spotify and Apple
Interchange podcast - the integrated transport delivery podcast I host and produce
Ways you can support this showThis show is independent and if you're a regular listener you can show your support by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.
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According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.
This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing.
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.
The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you donāt miss out. And do share with others who you think will find this actionable style content valuable.
Resources and linksAbbas Marketing
Architizer Future Fest - How to tell better stories to get better clients free webinar
Headline by Co-Schedule
Mailerlite
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Catch up on previous 'snacks'SEO basics to help your content rank on Google
Optimising your website home page
Introducing Practical Snacks
Ways you can support this showIf you like this show donāt forget that you can help me to spread the word by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
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Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.
This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you donāt miss out. And do share with others who you think will find this actionable style content valuable.
DOWNLOAD OUR FREE SEO BASICS CHECKLIST
Resources and linksAbbas Marketing
AHREFS
SEMRush
Keywords Everywhere
Google Search Console
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Catch up on previous 'snacks'Optimising your website home page
Introducing Practical Snacks
Ways you can support this showIf you like this show donāt forget that you can help me to spread the word by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
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First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.
This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it.
Grab your free optimising your website home page checklist.
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.
The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you donāt miss out. And do share with others who you think will find this actionable style content valuable.
Resources and linksAbbas Marketing
Optimising your website home page checklist
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this showIf you like this show, donāt forget that you can help me to spread the word by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
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Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.
The mini-series is brought to you by Ayo Abbas from Abbas Marketing.
Make sure you follow the show wherever you listen so you donāt miss out. And do share with others who you think will find this actionable style content valuable.
Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles.
Resources and linksAbbas Marketing
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this showIf you like this show donāt forget that you can help me to spread the word by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
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Todayās special episode is part I of a podcast crossover episode. So, Iām interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here
In Jonās interview for part 1 he talked about:
The evolution of digital marketing and how heās always tended to take a digital-first approach to marketing his practice.The importance of building a strong personal brand in architectureLocal marketing for architecture firms and the need to get stuck in.Networking and community engagement and how it can benefit all aspects of your business and mindset.How heās developed websites over the yearsHow he has taken a productised approach to market his design services.Once youāve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms.
LinksAbbas Marketing
Jon Clayton
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this showIf you like this show donāt forget that you can help me to spread the word by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
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Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week.
This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?".
And you'll hear responses across three main themes. Thanks so much to those who took part.
Julia Nicholls
Rob Fiehn
Pascale Scheurer
Lynda Thompson
Amy Edwards
Shirin Iqbal
Angela Lyons
Alex McCann
Ashley Fauguel
About the showThe show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/
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This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds.
Enjoy.
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by:
Ways you can support this showThis show is independent and if you're a regular listener you can show your support by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.
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This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it.
The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Niki Hutchison from Enjoy Marketing about a new one-day Mastermind that we're hosting in London in July.
Find out more about our 'Make It Happen' mastermind day here.
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There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events.
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear.
Ways you can support this showThis show is independent and if you're a regular listener you can show your support by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.
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This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024.
I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email [email protected]
Resources and LinksUKREiiF
Build Up
The Build-Up UKREiIF breakfast event - Wednesday 22 May
Abbas Marketing
Oneworks
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This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.
Feel free to email [email protected] if you have any questions.
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.
Ways you can support this showThis show is independent and if you're a regular listener you can show your support by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.
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Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice.
In this episode Sadie shares:
- How she found her voice
- The importance of having a mentor helped her to hone her speaking skills and voice
- Her passion about championing good design and the importance of community
- Why she believes that the industry needs more diversity
- Her plans for the future.
Resources and linksAbbas Marketing
dRMM
Quality of Life Foundation
Music in Offices - City of Women
National Infrastructure Commission
Ways you can support this showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
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Is your built environment firm making the most out of LinkedIn?
It's the social platform for business and has so many hidden features that you may not know exist.
The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell.
LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they donāt really shout about the fact that they exist.
Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections.
We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more.
To access the slides and to watch the video recording for this episode click here.
Resources and LinksAbbas Marketing
Stacey Meadwell
ToolsStreamyard
Restream
Ecamm
Ways you can support this showIf you like this show donāt forget that you can help me to spread the word by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.
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2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.
So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.
Itās a case of not being fooled as AI wasnāt really the new kid on the block but has been around for quite some time. And itās already in many of the day-to-day marketing tools you may already use.
We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so thereāll be something that will apply to us all.
Key takeaways:
- A quick rundown on what AI is
- AI tools that weāve used
- Practical ways you can get started using AI in your marketing workflows
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.
Resources and LinksAbbas Marketing
Bloom Creative
Bidwells
Click here for the full shownotes including a list of the tools mentioned in this episode.
Ways you can support this showIf you like this show donāt forget that you can help me to spread the word by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
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Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.
Today is my special end of year episode so you'll get:
My podcast stats in numbersA whistle-stop tour of the key themes and discussions from my episodes this yearA look forward to what's in store for '24And some of the Bloopers from this season.Thanks to all my listeners and guests who have supported the show this year.
EpisodesEp 60: From ballerina to architecture marketing with Ellie Sharpe
Ep 59: How to master LinkedIn as marketers
Ep 58: Growing and marketing your profile online with Chris Simmons
Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew
Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II
Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea
Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic
Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio
EP 52: Boring, boring, boring: how to inject creativity into your marketing
EP 51: Property, pavilions and partnerships with Andrew Foord, JLL
Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas
Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas
Ep 48: The changing social media landscape with Ayo Abbas
Ep 47: Marketing to help make the world a better place with Tristram...
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