Episodes
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🔗 Download your free guide: 5 Quick Wins To Boost Your Fundraising Today: https://tayloe-clements.mykajabi.com/pl/2148583643 Mastering Fundraising Through Social Media: A Conversation with Brooke Ever wondered how to effectively raise funds using social media? Join Tayloe Clements as she interviews Brooke, a seasoned fundraiser who has successfully leveraged social media to support various missions and organizations. In this episode, Brooke shares her journey from raising support for a year long trip for the World Race to her role with the Fellowship of Christian Athletes (FCA). Discover how she adapted her fundraising strategies to fit different environments and learned the power of transparency in building trust with donors. Key Takeaways: The importance of social media in modern fundraising Overcoming the fear of asking for money Building strong relationships with donors The power of transparency and accountability Casting a compelling vision for financial support Leveraging social media algorithms for maximum impact Practical tips for successful digital fundraising Chapters: Introduction to Fundraising Journey The Role of Social Media in Fundraising Creative Fundraising Strategies Overcoming the Fear of Asking for Money Building Relationships with Donors The Importance of Transparency in Fundraising Shifting Mindsets on Fundraising Casting Vision for Financial Support Sharing Vision on Social Media Understanding Social Media Algorithms Overcoming Digital Fundraising Obstacles Practical Tools for Fundraising Success The Donor's Perspective #fundraising #nonprofit #socialmedia #mission #FCA #charity #philanthropy #donations #givingback #impact #vision #strategy #tips #advice #interview #podcast
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Have you uncovered this shocking truth about donor motivation? In this episode of the Mission Money Podcast, host Tayloe Clements interviews Andrew Olsen, Executive Vice President at Dickerson Bakker, to reveal game-changing insights about what really drives donors to give. They discuss the largest generational transfer of wealth in history, the secrets behind donor motivations, and the critical role of storytelling and transparency in earning donor trust.
🔗 Download your free guide: 5 Quick Wins To Boost Your Fundraising Today: https://tayloe-clements.mykajabi.com/pl/2148583643
🔗 Connect with Andrew Olsen through LinkedIn: https://www.linkedin.com/in/andrewolsen/
Discover how nonprofits can adapt to changing donor expectations, use technology for donor segmentation, and build emotional connections through compelling stories. Whether you're a nonprofit leader, fundraiser, or church leader, this episode is packed with actionable strategies to transform your fundraising results.
Key Takeaways:
- Donor motivations are shifting with the generational transfer of wealth.
- Transparency and storytelling are key to earning donor trust.
- Blending digital and in-person fundraising is crucial for success.
- Understanding donor behavior helps optimize the frequency of fundraising appeals.
- Investing in quality content creation inspires confidence and loyalty.
- Leadership involvement and technology are essential to fundraising success.
Chapters: 00:00 - Introduction: The Shocking Truth About Donor Motivation 01:30 - The Integration of Digital and In-Person Fundraising 04:50 - Current Trends in Nonprofit Fundraising 07:15 - Why Donors Demand Transparency 09:40 - Engaging Younger Donors and Generational Shifts 12:20 - The Role of Storytelling in Building Trust 14:50 - Practical Lessons from Digital Fundraising Success 17:30 - Budgeting and Resource Allocation for Nonprofits 20:10 - Decoding Donor Motivations 22:45 - Balancing the Frequency of Fundraising Appeals 25:15 - Leveraging Technology for Donor Engagement 28:00 - Leadership’s Role in Fundraising Success
About the Podcast: The Mission Money Podcast helps nonprofit leaders, fundraisers, and church leaders uncover actionable strategies to elevate their fundraising efforts. Hosted by Tayloe Clements, the show dives into topics like donor engagement, digital transformation, and nonprofit strategy. This episode features Andrew Olsen, sharing game-changing insights about donor motivations and the secrets to successful fundraising in a shifting landscape.
👉 Subscribe for more actionable insights: https://tayloe-clements.mykajabi.com/pl/2148582118
👉 Learn more about Dickerson Bakker: https://meetings.hubspot.com/andrew-olsen2?uuid=a7cebabb-613d-4e0e-8a4f-9d8985d2d9cd
👉 Follow us on social media for updates: https://www.instagram.com/tayloeclements/
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Welcome to another episode of Mission Money: Digital Fundraising Made Easy! 🎙️ Join your host, Tayloe, as we dive into the transformative power of year-end giving and how you can maximize this crucial period to boost your fundraising efforts.
In This Episode, You'll Learn:
🚀 Why Year-End Giving Matters Staggering Statistics:
Discover that 31% of annual donations occur in December, with 12% in the last three days! Donor Motivation: Understand the factors driving generosity during this season—tax benefits, holiday spirit, and the desire to make an impact.
🔑 Effective Campaign Ideas for Year-End Giving Impact Reflections Campaign
Take supporters on a journey through your year's milestones and show them the tangible impact of their contributions.
Holiday Match Campaign: Double the donations by partnering with major donors or companies for matching gifts.
Christmas Countdown Campaign: Engage your audience daily from December 1st to Christmas with stories, quotes, or photos, building excitement and connection.
Box Reveal Method (Gamification): Create an interactive fundraising experience by "unlocking" boxes representing donation amounts, revealing a hidden image as you progress.
Finish Strong Campaign: Emphasize urgency and showcase your fundraising progress with visual goal bars to motivate final contributions.
Story-Based Campaign: Share powerful, multi-part stories of those you've helped to create a deep emotional connection with donors.
Year-End Recap and New Year Vision: Combine a look back at successes with an inspiring vision for the future to encourage continued support.
🎯 Tips for a Successful Year-End Campaign
Consistency in Messaging: Maintain a clear and consistent message across all platforms. Impact-Focused Updates: Regularly share progress to make donors feel part of the journey.
Set Clear Goals: Define specific financial targets and outcomes.
Segment Your Audience: Tailor messages to different donor groups for maximum impact.
Personalized Thank-Yous: Strengthen relationships with heartfelt gratitude.
📊 Why Focus on Year-End Over Giving Tuesday Maximize Resources: A month-long campaign can yield more significant results than a single-day event.
Build Momentum: More time allows for storytelling and deeper engagement.
Strategic Touchpoints: Utilize Giving Tuesday as one of multiple engagements in your broader campaign.
Resources Mentioned: 🎁 Free Download: 5 Quick Wins to Boost Your Fundraising Today! https://tayloe-clements.mykajabi.com/opt-in-ac0b8194-9ab5-4790-829f-0a31d5e62527
Connect with Us:
Subscribe: Don't miss out on future episodes of Mission Money. Subscribe now!
Share Your Thoughts: If you found this episode valuable, please rate and review the podcast. We'd love to hear your feedback and any topics you'd like us to cover.
Let's make this year-end campaign your most successful one yet! Together, we can amplify your mission and create lasting impact.
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📥 Get Your Free Download: 5 Quick Wins To Boost Your Fundraising Today! https://tayloe-clements.mykajabi.com/pl/2148583643
🎄 Support Justin Rizzo’s Christmas Musical: Donate Here - https://givebutter.com/onefoundworthy
In this insightful episode of Mission Money Fundraising, host Tayloe Clements sits down with Justin Rizzo to dive into the world of digital fundraising, storytelling, and nonprofit growth. Justin shares his journey with Firelight Creative, focusing on innovative strategies for community support and the power of storytelling to connect with donors. Discover tips to tackle common fundraising challenges and learn how patience, vision, and strong community ties are crucial to nonprofit success. If you’re looking to elevate your impact and engage supporters in fresh, meaningful ways, this episode has you covered!
What You’ll Learn: Building Community: Learn why connecting with your community is foundational for nonprofit growth. Storytelling That Resonates: Discover how sharing your story can bring in more donors. Fundraising Challenges & Solutions: Practical advice for overcoming limited resources and support. Justin’s Mission: Hear about Justin’s inspiring work and how you can support his latest Christmas film project.
Key Takeaways:
1. Digital fundraising is evolving—adopting innovative strategies is key.
2. Building a strong, supportive community can make all the difference.
3. Storytelling is powerful for connecting with donors on a personal level.
4. Overcoming fundraising challenges often requires mentorship and a strong network.
5. Patience and persistence are essential traits for fundraising success.
6. Align future projects with your organization’s mission and values.
About Mission Money Mission Money helps nonprofit leaders and people raising funds master the art of digital fundraising. The host, Tayloe Clements shares the latest tips, strategies, and insights for building support online and achieving long-term nonprofit and fundraising growth.
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🎉 FREE RESOURCE: Kickstart your fundraising journey with my free Digital Fundraising Guide, "5 Quick Wins To Boost Your Fundraising Today!"
Gain access today: https://bit.ly/4fmNODy
Welcome to Mission Money Fundraising! In this episode, we dive into overcoming fear in fundraising, helping you ask boldly, connect deeply, and confidently secure donations. Fear of asking for donations can hold you back—but it doesn’t have to! Today, Tayloe shares mindset shifts and proven strategies to overcome fear, build confidence, and frame asks as powerful invitations.
Tune in to learn:
- Why fear arises in fundraising and how to use it as motivation
- How to reframe the ask by focusing on mission-driven impact
- Practical tips for connecting with donors and building lasting relationships
With over a decade of experience, Tayloe has helped fundraisers secure millions for nonprofits. Join us each week for more tips on digital fundraising and confidently connecting with donors.
Subscribe to Mission Money for weekly episodes and resources on making your mission unforgettable!
Resources & Socials: Free Resource: https://bit.ly/4fmNODy
Follow me on Instagram: https://www.instagram.com/tayloeclements
Connect on LinkedIn: https://www.linkedin.com/in/tayloeclements
Subscribe to Mission Money Fundraising: https://bit.ly/48pLOIB
