Episodes

  • In this valuable episode, host Phil Treadwell explores the art of personal branding on LinkedIn with expert Dan Smokoska. Dan shares his insights on how to effectively use LinkedIn to grow your professional presence, emphasizing the importance of focusing on your ideal client. He breaks down the strategies for creating impactful content, engaging authentically with your network, and leveraging the platform’s features to build a strong, recognizable brand and mortgage business. Whether you're just starting out or looking to refine your LinkedIn approach, this episode offers actionable tips to turn feedback into fuel for success and elevate your brand to new heights.

    Dan Smokoska is an expert in the mortgage industry, recognized as the leading LinkedIn and social selling coach. With a background as a former loan officer, he has earned accolades such as being named one of the "40 Under 40" top mortgage professionals. Dan is also the founder of the WinWeekly Newsletter and the co-author of Rethink Everything You Know About Being A Next Gen Loan Officer.

    Show Highlights:

    00:25 - Meet Dan

    02:10 - An Interesting Time in the Industry

    04:45 - Social Media Selling IS Back to the Basics

    07:30 - Building Trust on Social Media

    11:30 - Giving it Away

    13:30 - Why LinkedIn

    18:00 - Failure is Part of the Recipe

    24:30 - The Truth About LinkedIn

    28:20 - Social Media is Social Proof

    31:15 - Getting Results on LinkedIn

    36:00 - Just Do the Work

    Connect with Dan on LinkedIn

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  • In this compelling episode, host Phil Treadwell engages in an inspiring conversation with Ace Charafeddine, a renowned motivational speaker and success coach. Ace shares his personal journey of overcoming obstacles and developing an unyielding drive to achieve his goals. The episode delves into the mindset and habits that fuel success, offering practical advice on staying motivated, setting and reaching ambitious targets, and harnessing inner strength during challenging times. Listeners will be inspired by Ace's story and equipped with actionable strategies to cultivate their own drive for success in the mortgage industry and beyond.

    Ace has spent over two decades mastering sales, transforming a startup into a global powerhouse, and later excelling in the financial sector. Beginning with pioneering business-to-business sales, he cultivated a culture of excellence, mentoring teams worldwide. Transitioning to finance, Ace became a top sales agent within a year, generating over 100 million in revenue and leading a Fortune 500 team. His structured approach to sales success is universal, applied globally through trainings and templates. Ace's impact extends through Acez Academy, offering virtual courses that serve as blueprints for success. His speaking engagements and collaborations consistently multiply revenues and enhance corporate cultures, demonstrating his transformative influence.

    Show Highlights:

    00:20 - Meet Ace

    01:10 - “Selling Naturally”

    05:30 - Taking the Lead

    10:00 - Being Uncommon

    13:45 - What Drives Ace

    17:20 - How Do You Build “Drive”

    22:50 - Tactically Building a Business

    28:15 - Consistent AND Persistent

    29:40 - Ace’s Academy Sales Planner 2.0

    30:30 - Pretend You Have to Close the Deal Without Talking About Mortgages

    https://acezacademy.com

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  • In this insightful episode, host Phil Treadwell delves into the essential functions and impact of secondary market advisors in the mortgage industry. Joined by Vicki Cullen, a seasoned expert in the field, the discussion covers how secondary market advisors navigate complex financial landscapes, manage risk, and ensure liquidity in mortgage markets. Vicki shares her experiences and sheds light on the strategies that drive success in secondary markets, offering listeners valuable knowledge on the behind-the-scenes mechanisms that keep the industry thriving. This episode is a must-listen for anyone looking to understand the pivotal role these advisors play in the broader mortgage ecosystem.

    Vicki Cullen is currently a Sr Account Executive with Freddie Mac – Secondary Market Advisors (SMA). Responsible for managing all SMA relationships, and facilitate and support all SMA’s secondary marketing related business and technology activities, to promote doing business easier with Freddie Mac on behalf of our mutual clients. Vicki holds a BBA in Finance from the University of Wisconsin-Whitewater, and received an MBA Certified Mortgage Bankers designation in October 2022. Vicki teaches for the MBA School of Mortgage Banking - Secondary Marketing, and resides in Jupiter FL with her husband and children.

    Show Highlights:

    00:25 - Meet Vicki Cullen

    01:15 - Secondary Marketing

    03:00 - How an SMA Integrates in Your Process

    05:55 - The Efficiencies of an SMA

    08:45 - The Pros & Cons of DIY

    12:25 - The Process of a Loan

    16:50 - Different SMA’s for Different Needs

    18:55 - Why SMA’s Are Crucial for Lenders & Mortgage Pros

    23:25 - Becoming a Seller/Servicer

    26:00 - Confidence in the SMA & Process

    28:15 - Be Trustworthy, Be Smart, Build Trust

    Learn more about SMA’s: https://sf.freddiemac.com/working-with-us/secondary-market-advisors/integrated-secondary-market-advisors

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  • In this dynamic episode, host Phil Treadwell sits down with LaDonna Lockard, the CEO of Maximum Acceleration, to explore her strategies for driving exceptional business growth. LaDonna shares her journey to the top, the power of relationships, and how the importance of in person events help create and strengthen those connections. Don’t miss the special offer to save on your ticket to Originator Connect this August in Las Vegas. Tune in to discover LaDonna's unique approach to achieving maximum acceleration in the mortgage industry and beyond.

    LaDonna has worked in and around the mortgage and real estate industries for 20 years. Dedicated to changing the perception of what LO's think of when they think of CE, LaDonna is bringing about a new generation in NMLS education.

    #maxclass

    01:10 - Ladonna’s Mortgage Origin Story

    04:30 - The Conversation Around Having Conversations

    07:15 - Maximum Acceleration

    09:15 - A Tactile Approach

    13:10 - Originator Connect in Las Vegas

    15:45 - Continuing Education Isn’t Just to Check a Box

    22:10 - You Don’t Know What You Don’t Know

    25:15 - We’re Selling Dreams

    27:10 - M1 Academy

    29:10 - Invest in Yourself

    30:45 - Connect with LaDonna

    LaDonna: Instagram | Facebook | TikTok | LinkedIn

    Use code MMEVIP to get Originator Connect for FREE!

    https://www.originatorconnect.com/

    https://www.maxclass.com/

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  • In this informative episode, host Phil Treadwell welcomes Tucker Haas to discuss the impact of Homebot on the mortgage industry. Tucker, the CEO and Founder of Quo Finance, now the Lead Engineer at Homebot, shares insights into how this innovative tool enhances client engagement, empowers homeowners with valuable financial information, and ultimately drives business growth for mortgage professionals. From improving client retention to uncovering new opportunities, this episode delves into the many ways Homebot is reshaping the mortgage landscape. Don't miss this deep dive into a game-changing technology that is helping professionals showcase their value and stay ahead in a competitive market.

    Tucker Haas is the VP of Engineering at Homebot, leading all development of the Homebot platform. Prior to Homebot, Tucker was the co-founder of Quo, a mobile app and technology-first mortgage brokerage for first time home buyers, which was acquired by Homebot in 2023 after raising $9.8M in venture capital. He has been building software since he was 8 years old, ranging from mobile apps to medical devices, with a focus on enabling access to new technologies. Tucker holds a bachelor’s degree in computer science from Stanford University where he was a varsity gymnast. He currently lives in San Francisco, California, where he enjoys rock climbing, reading, and coding in his free time.

    00:30 - Meet Tucker Haas

    01:20 - Tucker’s Entry to Financial Services

    03:45 - Phil’s First Look at Homebot

    04:50 - Giving You Access to The Best Information

    08:00 - Homebot’s Lead Gen Solutions

    10:45 - Real Estate is Not a Single Player Game

    14:00 - How Homebot is Integrating AI

    16:40 - Adding Value to the Clients

    20:00 - How Homebot is Educating About Affordability

    22:40 - Have More Conversations with People

    25:50 - Some of Tucker’s Favorite Homebot Features

    28:10 - Where Does the Value Come From?

    30:00 - Using Trended Data

    32:20 - A Personal Recommendation

    33:50 - Leverage Your Database

    36:05 - Connect with Homebot and Tucker

    Use Promo Code "MME" at https://homebot.com

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  • In this engaging episode, host Phil Treadwell chats with Ryan Hills about his unique journey from ministry to mortgage and delves into the importance of building and nurturing relationships. He emphasizes the significance of taking action now to achieve success cuts through the cliche of “motivation” to highlight the necessity of discipline to overcome periods of adversity. Listeners will gain insights into his marketing formula and unconventional strategies. Tune in for an inspiring and informative conversation.

    The RESource, led by Ryan Hills, RC, and Eric Yokley, has been a prominent figure in the real estate and mortgage industry for almost 15 years. Known for their engaging weekly videos, they have garnered a loyal following across the nation, featured on platforms like the National Real Estate Post and Think Big Work Small. Beyond entertainment, their influence extends into serious industry collaboration with leaders such as Mortgage Coach and Keller Williams International. What sets them apart is their unique blend of education, motivation, and humor, making their shows both insightful and entertaining. For anyone seeking an engaging and enlightening experience in real estate and mortgage, The RESource promises to deliver inspiration and entertainment in equal measure.

    00:25 - Meet Ryan Hills

    02:15 - From Ministry to Mortgage

    07:45 - Amplifying Your Relationships

    11:45 - What Are You Doing NOW to Win?

    13:25 - 945 Days of Adversity

    17:05 - Motivation vs. Discipline

    24:00 - Stay Committed to the Strategy

    25:20 - Systems and Processes

    31:00 - The Marketing Formula

    36:40 - Left Field Strategies

    39:45 - There’s a Million Ways to Make a Million Bucks

    Connect with Ryan: Movement.com | LinkedIn

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  • In this insightful episode, Phil Treadwell sits down with Co-Founder of New Story Lending, Shane Miller to explore his hardscrabble background and the passionate leadership he and his Co-Founder Juan Rodas bring to the mortgage industry. Don’t miss this inspiring episode and if you missed it, catch episode 201 where we talk with Shane’s Co-Founder, Juan Rodas!

    As Co-CEO, Shane's focus is on growing New Story's nationwide footprint, affordable housing initiatives, and breaking barriers in the mortgage industry to deliver unrivaled service to his employees, customers, and the communities they serve.

    01:10 - The Best Trash Talking

    03:30 - Shane’s Origin Story

    07:05 - A Legacy of Work Ethic

    10:30 - Keep Your Fundamental Disciplines

    12:50 - Mission, Vision and Purpose Driven

    15:00 - Finding Your Niche

    19:25 - Leaning on Company Culture

    22:15 - It Takes a Team

    27:20 - Resolve

    29:45 - Connect with Shane & New Story: NewStoryLending.com | @jshanemiller

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  • In this insightful episode, Phil Treadwell sits down with Co-Founder of New Story Lending, Juan Rodas to explore his mortgage career and the innovative approach to the mortgage industry that is writing a new story for their clients and the industry at large. Don’t miss this inspiring episode or the next as we talk with Juan’s Co-Founder, Shane Miller!

    00:25 - Meet Juan Rodas

    01:40 - Juan’s Mortgage Journey

    04:30 - A New Story

    06:00 - It’s Not How Long You’ve Been in the Business

    08:30 - Don’t Be Afraid to Fail

    12:25 - Opportunities in Every Market

    15:50 - Juan’s New Story

    22:05 - Building a More Relevant Mortgage Industry

    28:35 - Incentivizing Affordability

    36:15 - Do It Old-School

    38:35 - Connect with Juan & New Story: NewStoryLending.com | @thejuanrodas

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  • In this milestone 200th episode of Mortgage Marketing Expert, host Phil Treadwell celebrates by giving you a peek at his new podcast, "Business of Success," with a compelling interview featuring Mark Perkins, the founder and CEO of Pivot Realty. This episode delves into Mark's dynamic approach to real estate, exploring his journey from starting Pivot Realty to becoming a leader in the industry. Mark shares valuable insights on entrepreneurship, strategic growth, and the mindset required to achieve success while balancing life's demands. Don't miss this special episode that offers inspiration for anyone looking to excel in their field.

    Episode Breakdown:

    00:20 - The Business of Success

    05:50 - How Mark Perkins Defines Success

    09:25 - Where Fulfillment Fits In

    11:30 - A “Why” is Important

    13:40 - Success is Hard

    16:45 - Commit to Your Outcome When You Start

    17:50 - Life Doesn’t Go to Plan

    20:30 - Entrepreneurship Advice

    24:15 - Intraperneurs

    26:20 - Going All In, While Going All Out

    28:35 - What the Uncommon Have in Common

    33:30 - Can Greatness Be Taught

    37:05 - You Win or Your Learn

    41:20 - The Role of Failure

    46:05 - No Regrets

    49:25 - Would You Have Done It the Same Way?

    51:45 - How Mark’s Why Evolved

    54:05 - Do the Work

    60:05 - Believe in the Outcome

    62:50 - Care About Other People More than Yourself

    Connect with Mark Perkins: Instagram | Necessary Entreprenuer Podcast

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  • In this episode, host Phil Treadwell sits down with Nicole Giamundo to discuss her inspiring career journey and deep passion for the mortgage industry. Nicole shares insights from her professional experiences and announces an exciting new venture: Professionally She, a dedicated support group and community for women in the mortgage industry and beyond! Join us as we explore Nicole's vision for empowering women, fostering professional growth, and creating a supportive network for female professionals. Don't miss this conversation filled with valuable advice and inspiring stories.

    Episode Breakdown:

    00:25 - Meet Nicole

    01:35 - A Calculator Kid

    03:40 - Nicole Finds Mortgage

    05:00 - Making the Numbers Easier to Understand

    07:10 - When Phil Met Nicole

    11:35 - ProfessionallyShe

    14:05 - Why Women Make Better Loan Officers

    15:15 - What to Expect

    17:10 - We’re a Bitch Free Zone

    19:20 - A Community for Women Like Me

    21:40 - We’ve All Been There

    23:30 - TikTok Famous

    31:40 - The Bottom Line Effect

    35:55 - Ignore the Trolls

    41:25 - Connect With Nicole - @nicolegiamundo

    42:10 - Just Keep Swimming

    Join Professionally She

    FREE M1 ACADEMY WORKSHOP REGISTRATION

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  • In this episode, MME host Phil Treadwell talks about the difference with Marketing & Brand, how increase your lead generation and lead conversion numbers, as well as using Motivation & Drive to make progress in today's market environment. He also talks about how to balance your outbound lead gen activities, with attraction marketing efforts, all while continuing to build your personal brand and network.

    Episode Breakdown:

    00:20 – Intro

    01:00 – FREE workshop invite

    03:31 – We choose marketing, brand chooses us

    05:59 – You can’t have a relationship with a company

    08:18 – Personal Brand vs. Company Brand

    10:21 – People pay for solutions to their problems

    13:50 – Increase referrals with social proof

    15:57 – You must be RELEVANT

    16:29 – Adding Lead Gen to Attraction Marketing

    18:30 – Your Net Worth is tied to your Network

    22:07 – Motivation vs. Drive

    25:05 – Change your perspective about circumstances

    FREE M1 ACADEMY WORKSHOP REGISTRATION

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  • In this insightful episode of Mortgage Marketing Expert, host Phil Treadwell invites industry experts Marjorie Adam, Dustin Brohm, and Mark Perkins to examine the impacts of the NAR Lawsuit and the impending settlement on the mortgage and real estate sectors. The guests delve into the lawsuit's implications, providing a nuanced analysis of the potential changes and challenges that could reshape these industries. Drawing from their extensive experience, they offer valuable perspectives, dissecting the legal complexities and forecasting the likely effects on industry practices and market dynamics. This episode is a must-listen for professionals seeking to understand and navigate the evolving landscape of the mortgage and real estate industries.

    00:25 - Meet Marjorie Adam

    01:55 - NAR Lawsuit

    05:30 - What the Lawsuit is NOT

    07:25 - Is This Good For the Industry

    14:20 - Who Falls Outside of this Settlement

    15:45 - Are Buyers Agents Gone Now

    21:55 - Where is the $ Coming From For Settlement

    26:30 - One Tip For Mortgage Pros to Help Realtor Partners

    27:45 - Connect with Marjorie

    29:25 - Dustin Brohm, The Massive Agent

    31:45 - This is NOT a Speed Bump for the Industry

    35:00 - Buyer’s Compensation

    38:55 - Educating the Agents & Consumers

    39:55 - Strengthening Relationships Between Mortgage Pros and Agents

    45:35 - Make Sure You Have it RIGHT

    47:30 - Connect with Dustin

    48:00 - Mark Perkins

    49:10 - What Will This Lawsuit Do to the Industry

    54:10 - How Real Estate Culture Is Going to Change

    57:10 - Loan Officers Need to Level Up Too

    01:00:30 - How Do You Teach Greatness

    01:05:00 - It’s Okay To Not Be Great, But


    01:06:40 - Connect with Mark

    Connect with Marjorie:

    @themarjorieadamteamrealtors

    MarjorieAdamTeam.com

    Real Estate Unscripted Podcast

    Connect with Dustin:

    Massive Agent Podcast

    @massiveagent

    Connect with Mark:

    The Necessary Entrepreneur

    @markperkinsprg

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  • In this episode the spotlight is on guest Craig Davis in a riveting discussion as Phil and Craig delve into their similar coaching styles, underscoring the significance of mindset in shaping our outcomes. They navigate the delicate balance between factual analysis and emotional intelligence in decision-making processes. The conversation is packed with insights, as Craig, shares the experiences and strategies that have led him to success. This episode is a must-listen for those seeking to understand the power of mindset and how to build momentum in your business.

    Craig Davis has been in leadership for over 20 years serving the Mortgage Industry. He discovered early in his career that his joy is found in helping others achieve more; therefore, helping his team succeed in turn fueled his success. He founded Ascend Xperience Coaching and Speaking with that same passion, to help his clients succeed on purpose, and in their design. He is a conqueror of cancer, a family man, a buddy, and in his own words, just a good human


    02:00 - It’s Okay to Feel Stuck, It’s Not Okay to Remain Stuck

    04:55 - Mindset is In Our Control and Shapes our Outcomes

    08:00 - Challenges Create Choices, Which Create Opportunity

    10:15 - We are Built Emotionally

    12:35 - Progress, Not Perfection

    15:10 - The Gap and the Gain

    17:35 - Confidence is a Skill We Learn

    20:25 - From Motivation to Momentum

    23:00 - Finding Your Action Steps

    27:10 - How to Get More Business

    30:50 - People Connect with People, Not Product

    32:30 - Focus on the Process, Not the Outcome

    35:00 - Daily Ozone Planner

    36:00 - Focus on Your Process

    37:30 - Connect with Craig: Instagram | LinkedIn

    Get Craig’s Daily Ozone Planner: https://ascendxc.com/ozone/

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  • In this episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Ben Smidt to discuss the role of technology in building a successful mortgage business. The conversation focuses on how mortgage professionals can use technology to streamline their operations, close more deals, and provide superior service to clients. Smidt shares his expertise and insights, offering practical tips and strategies on leveraging tech tools to enhance efficiency and drive business growth. This episode is a must-listen for mortgage professionals seeking to harness the power of technology in their business.

    01:50 - Meet Ben Smidt

    03:35 - Opportunities in 2024

    05:45 - Leveraging Tech to Create More Business

    09:30 - We’re Going to Have to Do Things Differently

    12:15 - Uplist

    15:00 - Creating a New Conversation

    17:00 - Why is There So Much Resistance to Innovation in Mortgage

    19:20 - Technology Won’t Replace You, But a Loan Officer that Leverages Technology Can

    21:15 - There’s Always Time, If You Make the Time

    24:40 - Past Client Loan Reviews

    27:30 - Your Digital Footprint

    29:50 - Regaining Your Time

    31:15 - Don’t Be Afraid To Try New Things

    32:20 - Connect with Ben

    EXTREME EFFICIENCY WORKSHOP

    GetUplist.com

    Ben on LinkedIn

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  • In this exciting episode of Mortgage Marketing Expert, host Phil Treadwell welcomes guest Kyle Wright, a successful loan officer to share his journey and experience. We delve into Wright's unique approach to success, which he attributes to learning how to do it all.

    Kyle shares his insights on the importance of solving problems, effectively eliminating any reasons for clients not to refer. Listeners can expect to gain valuable insights into the mindset and strategies that have propelled Wright's success in the mortgage industry.

    Episode Breakdown:

    00:50 - From Orthodontics to Mortgage

    04:15 - What it Takes to Produce in THIS Market

    06:50 - You Have to Learn How to Do Everything

    08:55 - Kyle’s Current Product Mix

    10:45 - “You Don’t Need a Backup When You Work With Me”

    12:20 - “I WAS the Expert”

    16:50 - Conquering Fears

    22:45 - Problems to Solve

    27:40 - Get Better Than the Other Guy

    34:05 - You’ve Got to Do Everything

    42:15 - Where People Found Their Lenders

    46:00 - More Conversations = More Business

    52:25 - Do You Have the Work Ethic?

    55:10 - Taking Action is the Only Cure

    59:30 - Outliers

    01:00:25 - The Slight Edge

    01:01:00 - Find an Activity and Quantify It

    01:02:00 - Connect with Kyle

    https://www.instagram.com/mrloans.mortgage

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  • In this episode of Mortgage Marketing Executive, host Phil Treadwell invites the dynamic duo, Don and Gino, founders of DG Media Inc and the Momentum Builder annual event. The conversation revolves around this year's Momentum Builder event, focusing on the importance of identifying and addressing the right problems to ensure business growth. Don and Gino emphasize the transformative power of relationships in both personal and professional realms. Tune in to gain valuable insights from these industry pioneers and get a great deal to attend Momentum Builder 2024.

    00:30 - 2 Weeks from Momentum Builder 2024

    02:00 - How Don and Gino are Overcoming the Challenges of 2023

    04:15 - No Fluff, All Tactics

    05:20 - The Strategy that Got You Where You Are, Is Not the Strategy That Gets You To the Next Level

    07:00 - Are You Solving the Right Problem?

    08:20 - Tools AND Excitement to Implement Them

    10:40 - The 3 Parts of Your Business You MUST Focus On

    12:25 - Eliminate Fear

    15:30 - Networking Can Change Lives

    19:25 - It’s a Buffet

    21:15 - It’s Not JUST About Your Business

    22:30 - The Inside Deal on Momentum Builder 2024

    24:35 - 2024 WILL Be Better, Will You Be Ready?

    26:30 - Don & Gino’s Tips for Mortgage Professionals to Succeed in 2024

    For OVER 50% OFF tickets to Momentum Builder send a DM to @philtreadwell

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  • In this episode Phil Treadwell is joined by industry expert Scott Reuter from Freddie Mac to explore the latest appraisal trends in 2024. With their combined expertise, they delve into the evolving landscape of property appraisals, discussing topics such as technological advancements in the appraisal process, the impact of appraisal bias, and the opportunities for new entrants to the appraisal field. This insightful conversation provides valuable insights for mortgage professionals looking to stay ahead in the rapidly evolving market we face.

    02:00 - Market Conditions Adjustment

    04:50 - An Opinion of Value

    07:05 - Appraisal Bias

    11:30 - Appraiser Diversity

    16:45 - Different Valuation Options

    22:30 - Emerging Technology

    29:55 - Advice for Mortgage Pros

    Episode resources:

    Collateral Valuation and Appraisal Resources: https://sf.freddiemac.com/working-with-us/appraisers/overview

    Practical Guide for Objective Appraisals: https://sf.freddiemac.com/articles/insights/more-objective-appraisals-a-practical-guide-for-appraisers

    Appraiser Diversity Initiative (ADI): https://www.appraisalinstitute.org/the-appraisal-profession/appraiser-diversity-initiative/

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this enlightening episode of Mortgage Marketing Expert, host Phil Treadwell is joined by Mike Hardy. Together, they delve into the future of the mortgage industry, focusing on the opportunities that await in 2024 and 2025.

    The conversation begins with Phil and Mike exploring the evolving landscape of the mortgage industry. They discuss the potential changes and trends that could shape the industry in the coming years, and how these changes could open up new opportunities for mortgage professionals.

    The discussion is rich with practical advice and strategic insights, making it a must-listen for anyone looking to succeed in the mortgage industry. Whether you're a seasoned professional or a newcomer to the industry, this episode will equip you with the knowledge and strategies needed to seize the opportunities of tomorrow.

    Episode Breakdown:

    02:15 - From Medicine to Mortgage

    03:20 - The Gap Between Mortgage Officers and other Financial Professionals

    05:20 - “You Cannot Give Away What You Do Not Have Yourself”

    09:08 - How Will 2024 Look?

    12:25 - The Silver Tsunami

    15:30 - Success Principles

    17:00 - Protecting YOU from YOU

    18:00 - The Body, The Being, The Balance and the Business

    19:20 - The Word of the Year is Intention

    23:25 - Is The Action You’re Taking Working Towards Your Strategy

    24:00 - Advice for the Weary

    28:00 - You Have to Win in Your Mind FIRST

    30:30 - Would You Do Business with You? Why?

    33:15 - MikeHardyBio.com

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this episode, MME podcast host Phil Treadwell delves into the future of the mortgage industry, specifically focusing on strategies you can use to make this year your best yet. Phil emphasizes the importance of understanding and adapting to the changes in the market, rather than resisting them.

    The highlight of the episode is Phil's three-step marketing formula, a proven strategy he believes will be instrumental for loan officers in 2024. This episode is a must-listen for anyone in the mortgage industry, providing valuable insights and actionable strategies to stay ahead of the curve in 2024.

    01:45 - Thou Shalt Not Fooleth Thyself

    02:45 - Old School vs. New School

    05:10 - You Can Only Get Better at Things You’re Actually Doing

    08:00 - Activities, Not Goals

    10:45 - I am a Product of My Habits

    11:45 - Being Ready and ABLE to Help Others

    14:05 - Social Media Strategies

    20:00 - Phil’s 3 Step Marketing Formula

    23:35 - Getting What You Want is Simply a Decision

    24:00 - M1 Academy Performance Group Coaching Program Special

    25:40 - Momentum Builder 2024 MomentumBuilder.com - use code M1ACADEMY or TREADWELL for $100 off.

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this insightful episode of "Mortgage Marketing Expert," host Phil Treadwell welcomes guest Tyler Hodgson for a deep dive into the critical aspects of successful mortgage marketing. Hodgson shares his expertise on time management, emphasizing the importance of prioritization and efficiency for mortgage officers. He also unveils effective referral strategies that can significantly enhance client engagement and retention. One of the episode's highlights is Hodgson's exploration of using social media as a CRM tool, providing practical tips on how mortgage officers can leverage these platforms to build relationships, engage with clients, and ultimately drive business growth. This episode is a treasure trove of actionable advice for mortgage professionals looking to optimize their marketing efforts.

    03:00 - What Should People Be Excited About in the Industry Right Now

    05:30 - How Do You Maintain Growth Even In Challenging Times

    08:15 - Leveraging Social Media as a CRM

    11:55 - Tips for Time Management

    14:45 - You Can’t Just Be a Poster

    17:00 - Green Light, Yellow Light, Red Light Activities

    19:00 - Recruiting Great Talent

    23:30 - Do They Want it Badly?

    24:30 - Scaling a Team

    29:30 - Overlooking Our Past Client Database

    34:15 - “Can you refer 3 buyers to your Real Estate Agent?”

    37:55 - Connect with Tyler: Instagram | LinkedIn

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