Episodes
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
Lukas on LinkedInLukas VermeerDemocratizing online controlled experiments at Booking.com paper
In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich background in online experimentation and data science, Lukas spent eight years at Booking.com, where he grew the in-house experimentation team from four to thirty people and became the first Director of Experimentation at the company.
Join us as Lukas shares his insights on why the experimentation culture is so strong in the Netherlands, the challenges and benefits of the empowered teams model, and his journey from Booking.com to Vista. He also discusses his advocacy for making A/B testing accessible to people from various backgrounds. Expect to learn about building effective teams, fostering a culture of experimentation, and why sometimes, the best approach is to think outside the box.
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
Juliana's LinkedInJuliana's blogMedia.Monks
Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.
In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback.
Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of segmentation, the differences between Android and iOS users, and how curiosity and continuous learning drive career growth.
Juliana's insights and inspirational stories offer valuable lessons for anyone looking to stay relevant in the digital world. Don’t miss her advice on embracing failure, pushing boundaries, and following your passions.
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Missing episodes?
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
The significance of landing pages in CRO and their role in maximizing the effectiveness of paid media campaigns.Common mistakes in landing page design and how to avoid them.The differences between standard web design and conversion-focused design.Essential principles of conversion design, such as trust and credibility, social proof, and objection handling.Insights into the challenges and successes of growing a CRO agency over 12 years.The exciting recent milestone of ConversionWise's acquisition and the future plans for the agency.
In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey started with "Landing Page Guys" before evolving into ConversionWise.
Key highlights of this episode include:Don't miss out on all this knowledge!
Oliver's LinkedInConversionWise
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Welcome to nohacks.show, a weekly podcast in which smart people talk to you about better online experiences.
Today, I'm excited to be joined by Carolyn Beaudoin, co-founder of Boxcar Agency. Carolyn is here to talk about the Hybrid One Reader messaging strategy, which helps businesses connect with diverse audience segments without extensive segmentation.Tune in to hear Carolyn discuss:
The concept and inspiration behind the "Hybrid One Reader" strategy.Practical applications and success stories from Boxcar Agency.Non-obvious tips for becoming a better copywriter.The importance of focusing on user experience and logical arguments in copywriting.Whether you’re a marketer, copywriter, or business owner, this episode is packed with insights on creating effective, conversion-oriented marketing strategies. Don't miss out!
Carolyn's LinkedInBoxcar AgencyJTBD Mapping template
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I'm joined by Georgia Sugarman, Head of User Research at Kooth Digital Health and a speaker at the upcoming Women in Experimentation Summit. Georgia shares her journey from being a hip hop dancer to an experience designer and finally a user researcher. She emphasizes the importance of creating safety and comfort when conducting research, especially with vulnerable populations.
Georgia also discusses how being trauma-informed and incorporating creativity can enhance research outcomes.Don't forget to sign up for the Women in Experimentation Summit on June 6th, where Georgia will be opening the event with her talk on "Do No Harm: Research and Experimentation with Vulnerable Populations."
Georgia's LinkedInWomen in Experimentation Summit
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization.
We also discuss the importance of data volume, research methodologies, and the essential elements needed to set up a successful CRO program. Haley also discusses common misconceptions, the role of culture in CRO, and offers practical advice for businesses of all sizes.
If you want to learn about the "real CRO" this episode i for you. It will help you understand how to improve your online experiences through effective CRO strategies.Links:
Haley's LinkedInChirpy - Not Just CRO Agency---
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach.
Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves establishing clear and consistent terminology within your organization to avoid miscommunication and inefficiencies.
The second step is to Identify Busy Work. This means pinpointing repetitive, manual tasks that do not require human intervention and can be automated. This step helps to free up valuable time and resources that can be better utilized elsewhere.
Next, Shawn discusses Pinpointing Bottlenecks. This involves identifying input, transformation, and output bottlenecks in your processes. Understanding where these bottlenecks occur allows you to address and resolve them effectively.
The fourth step is to Optimize Internal Processes. This step involves collaborating with your team to streamline and improve workflows. By working together, you can ensure that processes are as efficient and effective as possible.
Finally, Shawn talks about Automation. Implementing automation solutions to handle the optimized processes can save significant time and resources, allowing your team to focus on more important tasks.
Shawn then emphasizes the importance of defining terms to ensure everyone in the organization is on the same page. He shares personal anecdotes about overcoming challenges through automation and how his human-first engineering approach helps businesses optimize processes effectively.
Episode links:
Automate to WinShawn's LinkedInFree Automation Quiz---
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.
In this one I welcome back Craig Sullivan and Iqbal Ali to discuss generative AI and its applications in experimentation and CRO.Craig and Iqbal explain how generative AI can revolutionize the way we approach product design and user experience. They emphasize the importance of starting with small steps and experimenting with AI tools to enhance human creativity and problem-solving.
Craig highlights the need to jump in and start experimenting, and shares his thoughts on maintaining human connection in an AI-driven world. Iqbal provides his perspective on the right and wrong ways to integrate AI into experimentation workflows, stressing the significance of keeping the human element at the forefront.
If you work in CRO, UX, or experimentation and want to learn how AI can elevate your work, this episode is a must-listen. Plus, get a sneak peek into their upcoming workshop at Experimentation Elite and how you can get involved.
Craig's LinkedInIqbal's LinkedInExperimentation EliteAI Playbook
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
Erin's LinkedInErin's websiteExperimentation EliteDesign for Impact bookThe Good Experimental Design toolkit
This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.
In this episode, we have Erin Weigel, a UX expert, principal designer, and senior design manager joining us to share her unique journey from managing a toy store to becoming a leader in the field of experimentation and design. Erin reveals how her playful and inquisitive nature led her to groundbreaking design strategies, and why she believes experimentation is at the core of learning and innovation.
Erin also gives us a sneak peek into her upcoming book and the workshop she'll be hosting at Experimentation Elite on June 11th. She goes into the importance of understanding statistical concepts, designing effective experiments, and making data-driven decisions. With over 15 years of experience, Erin’s insights are both educational and entertaining, making complex topics accessible and fun.
Listen in as Erin discusses her favorite toy for budding experimenters, shares stories from her time at Booking.com, and as we come up with a fascinating new show idea. Plus, don’t miss her tips on how to stay motivated and the challenges she faced while writing her book.
"Be Kind and Make Things Better"
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I sit down with Bhavik Patel, Director of Experimentation and Analytics at LeanConvert and founder of CRAP Talks. Bhav shares his insights on the upcoming Experimentation Elite event, a premier gathering for those passionate about experimentation and CRO.
We discuss Bhav's workshop, "An Experimenter's Guide to the Galaxy," where he will cover everything from hypothesis generation to post-experiment analysis. Don't miss this chance to gain valuable insights and practical advice from one of the industry's leading voices.Join us as Bhav discusses the unique blend of newcomers and seasoned practitioners at Experimentation Elite, and what makes it so special. He also goes into the evolution of CRO and experimentation, comparing the generalist approach of the past to today's more specialized landscape. Bhav then highlights the importance of building a strong network and shares tips on how to navigate the industry, whether you're a seasoned expert or just starting out.
Bhav's LinkedInExperimentation Elite
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of copy in conversions, the challenges faced by women in a traditionally male-dominated industry, and the significance of the Women in Experimentation Summit.We discuss why copy isn't always the root cause of conversion issues and explore the broader factors that impact performance, such as UX problems and targeting the wrong audience. Eden emphasizes the importance of starting with copy when designing landing pages to ensure a seamless integration with the overall design and user experience. She also provides practical advice on how to effectively use tools like ChatGPT while maintaining a human touch in copywriting.
Eden's LinkedInWomen in Experimentation Summit
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I'm excited to welcome Gerda Vogt-Thomas, a conversion optimization expert from Koalatative and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Gerda shares insights on data dictionaries, her evolving perspective on A/B testing and experimentation, and the importance of the Women in Experimentation Summit.We get into the significance of data dictionaries for marketing teams, detailing how they simplify tracking and analyzing key metrics. Gerda explains how a well-documented data dictionary can enhance experimentation programs, making them more efficient and effective. Additionally, she discusses the challenges and rewards of speaking at the summit, highlighting the event's meticulous organization and diverse speaker lineup.
Gerda also reflects on her experiences with conversion rate optimization over the past seven years, discussing the pros and cons of sliders, the evolving role of CRO professionals, and the critical importance of collaboration with company leaders. She shares her thoughts on the future of CRO, envisioning a shift towards freelance and small agency roles to meet the dynamic needs of businesses.
Gerda's LinkedInWomen in Experimentation Summit
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I'm thrilled to welcome Oreoluwa Akinnawo, a conversion optimization expert from PrismFly, to discuss his upcoming participation at the Women in Experimentation Summit on June 6th. Ore shares how a LinkedIn post inspired him to apply for the summit and then goes into his career journey, highlighting the significant support he's received from women in the field and his desire to contribute back to the community.Our conversation explores the challenges of dealing with "HIPPOs" — high-level stakeholders who often have the final say in decision-making processes. Ore provides insights into effective strategies for aligning experimentation proposals with stakeholders' goals, ensuring a collaborative approach.
Oreoluwa's LinkedInWomen in Experimentation Summit
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I am joined by Line-Ariel Bretous, a product consultant and behavioral scientist, as well as the founder of OneLab Consulting Group. Line-Ariel is also one of the speakers at the upcoming Women in Experimentation online event on June 6th, where she will discuss the emotional side of consumer loyalty.Throughout the episode, Line-Ariel talked about the relationship between consumer behavior and loyalty, emphasizing the importance of emotional connections in fostering long-term business success. She explained different types of loyalty—transactional, emotional, and habitual—and how businesses can cultivate these to enhance consumer engagement and satisfaction.
Links:
Lin-Ariel's LinkedIn
Women in Experimentation Summit---
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we hear from May Chin, the Head of Product Growth and Analytics at Zalora, Southeast Asia's leading fashion e-commerce platform. As she prepares for her upcoming presentation at the The Convert X Women in Experimentation Annual Summit, online event happening on June 6th, May shares valuable insights into the art and science of A/B testing, emphasizing how to evade common traps that can lead to unreliable results.May discusses her accidental journey into the world of product growth and analytics and how her experiences shaped her approach at Zalora.
May's LinkedInWomen in Experimentation Summt
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
Omar's LinkedInPolaris GrowthKlaviyo Academy
This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions.
In this episode, Omar draws a comparison between his unique marathon training methods and efficient email marketing strategies. He discusses the importance of having a flexible yet strategic approach: "It's all about preparing and knowing what the cadence is, knowing your body, knowing what speed you can run at, knowing your heart rate that you can sustain this for a longer period, and also having some trust that the process works."
Join us as Omar shares his insights on optimizing email campaigns and marketing automation to achieve extraordinary results with seemingly unconventional methods.
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Deborah's LinkedInGuessTheTest
In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and discusses the psychological tactics that can make or break a product's success in the market.
Our discussion kicks off with an exploration of how luxury brands versus fast fashion brands use pricing strategies to shape consumer behavior. Deborah explains that the essence of pricing isn't just about the actual cost but how you present that cost to the consumers.
The conversation also covers the concept of "anchoring" in pricing strategies—setting a reference price point that customers use to gauge the value of other options. Deborah provides actionable advice on how businesses can apply this to optimize their pricing tables, suggesting that presenting prices from high to low can significantly influence customer choices by making lower-priced options appear more attractive after seeing the high price first.
Lastly, Deborah introduces us to her digital platform, GuestTheTest, a resource for experimenters and A/B testers looking for inspiration and validation for their test ideas. This platform offers hundreds of A/B testing case studies and analysis to anyone interested in enhancing their marketing strategies through tested and proven methodologies.
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK.
This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsmartly. Jonas shares his extensive experience, starting with his pioneering work at Booking.com, where he helped establish a culture of experimentation that pushed the boundaries of online user experience.
He discusses the evolution of A/B testing tools, the role of AI in future experiments, and his latest venture, AB Smartly, aimed at providing sophisticated tools for elite experimenters. Join us as Jonas provides invaluable insights into building successful experimentation programs and the future of digital testing.
Episode links:
Experimentation Elite
Jonas on LinkedIn
ABsmartly---
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we dive deep into the world of experimentation and optimization with Chris Gibbons, Chief Experience Officer at Creative CX. Chris brings over two decades of expertise in UX and experimentation, and he shares insightful stories and experiences from his illustrious career.
This conversation unfolds around the concept of an "experimentation therapist," a term coined unexpectedly by one of Chris's clients. Chris explains how this unique role involves addressing the human elements and challenges within organizational structures to foster a culture of effective experimentation. He discusses the psychological and interpersonal skills necessary to navigate and reshape the way companies approach experimentation and optimization.
Chris also sheds light on the common obstacles businesses face in digital optimization and how shifting focus from solutions to identifying core problems can dramatically enhance the outcomes of experimentation practices.
Episode links:
Experimentation Elite
Chris Gibbins' LinkedIn
Creative CX---
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in web analytics, emphasizing the balance between his analytical and creative sides.
He discusses the complexities and transformations in the field, particularly the transition from Universal Analytics to GA4 and what it means for users at different levels of expertise. His perspective highlights the critical need for specialization in navigating the intricate landscape of modern web analytics.
Additionally, Josh talks about the evolving role of AI in analytics, predicting its potential to revolutionize our interactions with data through conversational interfaces and automated insights. He envisions a future where AI tools not only predict user behaviors but also interact dynamically with data to optimize web experiences.---
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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics) - Show more
