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Episodes
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Growth doesnât have to mean being everywhere at once or chasing every shiny new tactic.
In this episode of No Hacks, I talk with Ward van Gasteren â one of Europeâs first growth hackers â about how to grow smarter, not louder. Ward shares his go-to method for helping early-stage startups: the 1-1-1 Framework â one audience, one channel, one message.
We dig into how founders and product teams can stop spreading themselves too thin, avoid early-stage overwhelm, and finally find traction through focus. Ward explains the difference between growth and traditional marketing, how to approach experimentation, and why most companies waste time on strategies that donât serve their stage.
Whether youâre building a company, a product, or even a podcast â this conversation will help you cut through the noise and grow with clarity.
Topics Covered:
How to stop doing too much and focus on what worksThe 1-1-1 Framework for early-stage clarityWhy founders waste time on channels that arenât readyThe role of experimentation beyond A/B testingChoosing the right growth metrics and north starWhy organic social is rarely a growth engineBuilding scalable systems after early tractionAIâs impact on speed (but not necessarily quality)How podcast growth follows the same principles as startup growthAbout the Guest:
Ward van Gasteren is a growth consultant and one of Europeâs first professional growth hackers. Through his platform Grow with Ward, he helps early-stage startups create growth strategies that actually work â without burning out in the process.
Ward has worked with companies across industries to simplify how they think about growth, run smarter experiments, and scale whatâs already working. His 1-1-1 Framework has helped founders build real traction by focusing on the right things â not everything.
Timestamps:
00:00:00 â What does a growth consultant really do?00:06:07 â Breaking down the 1-1-1 Framework: one audience, one channel, one message00:10:27 â Brand-building vs. selling: when organic social actually helps00:15:30 â Wardâs favorite growth tool (and why heâd ditch GA4)00:20:07 â Growth vs. Marketing: different teams, different goals00:25:08 â How AI tools help with speed, but not necessarily with strategy00:30:24 â Getting honest customer feedback and applying âThe Mom Testâ00:35:16 â Wardâs growth program and where to follow his workConnect with Ward:
â Website: https://growwithward.com
â LinkedIn: https://www.linkedin.com/in/wardvangasteren/---
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In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: itâs not just about tests and tools, itâs about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move.
Topics Covered:
Why experimentation needs internal alliesHow to communicate value beyond test resultsThe "force field" method for mapping influenceWhy customer insights matter just as much as revenueBreaking out of the digital siloTips for aligning with other teamsâ goalsKey Quote:
âIf you donât shout, they wonât know you exist.âConnect with Sam on LinkedIn: https://www.linkedin.com/in/sam-barber14/
---
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Youâve probably heard âgo-to-marketâ thrown around like itâs just a product launch. But itâs way more than that â and todayâs guest breaks it all down with clarity, energy, and zero fluff.
In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist whoâs worked with over 750 companies, including global giants like Google, Bayer, and Rocket Internet. We unpack what makes GTM actually work, why focus beats scale, how to find your earliest adopters, and how AI is changing everything â fast.
Whether youâre building something from scratch or scaling a proven product, this episode will reshape how you think about launching, growing, and repeating success.
About the Guest
Maja Voje is a globally sought-after go-to-market strategist, best-selling author of GTM Strategist, and founder of Growth Lab. With over a decade of hands-on experience, sheâs helped 750+ companies â from early-stage startups to Fortune 500 firms â build repeatable, scalable growth systems.
She co-teaches one of the most popular online growth courses (used by teams at Tesla, IBM, and Booking.com), and her GTM templates and playbooks have helped thousands of businesses get to product-market fit faster. Maja is also a keynote speaker and was named Female Role Model of the Year in 2018.
Key Takeaways
Go-to-market isnât just launch day â itâs an ongoing, strategic system.Focus > Scale: Narrow, repeatable systems beat brute force and ad spend.Understand the difference between early customer profile (ECP) and ideal customer profile (ICP).Why AI is a superpower for research, messaging, and GTM â if you use it right.Common GTM mistakes that waste time, money, and team morale.How to avoid "shiny object syndrome" and stay focused on what actually moves the needle.Chapters & Timestamps
[00:00:00] Welcome & Episode Start[00:00:15] Majaâs origin story in marketing and startups[00:03:06] The accidental path to growth hacking[00:04:53] What go-to-market actually means[00:08:29] Why GTM is not just a launch[00:10:19] How fast-moving markets force constant GTM updates[00:12:57] First mover advantage vs. fast follower strategy[00:19:39] Why companies resist GTM adaptability[00:25:10] Rapid-fire GTM questions[00:31:25] The role of early adopters and how to find them[00:35:17] Beachhead segment strategy (and WWII analogies)[00:39:23] AIâs impact on go-to-market â good and bad[00:48:04] Creativity, content, and where AI falls short[00:50:43] Where to find more from Maja & closing thoughtsLinks & Resources
Majaâs Go-To-Market Power Hour TemplateSign up for her newsletterConnect with Maja on LinkedIn---
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Google Analytics shows you what users do â but it canât tell you why. In this episode, DaniĂ«l Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences.
With real examples from his work at Vodafone Business, DaniĂ«l shares how interviews, mini surveys, and sales-marketing collaboration uncover insights that dashboards miss. Whether youâre running experiments, building landing pages, or managing customer journeys â this episode will change how you think about research.
đ§ Key Takeaways
Data tells you what users do â not whyUser interviews uncover insights analytics canâtMini surveys offer high-impact feedback with low frictionSales and marketing need to collaborate, not competeQualitative research can be lightweight, fast, and scalableProactive research leads to continuous optimization---
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Most B2B founders wait too long to start building their personal brandâif they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen BoĆĄkoviÄ breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps.
About the Guest
Ognjen BoĆĄkoviÄ is the founder of Raven, a consultancy and community helping B2B founders build their brand and scale their business. Heâs an expert in content strategy, positioning, and go-to-market execution, with deep experience in growth marketing.
Key Takeaways
â Founder brand â personal brand. Itâs a long-term strategy, not just a way to get LinkedIn likes.
â Most B2B companies struggle with critical thinkingâbranding helps break through the noise.
â The best way to build a founder brand? Market the problem, not just your product.
â If your LinkedIn posts look like everyone elseâs, they wonât work.
â Balancing content strategy: Audience building vs. revenue generation.
â Forget going broadânail your ideal customer profile (ICP) first, then expand.
â Content pillars arenât just about organizing ideas; they help you test and refine what works.Timestamps
[00:00] Intro â Why founder branding is a competitive advantage
[01:46] Why most founders overlook branding until itâs too late
[04:58] The shift in B2B go-to-market strategies & why traditional methods are failing
[07:51] How smaller, agile teams are disrupting the market
[12:20] Founder brand myths: Is it just about engagement on LinkedIn?
[17:40] The secret to marketing the problem, not just the solution
[21:16] Rapid-fire questions: Myths, viral content, and must-have growth tools
[23:36] Defining your ICP: Why trying to appeal to everyone is a mistake
[30:16] How founder branding fits into an overall content strategy
[33:49] The role of content pillars & how to refine your approach over time
[39:59] Where to connect with Ognjen and learn moreConnect with Ognjen
LinkedIn: https://www.linkedin.com/in/ognjenboskovic/Raven: https://www.raven.club/---
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Just Start. Thatâs the message Anja LordaniÄ MustaÄ had for anyone procrastinating on launching their podcast.
I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about:
đïž Overcoming the fear of starting (because yeah, youâll suck at first, and thatâs fine!)
đïž The crazy networking opportunities a podcast creates
đïž Simple, no-BS steps to get started without overcomplicating it
đïž Why podcasting isnât a time drain (it actually saves you time)
One thing that really stuck with me:
"No one is paying as much attention to you as you think. Just start."
If youâve been overthinking launching a podcast, this conversation might be the push you need.---
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What does it take to optimize one of Europeâs most impactful growth and digital experimentation conferences?
In this episode, Julia Rumpf shares her insights into planning GMSâfrom curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the behind-the-scenes challenges of running an international conference, and how research-driven optimization makes events more valuable for everyone involved.
Whether youâre an event organizer, growth marketer, or digital optimization expert, this episode is packed with actionable takeaways to help you improve your own strategies.
*
Key Takeaways
â Why speaker selection is like building a sports team â balancing high-energy and deep-thought speakers for maximum engagement.
â How digital and physical experiences intersect â leveraging event apps, AI networking, and live feedback tools.
â Overcoming last-minute challenges â the 24-hour sponsor banner crisis and how staying flexible is essential.
â Optimizing attendee engagement â using research-driven strategies to improve networking and knowledge retention.
â The evolution of GMS â why removing âmarketingâ from the event name was a game-changer.
â How to maximize ROI from events â practical strategies for making connections, implementing insights, and proving event value to your company.*
Attend GMS 2024
đ Where: Frankfurt, Germany
đ When: June 18, 2024
đ Tickets & Info: growthmindedsuperheroes.com---
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What separates entrepreneurs who achieve extreme growth from those who donât? According to Chris Out, it all comes down to intention, bold action, and brutal honesty. In this episode, he shares how being extreme, not just in effort, but in strategy, can be the key to scaling faster than you ever imagined.
What Youâll Learn in This Episode:
đ„ Why extreme growth requires extreme intention â Hope wonât get you to $100M; aggressive, strategic action will.
đ€ How Chris booked 63 speaking gigs in a year â A masterclass in positioning yourself for success.
đ The power of a 25-year vision â How a long-term mindset compounds into massive success.
⥠Brutal honesty in business â Are your actions really aligning with your goals?
đ How to design your life on your own terms â The real definition of âextremeâ in todayâs world.
Chris doesnât believe in waiting for opportunities, he creates them. His no-BS approach to growth has helped companies scale fast, and in this episode, he breaks down exactly how you can apply the same principles to your own business and career.---
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In this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation as a more fitting term, and how AI and new tools are enabling professionals to bridge skill gaps faster than ever before.
Key Takeaways:
CRO & Product Have Always Been Similar: While traditionally seen as separate roles, both disciplines focus on user insights, problem-solving, and optimizing user flows.The Issue with the CRO Label: CRO as a term has long been tied to a narrow metric-focused approach (conversion rates), but its scope has expanded far beyond that.Experimentation as the New CRO: The rebranding of CRO towards experimentation reflects the broader impact CRO professionals have, including retention, monetization, and pricing strategies.AI is Accelerating the Shift: New AI-driven tools make it easier to fill skill gaps, allowing professionals to be more T-shaped and take on cross-functional responsibilities.CRO Should Be Involved from Day One: Rather than stepping in after a product is built, CRO principles should be applied from the earliest stages to validate assumptions and de-risk decisions.Product and CRO are Learning from Each Other: It's not just CRO learning from Productâitâs a continuous loop where both disciplines borrow and refine each otherâs methodologies.Notable Quotes:
đ "Experimentation is just about expanding the role beyond a single metric." â Hesh
đ "With AI, the skill gap is getting smaller, and the overlap is growing larger." â Heshđ "CRO almost feels like it should be in the room from day one." â Sani
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Product and CRO are no longer separate silos. They are converging into a more holistic approach to user experience, optimization, and experimentation. As AI and new tools continue to evolve, the ability to cross these boundaries will become a key advantage for professionals in both fields.
Tune in for a deep dive into how these changes are shaping the future of digital growth!
---
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In this episode of No Hacks Podcast, host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli, sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile. He explains how to move fast without sacrificing quality, why your first-time user experience (âKleenex userâ) is so crucial, and how to adopt an âadvisorâ mindset inside big companies. If youâre looking to master the MVP philosophy, leverage AI for higher productivity, and cultivate a curiosity-driven mindset, this is the episode for you.
KEY TAKEAWAYS:
Ship Early, Learn FastâIf everyone loves your MVP, you shipped too late.âKleenex Users MatterYou only get one shot at a first impressionâmake it count.Advisor Mode Post-AcquisitionOffer ideas without bulldozing existing culture.AI as a âFirst PassâUse automation to handle repetitive or initial drafts, then refine with human expertise.MEMORABLE QUOTES:
âIf everyone loves your MVP, you shipped too late.ââYour first-time user is like a Kleenexâyou only get that fresh perspective once.ââBe an advisor, not a disruptor, when you join a big company.âSHOW NOTES & TIMESTAMPS:
[00:00:00] Introduction[00:00:10] Kevinâs Background[00:00:22] Early Career in Tech[00:02:49] Rapid Decision-Making & Mindset[00:05:01] MVP Philosophy & âKleenex Usersâ[00:08:21] Starting vs. Scaling[00:11:56] The Acompli Story[00:14:42] Post-Acquisition Life[00:20:14] AI, Automation & the Future[00:27:23] Rapid-Fire Q&A[00:33:00] Final Insights & Wrap-Up[00:43:42] End of EpisodeCALL TO ACTION:
Connect with Kevin: https://www.linkedin.com/in/kevinhenrikson/Subscribe to Kevin's newsletter (Founder Mode): https://foundermode.kit.com/Share Your Takeaway: Tag @nohackspod with your favorite insight!---
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Too many product teams fall into a dangerous trapâthey optimize for in-app engagement while forgetting the bigger picture: real behavior change.
In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between:
â Designing for engagement â Keeping users interacting with your product.
â Designing for behavior change â Helping users take action outside the product.
Take fitness apps as an example:
đïžââïž Liking workouts & setting goals? Engagement.
đââïž Actually going for a run? Behavior change.
We also explored:
đč The Little e vs. Big E framework for building better products
đč Why engagement â impact (and what to measure instead)
đč How to create long-term value, not just short-term wins
đĄ If youâre in UX, growth, or product design, this conversation is a must-watch!
Are you designing for engagement or behavior change? Drop your thoughts in the comments! đ---
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In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites.
Can an e-commerce site ever reach a point where it's fully optimized?
See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, competitors, and customer behaviors.
We discussed the importance of having a well-structured CRO process, leveraging both quantitative and qualitative data, and the impact of AI in enhancing the efficiency of these processes.
hashtag#trusttheprocess
Whether you're a growing brand expanding into new markets or just trying to stay afloat in a constantly evolving environment, you'll learn something from this episode!---
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Where do humans still have the edge over AI in e-commerce?
AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete?
In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerce (smec), about the evolving balance between human expertise and algorithmic automation in performance marketing.
We talked about:
đč The rise of "Pmaxification" and what it means for advertisers
đč Why AI optimizes for the moment but lacks long-term strategic thinking
đč How intuition, domain knowledge, and creative strategy still give humans a competitive edge
As AI-powered campaigns become the norm, knowing when to trust the machine, and when to step in, is more important than ever.---
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Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesnât convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle.
The myth of "SEO is dead"âand why some want you to believe itWhy high-volume keywords often fail for B2B companiesHow to identify money keywords that bring in real sales calls and revenueWhen SEO isn't the right strategy for your companyWhy technical SEO is often a waste of time for smaller B2B sitesHow SEO fits into the messy, multi-channel B2B buying journeyContent strategies for tackling competitive keywords
In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" strategy that helped him outrank HubSpot in 50 days, the dangers of the "traffic trap," and why SEO timelines of 6-12 months aren't always true.
What Youâll Learn:Expert Insights & Strategies:
Stop chasing vanity metricsâfocus on search terms buyers actually useHow to reverse-engineer top-ranking competitor pages to rank fasterWhy SEO doesnât always take 6-12 monthsâhow to see results in as little as 90 daysHow to build landing pages that rank well and convert visitors into customersTimestamps:
[00:00:12] The myth of "SEO is dead"
[00:01:42] The traffic trap: B2Bâs biggest SEO mistake
[00:05:04] Why SEO doesnât always take 6-12 months
[00:07:41] When SEO isnât the right strategy for B2B
[00:10:15] Money keywords: The terms that actually drive revenue
[00:12:47] Case study: Outranking HubSpot in 50 days
[00:17:18] Why technical SEO is overrated for small B2B sites
[00:21:18] Smart strategies for ranking in competitive spaces
[00:24:36] How SEO fits into a multi-channel B2B strategy
[00:32:45] Samâs journey building the Breaking B2B podcast
[00:38:27] The viral âAsk The Publicâ LinkedIn series
About Sam DunningSam Dunning is the founder of Breaking B2B, an SEO and content agency that helps B2B SaaS companies generate qualified leads through search. He hosts the Breaking B2B podcast and is the creator of the popular "Ask The Public" LinkedIn video series, where he interviews random people on the street about marketing.
Connect with Samđ LinkedIn: Sam Dunning
đïž Podcast: Breaking B2B
đ Website: breakingb2b.com---
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In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager.
Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step.
Marin highlighted legal risks, particularly under GDPR regulations, and the potential loss of crucial data that can hinder business decisions and optimizations. Common issues he encounters include incomplete consent setups across different subdomains and outdated CMP versions. To address these challenges, he provides actionable insights on identifying stakeholders and implementing ideal CMP setups that are both user-friendly and compliant with privacy laws.
Tune in to learn why getting consent right is crucial for both legal compliance and effective digital marketing.---
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In this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years.
He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has simplified many tasks that previously required specialized knowledge, making it easier for marketers to execute complex projects efficiently.
Additionally, Jindrich shared his personal productivity experiences and the transformative potential of automation and AI tools in everyday tasks.
We also mentioned the incredible Marketing Festival in Brno, Czech Republic, spotlighting its unique offerings and high-quality speaker lineup!---
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In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization.
We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation a core part of a companyâs strategy leads to a better user experience.
We also explored how experimentation has evolved beyond simple landing page tests to a more holistic approach that impacts multiple KPIs.
Emilija shared practical steps for teams looking to use experimentation to truly understand and serve their customers and we wrapped up with a fascinating discussion on how AI is shaping the future of customer-centric testing.
If youâre curious about how experimentation can drive better decisions and products, this episode is for you!---
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In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation.
André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issues that keep these areas apart, and the advantages of making experimentation a core part of product strategy.
The conversation also explores the biases and challenges that hinder product teams from embracing experimentation, what are the main obstacles they face, and how can they overcome them? How might AI help eliminate these biases and accelerate better decision-making?
Lastly, André shares his insights on how large companies can break down silos. What strategies can they use to foster collaboration and create synergy between product development and experimentation?
Tune in and let us know what you think about this.---
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In this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isnât always enough and how real-world interactions often require flexibility. Lenka shares insights on bridging the gap between marketing and product teams, ensuring that messaging remains both user-friendly and brand-aligned.
Tune in for actionable tips on crafting clear, compelling communication that enhances user experience! đïž
---
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In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate.
Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to adopt climate initiatives â and ultimately led to her controversial firing.
We dive into eye-opening discussions about:
The concentration of power in big tech and the "tech broligarchs"How features like one-click purchasing and Amazon Prime have transformed from convenience to climate concernThe truth behind seemingly benevolent programs like Amazon SmileWhy tech workers should recognize their collective powerMaren makes a compelling case for why we all need to get "radically" engaged in creating change, emphasizing that it takes just 3.5% of a population to create meaningful transformation. Her message is clear: the time for individual action is over â we need collective power to address the urgent challenges facing our world.
[00:00] Introduction to No Hacks Season Three
[00:43] Maren Costa's Life Post-Documentary
[02:12] Journey at Amazon
[05:20] The Rise of Big Tech Oligarchs
[10:20] Amazon Employees for Climate Justice
[13:54] Power Dynamics and Employee Activism
[17:46] Global Protests and Collective Action
[19:49] Consumerism and Environmental Impact
[20:27] Amazon's Strategy to Bypass Google
[22:31] The Impact of One-Click Purchases
[25:03] Prime and the Environmental Cost
[28:26] The Ethical Dilemma of AI
[32:06] Rapid Fire Questions
[39:41] Call to Action for Tech Workers---
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