Episodes
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Blockchain technology is perfectly positioned to disrupt the fashion industry, an old and broken system. Digital wearables, as in clothing your metaverse avatar wears, are already seen as valuable as physical clothing to youth engaging in Roblox and Fortnite. An incredibly low cost way to scale, both fast fashion and haute couture have a lot to gain from the evolving digital world.
But there is more disruption than digital wearables. Phygital goods, or physical goods that are enhanced with digital verification on the blockchain, are especially poised to disrupt high fashion or scarcity model fashion brands. Layering additional content, from rewards to AR integrations, with physical ownership of clothing will change the way designers, manufacturers, wholesalers and retailers interact with the fashion supply chain.
At the forefront of this interplay between tech and physical fashion is George Yang. With extensive experience as design director for Cerruti, Guy Laroche, Theory and John Varvatos, George is the current founder and Chief Creative Director for Cult & Rain. A web3 luxury fashion brand, George is using is network and experience working in European high fashion to bring phygital and digital wearables to the world under the Cult & Rain brand.
On this episode of Not a JPEG, we interview George on his journey as a fashion innovator, and how he envisions the future of fashion in a digital world.
In our interview, we explore:
1) The problem chipped phygital wearables solves for the fashion industry.
2) How luxury fashion brands need to approach web3.
3) The growth challenges and triumphs of a luxury fashion start up playing in the web3 world.
4) How Cult & Rain plans to onboard global fashion houses, manufacturers, wholesalers and retailers into the metaverse.
To connect with George Yang:
www.cultandrain.com
https://twitter.com/cultandrain
WATCH THIS EPISODE: https://youtu.be/rhvLhqIEk7A
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The Web3 ecosystem and the advertising industry have more in common than one might think. The main commonality: they sell ideas. From NFT founders selling their road map to traders, to everyone and their mom trying to be "first" to the Metaverse, intangible ideas for the future are bought and sold in web3, just like ideas are bought and sold based on an advertising brief.
A new medium for creatives to play with, and brands to capitalize on, the Metaverse is the shiny new object of the 20's. However, without putting in the time to understand the culture of Web3, many brands first foray into the space were, at best, a fun stunt, and at worst, an unnoticed waste of money. The web3 space is ripe for disruption from the big brands, but without clear best practices, how do big brands impact the space?
Enter Matt Hassell, past chief creative officer of OlgilvyOne Worldwide, KBS+, Forsman and Bodenfors, and now founder and CCO of Ultralight Creative. Matt is a seasoned ad leader that came across the metaverse, dropped everything, and strategically jumped in. One of the few that understands the nuances of both the traditional ad world and the rapidly evolving web3 space, Matt and his agency provides everything from ideation to execution on web3 related activations, specifically targeted at the brands outside the space.
On this episode of Not a JPEG, we interview Matt on his journey into the Metaverse, and how he envisions the future of advertising in the web3 world.
In our interview, we explore:
1) The current sentiment of the ad world towards Web3. What succeeded, and what fell flat?
2) The most important considerations for brands trying to enter the space and make meaningful impact.
3) The future of advertising in a world of phygital goods, AR activations and VR lifestyles.
To connect with Matt Hassell:
https://www.ultralightcreative.ca/
https://www.linkedin.com/in/matt-hassell/
WATCH THIS EPISODE: https://youtu.be/UU8Ven7k2P4
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Missing episodes?
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What we are seeing with Chat GPT and the rise of A.I. assistants is truly one of those rare moments in technology where the average consumer can see a glimmer of how everything is going to be different going forward. Because this is going to change A LOT.
On this episode of Not a JPEG, we interview ChatGPT live via a text to voice AI tool. ChatGPT is an artificial intelligence assistant trained to assist users with a wide range of tasks, including answering questions and providing information on a variety of topics. A variant of the GPT (Generative Pre-trained Transformer) language model, ChatGPT is a type of machine learning model that has been trained on a large dataset of text and is able to generate human-like text.
Our goal was to gauge what ChatGPT knew and predicted about the future of the Web3 space. In our interview, we discuss:
1) What ChatGPT can do currently and how it will impact our future as a whole.
2) What ChatGPT and language model based A.I.'s know about NFTs, Web3 and Blockchain technology.
3) Understand of how A.I. will fit into the future of the blockchain.
WATCH THIS EPISODE: https://youtu.be/sjKhfO-y4Uo
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Support the art. Make frens. Take profits. WAGMI. Community. Building. Decentralization. Utility... all topics the NFT space loved to talk about, especially during the bull run. Now in the bear market, the ethos of why we came here seems to have gone out the window with the value of our collections.
Where does the technology go forward from here?
Where do founders, new and with existing brands, go from here?
We explore this in relation to DAOs on this episode of Not a JPEG with Chris Tabb, the founder of Resistance DAO.
A DAO that exclusively built its community on LinkedIn (no Discord, Twitter or Telegram), Resistance DAO is a combination of early stage entrepreneurs, development companies, and fundraisers/VC's. Each party gets their needs fulfilled in the Resistance DAO ecosystem, with every member being an owner and contributor.
In a charged conversation with Tabb, we explore:
- The Current State and Future of DAO's;
- The Future of NFTs, and our world at large;
- What brands need to know about building a DAO;
- The lack of a lasting Web3 ethos and how to rebuild it with personal responsibility;
WATCH THIS EPISODE: https://youtu.be/uIXTAfJvLu0
To connect with Chris Tabb:
LinkedIn: https://www.linkedin.com/in/christabb/
and https://www.linkedin.com/groups/12657922/
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Decentralized Autonomous Organizations, or simply DAO's, are an element of the blockchain that relates closely to NFTs but extends much further than the basic functions of an NFT itself, and into the realm of organizing people to work towards a common goal of value creation.
With similarities to corporations and co-ops, DAO's appear to be the web3 solve towards collaboration and borderless working with a focus on contributor ownership and member transparency versus hierarchy and being tied to a wage.
On the 10th episode of Not a JPEG, we explore the basics of DAO's in preparation for our interview next week with DAO founder Chris Tabb of the Resistance DAO.
Topics Explored Include:
- What is a DAO and their significance in revolutionizing work;
- The types of DAOs and their structure;
- DAO achievements and concerns;
- How to Get Involved with a DAO;
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/0CUsq4JVYW4
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Web3 builders like to refer to fostering community versus an audience. To help dive into the nuances of community building, both on the blockchain and offline, we interviewed James Turner, founder of Excellerate. Excellerate is the first NFT community management company that helps individuals learn how to become more effective and marketable community managers.
In this episode of Not a JPEG, James explores:
- the differences between audience and community;
- why brands need to focus on building community versus audience;
- what is needed to help build community, including incentives;
- the future of community both on and offline;
To connect with James Turner:
LinkedIn: https://www.linkedin.com/company/excellerateweb3 and https://www.linkedin.com/in/jamesturnercm/
Twitter: https://twitter.com/James_Gets_It
Watch this episode on Youtube: https://youtu.be/DQdpckrd53g
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The focus of today’s episode is digital ID, and how web3 creators need to be hyper aware of its progress in order to build use cases that will interoperate with and encourage individual ownership over personal ID.
Globally, over 1 billion people lack ID, excluding them from our rapidly digitizing world. The lack of ID combined with the eroding public trust in the state of digital privacy; the global COVID-19 pandemic accelerating digital transformation; and big tech players who have been collecting data on our digital identity, we now have the perfect market conditions that position a need for digital ID.
This is where you, the creator, need to pay attention, get involved, and seek opportunities to better the equity and power we as individuals have over our ID in a digital space that is currently owned by massive corporations and surveilled by governments.
In this episode of Not a JPEG, we provide a brief overview of:
The aspects that comprise digital ID;The global state of adoption;A few current use cases for digital ID;The pros and cons of digital ID;A call to action for creators;Watch this episode on Youtube: https://youtu.be/Ynbg0Ftdka4
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The purpose, implications and future of NFT royalties have been a hot topic of debate in the web3 space.
Although NFT royalties differ slightly than royalties we encounter in other sectors of business, such as music or IP usage royalties, they were vital to making NFTs an attractive business for many creators. From artists to large brands, NFT royalties change the way we make revenue, with recurring payments every single time an asset gets traded.
During the bull market of 2021, people relished their royalties, building entire projects off the premise that long term, royalties would sustain their activities. Holders wanted to also pay royalties, as they wanted to support smaller creators and see the long term success of projects they invested in.
Now in the bear market, that ethos has changed dramatically. All the issues regarding its validity and relevance however are a symptom of a greater issue the NFT space needs to address: greed.
In this episode of Not a JPEG, we explore the royalties debate, provide use cases, analysis, and conclude that the issue has nothing to do with royalties themselves, and everything to do with how we move forward in the space during exceptionally hard economic times.
Topics discussed include:
- the definition of a royalty;
- how royalties define NFTs, the good, bad and ugly;
- the pros of royalties: new revenue, ability to change current royalties markets, and encourage creativity;
- the cons of royalties: make buying and selling more expensive; and discourage creativity;
- a call to action regarding how we see the space moving forward;
WATCH THIS EPISODE ON YOUTUBE:
https://youtu.be/IoZ2lJ73h-I
KEMOSABE TWEET:
https://twitter.com/KEMOS4BE/status/1579314353895264256?s=20&t=YSRsQA2Ehw-kGOzJHO8vjQ
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Our world is rapidly digitizing. To entice mass adoption of a new technology, established brands, both big and small, will start to build on the blockchain. However, with NFT being a dirty word in mainstream culture, how do trusted brands navigate hate and misunderstanding as they try to bring new value to their audience?
Episode six of Not a JPEG evaluates recent examples of diverse established brands presenting web3 to their existing audience. We explore what they did, why it was effective, and extrapolate shortcomings that made the launch challenging, limited or biased. We then boil down key questions established brands must explore throughly BEFORE considering an NFT project in the near future.
Brands explored include:
- Avenged Sevenfold's "Death Bat Club" (access utility)
- Reddit's "Cryptosnoo Avatars" (collectible and art utility)
- Candy Digital x Netflix's "Stranger Things Digital Collectibles" (collectible utility)
- Starbucks' new members program "Oddessy" (art and access utility)
Episode six builds off of episode five's core sources of NFT hate. We recommend watching episode five prior to listening to episode six to understand these examples in context of the current mainstream feelings toward NFTs.
WATCH EPISODE 5 ON YOUTUBE: https://youtu.be/TCK3uysI7hE
WATCH EPISODE 6 ON YOUTUBE: https://youtu.be/lPY6kFNdOoE
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With the introduction of new innovative technology, there will ALWAYS be a small minority of consumers that dislike the technology. With this in mind, it is no surprise that NFTs are a dirty word, and everywhere you look, mainstream media and online communities (most famously Line Goes Up Dan Olson, Munecat) perpetuate general dislike for them , instead of giving an unbiased opinion based on the facts from both angles.
Today’s episode of Not a JPEG plans to address the arguments most commonly making headlines (and youtube videos) by looking at both sides of the argument, validating both sides, and highlighting where these sides fall short of reality. We then discuss these concerns with the perspective of brands entering web3, and how to manage hate, accusations, and outright misunderstanding with patient and authentic education, and creating unprecedented value for all consumers, early adopter or not.
We address the following skeptical arguments, evaluate their merits, and expose their shortcomings:
1. NFTs have made a select group of people and organizations wealthy, capitalizing on an asset you cannot touch or hold.
2. NFTs are not actual ownership, but rather, a receipt of a digital file.
3. Crypto bro speak is annoying, unprofessional and intimidating.
4. We don't want to live in a hyper digital future wearing VR headset goggles.
5. Cryptocurrency is not safe as perpetuated by its negative reputation, and thus can be applied exactly to NFTs.
6. NFTs are a ponzi scheme.
7. NFTs have significant environmental impact, almost the size of a small country.
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/TCK3uysI7hE
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Established brands are playing (and will continue to play) an integral role in the mass adoption of NFT technology. However, to successfully establish an existing brand's roots in web3, a shift in mindset is required, as the way brands interact with consumers, and what they are expected to offer is unique from what we saw in web2.
Episode four of Not a JPEG outlines these key differences brands must embrace, including:
1) The differences between versions of the web and how brands interacted in each version;
2) The implications of being a brand in web3 and the physical world;
3) The opportunities web3 presents an established brand; and
4) We explore examples of established brands that have launched very diverse NFTs in art, collectibles, access and metaverse applications. We evaluate what they did, the utility they offer, and how their foray was a success.
After listening to this episode, teams maintaining existing brands around the world should walk away with valuable lessons to apply to their own web3 journeys.
Watch This Episode on YouTube: https://youtu.be/wj44sMvIdnE
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The NFT launches of 2021 are infamous for their absurdity. Projects were launched with little money and a barely accountable team; promoted oftentimes on the premise of 8-10 JPEGs that were supposed to tease the full collection; profited millions in mere seconds or minutes; and all of that without much of a reputation or in many cases, pseudonymously without attaching any real world identity to the project founder.
Under these premises, it's hard to be upset at the public for rashly labelling NFTs as a scam, mania, or ponzi scheme.
But with the bear market being thick and omnipresent, it is time we collectors, creators and investors started acting the way we want to be perceived. It is time to start rewarding sound innovation and the founding of sound businesses.
In episode three of Not a JPEG, we contrast the launch of an NFT project to starting a business in the physical world. Our goal is to inspire NFT creators to apply quintessiential cornerstones of founding a business to their NFT project, with the hope that projects become more sound, more unique, and longer lasting.
We cover pertinent topics including:
1) Sources of funding for a business versus an NFT, and how NFT funding up until the bear market was completley out of touch with reality;
2) The importance of establishing a team members' identity, and how that affects accountability and project success;
3) The value of a well thought out, stress tested business plan for an NFT;
4) The dire need for unique value propositions within NFT projects, and a call to action to ditch the derivatives, and prioritizing real innovation.
Watch This Episode on YouTube: https://youtu.be/wj44sMvIdnE
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NFTs are dead, right?
On the contrary, NFTs are, and will continue to be, alive and well.
Episode two of Not a JPEG evaluates these claims (NFTs are dead/scams/stupid/etc), and attempts to provide concise and rational facts about these contentious issues, allowing viewers to critically think about NFTs value in our future.
Hosts Katarina and Michael explain why NFTs might NOT be what you believe, and where the collective can build from, ensuring the future of NFTs are inclusive and equitable.
This episode serves as the thesis and springboard into the type of content and information Not a JPEG will explore in future episodes.
Topics for Episode Two Include:
1) Why NFTs are NOT a fad, and are in fact the foundation for the next wave of innovation we can all participate in and own.
2) How history shows us that betting against technology we don’t quite understand is a losing game.
3) How to understand the current state of NFTs and the cultural significance of their tipping point. -Three reasons why we believe that there is no turning back with NFTs.
Watch This Episode on YouTube: https://youtu.be/qwqKAjkRpVE
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The very first episode of your new favourite podcast, "Not a JPEG" hosts, Katarina and Michael, introduce Web3's newest podcast that examines the future of NFTs. Taking the perspective of an entrepreneur or builder, this pilot episode explores what the show is (and is not) about, to whom the podcast was intended for, and shares passionate insights regarding the current and future state of Web3.
WATCH This Episode on YouTube:
https://youtu.be/xw7le0DFSHM
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