Episodes
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Episode 61
Explore how aligning personal values with business strategy can transform leadership and fuel success.
About the Host:Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Justin Breen, co-founder of the Epic Fit Network, leads a global mastermind that connects visionaries with a shared mission to uplift humanity. Passionate about purpose-driven work, Justin engages daily with influential leaders and visionaries, fostering conversations that inspire transformative thinking and meaningful connections.
Episode Summary:In this episode, Justin Breen, co-founder of the Epic Fit Network, shares profound insights into the mindset and characteristics that set true visionaries apart from typical business owners. He delves into how resilience, purpose, and a deep connection to a higher power fuel their drive for impactful work. Justin highlights that understanding and embracing these visionary traits can transform the way entrepreneurs approach their business growth and challenges.
Key Takeaways:
Embrace challenges like anxiety or financial setbacks to grow as a leader.High EQ paired with IQ is essential for visionary leadership.Purpose-driven business strategies lead to long-term success.Visionaries often operate beyond conventional thinking for greater impact.Recognizing and leveraging unique traits, like ADHD or dyslexia, can enhance business innovation.#VisionaryLeadership #EntrepreneurMindset #BusinessGrowth #PurposeDriven #Innovation #LeadershipInsights #EntrepreneurTips #Resilience #BusinessSuccess #HighEQLeadership
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Episode 60
Discover how turning failures into stepping stones and building strategic partnerships fuels growth.
About the Host:Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Neil Twa is the founder and CEO of Voltage, a holding company specializing in e-commerce and business consulting. With over 17 years of experience, Neil has built and scaled multiple brands, generating millions in sales. He is passionate about empowering others, building strategic partnerships, and creating sustainable business models that balance profitability with personal fulfillment.
LinkedIn Profile: https://linkedin.com/in/neiltwa/
Episode Summary:In this episode, Neil Twa shares his journey from leaving the corporate world to building Voltage, a successful e-commerce holding company. He delves into the lessons learned from past failures, the importance of purpose-driven business strategies, and how maintaining balance between profit and personal values can lead to long-term success. Neil also highlights how strategic partnerships and empowering others have played a crucial role in his business growth.
Key Takeaways:
Prioritize purpose over profit for sustainable success.Build businesses that align with personal and professional values.Strategic partnerships can open doors to new opportunities.Empowering others strengthens business operations and growth.Learn from failures and pivot when necessary to achieve long-term goals.#EntrepreneurJourney #BusinessGrowth #EcommerceSuccess #PurposeDriven #StrategicPartnerships #LeadershipLessons #Empowerment #SustainableGrowth #BusinessStrategy #OvercomingFailure
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Missing episodes?
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Episode 59
Going through the journey of building a successful business involves smart strategies, valuable lessons, and a focus on growth that goes beyond just revenue.
In this episode of "Founder Series", two founders explore strategies for profit creation, pricing, and sustainable growth with valuable insights. Learn why prioritizing profit over revenue can empower your business to thrive, how premium pricing attracts ideal clients and ensures better service delivery, and why acquisitions can be key to scaling sustainably.
Whether you’re in e-commerce, SaaS, or service-based industries, this episode is packed with actionable advice to enhance your profitability.
Key Takeaways ⬇️
Prioritize profit contribution and cash flow over revenue for sustainable growth.Premium pricing attracts high-value clients and supports better service delivery.Leveraging acquisitions can be a reliable way to achieve scalable growth.Avoid the scarcity mindset—focus on maintaining good margins to stay competitive.Evaluate business health by measuring net income and EBITDA carefully.🔃Share this video, subscribe for more insights, and visit getlevrg.com for your next step to success! ✅
#ProfitGrowth #BusinessScaling #Entrepreneurship #PremiumPricing #SustainableGrowth #Acquisitions #ProfitMargins #BusinessSuccess #LeadershipInsights #RevenueStrategy
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Episode 58
Mistakes are a part of our journey to success. But we can only get to success, if we learn from those mistakes.
In this episode of "Founder Series", founders talk about the crucial lessons they've learned from mistakes while navigating the challenges of business growth and scalability. They discuss the importance of structured frameworks, efficient hiring practices, and carefully planned marketing investments.
These insights highlight how to strike a balance between scaling up and maintaining profitability. From avoiding common pitfalls to aligning resources with client demand, this episode offers practical guidance for entrepreneurs aiming to build sustainable, scalable businesses.
Key Takeaways ⬇️
Implement a Framework: A clear structure minimizes chaos.Hire Carefully: Quality over speed ensures lasting talent.Define Clear Contracts: Transparency supports scalability.Set Marketing Checkpoints: Identify underperforming strategies early.Anticipate Demand: Secure key roles ahead of time. -
Episode 57
Building a SaaS business involves navigating funding choices, key growth milestones, and strategic decision-making for long-term success.
About the Host:Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:Manoj Ramnani is the founder and CEO of SalesIntel.io, a company specializing in providing data and intelligence solutions for go-to-market teams. With extensive experience in building multiple businesses, Manoj has led successful exits and faced challenges, offering valuable insights into navigating the complexities of entrepreneurship, funding, and scaling SaaS ventures.LinkedIn Profile: https://www.linkedin.com/in/manojramnani/
Episode Summary:In this episode, Manoj Ramnani, founder and CEO of SalesIntel.io, shares his entrepreneurial journey and the strategic decisions behind building a successful SaaS business. Manoj discusses the pivotal choice between bootstrapping and raising capital, explaining the challenges and benefits of each path. He reflects on lessons learned from past ventures, emphasizing the importance of choosing the right investors, building a supportive ecosystem, and validating product-market fit before scaling. Manoj also offers advice for new founders, highlighting the significance of passion, patience, and aligning business goals with market potential for long-term success and growth.
Key Takeaways:
Bootstrapping vs. raising capital: choose the right path for your business.Validate product-market fit before scaling to minimize risks.Build a supportive ecosystem and choose investors wisely.Passion and patience are crucial for long-term success.Align business goals with market potential to maximize growth opportunities. -
Episode 56
We often talk about profitability and growth, but how do founders truly approach profit creation? What are the key drivers behind sustainable profitability?
In this episode of "Founder Series", founders share their insights on profit creation in SaaS and service-based businesses. They discuss the differences in profit strategies across industries, with a focus on achieving key financial milestones like ARR thresholds.
They also explore how staying ahead of expenses, maintaining profitability, and avoiding unnecessary costs can help a business thrive. Along the way, they offer practical advice on managing gross margins, optimizing operational efficiency, and navigating the challenges of growing a business in today's economic climate.
Key Takeaways ⬇️
Hitting $2M ARR is a crucial milestone for SaaS businesses.Managing burn rate is key to long-term survival.Private equity turns ARR into profit post-acquisition.Sustainable growth requires balancing costs and efficiency. -
Episode 55
As a founder, certain departments are harder to scale than others. But what’s the reason behind these challenges?
In this episode of "Founder Series", founders tackle the question: "What’s the hardest department to scale?" They share insights on scaling technology and sales teams, addressing challenges like high-tech talent costs, offshore communication barriers, and founder dependency in sales. Solutions include offshoring, automating processes, and empowering teams for independent growth.
Key Takeaways ⬇️
High tech costs: Competing for local talent drives founders to offshore solutions.Offshore struggles: Cultural barriers require better project management.Sales bottlenecks: Founder-led sales are hard to scale.Team empowerment: Training teams to operate independently is crucial.Automation: AI tools help streamline sales and reduce founder reliance.
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Episode 54
In this episode, Brian Smith, founder of Strategy Ladders, discusses the critical decisions founders face when scaling B2B service businesses.
About the Host:Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:Brian Smith is the founder of Strategy Ladders, a consultancy that helps B2B service businesses scale and exit successfully. With a focus on business fundamentals and values-driven leadership, Brian guides founders to sustainable growth without relying on external capital.LinkedIn Profile: https://www.linkedin.com/in/sbriansmith/?originalSubdomain=mx
Episode Summary:In this episode, Brian Smith, founder of Strategy Ladders, discusses the critical decisions founders face when scaling B2B service businesses. He highlights the risks associated with raising outside capital, explaining how it can lead to loss of control and distraction from core business fundamentals like profitability and cash flow. Drawing from his experience, Brian shares the importance of sticking to a values-driven approach and focusing on sustainable growth. He also touches on the leadership challenges founders encounter as they scale, including the shift from leadership to formal management as team sizes grow.
Key Takeaways:Strategic capital should bring more than just money—look for valuable partnerships.Sustainable growth hinges on business fundamentals, not just rapid scaling.Lead with your values to maintain control and build a strong, aligned team.Learn to manage larger teams effectively as your business grows beyond 20 employees.
#BusinessGrowth #Entrepreneurship #LeadershipDevelopment #ScalingBusiness #B2BMarketing #StartupSuccess #FoundersJourney #CashFlowManagement #SustainableGrowth #ExitStrategy
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Episode 53 In this episode, Jamie Shanks and Allen Martinez talk about the challenges and strategies of effective market positioning, particularly for startups and growing businesses. About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Allen Martinez, founder of Noble Digital, is a fractional CMO with nearly 20 years of experience in driving growth for B2B and B2C companies. He specializes in creating automated marketing systems that help CEOs scale efficiently by aligning strategies with business goals. Allen is a trusted partner for startups and mid-size companies aiming to streamline marketing and achieve measurable growth.
LinkedIn Profile: https://www.linkedin.com/in/allenmartinez/
Episode Summary:In this episode, Jamie Shanks and Allen Martinez talk about the challenges and strategies of effective market positioning, particularly for startups and growing businesses. They discuss the importance of aligning sales and marketing teams, using data-driven insights, and creating customer-centric messaging to drive growth.
Allen shares his experience of reducing a year-long sales cycle to 90 days by improving communication and story clarity within a company. They also explore the complexities of category creation versus category piracy and emphasize the need for a holistic approach to marketing, integrating various tools and strategies for optimal results. The conversation is packed with actionable insights on how to refine your marketing efforts, align your teams, and achieve better business outcomes.
Key Takeaways:
Align Sales and Marketing: Bringing these teams together is crucial for consistent messaging and faster sales cycles.Use Data-Driven Insights: Rely on data, not assumptions, to shape your marketing strategy and messaging.Focus on Customer-Centric Messaging: Simplify and clarify your message to directly address customer pain points.Strategic Delegation: Retain core strategic functions in-house while delegating execution to optimize efficiency.Category Creation vs. Piracy: Understand the risks and costs of creating a new category versus improving an existing one.#MarketingStrategy #BusinessGrowth #SalesAndMarketing #CMO #StartupGrowth #CustomerEngagement #DataDriven #MarketPositioning #EntrepreneurTips #LeadershipInsights
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Episode 52
What could you have done better as a CEO? 🤔
In this episode of "Founder Series", four CEOs reflect on what they’d do differently if they could start over. They share lessons on building the right team, managing time effectively, leveraging public speaking, and investing in project management tools. Gain practical tips to optimize your business and avoid common pitfalls.
Key Takeaways ⬇️
Build the Right Team: Use assessments to hire people who complement your strengths and fill gaps, rather than hiring similar personalities.Effective Time Management: Prioritize time blocking and focus more on strategic planning to work on the business, not just in it.Leverage Public Speaking: Seek more speaking opportunities to educate and attract potential clients, while tracking long-term ROI.Invest in Project Management: Early investment in robust project management tools and processes can accelerate growth and streamline operations. -
Welcome to the "Founder Series," where I chat with successful founders about what truly drives business efficiency, boosts productivity, and grows profits. Get ready for real insights from those who’ve made it happen!
Here’s what you get to learn this week ⬇️
What's the secret to doubling revenue and maximizing productivity? 🤔
Hear from 4 successful entrepreneurs as they reveal the strategies that transformed their businesses! Learn how they focused on high-impact activities, delegated key roles, and aligned team incentives to boost profits and streamline operations.
Key Takeaways:
Focus on the top 4% of clients and activities for maximum revenue.Delegate key roles early to avoid bottlenecks and enable growth.Turn team members into stakeholders with commission-based incentives.Simplify operations by cutting out low-value tasks and distractions. -
About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Donald Kelly is the founder of The Sales Evangelist, a leading sales training organization. Through his company, Donald has helped numerous individuals and teams excel in building effective sales pipelines and mastering top-of-funnel strategies. In addition to his training organization, Donald hosts the successful podcast, "The Sales Evangelist," where he shares insights and tips on sales strategies. Donald is based in South Florida and enjoys family staycations at Palm Beach.
LinkedIn Profile: https://www.linkedin.com/in/donaldckelly/
Episode Summary:In this episode of Outsource for Profits, Jamie Shanks brings on veteran sales trainer Donald Kelly to dissect the complex challenges of transitioning from founder-led sales to a sales-led team model. They talk about the pitfalls commonly faced by founders when scaling a sales team, emphasizing the vital importance of hiring the right talent. Jamie recounts his journey through three different agencies, where hasty hiring decisions often led to regrettable outcomes.
Throughout the discussion, Donald Kelly shares his wealth of experience, offering invaluable tips on identifying red flags during the hiring process and the benefits of a thorough vetting system. He stresses the necessity of a multi-panel interview process and highlights how diversification in interviewer perspectives can lead to better hiring decisions.
Key Takeaways:
Thorough Vetting Processes: Implement a multi-step interview process that includes scenario-based assessments to gain deeper insights into a candidate's proactive skills.Hire Slow, Fire Fast: Take the time to ensure you're choosing the right candidate rather than acting out of desperation to fill a position and don’t hesitate to make changes if it’s not working out.Involving Multiple Evaluators: Incorporating feedback from various people within your organization, even non-sales members, can yield a more rounded view of potential hires.Scenario-Based Interviews: Putting candidates in scenario-based situations helps reveal their thought processes and decision-making skills in real-time.Hiring in Cohorts: Consider hiring in small groups to mitigate the risk and ensure continuity even if not all hires work out.#SalesLeadership #HiringBestPractices #SalesGrowth #TalentAcquisition #SalesStrategy #TeamBuilding #BusinessSuccess #SalesManagemen
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About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Larry Schwartz is the founder and president of Schwartz Marketing, where he works with C-suite executives, founders, and marketing leaders to align marketing strategies with product, revenue, and sales initiatives. With years of experience in marketing and a track record of helping small to mid-size companies achieve their marketing goals effectively, Larry brings valuable expertise to the table.
LinkedIn Profile: https://www.linkedin.com/in/schwartzmarketing/
Episode Summary:In this insightful episode, Jamie Shanks interviews Larry Schwartz, discussing the paradigm shift in marketing strategies post-COVID. They discuss the impact of remote work, the value of outsourcing marketing tasks, and the untapped potential of labor arbitrage in driving marketing performance. Larry sheds light on how offshoring marketing efforts can lead to enhanced efficiency, cost-effectiveness, and increased productivity, urging C-suite executives to reconsider their traditional approaches to marketing.
Key topics covered include the transformation brought about by remote work, the significance of outsourcing $5/hour tasks to offshore professionals, and the substantial benefits of leveraging global talent in marketing endeavors. From analytics to creative design, the conversation highlights various marketing functions that can be effectively managed remotely, fueling growth and maximizing resources.
Key Takeaways:The shift to remote work has opened new possibilities for optimizing marketing strategies and leveraging global talent effectively.Outsourcing $5/hour tasks to offshore professionals can lead to significant cost savings and improved productivity.Embracing labor arbitrage in marketing operations allows companies to scale efficiently and focus on high-value strategic initiatives.Remote teams can handle diverse marketing functions, including analytics, creative design, and campaign execution, with notable success.Time zone differences can be leveraged as an advantage, boosting productivity by enabling 24-hour operational support and task completion.#marketing #innovation #efficiency #marketingstrategy #remotework #success #growth #profitability
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About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Domenic Colasante is the CEO of 2X, a marketing-as-a-service firm specializing in B2B marketing. With a background as a former CMO in the tech industry, Domenic founded 2X to revolutionize the marketing service sector. His company has reached a milestone of a thousand employees in just six years, offering unique and high-quality offshoring solutions for businesses.
LinkedIn Profile: https://www.linkedin.com/in/domeniccolasante/
Episode Summary:In this insightful episode of Outsource to Profits, Jamie Shanks interviews Domenic Colasante, the CEO of 2X, about the transformational impact of leveraging offshore talent in marketing strategies. Domenic talks about redefining marketing operations, sharing valuable insights on the paradigm shift needed to optimize marketing budgets, and scaling business impact exponentially through innovative organizational models.
Key points covered include the challenges in integrating offshore talent effectively, the strategic reengineering of marketing operations, and the importance of allocating resources effectively. With a focus on restructuring marketing functions for enhanced efficiency, Domenic highlights the critical shift towards viewing labor as a utility to drive strategic priorities and achieve remarkable results.
Key Takeaways:Lack of exposure to high-quality offshore services hinders marketers from realizing the full potential of leveraging offshore talent effectively.Successful organizations re-engineer marketing processes and workflows to optimize operations and align resources with strategic objectives.Offshore talent clusters in regions such as Southeast Asia and Latin America offer diverse skills and English proficiency, making them ideal hubs for scaling marketing operations globally.To maximize marketing impact and efficiency, marketers should bifurcate core competency tasks from standardized operational activities and strategically allocate resources accordingly.By embracing innovative operating models and leveraging offshore talent, businesses can achieve significant cost savings, flexibility, and scalability while driving growth and maintaining competitiveness. -
About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Dan Monahan, co-founder and CEO of WSI, has spent nearly three decades transforming businesses through digital marketing and franchising. With a network of global digital agencies and a strong focus on AI integration, Dan's expertise lies in leveraging offshoring and technology to optimize efficiency and drive growth.
LinkedIn Profile: https://www.linkedin.com/in/monaghandan/?originalSubdomain=ca
Episode Summary:In this engaging episode of Offshore to Profits, Dan Monahan discusses the evolution of AI in the digital marketing landscape and its impact on business optimization, cost reduction, and talent acquisition. He goes into the concept of the "human cloud" and the transformative role AI plays in reshaping traditional work dynamics, driving efficiencies, and unlocking hidden profits. Dan highlights the significance of offshore talent acquisition in tapping into diverse global expertise and achieving unparalleled employee engagement and retention rates.
Key Takeaways:Leveraging AI and offshore talent can significantly enhance customer experience, optimize costs, and boost efficiencies within agencies and clients' businesses.The shift towards an AI-assisted human cloud has opened up new possibilities for global talent acquisition, enabling businesses to access top-tier professionals worldwide.Strategically selecting offshore markets based on skillset requirements and employing rigorous screening processes are key components of successful talent acquisition.The integration of AI tools like copywriting and video production software levels the playing field for global talent, driving labor arbitrage and enhancing business performance.Offshore talent acquisition not only offers cost savings but also provides access to top-notch professionals, fostering employee engagement and retention on a global scale.#OffshoreToProfits #DigitalMarketing #GlobalTalent #AIinBusiness #Franchising #BusinessGrowth
SEO Keywordsoffshoring, ai, franchising, talent, outsourcing, leadership, digital, marketing, growth, business, global talent, digital marketing, business growth, remote work, ai innovation.
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About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Alex Glenn is the founder and CEO of Partner Hub, specializing in helping SaaS and service providers find alignment and grow through partnerships. With a deep understanding of the ecosystem of channel partnerships, Alex brings a wealth of experience and expertise to the table, working with companies to expand their footprint and build long-lasting, efficient relationships within the industry.
LinkedIn Profile: https://www.linkedin.com/in/alex-glenn/
Episode Summary:In this insightful episode of "Outsource to Profits," Alex Glenn talks about the complexities of channel partnerships and ecosystem building. Providing valuable insights and strategies, he emphasizes the importance of aligning objectives, nurturing relationships, and viewing partnerships as a means to expand business footprints rather than solely focusing on immediate revenue. By drawing analogies to home building, solar panel installation, and open relationships, Alex sheds light on the mindset required for successful partnership strategies.
Key Takeaways:Partnerships should be viewed as long-term investments in expanding an organization's footprint and building a strategic advantage.The product-led, affiliate, and strategic partnership approaches each offer unique benefits and need specific strategies to be successful.The e-commerce industry sets an example for efficient and strategic partnership practices that B2B SaaS companies can learn from.Building power partners and collaborating with service providers can lead to mutually beneficial relationships and accelerated growth.Emphasizing strategy over commission-based incentives can drive more meaningful and impactful partnerships in the long run.#PartnershipStrategies #PartnershipSuccess #Longevity #Ecommerce #StrategicPartnerships
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About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Ryan Staley is the founder and CEO of Whale Boss, with over 25 years of experience in the go-to-market space. Having worked in various sales roles and achieving personal exits, Ryan grew a business from zero to 30 million ARR in five and a half years with just four salespeople. He is deeply focused on leveraging ChatGPT and AI to drive efficiencies, uncover insights, and enhance sales and marketing strategies.
LinkedIn Profile: https://www.linkedin.com/in/ryan-staley/
Episode Summary:In this insightful episode of Offshore to Profits, Ryan Staley discusses the impact of AI on founders and Chief Revenue Officers (CROs). He shares practical applications of AI in various aspects of business, from sales and marketing to team management and data analysis. Ryan emphasizes the need for proactive adoption of AI tools to stay ahead in a rapidly evolving industry, highlighting the benefits of leveraging AI for operational excellence and growth.
Key Takeaways:
Embracing AI tools like ChatGPT can revolutionize sales and marketing strategies, improving engagement and efficiency.Leveraging AI for sales call transcriptions can enable data-driven marketing decisions based on customer inquiries and trends.Implementing AI in OKR development can enhance team management and goal-setting for optimal performance.Applying Elon Musk's first principles theory through AI tools can help entrepreneurs address challenges and make informed decisions.Utilizing AI for data analysis provides actionable insights for strategic decision-making and financial optimization.#AI #entrepreneurs #sales #marketingtips #businesssuccess #dataanalysis #efficiency #strategy #innovation
SEO KeywordsAI, sales, marketing, ChatGPT, founders, AI in sales, AI for marketing, founder-led sales, sales automation tools, AI for CROs, how to use ChatGPT for sales, AI tools for chief revenue officers, AI-driven marketing strategies, using AI for customer support, AI applications in sales and marketing, how to implement AI in sales processes, best AI tools for sales teams, practical AI use cases for marketing, how founders can use AI for operations, AI strategies for improving sales efficiency
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About The Host
Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life,” he's trained over 250,000 professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Name: Erik HubermanDesignation: Founder and CEO
Company: Hawke MediaWebsite: hawkemedia.com
LinkedIn: https://www.linkedin.com/in/erikhuberman/Erik Huberman, founder and CEO of Hawk Media, a leading performance marketing agency in the U.S. With a robust team and extensive experience in optimizing marketing strategies for over 500 brands, Erik shares invaluable insights into digital marketing and business growth.
Episode Summary:
In this episode of "Outsource to Profits," host Jamie Shanks sits down with Erik Huberman, the founder and CEO of Hawk Media, a top performance marketing agency in the U.S. Erik introduces himself and his company, highlighting its extensive experience and innovative AI system used to optimize marketing for numerous brands. The main discussion revolves around the critical importance of understanding and managing Customer Acquisition Cost (CAC) to Lifetime Value (LTV) ratios and payback periods.
Jamie shares his own experience from running his first agency, Sales for Life, where mismanagement of CAC to LTV ratios led to a complex sales cycle and stagnation in top-line revenue despite winning larger deals. Erik echoes these sentiments, emphasizing the necessity of knowing your sales cycle and measuring marketing outcomes over appropriate time frames rather than short periods. He discusses how many businesses fail to account for the time it takes to convert a lead into a customer, resulting in misleading assessments of marketing effectiveness.
Erik explains how Hawk Media’s AI-driven benchmarking tool helps clients understand and optimize their marketing performance by providing accurate KPIs across various channels.
Towards the end, Jamie and Erik discuss the benefits and rationale behind Hawk Media's inorganic growth strategy through acquisitions. Erik explains how acquiring smaller agencies allows Hawk Media to leverage the strengths of talented entrepreneurs while providing them with the infrastructure and support to thrive. Jamie relates to this from his own entrepreneurial journey, discussing the financial and operational struggles that many small agency owners face.
Erik concludes by sharing how listeners can connect with him and Hawk Media for further insights and potential collaboration.
Key Points Discussed:
The significance of CAC to LTV ratios in marketing strategies.Common misconceptions and pitfalls in digital marketing metrics.Insights into Hawk Media's AI-driven approach to optimize marketing campaigns.Erik's experience with acquiring and scaling digital agencies.Strategies for sustainable business growth and overcoming financial challenges.Keyword Research:
Performance marketing, customer acquisition cost, lifetime value, digital agency growth, AI in marketing, business acquisition strategies, sales cycle optimization, marketing ROI metrics.
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About The Host:Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life,” he's trained over 250,000 professionals globally for industry giants like Microsoft and Oracle. About the Guest: Don Sevcik is the founder of Math Celebrity, an innovative automated online math tutoring platform. Often described as the "Google for math," Math Celebrity helps users solve math problems instantly by showing step-by-step solutions. With a background in software development and a passion for education, Don has successfully grown Math Celebrity to attract over 8.1 million unique visitors annually. His expertise in SEO and user experience design has been instrumental in transforming Math Celebrity into a leading educational resource. Name: Don Sevcik Designation: Founder Company: Math Celebrity Website: https://www.mathcelebrity.com/online-math-tutor.phpLinkedIn: https://www.linkedin.com/in/donsevcik/ Episode Summary: In this episode of "Outsource to Profits," host Jamie Shanks welcomes Don Sevcik, founder of Math Celebrity, an automated online math tutoring site. Together, they explore productivity hacks and strategies for increasing profitability. Don shares his journey from starting Math Celebrity to achieving 8.1 million unique visitors annually. They discuss the importance of understanding user behavior, the concept of "reading the label from inside the bottle," and practical tips for improving SEO and customer acquisition. Key Points Discussed: - The concept of "reading the label from inside the bottle" and how it applies to business growth. - Don's experience with Math Celebrity and the impact of correcting user misspellings on site traffic. - Jamie’s journey of overcoming pricing barriers and doubling profits at Sales for Life. - The significance of understanding user psychology in search behavior for SEO success. - Practical productivity hacks for founders and CEOs to optimize their business strategies. SEO Keywords: Productivity hacks, SEO strategies, Business growth tips, Customer acquisition, Math Celebrity, Jamie Shanks, Don Sevcik, Online tutoring, Profit optimization, User behavior analysis
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About the Host:
Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest(s):ThinkFISH Chief Revenue Officer Patrick McGuire joins Jamie in this episode. Patrick is an experienced businessman who has a track record of successfully assisting founders with marketing, go-to-market plans, investor preparation, and growth and exit strategies. Patrick adds priceless insights to the discussion, having raised over $70 million for his own ventures and collaborating with elite teams throughout the world.Episode Summary:In this engaging episode of Outsource to Profits, join Jamie and Patrick as they go deeply into the financial techniques that might help founders avoid common traps and save millions of dollars in sales in this fascinating episode of Outsource to Profits. They talk about the value of zero-based budgeting, the unstated expenses associated with employee severance, and the potential cost and flexibility benefits of outsourcing. Patrick discusses his stance on holding onto stock, the true consequences of distributing shares too soon, and the essential components that determine whether a founder is fundable.
Key points discussed:
The importance of financial acumen in entrepreneurshipHow zero-based budgeting can save substantial revenueThe real costs of employee severance and deferred liabilitiesStrategic benefits of outsourcing and offshoringMaintaining equity and avoiding costly mistakesPreparing for raising capital and investor readinessSEO Keywords:zero-based budgeting, financial acumen, offshoring, outsourcing, profit growth, equity preservation, raising capital, investor readiness, entrepreneurship, startup strategies, revenue optimization.
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