Episodes
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In this episode, Sachin interviews Dr. Tracy Gapin about his career, what inspired him to leave his urology practice and focus on precision medicine for men’s health, and some of the purposes of the Gapin Institute. Dr. Gapin talks about the success of the Gapin Institute, why he did a TEDx talk, and what his plans are for 2024. He also discusses his book, Male 2.0, and offers his High-Performance Health Handbook.
Listen in for some practical tips for transformation for your practice.
Key Takeaways:
[1:02] Sachin introduces Dr. Tracy Gapin, M.D., a urologist, and the CEO and Founder of the Gapin Institute, a leader in precision medicine.
[1:21] Dr. Gapin is here to share some of the trials and tribulations he has gone through in becoming who he is today, setting up his practice, becoming a thought leader, an innovation leader, and somebody Sachin looks up to.
[1:38] Dr. Gapin has overcome mental, physical, and spiritual challenges to get to where he is today, with over 25 years of clinical experience.
[2:40] Dr. Gapin is reading a book on cardiovascular health and disease, by Dr. John Huston. Dr. Gapin is all about the science.
[3:25] Dr. Gapin explains his takeaway from the American Academy of Anti-Aging Medicine (A4M). Things are constantly evolving. Dr. Gapin says it’s easy to get stuck on the business side. Don’t forget the science behind what you do and why you do what you do.
[4:16] Dr. Gapin mentions other conferences he attends regularly. He encourages you to stay focused on the constantly evolving science. Whatever your niche may be, you need to be able to provide outcomes. That comes from your scientific and medical knowledge and background.
[5:51] Dr. Gapin started as a urologist. His passion is men’s health. He became disillusioned with urology and looked for a better way to serve patients.
[6:53] Through the health challenges he experienced, Dr. Gapin found an amazing world of precision medicine, epigenetics, functional medicine, hormone optimization, peptides, and longevity. It changed his perspective on medicine. He became passionate about it again.
[7:50] Dr, Gapin was driven to make a change. It was scary to throw away a very lucrative career and practice and start over. But he felt like he had no choice because he found something he loved. He didn’t want to live the rest of his life being a miserable surgeon.
[8:15] It was a tough decision for Dr. Gapin. His wife supported him 1,000%. He made a decision, saved up some money, and started going through certification, courses, and conferences about eight years ago. That’s how it took off for him.
[9:13] Dr. Gapin's career change decision was an evolution. When he knew he was going to leave urology, he got some coaches and business development learning. He battled impostor syndrome, wondering if he was good enough to pivot his career.
[11:11] Dr, Gapin had a hard childhood. When he was five, his dad left. He never had a father figure. That may be why he’s drawn to men’s health and is passionate about being a dad. His kids are his “why” that drives everything he does. He’s trying to fix the childhood he had. Starting something new and different was overwhelming.
[12:54] Dr. Gapin advises new practitioners to stay true to who they are and what they want. Dr. Gapin once joined a Vistage group of entrepreneurs. One of them asked him “What do you want?” He thinks about that question almost every day.
[13:30] Dr. Gapin asks people who are starting what their ideal ending is and if what they do is aligned with that ending. There are many business processes. Dr. Gapin’s business now is high-ticket, low-volume, but at first, he was in the trap of selling many low-ticket items.
[14:30] It’s hard work to slow down, do some introspection, and understand what is right for what you want. The majority of courses are not making the seven figures you might assume they are. Don’t use somebody else’s idea. Pilot your life and make adjustments as you go.
[17:11] Dr, Gapin learned a question from Carl at Mindshare: What is the transformation that you provide? Does this thing that you offer solve that? If not, you can’t create the business you want to build.
[18:14] Dr. Gapin learned from J.J., don’t build it until you fly it. Build it while you’re flying it. Dr.Gapin first offered his programs to his existing patients. After he had a client book of business, he opened his facility, Gapin Institute. That applies to building a digital program, too.
[20:09] Dr. Gapin believes coaching is underappreciated. Dr. Gapin hired a business coach as he was preparing to transition his career. He was in two masterminds before Mindshare. Mindshare was great for him for three years. The one-on-one coaching sessions were the best.
[20:53] Sachin did a one-on-one call with Dr. Gapin several years ago and advised him to keep it simple. He still quotes Sachin’s advice to this day. Dr. Gapin has three coaches now and each provides different aspects of his business. You need a coach or guidance and support.
[23:04] Dr. Gapin’s wife has been instrumental for him as a support in hiring decisions and counseling him not to go after shiny objects. Some tech can be offered for sale to clients to use in their homes instead of buying it for the center.
[27:47] Dr. Gapin had a coach specifically to prepare for a TEDx talk. He had to come up with ideas to make it interesting, unique, and appropriate and do a lengthy application. Once he was accepted, he had to script it, practice it, and refine it. He had to deal with his nerves.
[28:37] It was nine months from Dr. Gapin starting the application process until he gave his talk. A lot of that is time waiting for a response. It was an amazing experience. It was empowering to share his perspective in his voice.
[29:35] If you have information or wisdom that could help somebody else, you’re selfish if you don’t share that with the world. Dr. Gapin loves sharing his message in front of groups now.
[30:35] Dr. Gapin wrote Male 2.0 when he was in his urology practice. Male 2.0 represents a new generation focused on the prevention of problems. Dr. Gapin lists many metrics we can track with electronic tools to generate health data.
[32:45] Dr. Gapin was a co-author with Dr. Melissa Petersen for the book The Codes of Longevity. Each author had to give their perspective on what are the secrets to longevity.
[33:19] Dr. Gapin attributes longevity to cellular efficiency by fasting for 16 to 18 hours once a week, building up to three to five days a week. Dr. Gapin fasts for 24 hours, once a week. He says it’s easy, once you get used to it.
[34:29] Blood sugar regulation is another critical factor in longevity. Poor sleep boosts cortisol, which boosts blood sugar. Get enough deep sleep. Managing blood sugar is critical.
[35:13] Oxidative stress slows down the mitochondria and the production of ATP as free radicals overcome your body’s anti-oxygen system. How can you improve this problem? The science of longevity is always evolving.
[35:09] Dr. Gapin’s business plan for 2025 was to open two new centers with partners but those partnerships were terminated. So 2024 will be a year of expansion and finding compatible partners. Sachin recommends the NEO Personality Test to find partner compatibility.
[42:26] Dr. Gapin received advice from colleagues (not coaches) to do things that didn’t align with his business model. Ask yourself. Who is your avatar, what’s the problem you are trying to solve, and does the thing align with that?
[46:26] Where are your clients in the sales process?
[45:48] Dr. Gapin’s last words of advice: Do one thing at a time, focus on your avatar, know how you differentiate yourself from others, and be able to articulate it. The biggest one is to have a very clear sales process and sales funnel. Dr, Gapin explains how a sales funnel is used.
[46:24] Where are your clients in the process? Is your client aware they have a problem? Do they know they have a problem but have no idea about a solution? Are they aware of solutions? Are they aware of your solution? You have to meet them where they are.
[46:53] At the end of his content, Dr. Gapin asks people to text the word HEALTH to 26786 for a free copy of his High-Performance Health Handbook with 15 tactics to have more energy, have better focus, lose weight, have better sex, and live longer. He gives away information.
[47:52] The prospect also gets nurtured with an email message of informational content every other day for eight days, so they’re more aware. He hopes they will eventually want to engage with his team and work with them. You have to meet people where they are.
[48:24] Use whatever lead magnet works for you. It can be an opt-in through text or your webpage so that you give them more information and nurture them along with content.
[49:59] We tend to undervalue what we’re providing. People who pay more are more invested and willing to commit more to an outcome. It takes the same effort to acquire a client, whether they pay 1X or 10X. Dr. Gapin raised his prices and the conversion rate stayed the same.
[52:56] Don’t try to justify your pricing like you’re selling a car. You’re selling an outcome. You’re selling a transformation, What is that worth?
[53:33] Sachin thanks Dr. Tracy Gapin for such valuable insights, and for his humility, vulnerability, authenticity, and leadership.
Mentioned in this episode
Perfect Practice Live
Mindshare
Genius Network
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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In this episode, Sachin interviews Dr. Betty Murray
Key Takeaways:
[1:02] Sachin introduces Dr. Betty Murray, the CEO and Founder of Living Well Dallas, a functional medicine center. Betty is a nutritionist and researcher who has helped hundreds of people to feel their absolute best, so she has had great success and prosperity.
[2:08] Sachin and Betty will focus on Betty’s methods for success and prosperity to help you succeed and prosper in your practice and life. Sachin welcomes Betty to Perfect Practice.
[2:52] Betty started her practice 20 years ago. In 2004, she did not find many clients for functional medicine. She bootstrapped her business with her part-time job. She didn’t have enough runway to make a lot of mistakes. She had to be more resourceful with her resources.
[4:58] In Betty’s clinic today, there are internal medicine, psychiatry, hormone replacement, clinical nutritionists, life coaches, counselors, and diagnostics. At first, her clinic was fee-for-service, and nobody was using coaching because they didn’t know its value.
[6:40] Betty had to let go of her belief that if she educated someone, they would find value in her program, and instead, create the value proposition and give it to them so they would find value. If the market is not buying your strategy, your strategy is wrong and you need to rearrange it.
[8:44] Always add value for your client first. When you give value to your customers, patients, and clients, you get rewarded. When you’re driving toward a value, and you’re giving people what they need and helping them understand what they need, people will value that.
[9:47] When you’re starting, the narrower you get with what you’re doing, whom you’re serving, and what problem you’re solving, the easier it is to stand out in that market. Don’t go bigger, faster, better and think it’s going to be more money. It’s complex. Betty has to spend more on marketing than others because she has more avatars. She has to spend more time on staff.
[13:45] Sachin says to keep it simple. Betty adds that if you have this burning desire to have a multi-disciplinary team, recognize that you’d better be a good business person or hire a good business person, which requires a runway of cash flow. It’s not a low-paying job.
[14:57] Most of us in healthcare never had business training. Betty had a business degree before she came into healthcare. It’s still a concept until you get it into action. Being a 30,000-hour expert comes from experience, not from a book or an education.
[17:09] The Mosaic of Autoimmunity, by Dr. Yehuda Schoenfeld, is a textbook Betty has been studying. It’s probably the best textbook to explain the underpinnings of autoimmunity. Regardless of who our avatar is, all of us are going to be in the immune system.
[18:07] 10X is Easier than 2X: How World-Class Entrepreneurs Achieve More by Doing Less, by Dan Sullivan is the business-building book Betty recommends. It is easier and more effective to leapfrog from where you are to where you want to go than it is to make small changes.
[18:52] Betty recommends two personal/financial development books: Disruptor: How to Challenge the Status Quo and Unlock Innovation, by Alex Gonzalez, about innovation. The second book is Die with Zero: Getting All You Can from Your Money and Your Life, by Bill Perkins. It’s about not amassing money but using it to do good as you go.
[24:11] Betty tells how she grew her money mindset. As a child, she was determined to work and she falsified her birth certificate to get a job underage. She sees the world as abundant and if she lives in that abundance and does the right things, she will be rewarded for it. She doesn’t hesitate to spend money. He husband is cautious so she asked him to handle the finances.
[25:55] Sachin also has a story about going after what he wanted at a young age. He learned to cut hair by watching a barber and then opened a barber shop in his garage. Bety’s and Sachin’s experiences helped mold them into who they are as adults.
[28:57] Walter Isaacson wrote about Elon Musk, Steve Jobs, and others who have changed the world. None of them had an easy life. Those things that are more difficult for us make us tenacious. Opening a practice outside the traditional medical establishment is also an adversity. Don’t keep a Plan B that’s easy to go back to. Keep marching forward, iterating, and changing.
[31:33] Whenever Betty is told she can’t do something or the world will beat her, that is when it’s “game on” for her. That guarantees she would act. Recognize that your challenges are also helpful.
[32:34] Justin notes that success is in doing things differently. Sally Hogshead said that different is better than better. Betty built a large, busy center. At first, she didn’t want to be the brand but learned that your brand is you. You have to be part of the brand. One year, Betty spoke 220 times. She showed up everywhere as the owner so people would know about the center.
[34:17] When people leave a practice it’s not from what happened but how it was handled. Every part of the customer experience must be planned and managed to make it extraordinary. If there’s a problem, own it, fix it, and apologize. Betty’s team out-executes everybody.
[35:37] When you want to stand out, look at the non-clinical stuff and double down on it all, from the emails to how the phone is answered. Those things will make up for a world of pain and will make you look better. Most practices shirk that, and people get mad about it.
[36:42] Betty tells about her hiring process. She starts with a matrix of requirements. Betty has a team member do the initial interviews to figure out if the applicant is a culture fit. Betty doesn’t want “yes people” but they have to be on board for her strategy. Betty has a “Volkswagen test.”
[38:34] If they pass the culture fit and the skill set, they come in to interview 12 to 14 of the practitioners. Finally, Betty interviews them. If she likes them, they come in for a working day. They get paid for the day and do a final interview with Betty. Betty is slow to hire; and quick to fire. Because of the extensive interview process, Betty doesn’t often have to fire.
[39:31] Betty tells about her first hire. It was an administrative assistant. Betty’s role was to bring people through the door. She didn’t want to spend billable hours doing unbillable work.
[42:09] Betty’s last piece of advice: If you’re a practitioner, you do not need any more certifications or training to do what you do. You need to do what you are trained to do.
[44:04] Sachin warns against continual certifications. It’s a form of procrastination and it leads to imposter syndrome. The way you build the muscles is by doing the reps. If you get into a situation where you don’t know the answer, you have the resources to find it quickly.
[45:17] Betty got her Ph.D. not because she needed it for her business but because she wanted to dig into the research and get better at that, to prove this type of medicine works.
[46:12] Sachin thanks Dr. Betty Murray for everything that she shared today. Betty mentions her practice Livingwelldallas.com, her website, Bettymurray.com, and her podcast Menopause Mastery. Sachin thanks her for sharing her wisdom.
Mentioned in this episode
Perfect Practice Live
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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Missing episodes?
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In this episode, Sachin interviews Chris Kelly, backcountry outfitter and friend, about the benefits of being in nature with a group, disconnecting from technology and using primal survival knowledge and skills, supporting each other, and growing naturally. Listen in for ways to embrace the natural world and put aside the office for a while.
Key Takeaways:
[1:02] Sachin introduces and welcomes Chris Kelly to the Perfect Practice podcast. Chris is an outfitter and Sachin’s outdoor mentor, friend, and guide in so many ways.
[2:11] Sachin met Chris on a three-day group camping trip in Algonquin. Chris and his brother Kieran involved everyone in meaningful, positive ways. Sachin was so impressed, he brought a group of his friends the following year for another amazing trip.
[3:46] The Time we spend with people is magnified in a backcountry camping experience over multiple days. Sachin learned more on a four-day trip than on a three-day trip.
[4:55] Sachin points out that your business can never grow bigger than you. You’re like the trunk of a tree and your business is a branch coming off of that tree. Grow yourself to grow all the branches of your life, including your business. Part of that process occurs when we disconnect and go back to the essence of who we are.
[6:37] Chris describes the moment on a paddle when the person he was paddling with told him that his trips were transformational. It was an epiphany. People can rewrite their stories. They take down barriers they have put up. They stop telling themselves “I can’t,” knowing “I did.”
[8:41] In the backcountry, there are no services, electronics, or artificial lights. On the first day, you find your footing and it seems to be going in slow motion. In a new environment, you’ve got to pay attention to everything. If you twist your ankle, you’re a liability. The environment brings you new ways of thinking.
[10:16] When you’re out there, you’re a different person, entirely. There’s so much onboarding of these skills that we have from being hunter-gatherers for 99.9% of our existence. You might think portages are scary but you navigate it with ease. It’s amazing how we adapt. You’re breaking an autopilot. You have an intense presence.
[12:02] Taking high school kids to the backcountry for four days removes them from their devices. When they get home, they don’t want to see their phones. You see a shift in their behaviors. In the case of an emergency, Chris had a satellite phone available.
[14:05] Coming back from the first trip, Sachin realized he would rather paddle for three hours than drive for three hours to get home, it was such a magical experience that changes you in so many ways. It makes you tough; it softens you. Sachin describes the magic of seeing the sun for 15 minutes after five cloudy, rainy days.
[17:04] Chris says you build a relationship with nature. It’s a reflection of your relationship with yourself. As people return to the backcountry, they become more themselves. They become more grounded. Families experience great beneficial changes. Everyone’s accomplishing something together. Their stories wash away in community and love. This carries back to life.
[20:31] Sachin shares a reflection learned from the second trip when portaging uphill to the next lake, carrying packs or canoes. Everyone plays a role, big or small, glorious or not glorious.
[23:37] Chris talks of finding power in being humbled and disempowered and ultimately finding fulfillment. Finding wood to build a fire, feeling the heat of the fire, and cooking food on it is primal and satisfying. Everything you put energy into provides energy.
[24:33] One of Sachin’s goals for 2024 is to get his team up there. His wife is hesitant because in the backcountry there are no bathrooms. Some on his team are eagerly looking forward to it. You bond on a backcountry camping trip in a way that you don’t find going to dinner together.
[26:18] Chris tells how to prepare your team for a backcountry trip with him and Kieran. They set you up with a packing list. You show up with a weekend bag, and they take care of the rest. Top-end gear, sleeping bags, sleeping mats, tents; you’re going to be warm, cozy, and dry. High-end, ultra-light canoes. Hop on a call and you won’t regret it.
[27:13] Some people’s highlight of camping in the backcountry is using the Thunderbox, the sun peeking through the canopy, hearing the call of the morning birds, and the lapping of the water on the shore. Chris does a guided meditation about this. It’s not the problem, it’s the attitude on the problem.
[28:21] Chris describes the benefits of getting your team together in the backcountry. You’re putting work aside and getting to know each other as individuals. Handling hard things and fun things together grows a deep-rooted connection. Trust is formed on these trips. It’s a great opportunity for inspiration to come through outside of the workplace structure.
[31:07] You’re outside your comfort zone and so you’re more vulnerable but also supported by the people you’re spending time with. That allows you to show up at the office in a completely different way. On the trip, you are supporting people who might be lower or higher on the ladder. We have titles for our jobs but we are all humans.
[32:11] Chris cites the Dr. Chatterjee podcast. When we’re making decisions, we’re either making a decision to find happiness or making decisions from a place of happiness. The difference is drastic. Decisions you make from happiness are legacy decisions about your life. Chris uses Sachin as an example of making decisions from happiness after a trip.
[34:33] We all have nature around us. Have a plant in your house, at least. Find a sit spot. Sit quietly for five minutes, closing your eyes and tuning into your other senses. Open your eyes and see everything with a new lens. It’s magnificently impactful. There’s something special about going back to the same place daily. The birds and animals will accept you in their world.
[36:42] Chris describes some weather experiences and even a moving encounter with a mother and baby moose on backcountry trips. Sachin describes an unplanned trance experience he felt with others at the lake’s edge.
[40:31] There are amazing sunsets. Being out there so long, Chris is confident in feeling whether it will rain soon or not. He shares an experience of imagining himself as a sapling growing up in the forest and growing through the canopy of massive trees. That inspired him to start Driftwood with his brother Kieran. Guiding exclusively gives him renewed energy.
[44:26] Chris learned from Majeed on a trip that nature is full of infinite intelligence. He feels that if you open up to that, it does come through. He and Sachin are walking examples of it.
[45:08] Sachin gives his endorsement to Chris as a life-changing companion on a trip like this. It is crucially important who you go with to lead you on the journey. Sachin urges every practitioner or individual listening to this to consider this as a valuable team-building, friendship-building exercise, or even for building yourself.
[46:08] To reach Chris and Kieran at Driftwood Paddle, go to their website, fill out the simple form, and let them know what your dreams are and what you’re envisioning. They will book a call and have a Zoom meeting with you to show what they can offer and make sure it’s the right fit. Every trip is curated toward the group or individual, including diet and itinerary.
[46:53] Chris and Kieran and the two other guides that work with them, Troy and Craig, are mature, with adaptive life experience. They are passionate about backcountry camping. There are barriers to backcountry camping. The guides provide food, water, shelter, safety, and security. You work on the needs of loving and belonging, self-realization, and team cohesion.
[48:36] Sachin thanks Chis for his time today and his contribution to this episode of Perfect Practice.
Mentioned in this episode
Perfect Practice Live
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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In this episode, Sachin interviews Jay Abraham, the Founder and CEO of The Abraham Group, Inc. in Los Angeles, California. Jay attests to the power that practitioners have with the knowledge to remarkably improve the lives of people around them, clients, potential clients, and people who may never become clients. Jay speaks of investing in people first and how that pattern helped him in his career as an entrepreneur, business leader, and consultant. Jay offers ideas that can bring you success in your practice by caring more about the people around you than about your finances. Listen in for an inspiring message from Jay Abraham to improve your life and practice.
Key Takeaways:
[1:02] Sachin introduces and welcomes Jay Abraham to the Perfect Practice podcast. Jay has helped thousands of companies and entrepreneurs around the world generate revenue. Jay invites Yuri to ask him questions that might give clarity and actionable strategy to the audience.
[3:31] Jay thinks that we all have an enormously greater capacity to contribute to transforming people’s lives. We must understand that most people don’t know what we already know. Believe in your ability to contribute your knowledge and in your moral obligation to contribute. Be a positive catalyst in somebody’s life. It’s all about them.
[6:13] Jay’s advice for people starting in the health and wellness space is to know that you have the knowledge and the ability to change someone’s life. You have to get it into their mind in a way that they embrace it, believe it, and want it from you. How will you do that?
[7:40] Depending on the size of your market, local or national, find the lowest common denominator of influencers and offer to reciprocate a trade of services. Jay offers a script to use to give them your services for permanent wellness and healing and to ask them to introduce you to their clientele throughout their life, for a presentation of your services.
[11:00:] Jay tells how this worked for him when he started taking off in his services for entrepreneurs.
[12:25] You could become the recommended provider. Jay offers a way to do this ethically through exchanges of services. First, be the one to invest in others.
[13:07] Jay recommends his program on pre-eminence for Sachin’s listeners. Jay always wants to invest first in others. If you invest in someone and it has a positive payoff, everyone may not turn into a future compensated client, but the numbers will work for you if you make a profound difference and if you choose wisely in terms of their values and respect your methodology.
[16:10] Everyone is not going to do as much with the profound knowledge, the methodologies, techniques, regimens, and protocols you are going to share. Choose people who have the highest probability of doing something with it and seeing the most wonderful outcome. Ask them to nominate people who are struggling. Try it in general and for specific applications.
[20:26] Sachin points out this is a long game. We can’t add value to the lives of people who don’t share the values we do. You can add value to the world with every hour, or you can miss the opportunity to add value to the world with every hour. When you add value, the referrals are much more genuine.
[21:06] Jay says half the people don‘t know what greatness is supposed to look like in health. They’ve never had it or it was so long ago, it’s become hazy. They don’t know what it’s like to sleep through the night and have energy and focus with dramatically reduced stress levels, to have their bodies feel and look better. Give them an impact analysis tied to future pacing.
[24:30] Help someone consider what it would be like not to be tired but to have energy and focus galore.
[25:42] Jay shares a profound exercise to do with people. Ask “Who do you know in your life of your age that you would like to have the energy of?” That becomes the reference model for them to go after. If they have no model, ask them about an active celebrity of their age.
[27:39] Jay has been very successful in getting a lot of his clients to help them understand a holistic view of all the things going on in their lives. If you can help them in something that may even be outside the area of your skillset, you have a value-added advantage over your competitors.
[28:30] When you allow people to come to decisions and conclusions, themselves, it’s a different kind of education, a way to validate what is being said, so they can come to the conclusion themselves.
[29:21] Jay tells how he built a half-a-billion-dollar-a-year company in the gold, silver, and rare coin market, by giving people a tripe case for why the research was worth understanding and letting them decide for themselves if it factored into their wealth creation. There’s much more power in a decision when they make it themselves, based on gained knowledge you provide.
[31:17] Jay explains the power of having influential endorsers and champions who advocate for you to build trust with their audience. It’s the safest short way to build a clientele. You don’t build trust through advertising.
[32:20] You want to have ideas and perspectives nobody else does and do what nobody else does to differentiate yourself.
[32:55] Jay once helped a Beverly Hills cosmetic surgeon by getting him to write a book that he deposited in the waiting room and stations at every hair salon, dental office, and related non-competitive location. It was successful through implied endorsement of the establishments where patrons saw the book. What can you do to educate people in an inspiring way?
[35:34] Jay has written 15 books over his career. Some of them have not been published but are available as digital files for free to his potential clients. He recommends practitioners who have published to provide their books for free without shipping and handling to the right potential clients. It is to let your potential clients know that their situation is not hopeless.
[39:10] Jay separates his investment in people from the financial reward that may or may not follow. He tells how he developed that perspective. He was never obsessed with making money. He gravitated toward entrepreneurs who were on missions to fill voids that nobody was filling or to add value to a segment of the market that was underserviced.
[40:09] Jay found himself worried more about the outcome for the end consumer than for himself. He saw how he could enhance, improve, and re-invigorate somebody’s career or life. He was all about making a big difference for people, first and foremost.
[42:52] Jay says the greatest acknowledgment or reward you can give him, is if you are capable of transforming and catalyzing positively a multitude of people’s lives over the next, 10, 20, 30 years, then do it! Do something meaningful with what he has shared.
[44:46] If you ask yourself how many people’s lives can you transform each and every day by what Jay said or by what Sachin is teaching, that’s compensation enough for the time Sachin and Jay have shared today.
[45:08] Sachin thanks Jay for his contribution to this episode of Perfect Practice.
Mentioned in this episode
Perfect Practice Live
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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In this episode, Sachin interviews Yuri Elkaim. Yuri is prolific in the athletic world and the health and entrepreneur space. Sachin met Yuri at a conference that Peter Osborne was hosting. Yuri was onstage and “knocked it out of the park.” Yuri shares many nuggets of advice for the health practitioner who wants to move up to the next level. Listen in for a perspective that may improve your practice.
Key Takeaways:
[1:40] Sachin welcomes Yuri Elkaim to the Perfect Practice podcast. Yuri is a former pro athlete and current entrepreneur in the health and athletic space. Sachin looks forward to today’s conversation with Yuri about business and personality in the health space.
[3:14] Yuri trained, played, and competed in soccer from age 10, to become a pro player. He played professionally in his early 20s. When he was 17, he lost all his hair in six weeks, from an autoimmune disorder, alopecia. Before his hair loss, he had a lot of hair. Going from a full head of hair to bald in senior year was a transition, but his friends accepted it.
[5:12] Developing alopecia was one of the greatest things that happened to Yuri. It opened his eyes to what was going on with his health. Besides Western medical doctors, he was introduced to some amazing alternative practitioners. Nothing worked for his alopecia, but he is grateful for his exposure to these practices.
[5:59] Yuri studied kinesiology and health sciences at the University of Toronto and played pro soccer in France. After Yuri retired from pro soccer around 24, he came back and decided to pursue studies in holistic nutrition. That’s when his life changed. He was being exposed to information he never knew existed. He started applying what he learned.
[6:31] After about two months of cleaning up his diet at the university, Yuri grew back pretty much all his hair. The diet was such a profound change and he had so much more energy. He worked with personal training clients, practicing what he had learned in school. He realized that there were billions of people who didn’t know the holistic nutrition practices he had learned.
[7:29] That set Yuri on a mission. He started writing a book in the back row of nutrition class. Eight years later, he published the New York Times bestseller, The All-Day Energy Diet. Yuri’s passion for wanting to help others came from his own struggle. He struggled for seven years trading time for money as a one-on-one trainer-nutritionist; overworked and underpaid.
[8:18] Yuri had a bigger vision, wanting to help more people. He went online in 2005 and tried to figure it out for himself. It didn’t happen for three years. Then he hired a coach and things started to take off. With mentorship, coaching, and guidance, Yuri started to build a pretty substantial business. He helped half a million people to better health
[8:50] Yuri sold the company 13 years after starting it. During those 13 years, a lot of people had come to Yuri for business advice. He saw a space in the market and he started his current company, Healthpreneur®.about seven years ago. Some amazing health practitioners don’t know how to get their message out.
[9:36] Yuri seeks to help them to build better businesses. His vision is to help a billion people improve their lives in some way, shape, or form. He knew he couldn’t get there, direct to consumer, but he thought if he had these skills and capabilities to help other practitioners build better businesses, virtually, then they could help more people and reach that goal collectively.
[10:22] Yuri truly cares about helping people stand in their power, shine their lights, and become the best version of themselves so they can share with more people. That’s what he is here to do. He works hard because it is so much joy.
[11:34] Yuri discusses practitioners who are not moving forward. There are some mindset blocks common to health professionals that keep them small. One is the need to be liked. They don’t want to post too much or email too often. Don’t worry about the few people who might unsubscribe. Inspire others to be who they can be. Don’t be afraid of sales!
[13:43] Another thing that holds practitioners back is a bad money mindset. There’s a mindset that healthcare should be given to others for free. Some people delegate their health to others instead of taking responsibility for it. When a practitioner offers a package for $3,000 for an outcome, some people are offended. But people don’t do anything unless they pay.
[15:07] Yuri talks about the self-inflicted lifestyle disease of diabetes 2. People about to have a leg amputated are not likely to turn their lives around. Give people a hand-up, not a handout. Don’t be a martyr in the service of other people. Practitioners end up giving their services away for too little and work themselves to the bone, leading to burnout.
[16:14] Yuri’s mission with Healthpreneur® is to help health entrepreneurs and practitioners make their dreams happen in the service of other people.
[18:03] Yuri and Sachin talk about how practitioners develop the mindset that their services are not worth a lot. Yuri tries to get health practitioners to recognize the value of what they do. If we’re in the business of transforming people’s lives, the best thing we can do is charge a premium price. Thinking a $20.00 diet book will change lives is delusional.
[22:52] We don’t have to serve everyone on the planet. You have to be very clear about whom you want to work with, who would be a joy to serve, and for whom you could produce the best results. If some people are not ready to step up to that level, support them however you can with content until they are ready to work with you.
[23:13] Recognize that we can transform people’s lives. How do you put a price tag on someone who’s been dealing with weight issues for 20 years? If you can’t help yourself, you can’t help anyone. Fill your cup first, before giving your services away.
[25:12] Yuri recalls his process for hiring a good business coach. For years, he resisted hiring a coach because he didn’t want to pay; he thought he could figure it out for himself. But after spending six figures on your education, isn’t some kind of mentorship worth the investment? If you're not where you want to be, you’re not good enough. Find someone who’s been there.
[26:04] Do you value your time or your money more? If you are willing to spend your time to save money, then you value your money more. If you are willing to spend money to save time, then you value your time more. Posting on social media is not free. It costs you the thing you never get back, your time. If you don’t pay to play, you value your money more than your time.
[28:08] It’s time to stop preparing with extra certifications and a curriculum. Don’t fear that you’re not good enough for your clients. Work with your clients and you’ll build the bridge as you go.
[31:25] Never take criticism from someone you’d never take advice from. Being online, you have to develop a thick skin. Don’t engage with accounts talking trash online. Delete the comments. Don’t give them any fuel.
[32:00] Yuri shares an anecdotal story about himself. In his late 20s, his hair had come back. When he was 31, he got a tetanus shot. His hair all fell out again and for two years he applied makeup eyebrows. He didn’t want people to see a health guru with hair loss. He decided to stop the makeup after two years and he taped a YouTube video explaining what had happened.
[35:03] When you’re sharing yourself in everything you do, whether it’s social media, content, or whatever, the best thing you can all do is be the fullest version of yourselves. That’s what appeals to people. They want to see the real you. There’s always a group of people looking for someone they have an affinity to. If you don’t share your true self, you may never find them.
[37:05] When Yuri revealed himself without eyebrow pencil, it was a relief and it felt like taking off a weighted vest. He recalls going for a dive in the ocean. It was cathartic and beautiful. He believes our business only grows to the extent that we do. He wouldn’t be where he is now, had he not revealed himself.
[39:23] Yuri got into debt, got out of debt, and turned himself around financially. His mistakes allowed him to improve and get to where he is now. When he invested in products, he didn’t build skills. When he invested with a coach, he did.
[43:32] When Yuri asks practitioners why they invested hundreds of thousands of dollars in Naturopathic College, it comes down to having the capability to help people. That tells Yuri that this person values investing in their skills. Then he asks, wouldn’t it make sense for them to invest in business skills, so they can repay their debt and go where they want to go?
[44:24] If Yuri invests in advertising and can turn a profit on it in a month or two, that is a great return. In contrast, real estate takes more than seven years to double in value. If you invest in a coach, how long will it take you to turn a profit?
[45:04] Value is an extraction game. It’s most often caught, not taught. Take full ownership of your results. Don't look for a guarantee. Did Naturopathic College give you a guarantee? A lot of fear comes from small thinking and small vision. When Yuri invested $18,000 in coaching, it was like he had been dropped into the ocean and had to find a way to swim to shore.
[48:00] The payoff is worth it. People get hung up on the price instead of the payoff. They’re comfortable in their current situation instead of thinking about what their vision looks like. If your vision is to pay the bills, just go work for someone else. There are many mediocre businesses and it doesn’t take that much to be a lot better than them. You just have to have a bigger vision.
[49:54] You may not be an entrepreneur if you don’t have self-belief. If you don’t believe in yourself, no one else will. The odds are so stacked against you in business that you have to have what Yuri calls “delusional optimism.” You have to persistently think that you’re going to make it work and the universe is supporting you. Most people don’t have that.
[51:17] You have to have drive. You have to have a big vision or it’s not worth attempting. You can change the model from one-to-one care to working with thousands of clients at once.
[52:28] You have to have humility and coachability. Delegate. Yuri hasn't delegated marketing yet, because he does it best, but it is holding him back from additional growth. Yuri is humble enough to recognize that there are people way smarter than him in certain verticals, and he has to get out of their way and allow them to drive the bus.
[54:21] You have to be so committed to the vision you want to build. Yuri would never consider throwing in the towel. An entrepreneur, at the core, wants freedom but it doesn’t mean lying on a beach. Yuri works now more than when he was a personal trainer but he loves his work. He wakes up at 4:00 a.m. to get to it.
[55:24] For Yuri, it’s not about the money. It’s about the growth and who he gets to become as he goes through this journey. What problems will he learn how to solve? A lot of entrepreneurs are very growth-oriented and they relish that growth and that contribution. The grass is not greener on the other side, it’s greenest where we water it. You’ll always deal with the same stuff.
[56:47] If you are committed to a great life and contributing in a big way, you know in your core that you’re unemployable, and you have ideas that you want to bring to life, then you have to pursue that. If you can make decisions, take action, pivot quickly if something doesn’t make sense, have mentorship and guidance, and fire in the belly, go for it. Not everyone has that.
[58:02] Yuri talks about aspects, traits, and elements he admires in specific people. Greatness lies in committing to the process. Yuri is transparent with the people who work with him. He sets expectations properly. It will be hard. There are no guarantees but there is help all along the way. What success looks like in Yuri’s life is putting together things he has learned from others.
[1:02:41] Yuri’s day starts at 4:00 a.m. He drinks a bottle of water and reviews his vision. He has an app where he has all his goals and his visualizations and he reviews that for five minutes. He doesn’t go on social media. Then he gets into his most important work from 4:30 to 8:00, doing thought leadership in a Google Doc or a notepad.
[1:04:13] Yuri hangs out with his kids until they ride their bikes to school around 9:00. Then he does meetings on Monday or has focus time until 11:00. From 11:00 to 3:00 or 4:00 there are more meetings and interviews. Some days he goes outside. He works out for 45 minutes every day and walks or runs five K every day. Yuri stretches every day. Activity is very important.
[1:05:21] Yuri does a minimum of 30 minutes of learning every day, reading, listening to podcasts or audio; something to broaden his mind. He coaches his clients a couple of times a week, coaches his team, and looks at how they can continually elevate the business. Then it’s family time, dinner time, and taking the kids to soccer. He gets joy from his routine.
[1:07:48] Sachin thanks Yuri Elkaim for this conversation. Sachin invites you to go back and listen again, as there are a lot of nuggets. You could listen again in 30 days and pick up something different.
[1:08:21] Learn more about Yuri or get in touch with him on the podcast The Healthpreneur Show, Instagram, and YouTube. See the links below.
Mentioned in this episode
Perfect Practice Live
The All-Day Energy Diet: Double Your Energy in 7 Days, by Yuri Elkaim
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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In this episode, Sachin interviews Dr. Bryan Walsh. Sachin bumped into Dr. Walsh at ECO, the CellCore Conference. After talking, Sachin invited Bryan to be a guest on Perfect Practice. Bryan is extremely passionate about functional medicine. He brings over 25 years of experience in helping us become better clinicians, looking at our patients through a slightly different lens and upgrading our paradigm so we can be of better value to the people we want to serve the most.
Key Takeaways:
[2:12] Sachin welcomes Dr. Bryan Walsh and thanks him for joining the podcast today. Sachin speaks of producing evidence-based treatment driven by awareness. There are more tests coming onto the market and more supplements and more research being done every year.
[3:10] Bryan started as a fitness specialist. He read much about nutrition. Before going to naturopathic school, Bryan went to a functional medicine weekend seminar produced by a lab. He was amazed by all the available tests. That hooked him on functional medicine.
[4:06] Bryan then went to naturopathic school where he met his wife. He learned about many tests and did them all: organic acid test, salivary cortisol test, urinary hormone test, stool test, hair tissue mineral analysis test, you name the test, he did it. But he started hearing gurus say things he knew not to be true and he started questioning the supplements.
[6:14] Bryan asked himself why he was running expensive tests if he didn’t know their scientific validity. The scientific literature is not friendly to these biomarkers and tests. He compares it to testing your home for radon with a bad test. Bryan is trying to raise the bar in the industry for better practitioners and healthier patients for less money, and being more evidence-based.
[8:10] Bryan and his wife run their business while trying to raise the bar in the industry as much as they can. Sachin loves that they are holding the entire industry to a higher standard. You have to feel solid on the tests you order for people. The foundation of our business is the outcomes we produce.
[9:24] Sachin asks, “How do I create a program that is independent of the labs, that produces results every single time that has tons of evidence and ancient wisdom wrapped up into it, and common sense wrapped up into it, and develop a lifestyle-design program that isn’t dependent on lab testing?” Sachin includes Oura rings for his patients so they can measure their progress.
[10:18] Bryan’s view is that a lab test should not give you any new insights into the person, it should just confirm what you already believe to be true. That means going back to your clinical skills, history-taking, symptom questionnaire, and physical exam. Bryan’s not opposed to any test that he knows of, but a test is not a fishing expedition, it’s confirmation of a suspected issue.
[11:28] For example, if a patient has hypoglycemic symptoms, there’s probably something going on. Testing blood glucose and A1C gathers hard data and allows for interventions and tracking progress. If someone has hypothyroid symptoms, run a complete thyroid panel and see where the defect is.
[12:35] Blood chemistry is one of Bryan’s passions. Standard blood chemistry is one of the most studied labs around the world. It’s been scientifically validated over and over. It’s inexpensive for what you get, if you know what you’re doing, have good reference markers, and are up to date on the modern literature on these markers.
[14:02] When you look at the literature on Albumin, old markers have new reasons they might be high or low that have implications for us as practitioners. If you take old tests and combine them with updated research on the markers, they can tell you as a clinician far more than you were using them for in the past.
[14:47] Bryan cites recent research linking high HDL with leaky gut. A high HDL may indicate testing for intestinal permeability of lipopolysaccharides to confirm. There is updated research on many old markers. Some inoculations are indicated from existing markers. There are new calculations for fatty liver. Some markers are useless and don’t need to be run.
[17:55] Bryan notes that with too much data, it’s hard for practitioners to know what to work on first. Go back to the fundamentals and the basics that you have evidence that they improve people. People are suffering and practitioners are suffering with inaccurate tests. Patients are spending on tests unnecessarily. Some tests just give patients something new to worry about.
[21:50] Bryan does not see people being plain honest about the industry. Practitioners do the best they can and show confidence about it but they don’t know if the second test will show improvement over the first test.
[23:46] Bryan tells more about HDL. If triglycerides are low, HDL tends to be high, lymphocytes tend to be high and neutrophils in women tend to decrease. Potassium tends to high normal and sodium tends to low normal, because of low cortisol and aldosterone. Females with this pattern have autoimmunity and get dizzy when they stand up. Bryan looks hard at HDL.
[24:51] Bryan found one paper years ago that included in the data tape but did not report, data that people that had a higher HDL also had a higher incidence of cancer. There is an HDL immunological component. Bryan has been seeing HDL higher than LDL in the past five years more than ever before.
[24:45] Bryan talks about optimal functional ranges and shares a story. If you don’t have a reference, don’t speak of an optimal range. Bryan has stacks of references of ranges for various markers and he has the papers about them and how he came up with the ranges.
[28:06] The literature on GGT very clearly says high normal levels, in the upper 20s or 30s, are more accurate as a pathophysiology marker than CRP, some metrics like blood pressure, or A1C. GGT is a robust marker of pathology, xenobiotic exposure, and hepatic glutathione deficiency. It’s a marker to justify your use of n-acetylcysteine.
[29:51] Pyroglutamic acid is lower in autoimmune patients than in healthy patients. Low bilirubin is a marker of fat-soluble oxidative stress. Papers that Bryan read recently show a highly increased risk of mortality for bilirubin levels below .4. This points to fat-soluble oxidative stress and may call for support from fat-soluble anti-oxidants, Co-Q 10 and Vitamin E and/or GGT.
[31:28] Bryan refers to water-soluble glutathione. N-acetylcysteine can lower High-normal GGT. These are old markers. Bryn mentions there are also loads of novel and new markers.
[32:13] What about mold? Bryan waits for the bandwagon to turn around and come back before hopping on. He doesn’t want to give the newest supplement only to find it causes cancer. Mold is insidious. People are hyper-stressed about mold. A few years ago, people were stressed about candida and then heavy metals. Bryan doesn’t run a blood chemistry for mold.
[35:41] High albumin is a dehydration marker. Low albumin is an inflammation marker. A1C and C-peptide are insulin markers. If fasting glucose is normal with high A1C, give a C-peptide test. Globulin is a marker of all globulins. IGG antibodies are the greatest contributor to serum globulin. To make globulin, tryptophan is required. High globulin is an autoimmunity marker.
[38:32] If a woman is taking exogenous estrogen (birth control, hormone replacement) that will drive up sex hormone-binding globulin. These women may have mild depression because of a relative tryptophan deficiency. Try tryptophan. Bryan discusses protein electrophoresis, CBC, and other tests.
[40:02] Iron fluctuates by within-person variability. Bryan talks about homocysteine. It is suggested to have a within-person variance of about 8% of 10 Mol/L. About 95% of people will have within +/- 2 standard deviations of that 8% variance. The results of a year’s worth of monthly homocysteine tests might be as high as 11.2 mol/L and as low as 8.4.
[41:50] Iron has a 32% within-person variance. If iron is all over the place, so will serum iron. Don’t consider iron overload protocol unless a reading is high again in 30 days. A standard iron test would be, iron, ferritin, and TIBC. Some use transferrin instead of TIBC. Ferritin has a variance of around 20%. Iron has a variance of upwards of 32%. TIBC has a low variance.
[43:19] When TIBC goes up, the body is looking for more iron. This may be because of a bacterial infection. TIBC is an important marker. The soluble transferrin receptor is a receptor for iron on transferrin. If there are no iron receptors on transferrin, the body is low on iron but doesn’t want any, because it’s fighting off a bacterial infection that thrives on iron. Clear it up.
[48:47] Bryan believes the bacteria appear first in a leaky gut situation. He describes how they wake up without proliferating into sepsis. That’s where the HDL test comes in. Bryan doesn’t differentiate between a gut protocol and a non-gut immune protocol. Any botanical gets absorbed in the gut. Fibers and most minerals don’t get absorbed.
[53:46] Bryan lists classifications of tests he recommends not using, and he explains why: Organic acid tests, salivary cortisol tests (unless you run it serially a few times in a week for patterns), hair tissue mineral analysis tests, and stool tests (unless you suspect a raging infection). Bryan cites incorrect medical treatments of past decades.
[1:04:45] Bryan started his career with more liberal and aggressive protocols. He is conservative now. He works with blood chemistry, evidence-based supplements, and the mental-emotional components and how they affect physiology. Not running all these labs and not going crazy about the best diet has been a huge stress reliever for Bryan.
[1:05:58] About CGM. Sometimes more data can cause anxiety, especially when used by people without diabetes. Bryan is interested in what the counterregulatory hormones are doing. If someone has hyperglycemia, is it because they have no insulin, or too much insulin and it’s not working?
[1:07:56] Why do you have high glucose? Is it because you’re not making enough insulin, insulin’s late to the party, or do you have hyperinsulinemia and insulin resistance? That’s two different patients and protocols.
[1:08:23] There is also hyper insulin sensitivity. Bryan believes that is caused by too much GLP-1. These patients have totally normal glucose but they’re having a hyper insulin response with insulin receptors that are more sensitive. That is not normal physiology. The only thing CGMs focus on is the easy one, glucose. Bryan has never recommended one to a client.
[1:08:38] Sleep trackers were part of a study. They put two groups of sleepers in a room with a clock showing the wrong time. Some people had a great night’s sleep but they thought they had a restricted sleep. They were asked to do math problems and they did poorly. They thought they were exhausted after eight hours of sleep.
[1:10:12] The other sleep group was interrupted after four hours of sleep but the clock showed they had slept eight hours and they believed it. They reported feeling wonderful. They did well on the math problems. The problem with gadgets is that a little information is good but we can sometimes get taken too far. Use tools as they are defined and don’t take them too far.
[1:11:39] Sachin commits to give up personal tech devices for a week and see the results. Bryan says one of the biggest issues we have right now is that we are hyper-focused on ourselves and no longer focused on life and our community. In the past, who you were was who you were to the community. It was your purpose in the community.
[1:12:43] Now we look so much within ourselves, we don’t look out anymore. Nobody’s focused on anybody else anymore. Bryan thinks that one of the biggest health issues we have is people running around lacking purpose, lacking knowing who they are and lacking connections to other people. Bryan thinks it’s showing up in neurotransmitters and hormone issues.
[1:13:54] Sachin is a student for life, like Bryan, willing to learn and adapt and experiment. He will let Bryan know in a week how the tech fast goes. The Oura ring will sit on his desk for a week.
[1:14:37] What is Bryan’s take on AI in blood chemistry? He thinks it has fantastic potential. His fear is that people don’t like to think. Thinking is hormetic but we just want a protocol. The literature about AI in interpreting blood chemistry is good. It does what we are trying to do mentally and manually with the numbers. Bryan’s concern is we will forget how to observe.
[1:16:05] Bryan has experience with AI and labs. He looks at the lab first and draws his conclusions without bias before looking at the AI interpretation. Sachin agrees. No one can do your pushups for you.
[1:17:09] Bryan and his wife have their business at MetabolicFitnessPro.com. They are trying to raise the bar. They are Christian. In a world of dishonesty, they run with humility and integrity and they hope that everything they do emanates from there. They have a number of courses people can get to improve what they do in their practice, be successful, and feel good about it.
[1:18:47] Bryan says he doesn’t think of himself as smart; when you’re dumb, you keep trying to be smart. He’s always trying to impress his wife, who doesn’t impress easily. They are working on creating a lab with some pretty cool markers that aren’t on standard labs but the evidence suggests they should be. They teach a course in blood chemistry analysis.
[1:20:04] Sachin thanks Dr. Bryan Walsh for this enlightening conversation. Sachin invites Bryan to return for further discussions, to speak at Sachin’s events, and to offer mentorships.Mentioned in this episode
Perfect Practice Live
ECO CellCore Conference
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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In this episode, Sachin interviews Dr. Peter Osborne, his first mentor. Sachin met Dr. Osborne in California at a conference Dr. Osborne was hosting, called Market Functional Medicine. Sachin went to the event after downloading a lead magnet e-booklet from Dr. Osborne on how to build your practice. Sachin learned about the conference from an email. That conference changed Sachin’s life. It was wonderful for Sachin to hear someone who was a few years ahead of where he wanted to be, so open and willing to share his knowledge, holding nothing back. Sachin got some wonderful advice that he immediately applied to make an instant difference in his practice.
Key Takeaways:
[2:51] Sachin welcomes Dr. Peter Osborne and thanks him for joining the podcast today. Sachin thanks him for being a great role model as a father, husband, practitioner, clinician, and entrepreneur. Sachin elaborates on the connections between being a clinical practitioner and running a business.
[4:23] How has Dr. Osborne found passion to keep tapping into and how has he continued doing it all these years? Dr. Osborne says the passion found him. It came from the lack of knowledge, empathy, and discernment that he saw in medicine in his exposure to medical environments while in chiropractic school.
[6:36] Functional medicine practitioners have to be great clinicians as well as great at business. Hospitals and medical doctors aren’t going to refer patients, so you have to understand business. Less than one percent of people will see a functional medicine practitioner. Let’s change that so we can help more people. Dr. Osborne is passionate about helping people.
[7:37] In Dr. Osborne’s view, if you’re not passionate about helping people you should leave the practice. The way to be successful is to love people and have great empathy, great concern; that you care, and that you’re going to do what it takes. You’re going to spend more than a 20-minute appointment with a person if they start crying and you need that time to help them.
[8:14] One of Dr. Osborne’s mentors taught him to help the people and the money will follow. If you go for the money, you’ll never be happy.
[10:01] It can be challenging to keep up with the literature. There is so much you can learn on the internet from others who have different expertise than you. Your patients have the same access to those interviews as you do. Dedicate time for study. Learn how to learn. Humbly understand that we don’t know what we don’t know. Continue to learn more. You’ll get better.
[11:52] Sachin talks about things he’s learned over the years, like breathwork. Dr. Osborne advises you to get really good at something first before you try to get really great at everything. Dr. Osborne is the master of gluten. That’s what people know about him. The biggest change in his clinical life was understanding that topic better than anyone else.
[13:21] After mastering gluten, Dr. Osborne broadened his horizons. He organizes his week into blocks. Monday through Wednesday is his clinical schedule. On those days, he is not studying extra. Thursdays and Fridays are filled with blocks dedicated to research, writing, interviews, running his business, thinking about his business, and his family, meditation, and exercise.
[14:02] It boils down to just being organized and having intent. Thinking about what it is that you want. So many people want to be successful but they don’t think about what needs to happen for that success to happen. Organization has to be a big part of your thought process. If it’s not, there are too many distractions and shiny objects that will pull you in.
[14:28] A mentor of Dr. Osborne, Craig Ballantyne, said “Stop it! You’re going in too many directions. Just stop. Think about the direction you need to be going. What is the one thing that you can do today that serves your clientele that will increase your revenue? Focus on that. Everything else is just a distraction.” Identify first what will grow your business and then do it.
[15:39] Once you identify the needle movers, structure your day around those priorities. Prioritizing what you do is as important as taking action. This good advice made Sachin think of things he is avoiding and the things that are distracting him! We all fall into traps if we don’t have systems to guide us. View your business as an entity that has needs, like a plant.
[17:25] Dr. Osborne sees certifications and additional degrees as shiny objects. You don’t need them for credibility. If you’re getting people better consistently, that is your credibility. Dr. Osborne has a DC license, but he practices under his pastoral license and nobody questions it. People are seeking a new model because medical doctors failed them. Focus on outcomes.
[21:27] How does Dr. Osborne stay so committed to the topic of gluten? Dr. Osborne attributes it to the outcome. Dr. Osborne states there’s no diet that helps people more than the gluten-free diet, done properly. Dr. Osborne can stay passionate about great outcomes. If you’re not helping people it shows up in your practice.
[23:19] To optimize time in his practice, Dr. Osborne automated the educational process about gluten. He switched from one-on-one meetings to a webinar with 20 people in a room. It’s a 90-minute webinar and for the last five minutes, Dr. Osborne answers questions live. That shaves 20 hours off his week for five minutes of questions.
[23:12] Learn. Do. Teach. So we learn something that excites in functional medicine, then apply it in our practices, and do it. And then, as we’re doing it, we’re teaching it to our patients. And that’s where mastery comes. Once you’re past the teaching aspect, anytime you can automate the process but still deliver the value of the education, use the technology to do it.
[24:45] Dr. Osborne explains how automation has made him so successful. He wanted his clients to get him, not a coach or nutritionist he hired to mimic him.
[25:26] Sachin cites a book written about Naval Ravikant. Naval talks about four levers you can pull in business: human capital, money capital, media, and code — taking your process and codifying it so it can be replicated in other clinics. The third and fourth levers are the most powerful ones. Sachin observes that Dr. Osborne is doing well with those two levers.
[27:22] Sachin suggests that if a practitioner has a six-month waiting list, the practitioner may be successful, but people are suffering unnecessarily for six months to be seen. If you have a waiting list, pull the levers of media and code to serve your clients sooner.
[27:57] Technology provides even more than a one-on-one session, Dr. Osborne points out. The clients get access to a recorded question and answer session, with five minutes of live questions at the end, and also have access to the replay of the session. The spouse can also watch the replay. It also saves your staff from being asked a lot of questions.
[29:05] In functional medicine, you’re delivering educational value to people so that they can spread their wings and fly. You’re trying to fire your patients. No other medical model has that in mind, but we do because we want them to get better. If we educate them, they can fly. Part of that education is staff time. Now, staff can refer patients to your recordings to answer questions.
[31:39] Besides the degrees and diplomas, functional medicine practitioners might be distracted by things that they shouldn’t be focused on. If you’re new, think of every way that you can leverage yourself as being your first priority and not an afterthought. If you don’t have staff, things like maintenance that shouldn’t take your attention distract you from your clients.
[32:46] If Dr. Osborne could do one thing over, earlier in his practice, it would be to leverage himself better. Have time in your schedule when you can think about your business, how you can improve it, and how you can leverage yourself. That’s what’s going to save your resources of time, money, and relationships. The website is the leverage piece. It houses your content.
[33:55] The more you spend that time leveraging yourself to serve your communities, the easier it gets. At first, it’s a lot of work. Dr. Osborne has over 1,500 videos and over 1,000 blog posts online. Those took time to write and produce. With these leveraged, your business seasonally gets better and richer as a result of higher service.
[34:51] Dr. Osborne warns against relying on AI to give you informative, reliable articles. He has tested it a lot. It made up false references, after very specific instructions about the article. Every footnote, every time, was fake. Remember, your brain is your number one asset. Outsourcing your brain to an artificial source to emulate what you could put together will “dummify” you.
[36:56] A false source can certainly damage your reputation. Business is about reputation management. Don’t rely on AI for your business. You could destroy your reputation. Do your own work. Jim Rohn says you can’t have someone do your pushups for you. Dr. Osborne will use AI for the framework of an article, then turn it over to a writer to research it and fill it in.
[40:07] Dr. Osborne recommends you navigate and find your strengths. He is good with video and ad-lib, so he would rather make videos than spend hours researching and writing blogs.
[40:55] Dr. Osborne reveals his current work on an affiliate program for healthcare providers to use his DNA testing services through Gluten Free Society, his hub. Your clients and patients can be DNA tested for both gluten sensitivity and celiac disease. He offers DNA interpretation. Affiliates can order DNA tests, be reimbursed, and have them accessible to their clientele.
[41:34] Gluten Free Society is also offering very accurate food sensitivity testing. Within the next half year, they are looking to launch an intracellular nutrition deficiency test direct for affiliates. Providing these core services to affiliate practitioners is an expansion of their competencies.
[42:37] If Dr. Osborne had to start again from nothing, the first thing he would do would be to hire Sachin as a mentor, someone who’s doing it and has it figured out. Dr. Osborne spent his first two years in practice eating his ego. He made a lot of costly mistakes. The first mentor he hired doubled his revenue in the first year. Time is of the essence. Make money early and invest it.
[43:55] Dr. Osborne, before hiring a mentor, invested over $50K in a nutrition supplement company, with a partner. It failed. There was no market for the supplement it produced because it didn’t solve a pain point.
[47:35] Dr. Osborne advises practitioners in the insurance model to leave it. Walk away, giving your patients into the hands of other doctors that can do a good job taking care of them. The year Dr. Osborne got out of insurance he tripled his revenue, seeing half the clientele. People are looking for your service and they will pay cash for it.
[49:02] The third thing Dr. Osborne would do, starting over, would be to leverage himself a lot sooner. He would have hired a lot sooner. He and his wife, practicing together, went too long without bringing in help. Leverage yourself first with technology, then with people. That will exponentially help your freedom to work on your business and grow it. Run the math.
[53:39] Sachin paraphrases their mutual friend, Joe Polish, about HALF. HALF is the hard, annoying, lame, and frustrating things that you hate doing, that somebody else will love doing.
[54:04] Sachin thanks Dr. Peter Osborne for his generosity over the years. Sachin always looks forward to their conversations because he gives such great advice.
[54:37] Dr. Osborne thanks Sachin for having him on the podcast and thanks the audience.
Mentioned in this episode
Perfect Practice Live
Dr. Peter Osborne
No Grain, No Pain
Jeffrey Bland
Jim Rohn
Craig Ballantyne
Brian Tracy
Naval Ravikant
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness, by Eric Jorgensen
AI
Gluten-Free Society
Joe Polish
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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In this episode, Sachin interviews Dave Asprey, a speaker, best-selling author, and biohacking entrepreneur, by video from Costa Rica. Dave shares some of his experiences, including the health challenges that enabled him to invent biohacking to improve his health. Dave discusses states of consciousness, tools for biohacking, tech entrepreneurship, the importance of mentors, how he deals with personal attacks from trolls, and how he has achieved greater equanimity in the face of stress and triggering events. Dave shares hacks he learned that he wrote into his books. Listen in for many more hacks you can use for better health.
Key Takeaways:
[1:03] Sachin welcomes everyone and introduces the guest, Dave Asprey, who speaks on being an entrepreneur. Dave is a long-time entrepreneur and a best-selling author. His newest book is Smarter Not Harder. Sachin recommends you read it. Dave will talk about his experiences and how he can help your functional medicine or holistic health coaching practice.
[1:59] Dave joins the podcast from Costa Rica. Sachin thanks him for joining us. Dave is passionate about helping people feel and do their best. Dave is known as the Father of Biohacking. His definition of biohacking is the art and science of changing the environment around and inside you for full control of your biology.
[2:55] The definition is still basically the same but the domains of the environment around you that you can change are constantly expanding. Some of the biohacks that have the broadest impact are at the cellular level. When your cells start to work better, your capacity for consciousness starts to improve. You have more bandwidth to access hidden parts of reality.
[4:02] Dave speaks of the hidden parts of reality and non-ordinary states of consciousness reached through neurofeedback and breathwork and having science-based and consciousness-based techniques that allow us to access altered states of high performance, including healing, relationships, and feeling inner peace and compassion.
[4:54] The set of tools for biohacking is ever-expanding.
[5:40] Writing didn’t come naturally to Dave. He is a computer coder by training so he knows how to group things logically. He held Google’s first servers when Google was two guys with two computers. He co-founded the Professional Services Group there. He was part of building Salesforce’s architecture when Salesforce had eight employees.
[6:09] Early-stage work requires structured thinking and the ability to teach new knowledge. For five years, Dave ran a program at the University of California starting each day in a tech startup and then teaching working engineers in Silicon Valley for two and a half hours how to build the internet and cloud computing. After dinner, he studied trade journals and wrote his next class.
[6:44] It was stressful, but Dave learned to assimilate information rapidly, translate it, and make it teachable. That made him one of the most powerful people in his company. Teaching is the best way to learn something. If you’re not going to teach, write a book as if you were teaching. When Dave writes, he asks how he would teach it. That forces him to structure his thoughts.
[7:35] Dave is good at building the skeleton of a book and at putting the outer skin on it. The part of writing he doesn’t enjoy is putting the muscles on the skeleton, so he works with a writing partner to flesh it out before putting on the finishing skin.
[8:37] Dave’s first book, The Bulletproof Diet, had managed to break onto The New York Times list. He talks about the tech he used to achieve altered states of consciousness so he could write. The tech and coffee got him into a flow state quickly.
[10:04] Sachin advises opening Smarter Not Harder and finding something to quote on social media, giving Dave credit. Teaching knowledge is the best way to learn it. Dave’s goal as an author is to say something that hasn’t been said. He writes books to be launching points for things you haven’t seen somewhere. Quote something from the book and add your nuance to it.
[11:48] Sachin adds, nuance it to your audience.
[12:34] Dave mentions WIFY, What’s In it For You (your client)? Create content not for yourself but for your audience. Put yourself in your audience’s mindset. What is the goal of your audience? How do you make what you have to share relevant and useful for them? Dave credits Joe Polish for WIFY.
[14:21] In Dave’s early 20s, he was running a portion of the IT for a hospital. It was taking him a lot of time to manage their eight servers that did most of the work. He considered how to automate his job to free up time to learn more about tech. That was the thinking that led to the early days of cloud computing.
[15:00] Dave says with confidence that the first shipping modern cloud computing was his product. It shipped one day before Marc Andreessen shipped Loudcloud. There were probably 1,000 people in Silicon Valley all working on the same concept. It was driven by laziness. We all have a deep shame for being lazy. Dave explains how laziness is biologically built into us.
[17:27] Dave wants to have his cake and eat it, too, and says that’s normal and healthy; just find a way to do it. That will motivate you more than the hope of being efficient. Dave wants “epic,” not efficient. He tells how to motivate yourself to exercise for eight minutes.
[20:21] Dave has set up the world’s first biohacking facility, Upgrade Labs, in Santa Monica, California. Thousands of people have come through it. Dave is franchising it across the country with dozens of labs opening soon. You can go to ownanupgradelabs.com to get a franchise of a business that is profitable and makes a huge difference to the people who go there.
[21:06] Dave could write his book because after thousands of people have come through his biohacking facility, he had enough data on five big domains people are asking about.
[22:04] Dave is on 25 or 30 advisory boards and he has a portfolio of biohacking companies he has invested in. He does a lot of advising work for equity so he often has the conversation on where entrepreneurs waste their time. Many entrepreneurs are looking to prove they are good enough. There’s a great deal of shame-based behavior. Many were bullied in school.
[23:12] Instead of running away from their past, what if entrepreneurs figured out what they are moving toward that’s worthy? That is so much more motivating than running away. That’s working smarter, not harder. Work hard when you need to, but there’s no correlation between working hard and success. You’re not here to be a better worker.
[25:10] When you read Smarter not Harder, figure out what you want. What matters to you? What problem are you going to solve? How do you want to be? This requires freedom of energy and freedom of time. If you’re working hard, you have neither one. This book says, let’s give you five to ten hours a week back, and let’s double your energy and let’s see what’s possible.
[26:52] Dave’s advice for people under 35: spend time with old people, your elders. These are people who’ve already had to solve all the problems you’re trying to solve. You could try to do it all by yourself, but you could get help from others. Dave talks of the many health challenges he experienced in his early 20s that enabled him to create the biohacking movement.
[28:17] Dave ate salads and exercised 90 minutes a day, six days a week, but didn’t lose weight. He still weighed 297 pounds. He realized it wasn’t working even though he did everything he was supposed to do. Smarter Not Harder is his revenge for those lost 702 hours. He then listened to orthomolecular physicians, now known as functional medicine practitioners.
[31:26] Dave started working with the Silicon Valley Health Institute and became chairman and president of it when he was 30 and was the only guy under 50 in the room. He applied a strategy of finding mentors in business and following leaders who lived by different rules. In a tech company, a VP of Strategy taught Dave how to navigate the halls of power.
[33:16] Go to the elders and ask them how they dealt with marriage. Ask them what they learned. They all know and they want to tell you. He tells of mentoring he received from Ken Crittendon, who had in turn been mentored by Jack Welch. Joe Polish was another mentor. They want to help you and they’re not transactional about it. Dave lists more mentors.
[35:22] When you are mentored, let the mentor know that you followed their advice and it helped you. They will be more inclined to continue to mentor you. As an advisor, Dave wants equity in the company as skin in the game. It gives the advice more weight when the company has paid something for it. Free advice, even when it’s great, is not often followed.
[36:12] Sachin says, if you pay, you pay attention. Sachin gets excited when he gets feedback from someone who applied his advice successfully.
[38:00] Dave tells of a “wantrepreneur” who made a knock-off of the oil for Bulletproof Coffee that didn’t work because it was the wrong formula. He says some narcissists and sociopaths want to steal your idea, make it cheaply, and claim credit for the original. Dave calls it the race to cheat instead of the race for results.
[41:08] Sachin wants you to know that Dave is the real deal and his recommendations are for things that he has done. Dave also endorses Sachin as one of the genuine helpers. There are helpful souls in the entrepreneurial health community. Dave cites Daniel Amen and David Perlmutter as people always willing to help. Some people will try to take advantage of helpers.
[42:48] David tells how good people help each other to win. People pretending to be good don’t do good for others. They want you to lose if it benefits them. You need discernment to see when someone wants to take advantage of you to their benefit and your harm. The more successful you are, the more those people are attracted to you. Your discernment is visceral.
[46:57] Dave tells about appearing on the Joe Rogan show three times. At first, Joe Rogan was very complimentary and grateful for Dave’s product that changed his life but when his friend was trying to steal the name Bulletproof, Rogan and his “death squad” became accusatory and defamatory in an 18-month-long online attack. It was very hard on Dave.
[48:45] Dave wondered why that was a trigger for him. On self-reflection, Dave saw that his trigger was around injustice. Most children experience it. Dave cleared the rage of injustice using the reset process in his book. He also saw that every time Joe Rogan attacked him, his coffee sales went up. When Joe Rogan moved to Spotify, he deleted the episodes with Dave.
[50:28] Dave thanks Joe because the concentrated attacks Dave endured on his media highlighted some important things. It takes a bully a minute or two to come up with an attack on you. It takes you half a second to click “delete.” You have a moral obligation to keep your environment clean for the people you serve. People who attack are kicked off. Dialog is fine.
[52:08] Dave and his clients are united in the goal to be healthy, have a better planet, and reduce animal cruelty. People who attack are blocked. Narcissists looking for attention and conflict are blocked. Sometimes Dave will use humor to defuse tyranny. He shares examples.
[56:21] Dave’s newest coffee brand is called Danger Coffee. He explains how he is dangerous to trolls, but they pose no danger to him. They drive up his metrics.
[58:08] Dave got pulled over a while ago. He showed so much grounded love to the police officer that the officer asked if they could shake hands. Treat people as individuals trying to do their best.
[59:14] Dave reveals how he reacts to aggressive drivers without resorting to road rage. He tells that the other driver has a bowel emergency and has to get home. Don’t be programmable by another person’s behavior. What you are going to do is what you choose to do. When we have our full power, what we will choose to do is to support other humans and the planet.
[1:01:10] Rapid-fire round of questions from attendees:
If you could choose one biohack to incorporate for the next 30 days, what would it be?
Read Smarter Not Harder, because to answer that question you need to know your goal. Dave lists the Five Big Goals people want. Prioritize them. Dave and Sachin share supplement notes for health.
Einstein said that the future of medicine is frequencies. What do you think about vibrational frequencies as modalities for healing?
Don’t look to Einstein for health advice. Dave recommends Nikola Tesla and Royal Rife. They were using frequencies for healing almost 100 years ago. Go to 40yearsof zen.com for Dave’s brain upgrade program. Your body talks in frequencies of sound, light, and electromagnetics. More about light frequencies
What is Brain Tap?
BrainTap is a Biohacking Conference sponsor. It uses lights and sounds to lead a person quickly into a meditative state.
Have you heard of Medbed?
It is one of 30 or 40 brands of light beds that expose the body to light frequencies for healing. Dave talks about using lasers for healing. AI is helping to accelerate the world of biohacking. There is still much to study about light frequencies.
What are the top free longevity hacks? What are the top longevity hacks to invest in?
Read Superhuman, Dave’s book on anti-aging. He goes through dozens of things shown in studies to extend the lifespan of mammals. The top thing is to learn how to get better (not more) sleep. Go to Sleepwithdave.com for a free sleep hack.
Skip breakfast and don’t eat after the sun goes down. Eat some animal protein.
[1:15:06] Dave has had many stem-cell treatments. That’s a very expensive thing you can do. Use TrueDark sleep glasses. Wearing them puts your brain in a meditative state. Using them for an hour before bed, Dave does not get jet lag anywhere on the planet. He gets better sleep.
[1:16:13] Sachin thanks Dave for appearing from Costa Rica. Sachin recommends Dave’s book Smarter Not Harder.
[1:17:15] Dave thanks Sachin as one of the people working for the betterment of the world and he genuinely appreciates that. People genuinely want to help you succeed. If you ask for help, you’ll get it. Dave talks about his tech contemporary, Marc Andreessen, who sought a mentor’s help and is a multi-billionaire. Dave wanted to do it himself and is not a multi-billionaire.
Mentioned in this episode
Perfect Practice Live
Dave Asprey
Smarter Not Harder: The Biohacker's Guide to Getting the Body and Mind You Want
The Bulletproof Diet: Lose Up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life
Upgrade Labs
Ownanupgradelabs.com
40 Years of Zen
Joe Polish
Loudcloud (Now part of HP)
Silicon Valley Health InstituteThe 48 Laws of Power, by Robert Greene
The Laws of Human Nature, by Robert Greene
Genius Network
Daniel Amen
David Perlmutter
Joe Rogan
Danger Coffee
VitaminDAKE.com
Nikola Tesla
Royal Rife
BiohackingConference.com
BrainTap
Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever, by Dave Asprey
Sleepwithdave.com
TrueDark sleep glasses
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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In this episode, Sachin emphasizes how the abundance mindset works to attract and create abundance in your life, relationships, and businesses. An abundance mindset is key to your happiness and success. Listen in for tips on getting rid of scarcity and negativity and dwelling in joyful abundance.
Key Takeaways:
[1:02] Sachin introduces the topic for today, the abundance mindset. This is one of the most important mindsets to adopt and is crucial and key to your success and happiness and the legacy that you leave behind. Everyone around you, including your kids, is paying attention to your mindset, whether you express abundance or scarcity.
[1:40] Sachin has 14 rules to follow when it comes to abundance. He asks you to pick one, then two, and work your way up to all 14. He promises you will have plenty of opportunities every day to implement all 14 rules. Write them down and be more conscious of whether you are abundant in your thoughts, actions, behaviors, and in your reflection.
[2:17] There is always opportunity for us to find abundance and Sachin has learned that you always find what you’re looking for. So if we seek abundance, we become abundance, we embrace abundance, and we act abundantly, then abundance flows in our direction. Our actions act like an antenna to attract the right people and circumstances into our lives.
[3:00] 1. The difference between an extractor and a multiplier. A multiplier takes an idea and multiplies its value. This is like juicing an orange and planting the seeds. If we carefully pluck the idea from a conversation, we can plant a seed and grow it. An extractor has a scarcity mindset. They try to extract every drop of juice but miss the seed. They are always disappointed.
[5:38] 2. The quantum handshake. Think about how you show up to greet and connect with people. Use what’s culturally appropriate for them and your relationship with the person. Sachin describes handshakes and greetings from Level 0 (dead fish) to Level 3 (firm handshake, left hand on the shoulder, with a compliment). Or give a heart-to-heart hug with a compliment.
[10:06] 3. Leave people and places better than you found them. Clean up after yourself at a restaurant. Clean up your room at a hotel. Make other people’s jobs easier and make them feel appreciated. In a hotel room, leave a generous tip and a thank you note. How would an abundant person act in a situation? They leave people and places better than they found them.
[11:51] 4. Stop playing victim. It’s hard to play victim and have an abundance outlook on life and an abundance of opportunities coming your way. Abundance runs away from victims. Victims never take ownership of what’s happening in their life. As a result of playing victim, energy and abundance do not flow their way.
[13:29] 5. Trust the journey. Sachin’s sister-in-law had a saying, “Everything works out in the end. And if it hasn’t worked out, it’s not the end.” It’s rare when everything goes as planned although we might achieve the outcome. Part of life is trusting the journey. The universe, which is abundant by design, has a plan for you.
[14:49] 6. Never show up empty-handed. Bring a gift when you visit someone’s house, especially for the first time. If you’re car-pooling, show up with snacks. Pay for gas. It says a lot about you when you show up with an abundance mindset. Sachin loves bringing artwork, that will be part of their lives forever.
[16:24] 7. Empty your cup. If our cup is full, there’s no room for creamer. Every day we have to empty our cups a little bit so that others can pour into us; the universe can pour into us. Part of that is having humility.
[17:01] 8. Create a vacuum. Emptying your cup ties into creating a vacuum. Create a vacuum of opportunity so energy comes your way. Clear up your calendar so that you have room for opportunity. Clean up your closet if you want new clothes to flow in your direction. You have to create some lack for abundance to flow your way. The universe hates vacuums.
[17:53] 9. Always send a follow-up. When you interact or engage with somebody, send a follow-up message. Take a picture with them as a reminder in your photo album to follow up with a text message and check in with them. If you’re thinking about that person, check in with them. Maintain relationships. You never know when you can help that person or they might help you.
[19:04] 10. Genuinely be supportive. Supporting can be sharing a post or making a referral or an introduction for that person. Sometimes it could be commenting on their social media and giving them an endorsement or writing them a review. Be genuinely supportive of businesses you patronize, entrepreneurs you might know, and your friends and family members.
[19:51] 11. Send them a thank you gift or note. Thank you emails often get lost. Send a text, a voice note, or best of all, send a hand-written card or thoughtful gift. Something like that can go a remarkably long way. There are send-out services you can use to send a note with a gift.
[20:46] 12. Eliminate all the moaners and groaners. Get rid of the Negative Nellies and Nelsons. You don’t have to unfriend them but unfollow them. If somebody continually triggers you and takes you out of an abundance mindset, you don’t want to see their posts. You can still remain friends. Clean your feed. Abundance loves company. Mirror people with abundance mindsets.
[22:28] 13. Be unusually happy and blissful. When you have a smile on your face, the chemistry in your body completely changes. When you start showing up happy and blissful, it gets people’s attention. Pay attention to your energy and how you’re showing up.
[23:14] 14. Leave a tip. Be generous with how you acknowledge people. It doesn’t have to be exorbitant, but be generous. “Tip fatigue” is for people who have scarcity mindsets. When you give, there’s always more. Sachin’s mentor Majeed taught him, “It’s just money.” Money is energy. It’s a representation of how we show up energetically.
[24:28] Sachin hopes these tips are helpful for you. He hopes there is one thing in there that you can identify as a way to show up to be more abundant. He hopes that this gives you an opportunity to be reflective and also to take action. It’s not thinking about abundance that counts, but it’s the action steps that you put into place that truly matter.
[24:50] Sachin would love to hear how you apply this framework and what you found to be most impactful and beneficial, and how, over the next few weeks and months, how being more abundant in your life has created more abundance for you. Sachin sends you lots of love and gratitude and wishes you abundance, health, and happiness.
Mentioned in this episode
Perfect Practice Live
Jay Abraham
Joe Polish
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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In this episode, Sachin and Dr. Eniko Loud talk about Dr. Loud’s training, background, and interest in applying functional medicine practices to holistic dental care. Dr. Loud explains there is more to dental care than treating cavities and broken teeth. Sometimes teeth break when there is uneven pressure in the bite. Dr. Loud explains how this happens. She covers what kinds of problems mouth-breathing can cause, why there is so much dental crowding and a functional problem with braces. Listen in for information on holistic and myofunctional dental therapy.
Key Takeaways:
[1:02] Sachin introduces the topic for today: oral health and beyond and introduces his guest Dr. Eniko Loud, a pioneer in the treatment of orofacial conditions. Dr. Loud provides dental care in a very holistic way using functional medicine. She focuses on the whole patient. Sachin shares more about Dr. Loud and how Joe Polish of Genius Network introduced them.
[3:33] Sachin welcomes Dr. Loud to the podcast.
[3:56] Dr. Loud was trained in medicine and dentistry in Europe. She had a passion for seeing the whole person. When she discovered functional medicine, it was a paradigm shift. She decided to get certified in functional medicine. She started making an impact on her patient’s health, with documents and dietary plans. She was excited about showing up for work.
[6:30] Dr. Loud tells how diseases of the body can show up on the tongue seven to 10 years before they show up in the body. She says bad breath is one of the biggest indicators of disease.
[8:11] Dr. Loud explains the patient's experience. The first appointment can take up to two hours. Based on functional medicine, there is a lot of listening and gathering of information. Before the appointment, Dr. Loud reviews records, diet, toxin exposure, and sleep habits. She connects all parts of the patient’s history with their oral health. Patients are amazed.
[9:38] Dr. Loud says this should be the standard of care in dentistry. Dr. Loud is a guide to her patients on their journey. She offers two ways, down the path of disease or the path of health. Most patients choose health. The patient is in the driver’s seat and makes all the decisions. Patients receive a report card after their hygienist appointment showing markers of health.
[12:15] The standard in Dr. Loud’s practice is for patients to have zero bleeding. That is how the patients can measure their success and progress.
[13:03] Bleeding gums might signal malnutrition. A lot of times, it indicates a lack of proper care. Mouth-breathing could be an issue or bacterial overgrowth even if they brush and floss properly. Toothbrush heads or mouth appliances may not be properly sterilized, spreading bacteria. Toothbrushes should be changed after two months. Dr. Loud likes electric toothbrushes.
[15:15] Dr. Loud likes Oral B iO series brushes. Dr. Loud says it rotates and oscillates so it is very effective at removing plaque.
[16:25] To tell if you have a tongue-tie, open your mouth wide and touch the roof of your mouth with your tongue. If you cannot, it is likely you have a tongue-tie. Dr. Loud explains some of the problems a tongue-tie can cause, and how the posture may be affected. Swallowing problems, sleep apnea, and snoring also may result from a tongue-tie.
[19:33] Dr. Loud describes a 3-D scan that can show abnormalities from a tongue tie. An oral surgeon can perform a frenectomy to relieve a tongue-tie.
[20:35] Dr. Loud recommends myofunctional therapy before and after a frenectomy to prepare the muscle for what it will have to do when the release is done.
[22:15] Two different things impact teeth; bacteria and forces. Most patients don’t know they have an overload of forces on their teeth. Dr. Loud explains what can happen when a crown is a few microns too high. This may change the joint position. If the forces are not distributed evenly, some teeth may be overloaded, crack, need a crown, have a root canal, and finally, extraction.
[26:11] Joint position problems may cause more extractions than tooth decay. There are different schools of thought on bite forces and the joints. It would require the dentist to start asking better questions like, “Why is this happening to my patients?” Wanting to learn to fix it may be the biggest problem.
[26:51] Dr. Loud works within a group called OBI Bioesthetic Dentistry and their focus is helping discover the root causes of dental diseases. Once they restore the natural anatomy of the teeth, the face immediately becomes rejuvenated. The focus is function. When you restore jaw joint function, muscles relax and don’t clench. There is no more joint pain and muscle tension.
[28:33] Orthodontics can aggravate the joint problem if the dentist doesn’t know what a stable bite should be or doesn’t have the knowledge to see the patterns of tooth wear. Dr. Loud explains the correct bite.
[31:13] After Invisalign, if the bite is still not mechanically correct, there are options available to correct the joint position. Dr. Loud explains the process she uses to keep the musculoskeletal system in balance. If there is tooth wear, they add back the enamel that’s missing with dental materials to restore the natural form of the tooth structure and stabilize the bite.
[33:01] Dr. Loud discusses research that reveals why dental crowding is happening in children. It may be due to diet and mouth-breathing. Dr. Loud recommends working with a myofunctional therapist and a pediatrician to remove dairy and sugar from the diet to reduce inflammation, mouth-breathing, and apnea.
[36:11] It wasn’t until after Breath, by James Nestor came out that Sachin learned the connection between mouth-breathing and dental problems. Breath is a diagnostic tool.
[38:13] About jaw size and wisdom teeth. Sachin’s relatives in India chewed on sticks to make toothbrushes. They had perfect teeth, no extractions, no braces, without having access to dentists. Soft foods and processed foods have weakened American teeth. Myofunctional therapists prescribe biting appliances to strengthen the joints and the bite.
[42:13] Dr. Loud explores functional medicine and has started a study of ayurvedic medicine. She is preparing to merge it into the functional medicine practice to address the emotional and spiritual parts of a patient, also.
[43:41] Dr. Loud shares her thoughts on the Ayurvedic principle of oil pulling. She believes it works by the effects of the herbs and the surface tension of the oil trapping the bacteria. She recommends it for people who have dry mouths. She tells the types she uses.
[45:12] Sachin thinks he should make an appointment with Dr. Loud on his next trip to Phoenix! He thanks Dr. Loud for the work that she does.
[45:52] Dr. Loud shares her contact information. See the links below.
[47:10] Dr. Loud talks about the associate she hired last year and is training her to help take care of patients. There has been a huge need since the podcast.
Mentioned in this episode
Perfect Practice Live
Joe Polish
Genius Network
Ben Greenfield Life Podcast
Oral B iO toothbrushes
Frenectomy
OBI Bioesthetic Dentistry
Invisalign
Breath, by James Nestor
Ayurvedic medicine
Dr. Eniko Loud:
Dr. Eniko Loud is a pioneer in the treatment of orofacial conditions. She is reinventing the world of dental care with an in-depth holistic approach applying her extensive training in Functional Medicine. She is focused on treating the whole patient, not just the health of their teeth and gums, by examining biochemical, genetic, and lifestyle factors and how these impact the oral microbiome. She is a sought-after speaker in the world of cutting-edge holistic dental care and has appeared on podcasts such as Ben Greenfield Life and Treat The Source.”Dr. Loud believes that providing excellent dental care is so much more than just treating the mouth, it requires treating the whole person. She acknowledges that one-size-fits-all dentistry is outdated and uses her training in functional medicine to identify disease patterns that caused oral health issues in the first place.
She is considered a “physician of the mouth” — getting to the root cause of dental hygiene issues, unique to each patient, that require disease resolution. Rather than just filling cavities, she examines the lifestyle factors, genetic, and biochemical imbalances that create disease in the mouth and guides patients to heal the underlying root cause. Her goal is to guide patients on their wellness journey toward optimal dental health.
Dr. Loud has had extensive training in all forms of dentistry as well as in functional and conventional medicine. She attended the School of Medicine and Dental Medicine in Romania, Oradea graduating with an MD and DDS degrees in 2000. In 2006 she obtained her doctorate from Case Western Reserve University and completed an AEGD residency, obtaining extensive experience in full-mouth rehabilitation and complex implant dentistry. She went on to complete a one-year Mastership in Implant Dentistry from American Dental Implant Association through Loma Linda University in 2009, then became the Dental Director for Bright Now Dental, overseeing the clinical development of 13 dental offices.
In 2013, she completed a Laser Associate Fellowship certification from the World Clinical Laser Institute, and in 2017 she completed a one-year Mastership in Implant Dentistry from the Global Institute for Dental Education. Finally, in 2019 she became a certified functional medicine provider by the Institute of Functional Medicine, one of only 3 certified dentists globally at the time. She received advanced training for applying for functional medicine in clinical practice, bioenergetics, cardio-metabolic diseases, environmental health and detoxification, gastrointestinal diseases, and hormone and immune-related conditions.
Following the completion of the IFM certification she attended the Kalish institute 12-month mentorship program for advanced lab interpretation, using lifestyle medicine and lab-based metabolic interpretations as part of a personalized medicine-based practice.
She is a member of the American Dental Association, the American Academy for Oral Systemic Health, the Institute of Functional Medicine, and the International Academy of Oral Medicine and Toxicology. She is also an OBI Academy Member.
Connect with Eniko:Website: Wholehealthdentistryaz.com
IG: @wholehealthdentistryaz
FB: Facebook.com/wholehealthdentistryaz
Phone: (480) 563-4141
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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In this episode, Sachin and Aron discuss what an objection is, why you are getting objections, how to rethink objections, and how to remove that word from your vocabulary and get down to being of value and service to people.
Key Takeaways:
[1:02] Sachin introduces the guest, Aron, one of the Perfect Practice community super coaches. Aron has onboarded many Mentorship and Accelerator clients. Aron is a fellow practitioner. The topic is objections.
[2:40] Aron has sold well over seven figures in the last couple of years. He has taken thousands of calls to help people get onboarded in programs. He had been shy and reserved and it’s been a great growth experience!
[5:38] Aron used to be afraid of confrontation in a sales call. He thought objection was rejection. With experience, he learned to reframe objections as forms of interest in making it happen.
[7:12] If you’re dealing with an adversarial type of conversation, then you’ve probably done something wrong. Objections are really interest in problems you’re trying to solve. Sachin uses the metaphor of a boxing coach in the corner cheering the client on. The goal is to build confidence.
[9:22] Aron differentiates between objections and excuses. Objections are usually at the end of a call before someone moves forward. No amount of objection handling will help someone do what they are not willing to do. You can’t drag a horse across a finish line.
[11:31] Building rapport with the client before the call prepares the client for the call. If you haven’t built rapport, you will face objections. Rapport is what they see from you. Do they have a familiarity with how you think, what you sound like, what you look like, and what you value? When you’re on the call, can you find commonality? Can you be approachable?
[13:16] Do you show up fully ready to listen to someone? Do you show interest in the other person, not as a dollar sign but as a real human being, and that you care about what they’re struggling with and care to connect them with a solution to solve that problem? If you feel it, it will come across on your call. Did you look at the intake form that they filled out?
[15:09] By understanding their circumstances, we’re able to provide a more fitting solution for them.
[16:10] A lot of the value practitioners offer is in the questions you ask to help clients understand that you know what you’re talking about. The questions you ask about their problem show them you have the experience in dealing with that problem to ask the right questions. People understand that you know what you’re talking about. Then the number of objections decreases.
[17:23] Trust is built through the questions you ask. Tell stories of real experiences about the problem they’re coming with. Once they can identify with the stories and experiences, then the trust is there.
[19:22] When Aron uses technical terms only if the client has seen them on a lab test and they’re presenting it. When you explain terms, don’t be overly technical. Making people confused decreases rapport. If someone feels ignorant during a call, that’s not a way to help them where they are. Don’t lose them. Help them stay on track.
[22:47] The moment you identify they’re not a good fit for your process, you stop, because you can’t take them where they want to go. You’ve got to be ethical and make that decision for them. You only want to work with people who are the right fit, as well. Look for the 20% of people who are the right fit for you.
[24:31] Aron uses a metaphor of swimming to see if someone is a good fit. As the conversation progresses, does it seem the client is swimming toward you and you are getting closer? Or are you chasing them in circles? You’re not selling a product, you’re committing to a relationship. Would you want to spend time with that person? Are they coachable and open to learning?
[27:20] Aron shares how values fit in functional medicine. What are the values important to you? Tell pertinent stories. If you don’t have client stories to share, start with your story. If you are clear on your values, you can communicate that on a call. Spell them out. Values can pre-address objections. For example, offer a transformational experience, not a diet.
[32:27] IBM developed a sales method they called BANT. B is Budget. Does the person have the budget to work with you? A is Authority or Able. Does the person you’re speaking to have the decision-making power to move forward? N is Needs. Do they have a problem you can solve? T is Timing. Can they work on their need now? Aron gives BANT examples.
[40:35] Sachin walks through BANT concerning his offer calls to see how it can give more transparency.
[42:27] Sachin outlines what the next segment with Aron will cover about objections in more depth. Sachin thanks Aron for sharing his knowledge on this episode of Perfect Practice.
Mentioned in this episode
Perfect Practice Live
Genius Network
Rocky III
Rocky IV
How to Win Friends and Influence People, by Dale Carnegie
BANT
Aron Choi, N.D. Bio:
Dr. Aron Choi, ND — Naturopathic Physician and Perfect Practice Advisor for The Perfect Practice Mentorship.You will often find Aron co-hosting live trainings with Sachin, guiding prospective mentees through our enrollment process, and working with the team to make the Perfect Practice vision become a reality.
Connect with Aron:Website: Aronchoi.com
Facebook: Facebook.com/DrAronChoi
YouTube: Aron Choi, ND
LinkedIn: LinkedIn.com/in/aronchoiMore about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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Today, Sachin presents a solo episode focusing on your practice marketing success. Take one, two, or three of these ideas, to share your message and expand your reach in 2023.
Key Takeaways:
[1:03] Sachin introduces the theme: 23 things you can do to uplevel your practice, reach more people, have a bigger impact, and make the world healthy, happy, and whole through the outstanding work that you do. Sachin assumes you do meaningful work and you’re passionate about helping people but you struggle to help more people learn about the work you do.
[1:29] No matter how many people you help, you’re always going to feel that way. You’re always reaching for the carrot dangling in front of you. If you’re looking for more ways to help people and looking to make this year more impactful, and you want to make the world, healthy, happy, and whole, then this episode may be helpful for you.
[1:51] Sachin will unpack 23 things, but he wants you to know that these things can be unpacked even further and there is a lot more to each of them. Sachin hopes you will find and take action on one to three of these things that excite you and help you to feel you are getting things done.
[2:27] Find something in your “zone of genius” that allows you to feel like you’re making a difference in people’s lives. Marketing is storytelling; it starts with the story that we tell ourselves before we start telling our story to others. If you struggle with that, Sachin invites you to listen to “Mindset Mastery,” Episode 42 of Perfect Practice, about breaking down limiting beliefs.
[3:10] Of Sachin’s 23 topics, the one that is most important for you to focus on is the one that resonates with you.
[3:25] 1. Have a website that is easy to navigate, that explains what you do, who you are for, how you solve the problem that the client wants to be solved and that you help people in a different way than what they’ve tried before. It should be easy on the eyes and mobile-friendly, and easy to schedule from. It should speak for you. It should have a pixel. Google it.
[5:16] 2. Use social media to share information about your practice, including updates to your services, new programs you launch, testimonials, case studies, educational content, and the life you live as functional medicine practitioners and health coaches. Introduce people to the way you look at the world.
[5:55] 3. Write articles or blog posts about what you do. Blog posts can be great for backlinks, education, and positioning you as an authority. You never know what can come from a great blog post or article you’ve written and who might see it, and what opportunities may open up for you, If you like writing, blogs can be a great way to express yourself. They can go viral, as well.
[6:31] 4. Offer educational workshops, in person or online, about what you do and what problem you solve, and whom you solve it for. You’ll want a punchy title that hooks people in and helps them understand the problem that you solve and how you solve it. Webinars and workshops are great ways to educate people and build trust, share case studies, and offer a discovery call.
[7:12] 5. Partner with other healthcare practitioners such as chiropractors, naturopaths, medical doctors, massage therapists, and personal trainers; there could be plenty of people that you could connect with in your region that can be great referral partners. Do a Google search for the best chiropractor in your town. Email them an offer to meet for coffee and discuss referrals.
[9:52] 6. Attend local health fairs and events to meet potential patients and promote your practice. Having a booth or table at these events gives you exposure to a local audience. You can have a raffle to give away some great prizes. Sachin has had great success at health fairs with a five-pound challenge. You can also sponsor these events to get a lot of exposure.
[11:16] 7. Run targeted ads on social media in your area. You can target people who have a certain demographic or meet certain criteria in your local region. Your ad can say “Local functional medicine practitioner…” or “Functional medicine practitioner in ____ City…” That could be a great way to hook people in.
[12:02] 8. Use email marketing to stay in touch with people. The fortune is in the follow-up. About 90% of people buy after 90 days. If you don’t have a retargeting or nurturing email strategy, most people are going to forget you or go to someone else whom they might perceive as caring more than you do.
[12:49] 9. Connect with other businesses you can collaborate with such as fitness studios, yoga studios, and health food stores. If someone’s seeing a personal trainer, chances are they’re interested in personal wellness. You should be known at your local health food store. Be their number one referrer and buy products there. Offer to do a workshop there.
[15:04] 10. Offer discounts or promotions, such as a free discovery call, to attract new patients.
[16:03] 11. Use online directories and review sites to promote your practice and encourage patients to leave reviews on online directories and review sites, such as Yelp! Tell happy clients how helpful reviews are in helping others learn about your practice.
[16:57] 12. Create a referral program to encourage current patients to refer their friends and family to your practice. As always, follow the rules and laws of your state for your scope of practice.
[17:19] 13. Attend local networking events. Sachin attended BNI for many years and joined the local Chamber of Commerce. It’s a great way to meet other professionals, build networking skills, and have a “givers gain” attitude. People attending these meetings have reached some level of success in their business and they’re willing to support up-and-coming businesses.
[18:13] 14. Use online marketing tools such as SEO to improve your website’s visibility in search results. If you’re not using SEO, Sachin encourages you to evaluate that. It could be a hidden opportunity awaiting you,
[18:35] 15. Create promotional materials, such as brochures and flyers. These can be digital flyers, as well. Promotional materials can help people understand what you do. Using, an infographic is an excellent way to be able to depict the services you offer and how you offer those services, and how they are better and different from what else is out there.
[19:00] 16. Host a “Meet the Practitioner” event. You can host an “Ask Me Anything” event. You can have an open house event to introduce yourself and your practice to your community, where people get to learn a little bit more about you and what you offer people, and how you are a positive influence on your community’s health and wellness.
[19:28] 17. Offer free health assessments or consultations to potential patients. Sachin does free or low-cost discovery calls all the time. It helps in getting new patients onboarded.
[19:53] 18. Use patient testimonials and success stories on your website and on social media to demonstrate the effectiveness of your programs. Use social media as a powerful agent to communicate case studies, success stories, and testimonials from patients in your practice.
[20:13] 19. People value telemedicine services as a great way to save time, energy, money, gas, transportation, time off work, etc. Make sure people know that you work with people remotely.
[20:59] 20. Partner with local gyms or wellness centers to offer functional medicine services. They7 may not offer the services that you do. Do a workshop there.
[21:33] 21. Use paid advertising. Print ads, online ads, banners, and billboards, can be great for promoting your practice. Never discount the impact that direct print marketing can have, even sending cards in the mail. It makes you more real to people when they see you in multiple locations and formats.
[22:07] 22. Create a loyalty program to reward and retain your current patients. How can you gamify the results that your clients are getting? Give them points for milestones achieved. Points add up to free products or services that you offer them, creating a gamification process. Clients love to be celebrated and they may not be receiving enough celebration in their lives.
[22:59] 23. Speak at local events or conferences to raise awareness about function medicine. Look on Eventbrite for local events. Join your Chamber of Commerce and see what events are happening. There are lots of opportunities in your local community and most cities for you to be able to speak and share what you do. We have a unique perspective on health and wellness.
[23:49] There’s a lot to unpack in each one of these. Find one that works for you. Start where you are and then keep growing, keep evolving, and keep spreading your message. Sachin hopes this helps you attain that next level of growth that you’re looking for. Here’s to an amazing 2023!
Mentioned in this episode
Perfect Practice Live
“Mindset Mastery” Episode 42 of Perfect Practice
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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Today, Sachin interviews April Stroink on our money journey as practitioners. They discuss how April came into coaching practitioners on finances after being trained as a financial advisor. April shares how her baby benefitted from health practitioners when medical care was powerless to help her. April talks about how a holistic view of well-being is similar to a holistic view of financial well-being, which she calls “wealthcare,” and how she began coaching practitioners. The conversation covers how little entrepreneurs know about finances, and how they can put together a financial system they can manage with the right team. Listen in for advice on fixing your finances while you still can.
Key Takeaways:
[1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with April Stroink. Sachin introduces April and her work of coaching about money and thanks her for joining the podcast.
[3:24] April describes her work as a “wealthcare” practitioner. Your financial well-being is closely connected to your physical health, mental health, and close relationships. It’s important to understand what’s happening in our finances if we want to get healthy.
[3:51] Finance is one of the pillars of overall good health and well-being. It is one of the major stressors for most people. When the body is under stress it releases cortisol. Stress also impacts sleep. A lack of sleep impacts health. In Canada, where April lives, money stress is the number one reason for relationship breakdown, as well.
[4:57] April was trained as a financial advisor to get people to retirement with a safety net. She was not trained in behavioral finance. Money is emotional and we have biases about it. People behave differently with their money than with other areas of their lives.
[5:56] April worked with clients who told her they were living paycheck-to-paycheck even though they were making a good income. The more they made, the less disposable income they had and they were drowning in debt from student loans and business loans.
[6:26] In 2017, April shifted her practice away from “assets under management” to helping people on the coaching side of things to help people understand their spending behaviors and their emotions around money so they can reach their financial goals.
[6:56] Along the way, April has been very in-tune with her “wealthcare” and healthcare and the health of her family. Her nine-month-old daughter was constantly sick. Antibiotics made her sicker. April tried naturopathic medicine and worked with an ND as part of her healthcare team. Within 48 hours her daughter was like a new child.
[7:54] April’s classical financial training wasn’t serving her clients. She needed a more holistic view to look at the entire picture of their wealthcare, as naturopathic doctors and functional medicine professionals use in treating patients. April’s approach to wealthcare is similar to this healthcare community. So she started to work financially with the community of practitioners.
[9:15] Numbers don’t lie. When you use good data, it takes gives you a solid foundation to work past the emotion of the equation. April asks her clients to step into the Chief Financial Wellness Officer role for their firms. There are three attributes of a CFWO: 1. To be fearless about their numbers, 2. To be curious about their finances, and 3. To be passionate about their numbers.
[11:36] April will show a client the mechanics that work with the cognitive biases around money. She says the biggest thing that she helps clients with is increasing and boosting their confidence when it comes to their numbers and their finances.
[12:57] We have to realize Parkinson’s Law that demand always meets supply. If we have a month to do a task, it will take a month. If we have a week, it will take a week. The same happens with our money. As business owners, we have the axiom that Sales minus Expenses equals Profit. As we grow, we can increase our revenue but our expenses also increase.
[13:50] You need to take a deep dive into the Costs of Goods Sold. What is your Gross Margin per unit of everything that you are selling? From there, you want to have as much margin as possible to run your operation.
[14:19] April conducts regular expense audits with her clients. She categorizes expenses into three buckets. The first bucket is “Key” (Key) Expenses that drive profit, including staff, software subscriptions, and marketing. In a business crisis, such as a pandemic, do not cut profit-driving expenses first. Consider the effect of any cut over 10 days, 10 months, and 10 years.
[19:37] The second bucket is “R” (Recurring) Expenses such as subscriptions and insurance. Research your insurance providers and you may be able to cut the cost for the same coverage. Look at all your systems and subscriptions with a critical eye regularly.
[21:20] The third bucket is your “U” (Unnecessary) Expenses. This is where it gets down to emotion. It’s helpful to have a third party who is committed to the success of your business but is not emotional about your business, taking a look and asking, “Is it necessary to have all this furniture or all this office space?”
[21:57] It’s not what you bring in, it’s what you keep. Be diligent about regular expense audits. Sachin’s wife goes over the credit card receipts every month and asks “Are you still using this subscription?”
[23:52] Take a look at the products and services you offer. Have you changed the price of the offerings to keep up with the cost of goods to provide them? Which of your services are profit generators and which are profit detractors? The one you are emotionally attached to because it was how you started your practice may be a profit detractor now.
[25:50] April asks clients first, “Do you have the right people on your ‘wealthcare’ team?” This includes your bookkeeper, your accountant, your banker, your lawyer, your financial adviser, or your financial coach. She wants her clients to have the right team because they need the data. Without the right data, the wrong systems may be put into place. April looks at their books.
[27:24] A lot of practitioners don’t understand the role of the bookkeeper, vs. the role of the accountant, vs. their role as business owners. Just as you cannot advocate your health to anyone else, you cannot advocate your wealth to anyone else. You are 100% responsible for your business.
[28:04] Bookkeeping is not regulated in Canada. April has a list of questions for clinicians to ask when interviewing potential bookkeepers. It’s important to have a proper “wealthcare” team in place so that you get the right data. Without the right data, putting the rest of your systems together is a moot point. “Garbage in, garbage out” will not help you.
[29:23] April has facilitated many courses for the Province of Nova Scotia, including “Financial Essentials 101 for Entrepreneurs.” The number one feedback she gets from the course is “I wish I had learned this when I first started my business!” If you don’t have the right habits when you start your business, bad financial habits may continue and may end your business.
[30:38] April thinks finances should be learned through conversations in the home, starting at a very young age, so people don’t become adults without knowing about finance and are confronted by institutions that profit from their being ignorant and in debt until they get to a place where they have to confront their bad financial habits when the money stops flowing.
[32:03] Finance should be taught in high school and as part of process management in colleges. Business owners need to be learning it immediately.
[32:54] Sachin points out that the three most profitable segments of our economy are health management, wealth management, and the food industry. The more we know, the better we can take these matters into our own hands. The powers that be are not necessarily interested in us having that skill set.
[35:40] April can be found on Instagram and Facebook @AprilStroink. People can book a free 30-minute consultation through the website Aprilstroink.ca.
[36:10] If you sign up for a free consultation call, there are some questions to answer before the call. April wants to know your impetus for calling her. What is preventing you from sleeping at night when it comes to your finances? How she can best serve you, and are you ready? She really wants to work with people who are ready to put the systems in place.
[36:53] April’s mission is to eradicate entrepreneurial poverty. She wants to make sure people are ready to do the hard work. It’s not easy and you do have to follow through.
[37:28] April’s last words: “Wealth is very subjective. What I determine as wealth for myself will be completely different from what you determine as wealth for yourself.” April wants to unpack the definition of wealth and talk about what prosperity means to you and what a purposeful life means to you. That’s what the definition of wealth comes to.
[38:28] Sachin thanks April Stroink for sharing her expertise.
Mentioned in this episode
Perfect Practice Live
April Stroink
April Stroink is a money coach and advisor for individuals and entrepreneurs who want clarity, ease, and abundance with their finances. Here is April’s story from her website:
“Do you want to feel ease and calm around your finances? Let’s see if this is familiar: You work hard and make good money…but you’re still living paycheck to paycheck. You can’t seem to get ahead. The money stress causes you sleepless nights (and strains your relationships). You want to find a better way to manage your debt and save for the future. AND… above all, you want it to be easy. Sound impossible? It’s not. I know it’s not because I’ve been in your shoes… As an entrepreneur who’s operated and sold several profitable businesses, I’ve had the same challenges and dreams. I’ve navigated the highs and lows of owning a business and managing household finances.
“Many years ago I took over the reins of our family’s outdoor retail chain. On paper, it looked pretty profitable. But in reality, we had our struggles, like most small businesses. We needed a system to plan for our expenses, our cash flow, and our taxes. We wanted to pay ourselves regularly while keeping our family business and household finances separate. It was complicated. There were periods when I felt like our finances were in absolute chaos. We had a lot of sleepless nights as we weathered economic downturns, changes to tax laws, personnel challenges, and the stresses of day-to-day family life.
“But, in a few short years, I discovered a new way of managing our business and household cash flow and spending. I completely transformed our business’s profit margins. Our family business improved to the point where it was VERY lucrative, and we ultimately sold it. And shortly after that, our household became debt-free. We celebrated with a pre-paid trip to Greece! But here’s the thing. Throughout the financial transformation and paying off debt, we NEVER felt restricted about our money. Even though we were managing our spending and savings, we ONLY felt freedom and abundance.
“And that’s when I knew I had found something very special. Once I discovered the right tools to create financial ease and calm in my family and our business, I began sharing these systems to help others calm their own financial chaos.”
Connect with April Stroink:Website: Aprilstroink.ca
Facebook: Facebook.com/AprilStroink
Instagram: Instagram.com/AprilStroink
LinkedIn: April Stroink
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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Today, Sachin discusses the Gupta Program with Ashok Gupta. Ashok suffered from ME/CFS after catching a virus after two years of University study. He studied brain neurology, physiology, and alternative techniques and came up with a hypothesis as to what he thought caused ME/CFS. He trained his brain in a way that calmed his nervous and immune systems and allowed him to return to his activities. Listen in to hear how Ashok developed the Gupta Program, the success of his work with clients, how the brain uses neuroplasticity to rewire itself for health, and how you can experience this program in a free trial.
Key Takeaways:
[1:03] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Ashok Gupta. Sachin introduces Ashok and his work and thanks him for joining the podcast.
[3:03] Ashok picked up a stomach virus on a trip to India during his undergraduate years at Cambridge. He went back to his third year at the university and suddenly was feeling much worse as a result of the virus. His health deteriorated until he could no longer continue with his studies.
[3:40] He was diagnosed with ME/CFS (Chronic Fatigue Syndrome). He couldn’t read the words on the page of a book. In his worst moments, he had to crawl to the bathroom. With his life ahead of him, he felt like he had hit a brick wall. He went from doctor to practitioner. No one could tell him what caused it but they said he may have it for the rest of his life.
[4:11] At Ashok’s worst moment, he was almost suicidal. He felt he couldn’t continue. He describes ME/CFS as your worst day of flu times 10. That started Ashok on a lifelong quest to try to understand what causes these unusual conditions. What’s the underlying basis for them?
[4:42] Ashok met so many others who were suffering. He made a promise to the universe that if he managed to get himself better, he would dedicate the rest of his life to helping others with this condition. Ashok studied brain neurology, physiology, and alternative techniques. He came up with a hypothesis as to what he thought caused ME/CFS.
[5:11] Ashok retrained his brain in an ad hoc way. He got himself 100% better and published some medical research on his hypothesis on this condition. Then he opened up a clinic to help others with these conditions. They started with ME/CFS and then discovered many conditions can be treated using neuroplasticity and brain retraining.
[6:25] The clinic has taken off over the last few years. When they started, the idea that you could train your brain to overcome an illness was an alien concept; now everybody’s talking about it. Ashok calls it the new branch of medicine.
[6:52] It’s not psychology. It’s not physiology. It’s looking at the underlying reasons for illness in the brain and retraining the brain. Neuroplasticity is going to revolutionize the way we treat many different conditions.
[7:34] Twenty-three years ago, it was assumed the brain was pretty fixed by the time we are adults. In the last 20 years, we’ve discovered that the brain is constantly rewiring itself. It’s constantly changing. We can shift even the way our immune system operates if we find the right keys for the right lock. Neuroplasticity is the idea that the brain is rewirable.
[8:28] Any change we make through psychological or physiological intervention, often then involves a shift in the brain. Neuroplasticity starts with that shift in the brain. The principle is to understand the science behind neuroplasticity, target it, and create accelerated change. Ashok explains how neuroplasticity fits in with epigenetics.
[10:23] Ashok tells about his process of treating a client through neuroplasticity. First, he helps the client understand the hypothesis. If you can fix the central system that is causing the abnormalities, a lot of the abnormalities will take care of themselves. With brain training, in many cases, the body can self-heal and look after itself.
[12:12] When people understand the hypothesis of the cause and root level of their condition, they look at the three Rs of the program. The first R is Relaxing the nervous system. This “softens the sand.” The second R is Retraining the brain. What patterns have been indented in the sand to cause this chronic illness? Rewire those neural pathways. That is the core.
[13:01] The third R is Re-engaging with joy. Laughter, singing, music; all of those things can once again support neuroplasticity and support health.
[13:28] Ashok shares his hypothesis of what causes many chronic illnesses. This body, this nervous system, and this immune system have been developed over millions of years. It is estimated that we share 40 to 50 percent of our DNA with a banana. We are survival machines, passing our DNA to the next generation.
[14:39] Our body cares more about survival than it does about our well-being. In our modern lifestyle, we are exposed to pollutants, stress, bad diets, etc. Our system feels under threat a lot of the time. That triggers our immune system’s defense mechanism. Ashok talks about COVID-19 attacking a person. The immune system gets triggered.
[15:21] In the majority of people the immune system fights the virus, they recover and go back to normal life. But if the system is weak, the immune system over-responds to defend the body. Even once the virus is gone, the system is in hyper-defense mode.
[16:16] Ashok compares the body to a kingdom, defending against an invading enemy. The Army is the nervous system and the Navy is the immune system. After defeating the invasion, all the kingdom’s resources are pumped to the weakened Army and Navy because if they fail, the kingdom fails. The Army and Navy stay in a hypervigilant state.
[17:56] Rewiring the brain tells the generals they’ve done a fantastic job of defending the kingdom, but the war is over. There is no further threat. You can stand down. Rewiring the brain retrains the nervous system and the immune system to stand down and brings the system back to homeostasis.
[18:59] Ashok works at the physiological level, including diet, sleep, and physical aspects; the emotional level, including meditation and breathing, and the mental and spiritual levels, training the brain that it is safe from threat. Brain retraining is a seven-step process drawn from psychology, visualization, past work, and therapy. The process has been refined over 20 years.
[20:40] Ashok’s core program is contained in 10 video sessions. Five additional video sessions are all about how to stay well. Ashok wants people to get well and stay well.
[21:28] Ashok shares a client success story. There was an 82-year-old client in New Zealand with fibromyalgia who was bedridden a lot of the time. He used Ashok’s program and he healed to 80% or more within a couple of months. Within four months, he was up to 95% healing. He decided he was going to travel the world after having had a severe illness for three decades.
[22:42] Ashok tells of a client with Long COVID. A marathon runner and cyclist in his 50s got Long COVID and was on his couch for a year. His son also got Long COVID. They both used the Gupta Program and were 80 to 90 percent recovered within three months. They got back to full recovery. The marathoner gradually got back to cycling and marathon running again.
[23:43] Ashok believes that a quarter to a half of the illnesses seen in a doctor’s office are illnesses of an overstimulated immune system. He lists examples of this type of illness. All of these conditions can be treated using this type of brain retraining approach.
[25:21] Ashok says children use the program along with their parents. Ashok is developing a program for parents to support their children while brain retraining. The Gupta Program is an online video program. In the children’s video, Ashok uses puppets.
[26:11] Everyone would like to change something, such as habits and limiting beliefs. Ashok tells how this program can help healthy people who would like to improve. As contrasted with psychotherapy, people are not just talking about what the problem is but are given tools to rewire their brains for the quality of life they want. Everybody can benefit from brain retraining.
[30:14] The brain is the master of all physiological responses. A recent study in Israel involved triggering inflammatory bowel disease (IBD) in mice. Researchers then measured the electrical signature in the insular cortex and were able to use it to get the mice back to baseline. They were then able to recreate the IBD by applying the same electrical signature to the insula.
[32:24] Ashok notes that brain retraining starts with consciousness. Whatever level people want to work at is incorporated into the Gupta Program.
[33:53] This is becoming a mainstream idea. Functional medicine practitioners, alternative practitioners, acupuncturists, and coaches are recommending the Gupta Program as part of their practice. Some practitioners are recommending starting with the Gupta Program before working on the physiological level.
[34:18] The number one challenge Ashok has from patients and support groups is, “Oh, you’re saying it’s in the mind!” The brain and body are one system, one human being, that requires this holistic, integrated response. There are ways of accessing the unconscious brain that are beyond medicines or surgery but are brain rehabilitation techniques and building new neurons.
[35:44] Ashok has published medical papers and studies, including a clinical audit of patient recovery levels within one year. Ninety-two percent of patients improved. They published the first randomized control trial on a neuroplasticity program for fibromyalgia. In eight weeks there was a 40% drop in fibromyalgia scores in the study group but a 0% drop in the control group.
[37:01] The biggest challenge with any self-directed program is commitment and continuing to do it. Retraining your brain is not as easy as popping a pill. It requires daily exercise and daily commitment.
[38:21] Ashok comments about a possible negative effect of wearables, which are not a part of the Gupta Program. The Gupta Program focuses on constantly telling the brain and body that you are safe and moving in that direction. For most people, that works just fine.
[39:41] Ashok recommends limiting your exposure to household chemicals. Buy more natural organic products and fewer products with added chemicals. He focuses on an anti-inflammatory diet. The most important thing is getting more into nature and out of your house. Surround yourself with plants in your home. Commune with nature. Ashok talks of life force.
[42:33] Listeners can sign up on Ashok’s website for a free 28-day trial. If they want the full program, it’s a set of 15 video sessions shot in the mountains of Switzerland. There are over 30 audio exercises and weekly webinars with Ashok. There are 20 to 30 coaches around the world available for one-on-one sessions. There is an app coming out, as well.
[45:09] Sachin thanks Ashok Gupta for being on the program and asks Ashok for a final message for listeners.
[45:18] Ashok shares a message of hope. No matter what your support group, your practitioner, or your doctor has said, many people heal from conditions like Long COVID, pain syndromes, and chronic fatigue syndrome. Your brain is simply doing what it thinks is best for you by being overprotective of you. If you can train your brain, you can get your health and life back.
Mentioned in this episode
Perfect Practice Live
ME/CFS
Dharma
Neuroplasticity
Epigenetics
Steve Jobs
Inflammatory Bowel Disease
Insula
Journal of Clinical Medicine
Ashok Gupta
Ashok is an internationally renowned Speaker, Filmmaker, and Health Practitioner who has dedicated his life to supporting people through chronic illness and achieving their potential.
Ashok suffered from ME, or Chronic Fatigue Syndrome, around 25 years ago when he was studying at Cambridge University. Through neurological research that he conducted, he managed to get himself 100% better. He then set up a clinic to treat others and then published the well-known neuroplasticity “limbic retraining” recovery program known as the Gupta Program in 2007.
Ashok has published several medical papers and is continually researching these conditions, you can find out more information at Guptaprogram.com.
Connect with Ashok Gupta:Website: Guptaprogram.com
Facebook: Facebook.com/guptaprogram
Instagram: Instagram.com/guptaprogram
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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Today, Sachin discusses the vagus nerve with Dr. Navaz Habib. Dr. Habib has written the book, Activate Your Vagus Nerve. He continues to learn about the vagus nerve and its role in supporting the parasympathetic nervous system that leads to healing inflammation and associated ills. Sachin and Navaz cover the differences between the sympathetic and parasympathetic nervous systems and how to optimize the parasympathetic nervous system by stimulating the vagus nerve. Listen in to learn of some great tools for activating the vagus nerve in your patients or yourself.
Key Takeaways:
[1:03] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Dr. Navaz Habib. Sachin introduces Navaz and thanks him for joining the podcast.
[2:08] Navaz credits Sachin for bringing him into the realm of functional medicine.
[2:44] In 2019, Navas released his book, Activate Your Vagus Nerve. He received a lot of supportive feedback. Since that time, Navaz has learned that he knows very little about the vagus nerve. The more you think you know, the more you realize you don’t. Navaz has been learning more every day.
[3:33] Navaz has learned that the vagus nerve … controls things in the same way that other nerves do. But it is … bridging the gap … in … understanding how the body functions … and how the brain has a way to control and support how the immune system and inflammation function within the body.
[5:01] Our lifestyles have changed over the last 50 years. We’ve gone from being outdoors taking care of our land to sitting indoors, eating processed food. Our bodies haven’t had the ability to adapt to these changes of being indoors, less active, and constantly comfortable. That has created an opportunity for our bodies to be primed for an inflammatory response.
[6:45] The autonomic nervous system sends signals from the brain to the body and from the body to the brain. The brain sends signals to areas of the body that need attention and shifts our state in either a sympathetic or parasympathetic direction. The sympathetic side of the nervous system is “fight or flight.” The parasympathetic side is the “rest and digest (& recovery)” system.
[8:44] The parasympathetic nervous system, mediated by the vagus nerve, is in control when we are not under direct threat. The vagus nerve is the only nerve that goes to essentially every organ within the thorax and abdomen. It dictates where the blood will flow and what state our body is in. That drives inflammation.
[9:59] Eighty-one percent of the information on the vagus nerve is afferent (sensory) information from the body to the brain. The sensory information is not the same as the traditional five senses.
[11:01] Sachin compares stimulating the vagus nerve to pushing a button that heals every cell, organ, tissue, and system in your body simultaneously. It’s too good to believe because it’s simple.
[11:42] Navaz explains why we need to shift our state to parasympathetic. We are in a state of sympathetic overdrive all the time, stimulated by our screens for hours on end. We need our gaze to be wider, as it would be out in nature if we were farming or walking. One way to shift your state is to go outside and shift your gaze. Get off your computer.
[12:42] Your breath also influences your state. Are you breathing effectively or ineffectively? Put one hand on your belly and one on your chest. Take a deep breath. Which hand moves first? They should both move, but the hand on your belly should move first. That’s a sign that you’re breathing using your diaphragm and you are likely not in a state of stress.
[13:34] If you’re stressed out and you’re in an emotional situation, somebody will say, ‘Take a deep breath,’ and that will help you get into a calmer zone where you start to think a little bit more clearly and that’s shifting you to parasympathetic. Rest, digest, recover and think more clearly during that state. Breath is the key to all of this.
[15:45] Research shows that you shouldn’t be either sitting or standing too long. Postural dysfunction will occur whether you are sitting for six hours or standing for six hours. Postural dysfunction creates local inflammation. The vagus nerve alerts the brain of that inflammation. Navaz gives his hypothesis that it’s best to shift between sitting and standing.
[17:27] Navaz offers ideas for stimulating the vagus nerve. Make breathing a little more challenging and teach yourself to breathe through your diaphragm even when you’re under stress. Gargling, humming, deep breathing exercises, anything that helps activate the vocal cords.
[17:54] Nineteen percent of the information flowing through the vagus nerve consists of motor signals flowing from the brain stem to muscles, such as the pharyngeal and laryngeal muscles that maintain a patent open airway in the back of the throat and tensioning and lengthening the vocal cords to create pitch and tone.
[19:03] Navaz explains why you might shed tears when you gargle, and how that demonstrates a parasympathetic state! He tells of the benefits of gargling. It creates hormetic stress and resilience.
[21:03] Laughing helps the function of the vagus nerve like gargling and it has a social aspect, as well. Social connection supports health.
[22:13] Texting and email have interfered with meeting people. Being in the room with people builds connection.
[24:04] Some people with health challenges need an extra push to stimulate their vagus nerve. Navaz uses tools such as the gammaCore Sapphire from ElectroCore to stimulate the vagus nerve electrically and significantly improve the pain from migraine and cluster headaches. Vagus nerve stimulation is often the missing piece to get inflammation down and under control.
[29:57] Navaz says the vagus nerve stimulation via the gammaCore SapphireTM is entirely pain-free. It’s very high-frequency and very low-voltage. It doesn’t create muscle contraction. However, if you have an implanted metal device such as a pacemaker or cervical spine implant, above the shoulders, this device is not recommended.
[31:49] The gammaCore SapphireTM has not been studied on children in research. The inventor of the device used it on his eight-year-old daughter for eczema with good results but it has not been studied.
[33:12] Navaz had an elite skater patient. She had had many falls, some resulting in concussions. She had suffered from eating disorders when young and came to Dr. Navaz with digestive issues, mild depression, and Hashimoto’s. Dr. Navaz tried the functional medicine approach and there were some small changes. The patient suffered another concussion.
[34:11] Dr. Navaz had her use the gammaCore SapphireTM during recovery. She noticed that this was the quickest she had ever rebounded from a head injury. She started noticing improvements in her digestion. Her pain was better. Her mood and her sleep shifted. She also came out of her depression. She credits all these changes to the healing of her inflammation.
[37:54] Dr. Navaz shares links for more information.
[38:39] Sachin thanks his friend Dr. Navaz Habib for joining the podcast today. Sachin recommends the book Activate Your Vagus Nerve and Navaz shares the link for it.
Mentioned in this episode
Perfect Practice Live
gammaCore SapphireTM
VagusNerveBook.com
Activate Your Vagus Nerve: Unleash Your Body's Natural Ability to Heal, by Dr. Navaz Habib
Oura Ring
HRV
Dr. Navaz Habib
Dr. Navaz Habib is the founder of Health Upgraded, an online Functional Medicine and Health Optimization clinic, working with high-performing professionals, athletes, and entrepreneurs to dig deeper and find the answers to what is holding back their health. He works with those who want to upgrade their health, allowing them to have a greater impact and serve more people. To learn more about the device go to: Gammacore.com
Connect with Dr. Navaz Habib:Website: Jaredyellin.com
Get Dr. Habib's book: Vagusnervebook.com
Connect with Dr. Habib: Website: Healthupgraded.com
Facebook: Facebook.com/DrNavazHabib
Instagram: Instagram.com/DrNavazHabib
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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Today, Sachin speaks with Aron about some of the things you may wish you had known before starting your practice. They discuss determining the kind of practice you will have, how your offering may start small and then grow as you get more clients, and how as a practitioner, you are responsible to help as many people as you can, whether in a one-to-one setting or with a one-to-many offering. They discuss the discovery call, and how to get more of them. Listen in for thoughtful ideas on increasing your fun by increasing the number of people you help transform with your services.
Key Takeaways:
[1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Aron Choi, N.D. Sachin introduces Aron and thanks him for joining the podcast. Sachin and Aron both have coaching clients who tell them what they wish they had known before starting their practice.
[2:37] Aron always knew that he didn’t want to enter a conventional clinic setting. He was inspired by Dr. Masa, a trainer with the Seattle Mariners. He shadowed Dr. Masa to start his career. Next, he studied visceral manipulation with a mentor who charged cash.
[4:29] Then Aron joined Sachin’s mentorship. Aron started a micro practice and set up shop with patients and clients. That was the beginning of Aron’s practitioner journey.
[5:02] Aron struggled with finding a niche. He didn’t want to label patients by their conditions. He found that he liked working with people who are coachable, value health, and want to optimize their health. He wishes someone had told him that a niche is not a label or diagnosis. Sachin notes that it is rare for somebody to have only one problem or diagnosis.
[6:42] Sachin would go down a rabbit hole into a topic. He has evolved in the people he serves. At one time they were thyroid patients. Now he loves helping people solve problems he has solved for himself. He loves helping people find their self-worth. He loves making an impact. He loves coaching practitioners and other people who think outside the box as Sachin does.
[9:23] Sachin discusses one-to-one and one-to-many program structures. One-to-one programs are a good way to start a practice. One-to-many programs work for coaching. One-to-infinity programs work for digital or printed courses and training. As you acquire skills, you might transform from one-to-one to one-to-many.”
[11:30] Sachin gives an example of how a practitioner can be flexible in the delivery of services, such as by customizing a solution that meets a client’s budget. Sachin never let anyone walk out the door without being of some level of value to them. Sachin explains how supplements, products, or certain lab tests could fit within a budget and move the client in the right direction.
[14:29] Aron wishes he had known all that in the beginning! But eventually, he realized that an initial consult and a review of findings was an option. As you go, you can adjust your rates on your experience and as you get busier.
[16:00] A week from now, it will be a week from now. That person could be a week healthier because of you, or a week in the wrong direction, because they didn’t work with you. We do our clients a huge disservice by only giving them few and narrow options. It’s our responsibility to be flexible to their needs. Be creative and have fun.
[18:04] When people say “not now,” they may be saying “not now” to your program; they might not be saying “no” to you or to how you approach their problem. Keep moving them forward as long as you can be of value to them. But don’t say “yes” to someone you can’t help.
[20:38] The discovery call is similar to a test drive. It is not developing a treatment plan but discovering if the client will be a good fit. Should you offer a discovery call that is free or paid? Sachin explains how to decide. He tells about booking 30 complimentary calls from one webinar by saying, “We have a solution for everybody, regardless of your budget.”
[24:44] What if people don’t show up for their complimentary call? Introduce intentional friction into the process. Perhaps have people fill out a questionnaire before the call. Aron cautions practitioners to set their boundaries. Don’t be surprised into diagnostic mode before getting into an agreement to work together. Don’t undersell your value. Don’t over-accommodate.
[29:40] Aron shares the experience of his first virtual consult. He and the patient were both pleased with the convenience of consulting by video. People pay for convenience.
[31:21] You might charge for the discovery call and apply it to the cost of the program. You will get clients and customers who are serious about working with you.
[32:21] Aron didn’t realize that in the beginning, you need to grease the slide by doing what you need to get more people coming for your services. In the beginning, you need volume. You take a lot of swings to get your first home run! You don’t hit a grand slam every time you bat. You get on base. You hit enough singles and you get the run. Do a lot more to create more opportunities.
[34:42] What it means to be numb to the numbers. We don’t do it for the numbers, we do it for the number of lives that are transformed. Those can be micro-transformations or major transformations. However many are on a call, and the goal is to leave the people better than you found them. Then the focus becomes to do it in a way to have fun while you transform people.
[37:02] You could offer a service where you give a holistic and second opinion to whatever health challenge someone is having, at no cost. If someone is happy with a solution they had been proposed, they wouldn’t be looking for a second opinion. Keep visible. Find a way to stay connected with people. Join communities and interest groups.
[40:08] Aron learned recently that the first draft is always messy and ugly. The beauty comes when you edit. Create the first draft. You have to have something to edit. You will evolve. Building a business is never done.
[42:38] Sachin thanks Aron for sharing his journey, insights, and his story of getting where he is today.
Mentioned in this episode
Perfect Practice Live
The Four Agreements
Aron Choi, N.D. Bio:
Dr. Aron Choi, ND - Naturopathic Physician and Perfect Practice Advisor for The Perfect Practice Mentorship.You will often find Aron co-hosting live trainings with Sachin, guiding prospective mentees through our enrollment process, and working with the team to make the Perfect Practice vision become a reality.
Connect with Aron:Website: Aronchoi.com
Facebook: Facebook.com/DrAronChoi
YouTube: Aron Choi, ND
LinkedIn: LinkedIn.com/in/aronchoi
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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Today, Sachin speaks with Jared Yellin, a serial entrepreneur who is highly passionate about making the world a better place, and who follows his dreams, no matter where they take him. Jared is bold and speaks his truth. He inspires Sachin and thousands of other people. Jared has been of service to Sachin’s community for many years.
Learn about a totally disruptive way to make the world a better place through technology with Jared and Sachin. If you've ever had a great idea but lacked the technical skills to make it a reality, this interview is for you!
Key Takeaways:
[1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Jared Yellen. Sachin introduces Jared and thanks him for joining the podcast.
[3:00] Jared realized at an early age he was “perpetually and utterly unemployable” so he went all in on entrepreneurship. He’s a non-technical tech founder. He is not an engineer. He knows how to write direct-response marketing copy and he knows how to sell. Doing everything he could possibly do wrong, he built a B2B SaaS platform and it’s a pretty successful company.
[3:53] Jared outsourced his software development to a Boston, MA firm for $750K over 10 months. Jared self-funded it. It ended up taking over two years and over $2 million before he could launch. Then he learned about technical debt, from engineers cutting corners and making bad decisions, or debt. With enough debt, the project will implode. His project imploded.
[4:45] Jared still felt there was a need in the market for his solution, but he learned not to outsource early-stage software development. He started building a team. He hired a CTO with national and international experience who lived in Jared’s town. They built a software development team in the U.S., Canada, and India. The CTO was originally from India.
[5:24] The India team was made up of contract workers, which put the workers at a disadvantage in India for being able to bank, so they kept leaving the team for full-time work. So Jared opened a company in India in 2017 to hire the team. He used the company as a magnet for good talent.
[5:49] That company is SYNDUIT, a marketing software company for small business owners, now with tens of thousands of paying users, across 30 industries.
[6:14] Around two years ago, Jared realized he was obsolete at SYNDUIT. He was proud of the milestone but he wondered what to do next, at age 35 with a young family. He decided this next chapter had to be his moonshot. He had to do something that would shake up the world or go down trying.
[6:50] Jared then had a “calling” moment. The calling was to do what he had just done at SYNDUIT, 10 thousand more times over the next 10 years. He didn’t know what it meant but he knew not to negotiate against a calling, but just go with it. He didn’t ask questions.
[7:13] Jared called up his CTO from SYNDUIT, and his Director of Operations, Katie, and talked the idea over with them, to build, scale, and sell 10 thousand tech companies over the next 10 years. They said they were in, because it was Jared, but they had no idea what he was talking about, so he explained it to them.
[7:41] Jared planned to launch a tech ecosystem, where entrepreneurs from around the world can pitch their tech ideas in the “napkin sketch” concept phase. Everything that exists today started as an idea. Jared wanted to hear ideas from around the world pitched in a safe environment.
[8:22] What Jared was looking for was the right person with the right idea, in the right market, and with the right business model. When those four things are present, he would co-found a company with that entrepreneur. They would both have equity in the company so their values would be aligned. They would build the company, everything included, at cost.
[8:53] About 97% of the initial costs for the minimum viable company would be provided at cost in India by SYNDUIT. Jared launched Project10K committed to building, scaling, and selling 10 thousand tech companies over the next ten years, while ensuring that every entrepreneur he says yes to has the support and infrastructure to achieve product-market fit.
[9:26] Product-market fit is defined as having $10,000 a month in recurring revenue. If you achieve that milestone, you can raise capital, make strategic alliances, and find other opportunities. In their first two weeks, Project10K founded seven companies. It gave them the opportunity to tune the processes. The team scaled from 12 people to over 100 people.
[9:58] About 15 months ago, they stepped on the gas and have not looked back. Thousands of entrepreneurs have gone through this process from a variety of nations. Project10K co-founded around 150 companies in the first year. Project10K does a lot of testing on the front end, so by the time they say yes, there’s a high probability of the outcome of build, scale, and sell.
[11:01] The goal is to sell viable businesses within 18 to 24 months of founding. It’s working, and Jared’s certainty about their ability to execute is 11/10. They have a very strong leadership team, a profound ecosystem of co-founders, investors, and overall strategic people, and a ton of attention from athletes, celebrities, politicians, family offices, tech incubators, and foundations.
[11:42] The reason Project10K has so much attention is the impact they have had. They’re democratizing and decentralizing the tech industry. Their portfolio is diverse. There are more women ad founders than men. Most ethnicities are represented. The youngest founder is 11 and the oldest is 77. There are high-school dropouts and Ivy League graduates.
[12:13] Project10K is actualizing dreams. People have dream tech ideas but they don’t know where to go with them. Project1K provides a working home for them.
[12:49] Jared stands for leveling the playing field. Project10K enables people at the idea stage to have a business home. The process starts with them pitching their idea. Founders whose ideas have the most viability are invited to due diligence. If Project10X sees enough potential, it will co-found a company with the entrepreneur.
[13:27] Jared invites Sachin to be an ambassador for Project10K for his large audience of entrepreneurs. Jared invites any listener with a B2B or B2C SaaS idea to go to Project10K.com/Sachin/ and schedule your complimentary pitch. This is a free offer to Sachin’s listeners only to pitch their idea to Project10K. It’s a five-minute pitch to the team.
[14:39] A video, a manual, and a presentation template where you plug in your idea prepare you to make the pitch. There’s no app idea that’s too early. Don’t do market research, just pitch it. If the team sees a viable idea, they will invite you to due diligence where research is done.
[15:24] Project10K also democratizes investing. You don’t have to be accredited to invest in these private opportunities, thanks to an arrangement with Wefunder.com. Find out how to invest $1,000 or more by going to Wefunder.com/Project10K/. Watch the video and read about what Project10K does.
[17:30] Sachin loves this opportunity for investors, whether or not they are accredited, and that Project10K is inclusive of every entrepreneur’s ideas.
[19:18] Jared shares the story of Crystal Morrison, Ph.D., now a non-technical tech founder. When her child was born on the spectrum, she put her career on pause. She wanted to be a full-time mother to her child with needs. She found that being a liaison between all his therapists was exhausting though. That led to the idea of Meerkat Village, launching very soon.
[20:48] Meerkat Village is a platform where a family that has a child with special needs can set up a village to support that child. OT, speech behaviorists, grandparents, and others collaborate in the app to share resources, documentation, food trackers, and more to support that child in one location. It’s a new category of software, village-driven care. There are a lot of use cases.
[21:37] Jared shares another story. Dr. Stephanie, a dentist, wanted to know what was draining time and money in her office. She talked it over with her staff. They told her it was missed appointments that don’t reschedule. She discussed it with other dentists. Between 7 and 12 percent of revenue is lost by appointments that are missed and not rescheduled.
[22:46] The new app goes to the waitlist and starts sending out text messages to the waitlist any time an appointment is canceled. In the first month of Dr. Stephanie testing this software, she recouped $7,000 of revenue she would have lost.
[23:31] What Project10K focuses on is not building exponential change, it’s making an incremental difference. They make practical solutions to everyday challenges in people’s personal or professional lives. There are tens of thousands of these challenges across every industry. Jared mentions some of the industries using Project10K, including wellness.
[24:59] Project10K’s portfolio is very diverse. They look for ideas that have a financial model attached. The whole thesis is subscriptions. If you start up and get 10 users to pay you $100 a month, you’re going to make it. If it’s a free solution, you have to sell to investors, and that’s a hard sell. With a business model, you can build it quickly in the market.
[26:22] This is a new standard of entrepreneurship. Jared realizes this project is bigger than he is. All industries, to date, have been disrupted. Innovation comes in and creates a new level of efficiency. Entrepreneurship has had a one to two percent success rate for thousands of years. Project10K is disrupting the model of entrepreneurship by providing an ecosystem of support.
[28:48] Every company in the Project10K ecosystem is there in service of each other. This allows them to bring entrepreneurship from a one to two percent success rate to a 40 to 60 percent success rate and a 100% transformation rate. Even if the startup is not sold, the individual will transform. Jared wants entrepreneurs to have it all, including family life success.
[30:00] Project10K does not attract the 21-year-old graduate living in a house with 14 friends and working around the clock. They attract mature professionals who have found inefficiency in their industry that they want to solve. They have families. Their children are seeing their mom go after her moonshot. In three years, she will sell the company for, say, $11 million.
[30:34] Selling the company will radically change the economics of the household, but it will also show the children that anything is possible. They just saw their mom prove it. This is a new standard for entrepreneurship and it reduces the severe pain that entrepreneurship is cousin for so many people.
[31:25] Sebastian, the 11-year-old entrepreneur, is a student of personal development. He’s reading Think and Grow Rich. He’s home-schooled. His passion is Legos. But once he takes apart the model, pieces disappear. His app is a phone app that scans the Lego pieces, inventories them, and tells you what you can build. Phase 2 will be a marketplace of rare pieces.
[32:28] Sebastian has an unfair advantage; Jared knows the Chairman of Lego. He knows about this app that Sebastian is co-founding! Besides working with Project10K, Sebastian has built a successful YouTube channel. You can invest in Sebastian’s app at Wefunder.com/birdi/.
[33:01] The team is everything. The alternative to the right team is a dream that does not get realized. Jared says most ideas either are never pursued or are pursued too far without due diligence, and they fail. Project10K brings discipline to the space of early-stage tech. When they say yes, within 90 days, they launch a minimum viable company to generate cash flow.
[34:09] Then they put a fanatical focus on it to hit a recurring monthly income of $10,000 within the first 90 days. That’s market fit. That allows them to fundraise, build strategic alliances, and provide a predictable path for the entrepreneur to follow with the support of Project10K.
[34:57] At 5:00 p.m. for Jared the business goes away and he is with his children until they go to sleep. Then he is with his wife until she goes to bed. Then he puts in 90 minutes to prepare for the next day and is up early to go to the gym the next day. Everything is scheduled. That discipline helps him get everything done.
[39:25] Jared shares links for people who want to pitch their ideas or invest: Project10K.com/Sachin/. Invest for as low as $1,000 at Wefunder.com/Project10K/.
[40:37] Sachin thanks his friend Jared Yellen for joining the podcast today.
Mentioned in this episode
Perfect Practice Live
SYNDUIT
Tesla
Wefunder
Meerkat Village
Peter Diamandis
Wellness Window
Think and Grow Rich, by Napoleon Hill
Lego
Wefunder.com/Birdi/
Jared Yellin Bio:
Jared Yellin is a parallel entrepreneur who focuses on launching companies that even the playing field. From marketing solutions to educational platforms, simple sales training, and so much more, Jared has supported over 100,000 small business owners over the past 10+ years. He brings a depth of knowledge on marketing and scaling a business (while “having it all”) that is not only diverse but is also extremely practical and proven. In fact, his no-nonsense style of growth allows people of all levels to thrive when it comes to meeting and exceeding their goals. Jared has a number of life-altering companies including SYNDUIT, the first marketing platform with content for your industry that is currently supporting over 40,000 small businesses fromaround the world. In June of 2020, Jared declared a new moonshot… Build, scale, and sell 10,000 tech companies in 10 years which led to the birth of Project 10K, the first tech ecosystem that co-founds tech companies with entrepreneurs from around the world. Jared is most proud of being a father of two beautiful children, Taylee and Ryker, and he has committed his life to do whatever possible to create more freedom with his kids and beautiful wife, Lindsay.
On Jared’s tombstone, it will read… "The man who helped other people accomplish more than they ever deemed possible while he, himself, accomplished the impossible that no one ever knew."
Connect with Jared:Website: Jaredyellin.com
Facebook: Facebook.com/JaredIYellin
Instagram: Instagram.com/jaredyellin/?hl=en
LinkedIn: LinkedIn.com/in/jaredyellin
Twitter: Twitter.com/JaredYellin?s=20&t=s7Lhb5vys5ZYmnaGqKTYZgYouTube: YouTube.com/channel/UClo7fdQ5d-ZejetjQgTm28A
TikTok: Vm.tiktok.com/TTPdSS5Mvw/
Pitch your idea to partner with us on this dream project here: Project10K.com/sachin/
Co-author with us for an investment as low as $1,000 at Wefunder.com/Project10K/More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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In today’s podcast episode, we’re doing something totally different. My dear friend, Elaine Glass, joined us in our mentorship call and we talked about getting quiet. We did something different from what we normally do and we asked all of our audience members and mentorship clients to tune in while in nature, on their headphones, with no cameras, and no chat, and allow themselves to reflect inward. During this conversation, my camera was off, Elaine’s camera was off, and I had my eyes closed for most of the conversation so that I could go a little bit deeper, be less distracted, be more focused, and be much more present. It was such a profound experience for me, I almost want to do all my meetings with my camera off and my eyes closed because I felt it was so much more powerful for me and I got a lot out of it.
So what I decided to do is share this very special moment with you, our podcast listeners, with all of you out there who are trying to biome the best version of you, who are trying to listen to the voice that is inside every one of us. To do that requires a certain level of quiet. There is so much noise in our world and so many distractions. With this episode, I’m going to invite you to do the very same: put on your headphones, lay down in bed if you need to, spend some time in nature, sit back, relax, get quiet, and pay attention to the dialog and the conversation. Be present, and in the words of Ram Das, “Be Here Now.” Enjoy this episode.Key Takeaways:
[1:03] Sachin welcomes listeners to a special episode of Perfect Practice. This episode was done with Elaine Glass and a mentorship audience tuning in while in nature, with no cameras and no chat. Sachin had his eyes closed for most of the conversation so he could go deeper with less distraction and more focus. He invites you to do the same.
[4:58] Sachin invites his dear friend, Elaine Glass, to the digital virtual stage of the mentorship call. Sachin tells how he and Elaine met through Michael Fishman, Founder of Consumer Health Summit (CHS). Elaine helps create the energy at CHS.
[6:07] Elaine is the author of Get Quiet: A Woman’s Simple Path to Knowing Who You Are, Loving it, and Living It.This episode applies to males and females. When we are constantly being distracted, being able to focus and get quiet is a superpower that we must work on developing. Elaine shares the wisdom she gained in overcoming obstacles and challenges.
[7:41] Elaine was in dentistry for 27 years. She transitioned into being a sage and guide to help people connect with their souls. At that time a friend asked her what she had learned after all those dental patients and getting to know their lives. It came to her that people just need to get quiet. She also needed to get quiet. It has been a decade-long journey developing a method.
[9:21] Sachin talks about the importance of practicing getting quiet.
[10:20] Elaine calls her dental office job her life class. She learned about the human condition and the mental/emotional connection to the physical and she started to connect the dots in her life. She had been struggling with autoimmune disorders, a very difficult marriage, and two small children.
[11:09] She transitioned out of the marriage and became a single mom. This brought up fear. When we are afraid, we speed up. That was a problem. The noise in her life got a grasp on her. She asked herself how she could lessen the fear. She realized she wanted to help people with their lives more than with the health of their teeth. She transitioned into being a guide.
[12:15] There was a lot of uncertainty and a lot of struggle with creating a platform, being an entrepreneur, and betting on herself. She went to conferences. She experienced financial struggles. There were a lot of obstacles to creating a new identity. The more she saw her problems the more she was afraid. She started to slow down, and relax into her brilliance.
[14:01] Being quiet comes when you are afraid to express yourself. Getting quiet is about those moments when you connect to a greater energy for strength, solutions, and answers. It’s when you access the greatness within yourself, even if it looks crazy to others. When we get quiet, we access spectacular things and begin to know who we truly are.
[15:50] Sachin recalls a conversation with his four-year-old son, who was thinking about “nothing.” At first, Sachin was triggered, thinking his son was deflecting the question. Then he realized his son was not focused on any thought, he was just being fully present in the world around him.
[17:18] The skill of getting quiet starts with honoring your life at the greatest and deepest level. It’s about what Sachin’s son was doing, being present. The greatest gift Elaine gives to herself and the world is to sit still and be present in her presence. She sees leisure as a valid human activity. This is contrary to most people’s upbringing, which leads to burnout.
[19:31] Getting quiet is about waking up to the life that you’re living now, honoring your life, and trusting the voice you hear, admitting where you are, feeling that deeply, because nothing can transform unless you deeply feel. That’s when you engage inldifferently. Those are the steps Elaine began to take early on.
[20:30] Sachin and Elaine discuss Vipassanā retreats. On one of these 10-day silent retreats, you are completely disconnected from the outer world and you go inwards. While a 10-day disconnection is extreme, you can practice it in micro ways in daily life.
[21:49] Elaine outlines her daily method to get quiet. It begins with your breath. Get back to a natural condition wherever possible. Connect with the breath of nature, the universe, a higher power, or God, matching your breath with that energy.
[23:07] Elaine uses a labyrinth (not a maze) with a certain pathway where you walk to the center and then walk out. Start at the mouth of the labyrinth. The center of the labyrinth is your soul. Getting there puts you in a state of tremendous self-love. Elaine talks about guidance to know what to do on the path.
[25:14] When you get to the center and unite with your soul, it’s like crossing a bridge and you can never go back to the way you thought or the way you were. Everything changes. Something clicks in your brain and you’re a different person. When Elaine did this, she developed an unwillingness to deal with things that just didn’t matter as much but do what she wanted.
[26:44] Everything changed for Elaine when she got to the center. People that she helped to take this path, their lives have changed, too. Sachin quoted Wayne Dyer, “When we change the way we look at things, the things we look at change.” Our perception is a powerful influencer of our reality.
[27:34] Elaine has helped many people walk this path as a guide and sage, she facilitates their walk. She talks about one woman who was very confused by the concept of the labyrinth. It was new. She had trouble surrendering to the experience. But she had so much pain, she was ready to do something and she trusted Elaine. Elaine had her walk the ancient path of the labyrinth.
[29:39] When people walk to the center, on their own, they feel an energetic shift within themselves. The woman knew something major had happened and she began to cry. She came out and they sat down. She shared her experience. She had seen herself as ugly but now she felt so beautiful. It’s one of Elaine’s favorite experiences.
[31:08] Sachin says when we see who we are, we see our inner beauty and we vibrate at a different frequency. When we are confident, present, and whole, the energy field around us changes, and the way people feel in our presence changes. We are attractive. Sachin wants this for as many people as possible. You can Google and walk a labyrinth close to you.
[33:01] Sachin has never walked a labyrinth, so he plans to take the opportunity with a client with this new knowledge he has. The labyrinth that changed Elaine’s life was located within half a mile of her home for over 20 years and she never realized it. She finally went there in search of answers and for an escape from all the entrepreneurial noise. She needed direction.
[34:07] Since the first time, each time Elaine gets to the center of the labyrinth, she hears a message from a very clear voice. One time she heard a line from a Michael Jackson song that said, ”You are not alone, I am here with you.” She got back to her car, turned on the radio, and the song was playing. Elaine has many examples of synchronicity that confirmed the messages.
[35:18] Elaine is here today at this point in her life because she had trusted those messages she received in labyrinths and she had taken time to get quiet and receive them.
[36:10] Elaine tells how to distinguish between the constant chatter in your mind and a guiding message. It is through this process that you can get this clear tuning in. When you hear that voice, it is just pure love, like a mother’s love. The overthinking mind is not very loving. This method is about how to get to that voice of love, the voice that is our self-love.
[37:08] You get to the self-loving voice by clearing out what weighs us down, whether the environment, our bodies, or our minds. You begin to have all these things just fall away until you’re a lightness of being when you can access this beautiful, loving voice.
[37:55] Elaine says she received a message about eight energy points in our bodies that shift the genomics of one’s body. She immediately thought it was crazy talk but then thought, if you’re not thinking crazy, you’re not thinking big enough. She thought this was big. She started channeling genomics, which she confirmed with geneticist Dr. David Sinclair of Harvard.
[39:52] Elaine channeled eight bony parts of the body that she says are energy points that can shift the genomics of the body. That corresponds with the eight paths of the labyrinth.
[42:06] The eight energy points are the top of the head, the chest and heart region, the abdominal region (the womb area and all the organs), the hip region, the tailbone area, the leg area from the thigh to the foot (particularly the knee caps), the feet area, and the shoulders. Elaine describes the energies of some of these points.
[48:36] Elaine has thoughts about the metaphysical reasons people show up to their functional medicine practitioner or chiropractor. She says their intuition is guiding them. Their mental and emotional problems show up as physical. The practitioner can help them connect the physical to the emotional or mental.
[50:51] Metaphorically, the body has hardware and software. Medicine focuses on the hardware, the things we can touch and see. The software tells the hardware what to do. It’s difficult to measure, so medicine often ignores it. The people listening on this call are very receptive and open to exploring the healing opportunities connected to our emotional being.
[52:20] The hardware is what brings in the clients and patients. It is an opportunity to explore further with our clients, looking at the psycho-emotional aspects of where this problem might be rooted. That might be more of what they need. We leave a lot on the table if we don’t explore the software or the emotional components of what’s contributing to their dysfunction.
[53:54] The main frustration in Elaine’s healthcare years was that they were just focused on the hardware. She knew that she wanted to help people with the software so they could heal themselves. Before sages and guides can help others, they need to connect with their software and heal that within themselves. Then they can help and guide patients.
[56:21] Elaine suggests you walk the labyrinth, feel your self-love, hear that loving voice, and you’ll bring that out into the world.
[56:50] Sachin thanks Elaine for being on the Perfect Practice podcast to share this beautiful information.
[58:11] Elaine’s last advice: We have to face hard things. Hear the truth, take it seriously, and get the tools and resources to help you through whatever you hear. There’s only benefit to facing our lives head-on, the good and the not-so-good to be yourself.
[59:24] Sachin invites listeners to share appreciation with Elaine for this knowledge of being quiet. Elaine says she loves you; she believes in you; keep going, because you are the one who is changing this planet.
Mentioned in this episode
Perfect Practice Live
Ram Das
Be Here Now, by Ram Das
Michael Fishman
Consumer Health Summit
Mark Hyman
Get Quiet: A Woman’s Simple Path to Knowing Who You Are, Loving it, and Living It (to be published)
Vipassanā
Wayne Dyer
Dr. David Sinclair of Harvard
Elaine Glass Bio:
A former dental hygienist by trade and an energy healer at heart, Elaine Glass has helped countless people to combine their intellect and intuition to boost their confidence, improve their health and relationships, find meaning and purpose, and manifest the life of their dreams.Today, Elaine’s clients span worldwide. Yet it wasn’t always that way. In 2008, Elaine was a dental hygienist, successful by all measures, yet bored and unfulfilled in her “successful” career. Her true interest was spirituality, finding quiet and new intuition to deeply heal, and while Elaine had trained extensively in these practices for many years, she couldn’t imagine leaving her mainstream career for beliefs and practices so far outside the norm.
Yet Elaine’s passion kept calling, and finally, in a moment of clarity, she knew it was time to let the past go, embrace her passion for helping others, and follow her heart. In the decade that followed, Elaine consistently coached private clients, further deepened her abilities in energy work, and fell in love.
Elaine found the joy of helping others incredibly fulfilling. Her clients saw profound changes in their lives, particularly when she showed them the power of quiet. Even so, many people in the world were living lives disconnected from their passion, unaware of their true potential.
Elaine knew she needed to help more people, and with a commitment to broader impact the "Get Quiet method" was born. Her mission with this method is to help millions of women discover the quiet inside to foster their deepest healing and personal transformation.
A graduate of Northwestern University, Elaine lives in Arizona and is the proud mom of two sons.
Connect with Elaine:
Website: Elaineglass.netMore about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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Where do our relationship and understanding of money come from? How has it shaped who we are today and the decisions we make? How does our money mindset impact our practice and our business success? There are just some of the questions that my friend, Garrett Gunderson, and I discussed during our time together.
If you’re open to a radically new perspective on money and how you can use it to transform yourself personally, you’re going to love this interview. Here’s some of what we covered: What is money? Where does our money mindset come from? What shapes our relationship with money? How does money affect our relationships? What are other ways to measure success at home and in business aside from money? What are some of the biggest money mistakes small business owners/practitioners make? What inspired you to do standup? Where’s a good place for us to invest our time and money? What’s more valuable, time or money? What’s some business advice you wish you’d gotten when you were just starting? For those of us with children, what are tools you can share with us to shape their money mindset towards abundance? What’s a piece of advice that you wish you had taken?Key Takeaways:
[1:02] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces his friend, Garrett Gunderson.
[1:12] Garrett is profoundly intelligent and funny and in this episode, he takes a topic that many of us have challenges with and make it enlightening and entertaining. Sachin welcomes Garrett and introduces him. Garrett turned 44 on the day of this recording!
[3:47] Sachin shares Garrett’s bio.
[6:12] Garrett tells about his Spiderman adventure with his two kids in his neighborhood.
[7:11] Garrett has an upcoming book that he has been working on for seven years. It is intended to take you on a journey of engagement to shape how we look at money and finance. Garrett believes it is time for a new conversation around money and this book will start it. The title of the new book is Money Unmasked.
[9:32] Money is a tool of efficiency. It is a snapshot that represents the value you’ve created up until this time. That could include luck. For most, it represents the energy that you’ve put out into the world because you’ve either served someone, solved a problem, or added value. It’s not why you’re valuable. It does not dictate what you are capable of doing.
[10:04] Money doesn’t reflect your potential nor determine your destiny but it’s a way that we can tap into other people’s abilities to be more efficiently connected to what we’re doing.
[10:43] Garrett shares his thoughts about investing. We want our investments to grow, but what happens when it’s more than we can handle? What if you buy too many pieces of real estate or get involved in too many cryptocurrencies? The less related we are to our investments, the more risk we invite of not being clear about how we deliver value.
[12:01] You connect to people in relationships without money being a determining factor. See each other for the moment that we are in, not for the things we have. We struggle because we think that our value is in our money. People pose that they have more than they do, which creates jealousy and envy.
[13:59] Don’t connect your happiness to markets. Make investments in your skillset, and the best essence of your life. Investments can make you long-sighted or short-sighted. Everything in-between is where the joy and fulfillment come in. Garrett could buy real estate, but he only buys real estate that he can utilize. He uses his money intentionally. He never wants to retire.
[19:03] Garrett makes investments in himself as a human being for the connections he can have with other human beings because of that. He doesn’t want to invest in mutual funds because he’s not connected to them.
[20:24] Garrett asks questions to get to the best understanding of things. When people tell him “it’s science,” he asks what studies they are citing and where the science comes from. Better questions lead to better relationships and better learning that doesn’t come from the classroom. The classroom does not teach much about money. Garrett talks about the Series 65 test.
[22:47] No one is smarter than you in your soul purpose, in your values, in your abilities, in your passions, where you are at your best. Don’t do what everyone else is doing. What everyone is doing hasn’t led to sustainability, peace, and prosperity.
[23:35] Why Garrett is contrarian.
[24:45] Garrett tells how his views changed at age 18 when he went with a friend to teach English in South Korea. He found out that people are people, around the world. He learned about propaganda. He started asking different questions to start understanding what governments and financial institutions might do to control people.
[29:23] Garrett’s views on money and finance developed when he began an internship selling insurance and mutual funds at age 19. He asked questions about the RRSP and learned about the downsides. He kept asking questions and then wrote Killing Sacred Cows about the nine financial myths people can’t detect.
[32:23] We have four money personas. A lot of our money mindset comes from scarcity. Misers hold on to what they have. Conservatives accumulate for the future. Strivers earn more to have more status. High Rollers are addicted to opportunity. They all come from scarcity thinking that there’s only so much to go around. It is consumer conditioning. It started with Edward Bernays.
[33:13] Edward Bernays is the father of modern consumerism, which is a zero-sum game and scarcity. Childhood trauma has an effect and if we don’t address childhood trauma, we don’t mature in our money mindset. Garrett talks about his latest book, Disrupting Sacred Cows.
[34:27] Money affects our relationships. Garrett uses his marriage as an example. Once he and his wife understood their money personas, in 2008, they have not had a financial fight since. In their first year of marriage, they fought about finance over anything else. When we don’t understand the money factors that move us, we make bad decisions.
[36:02] Money affects our health. It’s a chronic stressor. When we focus on money we are not present or at peace.
[37:09] When people say they cannot afford their healthcare, they mean they are not worthy of it. Ask how you can afford it. Break it down into price, cost, and value. Garrett elaborates. If people don’t take care of their health now, they will spend far too much time in hospitals or decrepit. He uses the birth of his son, and a defect he had, as an example.
[40:15] Chapter 7 of Garrett’s new book talks about reclaiming time. Time is not money. Energy is money. If you are overworked or depressed, you will be able to deliver less value in the marketplace. Time is a measurement. Garrett explains using time for your soul purpose.
[42:54] In 2006, Garrett lost a business partner, Les McGuire, in a plane crash. For the next four months, he worked more but got less done because he was exhausted, trying to do it all himself. Receive support from other people instead of trying to do everything on your own. People are always willing to help. Sachin offers a recipe for being rich. If we were simply content, most problems would be solved.
[46:13] Garrett reflects on the advice he received but didn’t follow from Mike Sloan about ambition. He ended up doing things he didn’t want to do and was busier than he wanted to be because he was too ambitious for money. He should have listened to him. His ambitious past behaviors have ramifications in his marriage today.
[48:25] Garrett suggests how we can teach our children about mindset. He is teaching his children about purpose, career, fulfillment, and leisure; things that usually get pushed aside because of money. His oldest son is filming it and making a production, called Schooled. To end each lesson there is a fun purposeful activity to add structure to the teaching.
[51:58] Instead of defaulting to telling your children, “We can’t afford this,” ask, “Is it worth it?” Or say, “It’s not a priority right now. If you guys want to be a part of it, we might match the earnings.” Words cast spells. A lot of people are under the spell of scarcity and consumption, so break the spell. Garrett has conversations about service to others with his children.
[53:41] Garrett gives his advice for closing out 2022 and moving into 2023. There are millions of problems in this world and they should begin at the end of your driveway, not in your home. Don’t get caught up in an economy that’s impossible to predict. Focus on yourself. on your self-care, and on how you can serve more people, consistent with who you are.
[55:25] Learn more about Garrett at GarrettGunderson.com. Take the Money Persona Quiz at GarrettGunderson.com/quiz to predict what your bad money behavior might be or look at how to get in a better spot with your qualities. He invites you to come to his comedy shows or buy his books.
[56:28] Sachin thanks Garrett for being on the podcast to share his insights with practitioners. Our money mindset gives us permission to invest in ourselves. Sachin thanks you for tuning in today.
Mentioned in this episode
Perfect Practice Live
MindShare365
Genius Network
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert T. Kiyosaki
The Millionaire Next Door: The Surprising Secrets of America's Wealthy, by Thomas J. Stanley and William T. Danko
Dave Ramsey's Financial Peace University: This Is Where It All Begins, by Dave Ramsey
The Total Money Makeover: A Proven Plan for Financial Fitness, by Dave Ramsey
Money Unmasked, by Garrett Gunderson (coming soon)!
Series 65
RRSP
401(k)
Edward Bernays
Bitcoin
A little bit about me, Garrett: I’m a modern-day “renaissance man,” well, maybe. An Inc. 500 founder of a financial firm and amateur barista. A rookie fly fisherman and Wall Street Journal #1 Bestseller. A public speaker who’s delivered hundreds of keynotes, and a mediocre guitar player at home. A bow hunter, Traeger grill semi-pro, former cross-fitter (emphasis on the former), and a whisky sommelier, which is real, and just as “douchey” as it sounds. But maybe the best way to know me is from a few notes my wife wrote: A man who can only drink tequila under supervision. A man who will stop at nothing to provide his wife food if she gets HANGRY — self-preservation really. A dad who was totally cool with letting his sons go anywhere with him, in any costume they may have on! (Yeah, a client offered my kids $100 to knock on every door in the neighborhood with the three of us sporting Spider-man costumes saying “the neighborhood is safe.” (My costume was too small, and more Moose Knuckle Man than Spider-man, but hey, that $100 spent the same.) A man who can’t fix a toilet, but can help you become financially independent so you can hire someone else to do it for you. A man who supports his wife’s meditation, even if she is just sleeping. A brother who bailed his sister out of jail, while almost going to jail himself in the process. A father who loves and adores his sons for exactly who they are. A son that loves his parents with all his heart. A man loyal to his family and friends, but most of all, his values.
Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity
Here’s how you can learn more about Garrett’s work:
What would the Rockefellers do?: How the Wealthy Get and Stay That Way, and How You Can Toohttps://amzn.to/3AfFSSM
Disrupting Sacred Cows: Navigating and Profiting in the New Economy https://amzn.to/3QEBm5S
https://www.amazon.com/Killing-Sacred-Cows-Overcoming-Destroying/dp/1929774516
Here’s where you can connect with Garrett:
FB: www.fb.com/garrettgunderson
IG: @garrettbgunderson
Website: www.garrettgunderson.com
Money Persona Quiz: www.garrettgunderson.com/quizMore about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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Sachin Patel interviews Estie Starr about organic marketing. If you hate marketing, the things you hate about it are the things Estie Starr hates about it, manipulation, being salesy, and inauthenticity. Estie explains in great detail how an organic marketing framework allows you to reach your target client by being excited by what you do, the value it offers people, and how it can help them. Her “crazy dream” is building a consulting firm for small business owners, and she tells how she has succeeded in it since 2011. Her dream is to help everyone with their dream. Estie says you’re trying so hard not to sell because you don’t want to manipulate anybody, you don’t want to be salesy, that you are withholding your gift from people who need you! Listen in for a remarkable conversation about the marketing strengths you already have, and how you can reach more people in your target audience with more impact than an ad buy would do. Estie offers you a gift in the links below.
Key Takeaways:
[1:03] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces his friend, Estie Starr.
[1:15] Estie is a marketer extraordinaire. She helps people with marketing who hate marketing. Sachin welcomes Estie and reads her bio.
[3:23] Estie was born and raised in New York. She started marketing at age 7 and started her first profitable business at age 10. She went to a business school in New York where she got a degree in marketing. Estie left a CIO job she loved in 2011 when a new executive took over her team and demoted her to his secretary.
[5:08] Estie had “this crazy dream” to build a consulting firm for small business owners. She built a company to six figures of profit in two years with no ad spending. Her specialty is an organic marketing strategy where you don’t spend money on ads. By 2019 they were staffed in seven time zones with clients on six continents. Her dream was to help everyone with their dream.
[6:34] Estie wanted to teach marketing at a college level but she dropped out of a master’s program because it would have decreased her income. Colleges don’t let you teach without a master’s degree. So she taught entrepreneurship in high schools and opened a business school online in 2019. Estie has faced discrimination for not having the “look” of a businessperson.
[9:37] The most common marketing mistake is trying to be everywhere and do everything. Don’t try to do all the things major companies do with their huge marketing budgets. They’re already successful You are just starting. Choose the path that works with your assets.
[13:35] You should be going after a clear path to conversions. The goal of marketing is the creation and communication of the value of your product or service to your target customer or client to convince them to buy. Your marketing creates value. Your messaging communicates value. You want to be talking to the right people and convince them to buy.
[16:09] Estie shows the difference between manipulating people to buy something against their will and explaining to them why they might want to get something and how it could help them. Estie shares a case study from a student. Selling is being enthusiastic about your offer of value to someone who sees the value leading to an exchange of value in return.
[19:09] “Bro marketing” may be authentic to the person doing it, but if you try to buy their formula and it’s not authentic to you, it falls flat. Estie has a snow cone stand analogy. Marketing that works has at least 10 moving parts. You might have only one. Estie lists some of the conditions that are necessary for your marketing to get conversions. Be authentic to yourself.
[23:00] Estie was asked to critique a website recently, but the person wanting the critique had no idea if a website would work for his service. Estie talked him into calling the first 20 people in his target group. If you can’t sell something on the phone, you can’t sell it online.
[24:35] Start by making sure you’re clear on your value proposition and your ideal target. You can’t market before you know them. Find your SWON strength: Speaking, Writing, One-on-one, and Networking. As a business owner, you have one or more of these skills strongly. If your skill is speaking, look for where you can speak. If you’re a writer, write. Leverage existing audiences.
[28:23] One-on-ones have the hardest challenge in getting a mass audience. First, sit down with your immediate network, especially any who have access to your audience. Tell them specifically whom you want to get in front of. If they know them, they will connect you to them. Estie shares a couple of examples of how this works.
[31:55] You are trying to reach your BEEs: the Body, Eyes, and Ears of your Audience. Where are they physically? What are they looking at? Ears are referrals. Your best referrals are the people in your world. Who are they dealing with? Your Queen BEEs are the organizations, institutions, and individuals that your BEEs flock to.
[36:19] Estie says if you are unwilling to share what you do because you don’t want to manipulate anybody or be salesy, you are withholding your gift from people who need it. You’ve got to know how to present your value offer. You need to be paid for your time or you can’t dedicate your life to your practice. Consider talking with people as a first date. Look your best.
[39:15] Estie offers a free three-day marketing success challenge on her website EstieStarr.com/FreeGift. That’s a great next step. If you get on a call with Estie, she will explore an offer with you, according to your budget and your ability. She has offers from hundreds to tens of thousands of dollars, depending on the scale and scope of what the company needs.
[40:06] Estie tells about a testimonial she received the day of this podcast.
[42:36] Estie cites the law of attraction and says if you’re out of alignment, you’re going to attract people who are out of alignment as well, and then you’re going to wonder why.
[43:18] Estie’s program has 12 steps she explains in terms of a flower. These include core branding concept, vision/mission, pitch, unique selling proposition, target audience, the problem you solve, positioning, product, price, promotion, graphical branding, and sales process.
[48:36] Estie explains how you establish a sales process that builds a self-sustaining sales cycle, which is the essence of an organic marketing strategy.
[49:13] Sachin invites everyone to get the gift from Estie’s website to reach more people in an impactful way so the world gets healthier and happier. Marketing doesn’t have to be difficult. Estie talks about the wrong sales process. People are interested, they come in, and then you run a sales prevention strategy! Make sure your tech works if you use tech.
[51:30] Sachin shares a case study of his events. An event that had a 10K register didn’t have as good an ROI as an event that had a 3K register because the event with 3K had an offer that was articulated and presented much more clearly and built up a rapport.
[52:28] Sachin encourages you to go back and listen again to the frameworks presented in this episode, take notes, and check your marketing strategy against it. Let these frameworks support you on your journey ahead.
[53:54] Estie shares her contact information. She notes that she has been absent from social media for a while, but the content is timeless, and she is coming back to post more.
Mentioned in this episode
Perfect Practice Live
NASDAQ
Tribe For Leaders Mastermind
Kevin Thompson
Entrepreneur
LinkedIn Influencers
Fiverr
Upwork
More about today’s guest Estie Starr
Estie Starr is an award-winning business consultant, exceptional marketing strategist, avid speaker, and the founder of Strand Consulting, a multinational business consultancy that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide you so that you can bring your vision to life with a lot more ease.
Estie has been a certified professional coach for over 12 years and she pours all her experience into her work, making her services highly valuable and effective to anyone who seeks them. Through Strand Consulting, Estie can help small business owners around the world by providing business and marketing strategies that will allow them to launch and scale their businesses.
Links:
Estiestarr.com/freegift
On Instagram: @estiestarr
On Linkedin: EstieStarr
Podcast: Business Breakthrough Podcast with Estie Starr
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
To set up a practice clarity call and opportunity audit
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
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