Episodes
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Are you ready to grow your podcast audience and reach listeners you’ve never tapped into before? In this episode, we dig into the latest and most effective marketing techniques to expand your show’s reach. From creative social media strategies to leveraging unique platforms and partnerships, we explore actionable tips that can help you attract new listeners. Tune in to learn about 10+ innovative podcast marketing techniques!
Today's Hosts: MacKenzie Bennett and Todd Cochrane
Here are some innovative and fresh strategies to market a podcast to new listeners, tapping into unique digital spaces, interactive content, and community-driven engagement:
1. Interactive and Personalized Audio Clips
Dynamic Audio Clips: Create short, personalized audio previews using platforms like Headliner or Audiogram. Share these clips on social media with captions that directly engage the viewer, like “Ever wondered how to…? Listen to this quick tip!”
Interactive Audio Experiences: Use tools like Descript to make interactive, editable transcripts or snippets, allowing listeners to engage with your podcast before committing to a full episode. Add clickable timestamps or key highlights to make clips more engaging.
2. AI-Powered Recommendations and Voice-Activated Marketing
Podcast AI Tools: Blubrry's podcast AI tools allow podcasters to plan, produce, and promote their show seamlessly from their publishing dashboard.
Podcast Recommendations with AI: Use AI-based recommendation engines, like those in Goodpods or Podchaser, to increase your reach. Engaging in communities that leverage AI for podcast discovery allows listeners to find your show through shared interests and listening behavior.
Voice Assistant Marketing: Optimize your podcast to be found through voice search on platforms like Google Assistant, Alexa, and Siri. For instance, “Hey Alexa, play the latest episode of [Podcast Name]!” prompts listeners to find you easily through voice commands.
3. Collaborative Playlists with Other Podcasters
Cross-Podcast Playlists on Spotify: Collaborate with similar podcasts to create themed playlists on Spotify or Apple Podcasts. Curate episodes that cover complementary topics, and promote the playlist across each podcast’s platforms.
Collaborative “Best Of” Episodes: Work with other podcasters to create a collaborative episode featuring clips from each show. Make it a fun, joint project that gives listeners a sampler of several podcasts.
4. Interactive Content on Social Media
Polls, Quizzes, and Games: Design social media content that’s interactive and aligns with your podcast’s theme. Run polls, quizzes, or mini-games related to your latest episode to engage your audience in a fun, low-commitment way.
Live “Ask Me Anything” (AMA) Sessions: Host live AMAs on Instagram, Twitter, or LinkedIn, answering questions about recent episodes, upcoming guests, or behind-the-scenes stories. Promote it as a way for new listeners to get to know the podcast.
5. Geotargeted Ads and Local Marketing
Location-Based Advertising: Use geotargeting on platforms like Facebook, Instagram, or Spotify to reach listeners in specific areas, especially if your podcast has local or regional appeal.
Collaborate with Local Businesses: Partner with local businesses or events, offering small “ad” segments in exchange for them sharing your podcast through their own social media or email newsletters.
6. Cross-Platform Content Diversification
TikTok and Reels Content: Create short, highly engaging clips specifically for TikTok and Instagram Reels, capturing funny moments, hot takes, or teasers of upcoming guests. Ensure the clips include captions or graphics to grab attention even without sound.
LinkedIn and Niche Community Forums: For professional or topic-specific podcasts, LinkedIn can be a goldmine for reaching new listeners. Share insights, episode highlights, or exclusive tips in posts and groups related to your niche.
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It is unofficially the holiday season and today we're here to discuss the ways in which podcasters can participate in any way they can. Giving back to the community around Thanksgiving is a meaningful way for a podcast to show appreciation to listeners, guests, and supporters.
Today's Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett
Here are some ideas to create a Thanksgiving Give-Back theme:
1. Charity Shoutouts and Partnerships:
Highlight Local or Relevant Charities: Dedicate an episode to featuring charities or organizations that resonate with your podcast’s niche. Share their stories, invite representatives to speak, and encourage listeners to donate or get involved.
Charity Sponsorship or Matching Donations: Pledge a portion of your podcast’s sponsorship revenue for the month to a chosen charity, or match listener donations up to a certain amount. Announce the initiative and encourage listeners to join in, creating a collective effort to make a difference.
Create a Donation Drive: Collaborate with your listeners to raise funds for a specific cause. Provide incentives, like shoutouts on the show, for those who donate, or set a community goal and celebrate together if it’s reached.
2. Give Back Through Special Listener Content:
Audience Appreciation Episodes: Host an episode dedicated to thanking your listeners. Include shoutouts, listener-submitted stories, or even “fan of the year” awards. Show your gratitude for the community that keeps your podcast going.
Listener Q&A or Story Submission Episode: Invite listeners to submit questions, stories, or ideas and feature them in a special episode. This could be stories of gratitude, memorable Thanksgiving moments, or reflections on your podcast’s theme.
Fan-Generated Content: Let listeners take part in the show by submitting their own clips, answering a question, or sharing a message. Compile these into a community-driven episode that highlights the diversity and voices of your audience.
3. Thanksgiving Giveaways and Contests:
Gratitude Giveaway: Run a giveaway for loyal listeners, featuring prizes that relate to your podcast’s niche or audience interests. This could be exclusive podcast merchandise, gift cards, or a chance to be a guest on your show.
“Nominate a Friend” Contest: Encourage listeners to nominate someone they think deserves a reward, whether it’s a small cash prize, a gift card, or a custom podcast shoutout. This promotes community spirit and allows listeners to support each other.
Share-the-Love Challenge: Set up a “pay it forward” challenge encouraging listeners to do something kind in their community. Have them share their acts of kindness on social media with a unique hashtag, and share some of the best on your show.
4. Host a Thanksgiving-Themed Livestream or Virtual Gathering:
Virtual Thanksgiving Meetup: Host a live-streamed Thanksgiving hangout where you and your listeners can chat, share stories, and express gratitude. Invite special guests, answer listener questions, and make it an interactive event.
Live Charity Stream: Set up a live charity stream where listeners can donate in real-time to a cause while enjoying a special Thanksgiving-themed podcast episode or Q&A. This is also a great chance to feature notable guests, making the event feel special.
Host a “Friendsgiving” Roundtable: Bring together past guests or members of your podcast community for a Friendsgiving episode. Each guest can share something they’re grateful for in podcasting, creating an atmosphere of appreciation and warmth.
5. Community Projects and Volunteering:
Organize a Local Volunteer Event: If your podcast has a strong local following, consider organizing a volunteer day where you and listeners can give back together, like a food drive, community cleanup, or charity event.
Encourage Volunteering Through the Show: If in-person events aren’t feasible, encourage listeners to participate in virtual or l... -
Missing episodes?
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Podcasters know that video podcasting is quickly growing and they want to be part of the hype, but how does one jump on this effectively? Today, the Blubrry team goes into detail on to not only create video episodes but to do so well. From recording to editing to publishing, we take you through 15 tips on how to get your best video episode yet!
Today's Hosts: Mike Dell and Todd Cochrane
Editing a video podcast involves balancing both audio and visual elements to create a polished and engaging final product.
Here are some tips to streamline the process and enhance the quality of your video podcast:
1. Prioritize Clean Audio First
Audio Cleanup: Start by cleaning up the audio track, as clear sound is essential for podcast listeners. Remove background noise, reduce echo, and apply EQ and compression to balance levels.
Sync Audio and Video: If you recorded audio separately, sync it to the video right away to avoid drift. Use claps, hand movements, or syncing markers for easy alignment in the editing software.
2. Choose Simple, User-Friendly Software
Select an All-in-One Tool: Programs like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve offer powerful editing capabilities for both video and audio. For simpler edits, tools like iMovie or Descript (which has both video and audio editing features) can work well.
Use Templates or Presets: Many editing software options come with built-in templates for intros, lower thirds, and transitions, which can save time and ensure a consistent look across episodes.
3. Use Multi-Cam Editing for Multiple Angles
Switch Angles for Engagement: If you have multiple camera angles, use your editing software’s multi-cam feature to easily switch between shots. Changing angles keeps the viewer’s attention and creates a more dynamic viewing experience.
Emphasize Reactions: Switch to close-up angles during key moments, like when someone laughs or makes an impactful point, to capture facial expressions and enhance engagement.
4. Add Visual Interest with Graphics and Overlays
Include Lower Thirds for Speaker Names: Adding lower thirds with speaker names or topic headers makes it easy for viewers to follow who is speaking or understand the segment focus.
Use Animated Overlays for Emphasis: Use simple graphics or animations (like arrows, text pop-ups, or icons) to highlight key points, jokes, or important moments. Keep them subtle and relevant to avoid distracting viewers.
5. Incorporate B-Roll and Visuals to Enhance the Story
Use B-Roll to Illustrate Points: B-roll footage, images, or screen recordings relevant to the conversation add visual depth and context. For instance, if a guest mentions a specific event, you can overlay relevant visuals to keep viewers engaged.
Add Text Overlays or Key Quotes: Highlight essential points or quotes with on-screen text, reinforcing key takeaways for viewers.
6. Keep Transitions Simple
Stick to Clean Cuts or Fades: For a polished, professional look, use simple cuts or crossfades between scenes. Avoid fancy transitions like star wipes or 3D effects, as they can look dated and distract from the content.
Use Jump Cuts Sparingly: Jump cuts (where you cut to different parts of the same shot) can help trim unnecessary pauses or filler words, but overuse can make the video feel choppy. Use them only when they improve pacing.
7. Optimize for Different Platforms
Consider Aspect Ratios: Most platforms (like YouTube) use a 16:9 ratio, but shorter clips for Instagram Reels or TikTok should be in a vertical 9:16 format. Edit shorter, engaging highlights in these formats to promote on social media.
Create Engaging Thumbnails: Design a thumbnail that features your podcast logo, guest faces, or a key topic to grab attention. Use contrasting colors and large, readable text.
8. Adjust Lighting and Color Correction
Balance Brightness and Contrast: Make sure the lighting is consistent across shots, -
Happy Halloween from Podcast Insider!
Join Mike Dell and Dave Clements from the Blubrry team as they recount the most haunting experiences in podcasting in this Halloween special. From forgotten "record" buttons to complicated RSS feeds, each story offers insights and lessons that every podcaster can appreciate. Listen in for laughs, shivers, and valuable tips to help you avoid these common podcasting pitfalls.
Dave's Podcasting Missteps
Interview fail: forgot to hit record on a Geek This! interview with a filmmaker.
Unexpected guest struggles: a voice actor on PGwS was unprepared for her D&D role.
Mike's Customer Horror Stories
"Be Everywhere" strategy gone wrong: a customer juggling multiple podcast hosting platforms.
Unintended mishap: a major podcaster’s Apple listing went down due to keyword stuffing—just as he scored massive publicity.
Lessons Learned
Always check your equipment before recording.
Stick with a single, consistent RSS feed to avoid confusion and delays.
If moving to a new website platform, consult Blubrry support for a smooth transition.
What podcasting nightmare have you experienced that you can share with the team so that we can warn our podcast community?
Listen now to discover how to turn these horror stories into useful podcasting tips! 🎙️
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Today's Hosts: Mike Dell and MacKenzie Bennett
There are several common barriers that stop people from starting a podcast, ranging from technical concerns to personal fears. This podcasting paralysis stops many from finally getting their show out there and today, we are here to alleviate those anxieties and dissecting how to fix them.
By addressing these concerns—through education, planning, and embracing imperfections—potential podcasters can overcome these barriers and successfully launch their shows. We at Blubrry know that you can overcome podcasting paralysis.
Here’s a succinct list combining the common barriers to starting a podcast and ways to overcome them:
1. Fear of Failure or Rejection
Self Doubt and Fear of Negative Feedback
Overcome it by: Embracing imperfection, expecting small audiences at first, and viewing feedback as a growth opportunity.
2. Technical Challenges
Lack of Knowledge and Fear of Technology
Overcome it by: Starting with minimal equipment and learning as you go. Use free resources like tutorials and online communities.
3. Time Commitment
Perceived Time Burden and Balancing Other Responsibilities
Overcome it by: Setting a manageable schedule, batching episodes, and outsourcing tasks when needed.
4. Financial Concerns
Cost of Equipment and Ongoing Subscription Fees
Overcome it by: Using affordable, entry-level equipment and free podcasting tools like Audacity to reduce initial costs.
5. Content Uncertainty
Not Knowing What to Talk About and Lack of Audience Clarity
Overcome it by: Planning topics ahead and focusing on subjects you're passionate about to create consistent, engaging content.
6. Perfectionism
Striving for the Perfect Setup and Overplanning
Overcome it by: Taking action with what you have and understanding that improvement comes with practice, not perfection from the start.
7. Imposter Syndrome
Feeling Unqualified and Comparing to Established Podcasts
Overcome it by: Focusing on your unique perspective and understanding that everyone’s expertise grows with experience.
8. Fear of Being on the Microphone
Stage Fright and Voice Insecurities
Overcome it by: Just do it. Practicing regularly and reminding yourself that content value matters more than having a “perfect” voice.
9. Lack of Immediate Results
Expecting Instant Success and Ease of Growth
Overcome it by: Focusing on gradual growth and redefining success as personal improvement or audience connection rather than instant numbers.
10. Uncertainty About Promotion
Marketing Challenges and Limited Budget
Overcome it by: Starting with simple organic growth through social media and collaborations, and automating where possible.
11. Fear of Consistency
Commitment Anxiety and Burnout Concerns
Overcome it by: Creating a sustainable routine and keeping your goals realistic to avoid burnout.
12. Misconceptions About the Podcasting Space
Thinking the Market is Saturated and Belief That Only Celebrities Succeed
Overcome it by: Focusing on what makes your podcast unique and seeing other podcasters as collaborators, not competitors.
13. Lack of Support
No Collaborative Partners and Minimal Encouragement
Overcome it by: Joining podcasting communities or working with a partner for support, motivation, and collaboration.
14. Legal Concerns
Copyright Issues and Sponsorship and Monetization Rules
Overcome it by: Educating yourself on copyright laws and podcast monetization through free resources and legal guides.
By addressing these concerns with the right strategies, aspiring podcasters can confidently launch and grow their shows.
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. -
Audiosigma's Podmobile
In today's episode, we take a look at the world of podcasting gear! Covering equipment and podcast setups for those just starting out or those looking to upgrade. Mike and Todd talk about microphones, mixers, and video setups to help you achieve great audio (and video) quality without breaking the bank. Plus, at the end of this episode Mike chats with Fernando Pires, the inventor of Audiosigma products, about some exciting innovations in podcasting tech!
Today's Hosts: Mike Dell and Todd Cochrane, featuring an interview with guest, Fernando Pires
Podcasting gear can be expensive or cheap; your choice depends on how you plan to record your audio (or video). It’s much easier to get high-quality audio today than it was back in the day.
Microphones
The first and most important thing you need as a podcaster is a microphone. Today, there are many options to consider. Here is a list of microphones and approximate cost (lowest to highest) that we recommend:
Samson Q2U / Audio Technica ATR 2100 USB/XLR: $50-80
Can use USB or XLR
RØDE PodMic USB: $199
Can use USB or XLR
Shure MV7+ USB/XLR: $275
Can use USB or XLR
Electrovoice RE320 XLR only: $299
Requires an XLR mixer or interface
Heil PR40 XLR only: $349
Requires an XLR mixer or interface
Shure SM7B XLR only: $399
Requires an XLR mixer or interface
Requires a decent pre-amp
Electrovoice RE20 XLR only: $450
Requires an XLR mixer or interface
Requires a decent pre-amp
We emphasize not using condenser mics unless you have a professional recording environment. One suggestion to start with, do not use a condenser mic unless you really know what you are doing and have the right recording environment (quiet and soundproofed). And remember, friends don't let friends podcast with a blue yeti.
Mixers and Interfaces
You can get a USB interface for XLR mics. Just beware that some of the mics listed require quite a bit of pre-amp to drive them. If you are going to record with more than one person in the room or via zoom or something like that, you will want a bit more than just a USB interface.
Choosing the right interface or mixer depends on how many people are involved and your setup.
Focusrite Solo - 1 Microphone XLR to USB
Focusrite also makes 2 mic interfaces and more
Good for simple use of XLR mics on the computer with USB
Does not work well with high powered mics without an additional pre-amp like the Cloudlifter or Fethead
Mackie (or other) analog mixers
You will need an Analog to USB adaptor to work with a computer
VERY flexible with mixing in different sources
A lot of wires!
A bit of a learning curve but still an excellent option for some users
Rodecaster - all three models. Rodcaster Pro, Rodcaster Pro II and Rodcaster Duo
Full mixer board plus onboard recorder, cart rack, USB interface and more
Much simpler to operate
Amps are good enough for all mics. No need for an external pre-amp
Zoom PodTrak P4
Very portable
Simple to use
Up to 4 XLR mics
Built-in recorder
MikeHero DSP by AudioSigma
Simple, VERY high quality sound for 1 mic
USB interface
Works with iPhone, iPad, or computer (likely Android too)
Great pre-amp
PodMoble DSP by AudioSigma
Simple, VERY high quality sound for 2 mics
Able to string more together if you need more mics at your location
USB interface
Works with iPhone, iPad, or computer (likely Android too)
Great pre-amp
Mike's conversation with Fernando Pires, the inventor of AudioSigma products, dives into his approach to creating simple yet powerful audio solutions for podcasters. Stick around for this insightful discussion at the end of the episode.
Video Options for Podcasters:
Like audio, video setups can be simple or elaborate.
USB Webcams and Older Camcorders with USB out are budget-friendly options. -
In this episode, we explore our latest innovation, Pod2Vid, a tool designed to convert your podcast into a compelling video format. Whether you're aiming to reach a broader audience on YouTube or other video platforms, Pod2Vid simplifies the process by transforming your audio episodes into engaging video content with just a few clicks. Todd, Mike and MacKenzie cover how it works, its advantages for podcasters looking to expand their audience, and share tips on maximizing its potential. Tune in to discover how Blubrry’s Pod2Vid (part of the Thrive Bundle) can enhance your podcasting journey!
Today's Hosts: Mike Dell, MacKenzie Bennett and Todd Cochrane
With YouTube ranking as the second largest search engine globally, the shift toward video content is undeniable. More and more consumers are increasingly turning to YouTube for entertainment, information, and podcasts. By converting their audio content to video, podcasters can access a wider audience, opening the door to countless new listeners and viewers.
Why Use Pod2Vid?
Broaden Your Audience: Cater to both audio and visual content consumers by offering dual-format availability.
Enhance Engagement: Video content, complemented by relevant visuals, captivates audiences and enhances the listening experience.
Boost Visibility: Tap into YouTube’s extensive user base and enhance your podcast’s discoverability.
Affordable and Accessible: Exclusively available to Blubrry Thrive Bundle customers, Pod2Vid is an economical solution for podcasters at any stage.
How Pod2Vid Works
Upload Your Audio: Begin by uploading your podcast audio to Pod2Vid. The platform supports all standard audio formats, ensuring a smooth start.
Select Your Images: Enhance your podcast by choosing images that align with each chapter. Options include:
Use Blubrry’s AI: Leverage Blubrry’s AI to generate relevant images based on your podcast's content.
Upload Your Own: Add specific images that capture the essence of your content.
Access Unsplash: Choose from a vast library of high-quality, royalty-free images through Pod2Vid’s integration with Unsplash.
Customize Your Video: Pod2Vid automatically synchronizes your selected images with your podcast's audio, allowing for seamless transitions between chapters. Preview your video, make adjustments, and finalize it for export.
Publish to YouTube and Beyond: Once your video is ready, Pod2Vid streamlines the process of publishing it to YouTube or other video-sharing platforms so you can focus on creating compelling content.
Thanks for listening! We hope you will give Pod2Vid a try with the Thrive Bundle. Our last piece of advice is to subscribe to our show on your favorite podcast app and be sure to come back next week for another episode!
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Consider what can be done to improve your podcast - whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of today's recommendations would work best for you and your podcast to not only be easier for you but better for your audience.
Today's Hosts: MacKenzie Bennett and Todd Cochrane
It's the beginning of a the last quarter of the year, now is the time to start doing a handful of quarterly podcast tasks to ensure your podcast success.
Quarterly Podcast Tasks
1. Review Analytics
Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience.
Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth.
2. Reassess Content Strategy
Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments.
Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more.
3. Plan Future Content
Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends.
Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones.
4. Engage with Your Audience
Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of.
Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions.
5. Optimize Marketing and Promotion
Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods.
Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences.
Experiment with Ads: If you haven’t already, consider paid advertising or promotional partnerships to grow your audience.
6. Monetization Check
Assess Sponsorships: Review current sponsorships or ads to see if they’re meeting expectations. Reach out to new potential sponsors if your audience size has grown.
Evaluate Merchandise or Donations: If you’re using listener support methods like Patreon or merchandise sales, assess their performance and look for new ways to enhance this revenue stream.
7. Update Your Podcast Platform
Improve Show Notes and SEO: Review your show notes, titles, and descriptions to ensure they’re optimized for search engines and discovery on podcast directories.
Refresh Artwork and Branding: Consider updating your podcast cover art, logo, or branding elements if necessary to keep your podcast visually fresh and appealing.
8. Technical and Production Review
Evaluate Equipment and Software: Check if any part of your recording setup needs upgrading, whether it’s hardware (microphones, headphones) or software (editing tools, hosting services).
Assess Workflow: Streamline your recording and editing processes to make them more efficient. Consider automation tools or outsourcing if tasks are taking up too much time.
9. Set New Goals
Growth Goals: Set specific and measurable goals for the next quarter, such as increasing downloads by a certain percentage, engaging more on social media, or growing email subscribers.
Content Goals: Challenge yourself to try new types of content, formats, or guest appearances to keep the show evolving. -
In this special episode of Podcast Insider, Todd Cochrane and the Blubrry team celebrate 20 years in podcasting a little early for International Podcasting Day. Join Todd, Barry Kantz, Brian Yuhnke, Cathy Beuten, and Mike Dell as they reflect on the early days of podcasting, the founding of Blubrry, and how the industry has evolved over the years. Hear stories of how Blubrry was built by podcasters for podcasters, from the first days of podcast monetization to the growth of podcast hosting and statistics services.
The team shares their thoughts on the future of podcasting, the role of AI, and the importance of authentic storytelling. Whether you're a seasoned podcaster or just starting out, this episode is packed with insights, lessons, and inspiration from the pioneers of the podcasting world.
Today's Hosts: Todd, Barry, Brian, Cathy and Mike
The Biggest Takeaways:
Blubrry (originally RawVoice Inc.) was built by podcasters for podcasters, with a focus on supporting creators from day one.
The podcasting industry has grown dramatically, and Blubrry has evolved along with it, offering tools like PowerPress, podcast stats, and hosting services.
AI is becoming a significant part of the podcasting landscape, but the human voice and authentic storytelling remain crucial.
Blubrry continues to innovate while staying true to its roots, providing flexible, creator-focused services without external investment.
Blubrry Podcasting Resources:
Blubrry Podcasting - Explore Blubrry’s suite of podcasting services
Podcast Insider Blog - Stay up to date with Blubrry’s latest news and insights
PowerPress Plugin - A WordPress plugin for podcast publishing
Todd Cochrane’s Geek News Central site - A personal reflection from Todd on Blubrry’s journey
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Replacing the Bad Podcast Advice with the Good
Mike and MacKenzie from Blubrry are here to dissect some of the worst podcasting advice out there - but of course include the better ways to treat yourself and your podcast instead. Each don't comes with a side of what to do instead and please remember, each podcaster is different.
Take this as seriously as you’d like - but we’re here to explain exactly why the following pieces of advice are simply bad for you and your podcast. Without further ado, join us as we discuss the top 10 worst pieces of advice for your podcast.
Todays Hosts: Mike Dell and MacKenzie Bennett
#10: “All You Need is Passion, Equipment Doesn’t Matter”
Why it’s bad: Yes, passion is crucial, but listeners can tell if you’re recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners.
Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional.
#9: “More Episodes = More Success”
Why it’s bad: Releasing multiple episodes every week won’t matter if the content isn’t good. Quality over quantity is the key to success.
Better advice: Stick to a manageable release schedule that allows you to create quality content consistently.
#8: “Don’t Bother with Editing, Raw is Real”
Why it’s bad: While authenticity is important, long pauses, filler words, or awkward moments aren’t entertaining. Editing helps tighten the flow and keep listeners engaged.
Better advice: Edit for clarity and flow, even if you want to keep it conversational.
#7: “You Don’t Need Show Notes or a Website”
Why it’s bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth.
Better advice: Always include detailed show notes and have a basic website to direct listeners for more information.
#6: “If You Build It, They Will Come”
Why it’s bad: Simply launching a podcast doesn’t mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience.
Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base.
#5: “Monetize Right Away!”
Why it’s bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic.
Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience.
#4: “Just Copy What’s Popular”
Why it’s bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows.
Better advice: Find your unique voice and perspective; that’s what will draw in listeners.
#3: “Focus on Going Viral”
Why it’s bad: Chasing virality often leads to gimmicky content that doesn’t retain a loyal audience. A single viral moment doesn’t guarantee long-term success.
Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit.
#2: “Make Your Podcast for Everyone”
Why it’s bad: Trying to appeal to everyone often means your content is too broad and doesn’t resonate with a specific audience. A niche is key to growing a dedicated following.
Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners.
#1: “Don’t Bother with Marketing—Just Focus on the Content”
Why it’s bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed.
Better advice: Always include marketing as part of your podcasting strategy. Use social media, collaborations, and even word-of-mouth to grow your audience.
Thanks for listening! -
Best practices for repurposing your video for your podcast
Today, the Blubrry team provides their perspective on the art and science of content repurposing to elevate your podcast strategy. Discover how to take your existing podcast episodes and transform them into valuable assets across various platforms, reaching new audiences and maximizing your podcast's potential. Use these tips to create a smarter, more efficient workflow. Tune in and learn how to breathe new life into your podcast episodes with strategic repurposing!
Why Repurposing Video for Podcasting is a Smart Strategy
• If you make video content, it is an efficient use of that video in some way for your audio podcast.
• Using your video content for audio podcasting will expand your distribution to all of the podcasting platforms and apps where it would not be available if just video on YouTube or Rumble or Twitch.
• Creating multiple touchpoints for your brand.
• Enhancing SEO through video and audio formats.
Types of Video Content to Repurpose
• Webinars or Live Streams (long-form content).
• YouTube or Rumble videos (how-to guides, tutorials).
• Interviews, guest appearances, and virtual panels.
• Social media videos (Instagram Lives, TikTok, Facebook, etc.).
Best Practices for Converting Video to Podcast Audio
• Audio Quality Matters: Please do not ignore this in your video! Ensure good audio quality in the original video.
• Editing for Audio-Only: Remove any visual-dependent content (cut sections that don’t translate well to audio)
• Add New Intros/Outros for the audio version
• Add custom context for podcast listeners who weren’t part of the video experience.
• Adapt Content for an audio Podcast Audience
• Describe any visuals that may not make sense in an audio format.
• Keep pacing in mind—video might move slower because it’s visual; adjust for audio listeners.
Tools and Techniques for Efficient Repurposing
• Software options for converting video to audio (like Audacity, Descript).
• Using AI tools to generate show notes, transcriptions, or social media posts based on video content.
Repurposing Beyond Just the Audio
• Tell the audience in the video and audio versions that the episode exists in both formats and how to find each.
• Share clips on social media platforms (short video snippets or audio teasers).
• Include both formats in newsletters.
• Encourage cross-promotion between video and audio platforms.
Common Pitfalls to Avoid
• Ignoring audio quality in video recordings.
• Leaving too much visual-dependent content in the audio version.
• Not tailoring the content for the podcast audience (assuming they can see what video viewers can).
• Over-editing or under-editing the original video content.
Thanks for listening! We will be back next week with another Podcast Insider and it’s going to be a good one!
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
We think private and premium podcasting are so important and helpful in today's landscape of podcasting formats that we're rerunning this episode for you.
Private and Premium Podcasting Use Cases
Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.
Today’s Hosts: Todd Cochrane and Mike Dell
We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting. Check out our Private Podcasting and Premium Podcasting offerings on our website.
Why You Should Use Private or Premium Podcasting by Blubrry
Private podcasting offers a highly secure method for communicating with your team members effectively.
Use cases:
Proprietary business information for companies and organizations
Employee communication (instead of memos)
Membership information for an organization or club
Training videos and other information for onboarding employees or members
Pros:
More secure
Dedicated app for listening/viewing content
Dedicated page (PWA) for listening/viewing content
More control over who listens
Cons:
Higher cost
The inability to subscribe in “normal” podcast apps
Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.
Use cases:
To monetize a show that is popular without the need for advertising
You can offer ad free versions of your show to subscribers
You can have early access for subscribers
Publish bonus content for your free podcast if people subscribe
Pros:
Less costly than private
Ability to subscribe in podcast apps
Can be done on your own domain
More control of the look and feel
Cons:
Less secure
Harder to manage (in most cases)
Requires another plugin (membership plugin) to implement on WordPress
Both private and premium podcasting are great solutions to navigating online relationships with listeners, necessary in a remote world.
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
In this encore episode of Podcast Insider, we review best practices when navigating industry events. In this retro-but-still-relevant episode, hosts Todd Cochrane, Mike Dell and MacKenzie Bennett share their extensive experiences and practical tips about attending industry conferences. The episode opens with Dell briefly introducing their experience at the Podcast Movement conference in Washington, D.C. last week.
Recent Experience - Mike opens with insights from the Podcast Movement conference in Washington, D.C.
Flexibility at the Event - Todd underlines the value of adaptability for spontaneous engagements and social events at conferences.
Real-Life Examples
- Mike talks about gaining listeners by attending a niche event related to his "Fast Food History" podcast.- Todd discusses how attendance at CES and DragonCon enhanced connections and podcast reach.
Building Credibility and Network
- Importance of press passes highlighted.
- Todd mentions a successful networking example with GoPro at CES.
Practical Tips for Industry Events
- Wear comfortable shoes.
- Stay hydrated and manage health.
- Be prepared but open to new opportunities.
Networking Importance
- MacKenzie and Mike tout networking as key to gaining speaking opportunities and insights.
Production and Content Creation Insights
- Challenges and strategies for live broadcasting at events like CES and post-production efforts discussed.
Advice for New Conference Attendees
- Dress comfortably, manage time efficiently, keep devices charged, and maintain health with hand washing and sanitizing.
Looking Forward
- It's good to start with local events and progress to national conferences.
- Invite listener engagement through upcoming events and their website for more resources.
Episode Conclusion - Todd encourages maximizing conference experiences for personal and podcast growth.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Podcast Websites: What Do You Need in 2024?
As the podcasting landscape becomes increasingly competitive, a dedicated website is no longer just a digital hub but a vital tool for podcasters. It serves as the central point for audience engagement, brand building, and content monetization. In 2024, having a well-designed, fully functional podcast website is essential for creators looking to stand out, enhance discoverability, and create a lasting connection with their listeners.
Creating a website for a podcast offers several benefits and serves multiple purposes, enhancing the podcast's reach, engagement, and overall success. We at Blubrry HIGHLY recommend a website, but we will also talk about why you might not want a podcast website.
Today's Hosts: Mike Dell and Todd Cochrane
Reasons for a Podcast Website:
A central hub for your show - Moonbase Alpha!
There is no better place to send your listeners than YOUR site.
If you disappear from one of the apps, people know where you are.
SEO
Feeding the search engines is going to help you get found when someone searches your subjects and guests.
Allows you to write better show notes that can be found by the search bots.
Branding
Having your own website gives you total control over your branding.
Engagement
Having a forum, contact form, and email list signup on your website gives your listeners a place to interact with you and your show
Monetization
Your own site gives you a place to promote your sponsors, sell merch, sell your own consulting services and other things like Adsense ads
Extra content
Blogs
Video
Transcripts
Additional resources
Analytics (web)
You can setup Google Analytics or another web analytics system and get some more information about how you listeners and web visitors use your site.
A place to put…
Your podcast player(s)
Episode Archive or playlist player
Expanded show notes
Contact info
Announcements
Merch store
Ads
Your services/products
Why you might NOT want a website
Short on Time
Maintaining a website CAN take some time
Technical Skills
Not everyone is cut out to build a website, But it’s not as hard as you might think
Cost
Domains
Web hosting
Blubrry will give you a website with podcast hosting
Focus on Core content (the audio)
You just want to do the show and not mess with the rest
Keeping it simple
Social Media
If you already have a big following on social media and that is where your listeners interact with you
Thanks for listening! Check back next week for another Episode of Podcast Insider!
Subscribe & Follow:
Subscribe to our podcast for more insights and updates.
Follow us on social media for the latest news and tips!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
The Blubrry Thrive Bundle offers a comprehensive suite of tools designed to enhance your podcasting experience, making it easier to create, promote, and analyze your content.
Today's Hosts: Todd Cochrane and MacKenzie Bennett
Here are some key benefits of Blubrry's Thrive Bundle:
Podcast AI Assistant (PAI):
Episode Planning: Assists with generating intelligent episode topics, guest questions, and bios.
Post-Production: Creates transcripts, suggests titles, generates show summaries, bullet points, and episode art.
Social Captions: Crafts platform-specific promotional content to extend your reach.
Clip Highlights: This feature will allow the creation of promotional clips for social media.
Dynamic Ad Insertion:
Enables pre-roll, allowing you to monetize your content more effectively.
Supports multiple campaigns and provides real-time performance metrics to optimize advertising efforts.
Advanced Podcast Metrics:
Episode Comparison: Compare the performance of up to five episodes to identify trends and optimize content strategies.
Listener and Subscriber Data: Unique metrics to track your show's growth and adjust strategies accordingly.
Average Daily Plays: Insights into your podcast’s growth and long-term consumption trends (Blubrry Podcasting) (Blubrry Podcasting).
Event Tracker: Coordinate critical dates for your podcast and how it affects your stats.
Quicklinks Features:
Customizable links to direct your audience to various destinations such as your website, donation pages, and more.
Enhanced engagement features including external hyperlink support and analytics tracking (Blubrry Podcasting) (Blubrry Podcasting).
Apple Podcast Reviews Integration:
View and share your Apple Podcast reviews directly from the Blubrry stats dashboard, helping you to promote your podcast’s accolades on social media (Blubrry Podcasting).
Thrive Is Included in August
For the entire month of August all of our thrive features are available to any hosting customer
We are constantly adding new features to the Thrive Bundle
Affordable after the fact, for an additional $10 a month
Overall, the Thrive Bundle aims to streamline your podcast production and promotion processes, allowing you to focus more on creating high-quality content and engaging with your audience (Blubrry Podcasting) (Blubrry Podcasting).
For more details, you can visit the Blubrry Thrive Bundle page and the related blog posts on their website.
Subscribe & Follow:
Subscribe to our podcast for more insights and updates.
Follow us on social media for the latest news and tips!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Tracking Podcast Milestones Just Got Easier with Blubrry's Event Tracker
In this episode, we dive into Blubrry's latest feature release—an Event Tracker integrated into our Podcast Statistics Dashboard. Designed to enhance your podcasting strategy, this new tool is a game-changer for podcasters looking to streamline their workflow, better understand their audience, and optimize their content planning.
Today's Hosts: Mike Dell and MacKenzie Bennett
Join us as we explore how this feature works, its benefits, and tips on how to make the most out of it.
Overview of Blubrry's Event Tracker
1. Benefits of the Event Tracker Calendar
Streamlined Workflow: Helps podcasters plan and track events, episodes, and promotional activities all in one place.
Audience Insights: Correlate spikes in audience engagement with specific events, such as marketing campaigns, guest appearances, or episode releases.
Content Planning: Offers a visual representation of past and upcoming content, aiding in better scheduling and content diversity.
2. How It Helps Podcasters
Data-Driven Decisions: Leverage detailed analytics to understand the impact of various events on podcast performance.
Enhanced Marketing Strategies: Ensure you reach your goals by planning and including crucial dates in our tracker so you can more easily analyze promotional tactics.
Time Management: Efficiently manage your podcasting schedule to avoid last-minute rushes and ensure consistent episode releases.
3. Practical Tips for Using the Event Tracker Calendar
Set Up Regular Events: Mark regular occurrences such as weekly episode recordings, special segments, or seasonal themes.
Marketing Efforts: Date all promotional activities, like social media campaigns, email newsletters, and ad placements, to see which strategies yield the best results.
Analyze Trends: Review historical data to identify patterns in audience behavior and adjust your content and marketing strategies accordingly.
4. Getting Started
Locate the podcast Event Tracker in the blue top bar of the stats dashboard.
A quick guide on setting up your first event.
The Event Tracker is a valuable tool for any podcaster looking to take their show to the next level. Whether you're aiming to grow your audience, refine your content, or optimize your marketing strategies, this feature provides the insights and organization needed to succeed.
Subscribe & Follow
Subscribe to our podcast for more insights and updates.
Follow us on social media for the latest news and tips!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Take Your Podcast With You
Welcome to another episode of the Podcast Insider, where we bring you tips, tricks, and insights to elevate your podcasting game. At some point you'll likely have to adjust your podcast due to travel for work, vacation or just a desire in a change of scenery. Recording on the go can be both exciting and challenging, but we're here to alleviate those fears. Join us as we dive into the essentials of mobile podcasting, from choosing the right gear and finding the perfect location to maintaining sound quality and managing technical issues. Get ready to learn how to podcast from anywhere and keep your content fresh and engaging, no matter where your journey takes you!
Recording a podcast while traveling can be a bit challenging, but with the right preparation and tools, it can be done smoothly. Here are the steps to follow:
Packing for a remote recording
Setup for a remote recording
For Solo Recording
Equipment
Portable Recorder or Computer (Phone would work too but not as well)
Microphone USB dynamic mics are best (ATR2100, Q2U or something like that)
Headphones
Windscreen if you are going to be outdoors
Don’t forget your cables and adapters!
Mic stand or mount if you need one
Camera, lights and mount if you are doing video
Solo recording on the road is much easier than multi-host or interviews (unless it is an in-person interview).
Make sure you are in a quiet environment or if you want ambient sounds, find a location that you will not be disturbed while recording.
For Multi-host Recording
Same sort of equipment as solo, but add to it for more than one host or guest
If in-person co-host or guest
Make sure to bring mics for everyone AND be able to connect them to your recorder. (The Zoom h-Series recorders can have 2-6 microphones plugged in)
Using one mic for two or more people CAN work, but is not as good as having one for each person.
If Remote co-host/guest:
Make sure you have the best internet connection you can.
Wired internet is better than Wifi or hot spotting your phone
Use remote recording software such as CleanFeed, Zencatr, Zoom or something that allows the recording to happen in the cloud.
Todd discusses mobile recording at a conference
Mike tells a story about podcasting in the car
Planning ahead allows you to continue producing your podcast while traveling. By preparing your content, choosing the right portable equipment, and finding a quiet recording location, you can maintain your podcast’s quality on the road. With a bit of organization and flexibility, you can seamlessly integrate podcasting into your travel routine.
Thanks for listening! Check back next week for another episode of Podcast Insider!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Offering insights into the implications of using AI-generated content.
Have you given AI a try yet when it comes to your podcast? Today, we are diving into the topic of copyright and the role of artificial intelligence in podcasting. Barry Kantz, General Counsel and CFO at Blubrry joins Mike to explore the legal intricacies and practical implications of using AI-generated content in your podcast. Featuring current trends and potential future legislation, this episode offers valuable insights for podcasters navigating the evolving landscape of content creation and copyright.
Tune in to learn how to protect your work and stay ahead in the industry.
Today's Hosts: Mike Dell and guest Barry Kantz
Mike and Barry kick off the episode discussing the intersection of copyright and AI in podcasting, offering insights into the implications of using AI-generated content.
Legal Considerations with AI and Copyright:
Barry delves into the legal landscape surrounding AI-generated content, emphasizing that under U.S. law, AI-generated content cannot be copyrighted as it is not created by a human.
The discussion references the famous "monkey selfie" case (Naruto v. Slater), which set a precedent that only humans can hold copyrights.
Practical Advice for Podcasters:
All podcasters should modify AI-generated content to make it their own and avoid potential legal issues.
This is important, understanding that AI-generated content, particularly text, is built on probabilities and not direct copying.
The Role of AI in Content Creation:
Growing use of AI in generating show notes, images, and even music.
AI-generated content can be useful, there are nuances and potential legal pitfalls, especially concerning copyright.
Future of AI in Podcasting:
The conversation touches on ongoing court cases and possible future legislation that may shape the use of AI in content creation.
Barry mentions that in Japan, AI-generated content can be legally owned, a contrast to the current U.S. stance.
Final Thoughts:
By acknowledging that while AI tools are becoming increasingly sophisticated, authentic human voices and emotions in podcasting remain invaluable.
Blubrry highly encourages podcasters to stay informed about legal developments and make informed decisions about using AI in your work.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
In this episode of Podcast Insider, hosts MacKenzie Bennett and guest Aaron Hope discuss effective strategies for using visual elements to market a podcast. They open by emphasizing the importance of incorporating design and aesthetics into podcast marketing to enhance listener engagement and share-ability across digital platforms.
Today's Hosts: MacKenzie Bennett and Aaron Hope
1. Social Media Graphics
Why Use Them:
Grab attention quickly in crowded social media feeds.
Convey key information about your podcast episodes.
Increase share-ability and engagement.
How to Use Them:
Create Episode Announcements: Design visually appealing graphics to announce new episodes. Include the episode title, a brief description, and where to listen.
Highlight Guest Appearances: If you have guest speakers, create graphics featuring their photos and names to attract their followers.
Share Quotes and Clips: Pull interesting quotes or clips from your episodes and pair them with relevant images or backgrounds to create engaging posts.
Tools to Use:
Canva
Adobe Spark
Pablo by Buffer
2. Promotional Videos
Why Use Them:
Videos are highly engaging and can convey more information in a short time.
They help to build a stronger connection with your audience through visuals and sound.
How to Use Them:
Teaser Videos: Create short teaser videos that highlight what listeners can expect from the next episode. Include key points or interesting segments.
Behind-the-Scenes Clips: Show the making of your podcast, interviews, and fun moments. This builds a personal connection with your audience.
Listener Testimonials: Compile short video testimonials from your listeners sharing their favorite episodes and what they love about your podcast.
Tools to Use:
Capcut
Wave.video
Adobe Premiere Rush
iMovie
3. Audiograms
Why Use Them:
Combine audio clips with visual elements to create engaging content.
Easily shareable on social media platforms.
Highlight key moments or interesting segments from your episodes.
How to Use Them:
Highlight Key Segments: Select impactful or intriguing segments from your podcast episodes and turn them into audiograms.
Promote New Episodes: Use audiograms to tease new episodes by featuring compelling sound bites.
Share on Social Media: Post audiograms on Instagram, Twitter, Facebook, and LinkedIn to reach a wider audience.
Tools to Use:
Headliner
Wavve
Audiogram
Tips for Effective Visual Storytelling
Consistency is Key: Maintain a consistent visual style and branding across all your graphics, videos, and audiograms. Use the same color scheme, fonts, and logo to build brand recognition.
Engage Your Audience: Ask questions, encourage shares, and respond to comments to foster engagement. Use visuals to create interactive content like polls and quizzes.
Track Performance: Use analytics tools to track the performance of your visual content. Pay attention to engagement metrics such as likes, shares, and comments to understand what resonates with your audience.
Stay Authentic: Authenticity builds trust. Show your personality and let your unique voice shine through in your visuals.
Concluding the episode, MacKenzie and Aaron emphasize the importance of consistency and authenticity in visual marketing. They encourage podcasters to maintain a consistent aesthetic that aligns with the podcast’s core message and brand identity. This consistency helps in building a recognizable brand across various platforms.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.... -
In this episode, MacKenzie and Mike discuss critical elements that may be missing from your podcast. They cover essential areas to enhance your podcast's success and listener engagement.
Being this is Episode 404, we figured it would be a good time for you (and us) to try and figure out what might be missing from your podcast.
8 Potential Gaps Holding Back Your Podcast's Success
1. Marketing and Promotion:
• Strategies for effective social media marketing
• Leveraging SEO for podcasts
• Collaborating with other podcasters for cross-promotion
• Utilizing email newsletters to engage listeners
• Paid advertising options and best practices
2. Audience Engagement:
• Techniques for increasing listener interaction
• Running contests and giveaways
• Creating a community around your podcast (e.g., Facebook groups, Discord servers)
• Responding to listener feedback and incorporating it into episodes
3. Technical Aspects:
• Advanced audio editing tips
• Best practices for remote recording
• Upgrading your podcasting equipment
• Troubleshooting common technical issues
• Backup strategies for recordings and files
4. Content Creation:
• Brainstorming unique episode ideas
• Structuring episodes for maximum impact
• Storytelling techniques for podcasters
• Incorporating multimedia elements (e.g., video, live streaming)
• Scripting versus improvisation: finding the right balance
5. Monetization:
• Different monetization models (ads, sponsorships, merchandise, Patreon)
• Approaching potential sponsors
• Pricing and negotiating sponsorship deals
• Creating exclusive content for paying subscribers
• Financial management for podcasters
6. Analytics and Growth:
• Understanding podcast analytics and metrics
• Tracking and improving listener retention rates
• Strategies for growing your listener base
• Analyzing competition and finding your niche
• Using feedback and data to improve your content
7. Legal and Ethical Considerations:
• Understanding copyright and fair use in podcasting
• Contracts and agreements with guests and collaborators
• Ethical interviewing and content creation practices
• Handling sensitive or controversial topics responsibly
8. Personal Development:
• Time management and productivity tips for podcasters
• Maintaining creativity and avoiding burnout
• Continuing education and staying updated with industry trends
• Networking with other podcasters and industry professionals
• Setting and achieving podcasting goals
We're sure all podcasters could come up with more things to check and make sure you are including in your podcast work-flow.
Thanks for listening! You can always find us at podcastinsider.com and of course, blubrry.com.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected] - Show more
