Episodes
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In this episode, RJ. gives a master class on digital marketing. If you’ve ever wondered the ins and outs of this field, or wondered if it would be right for your company, pay attention to what R.J. has to share. It’s a marathon, not a sprint! Strong digital presence takes time and agility to master. R.J. has been with Rev Local and only recently has shifted into a role that has enabled him to prioritize his morning time for exercise and engagement. He digs into his favorite scroll, #5 I will be master of my emotions - and the bookfield experiences that shaped his mindset today.
Want to join forces with our amazing partners? Click below to learn more about our partnership and become part of the squad.
Cardinal Senior Benefits
Southwestern Real Estate
Chapters and Key moments
00:00:00 - Start
00:24:43 - Marketing, Google Ads, SEO
00:44:14 - Keys to success?
00:49:39 - Lessons from Zig Zigler
01:15:38 - Off schedule?
01:29:09 - Lifestyle Shift
02:13:56 - The Sales Professor
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Eleven-summer bookman, Pasha Aleabov is our guest on the show! In this episode, he and Andres tell one great story after another. Pasha remembers moments on the bookfield (and in life) in brilliant details and is a gifted storyteller. From getting him to come to the US and sell that first summer, to key moments to keep him on the bookfield, the impact that him selling has had and will have on his family for generations to come, and all of the hilarious stories in between, this is great conversation.
Want to join forces with our amazing partners? Click below to learn more about our partnership and become part of the squad.
Cardinal Senior Benefits
Southwestern Real Estate
Chapters and Key moments
00:00:00 - Start
00:09:12 Getting Recruited
00:15:36 Moldovan Culture Values
00:22:37 Pressure To Make The Money
00:36:55 Hottest Summer In Arkansas
00:49:42 Things Start Working Out, English “clicked”
00:51:29 Be The Most Coachable Person Ever
01:17:33 What Happened That First Summer?
01:25:25 Key Moments
01:32:37 The Pacesetter
01:41:52 Best Summer?
01:43:12 What Does That Do For You Back Home?
01:53:30 Andres’ Mom Hosting Book Kids
02:06:04 Covid
02:10:54 February 2023 – “Exceptional Situation”
02:22:38 Rapid Fire
02:29:30 Story With Tim And The Dog Bite
02:34:41 Follow Day Story – Her Girlfriend Broke Up With Her
02:37:19 Closing Story
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Missing episodes?
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Making his second appearance on the show, many things have changed in the life of Kevin Flavin since his debut on Episode #17. Finishing up his MBA and working in Business Analytics, Kevin and Andres chat about the evolution of his career, his recent international trip to Croatia and Hungary, how to ask good questions, and of course, some great stories of the genuine kindness of humanity as experienced on the bookfield.
“sonder”
The realization that there aren't any main characters in the world and everyone has a complex life, thoughts, crushes, relatives, dreams and mind just as your own.
BOOK: The Defining Decade - https://www.amazon.com/Defining-Decade-Your-Twenties-Matter/dp/0446561754
Want to join forces with our amazing partners? Click below to learn more about our partnership and become part of the squad.
Cardinal Senior Benefits
Southwestern Real Estate
Chapters and Key moments
00:00:00 - Start
00:03:51 Business analyst?
00:29:31 International Business: Zagreb and Budapest
00:43:45 Relational sacrifices during MBA program
00:50:30 When was the last time you cried?
01:01:08 Kevin’s Dad and Soccer
01:13:10 SW Reunion Recap
01:30:45 Genuine Kindness of Humanity
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Jake Swenson joined the show with a whole list of stories to share - and we maybe got to two of them! He and Andres dove in deep on how this SW experience set him up for success in starting a business. Jake is the co-owner with his brother of the solar company, Genesis. Jake shares some advice on self-talk, lessons learning in recruiting, the difference between balance and schedule - and of course so wild tales from the bookfield. There’s a surprise twist to his parking lot story at the end you don’t want to miss! Enjoy!
Want to join forces with our amazing partners? Click below to learn more about our partnership and become part of the squad.
Cardinal Senior Benefits
Southwestern Real Estate
Chapters and Key moments
00:00:00 - Start
00:20:44 - Doing Something you Hate
00:37:14 - Advice on Self-Talk
00:55:33 - What’s going right with Genesis
01:23:20 - Being in Business with your Brother?
01:40:49 - Gypsy Sub Division
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Adam, a nine-summer bookman, hops on the show for a shorter episode with Andres. Oddly enough, Adam had multiple encounters with Filipino families while on the brookfield, and has some great stories to accompany them. Since his time selling books, Adam has worked with Southwestern Consulting and launched the student consulting branch of the group for middle and high school students.
UPCOMING: Adam is part of a new non-profit venture to take the student coaching model to kids aging out of the foster care system. September 19 at 5:30 pm at the Company Headquarters in Nashville, they’re hosting a social fundraiser for the non-profit, Kindness for Kids. If you are interested in supporting this worthy effort, connect with Adam through the website!
Check out Adam’s other podcasts:
Inside Great Minds :https://www.instagram.com/insidegreatmindsadam/
The Action Catalyst: https://www.instagram.com/actioncatalystpodcast/
Key Moments and Chapters:
00:00:00 - Start
00:04:30 - RAPID FIRE Questions
00:10:50 - Filipino Breakfast Spot - “You Book Man!”
00:17:00 - Redefining belief barriers - the mom who refinanced her home to buy the books
00:20:00 - The Universe conspiring on your behalf
00:25:00 - Recruitment into Southwestern, impressed by Lester
00:29:00 - Living with a Filipino Mr. Miyagi
00:31:25 - “First Door” had no door
00:33:38 - Origin of SW Student Coaching program
00:41:00 - Andres’ soccer coaching philosophy
00:44:25 - “Tremendous change starts with the education of the populous.” JFK
00:46:00 - Tina Outland, field hockey club
00:48:15 - PONY TALES - What you’re doing now will change your life
00:52:20 - Kindness for Kids Social Fundraiser, September 19, @5:30 pm
00:58:30 - Aiden says hi - I am Brave, I am Strong, I am Kind!
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This might be the best Executive Exercises episode ever. (Say that four times fast. It had disagreements, laughs, and feet.
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Phil hops on as our second Varberg to grace the show (Peter is #215). From growing up in the Philippines, Phil heard all about selling books from his dad, and knew this was the path for him. He and Andres talk about the twists and turns of life after the bookfield and his journey with Inspire Benefits, before digging into some wild stories of the days slingin’ books. Phil sold for 7 summer and has the stories to prove it. If you’re watching, around the 90-minute mark, take a peek at the photos Phil shares! Enjoy this episode that is FRIEEED WEEELLLL.
Executive Exercise link:
Apple Podcasts - https://podcasts.apple.com/us/podcast/ee-when-to-fire-someone/id1550828313?i=1000660581150
Spotify - https://open.spotify.com/episode/1O23O6pLuxsNv1g0vMkRnQ?si=Yje1xY6KRpmSOE1gDASaTg
Key Moments and Chapters:
00:00:00 - Start
00:03:06 - A Varberg Family History
00:11:30 - Manifestation of Goal Setting
00:22:45 - Inspire Benefits
00:25:00 - Pursuing the Shadow of my Dad
00:33:20 - Recognize that life is a vapor
00:42:30 - Getting into SW
00:48:00 - First Door, First Summer
00:51:50 - Trailer Park Pony
00:56:00 - Missionary Kid Experience
01:10:00 - Dodge Caravan Incident
01:22:50 - Must. Sell. More.
01:31:00 - Photo Reel!
01:35:50 - Rapid Fire
01:52:30 - PONY TALE
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In this episode Pat, Alecia, Lee and Andres discuss when it is time to quit. How do you know if the career path you are on is not working out? Have you been at your role too long? Are you getting paid enough? Do your values align? These are the questions we address and more. Enjoy!
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Ian Brown hops on the show from Tampa, Florida after selling for 7 summers. Ian hit some great numbers in his time on the bookfield, and shares with Andres how his time as a track athlete set him up for success and a “fast” start. From Honky Tonk Badonkadonk, to Jesus PR, to Retail Leasing, these two have a great time catching up - all the way to Pound Town!
Key Moments and Chapters:
00:00:00 - Start
00:04:05 - Rapid Fire
00:07:47 - POUND TOWN
00:23:55 - Honky Tonk
00:27:50 - Stocking piling the car
00:33:55 - Best Sales Day
00:46:20 - Recruited by Cousin Shaina
01:02:50 - Track teaching FLOW and getting to 10k summer
01:14:00 - Keys to a Fast Start
01:26:45 - Why leave then?
01:30:00 - Commercial Real Estate vs. Retail Leasing
01:38:50 - PONY TALE
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PART 2 OF: Elliott Alexander (IG: @Ezander15) sold with the FORCE organization for three summers. Now with Family Heritage, Elliott shares some insight into what makes this endeavor unique from the bookfield experience. He wasn’t always the most “on schedule” bookman, and he and Andres share some fantastic stories of those off schedule shenanigans, complete with finding all of his HQ out on the lawn! Enjoy!
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Elliott Alexander (IG: @Ezander15) sold with the FORCE organization for three summers. Now with Family Heritage, Elliott shares some insight into what makes this endeavor unique from the bookfield experience. He wasn’t always the most “on schedule” bookman, and he and Andres share some fantastic stories of those off schedule shenanigans, complete with finding all of his HQ out on the lawn! Enjoy!
Key Moments and Chapters:
00:00:00 - Start
00:01:52 - Elliott Intro
00:03:30 - Catch Up!
00:08:30 - What IS Family Heritage?
00:12:15 - Going Business to Business - a different approach
00:17:40 - Managing the Gatekeepers
00:21:15 - Long term with Family Heritage?
00:24:30 - The “Sales” Stigma
00:27:40 - Andres’ big news!
00:30:00 - Southwestern Origin Story - all started in PSYC 101
00:44:00 - First Summer in New Hampshire
00:48:00 - “My living room is in a different town”
00:52:10 - FIRSTS
01:03:00 - Panic Attack - first week in Maine
01:14:45 - Off Schedule Stories
01:25:15 - “I never intentionally went looking for weed”
01:30:00 - I gained the tools i needed to learn
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YOU'RE FIRED!
The panel discusses the different circumstances that lead to letting someone go. Are they impacting your culture? Not meeting standards? Overpaid?
Check out the philosophies that come up based on the different contexts involving the dismissal of a person from your company.
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The title says it all. This time we sit down and chat about the most valuable lessons we have carried with us since our time selling books. This is one you want to have a pen and paper for.
For more information about our panel:
https://www.maverickandcompany.com/
https://southwesternconsulting.com/coaches/will-metscher
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Keith sold books with FORCE for five summers. Now with Southwestern Consulting, Keith shares with Andres some powerful lessons learned from his clients and the defining difference between Competing and Collaborating. Keith grew up with Matt Atchison and has some great stories to share on how that influenced his decision to sell with Southwestern, what sales school with the Europeans was like, and of course some remarkable days on the book field. “You know a hoarder’s house when you see one.”
Key Moments and Chapters:
00:00:00 - Start
00:06:03 - Keith’s role in SWC
00:12:57 - The Three C’s of Coaching
00:20:40 - Competing or Collaborating
00:29:45 - Growing up with Matt Atchison
00:47:00 - Advantage of Sales School with the Europeans
01:12:50 - Entertainers also Getting in the Reps
02:01:03 - Successful People Still Have Problems
02:03:00 - Don’t Go To THAT House
02:21:12 - RAPID FIRE
02:41:30 - PONY TALE
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Ah yes, the "ONE MORE" culture. But how do you know when one more is actually hurtful. Great episode for those of you who struggle to know when enough is enough vs when you need to give it another shot.
Also, sorry for the audio in some parts.
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This week we had Andres, Pat, Will, and Lee share some of the bigger mistakes in recent memory, both personally and professionally. The lessons they learned through these blunders, will help any listener avoid the same. Please enjoy!
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Brad Ledwith is an 8-summer bookman and former DSL. He brings the FUN to the fundamentals of building a successful life. Brad currently runs his own financial wealth management firm and shares with Andres his WHY for the work he loves doing so much. Brad sold in the ‘90s and has some hilarious stories that will have you rolling.
X/Twitter: @bradledwith
IG: @noruleshottips
FB: Ledwith Financial Wealth Management
Book Recommendation:
Poor Charlie’s Almanack by Charlie Munger - https://www.amazon.com/Poor-Charlies-Almanack-Essential-Charles-ebook/dp/B0C5TCGPPS/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1706298323&sr=1-1
If You Are Suddenly Single: A Helpful Guide for Widows On How to Handle Your Finances After the Death of Your Spouse by Brad Ledwith - https://www.amazon.com/If-You-Are-Suddenly-Single-ebook/dp/B093YQHK3Q
Key moment and Chapters:
00:00:00 Start
00:04:00 Leaving Southwestern - Fire or Resign?
00:09:45 Starting a career with Edward Jones
00:12:40 The guilt of being done with work at 5 pm
00:16:10 Dot Com burst and Journaling through the ‘08 crash
00:23:50 Being a Financial Planner
00:28:39 BOOK: If You Are Suddenly Single
00:32:20 Common financial mistakes with people lose a spouse
00:39:38 Working with Clients in Retirement Phase
00:46:30 Writing a Cookbook during the pandemic
00:58:00 Origin of selling with Southwestern
01:11:30 Stories to be proud of
01:22:00 Rapid Fire
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01:37:40 The Power of Positive Swear Words -
Part 2 is HERE!
Bizzler registration is now open. Checkout our Instagram page and go to our pinned post for more information. The sign up link is below.
https://travefy.com/f/6kw9rqeqbxgqra6uetet6blu7rwgs88a
Part 200:00:00 Start
00:53:09 Ad Ends.
00:01:30 Recruiting
00:02:28 Selling during COVID
00:07:34 Working referrals
00:13:16 Hitting MORT Level
00:17:15 Does Territory Matter?
00:25:55 Logan Merret selling machine
00:44:30 Why did you leave?
00:58:38 Theory on why DSMs leave
01:02:40 Salary and Commission
01:12:10 The Grind
01:26:16 What do you do now?
01:50:00 Pony Tales
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Inspired by Lee's original "Dirt Pile" story, we decided to ask the crew about their toughest personal moments since leaving Southwestern. This will be a Part 1. Enjoy the stories from Pat, Andres, and Alecia.
Lee's original story -
https://youtu.be/sTQNQ7x5gIU?si=S4HjfdWmEjpoo6Zy
About our panel:
Alecia Huck is the founder of MAVERICK & Company, a management consultant, sought-after speaker, and author. She specializes in helping leadership teams of fast-growing companies build the critical skills, tools, systems and processes they need. She is known for working closely with leaders to customize solutions, protect existing culture, and fix what is broken without “going corporate.” Experienced in industries from construction to criminal justice, Alecia is proud to work with entrepreneurs so they can spend less time fighting fires and more time building what matters.
Though he studied astronomy & meteorology as an undergrad, Lee received a Master’s degree in English from the University of Kansas. While he was there, Lee was a mild-mannered lecturer in the English department by day, and a member of a touring glam rock band by night. Complete with pyrotechnics and makeup. His band just finished their Final Reunion after playing 45 years together—see Facebook. As an undergrad, he traveled a thousand miles away from home and ran his own business selling books with Southwestern Advantage—which is a direct sales program. Lee was a top salesperson that summer, and over the next seven years, was a top experienced salesperson, recruiter, and manager every year. Southwestern promoted Lee to Director of Marketing & Sales Development, in charge of Southwestern’s training, and finally became the Director of Leadership Development worldwide. He helped train more than 100,000 college students there over the course of 36 years. In addition, Lee has taught at Vanderbilt’s Owen School of Management and is currently a professor at two universities in Nashville, teaching business, literature, & communication courses. He also is a certified John Maxwell trainer and life coach.In his non-work life, Lee trains and competes with the U.S. Masters swim team. He is a deacon at his church, is a certified storm spotter, and also a face reader…. His wife is a physician at Vanderbilt, and they have three grown children who enjoy rock music and correcting people’s grammar.
Patrick Roach started Southwestern Real Estate in 2007 at the request of the CEO of Southwestern/Great American Inc., Henry Bedford. When I started SWRE, I was brand new to the industry. I decided to learn the business by interviewing other Managing Brokers in my market to learn what it takes to be successful as a Realtor. Office to office, I found myself hearing some of the same principles, but as I looked around those offices I saw A LOT of unsuccessful Realtors hanging around the office. I knew then that if I was going to succeed, I would need to insulate myself from that type of mediocrity. I created a set of principles that would chart my course so that I would become excellent at the work of a Realtor, keep my clients’ interests first and foremost, and earn my future business by the referrals of happy clients. Today I am one of the top producing agents in the Chicagoland market and I’ve surrounded myself with others that are focused on becoming truly great at this career – I find that inspiring. Patrick has a bachelor’s degree from Wheaton College in History/Social Science. He paid his way through college by selling educational products door-to-door in the Southwestern Company’s summer internship, which led to a 10-year career as a District Sales Manager helping to lead that program. He lives in Glen Ellyn with his wife Jenny and their three children. He is an avid music enthusiast and is happy to pass along his newest find.
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For the first time ever, we are splitting an episode into separate parts. With Lainey, we knew that our conversation was going to be filled with many great stories. Instead of cutting them short, we decided to eat the elephant of stories, one bite at a time. Enjoy Part 1 of this episode, we know you will have fun listening.
Also, Bizzler registration is now open. Checkout our Instagram page and go to our pinned post for more information. The sign up link is below.
https://travefy.com/f/6kw9rqeqbxgqra6uetet6blu7rwgs88a
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