Episodes
-
We are halfway through 2026 and if PR has been sitting on your to do list since January, this episode is your wake up call.
In part two of this two part series, small biz PR expert Pippa Goulden gets practical. This is the going forward episode. The one that takes everything from last week's reflection and turns it into a real plan you can actually act on.
In this episode:
Why summer is actually one of the best times to be doing your PR and why most founders get this wrong
The three things keeping you stuck right now and how to move past them
Your five step six month PR plan to finish 2026 having genuinely moved the dial
Why PR is no longer a nice to have and what AI search means for your business right now.
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Six months into 2026 PR Expert Pippa Goulden is taking stock of what she is seeing across the founders she works with, and the picture is clear. The ones getting real results are not the ones who have cracked the algorithm. They are the ones building authority intentionally and strategically.
In this episode, part one of two, Pippa shares what is actually working right now, the real results happening inside her membership and with her one to one clients, why PR is genuinely having a moment, and why AI search is changing everything for small business owners.
In this episode:
Real results from inside the PR Set membership and the one to one Accelerator
Why AI search is making earned media more important than ever
The common thread across every founder getting results right now
Why visibility and authority are not the same thing and which one actually moves the dialNext week: Part Two, what to focus on in the next six months to Get Known for what you do.
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Missing episodes?
-
In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month.
Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive action themselves.
In this episode Pippa names the passive visibility trap, gives a four question audit to help you spot whether you are stuck in it, and shares her four step shift from passive visibility to proactive authority building.
In this episode:
- Why so much "visibility work" is actually performance rather than progress
- The real difference between visibility activity and authority building activity
- A four question audit to check if you're stuck in the passive visibility trap
- The four steps to move from passive to proactive
- Why specificity is the thing that makes a pitch actually landAnd once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond.
She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for her business. Journalists now approach her. Family members recognise her advice before she has even told them about it. And her PR has become a real growth strategy for her business rather than a nice to have.
In this episode we discuss:
- How Carly's PR has helped her build trust in a saturated and increasingly sceptical fitness market
- Why being discerning about what she says yes to has made her PR work harder
- What happened the time she shared a personal story on a controversial topic and how she handled the comments
- Why niching down, then evolving that niche, has made her business stronger not smaller
- What it actually feels like when journalists start coming to you
Find Carly athttps://www.clcfitness.co.uk/
https://www.instagram.com/carlycorrigallAnd once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in.
Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around.
In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible.
In this episode:
Why confidence is a muscle not a feeling Why clarity is the biggest confidence accelerator Pippa has seen The founders who are building confidence fastest and what they are doing differently Why the nos matter just as much as the yeses And the real reason you need to send the f*cking emailAnd once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile.
In this episode we cover:
- The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns- Why PR is actually more measurable than you think and how to track it in your own business
-Why AI search is changing everything and why your PR activity today is feeding it for years to come
- Why PR builds momentum in a way paid ads never can
- All the results you cannot put in a spreadsheet but that change everything anyway
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her.
Pippa shares exactly how it happened, what it took to get there, and what it means for you.
In this episode:
Why strategic PR builds momentum even when you can't see it happening
What journalists actually care about (it's not your follower count)
The moment everything shifts and opportunities start coming to you Why you need to send the f*cking email. Now.
p.s. sorry for the swears!
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building.
In this episode:
Why storytelling doesn't mean oversharing or being dramaticThe real reason PR doesn't work, and how storytelling is usually at the heart of itHow to work out what stories to tell (and where to find them)Why your boundaries always come first and why no PR is better than bad PRAnd once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for.
In this episode:
Why this isn't just a beginner problem, even six and seven figure founders struggle with thisWhat unclear positioning is actually costing youThe mindset that stops founders putting a stake in the ground (and why the fear is wrong)How to work out what you want to Get Known forWhy positioning and authority building go hand in handAnd once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Most founders think more PR equals better results. It doesn't.
In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence, and how two simple questions can transform your entire approach.
In this episode:
Why spray and pray PR never works (and why agencies do it anyway) The two questions that should sit behind every PR decision you make How to assess any opportunity before you say yes The real reason your PR isn't moving the needle What strategic PR actually looks like in practiceAnd once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026.
In this episode:
What's not working anymore, and why doubling down on it isn't the answerWhy playing the long game is the strategy that's actually paying off right nowThe authority ecosystem in action, and why being seen in multiple places changes everythingWhy owned authority moves are working when everything else feels harderWhat the founders getting the best results all have in commonAnd how to take these learnings into the rest of 2026
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Think you don't do PR? Think again.
In this episode Pippa makes the case that most established founders are already doing PR - they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them.
In this episode:
What PR actually is (and why it's nothing like what most people think)The PR activities you're probably already doing without realisingWhy amplification is the piece most founders forget and where the real opportunity isWhy this work matters more now than ever: the trust recession, AI search and the authority gapWhat to do right now to start making what you've already built work harder for youAnd once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
The last few episodes we've talked about what's holding you back. Today we're flipping it.
Because PR and authority building IS working - and I've got the evidence to prove it.
In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact- that goes far beyond a bit of press coverage.
In this episode:
Why buying has slowed but the tactics that are working with clients What Pippa is seeing across her DIY PR members, Get Known cohort and 1-2-1 Accelerator clients right nowThe real business impact of doing this work - from discovery calls that become a formality to content that finally cuts throughWhy social media is your shop window, not your whole strategyHow to get started without overwhelming yourselfUse the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st March
https://www.theprset.com/offers/SkzdLWcQ/checkout
Interested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-call
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same)
Most people think PR is one and done. You get press coverage, you post about it, you move on.
But the founders getting the best results from their PR? They're doing something completely different.
In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now.
I'm also walking you through the exact process:
How to get clear on what you want to get known for before you pitch anythingHow to identify the right opportunities for your business (not just any opportunities)How to pitch with an angle that lands - and then send the f*cking emailHow to amplify what you get so it keeps working long after the moment has passedBecause this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier.
Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026
And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshop
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)
Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal.
In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now.
If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it.
We cover:
Why visibility and authority aren't the same thing (and why this matters more than ever)The real research process premium clients go through before they bookWhy you're actually way more qualified than you think - at every revenue levelWhat journalists and PR gatekeepers are genuinely looking forHow to build the authority infrastructure your clients need to find youAnd once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.
Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award.
In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her - and how they arrive already knowing they want to work with her before they've even had a discovery call.
Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership
We cover:
Nicola's thought leadership work and how this has created so many opportunities for her business The VIP launch event that terrified her - and why it was one of the best things she's ever doneHow she landed a national press opportunity on day one of joining my DIY PR membershipWhy your existing network is your biggest PR assetThe honest reality of a tough business year and why building foundations mattersFind out more about Nicola:
https://www.nicolapye.com/
https://www.linkedin.com/in/nicolapye/
https://www.instagram.com/nicolapye.theleadershipcoach
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority.
In this episode:
Why the real barrier to authority isn't credentials or strategy - it's internalWhat it's costing you every week you don't position yourself as THE expertThe shift that changes everything (and why it's 80% of the battle)What "deciding you're the authority" actually looks like in practiceThis is the previous episode I reference that talks about why Authority is more important than Visibility here
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.
The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send.
In this episode:
Thing 1: Imposter syndrome (and why everyone feels it)Thing 2: Perfectionism (there is no perfect pitch)Thing 3: Fear of rejection (what if they say YES?)The thing stopping you isn't that you're not ready. It's fear dressed up as logic.
Think about one pitch you've been putting off. One email sitting in your drafts.
And send it today.
Not tomorrow. Not when it's perfect. Not when you feel braver.
Today.
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.
I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.
We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.
Here's what actually grows your business:
Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before.
Instagram is ONE channel. It shouldn't be your ONLY channel.
In this episode:
Why 99% of businesses are struggling with Instagram (it's not just you)Where my clients actually come from (the real data)How to break out of your bubble and reach new audiencesWhy authority beats audience size every timeStop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm.
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
-
Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want.
Connect with Caroline:
https://www.carolinecopp.co.uk/
https://www.instagram.com/carolinecopp/
https://www.carolinecopp.co.uk/scaling-wellness-podcast
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
- Show more
