Jobs to Be Done

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  Jobs to Be Done

  8 Apr 2021· Product Matters

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  Jobs to Be Done is my favorite tool to use as a Product Manager to figure out what customers actually want. In this episode I'll introduce the concept, give some examples of JTBD in practice and in real life, and explain how I use it as a Product Manager today!

  When Kale and Coffee Compete by Alan Klement: http://www.whencoffeeandkalecompete.com/

  HBR article, Know Your Customers' Jobs to Be Done by Clayton Christensen: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

  Christensen Institute JTBD explanation: https://www.christenseninstitute.org/jobs-to-be-done/

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  Product Lesson #1: One effective way for getting your first job as a Product Manager

  6 Apr 2021· Product Matters

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  People ask me all the time how I got my start as a product manager. Find out why I think working at a startup is your best way in to the competitive world of Product Management.

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