Episodes
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Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025
Imagine making a hideous mistake, like sending an email and dates are wrong, or a customer texts that their meat is tough or their flowers weren’t “enough.” And then imagine that these mistakes and failures don’t even faze you. Not that you don’t care - of course you want your marketing and products to be just right. But imagine the fact that your stuff isn’t always perfect no longer derails you. That’s how the farmers in my marketing Boot Camp feel when they implement this very simple 3 Step Process I teach and coach on almost every week. >>Learn the 3 Step Process today on the Profitable Mindset Podcast Today -
Charlotte's on "The Flower Podcast" this week
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Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025
Today on the Profitable Mindset Podcast, I’m the one in the hotseat. I recently sat down with Scott Shepherd of the Flower Podcast to talk marketing. You’re gonna learn a TON from this and I hope you’ll listen on that link above. “My marketing isn’t working,” is a phrase I hear frequently from farmers. But marketing done right ALWAYS works. (How to Know it Works = Money in the Bank) So if your marketing is NOT making you money, it’s okay - it’s just evidence you haven’t learned the skill of doing it right. It’s a skill I could never have learned on my own. I’ve invested tons of money and time learning how to do marketing right (meaning, money in the bank.) Now I teach that skill to farmers in my Farm Marketing Boot Camp (opening up in January). But you don’t have to wait til January to get started.
Our conversation is rich and full of valuable gems, including: ✅ How to attract PAYING customers. ✅ Why you’re NOT making sales on social media. ✅ How to turn farmers market attendees into paying customers. ✅ How to double or triple your employees’ productivity. ✅ Key expenses you forget to include in your pricing. I’m always in your corner. I believe in you. You wouldn’t have the dream in your heart to have this farm if you didn’t have the will to make it happen. I’m here to make sure you have the marketing in place to make that dream come true! Listen to the podcast, and then plan on joining us for Farm Marketing Boot Camp in January! With endless support to help you on your journey building a profitable farm, Charlotte ❤️ -
Missing episodes?
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Let's Meet HERE to See if Farm Marketing Boot Camp is for you. This morning I met with a farmer in Pennsylvania who said her biggest bottleneck is herself. She wishes she could clone herself; she needs more of herself.🤦♀️ She’s spinning her wheels making $300,000 in sales a year. But there’s nothing left at the end of the year. Imagine that. It’s a huge number. $300k going through their bank account with nothing left for them. She’s not paying herself for her time, either. And she thought it was the area she’s in - that they want cheap meat and won’t pay the price she should be charging to keep some of that 300k. I promise you though - it’s NOT the fault of the area your in. If you’re not making any profit and/or you’re not paying yourself… …that’s a learned skill that you haven’t learned yet. There’s no future place where you make money on your farm if you don’t learn how to focus on the right things today. The money-making things. Don’t get stuck just continuing to pump money into your farm. I’ve got the step-by-step plan when you’re ready inside Farm Marketing Boot Camp. (let’s chat about that here.) And it starts with some shifts I address on the Profitable Mindset podcast. 👉Listen to Episode #227: Four Things the Most Successful Farms Around me Do👈 The principles I outline in today’s episode set you up to then incorporate the marketing strategy and tactics I teach. Without the mindset work, though, the tactics don’t work and don’t stick. With the principles in place, however, you’ll finally tame the chaos and build success. That’s what happens when you implement the shifts I discovered AND implement marketing training. Farm Marketing Boot Camp is coming up in January. Need to meet with me to be ready to join? Click HERE for 45 mins. On Zoom with me. Here’s to your success, Charlotte
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Let's Meet HERE to See if Farm Marketing Boot Camp is for you.
Happy Thanksgiving!
Are you like me - spending today recovering from eating too much turkey & pumpkin pie?🤣 As you read this, my whole family is cozied up in a big mountain house, skiing, playing pickleball, and eating leftovers.🦃🍗 I’m soo grateful for the farm sitters that spend their holiday caring for our animals so we can all get away at the same time. But let’s talk shop for a minute - 2025 is right around the corner. And I want to give you all I can to help set you up for a brilliantly successful year. This starts with getting your mindset right. Today’s powerful episode includes shifts:
The thing you do that actually prevents sales and repels people from buying from you
How to feel supported EVEN IF your partner doesn’t encourage you
The key to never feeling like a failure again
And many more gems to get you successful more of the time. I’ve learned that success is not dependent on hope or luck or living in the “right” place where people prioritize farm products. The farmers I work with who get to success and profit invest in learning the skills that create success. These are not secrets only available to the magical few. These things that move you toward a calm life and a profitable farm are tangible strategies and tactics that I’m outlining on the podcast this fall/winter. Want to create more joy in your life and more success in your farm biz in 2025? Small hinges open BIG doors. Let’s meet on Zoom HERE and see if we can help. 2025 can be your best year yet. Give yourself that gift. Big hugs and all my support❤️ Charlotte -
Let's Meet HERE to See if Farm Marketing Boot Camp is for you.
I remember vividly the early years on my farm - between kid-wrangling and cow-milking — Or, keeping up with housework and dahlia digging… Plus, the thousand other to-do’s… …who’s got time for dreaming and planning??? I barely had time for a shower some days. Yet, sooo many research studies show us that the most effective farmers learn to plan the things that move them toward their goals and dreams. So many of us get caught up doing the daily chores that we put off dreaming and planning, hopeful it’ll happen at some future time. Totally understood -- and okay!! But let me invite you to consider a bitter truth I’ve learned. What you’re doing TODAY is what you take forward with you tomorrow and in the future. So if you want a more managed, calm, balanced, financially abundant tomorrow, where you reach your goals and dreams for your life and farm - And you want to move toward those dreams and goals daily, with calm and ease and drive and excitement… Then you’ve got to make at least one intentional redirect today. And today’s episode of the Profitable Mindset Podcast outlines four simple redirects to help you with this. I want to encourage you that if you’re buried in to-do’s and projects and financial worries, even just ONE listen to this episode will help you. 2025 can be your best year yet. Give yourself that gift. Big hugs and all my support - Charlotte PS: If you’d like my help figuring out the missing link in your farm and life that dramatically increases profit and fulfillment, book a strategy session with me to see if Farm Marketing Boot Camp will work for you. Book with me HERE to see if it’ll work for you. -
Let's Meet HERE to See if Farm Marketing Boot Camp, My 12 Week Coaching Program, Is For You
What if having a successful farm could be as simple as choosing to think differently?
You may be tempted to doubt, but please hang in here with me for a minute.
Today, on the Profitable Mindset Podcast, I shatter some of the biggest myths about what makes a successful farm.
For a decade now, I've interviewed and studied the successful farmers inside my coaching program.
I've made notes of what they're doing that's different from the mainstream.
The BIGGEST difference between those who have calm and profitable farms and everyone else is that balanced, calm, profitable farmers consistently think and, therefore, act differently.
No matter how small or how big their farm.
No matter where they're located or what kind of website they have.
They've curated a set of beliefs through coaching that allows them to build sustainable, profitable farms.
In today's episode, I outline these beliefs that will create your success, too.
The farmers I study know without a doubt that the unique methodology we use inside the coaching boot camp is why they were able to let go of outdated beliefs that kept them stuck and believe useful and productive thoughts instead.
If you'd like my support in applying this unique methodology,Click HERE to see if you qualify.
Here's to your farm success,🎉
Charlotte -
Let's Meet HERE to See if Farm Marketing Boot Camp is for you.
I met with a farmer this week who said he’s never paid himself on his farm.😔 He raises beef cows, pigs and chickens. Right afterward, a flower farmer asked for coaching because she’s paying everyone else BUT herself - and she’s doing most the work.🙅♀️ These two farmers are both making the same five mistakes a lot of farmers makes, no matter how many years they’ve been farming. And there’s a good chance you can relate to them, too. If you’re not yet profitable… If you’re not paying YOURSELF for your farm work, including the business side of things… Then Episode 223 of the Profitable Mindset Podcast will help you. And here’s what I know The sooner you fix these five things, the better. The longer you wait to fix these things, the harder - and more costly - it is to turn them around. We clear up these five mistakes in Farm Marketing Boot Camp. Curious if Farm Marketing Boot Camp will work for you? Let’s meet and see. Click HERE to book a free strategy session with me. We’ll chat on Zoom about your farm and what roadblocks you might be experiencing, and I’ll show you the path through those blocks. Remember - your community needs and wants the wonderful farm products you produce. I’ll help you get them into their hands. Thank you for being here and allowing me space in your world. Hugs, Charlotte -
Let's Meet HERE to See if Time Management For Farmers: Six-Week Boot Camp is for you.
It truly sucks to wake up each day, and you can’t get started on new things because you’re still catching up on yesterday’s unfinished tasks.
Or last week’s.
Or last season’s unfinished tasks and projects and goals.
I get it! That used to be me - and it’s okay if this is you.
But here’s the problem:
You won’t ever become profitable if you haven’t mastered using a calendar.
Yes. It’s that crucial of a skill.
The most successful farmers I work with have learned to prepare before the week starts.
If you’re trying to prepare when you’re in reaction mode because you’ve started the day responding to all that needs to be done, you’re already behind the ball.
I’ve got two resources today to help you. This resource is free and is today’s episode of the Profitable Mindset Podcast. Listen now. It’s a simple time management exercise the farmers in my program do to create huge success.
2. Sign up for my free time management training for farmers: How to create MORE time and MORE money on your farm.
Success won’t happen if you don’t learn how to master calendaring and then master your follow-through of the calendar.
If calendaring, planning, and scheduling sounds confining - it’s NOT.
The farmers I work with will tell you it’s the most freeing thing they do because things get done, and their free time is totally free.
It might seem like such a complete fantasy now.
But this IS possible for you, too.
Life’s too short for you to be spinning in overwhelm.
Today’s resources will move you ahead and help you WIN at life.
Imagine going to bed each day and then waking up each morning feeling accomplished. Complete. Free. In control. And productive.
This skill is available for you, too. Let me show you. -
Let's Meet HERE to See if Time Management For Farmers: Six-Week Boot Camp is for you.
Julia Bell knows firsthand how grueling it is to show up to farmers markets week after week… …when you’re not making money. She wanted to give up and quit several times in their 9-year farm journey. She felt resentful of working for years, not paying herself a dime. She just wanted to be a wife and mom to her three young boys. Julia worked so hard in my program these last few years and she’s finally reached her dream. In Julia’s words: “There’s no shortcut to the top.” “And there’s no quick fix to anything worth having long term.” So many farmers think the solution to making money is to just work harder on the farm. But please hear me - that’ll never get you there. You can’t work hard enough to overcome not knowing the skills of money making, time management, and mindset. What I call the “three pillars of a profitable farm.” Julia put in the hard work - coaching with me for years - to learn and implement money-making, time management and a profitable mindset. “We’ve used your program to build a sustainable and profitable farm.” “We pay people to do the hard labor so I can do the things only I can do - be a wife and mother.” “And I’m well-paid for the marketing work I do for our farm.” “Now I have a feeling of peace, I’m present with my kids, in my home, where I want to be, and money’s coming in.” “This is how good it can be when we do the scary things you teach of raising our prices, hiring the help, training the help, and managing our own mindset around it all.” It used to be impossible for them to get away on vacation. But today, Julia and Blake, and their boys take multiple camping trips each summer as a family and several other vacations throughout the year. Julia’s finally living the life she only dreamed of and for years did NOT think it was possible. Hear Julia’s farm journey to get their farm profitable over the last few years. And please know - this is for you, too. Julia says, “Farm on your own without coaching and be miserable and overworked and feel like a lost fish.” “OR, you can use this program to have all the resources you need to build a profitable farm and a fulfilling life.” For Julia, that fulfilling wife means she's: A mother. A wife. A farmer. Making money. With peace and fulfillment. Please listen to her powerful story of hope on the Profitable Mindset podcast today. And know - if you’re looking for something to get you profitable NOW or in a month or two… it’ll never work. Farms become profitable when the owners take time to grow and learn the marketing and mindset skills to do it. If you’re interested in building the peaceful and fulfilling life Julia has, let’s meet up on Zoom HERE and see if we’re a good fit. Warmly, Charlotte -
Find 10-20 Hours in Your Farm Week: Meet Me HERE and Learn About Time Management For Farmers: Six-Week Boot Camp
Are you tired of just "surviving" life?
It's not just you.
I meet so many overwhelmed and stressed farmers.
It IS the nature of the business we signed up for.
But if we don't learn to manage for the overwhelm and stress...
...we start to resent the people, animals, kids, customers - anyone who demands our time.
I remember being so desperate to get out of overwhelm that I'd daydream about the farm disappearing, and I'd wake up in a studio apartment with a simple 40-hour-a-week job.
I knew it was bad and affecting my health, but I didn't know how to get out from under it all.
I learned, and now I teach farmers the same time and life-management strategies and mindsets that saved me six years ago when I felt like I hit bottom.
Listen to Today's Episode of the Profitable Mindset Podcast
Overwhelm prevents us from making money, and more importantly, it's making us sick.
Then, we end up beating ourselves up for it all.
Well, I say, “No more!”
Today’s episode is about learning to drop the guilt and start creating space for you to get out of overhwhem.
I hope you’ll try the exercise I teach on the podcast today.
I’ve been right where you are. And when I implemented this, my whole life changed and I had to share with you.
Now, I spend my life teaching farmers how to make money. And it starts with learning to manage your time. And step one in learning to manage your time… is the skill I teach today.
Tune in and give it a try!
Warmly,
Charlotte
Interested in finding 10-20 hours in your week? That's what farmers do in my Time Management for Farmers Boot Camp.
It's a six-week coaching program that includes my Master Your Time/Master Your Life online course, plus live coaching. It's life-changing.
Click HERE to meet me on Zoom and see if it's right for you -
Click HERE to Sign Up for my Free Live Training: 3 Crucial Pillars for a Profitable Farm
When we start our farms, we often have this secret thought... "Wouldn't it be great if we could support ourselves full-time on the farm and quit our day jobs?" And then you get further into the business and realize how expensive it is. How hard the work is. How stressful it is. And you start to doubt. Today you're in for a treat that’ll curb your doubts and give you hope. Brooke Palmer, a winter tulip farmer near Ithaca New York, is sharing her success story on the Profitable Mindset Podcast. She joined my program two years ago, frazzled, teaching during the day and squeezing in farming every other moment of the day and night. She didn't enjoy selling. She didn't even know how to sell - her process was stressful and time-consuming. Once she joined Farm Marketing Mastery, she studied and implemented the three pillars I teach over the year. She raised her prices. She started selling efficiently and calmly. She sold out. She re-joined for a second year. She continued getting my feedback and coaching, improving her selling and time management. This year Brooke fulfilled her dream of quitting her high-school teaching job to farm full-time. She learned the skills I teach so her farm could replace her income. Please know that she's no different than you and I. Brooke's here to share her journey so you can have hope and confidence that you can build a profitable farm, too. Perhaps you want to quit your day job, retire your spouse, or just make enough to contribute financially to the household. You can. I interview my students regularly on the podcast, so you can know this is available to you, too. Building a profitable farm is a learned skill. Please, let that sink in. When you learn the skill of creating time, money and mind management, you will notice huge financial growth. Farm Marketing Mastery is opening up soon. If you're considering joining and have any hesitations or questions - let's meet on Zoom. This is not a sales call. This private meeting is so I can get to know you and your needs and see if the program is a good fit. You can schedule that 25 min. 1-1 with me by clicking HERE. I would LOVE to meet you! Hugs, Charlotte -
Click HERE to Sign Up for my Free Live Training: 3 Crucial Pillars for a Profitable Farm
Thinking is the most dangerous thing we do, first name. We’ve discovered that hardly any of us know how to think in a way that serves us. When I was a few years into my farm, I knew that though it was profitable, there was no way I could keep up the overwhelming amount of work and stress. I thought I’d created a BEAST; I thought the only way out was to quit. It was debilitating for a few years. But after learning the methodology I now teach farmers today, the simple technique made farming manageable and fulfilling That’s why today’s episode of the Profitable Mindset Podcast is so important. I share a simple solution you can implement immediately, like so many of my clients already have. Please give a listen - it will help you, too. You’re going to learn a technique that almost works like magic to immediately calm your stress and overwhelm. This ONE technique could make your farm life immediately more fulfilling than you can imagine. So today I’m talking about the two big reasons your farm may fail - I’ve given you a solution here to the exten that I can in a podcast episode. But please know - we ELIMINATE these two reasons for failure in our year together in Farm Marketing Mastery. If you want to learn to make your farm profitable AND satisfying and fulfilling, Farm Marketing Mastery is the place to do that. If you’ve wondered about signing up to work with me but have doubts, hesitations, fears, concerns, but yet you know you need some help - sign up for a private 25 min session with me to share your concerns or doubts, and to ask me all the things. Let’s meet privately HERE to see if it’ll work for you. That is my private Zoom meeting link. We’ll see where you are now, where you want to be, and what it will take to get you there. You’ll learn so much on that call! See you in the podcast, perhaps even on Zoom, and let’s get you profitable and fulfilled. Warmly, Charlotte PS: Podcast HERE Meet Charlotte Privately on Zoom link HERE -
Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You!
I’ve got the most wonderful strategy to share with you on the Profitable Mindset Podcast today. It’s what I’ve done for over 20 years of hiring and managing employees. The first time an employee told me, “You’re the best boss I’ve ever had,” I thought they were being nice. I started hearing it regularly - people loved working at my farm. I started asking why - and they said they felt valued. I saw it in their performance - they were always willing to go the extra mile usually only an owner does. I taught you this exercise today on the podcast, and it helps you create a wonderful farm environment where people love showing up for work—yes, even hard farm work. Give it a try. I pulled it out of Farm Marketing Mastery, my signature program that teaches farmers how to get profitable. I know you’ll love it because not only will your employees feel valued, but you’ll feel valued by them when they improve because you’re using this technique. Let me know what happens when you do it. Feel nervous? It’s normal—give it a try anyway. The payoff in their performance is so worth feeling nervous! Big hugs, Charlotte PS: Farm Marketing Mastery opens in September. Formerly known as “5X Your Farm Sales,” - it’s the same program but with a different name, and you’ll learn how to make your farm profitable. Plan on joining then! -
Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You!
It’s August, and the overwhelm is rampant among the farmers reaching out for coaching!
This week, I talked with a woman neck deep in overwhelm and exhaustion.
She’s in two farmers markets, and farm work is at its peak right now!
And she still can’t get it all done.
I asked, “What’s ONE thing that, if you changed it right now, would give you the most relief?”
She responded - getting her employees to do the right things in the right way. She said she still ends up doing most of the work because she’s faster/better.
I hear this often. And the solution may not be what you were expecting.
She hired and trained her employees, but they’re spilling feed, not cleaning up after themselves, and not setting up or tearing down the market booth in the way she taught them.
They’re not attentive to all the details.
She’s bummed they’re not getting it.
You WILL make mistakes when you hire. Today’s episode will help lessen those mistakes.
Be sure you’re appreciating your commitment to improving your farm’s bottom line by listening in to all the solutions I offer each week.
Sending you big summer hugs,
Charlotte -
Click HERE for the Free Training: How to Price Your Farm Products For Profit
I sooo wish this info had been around 15 years ago!
The first two years on my farm, I had a self-serve farm store set up in my garage.
It worked to get me started selling, but if I'd known what I share with you today, I'd have done it differently from the get-go.
I share this info so you can learn from my costly mistakes.
Today on the Profitable Mindset Podcast, I outline all the pros and cons of the different ways farmers sell their products. Any of the sales channels I review in today's episode will work for you to build a profitable farm.
But after listening to the pros and cons, one might stand out to you as better than another.
You want to go with eyes wide open and know the pitfalls of each so you can be prepared.
Episode 214 will help.
Tune in. Let me know which one you're going to choose.
Interested in 5x'ing your farm sales over the next 6 months?
But maybe you have questions or wonder if it's for you? Book some time on my calendar to decide to join us!
Click HERE and let's meet up and see if 5x is for you! Registration opens in September. -
Read About and Sign Up for Farm Marketing Boot Camp HERE
My step-by-step marketing training, Farm Marketing Bootcamp has proven to be the fastest, most effective roadmap to get you the farm business you deserve.
This is the first time I'm offering it 'unbundled' from 5X Your Farm Sales.
LIMITED TIME BONUS: Includes $599 coupon to be used toward the purchase of 5X Your Farm Sales.
Registration is open now through Friday, 7/19/24.
Click HERE to Claim Your Spot
When you join, you get immediate access to over 30 short training videos and 6 Coaching Calls through July and August to uplevel your marketing.
And yes, you can apply the purchase price to 5X Your Farm Sales if you decide to join.
👉👉click here to get inside Farm Marketing Boot Camp today
You'll get: Lifetime Access to the Farm Marketing Training. This step-by-step marketing training gives you everything you need to start and then scale your customer base. Pre-recorded videos, workbooks, templates. Live, Laser Group Coaching with Me. I'll answer your questions and give you feedback on the marketing you create in 6 weekly coaching calls. Recorded if you can't make it live. Copy and Paste Sales Emails. Eliminate years of study to learn how to write to sell—these done-for-you sales emails will save you so much time. Free Training in August - "What's Working in Social Media Marketing TODAY" Access to my Legendary Business Marketing Training. This one resource has changed many farmers' lives—learn which product to focus on to make the most profit and save tons of time. Learn my "year at a glance" calendaring process, which makes decision-making and boundary-setting easy. In case you skimmed the last part, when you sign up, you get immediate access to everything—the marketing training and the annual business marketing planning. You'll want to repeat this training every year!
Worried, wonder if it's for you, or doubtful? Reply to this email and tell me your thoughts. OR let's meet on Zoom HERE.
CLICK HERE TO BUY FARM MARKETING BOOTCAMP!
What is Farm Marketing Boot Camp?
It’s an online training course designed specifically for farmers (that's you) who want help figuring out farm marketing so they can attract more customers to their eggs, meat, flowers, etc.
This course is for you if you're: Just starting out and don't know where to start or what to do next - or, have been in biz for years but not making the $$ you want Want to reach more customers Need help getting customers to pay your high prices (or the confidence to raise your prices) Eager to learn proven marketing techniques and strategies that work Need a marketing plan and strategy that will save you time and money
"This is simply the best course that I know of for meaningful, specific information on how to market for farmers. I can't imagine a better program. I would have saved over $20,000 last year if I had this info when I started." — Jeff
Click Here to Buy Farm Marketing Boot Camp Today!
Remember, the voice that tells you you're not ready, not good enough, or not "whatever enough" to follow your dreams is not you, and it's not true.
You never want to put off money-making. And when you implement what I teach here, you will make money. Or - sign up for an in-person meeting with me HERE.
With enormous love and appreciation,
Charlotte
PS: Registration Closes 7/19/24 - coaching calls start the next week! -
Click HERE for 3 Steps to Your Profitable Farm
I documented my journey of building a profitable farm so you don't have to struggle like I did my first years.
And now, I'll teach you exactly what I do to find and reach customers happy to pay a premium for your product.
>Click HERE for my Free Training: 3 Steps to Your Profitable Farm -
Click HERE for 3 Steps to Your Profitable Farm
Erica Benoit was a self-described "hot-mess mom" before she joined my coaching program last summer. Even though they were making lots of sales on their meat and raw milk farm in Central Missouri, there was never any money left - every dime went back into the farm. She forgot customer orders, dropped all kinds of balls on the farm, and was overwhelmed by everything. She lay awake in the middle of every night - looping on everything she still had to do. This anxious looping was exhausting, wasn't productive, and didn't move her ahead. I often hear this complaint from so many farmers. Please know that you don't have to live this way any longer. It's my greatest joy to share this hope with you—and every farmer everywhere—that Erica turned this around and has created success beyond her wildest dreams. >>Tune in and Hear How Erica Made their farm Profitable and Retired Her Husband>Tune into Episode 212 of the Profitable Mindset Podcast -
Click HERE for 3 Steps to Your Profitable Farm
Hi! Have you heard the term "Pay to Play" on social media?
You'll want to know what this means and why it's crucial to play by the rules (or risk being shut down when you try to sell).
I cover that and several other strategies that'll help you finally have success getting more customers from Instagram and Facebook, especially.
>>Tune into Today’s episode of The Profitable Mindset Podcast - Show more
